Optometry: The Ultimate O.D.: Recent Episodes
Optometry: The Ultimate O.D. Podcast
Welcome to The Ultimate O.D. podcast with host, optometrist and practice owner, Dr. Nick Lillie. Join us weekly as Dr. Lillie brings the real talk with hard won wisdom and levity on all things Optometry such as practice management, article recaps, business tips, and more all from his own personal experience!
Building a Business That Works for You (Not the Other Way Around) | E274
Highlights from this episode:
Building a Business That Works for You (Not the Other Way Around) (00:46)
Closing Thought: The inner compass (17:24)
In this episode, we are talking about what it really means to reach the next level of private practice ownership—when your business finally starts working for you, not the other way around. I share how I shifted from chasing revenue goals to building a team, creating time to think, and aligning my practice with my vision and values. From scaling beyond the exam room to finding fulfillment in mentorship and balance, this is the mindset shift that changed everything for me.
Taking Bigger Shots: 4 Bold Moves That Transformed My Optometry Practice | E273
Highlights from this episode:
Taking Bigger Shots: 4 Bold Moves That Transformed My Optometry Practice (00:49)
Closing Thought: True Confidence is Earned (18:09)
This past year has felt like a decade’s worth of growth for me as a practice owner, and this week I’m breaking down the biggest risks I’ve taken that completely changed my business. From cutting my patient volume in half to deliver more value, to moving into a larger space, adding associates, and even putting my staff in scrubs—I share how each “big shot” has paid dividends. I’ll also talk about the power of saying no, narrowing your focus, and simplifying your systems so growth actually scales. If you’ve been holding back on making bold moves in your practice, this episode is the push you need to finally take them.
Join in the conversation and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me atwww.theultimateod.com, on social media (click here for ->YouTube,Twitter,Instagram,Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
How To Increase Your Revenue Per Patient Over 50% in Just 3 Months | E272
Highlights from this episode:
How To Increase Your Revenue Per Patient Over 50% in Just 3 Months (00:44)
Closing Thought: The key to good relationships (13:54)
In this week's episode, I share how we boosted our revenue per patient by over $200 simply by setting a higher standard of care and fully committing to our dry eye clinic. I walk through the process we use: establishing a strong baseline, showing patients their results, and having real conversations that uncover what truly matters to them. The result? Happier patients, happier doctors, and a thriving practice that proves you don’t need to chase volume to succeed.
Join in the conversation and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me atwww.theultimateod.com, on social media (click here for ->YouTube,Twitter,Instagram,Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Simplify, Commit, Grow: The Formula That Took My Optometry Practice to the Next Level | E271
Highlights from this episode:
Simplify, Commit, Grow: The Formula That Took My Optometry Practice to the Next Level (00:46)
Closing Thought: Take big shots and network like crazy! (27:23)
In this episode, I’m doing a deep dive into everything I’ve learned over the past year—from opening a brand-new location to getting on stage with the giants in ocular surface disease. I talk about the real cost of growth (financial and emotional), how simplifying systems is the key to scaling, and why hiring with vision is more important than ever. If you're chasing volume, feeling stuck in the middle 50%, or just not fired up like you used to be, this one’s for you. I'm sharing what it really takes to break through: culture, clarity, commitment, and celebrating the small wins along the way.
Join in the conversation and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me atwww.theultimateod.com, on social media (click here for ->YouTube,Twitter,Instagram,Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Inside My Specialty Clinic Funnel: How to Attract, Convert & Retain Ideal Patients | E270
Highlights from this episode:
Inside My Specialty Clinic Funnel: How to Attract, Convert & Retain Ideal Patients (01:04)
Closing Thought: To make your present better, make your future bigger (20:41)
In this episode, we are talking about how to build a powerful sales funnel for your specialty (using my dry eye practice as an example of course). I share the exact 8-step framework I’m using to grow RDEC into a standalone referral center, and why having clarity on your market, your offer, and your follow-up is a game changer. You’ll hear how I’ve used tools like strategic awareness campaigns to differentiate my brand and attract the right patients. Plus, I share my “impossible goal” and how thinking bigger is reshaping everything I do in practice. If you're serious about scaling your specialty and creating a brand that outlives the doctor, this one's for you.
Join in the conversation and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me atwww.theultimateod.com, on social media (click here for ->YouTube,Twitter,Instagram,Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Stop Competing with the Middle 50%—Here’s How to Stand Out | E269
Highlights from this episode:
Stop Competing with the Middle 50%—Here’s How to Stand Out (00:52)
Closing Thought: Do one thing a thousand times (17:29)
In this week's episode, I get real about the three big changes I’ve made to transform my specialty clinic with lessons learned the hard way after years of doing it wrong. There are a lot of things I wish I had done from the start when building out my dry eye center, now that I’m shifting from just selling treatments to building lasting, educational, and truly impactful care. Whether you’re doing myopia management, glaucoma, aesthetics, or dry eye creating awareness, offering a full treatment menu, and actually following up with your patients are must-do's! If you’re a private practice owner looking to evolve beyond the status quo, this one’s for you.
Join in the conversation and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me atwww.theultimateod.com, on social media (click here for ->YouTube,Twitter,Instagram,Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Saying No to "Good" to Build Something Great | E268
Highlights from this episode:
Saying No to "Good" to Build Something Great (01:22)
Closing Thought: Having the tough conversations (20:08)
In this episode, I get real about the tension between what we want and what we need as private practice owners. I walk you through the mental tug-of-war I’m in: deciding whether to chase opportunity or stay laser-focused on building something elite. My passion for ocular surface disease and the dream of scaling RDEC into a renowned referral center help me make the tough choices with saying “no” to good things in pursuit of great ones. We also touch on leadership, hiring, and the hard but necessary conversations that shape your culture. This is for every doctor trying to build something that's not just profitable, but deeply fulfilling.
Join in the conversation and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me atwww.theultimateod.com, on social media (click here for ->YouTube,Twitter,Instagram,Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
From Horse-and-Buggy to Ferrari: Thinking Bigger in Your Practice | E267
Highlights from this episode:
From Horse-and-Buggy to Ferrari: Thinking Bigger in Your Practice (00:53)
Closing Thought: Courage vs. Confidence (15:29)
Success isn’t just about hard work—it’s about raising your standards. In this episode, I break down the difference between confidence and courage, and why courage is what actually moves you into the top 1%. I share the tough decisions I’m facing in my own practice and how thinking bigger is the key to escaping mediocrity. If you’re ready to level up your mindset, your business, and your life, this one’s for you.
Join in the conversation and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me atwww.theultimateod.com, on social media (click here for ->YouTube,Twitter,Instagram,Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Staffing, Patients, Strategy: The Non-Negotiables for Practice Success | E266
Highlights from this episode:
Staffing, Patients, Strategy: The Non-Negotiables for Practice Success (00:50)
Closing Thought: You can have anything, but you can't have everything (26:44)
The three biggest lessons that can make or break your private practice: staffing with intention, attracting the right patients, and knowing what to say “no” to. After 14 years in the trenches, I’m sharing the hard-earned truths, mistakes, and strategies that transformed my own practice. Whether you’re starting cold, growing, or overhauling your practice, this episode gives you the real-world blueprint for long-term success.
Join in the conversation and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me atwww.theultimateod.com, on social media (click here for ->YouTube,Twitter,Instagram,Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
How I Went from Volume-Based Burnout to Vision-Fueled Freedom | E265
Highlights from this episode:
How I Went from Volume-Based Burnout to Vision-Fueled Freedom (00:41)
Closing Thought: Don't Get Comfortable (17:47)
In this episode we're talking about how my solo cold-start practice grew into a thriving dry eye and ocular aesthetics center—with a team that brings just as much juice as I do. I’ve realized that real growth happens when you stop trying to do everything yourself and start surrounding yourself with people who are equally driven, passionate, and hungry for more. From hiring my associate to building the right culture with intentional staffing, this season has been all about creating a vision that’s bigger than me—and finding people who believe in it just as much. I talk about the mindset shifts, the wins, the struggles, and how being around the right circle changes everything. If you’re building something bigger than a job and want to create real impact, this one’s for you. Let’s talk vision, growth, and how to keep the energy high.
Join in the conversation and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me atwww.theultimateod.com, on social media (click here for ->YouTube,Twitter,Instagram,Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Building Bigger Than You: Creating a Brand That Outlives the Doctor | E264
Highlights from this episode:
Building Bigger Than You: Creating a Brand That Outlives the Doctor (00:34)
Closing Thought: Burn the boats. (17:46)
In this week's episode it's all about having the tough conversations and making bold moves. I share how I navigated leadership challenges, staff transitions, and the emotional rollercoaster of growth, all while staying true to my core: giving hope, educating, and advising. From starting fresh with new hires to adding game-changing tech like Tixel, I’m building something that feels aligned and energizing. I’ve got a vision, a plan, and most importantly, the juice to make it happen—and I want that for you too. Whether you’re starting out, scaling up, or redefining your niche, this episode will hit home. Let’s talk passion, purpose, and what it really takes to create a brand that’s bigger than any one doctor.
Join in the conversation and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me atwww.theultimateod.com, on social media (click here for ->YouTube,Twitter,Instagram,Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Vision First: Why Every Optometrist Needs a 5-Year Plan | E263
Highlights from this episode:
Vision First: Why Every Optometrist Needs a 5-Year Plan (00:41)
Closing Thought: 2 Keys to Accomplishing Great Things (20:51)
In this episode we're talking about what it means to actually lead your practice with vision. I've made some big changes—like bringing on a rockstar associate, down-scheduling for better patient care, and adding new tech like Tixel and dry eye slit lamps. But more than that, I share how clarity in your brand and culture changes everything—from hiring to uniforms to long-term growth. If you're tired of chasing every shiny object and want to build a practice that actually reflects what you love doing, this episode is for you. I’ll let you in on how I’ve shifted from being just a provider to being the CEO—and how that mindset will change your life.
Join in the conversation and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me atwww.theultimateod.com, on social media (click here for ->YouTube,Twitter,Instagram,Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Navigating Turnover: How to Build a Culture That Thrives on Change | E262
Highlights from this episode:
Navigating Turnover: How to Build a Culture That Thrives on Change (01:08)
Closing Thought: The only way to do great work is to love what you do (29:42)
In this episode we are talking about my journey to reshape my optometry practice into something that truly reflects my passion—focusing on dry eye. It wasn’t just about adding a specialty; it meant building a strong culture, defining clear roles, and hiring people who genuinely fit our values—not just filling spots. I’ve had to make tough staffing decisions, but each step brought us closer to the team we need. Upgrading our image with professional scrubs and investing in tools like slit lamp cameras and Tixel have elevated both our patient care and how we present ourselves. More than anything, I’ve realized the power of aligning your work with what excites you most. This shift has made my work more meaningful, and I encourage others to lean into what they love—it really does make all the difference.
Join in the conversation and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me atwww.theultimateod.com, on social media (click here for ->YouTube,Twitter,Instagram,Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Authentic Passion Cannot Be Duplicated: Your Secret to Professional Success | E261
Highlights from this episode:
Authentic Passion Cannot Be Duplicated: Your Secret to Professional Success (00:59)
Closing Thought: Effort and Success (21:36)
In this episode we are talking about enjoying your work even amidst challenges like a broken phoropter or a leaking ceiling. Loving what you do makes you unbeatable. You cannot beat authentic passion.
Join in the conversation and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me atwww.theultimateod.com, on social media (click here for ->YouTube,Twitter,Instagram,Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Small Space, Big Profits: Optometry Practice Growth | E260
Highlights from this episode:
Small Space, Big Profits: Optometry Practice Growth (01:12)
Closing Thought: Everything has a price (18:46)
Today we are answering a listener question that was submitted and I think will give great value to everyone! The question is from an OD couple running their own private practice in a small space and looking for ideas to optimize it and work as efficiently as possible. I have 3 main suggestions that I have curated over the past 13 years of being in a very similar situation. I hope you use these things to maximize your practices whether that's a small office or a large one.
Join in the conversation and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me atwww.theultimateod.com, on social media (click here for ->YouTube,Twitter,Instagram,Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
4 Areas of Focus for Practice Success Within 12 Months | E259
Highlights from this episode:
4 Areas of Focus for Practice Success Within 12 Months (00:48)
Closing Thought: Delusional Belief! (14:21)
In this episode we are talking about a pivotal moment that truly shaped my journey toward becoming the CEO of my practice, shifting my focus from the exam room to coaching staff and growing the business. It all stemmed from a question from a potential associate: "What would your goal be fore me at the end of the year?". That question crystallized my thoughts into four essential areas of focus that any doctor can master in a single year and become truly exceptional. Make sure to listen through to the end for my personal philosophy: "Have Delusional Belief!".
Join in the conversation and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me atwww.theultimateod.com, on social media (click here for ->YouTube,Twitter,Instagram,Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
The Growth Playbook: Wisdom from Coaching and Business | E258
Highlights from this episode:
The Growth Playbook: Wisdom from Coaching and Business (1:00)
Closing Thought: (21:04)
I am making the jump back into football, my friends! Coaching that is - and as I have been preparing for the upcoming practices, I am reminded of the amount of mentorship that takes place in sports. There are 5 key principles that I want to share with my team that also are incredibly applicable to our practices. I will say that continuous learning and drawing wisdom from diverse sources and applying those lessons to both personal and professional worlds will unlock doors in your life!
Join in the conversation and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me atwww.theultimateod.com, on social media (click here for ->YouTube,Twitter,Instagram,Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Applying the Disney Standard: Communication & Combustion Points | E257
Highlights from this episode:
Applying the Disney Standard: Communication & Combustion Points (01:05)
Closing Thought: The power of positive feedback (19:28)
One of my practice's main core values is "Care". This value has evolved over the last year as it became clear that we were very good at caring for our patients... but we were NOT caring for each other as team members. This led me to implement principles from the Disney Institute to help our staff support each other while still giving incredible patient care. This also required a shift in focus from purely monetary goals to prioritizing a positive team environment. As we've implemented these changes, there is a night and day difference in attitudes and energy in our practice!
Join in the conversation and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me atwww.theultimateod.com, on social media (click here for ->YouTube,Twitter,Instagram,Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
The Relentless Pursuit of Practice Growth | E256
Highlights from this episode:
The Relentless Pursuit of Practice Growth (00:48)
Closing Thought: Happiness Comes From Striving Towards the Mission (18:27)
In this episode we are talking about the challenges and strategies of scaling from an early-stage startup to a multi-million dollar practice. Growth is a continuous, demanding process that requires resilience, strategic planning, and difficult conversations but let me assure you - it's worth it! Three key things I hope you take away from this are the importance of simplifying the vision, consistently reinforcing core values, and being proactive rather than reactive in business decisions. Join me on the journey!
Join in the conversation and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me atwww.theultimateod.com, on social media (click here for ->YouTube,Twitter,Instagram,Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Practice Management: Lessons Learned | E255
Highlights from this episode:
Practice Management: Lessons Learned (00:13)
Closing Thought: The Cost (22:53)
This episode is a conglomeration of the biggest lessons learned and tools I've used the past few months to lay the foundation for the next level. We are putting things in place for another doctor, another location, and beyond! Learn from my mistakes and cut some time off your own journey.
Join in the conversation and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me atwww.theultimateod.com, on social media (click here for ->YouTube,Twitter,Instagram,Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
How to Grow Your Practice Without Destroying It | E254
Highlights from this episode:
How to Grow Your Practice Without Destroying It (00:53)
Closing Thought: Humble enough to be replaced, wise enough to know there's no one like me (15:07)
I have found the age-old adage "if you're not growing, you're dying" certainly applies to optometry practices. If you aren't moving towards something bigger or better, you are fading away. Growth, however, can bring more than just more revenue - it can be the bearer of bigger issues if not done right. I hope you learn from some of my mistakes that I've made the past 9 months and chart a better course for your own practice!
Join in the conversation and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me atwww.theultimateod.com, on social media (click here for ->YouTube,Twitter,Instagram,Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
The True Cost of Poor Management: Your Culture | E253
Highlights from this episode:
The True Cost of Poor Management: Your Culture (01:05)
Closing Thought: You Don't Learn How to Swim by Reading About Water (19:57)
If you have listened to this podcast for any length of time, you know how important culture is in our practice. The issue as of late has been finding the source of a culture breakdown... and it has been located: our management. It's a kick to the gut realizing that the people you have put in place to lead your team are - though no fault of their own necessarily - cutting the office culture off at the knees. Listen to how we are attacking this and getting back on track!
Join in the conversation and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me atwww.theultimateod.com, on social media (click here for ->YouTube,Twitter,Instagram,Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
How to Become So Valuable, You Are Not Needed in Your Practice | E252
Highlights from this episode:
How to Become So Valuable, You Are Not Needed in Your Practice (00:53)
Closing Thought: If you always do what you've always done... (27:55)
The more meetings I attend with my P3 study group, the more my vision is crystallizing for what I was my practice to become. I have created a 6 month to 5 year plan of attack for making myself so valuable that I am no longer necessary for my practice to operate. The time I'll get back to spend on the things I love and enjoy is the greatest reward!
Join in the conversation and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me atwww.theultimateod.com, on social media (click here for ->YouTube,Twitter,Instagram,Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Critical Moves Today for Your Dream Practice Tomorrow | E251
Highlights from this episode:
Critical Moves Today for Your Dream Practice Tomorrow (1:04)
Closing Thought: Fear comes from inexperience, not incapability (22:09)
The more time I spend with people that are more successful than I and have the kind of life and practices that I dream about, the more I realize all the steps are there, I just need to start walking. There are things I've heard for years that I either didn't believe or didn't think would work for my situation. For example: you will make more money outside of the exam room. Let me walk you through my journey from disbelief to reluctance to shouting it from the rooftops so I can encourage other ODs that are in the same boat as I was!
Join in the conversation and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me atwww.theultimateod.com, on social media (click here for ->YouTube,Twitter,Instagram,Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
How to Manage Rising Costs & Thrive | E250
Highlights from this episode:
How to Manage Rising Costs & Thrive (00:51)
Closing Thought 1: Your Comfort Zone is a Beautiful Place (10:49)
Closing Thought 2: Until the Lion Learns to Write, Every Story Will Glorify the Hunter (12:42)
Tariffs are the word of the moment right now but not to fear, there are many ways we can position ourselves to make it a smooth transition. The key to doing this however is knowing what your costs and numbers are so you can adjust pricing accordingly! This feels like a throwback to covid-era pricing issues and let me share how we can overcome it!
Join in the conversation and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me atwww.theultimateod.com, on social media (click here for ->YouTube,Twitter,Instagram,Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
1 Step Back, 2 Steps Forward: The Power of a Break | E249
Highlights from this episode:
1 Step Back, 2 Steps Forward: The Power of a Break (00:52)
Closing Thought: Trading Time for Money (21:00)
Being out of the office doesn't seem like it would be a smart move when you are trying to grow your practice. On paper it doesn't make sense - however, I'm here to tell you it does! Taking time away from the office has been one of my greatest weapons in my growth and expansion. Let me share what I do and how this process has evolved over the years to where I am today.
Join in the conversation and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me atwww.theultimateod.com, on social media (click here for ->YouTube,Twitter,Instagram,Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
The Power of a TEAM Approach to the Patient Journey | E248
Highights from this episode:
The Power of a TEAM Approach to the Patient Journey (00:52)
Closing Thought: Success vs. Happiness (14:09)
The last office meeting we had was probably one of the best we've ever had in regards to strengthening our efficiency and improving our office culture. We sat down and every department listed out things that were slowing them down in their workflows along the patient journey through the practice. Eyes were opened and so many things came to light that were simple fixes but have been a thorn in the side for a while, just never properly communicated so they could be remedied. Let me walk you through exactly how I structured the meeting and uncovered these hidden annoyances!
Join in the conversation and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me atwww.theultimateod.com, on social media (click here for ->YouTube,Twitter,Instagram,Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
How Playing the Long Game & Doubling Down on Trust Has Affected My Practice | E247
Highlights from this episode:
How Playing the Long Game & Doubling Down on Trust Has Affected My Practice (00:43)
Closing Thought: Praise in Public, Correct in Private (14:15)
Planning for the future is always a good idea, however for some reason we can forget that when it comes to our patients. Something I've done for years and just recently pinpointed is that I am all about playing the long game with my patients. In my mind, this is not a one and done event - I am planting seeds for years down the road! That kind of approach seems to take the pressure off the patient and helps build trust which I'm now seeing the fruit of!
Join in the conversation and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me atwww.theultimateod.com, on social media (click here for ->YouTube,Twitter,Instagram,Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
How To Stay Motivated in Private Practice | E246
Highlights from this episode:
How To Stay Motivated in Private Practice (00:33)
Closing Thought: Don't forget to live (17:08)
It's easy to fall into a mindless routine in private practice. The problem then is trying to not make stupid decisions (ie. purchasing equipment you don't have a plan to use, etc.) because there's no big picture goal. In this episode we are discussing how I battle this feeling quite often and what I've done to overcome it to keep growing and moving forward!
Join in the conversation and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me atwww.theultimateod.com, on social media (click here for ->YouTube,Twitter,Instagram,Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
How to Be A Better Doctor - It's Not What You Think | E245
Highlights from this episode:
How to Be A Better Doctor - It's Not What You Think (00:38)
Closing Thought: The Parable of 3 Stone Cutters (15:14)
There's a lot that goes into being a good doctor. While clinical knowledge is incredibly important, my hot take is there is something else that is the deciding factor on whether you are considered a great doctor or not. Let me know if you agree and if you think you've mastered this in your practice yet!
Join in the conversation and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me atwww.theultimateod.com, on social media (click here for ->YouTube,Twitter,Instagram,Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Anatomy of an Effective Office Meeting | E244
Highlights from this episode:
Anatomy of an Effective Office Meeting (00:49)
Closing Thought: Double the Pleasure, Divide the Pain (19:26)
We've talked about the importance of office meetings before but in this episode we are breaking it down to what actually needs to be included to make them worth it. A great office meeting requires preparation and work but trust me - if done right - it will help promote a phenomenal office culture and staff camaraderie. We want our practices to THRIVE, not just survive, so let's set ourselves up for success starting with our office meetings!
Join in the conversation and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me atwww.theultimateod.com, on social media (click here for ->YouTube,Twitter,Instagram,Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
How A Scorecard Helped My Practice Have the Best Two Months Ever | E243
Highlights from this episode:
How A Scorecard Helped My Practice Have the Best Two Months Ever (01:01)
Closing Thought: Manage Your Ego. Manage Your Thoughts. (16:44)
Since adding an associate about 6 months ago, we have taken lots of steps to improve my practice. We are all familiar with the phrase "what gets measured gets managed" and that is exactly what we leaned into with the creation of our practice "Scorecard". This was developed with the idea that everything on there was able to be directly influenced by the staff and they would have incentives to hit certain goals. While it took a few months to lay the groundwork and see where we were at before setting goals, I am blown away by how effective it has been in my practice. It has resulted in having the best two months ever even with having massive snow storms and sickness bombarding us!
Join in the conversation and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me atwww.theultimateod.com, on social media (click here for ->YouTube,Twitter,Instagram,Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
How to Build Trust in Your Practice | E242
Highlights from this episode:
How to Build Trust in Your Practice (00:36)
Closing Thought: You can't learn what you think you already know (23:14)
Trust is the foundation of any practice. Whether it's your patients, your staff, or your associates, rapport must be built before they're going to put any faith in you. I have learned this lesson the hard way a few times over the years and am happy to say I've come out the other side and can now pass it along to all of you! If you want a thriving practice, use these tips and create some incredible relationships in your office!
Join in the conversation and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me atwww.theultimateod.com, on social media (click here for ->YouTube,Twitter,Instagram,Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
5 Critical Steps to Develop Your Team | E241
Highlights from this episode:
5 Critical Steps to Develop Your Team (00:44)
Closing Thought: Love of the Journey (21:34)
As your practice grows and changes, so must your team! During the expansion season of my practice, I added one doctor and 2 additional staff positions which put me at 8 total support staff. Of those 8, 4 of them have started within the last 6 months! This gave me the opportunity (or rather the need) to grow and train up a new team. These 5 steps are what I have been following and I hope they bring some value to your practice as well.
Join in the conversation and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me atwww.theultimateod.com, on social media (click here for ->YouTube,Twitter,Instagram,Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
5 Tricks to Weathering the Storms of Private Practice | E240
Highlights from this episode:
5 Tricks to Weathering the Storms of Private Practice (00:45)
Closing Thought: Mastery is Priceless (22:09)
If there's one thing I've learned over the past 13 years it's that there will always be ups and downs in private practice. The way you get through it is by understanding that everything is a season and then implementing these 5 tricks to get your head above water and keep going.
Join in the conversation and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me atwww.theultimateod.com, on social media (click here for ->YouTube,Twitter,Instagram,Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
3 Reasons 2025 is Going to Be Our Best Year Yet! | E239
Highlights from this episode:
3 Reasons 2025 is Going to Be Our Best Year Yet! (00:42)
Closing Thought: If there's money in the bank, we're not dead yet (23:13)
While planning for this year, there are 3 things that keep coming to the forefront in how I run my practice that I believe are going to make this the best year yet and I am excited to share them with you! Let's grow!
Join in the conversation and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me atwww.theultimateod.com, on social media (click here for ->YouTube,Twitter,Instagram,Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
2 Lessons from a New Level of Private Practice - E238
Highlights from this episode:
2 Lessons from a New Level of Private Practice (01:03)
Closing Thought: The Neural Re-wiring Process (17:23)
Part of achieving a new level in practice is getting new perspective and realizations when you step back and take a look at what you are doing and where you've been. There are a couple things I've known but lately their importance has really been obvious plus I have an optical nugget for you based off of some recent success with a higher end brand.
Join in the conversation and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
This is the One Thing That's Holding You Back in Your Practice | E237
Highlights from this episode:
The One Controllable Thing Holding You Back in Your Practice (00:33)
Closing Thought: Do what you love! (17:58)
Thinking back to my sports days, I had some incredibly influential coaches. There are some things that have stuck with me that I'm now applying to life as a business owner. Shoot me a message with how you want to practice. What's your dream schedule like? Do you see patients? Are you only doing specialty exams? I want to know!
Join in the conversation and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
5 Things I Wish I Knew When I Started My Practice | E236
Highlights from this episode:
5 Things I Wish I Knew When I Started My Practice (00:34)
Closing Thought: Be the person you needed when you were young (21:11)
There are so many lessons I've learned over the past 13 years in practice but there are 5 that really stick out. I wish I fully understood these from the beginning and I want to share them to hopefully help you get ahead much faster than I did.
Join in the conversation and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
How to Go From Owner-Practitioner to Owner-Operator | E235
Highlights from this episode:
How to Go From Owner-Practitioner to Owner-Operator (00:39)
Closing Thought: How much can I lose and still be ok?
I received a great question from a listener that I wanted to answer with a full episode on my thoughts. This question is how to make that transition from owner-practitioner to owner-operator. This is still very much a work-in-progress but I've already learned some incredibly valuable things making this change and I want to share them with you!
Join in the conversation and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
3 Questions to Focus Your Goal-Setting | E234
Highlights from this episode:
3 Questions to Focus Your Goal-Setting (00:36)
Closing Thought: What Does "Being" Allow You to "Do"? (20:52)
As we head into a new year, this is typically the time we look back and take stock of the previous one. This facilitates your annual goal setting and to get the most out of this, we need to focus. There are a few questions I've been working on answering lately to help me narrow down what my goals should be to get the most satisfaction out of this year. Take a listen and I'd love to hear what your answers to these questions are!
Join in the conversation and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Top Wins & Losses of 2024 for My Private Practice | E233
Highlights from this episode:
Top Wins & Losses of 2024 for My Private Practice (00:47)
Closing Thought: Reflection in Boiling Water (21:12)
2024 has been an incredible year! While it has been much more positive than negative, there were still some losses that took place. Let's take a look back at some of the biggest triumphs and defeats of this past year and the lessons they brought so we can use that going forward to make 2025 an even better year!
Join in the conversation and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
3 Private Practice Lessons That Took Me 13 Years to Learn | E232
Highlights from this episode:
00:42 - 3 Private Practice Lessons That Took Me 13 Years to Learn
23:01 - Closing Thought: No Shoes
The end of the year is a great time for reflection and as is said so often "hind sight is 20/20". Let me share some lessons that I have been learning the past 13 years but have really come into clarity the past few months. These are some big picture things that I hope will give some encouraging perspective on your last year and some hope for the one ahead!
Join in the conversation and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
3 Things That Should Be at the TOP of Your To-Do List For the Year End |E231
Highlights from this episode:
3 Things That Should Be at the TOP of Your To-Do List For the Year End (00:32)
Closing Thought: F the Side Hustle! (13:36)
As the year draws to a close I know as a practitioner, your to-do list is a mile long. However, there are 3 things that I believe you need to move to the very top of that list that are incredibly powerful in setting you up for success in the coming year. These are things I've seen the impact of over the past four years in my own practice... and we are continuing to grow year over year!
Join in the conversation and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
3 Steps to Effective and Empathetic "Selling" | E230
Highlights from this episode:
3 Steps to Effective and Empathetic "Selling" (00:36)Closing Thought: You can Suck but you can't Skip! (17:38)"Selling" leaves a lot of people with a yucky taste in their mouths but once we realize the key to patient compliance is just that, a new level is unlocked! A good way to know if you actually believe in something is if you aren't scared of discussing the cost - because you believe that strongly that it is going to help your patient. Follow these 3 steps to connect with you patients and "sell" them on what is best for them!
Join in the conversation and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Reflections on Perception & Passion in Your Practice | E229
Highlights from this episode:Reflections on Perception & Passion in Your Practice (00:43)Closing Thought: Is it a "hell yes"? (19:12)In the spirit of Thanksgiving, I am reflecting on all that we have to be thankful for in private practice and optometry as a profession. In this episode we are discussing some of the perceptions staff/patients/etc tend to have when you start making moves. While these perceptions may or may not be positive, the one thing you should be able to count on to power through is your passion. Do you love what you do and would you continue to do it if nobody knew?
Join in the conversation and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
3 Perspective Shifts for Long Term Success | E228
Highlights from this episode:
3 Perspective Shifts for Long Term Success (00:57)Closing Thought: Have You Earned What You Deserve? (19:04)I am just coming back from a week spent with my P3 Mastermind group in Nashville and I have gained some incredible perspective on what the future holds for not only our industry but my journey as well. Being in a room with people that are doing what I plan to do was an invaluable experience and has given me so much juice as I work toward my BHAG of 10 million in 10 years. You will not want to miss these nuggets and I hope they benefit you as much as they did me.
Join in the conversation and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
4 Steps to Creating Lasting Connections in Your Practice | E227
Highlights from this episode:
4 Steps to Creating Lasting Connections in Your Practice (00:36)
Closing Thought: A man can never step in the same river twice (21:06)
A successful business is all about relationships and connections. It is even more relevant to our profession. You not only need to connect with your patients, but with your entire team. These are 4 steps that I've utilized to help me cultivate a dedicated patient base as well as an open and communicative team.
Join in the conversation and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Key Leadership Principles You NEED to Build a Great Team | E226
Highlights of this episode:
Key Leadership Principles You NEED to Build a Great Team (00:11)
Closing Thought: You can lead a horse to water (20:14)
Looking back at my externship with Dr. Martin Carroll over 13 years ago, I can see the genius in how he operated and led his team. I have tried to implement some of these in my own practice and though I still have much work to do, I can see the fruits of these principles already working!
Join in the conversation and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Learning the Art of Solving Problems in Private Practice | E255
Highlights from this episode:
Learning the Art of Solving Problems in Private Practice (00:31)
Closing Thought: Now is not Forever (15:37)
There is inherent risk in ownership. Then, growth requires you to up your risk tolerance even more (ie. no risk, no reward). That's where a good business owner needs to have discipline. Managing the risk is crucial. If you are constantly chasing the next opportunity - which are going to come with a whole new set of problems - in lieu of handling the current problems/issues in your practice, you will lose your balance and wind up in a bad place.
Join in the conversation and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Top 4 Factors Contributing to My Growth the Past 2 Years | E224
Highlights from this episode:
Top 4 Factors Contributing to My Growth the Past 2 Years (00:36)
Closing Thought: Everyone Wants the View, No One Wants the Climb (16:08)
An extreme amount of growth has happened for both my practice and myself personally the past few years and while I believe there are many things that have contributed to it, I have 4 that stick out as having the biggest impact on my trajectory. Had I known or learned these things earlier on, I'm sure I could have made it to where I am now a lot sooner but the growth is in journey and that time was necessary for me to fully develop these skills. I want to share these with you so perhaps it will help propel you forward even faster!
Join in the conversation and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
The Secret to Achieving BIG Goals in Private Practice | E223
Highlights from this episode:
The Secret to Achieving BIG Goals in Private Practice (00:42)
Closing Thought: The easiest part of private practice (18:39)
2024 has been a big year for my practice! In light of the recent milestones we've hit (new location, adding a doctor, etc.), I thought I would take us back to where this vision was born back in 2022. That was the year I sat down and created my BHAG (big, hairy, audacious goal) for 15 years out and worked backwards from there setting other goals for the in-between years. Let me tell you, the proof is in the pudding when it comes to the effectiveness of goal setting.
Join in the conversation and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Moving Locations Recap: Stress & Success | E222
Highlights from this episode:
Moving Locations Recap: Stresses & Successes (00:42)
Closing Thought: Stacking Rice (19:21)
It has been a busy week, my friends! In this episode I give you the play by play on how our moving week went with our practice. We are a few days in to a packed schedule week and I'm happy to be a case study and share my story of how it's going/where my mind is at. If you want to see how the new office turned out, take a look at our practice social media pages @familyvisionoptical!
Join in the conversation and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Are You Stuck in Textbook Mode? It's Time to Get in the Arena! | E221
Highlights from this episode:Are You Stuck in Textbook Mode? It's Time to Get in the Arena! (00:40)Burst the Bubble! (14:11)In this episode we are talking about taking the next step in our practices. Whether that is adding a specialty, building a new location, or entering private practice for the first time, it's time to get in the arena. Let my experience be an encouragement! It's time for those goals and aspirations to become a reality my friends. Let's dive in!
Join in the conversation and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
From Struggle to Success, the Journey of Leveling Up My Practice | E220
Highlights from this episode:00:46 - From Struggle to Success, the Journey of Leveling Up My Practice18:39 - Closing Thought: Our Circumstances Shape Our ViewsWe are one week away from moving into our new office and let me tell you, it has been a whirlwind! In this episode we are talking about the perspective shifts that had to happen to get to this point - to take the leap and just get on the rollercoaster.
Join in the conversation and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
3 Things You Need to Manage as the Head Coach of Your Practice | E219
Highlights fom this episode:
3 Things You Need to Manage as the Head Coach of Your Practice (00:32)
Closing Thought: Should Have Wanted More Quote (19:23)
For all intents and purposes, as the CEO's of our practices, we are basically the "head coach". It's our job to manage our staff, our patients, and our business. To do that we have 3 levers we can pull: people, culture, and numbers. Listen to find out how all these things work together to get the best out of your team.
Join in the conversation and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
How to Spot Growth and Maintain Momentum During Difficult Seasons | E218
Highlights from this episode: How to Spot Growth and Maintain Momentum During Difficult Seasons (00:46)Closing Thought: The World is Better When People Try to Improve (16:54)If you've listened to this podcast for any amount of time you'll know it's no secret that things are not always easy. In fact a lot of things are difficult and if you aren't focusing on the right thing, that can and will burn you out. In this episode we are talking about how to pull yourself back from the brink during those times, spot the growth that has already happened, and gain perspective from those who have travelled this road before and came out the other side.
Join in the conversation and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
My Secrets to Maintaining Energy for My Practice & Avoiding Burnout | E217
Highlights from this episode:
My Secrets to Maintaining Energy for My Practice & Avoiding Burnout (00:36)
Closing Thought: Removing Yourself From the Emotion (16:39)
What we do for our professional can be a grind for some people. We do the same thing day in and day out and then a new year hits and we start all over again. Over the years I have found some amazing ways to help refresh, refocus, and get juiced up for the next stretch. Hopefully one or two of these will strike a chord and help you in the same way they did me!
Join in the conversation and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Emotions 101: How to Capitalize on Pain and Discomfort in Your Practice | E216
Highlights from this episode:
Emotions 101: How to Capitalize on Pain and Discomfort in Your Practice (00:27)
Closing Thought: Make the most of this moment (17:09)
Emotions are powerful things. They can take you to great heights or drop you to great depths. In private practice we definitely experience the extreme highs and lows of this rollercoaster. The skill we need to master however is to make those lows (pain and discomfort in this example) work for you. Some of the greatest advancements come from painful situations!
Join in the conversation and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Growth & Obstacles: How to Manage the Chaos of Private Practice | E215
Highlights from this episode:
Growth & Obstacles: How to Manage the Chaos of Private Practice (00:45)
Closing Thought: You'll Always Wish You Started Younger (20:53)
Just as in any other business, private practice experiences seasons of "ease" and "chaos". We are currently in the "chaos" season in our practice. While we are bursting at the seams with a bigger location on the very near horizon, we are also dealing with the age-old challenge of proper staffing. The beauty of this, however, is the improvements and lessons that present themselves in this time that force us to grow and develop in ways we never would have otherwise. Join us for the ride!
Join in the conversation and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
How to Figure Out if Your Staff is Overworked or Just Doesn't Care, And What To Do About It | E214
Highlights from this episode:
How to Figure Out if Your Staff is Overworked or Just Doesn't Care, And What To Do About It (00:52)
Closing Thought: Don't get stuck in the wrong room (16:05)
Staffing is a never ending project within a practice. We have had to replace several staff members over the last few months and obviously there's a learning curve with new hires and they are going to make many mistakes. The thing you need to find out, however, is whether these mistakes are because they are overworked or if they just don't care. Listen to the end to find out my take on what these "just don't care" situations tend to actually be.
Join in the conversation and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Quick Hitter: 3 Reasons to Love Being a Business Owner - E213
Highlights from this episode:
Quick Hitter: 3 Reasons to Love Being a Business Owner (00:37)
Closing Thought: Consistency (16:52)
I was recently asked what I loved about being a business owner. There are 3 big reasons for me that relate back to my sports background growing up. This is an often overlooked aspect of being in private practice but I believe it's one of the greatest sources of growth and development.
Join in the conversation and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Quick Hitter: How to Turn This Dirty Word into Your Practice's Super Power! - E212
Highlights from this episode:
Quick Hitter: How to Turn This Dirty Word into Your Practice's Super Power (00:33)
Closing Thought: Embarrassment is the Price of Entry (12:21)
OD's tend to cringe at the the word "sales". As much hate as it gets, when you boil it down, it really is just communication. Your ability to be a great doctor depends on you being able to communicate with a patient: explain your findings, what you prescribe, etc. A non-compliant patient is one that has not bought into you. Instead of making this a taboo word in our profession, let's make it our super power!
Join in the conversation and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Quick Hitter: The One Mistake that Will Change the Trajectory of Your Practice - E211
Highlights from this episode:
Quick Hitter: The One Mistake that Will Change the Trajectory of Your Practice (00:37)
Closing Thought: A Higher Calling (20:02)
There is one thing that can cause your practice to either sink into the depths of despair or catapult into the stratosphere: the story you tell yourself. This is true for not only your practice but life in general. You want to go places and do big things? You better be surrounding yourself with a narrative that matches.
Join in the conversation and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Quick Hitter: How to Not Let a Bad Situation Go To Waste - E210
Highlights from this episode:
Quick Hitter: How to Not Let a Bad Situation Go To Waste (00:44)
Closing Thought: The Magic Pill is in the Work You're Trying To Avoid (17:02)
As private practice owners, there are going to be times when the crap hits the fan and things go sideways. It could be issues with your lab, being short staffed, your frame vendors aren't getting things to you, etc. The trick to not only surviving these issues but thriving because of them is to learn from them. When things go wrong, you are able to see your weaknesses with dazzling clarity. In this episode we will talk about how to learn and then grow from these situations to make your practice better than ever!
Join in the conversation and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Quick Hitter: Customer Service vs. Hospitality - E209
Highlights from this episode:
Quick Hitter: Customer Service vs. Hospitality (00:39)
Closing Thought: What would you tell your 20 year old self? (18:30)
The term "customer service" carries a lot of weight in business. Everyone claims to have it but few actually do. Today we are talking about the difference between that and hospitality and what we should take from each to be better doctors and practice owners.
Join in the conversation and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Highlights from this episode:
Quick Hitter: How To Recognize & Improve Your Practice Identity (00:39)
Closing Thought: Quote from S. McNutt (14:38)
You've heard me say this time after time but to have a successful practice, you need to know who you are. Knowing your priorities as an office will help guide not only your decisions as the owner but your team's. Your homework is to get what you think it is down on paper and then have your staff do the same thing. Use this as a tool to create a unified mission!
Join in the conversation and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Quick Hitter: Fact or Fiction? The Customer is Always Right - E207
Highlights from this episode:
Quick Hitter: Fact or Fiction? The Customer is Always Right (00:38)
Closing Thought: Immanuel Kant (18:30)
This week we are talking about serving our patients. To serve them to the best of our ability, to be genuinely great doctors, is it better to be/provide whatever each of your patients wants? OR, is it better to practice to the best of your ability with certain specialties making your practice not the right fit for some people? We will discuss the pros and cons of each and see how we find the balance between being both a great doctor and a great business owner.
Join in the conversation and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
--- Send in a voice message: https://podcasters.spotify.com/pod/show/theultimateodpodcast/message
Quick Hitter: How I Changed My Practice to Make My Specialty Stand Out - E206
Highlights from this episode:
Quick Hitter: How I Changed My Practice to Make My Specialty Stand Out (00:44)
Closing Thought: Quote from Steve Prefontaine (19:03)
In this week's episode we are talking about how to make what you love to do the breadwinner of your practice. People want to have an expert in their issue. People travel for experts. Become the master in one arena and patients will flock to you for your expertise!
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
--- Send in a voice message: https://podcasters.spotify.com/pod/show/theultimateodpodcast/message
Quick Hitter: 5 Steps I Used to Grow My Specialty - E205
Highlights of this episode:
Quick Hitter: 5 Steps I Used to Grow My Specialty (00:37)
Closing Thought: Hard work vs. Luck (15:15)
In this week's episode we are discussing practice specialties. To grow them a specialty is simple and straight forward... but is extremely hard to do. We have unlimited options for us to grow and invest in, let's make the most of them!
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
--- Send in a voice message: https://podcasters.spotify.com/pod/show/theultimateodpodcast/message
Quick Hitter: Keys to Avoid Overwhelming the Patient - E204
Highlights from this episode:
Quick Hitter: Keys to Avoid Overwhelming the Patient (00:44)
Closing Thought: Unplug (18:28)
In this week's episode we are continuing our conversation on maximizing your bottom line with the last piece of the puzzle: your patients. We've talked about the limited bandwidth of our staff, patients have it even worse! Let's discuss the critical things we need to do to save our patients from being overwhelmed and non-compliant.
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
--- Send in a voice message: https://podcasters.spotify.com/pod/show/theultimateodpodcast/message
The Keys to Managing Top Line Revenue with Your Vision & Your Team - E203
Highlights from this episode:
Quick Hitter: The Keys to Managing Top Line Revenue with Your Vision & Your Team (00:37)
Closing Thought: What is Your Hammer? (21:22)
In past episodes we have discussed the best ways to grow your bottom line net. This week we are taking it a step further and breaking it down into the steps both you and your team need to take to get aligned on your vision and actually make it happen. Numbers on a paper are only as good as the plan to get there. If your team isn't bought in (or even worse, YOU aren't), you have already lost the battle!
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
--- Send in a voice message: https://podcasters.spotify.com/pod/show/theultimateodpodcast/message
Quick Hitter: 3 Ways to Boost Your Profitability and Be a Better Doctor -E202
Highlights from this episode:
Quick Hitter: 3 Ways to Boost Your Profitability and Be a Better Doctor (00:36)
Closing Thought: Indiscriminate Action is Lazy (16:12)
Top line revenue is more of a vanity metric. The number that matters is your net. In this episode we are talking about how increased profitability helps you become a better doctor. There are 3 ways to increase your bottom line while specializing and providing top notch care.
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
--- Send in a voice message: https://podcasters.spotify.com/pod/show/theultimateodpodcast/message
Quick Hitter: How to Level Up Your Practice - E201
Highlights from this episode:
Quick Hitter: How to Level Up Your Practice (00:41)
Closing Thought: Start something and give it all you have (22:17)
In the past few years, my practice has grown from 600k to 1.3m. There are several things that I believe have contributed to this and I want to share them with you!
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
--- Send in a voice message: https://podcasters.spotify.com/pod/show/theultimateodpodcast/message
Quick Hitter: As the CEO of Your Practice, What Should You Focus On - E200
Highlights from this episodes:
Quick Hitter: As the CEO of Your Practice, What Should You Focus On (00:46)
Closing Thought: Do No Spoil What You Have (20:20)
We've talked a lot about being the CEO of your practice in past episodes (see episodes 82-91). But, once you carve out that time to actually BE the CEO, what do you do? What do you use all that time for? In this episode we walk through the things that I have planned out to tackle on the two weekdays I will not be seeing patients. This is an incredibly important question to answer if you are wanting to make the move from having a good job to have a great business!
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
--- Send in a voice message: https://podcasters.spotify.com/pod/show/theultimateodpodcast/message
Quick Hitter 5 Step Process to Unmatched Customer Service - E199
Highlights from this episode:
Quick Hitter: 5 Step Process to Unmatched Customer Service (00:35)
Closing Thought: The Test Comes Before the Lesson (26:26)
It has been a while since we've talked about customer service but with something as seemingly obvious as this, we still need to make sure we are keeping it front of mind. In this episode I give you five steps to creating a practice with customer service at the forefront!
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
--- Send in a voice message: https://podcasters.spotify.com/pod/show/theultimateodpodcast/message
Quick Hitter: This is Your Permission to be Successful - E198
Highlights from this episode:
Quick Hitter: This is Your Permission to be Successful (00:49)
Closing Thought: Process Evaluation (22:11)
"Action will delineate and define you". There is no reason you can't you do the amazing things that others are doing. Give yourself permission to go and do it. Those other people are no better than you. Of course imposter syndrome can be a challenge, but it's only as real as you allow it to be. Start asking "why not you?" and you will be blown away at the things you can accomplish... because why not?
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
--- Send in a voice message: https://podcasters.spotify.com/pod/show/theultimateodpodcast/message
Quick Hitter: 3 Ways to Apply the Pareto Principle to Grow Your Business - E197
Highlights from this episode:
Quick Hitter: 3 Ways to Apply the Pareto Principle to Grow Your Business (00:51)
Office Talk: Family Spring Break story (19:35)
Closing Thought: Good Boy! (27:54)
In this week's episode we are talking about the Pareto principle (basically the 80/20 rule). This can be applied in so many areas of our lives but obviously today I am applying it to our optometric practices. Whether you own your own practice, work as an associate, or are just working to become an optometrist, this principle will work for you. Cut the fat, focus, and double down, my friends.
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
--- Send in a voice message: https://podcasters.spotify.com/pod/show/theultimateodpodcast/message
Quick Hitter: What it Takes to Be Great at Business - E196
Highlights from this episode:
Quick Hitter: The Mental Mindset for a Profitable Practice (00:42)
Closing Thought: How to Find the Next Opportunity (17:14)
There are some big things that I've learned make a world of difference in being a good business owner. The first is the difference between having a good business and having a good job. Some of these I've learned on my own throughout my years of owning my own practice and others are more recent lessons thanks to my involvement in P3.
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
--- Send in a voice message: https://podcasters.spotify.com/pod/show/theultimateodpodcast/message
Quick Hitter: How to be Profitable with Managed Care - E195
Highlights from this episode:
How to be Profitable with Managed Care (00:33)
Closing Thought: Timing is everything! (17:01)
This episode was brought on by a listener question and it was so good I decided to make an entire quick hitter episode on it! Managed care is unfortunately something the majority of practices have to live with. There are ways to not just survive, but thrive with managed care and that's what we are going to be walking through today.
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Office Talk: Delegation - How Far We've Come - E194
Highlights from this episode:
Office Talk: Delegation - How Far We've Come (00:38)1
Closing Thought (15:45)
In this week's episode we are talking about the incredible change delegation has brought in our office. Looking back at what I used to focus on compared to now it's a night and day difference. It's all about the journey and we're making moves!
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
--- Send in a voice message: https://podcasters.spotify.com/pod/show/theultimateodpodcast/message
Quick Hitter: Avoid Complacency & Push the Limits! - E193
Highlights from this episode:
Quick Hitter: Avoid Complacency & Push the Limits! (00:39)
Closing Thought: 3 Questions You Need to Answer at the End of the Week (14:46)
In this week's episode we are talking about the mental state it takes to do big things. It takes passion for what you are doing and a love of the hunt. This relates back to previous episodes where I talk about needing to be doing it for the journey, not the destination. Don't look back 10 years from now and wish you took bigger swings.
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
--- Send in a voice message: https://podcasters.spotify.com/pod/show/theultimateodpodcast/message
Quick Hitter: Low Hanging Fruit that Will Radically Change Your Practice - E192
Highlights from this episode:
Quick Hitter: Low Hanging Fruit That Will Radically Change Your Practice (00:50)
Closing Thought: Your first of anything will be bad (20:51)
In this week's episode we are going through a handful of changes I am making in my office thanks to some great insight from the P3 conference. The crazy thing is none of what was pointed out was out of left field. They are all things that I've thought about but passed over. Not any more! Change is already underway and trust me, you will want to come along for the ride!
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
--- Send in a voice message: https://podcasters.spotify.com/pod/show/theultimateodpodcast/message
Office Talk: New Office, New Website, P3 Conference - E191
Highlights from this episode:
Office Talk: New Office, New Website, P3 Conference (00:42)
Closing Thought: The Arrival Fallacy (09:16)
In this week's episode we are catching up on all the recent happenings of the office! Bids have been submitted for the new location, we have our new website(s) up and running finally, and the P3 conference is coming up which is a whole other beast in and of itself. Lots going on and big things happening, my friends!
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
--- Send in a voice message: https://podcasters.spotify.com/pod/show/theultimateodpodcast/message
Quick Hitter: Can you answer this question for your practice? - E190
Highlights from this episode:
Quick Hitter: Can you answer this question for your practice? (00:36)
Closing Thought: Behind the mountatins are more mountains (12:23)
In this week's episode we are answering a game changing question: What if it could be easy? We glorify the grind and running ourselves into the ground for things.... but what if what we aspire to doesn't actually require that? What if there's a way to do things smarter, not harder. Let's not overcomplicate things for the sake of "selling out for the goal". If we change our perspective to finding the simple way to solve a problem, we will have leveled up!
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
--- Send in a voice message: https://podcasters.spotify.com/pod/show/theultimateodpodcast/message
Quick Hitter: A Simple Formula for Success - E189
Highlights from this episode:
Quick Hitter: A simple formula for success (00:45)
Closing Thought: The Journey is the Reward (11:49)
In this episode we are talking about two annoyingly simple things that contribute to success. One involves my wife and a water bottle of all things and the other is admitting that these questions we wrestle with are not rocket science. Often the simplest answer is the right one.
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
--- Send in a voice message: https://podcasters.spotify.com/pod/show/theultimateodpodcast/message
Office Talk: Staffing, Staffing, & Expansion - E188
Highlights from this episode:
Office Talk: Staffing, Staffing, & Expansion (00:36)
Closing Thought: Oreos vs. Statins (14:09)
In this week's office talk, we are talking about staffing but in a different context. In this situation we had a team member who was a great producer but wasn't meshing with the rest of the team. Because of this we were constantly trying to find ways to improve culture and get her connected. It came to the point where it was no longer working and we parted ways.The changes that have come about since then have been amazing!
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
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Quick Hitter: 3 Reasons My Practice Grew 25% Last Year - E187
Highlights from this episode:
Quick Hitter: 3 Reasons my practice grew 25% last year (00:28)
Closing Thought: 5 Year Perspective on Current Beliefs (14:49)
In this week's quick hitter, we are taking a look back at 2023. It was our best yet with 25% growth over the previous year. I've been asked if that was a fluke and if it was sustainable going forward and my answer is... it was 100% intentional and we plan on continued growth especially in our new location! There are 3 big reasons I can attribute this success to. They may seem simple but doing them for an entire year (or more if you want to keep growing) is where people drop away. So much of what we do is consistency. Showing up every day and consistently spreading the same message will get you far, my friends!
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
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Office Talk: My Honest Thoughts as I Navigate Growth - E186
Highlights from this episode:
Office Talk: My honest thoughts as I navigate growth (00:59)
Closing Thought: Chasing pleasure vs. having a Purpose (13:15)
In this week's office talk we are getting raw and unfiltered with my thoughts on the practice expansion. It's not always sunshine and rainbows. Visualizing the practice I want is awesome but when the bills start arriving, things get a lot more real and a different kind of pressure is applied. This nervous excitement is completely normal and in the next 5 years if I find myself doing this again with another office, I expect to feel the same. Growth is messy but, trust me, it's worth it!
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
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Quick Hitter: Are You Setting Goals the Wrong Way? - E185
Highlights from this episode:
Quick Hitter: Are Goals as Important as They Say? (00:35)
Closing Thought: What your respiration rate says about you (12:52)
In this week's Quick Hitter, we are talking about what makes a practice successful. Is it goals... or is it maybe something else? My hot take is that it's NOT our goals. It's consistency and mastering the art of longevity, all of which come back to your big picture "Why". Whatever your "why" is for doing what you're doing is what is going to actually keep you motivated and moving forward through all the struggles that are going to come your way.
These somewhat arbitrary goals we set for ourselves probably have very little to do with what we actually want out of life and more to do with something we heard at a conference or a podcast that sounded like something we SHOULD be doing.
Figure out your "why" for your life and work backward from there my friends!Leave a comment or shoot me an email about something you've been struggling with and then your "why" or reason for pushing through and continuing to show up.
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
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Office Talk: Putting My Money Where My Mouth Is - E184
Highlights from this episode:
Office Talk: Putting My Money Where My Mouth Is (00:37)
Closing Thought: Could you fly the plane? (12:48)
In this week's episode we are moving ahead on preparing for the new office with a trip to Eye Designs in Pennsylvania! It's incredible to see how the new optical and exam rooms are going to look in greater and greater detail. It's not cheap but it's worth every penny for the experience and feel it's going to give our patients! The next piece of the puzzle is changing the entire setup of our schedule to how we want to have it when we add our next doctor... because why wait? Let's do what we want now!
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
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Office Talk: Lessons Learned in Practice Expansion E183
Highlights from this episode:
Office Talk:Lessons Learned in Practice Expansion (00:32)
Closing Thought: Perspective on Your Problems (13:10)
In this week's office talk, we are recapping the past few weeks in our practice and a realization I've recently come to. As we prepare to move to a much bigger location and add another doctor, there are many changes taking place already in preparation. Something I have realized as I started making these changes, is that I probably did not have to wait until I was moving to a bigger building to set things up the way I wanted! Learn from me and don't wait until tomorrow what you can do today.
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
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Quick Hitter: 3 Step Process to Successfully Executing Your New Year Goals -E182
Highlights of this episode:
Quick Hitter: 3 Step Process to Successfully Executing Your New Year Goals (00:44)
Closing Thought: Fiber before Carbs! (13:14)
With a new year comes new goals and plans for your practice. This is useless however unless you know you to EXECUTE them! In this episode we are talking about the 3 steps you need to take to make sure this happens. Make this year your best yet and let's blow those goals out of the water!
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
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Quick Hitter: My Framework for Planning a Successful Year - E181
Highlights from this episode:
Quick Hitter: My framework for planning a successful year (00:32)
As we prepare to leave one year and head into the next, everyone is trying to create their plan of attack. What do you focus on? What do you work on? How do you prioritize all these things? In this episode, we are talking about how I am planning for the upcoming year. Big things are on the horizon. Stop putting off those big changes, do what you enjoy NOW!
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
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Office Talk: How I Am Growing My Ocular Surface Disease Clinic - E180
Highlights from this episode:
Office Talk: How I Am Growing My Ocular Surface Disease Clinic (00:28)
Closing Thought: Our ducks are not all in a row (09:46)
In this week's office talk we are talking about growing the ocular surface disease part of the practice. We have come leaps and bounds from where we were just a year ago when we had just gotten our IPL. It's been incredible how much the entire team has learned and is continuing to learn as we become masters of our craft!
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
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Ultimate O.D. Nugget - How to Gain Clarity & Turn Off the Noise
The best way to get clarity on a situation is to get quiet and turn off the noise. This can sometimes be hard to do so utilize your daily tasks that you are already doing. For example, highly automated tasks like exercising, taking a shower, etc. will keep your body busy but allow your mind to wander. This is when I have my biggest ideas and epiphanies!
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
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Quick Hitter: How to Have Your Best Year in 2024 - E179
Highlights from this episode:
Quick Hitter: How to have your best year in 2024 (00:41)
Closing Thought: Deposit more than you withdraw (10:50)
In this episode we are talking about how to make 2024 a killer year. 2023 is coming to a close which means we are looking ahead and planning for the year to come. This often includes making long lists of all the things we want to do and change. There's nothing wrong with making little changes but do not get it twisted, those aren't the things that are going to make the biggest difference in your year. It's not making a million little decisions, it's making one or two BIG decisions that will change the trajectory of your practice for the better! (00:41)
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
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Ultimate O.D. Nugget - The Importance of the End
How something ends can make or break the entire experience. If everything about the exam was great but then the patient is surprised to find that their insurance doesn't cover nearly what they thought when they go to check out, that patient is not going to feel as good about their overall experience, are they?
The tip here is to make the end AMAZING! Make sure every patient leaves with a good taste in their mouth and you will find that recency bias will take over and you will have a much happier patient population.
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
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Quick Hitter: Are You Dropping the Ball with Patient Education? - E178
Highlights from this episode:
Quick Hitter: Are you dropping the ball with patient education? (00:32)
Closing Thought: Overthinking is the biggest waste of human energy. (10:44)
As we wrap up 2023, we are going to be adjusting the format of the podcast. We are growing and getting bigger every year and as we do, there are things we are going to tweak to make it the best and most efficient optometric podcast for all our listeners. Buckle up for an amazing year to come!
In this week's episode we are talking about patient education. I have noticed it is not uncommon for patients to come in for a follow up and have no idea why they are there. And this comes even after I explained it to them in the chair and my staff reiterated it at check out. We NEED to be better at this! How can we expect patients to follow our prescriptions if they have no idea why they should?
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
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Ultimate O.D. Nugget - Talent Outweighs Idiosyncrasies
If you are amazing at what you do, you can have some peculiar behaviors and the majority of people won't even bat an eye. Have you ever noticed that the most successful people usually have some weird mannerisms or strange things that they do? In a less talented person, these idiosyncrasies would be the straw that breaks the camel's back. However, for a very talented individual, these things are hardly noticed because the rest of their work outshines everything else.
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
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The #1 Key to Longevity in Private Practice - E177Highlights from this episode: Run Down: The #1 Key to Longevity (00:31)Office Talk: What are you talking about? (17:51)Closing Thought: Stay Afraid, Stay Alive (23:50)In this week's episode we are building off of episode 176 and talking about longevity. Fast growth stifles longevity. When you grow fast, your root system is weak. You won't have the systems and infrastructure in place to weather the storms and maintain your success. Build and grow on a strong foundation and you will be in an infinitely better and less stressful place. (00:31)In office talk, we are talking about what YOU talk about to your patients. Patients are paying you for your expertise and will (more often than not) do what you prescribe. If you want to move something specific in your practice, talk about it in the exam room to every patient for a month and then see where you're at. You will be amazed! (17:51)Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
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Ultimate O.D. Nugget - Success is Not an Option, It's a Necessity
If you want to increase your chances of success... stop making it an option. When you switch your mindset and success is now a NECESSITY, the whole game is changed.
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
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Ego, Mastery, & Embarrassment - E176
Highlights from this episode:
Run Down: Ego, Mastery, & Embarrassment (00:39)
Office Talk: Master mind for managers, dry eye referral, & common ground (18:54)
Closing Thought: "I have to be great so I don't feel worthless" (25:58)
In this episode we are talking about ego vs. mastery and how embarrassment is the silent killer. You must figure out what drives you to succeed... is it ego or is it the desire to master something? In that same vein, what is your reaction when you fail (which you inevitably will do)? The most likely answer is embarrassment. Don't let this feeling stop you from pursing mastery! (00:39)
In this week's office talk we are talking about an amazing opportunity my managers had this past week in a mastermind and how that completely changed their perspective of our office and validated all their hard work. We also received an amazing referral for dry eye and made a great connection with another like-minded doctor. (18:54)
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
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Ultimate O.D. Nugget - Obsession as a Tool
Obsession is a very powerful way to ensure you are not average. If you are passionate about something, you will do what it takes to become great. Find out what you can become obsessed about and become great.
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
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Predicting the Future: 7 Things that Will Not Change - E175
Highlights from this episode:
Run Down: Predicting the future - 7 things that will not change (00:46)
Office Talk: Manager Meetings & New Systems (20:16)
Closing Thought: The difference between the road to success and the road to failure (25:25)
In this week's run down, we are talking about the future! Everyone wants to know what is going to be difference in 10 years. What is going to change? Historically, we are TERRIBLE at predicting future changes. But, what about things that are going to stay the same? I have a list of 7 things that I believe are NOT going to change in the next 10 years and will be building my practice around those.
In office talk, I have implemented one-on-one meetings with my managers and it has been a game-changer! We are staying on task and things are getting put into practice, tracked, and improved at an incredible rate compared to where we were. New systems are getting put in place and we are becoming more efficient every day.
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
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Ultimate O.D. Nugget - Have Unrealistic Dreams
We tend to set goals based on how we perceive ourselves to be. Don't let your perception of where you are currently at, keep you from setting big, hairy, audacious goals!
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
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5 Traits That Will Make You a Better Doctor - E174
Highlights from this episode:
Run Down: 5 Traits that will make you a better doctor (00:33)
Office Talk: Self-reflection & specific vision (24:45)
Closing Thought: Do not live the same year 75 times and call it a life (28:10)
In this week's run down we are talking about the 5 traits you need to have to up your game as an optometrist. We operate in an amazing world where as private practice owners, we have so much control over what our lives are like! The plan is yours to make but you will end up nowhere if you don't have some kind of vision for it.
In office talk we are ruminating on the massive amount of self-reflection that has taken place this past year. We have experienced the greatest amount of growth in this time and I believe it is absolutely attributed to dialing in my vision and taking the steps to make it happen!
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
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Ultimate O.D. Nugget - Find the Gap
Do you want to be successful?Look around you at all your competitors and take note of what they do NOT do. There are gaps my friends. Find them and make them your thing. Not only are you differentiating yourself but you are putting yourself in a position where you aren't even playing the same game as your old competition!
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
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Small Changes, Big Results - E173
Highlights from this episode:
Run Down: Small Changes, Big Results (00:49)
Office Talk: Taking a Vacation! (14:18)
Closing Thought: Lessons from the GOAT: Tom Brady (19:30)
In this week's Run Down we are talking about those 1% adjustments that make all the difference in your practice. If you want to be exceptional, you do not need to be 1000% better at one thing. You need to be 1% better at 1000 things. (00:49)
In Office Talk we are recapping a recent vacation that I took and the incredible effect it had. Being unplugged, focusing on time with the family, and having space and time to just think and meditate was just what was needed to come back rested and rejuvenated. (14:18)
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
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Ultimate O.D. Nugget - Enjoy the Journey
Why run the race if you don't enjoy the journey? If you aren't enjoying the journey, you will never be satisfied with the destination. The destination is never as world-shaking as you want to believe so enjoy the path you're on now.
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
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3 Things That Have Radically Changed My Practice in the Last 2 Months - E172
Highlights from this episode:Run Down: 3 Things that have radically changed my practice in the last 2 months (00:52)Office Talk: Study, Read, Lead, & Exercise (14:36)Closing Thought: Yesterday you said "Tomorrow" (20:00)In this week's episode we are talking about 3 pivotal changes I have made in my practice and have turned out to be game changers: adding a virtual assistant, using Skype, and using Loom. I go into each of these things in depth with how and what we are using them for. Efficiency has increased exponentially and we are just getting started!In Office Talk I am sharing a realization I've come to about the core things make me happy. Those are: study, read, lead, and exercise. These are all things that I have found bring me immense joy so I am trying to build my life around doing them.
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
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Private Practice is Not For the Faint of Heart - E171
Highlights from this episode:
Run Down: Private Practice is NOT for the Faint of Heart (00:36)
Office Talk: Virtual Assistant - Week 1 (12:28)
Closing Thought: If you want to go fast, go alone. If you want to go far, go together. (20:15)
Timecodes: 00:00 - Intro00:36 - Run Down: Private Practice is NOT for the Faint of Heart12:28 - Office Talk: Virtual Assistant - Week 120:15 - Closing Thought: If you want to go fast, go alone. If you want to go far, go together.In this episode we are talking about private practice and what it actually entails. It's not always sunshine and roses unfortunately. The juice is worth the squeeze but the squeeze may not be what some folks are willing to take.
In this week's office talk we are giving a progress report on our new virtual assistant! We made the hire and got her started, listen in to how things are going.
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
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Ultimate O.D. Nugget - Becoming a "YES" Office
How can you make every answer you give a positive one? No one likes being told "no" so let's find a way that makes us able to say "yes"!
For example, a patient asks for a Saturday appointment when you are not open on Saturdays. You could answer "absolutely! If you refer 15 people in the next month, we will open up the office for you on a Saturday". You never know what might be worth it to them and you're making it a positive reaction versus a negative one.
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
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Ultimate O.D. Nugget - Adding vs. Taking Away
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
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How to Enjoy the Journey, Not Just the Destination - E170
Highlights from this episode:
Run Down: How to enjoy the journey, not just the destination (00:54)
Office Talk: Progress on new building! (15:29)
Closing Thought: Empty canvas or Jade stone? (20:08)
In this episode we are talking about what it takes to actually enjoy success. Success is not necessarily a specific point or destination which is why it is sometimes hard to recognize. Success is a journey and it's important that you genuinely enjoy it.
In this week's office talk we are giving a happy update on the search for a bigger space. We have a LOI accepted and things are moving forward. After several losses earlier this year, this is an exciting step for the entire team!
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
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Ultimate O.D. Nugget - Eliciting Emotion
If you want to sell something, have someone be bought in, etc. you NEED to get them to experience some kind of emotion: Love, hate, excitement, fear... something.
If you are passionate about what you're talking about, that is going to come through and bring emotion out of the person you're talking to. You can't sell what you don't believe in and people can sense if you don't believe what you're saying.
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
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The Benefits of Charging What You're Worth - E169
Highlights from this episode:
Run Down: The Benefits of Charging What You're Worth (00:30)
Office Talk: Lessons from running lean (23:01)
Closing Thought: Have more or Want Less (27:08)
In this week’s Run Down we are talking about the somewhat debated practice of charging what you are worth. Some doctors really struggle with this for various reasons from not believing their patients will pay more to the ethics struggle. We talk through a lot of these issues in this episode and offer my personal perspective and how it has changed over my years of practicing from one end to the other.
In Office Talk this week, we are talking about my utter distain for a certain frame rep of mine as well as observations made when staff members are out. There are a lot of things that come to light, both weaknesses and strengths, when you are running lean and mean!
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
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Ultimate O.D. Nugget - Being Hard to Kill
You want to be successful? Be hard to kill.How do you become hard to kill? You need to make yourself lean and efficient. This will make it so when things get tough, you will outlast the competition because you aren't wasting your resources. This does NOT mean be short staffed and skimp on things. The key is to manage your numbers and stay aware of what is going on in your office. Do consistent check-ins on all aspects of your business so things don't creep up and get out of hand.
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
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How to Level Up Your Relationships by Managing & Delivering on Expectations - E168
Highlights from this episode:
Run Down: How to Level Up Your Relationships by Managing & Delivering on Expectations (00:49)
Office Talk: The life of a private practice owner (19:31)
Closing Thought: Our lives are defined by opportunities, even the ones we miss (24:20)
In this week's episode we are talking about expectations. Proper expectations are the building blocks of successful relationships. And that is ALL relationships: patients, staff, family, etc. What kind of expectations are you setting for people coming into your practice? What kind of expectations do you WANT to have? Then, are you delivering on them? The "delivering on expectations" is the glue that holds the whole thing together and is probably the most important part of the entire relationship. If you are setting patients up with great expectations, but you fail to deliver, you are leaving yourself in a much worse position than if you had not promised anything whatsoever.
In Office talk we are talking about the joys of private practice life. Staff schedules crapped the bed this past week. Even with being slightly overstaffed, we had the perfect storm of things that popped up last minute and had 75% of our staff out at once. The good news? We made it through thanks to the few left behind as well as all the systems and processes we have put into place for such a time as this!
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
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Ultimate O.D. Nugget - Are You Really Committed to Customer Service?
Everybody wants to say they are the BEST at customer service. But are they really? What does amazing customer service look like? What if a patient shows up 30 minutes late? What if they get their new glasses and decide they absolutely hate the frame and say they never picked it? How are you reacting to those situations. Are you "Costco" and taking customer service to the nth degree and taking care of everything or maybe something a less?
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
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Top 5 Things to Consider When Starting a Practice - E167
Highlights from this episode:
Run Down: Top 5 Things to Consider When Starting a Practice (00:50)
Office Talk: Upgrading the Optical! (24:44)
Closing Thought: Caring what people think (28:01)
In this week's episode, it's all about the 5 things that should be at the top of your list of things to figure out when you are starting a practice. Finding an accountant, broker, lawyer, etc. are all important things but as far as the nuts and bolts of your actual practice. Make sure you think these 5 things through before starting anything else. This is a short list as there are many other things that will need to be thought out, but this will be a good starting point.
In Office Talk, we are talking through how to make my optical a destination again. Pre-covid we had a memorable and impressive selection of brands and frames. During covid everything was tightened down and a lot of board space went to consignment frames. Things haven't bounced back to their former glory yet so that is the new mission while at Expo West this year!
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
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Ultimate O.D. Nugget - If You Aren't Doing, You've Learned Nothing
We are blessed to live in a time where we have an entire world of information at our fingertips. This means there is great opportunity out there... but if you aren't actually DOING the stuff you are listening to/reading/watching, you haven't learned a darn thing. Doing. Trying. Failing. Succeeding. These are the things that happen when you are LEARNING something. You could have all the answers in your head but if you don't DO something with them, what's the point?
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
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Taking Advantage of Opportunities When They Arise - E166
Highlights from this episode:
Run Down: Taking advantage of opportunities when they arise (00:48)
Office Talk: Adding staff & a Virtual Assistant (16:35)
Closing Thought: Dreaming vs. Doing & Failing (21:18)
In this week's episode we are talking about making the most of opportunities that come your way. As the saying goes "discipline weighs ounces, regret weighs tons". Being disciplined in the little things and making the most of the things that come your way NOW is going to pay off big in the future. Don't let your future self look back and be disappointed with all the things you let slip through your fingers. Be vigilant and dialed in while you can now so you have the freedom and lifestyle you want down the road.
In office talk this week we have good news! We have made a hire and are starting the process of adding a virtual assistant. We look forward to seeing how this can level up the efficiency of our office and free up our in-office staff to do more important things.
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
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Ultimate O.D. Nugget - Time = Value
As the saying goes, show me your calendar and I'll show you what you value. You will spend time on things that are important to you and that you enjoy. What are those things in your practice? What do you find yourself doing when you're not with a patient? Figure out where your time is going and then find a way to incorporate that into how you make a living.
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
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How to Increase Sales without Selling: Part 2 - E165
Highlights from this episode:
Run Down: How to increase sales without selling (00:54)
Office Talk: Culture and the straw that stirs the drink (20:45)
Closing Thought: Lessons from a donkey (23:39)
In this week's episode we are picking up from Episode 164 with part 2! Learn how to create a one-page battle plan to focus your practice and give you staff a simplified vision and mission for what they need to know and share with patients. Every patient should know exactly what you do. Your staff is the tip of the spear and with a defined mission and expectation, they will be able to talk with people (patients or otherwise) about what you do without even thinking about it. You want them to sell? Sell them on the vision and watch them go to work.
Episodes to Check Out
E164 - How to Increase Sales without Selling
E163 - Are You Creating the Ultimate Experience For Your Patients?
In office talk this week, we had a staff member out for a week. Whenever this happens it's always important to take stock of what things are like when they are gone. Are things worse? Are they better? You may be surprised at what the general feeling amongst the rest of the staff is like. It can be very telling with how well they fit (or don't fit) into your office culture.
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
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Ultimate O.D. Nugget - The Key to Unlocking Your Potential: Delegation
In this week’s nugget it’s all about delegating. You want grow? You can’t be doing the same things you’ve always been doing. Your focus is needed elsewhere and it’s time to pass the torch on some of the other tasks. However, this is much easier said than done. It can be hard to trust someone else with something you’ve spent so much time on yourself. Part of becoming a great leader though is learning how to train others up to do these things so you are freed up to become the CEO of your practice.
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How to Increase Sales Without Selling - E164
Highlights from this episode:
Run Down: How to Increase Sales Without Selling (00:37)
Office Talk: Personal experience with new PCP (16:26)
Closing Thought: It's going to be okay (22:31)
In this week's episode we are talking about laying the foundation for a staff that sells like crazy without even trying. It all starts with your "why" (try to limit it to 5 words or less), your pillars, and then your niche. Set the foundation, engrain it in your staff, and the next step we discuss in Episode 165 will be the cherry on top of a truly convicted and committed sales staff. (00:37)
In this week's Office Talk, I share about a recent doctors visit I had. The experience was an interesting one in the sense that part of it couldn't have gotten much worse, but another part was so insanely redemptive that it blew my socks off and they now have a patient for life! (16:26)
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
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Ultimate O.D. Nugget - The Power of Discipline
There is a saying that discipline is what you do when no one is looking. Are you taking care of the little things even when your patients or staff doesn't see? Are you putting in the time, effort, and energy to reach the goals you say you want to reach? Be disciplined my friends and it will pay off in spades.
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
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Are You Creating the Ultimate Experience for Your Patients? - E163
Highlights from this episode:
Run Down: Are you creating the ultimate experience for your patients? (00:49)
Office Talk: Optical and Staff Slip-up (18:28)
Closing Thought: Staffing - A vs. B vs. C Players (26:17)
In this week's episode we are talking about giving your patients the ultimate experience in your practice. Are you treating each patient like they are your only chance to get the word out about you? Why not? It makes complete sense when you think about it. There's really no great reason to not be giving each patient that sits in our chair the ultimate experience and turn them into a devoted fanatic of you and your practice. (00:49)
In this week's Office Talk, we had a slip up in optical that has just had me fuming. To put it simply, it was the antithesis of how we train our staff to present and take care of our patients. Let me know how you would have handled it. (18:28)
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
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Ultimate O.D. Nugget - Do You Love the Journey or the Destination?
The person who is in love with the destination will never be as happy as the person who just loves getting there. Which one are you? Does this sound like you in your practice? Are you excited about that big goal you are chasing out in the future but really don't enjoy what you do on a day to day basis? Don't get lost in the chase for the future. Enjoy what you do today and everything you get to learn along the way.
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
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Are You Efficient or Short Staffed? - E162
Highlights from this episode:
Run Down: Staffing: the fight between efficiency & being short-staffed (00:51)
Office Talk: Failing forward on finding a new location (27:24)
Closing Thought: "Dream Big Dreams" (29:39)
The one consistent problem private practice owner deal with is staffing issues. Not only how to properly manage the team but also how to answer "simpler" questions like "how many staff members do I need"? There is a constant battle between running a lean, mean efficient machine and life happening, people call in, and you are then running a frazzled, unhappy, understaffed practice and everyone suffers because of it. We talk about my philosophy on this and what I do in my own practice. (00:51)
In today's office talk, we are recapping a second loss in the search for a new location. This next step in growing the practice has been a hard one but we are learning at every turn and once we get over this hurdle we will be off to the races! Seeds are already being planted for expansion beyond this step and it's getting exciting! (27:24)
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
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Ultimate O.D. Nugget - Your Heros Are Not Gods
We all have people we look up to. We admire and respect them and sometimes we may feel they are somehow not human. Like they do not face the same challenges or distractions as we mortals do. That could not be farther from the truth however.
The people you think are so incredibly successful dealt with many of the same issues as you. They just got so insanely good at this one thing and didn't get distracted by things that were outside their wheelhouse. Focus and being relentless got them to where they are which means you no longer have an excuse! Get focused and take action!
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
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Can an Optometry Office Have a Brand? - E161
Highlights from this episode:
Run Down: Can an Optometry Office Have a Brand? (00:36)
Office Talk: Interviews (14:53)
Closing Thought: Overpaying for special things (17:25)
In this episode we are talking about brands. You hear that word and immediately names start filling your mind that you readily recognize as a "Brand". All the big names out there have one thing in common: they all tell a story. They make you feel a certain way and you will buy what they have to get more of that feeling! Does your office have a brand? Are you telling a story or differentiating yourself in any way? (00:36)
In Office Talk this week, we are recapping the latest interviews we've had. The pool is small and unfortunately the latest interviewees have left us either high and dry or with much to be expected. You should not be rationalizing why someone would "work" at their interview. Thankfully we are hiring from a place of want and not a place of need so we have plenty of time to hold out for the right person! (14:53)
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
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Ultimate O.D. Nugget - Whether Carrot or the Stick, Use What Motivates You
Everybody has something that is motivating them. Sometimes it's a prize, sometimes it's just to avoid something unfavorable. Whatever the reason, it can be used to push you to succeed. Find whatever you can that makes you move and USE IT!
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How Your Expectations Control Your Outcome - E160
Highlights in this episode:
Run Down: How your expectations control your outcome (00:47)
Office Talk: The spot that got away (16:46)
Closing Thought: 20 Hours to Mastery (24:14)
In this episode we are talking about the incredible difference it makes in business when you have intentionally set your expectations for a situation with the feeling that things are going to be difficult... but it's going to end well. When you expect the hard, you are either pleasantly surprised or you are right and you've already prepared for it. Either way you win and build confidence which then tricks your mind into continued ACTION instead of paralysis by analysis.
In office talk this week we are talking about the continuing saga of finding a new office location to grow. It looks like we are losing our plan B spot right now. Thankfully though, we are already in a much better place than we were when we lost the plan A spot. With this situation we had all our ducks in a row, great people on our team, etc. and things just didn't go our way with the property owner. Now we have some thicker skin built up and are ready to keep knocking and finding that great fit for a new location!
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
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Ultimate O.D. Nugget - Action Will Always Beat Inaction
Sometimes, the bigger the goal the more intimidating it is. When that is the case, the next step is ACTION. You will never get where you want to go unless you DO SOMETHING! ACTION always trumps INACTION.
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
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Do You Have the Perspective You Need to Be Successful in Optometry? - E159
Highlights from this episode:
Run Down: Do You Have the Perspective You Need to Be Successful in Optometry? (00:31)
Office Talk: What Do My Office Meetings Look Like (14:58)
Closing Thought: The Better You Are, the Less Appreciated the Skill Is (19:50)
In this episode we are talking about perspective. I share a personal story from my life recently which gave me a massive shift in perspective which is now affecting everything from my home life to optometry. Every so often it's good to get an vision altering perspective check to make sure you are keeping the things that matter, the things that matter. (00:31)
In Office Talk this week we are going over how I set up my meetings for my staff and what kind of meetings we hold in my practice. Meetings are CRUCIAL to a successful practice, business, you name it. They facilitate communication, education, and gets everyone on the same page, excited and pulling for the same goal. (14:58)
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
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Ultimate O.D. Nugget - You Control the Narrative
In this week's nugget, we are talking about something Steve Jobs used called a "reality distortion field" which allowed him to create his own narrative of situations in his mind. If you approach situations in with a positive perspective, you are more likely to have a positive outcome. If you approach things with a negative and aggressive attitude, you may be able to use that emotion as a catalyst for action but it will not inform your decisions in a good way long term.
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
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3 Needs for Practice Growth | E158
Highlights from this episode:
Run Down: 3 Needs for Practice Growth (00:34)
Office Talk: Manager Development (21:10)
Closing Thought: Success is getting what you want, happiness is wanting what you have (24:58)
In this episode we are talking about the 3 things you NEED to get in order to make way for growth in your practice. You get these things dialed in and you have laid the groundwork for massive movement in your office. The 3 keys are: having a good team, not relying overly much on a specific person, and creating systems that can scale.
In Office Talk this week we are going over things I am doing in my practice to help my managers grow. We are developing them into leaders and it's great to see how their perspectives are changing as they take on more responsibilities and training/leadership of the rest of the team.
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
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Ultimate O.D. Nugget - The Power of Making Detached Decisions
In this week's nugget, we are talking about the power of emotions and the place they have or DON'T have in your decision making process. Where does it benefit to have a black and white, analytical mind? Business is definitely on that list.
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
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Moving Your Practice in the Right Direction | E157
Highlights from this episode:
Run Down: Moving Your Practice in the Right Direction (00:52)
Office Talk: 6 Month Recap & 6 Month Goals (15:19)
Closing Thought: We choose how we react (25:08)
In this episode we are talking about how to start moving your practice in the right direction, gain momentum and accomplish your goals. It's not a silver bullet, it's 1000 golden BB's that gets you to where you want to be. What's one thing you are going to do in the next 30 days come hell or high water? (00:52)
In Office Talk this week we are going over what has happened "big picture" wise so far in 2023 and what is GOING to happen by the end of the year. There are some big goals I have set for myself and my practice and steps are being made and things are getting lined up. Follow me on this awesome journey! (15:19)
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Book Recommendations
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⭐️ Atomic Habits by James Clear
⭐️ Profit First by Mike Michalowicz
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Ultimate O.D. Nugget - Success Doesn't Mean Happiness
In this week's nugget, we are talking about success and what it really means. Happiness you will find is not at the top of the list... or anywhere close, really!
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
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5 Steps for Growth & Improvement in Your Practice | E156
Highlights from this episode:
Run Down: What do you want & are you willing to go through pain to get it? (00:42)
Office Talk: Dry Eye first, Optical next! (20:08)
Closing Thought: Take the Power Away From the Word "No" (25:51)
In this week's episode we are talking about 5 steps to promote growth and make improvements in your practice. The key is to start with truly identifying the problem. Then comes research, narrow the problem down further, set your plan, and measure KPI's. Listen to the end for the final piece of advice to make it all come together. (00:42)
In Office Talk, we are recapping my trip to Optometry's Meeting. Conferences always give a new burst of juice. Sitting in the dry eye classes, it was exciting to see how all my time spent studying this past year has paid off. There are also a few strategies I have used to get the most out of every class. (20:08)
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
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Ultimate O.D. Nugget - Why You Need a Different Business Perspective!
In this week's nugget, we are talking about how important it is that you have a mentor, business parter, or someone you trust that can give you a different perspective in your practice. If you always agree and think the same way about things, you won't have your blindspots covered and that could cost you!
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
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What Do You Want & Are You Willing to Go Through Pain To Get It? - E155
Highlights from this episode:
Run Down: What do you want & are you willing to go through pain to get it? (00:36)
Office Talk: Dry Eye first, Optical next! (15:08)
Closing Thought: Take the Power Away From the Word "No" (18:34)
In this week's episode we are talking about what is worth the pain to you. You may feel like you want something, but how bad? How much discomfort are you willing to go through for it? If it's not the amount that is probably necessary for it, that's ok! That may just mean that that's not your thing. Find something you are willing to sacrifice some comfort today for an amazing tomorrow and you'll be glad you did. (00:36)
In Office Talk, we are going through my practice's priorities: 1. dry eye 2. optical. We are making great headway and progress on making dry eye the center of what we do and now it's time to add in the optical. The changes that were made in the crazy time of Covid are just not holding up anymore and it's time to update and pivot our strategy with our optical. There are some areas we are doing great in and others where we could definitely improve. Let's make it happen! (15:08)
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
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Ultimate O.D. Nugget - Don't Waste Your Talent!
What is your talent worth? 🕰️ The answer is it's invaluable. You need to protect it and use it only for things that are going to benefit you.
Take the lesson of the tiger and the donkey. Don't worry about the donkeys of the world that will just try to take up your time with things that DON'T MATTER. Use the gifts you've been given to grow and level up!
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
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Entrepreneurs: Risk & Control | 2 Things Stopping You From Having the Practice You Want - E154
Highlights from this episode:
Run Down: Risk & Control (00:43)
Office Talk: Time for Change (16:16)
In this episode we are talking about the two roadblocks standing in our way to a successful practice: risk and control. There are 6 categories that optometrists fall into in how they practice and how they balance these two things will dictate how high they can climb. (00:43)
This week in office talk, there are big things brewing. We are working on getting into shifting categories for the type of practice we are and it's getting exciting. Part of that move to greatness is having accountability. If you don't have accountability for your vision, your chances of making it are severely limited. (16:16)
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
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Ultimate O.D. Nugget - The Lesson of the Turkey
In this week's nugget we are learning the lesson of the turkey. If we don't keep our heads up and stay aware, we are going to wake up one day and our heads will be chopped off! Pay attention to life's patterns and you will see the farmer sharpening his axe with time to escape.
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
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5 Traits of the Most Successful Practice Owners - E153
Highlights from this episode:
Run Down: 5 Traits of the Most Successful Practice Owners (00:54) Office Talk: What Happens When We Sell (17:11) Closing Thought: We are the thoughts we constantly think (22:11)
In this week's episode, we are talking about the 5 common traits shared by insanely successful practice owners. Everything in life has patterns, including success. We can maximize our chances of accomplishing our goals if we do the work to put ourselves in position for it. (00:54)
In office talk this week we are discussing what it means to have a sellable practice. Check out the book "Built to Sell" by John Warrillow (see below for link). This was a great read and is very applicable to what we do every day in our practices and what some of us have as a goal in the future. (17:11)
🌐 Built to Sell: Creating a Business That Can Thrive Without You: https://amzn.to/3NsurxS
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
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Ultimate O.D. Nugget - Talent vs. Genius
Start your week off right with a little Nugget from Dr. Lillie!
There is a very small but important distinction between talent and genius. And that is being able to see what other people cannot. 👁 You want to be successful? Start dialing in your vision. Notice the little patterns and nuances that no one else pays attention to and you'll start to edge ahead. Your 1% continuous improvement will compound until people look at your practice and wonder how the heck you got to where you are.
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
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Break the Stick - E152
Highlights from this episode:
Run Down: Break the Stick (00:39)
Office Talk: Student Shadow Experience (14:31)
In this week's episode we are taking our inspiration from the show Billions. It's a great watch and even though everything is obviously very dramatized, there are some little pearls in there that can be applied to what we do every day in our practices. In this case, it was a story about "breaking the stick". When you are caught between a rock and a hard place, and there seems like there's no good way out... that's when you break the stick! (00:39)
In Office Talk, I had the opportunity to have a third year optometry student shadow me for a morning at the office. Listen to my takeaways from that experience and what didn't exactly rub me the right way. Let me know your thoughts and experiences with students in your practice so I know if this is normal or not! (14:31)
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Ultimate O.D. Nugget - Procrastination is Wisdom
Start your week off right with a little Nugget from Dr. Lillie!
This week it's all about what we can learn from procrastination. We always tend to view procrastination as something evil and a barrier to success. This is not wrong, but there is something we can take away from situations in which we find ourselves waiting until the last minute. This is a sign that this thing may not be your gift. Sure there are things that we may not want to do that will make us grow and better ourselves but that's not what we are talking about here. Maybe it's tracking your numbers, researching better billing options, following up on accounts receivable, or any other number of tasks that pop up for a practice owner. We all have something we hate spending our time on and that's telling us something about that particular job: It might be time to delegate it.
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
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From Focus to Implementation: 5 Steps to Level Up Your Practice - E151
Highlights From This Episode:
Run Down: From Focus to Implementation: How to Level Up Your Main Area of Focus (00:44)
Office Talk: The Sky is Falling! (21:23)
In today's episode we are expanding on episode 149 today now that we have our focus in the works. Visions and dreams are great and all but they are nothing without actual implementation. This is one of the hardest processes you'll have to overcome but with these 5 steps, you will have your way mapped out. (00:44)
Today's office talk is all about those fun little "problems" we get to deal with as practice owners. Remember episode 146 when we talked about problems being a good thing? That was put to the test this week. Listen in to some fresh examples of what we had to deal with at the office this week and how we didn't let it throw us off our game. (21:23)
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Ultimate O.D. Nugget - How to Get in the Top 10%
Start your week off right with a little Nugget from Dr. Lillie!
This week it's about how to push yourself from 90% up to the 100%. This last little bit is the hardest and loneliest part of the whole journey. To be in that top tier, you are basically climbing Everest. Something to keep in mind is when you get to that point, you may not be able to get break through that barrier on your skill alone. Most often, the most successful leaders out there (think Steve Jobs, etc.) has others that under their leadership take them the rest of the way.
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
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Are You Leading Your Practice?: the Thermometer vs. the Thermostat - E150
Highlights from this episode:
Run Down: Are You Leading Your Practice?: the Thermometer vs. the Thermostat (00:40)
Office Talk: Revamping my Optical (21:24)
In this week's episode, we are talking about setting the tone in your office. Are you a thermostat or a thermometer. A good leader absolutely needs to be the former. When you set the expectations and culture in your practice, you are giving your staff someone to follow and to model their behavior after. Listen to an embarrassing experience I had with this early on in my career and the lessons learned from it. (00:40)
In Office Talk, we are revamping our optical. It's time to level up. Not only are we changing out frame lines and styles but a lot of it is getting delegated to the optical manager. This is the next step in the management growth we have been working on. Like you've heard before, systems are scaleable. We are lessening my involvement so that it will be easier to expand and grow in the future. (21:24)
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
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Ultimate O.D. Nugget - It's Worth the Money To Get Rid of Stress
Start your week off right with a little Nugget from Dr. Lillie!
This week it's about how to handle things that cause you stress. In a book I read recently they said if you have money to solve a problem, you don't really have a problem. We need to stop taking long cuts and doing things that are unnecessarily stressful to us when we should be focusing on "who" instead of "how". Who can I find to help with this? Your time is valuable. Protect it.
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
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Focus: How You Can Elicit Change in Your Practice - E149
Highlights from this episode:
Run Down: How You Can Elicit Change in Your Practice (00:40)
Office Talk: How Focus has changed my practice (21:28)
In this week's episode we are talking about the key to making a change in your practice: FOCUS. In optometry we are blessed with the ability to specialize in so many things. Our scope of care is enormous! This can also be a curse though. If you do not dial yourself in and try to do everything, you aren't going to be exceptional at any of it. To really set yourself apart, make effective changes, and be a strong, solid leader for your staff, you need to FOCUS. (00:40)
In Office Talk this week I give an example of how focusing myself down helped in my own practice. I am a daily practitioner of this now that I've seen life on the other side of it. A lack of focus leads to a lack of trust not only from your staff, but also your patients. Do not give them reason to doubt you. Stand firm and get dialed in. (21:28)
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
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Ultimate O.D. Nugget - Who You Are Now Is Not Who You Were Then
Start your week off right with a little Nugget from Dr. Lillie!
This week it's about the labels we give ourselves. People change. 10 years ago you may have been a student, an athlete, etc. Are those labels still accurate? Every so often we need to reassess them. Sometimes they change, sometimes they expire. Do a self assessment and see where you are at compared to a few years back.
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
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How To Make Your Optometric Practice Stand Out - E148
Highlights from this episode:
Run Down: Discover Your Super Power: 3 Steps to Stand Out! (00:40)
Office Talk: Manager progression & measuring what matters (21:28)
In this week's episode we are talking about the importance of not being a commodity. The key to differentiating yourself from other practices is found in specializing. When you pick a specialty and become an expert, you are no longer competing for the same patients as the practice down the road. You have a specific avatar that you cater to and do your best work with. Listen in to get the 3 steps on how to create this in your practice. (00:40)
In Office Talk this week we are starting to see the fruits of our manager training. They are beginning to take things over and it feels amazing! We are also implementing a scorecard to help encourage and motivate our staff members. You've heard it before and I'll say it again: measure what matters. If you (or your staff) don't know where you are sitting on important KPIs, there's no way you're going to improve. (21:28)
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
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Ultimate O.D. Nugget - The Wisdom You Didn't Know You Had
Start your week off right with a little Nugget from Dr. Lillie!
This week it's all about sharing your knowledge and wisdom with others. Imposter syndrome is a real thing and everyone gets it at some point. The thing you need to remember is that if you are even one step farther down the path than someone else, you have wisdom to share and people that will want to hear it. It doesn't matter if you aren't where you want to be yet (none of us are), you are farther than you were when you started. There's someone that is back where you were that would love to hear your perspective and what you've learned. Your homework: find a colleague or a student that you can mentor in something and you'll be amazed what it does for you both!
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
This is Going to Hurt, But You're Going to Be Free - E147
Highlights from this episode:
Run Down: This is Going to Hurt, But You're Going to Be Free (00:46)
Office Talk: The Sales Funnel (21:05)
In today's episode we are talking about those "issues" in practice that end up just consuming you (RX checks used to be like this for me personally). You obsess over this thing trying to make the patient see reason or make them happy when there is really a much simpler way of giving you both the outcome and peace you want: let them win or let them go. (00:46)
In today's office talk, we are talking about how to refer to yourself more for your specialty. It's a numbers game. You increase the number of people you are screening or talking to and you are inevitably going to find more people that fit the bill and sign up. I used to be a canvaser for a roofing company in college so I had the opportunity to hear "no" at an incredible rate and build my tolerance. No means next. (21:05)
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Ultimate O.D. Nugget - Have I Arrived?
Start your week off on the right foot with a little Nugget from Dr. Lillie!
This week it's all about how to handle the question of "have I arrived?" We are all striving to reach that "next level" but what happens when we get there? Do you feel any different? Most likely, you won't. The biggest change is that you are now a small fish again in a new and bigger pond. Don't let that discourage you however! That just means there's more room to grow.
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Problems Are a Good Thing - E146
Highlights from this episode:
Run Down: Problems Are a Good Thing (00:58)
Office Talk: Top Line vs. Reduced COGS (14:20)
In today's episode we are talking about the one constant in business: problems. Contrary to the feeling you get when you hear the word, problems are GOOD! They are the cost of doing business. The key to overcoming the dread you feel when problems arise is mastering and managing your perspective. When you stop seeing problems as an injustice, and start seeing them as opportunities, your whole world is going to change. (00:58)
In today's office talk, we are talking about a scenario that was put out about the easiest way to increase your net: is it easier to increase your top line revenue or is it easier to cut your COGS (cost of goods sold)? Per the saying "you can't save your way to wealth", my opinion is that it is much easier to raise your revenue than to nickel and dime your COGS trying to get them down. (14:20)
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Ultimate O.D. Nugget - 3 Questions to Ask Your Staff to Increase Productivity
In this week's nugget it's all about getting the information you need to help your staff be more productive. For your practice to run smoothly and efficiently with a good culture, your staff needs to have all the resources required to do that. Those things might not be what you think either! Maybe it's a special incentive, more training, or a different system. You won't know until you ask and these 3 questions will get you heading in the right direction and connecting with everyone in your practice, making them feel heard and valued.
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
After 12 Years in Practice, These Are 3 Mistakes I Do Not Want You to Make - E145
Highlights from this episode:
Run Down: After 12 Years in Practice, These Are 3 Mistakes I Do Not Want You to Make (00:38)
Office Talk: Trip to Florida! (19:07)
In today's episode we are taking a trip down memory lane for me and going over three big mistakes I made. Had these things been handled differently, I would probably be in a much different place today. Hindsight is 20/20 so if we can save one person the pain, we'll do it! (00:38)
In today's office talk, we are talking about my family's recent spring break trip to Florida and how that has now pushed me to set new goals for my practice that will allow me to be able to take more trips like that. Not to mention, getting out of the practice for a week or so can be amazingly therapeutic and a great way to gain new perspective on things. (19:07)
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Ultimate O.D. Nugget - What is Your Mission?
In this episode we talk about your mission. First, you figure out your "why" and then you figure out your mission. This is not a lengthy mission statement, but instead, what do you wish to accomplish in 5 words or less. Keep it simple, say it often, and spread it to your staff!
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
What's Wrong with Obsession? - E144
Highlights from this episode:
Run Down: What's Wrong with Obsession? (00:37)
Office Talk: People, Numbers, Culture (16:24)
In today's episode we are talking about "obsession". Is it good, bad, both? A little obsession, in my opinion, is necessary for success. There are times and things that you need to be extremely dialed in and focused if you are going to make something great happen. Obviously, there are times and seasons for it but in general, it's a power to be used for good in your practice. (00:37)
In today's office talk, we are talking about three things I've been focusing on this year: Numbers (KPI's, margins, etc.), People, and Culture. Each of these are pretty massive in and of themselves but dialing each one in and focusing on just a few specifics is how I am improving day after day in my practice. 1% better is all we need to continually be in each category and we are going to move mountains! (16:24)
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Ultimate O.D. Nugget - Can You Tell a Story?In this week's nugget it's all about the catalyst that simplification can be in your practice. Want to grow your business, expand your reach, all while providing better care for your patients? SIMPLIFY. Take everything you talk about with your patients and simplify it. Come up with short and simple analogies to explain procedures, ocular anatomy, lenses, treatments, you name it. Often the difference between patient compliance and non-compliance is just the fact that they understand what you are telling them. Not sure if your analogies are effective? Find someone you trust outside of the eye care field and run it by them. Ask them to explain the example back to you and see if they understand it. Oftentimes we get so caught up in the medical terminology that we forget "normal" people have no idea what we are really talking about!Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Are You Lucky or Are You Good? - E143Highlights from this episode:Run Down: Are You Lucky or Are You Good? (00:41)Office Talk: Office Culture & Helping vs. Selling (17:54)In today's episode we are talking about luck versus skill. Are you where you're at because of dumb luck, right place, right time? OR, are YOU the secret sauce to why you are successful (or not)? We all like to think we have a measure of control on our outcomes. In this segment we do a deep dive on that and give one person's perspective on it. (00:41)In today's office talk, we are talking about building an office culture that has the mentality that their job is to HELP our patients instead of SELL. To not offer them the options that will give them the best outcomes is to do them a disservice. Our patients come to us for our expertise. Let them make the call for themselves on what they choose to go with but you are not being a good doctor if you don't at least let them know what they could have. (17:54)Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Ultimate O.D. Nugget - The Change You Can't See
In this week's nugget it's all about ice cubes and how they melt. As the temperature creeps up, nothing seems to be happening but once you hit 33*F you can see it start melting! Keep grinding and moving forward even when you don't think you can see the movement and you will be pleasantly surprised when you look back and see how far you've come!
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
What Kind of First Impression Does Your Practice Give? - E142
Highlights from this episode:
Run Down: What Kind of First Impression Does Your Practice Give? (00:45)
Office Talk: Numbers, People, & Culture (14:35)
In today's episode we are talking about the one thing that can make someone either a life-long patient or never come back. It all comes down to their first impression. If it's a good one, they will be more likely to overlook less than stellar things down the road. If it's a bad one, you may never get another chance to treat them right. (00:45)
In today's office talk, we are talking about three things I've been focusing on this year: Numbers (KPI's, margins, etc.), People, and Culture. Each of these are pretty massive in and of themselves but dialing each one in and focusing on just a few specifics is how I am improving day after day in my practice. 1% better is all we need to continually be in each category and we are going to move mountains! (14:35)
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Ultimate O.D. Nugget - Your Relationship with Money & Why it Matters
In this week's nugget it's all about money. How do you relate to it (scarcity vs. abundance) and how does that affect the way you run your business? Is it holding you back or propelling you forward? These are all important questions that you need to be able to answer for yourself to become the master of your finances.
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
5 Focus Areas to Grow Your Practice - E141
Highlights from this episode:
Run Down: 5 Focus Areas to Grow Your Practice (00:40)
Office Talk: Working ON my practice (18:16)
In today's episode we are talking about the 5 areas that make your practice profitable and how to grow them. Once you distill all the numbers down, they point to these areas of your practice. Control and maximize them, and you will reap the rewards in a booming, efficient practice. Enjoy! (00:40)
In today's office talk, we are talking about how I've adjusted my schedule to allow for time to work ON my practice. It took some trial and error but I have found a good rhythm that allows me to put productive time in on planning for the future of the office. (18:16)
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Ultimate O.D. Nugget - The Most Important Brand: YOU
In this week's nugget it's all about what it means to "brand" yourself. There's a difference between selling and branding. Branding is when you are the person that comes to mind when someone needs what you do! Is your name (brand) synonymous with dry eyes? Myopia management? Scleral lenses? Pediatrics? Decide what you want your brand to be and start building it!
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
The Entrepreneurial Mindset... 1 or 2? - E140
Highlights from this episode:
Run Down: The Entrepreneurial Mindset... 1 or 2? (00:50)
Office Talk: Amniotic Membranes & Eyes on Dry Eye (18:26)
In today's episode we are talking about the mindset you need as an entrepreneur to set effective goals for yourself. There are two main theories that are thrown about regarding this and by the end of this episode, hopefully you will know which camp you fall in. Enjoy! (00:50)
In today's office talk, we are talking about amniotic membranes and Eyes on Dry Eye. There is so much out there in the way of resources for dry eye. Make sure you are aware of what's out there whether you do it in your practice or not. (18:26)
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Ultimate O.D. Nugget - The Best $1000 Investment You Can Make
In this week's nugget we're talking about the best investment you can make to get the best returns. What would give you the best ROI on a $1000 investment? It may not be what you think but it will make a world of difference!
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
4 Step Method to 10x Your Practice - E140
Highlights from this episode:
Run Down: 4 Step Method to 10x Your Practice (00:47)
Office Talk: Perfect Storm & Dry Eye (20:10)
In today's episode we are talking about the four things you need to do to 10x your practice. It's always the seemingly small things that can make the biggest difference because it effects everything you do. Get something to take notes with and start implementing these today! (00:47)
In today's office talk, we are talking about an amazing situation I had with a dry eye patient recently. It was the perfect storm my friends and just serves to prove that this is something people need and want. (20:10)
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Ultimate O.D. Nugget - The Leadership Mentality
In this week's nugget it's all about how to have and cultivate a leadership mentality in not only yourself as a practice owner, but in your staff members as they are entrusted with more responsibility. We've talked in the past about how delegation is imperative to a successful, growing practice and all that will be impossible if you don't get this mentality right.
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
12 Years in Practice and Three Q1 Principles to Live By - E138
Highlights from this episode:
Run Down: 12 Years in Practice and Three Q1 Principles to Live By (00:40)
Office Talk: Other Offices, Competition, & Dry Eye (13:41)
In today's episode we are talking about something I call the "tinker problem". Q1 is crazy and then things level off and what do we then have the urge to do? Tinker. We mess with things, we adjust, and sometimes the changes we make in that season are not efficient or effective for our practice in the long run. Over the past 12 years I have come up with 3 principles to mitigate this phenomenon. Listen up and enjoy! (00:40)
In today's office talk, we are talking about how different I interact with other practices now compared to when I first started out. I am much more confident now and I actually enjoy it! We have big things happening in the dry eye department as well that you'll want to hear about! (13:41)
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Ultimate O.D. Nugget - To Fear or To Love
In this week's nugget it's all about how you approach your patients and how you think they perceive you. Are you afraid of them not liking you? If that's your focus, perhaps a shift in mindset is in order.
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Create an Environment To Be the Best - E137
Highlights from this episode:
Run Down: The Diet You NEED (00:37)
Office Talk: Dry Eye, Hiring, & Circle of Competence (21:46)
In today's episode we are talking about what you consume. We aren't talking food here but what you feed your mind. We are going to talk about several different resources that you may or may not be aware of that will significantly change the trajectory of your life. Enjoy! (00:37)
In today's office talk, we are talking about the continuing situation that is hiring, the new developments of our dry eye practice and defining my "circle of competence". (21:46)
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Ultimate O.D. Nugget - The 4 Numbers You Need to Know For Your Business
In this week's nugget it's all about how to allocate your cash to run a successful business . There are 4 numbers you need to know and we've got them for you!
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
How Do You Define Success? : The Single Most Important Question You Can Ask Yourself - E136
Highlights from this episode:
Run Down: How Do You Define Success? : The Single Most Important Question You Can Ask Yourself (00:52)
Office Talk: Hiring Saga & Dry Eye (24:13)
In today's episode we are talking about the most important question you need to ask yourself and that is: how do you define success. Not only does this affect where you end up, but also how you get there. Enjoy! (00:52)
In today's office talk, we are talking about the continuing situation that is hiring (or trying to hire) and the new developments of our dry eye practice. (24:13)
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Ultimate O.D. Nugget - The One Key to Being a Great Leader
In this week's nugget it's all about leadership and how leaders show up for their team. You can't leave from behind, you need to be in front and involved!
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
The Day to Day Grind: How do you Stay Entertained? - E135
Highlights from this episode:
Run Down: The Day to Day Grind: How do you Stay Entertained? (00:43)
Office Talk: 2023 Mission (16:57)
In today's episode we are talking about the 3 critical questions you need to be able to answer about yourself, your practice, etc. We started last episode with "where do you spend your time" and we are on to the second question today with "how do you stay entertained?". Knowing how to answer these will help guide you and your priorities throughout your life, your career, your relationships, and so much more. Enjoy! (00:43)
In today's office talk, we are talking about our marketing meeting we're having and the vision for new growth! (16:57)
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Ultimate O.D. Nugget - This is Better Than GoalsIn this week's nugget it's all about how to get where you want to go. Are you goal focused or process focused? Is one better than the other? Let's talk about it!Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Three Questions You Need to Be Able to Answer: Question 1 - E134
Highlights from this episode:
Run Down: Three Questions You Need to be Able to Answer: Question 1 (00:36)
Office Talk: 2023 Mission (17:59)
In today's episode we are talking about the 3 critical questions you need to be able to answer about yourself, your practice, etc. We start this episode with the first question and it is your homework to figure out the answer for yourself. Knowing how to answer these will help guide you and your priorities throughout your life, your career, your relationships, and so much more. Enjoy! (00:36)
In today's office talk, we are talking about the mission I am on for this year. It's not just me, but my entire practice is on board and ready to take 2023 by storm with our dry eye focus! It's exhilarating how much we are enjoying the process and where it has already taken us. Join us on the journey! (17:59)
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Ultimate O.D. Nugget - How to Measure What Matters
In this week's nugget it's all about how to know if you're on the right track. Are you measuring what matters? You cannot manage what you do not measure. If you don't know where you are at, how do you know what to change or improve? Listen in to some quick tips on what you should be looking at to give you a good idea of where you are at with your practice.
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Important Lessons Learned from a Concierge Physical Therapist - E133
Highlights from this episode:
Run Down: Lessons Learned from a Concierge Physical Therapist (00:45)
In today's episode we are going over an interesting experience I had utilizing the services of a concierge physical therapist for an issue I was having. We break down the entire visit and go over what he did a great job of and what could have been improved. Then, of course, we relate it back to what we do every day in our practices. There's a lot of valuable takeaways so buckle up! (00:45)
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Ultimate O.D. Nugget - Is Your Staff Buying in to Your Vision?
In this week's nugget it's all about bringing your staff in on your vision and getting everyone to row the same direction towards it. If you are constantly having to battle your staff to make changes to your practice, you are fighting an uphill battle and the chances of those changes sticking are slim to none. This nugget explains how to give your staff some ownership of the big goal/vision for your practice so the corporate accomplishments made feel like personal wins for them as well!
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Are You Measuring What Matters? - E132
Highlights from this episode:
Run Down: Are You Measuring What Matters? (00:41)
Office Talk: Dry Eye Clinic - build it and they will come (20:03)
In today's episode we are talking measurables for your practice. How do you know if you are doing well? How do you know if you are operating efficiently? These are important questions you need to ask yourself and find the answers to. What you do not measure cannot improve. However you think you're doing, you need to take an honest look at these numbers and find your starting point. Then, it's only up from there, my friends! (00:41)
In our Office Talk today, we are talking about the dry eye clinic addition and referrals. We are having a great time building this and seeing a response from patients every day! (20:03)
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Ultimate O.D. Nugget - What is the Most Important Thing You Do?
In this week's nugget it's all about figuring out what the most important activity is in your practice and then making everything else support it. This will help you become more efficient as well as create a "specialist" feel when you are more focused in your pursuit.
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Are You Data Driven? See How I Used Data to Plan My 2023 - E131
Highlights from this episode:
Run Down: Are You Data Driven? See How I Used Data to Plan my 2023 (01:05)
Office Talk: IPL Addition & Cutting the Fat (19:21)
In today's episode we are talking numbers and how we use data in my practice to set goals and expectations for the new year. You can't manage what you don't measure which is why it's critical to have a way to get reports on your production, finances, expenditures, etc. In this segment I took a deep dive into all my KPI's that I monitor and analyze them to see where I was strong and where I was weak. Join me as we take all that information and use it to plan our trajectory for the coming year! (01:05)
In our Office Talk today, we are talking about the new IPL and how our advanced dry eye treatments are going. We also discuss new changes being made to make the practice more efficient on all fronts by "cutting the fat" in ways you may not expect. (19:21)
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Ultimate O.D. Nugget - The Key To Getting Honest Patient Feedback
In this week's nugget it's all about patient feedback. Honest feedback in fact! Anything else will be useless to you. So, how do you get this kind of important information? Listen in and we'll spill all the secrets!
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
3 Step Strategy to Turn Your Resolutions into Reality - E130
Highlights from this episode:
Run Down: 3 Step Strategy to Turn your Resolutions into Reality (00:35)
Office Talk: Doing more with less, creating an office focus (19:18)
In today's episode we are talking about the things that are on everyone's mind at the beginning of the year: resolutions. This is all well and good in theory but if they stay that way (just theory), they are a waste of time. We don't want this to be you! Today we talk about a simple 3-step strategy to take those goals and turn them into reality one step at a time. In 12 months, you will be so thankful you did! (00:35)
In our Office Talk today, we are talking about how the huge turnover we had mid-year in 2022 has led to great things in our practice! We are now doing more with less and are on a much better, more efficient trajectory as we build our new dry eye clinic and look ahead to expansion. (19:18)
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Ultimate O.D. Nugget - Are You Doing This One Thing to Improve Your Business?
In this week's nugget it's all about the benefits of starting a blog. Yes, you read that correctly, a blog. This is more than just an avenue for patients to learn something from you, although that is still a great reason. We will cover all the benefits of getting that blog started for your practice in 2023 and you won't want to continue without one!
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
4 Tips to Keep Staff Excited with This End-of-Year Task -E129
Highlights from this episode:
Run Down: 4 Tips to Keep Staff Excited with This End-of-Year Task (00:38)
Office Talk: Spreading the dry eye vision to my staff (17:36)
In today's episode we are talking about that thing that always sneaks up on you at the end of the year: staff evaluations. This can either be a soul-sucking drain on everyone involved OR it can be an exciting and productive conversation that moves everyone forward to the next year with renewed vigor and purpose. The choice is simple, yet getting that kind of positive response seems like an elusive goal. We have simplified the process down to 4 tips that will completely change the game when it comes to evaluations and leave everyone with a much better taste in their mouths afterwards! (00:38)
In our Office Talk today, we are talking about the process our practice has gone through in introducing the new Dry Eye clinic goals to the staff. Staff buy-in is critical to your success in whatever change you decide to make so it is important that you plan ahead for possible hangups and make sure it is presented the right way. (17:36)
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Ultimate O.D. Nugget - Control This One Thing, Control Your Life
In this week's nugget it's all about managing your time well. There are three categories that you need to allocate every task into: Trash, Trim, and Treasure. This will help you eliminate or at least reduce the things that don't actually matter and increase the amount of time spent on the important things!
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Top Tips to Enjoy What You Do Every Day - E128
Highlights from this episode:
Run Down: Top Tips to Enjoy What You Do Everyday (00:44)
Office Talk: Dry Eye Conversations (19:06)
In today's episode we are talking about finding enjoyment in what you do. If you don't enjoy what you do, you are on the fast track to burn out. Part of finding enjoyment, I believe, is having a sense of purpose in what you do. Having a niche or specialty has given me that. However, I have also found that if you don't set things up right, your "purpose", "specialty", or whatever you want to call it, can actually become the bane of your existence instead of a source of happiness. Listen to this episode for the tips and tricks I have found to help with this very issue! (00:44)
In our Office Talk today, we are talking about the great conversations I've been having with my patients about dry eye. I'm continually blown away by how excited they are to talk about it and how little it is addressed by any other practitioner. (19:06)
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Ultimate O.D. Nugget - Take the First Step!
In this week's nugget it's all about taking that first step to make things happen. You are the driving force in your practice. Nothing needs to be done all at once, but you DO need to do one small thing to start. How do we eat an elephant? One bite at a time.
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
How to Create Your Ideal Patient Avatar - E127
Highlights from this episode:
Run Down: How to Create Your Ideal Practice Avatar (00:37)
Office Talk: Dry Eye Practice (17:48)
In today's episode we are talking about finding your ideal patient avatar. The past few episodes have all lead up to this and dialing this in will either confirm all the work you've done so far, or it will send you right back to the drawing board to adjust your plan because it wasn't actually aligned with where you want to go with your practice. Once you figure out everything about the person you WANT in your chair, the rest becomes so much easier! (00:37)
In our Office Talk today, we are talking about our practice's dive into dry eye. It's amazing to think of how much has changed and been added in just the last two months. We are excited to share the journey with you so stay tuned! (17:48)
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Ultimate O.D. Nugget - Put in the Work and Make it Happen
In this week's nugget it's all about how planning and trying to perfect the theory of a change is all well and good but when it comes down to it, it can be paralyzing and many otherwise good changes you would make become DOA (dead on arrival). You will "think" yourself out of so many good things if you don't take action. If you need put in the work and then TAKE ACTION to make it happen!
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Are You Making This Critical Mistake with Your Practice Focus? - E126
Highlights from this episode:
Run Down: Are You Making This Critical Mistake with Your Practice Focus? (00:38)
Office Talk: Defining my practice and delegating (23:52)
In today's episode we are talking about a big mistake that is often made by practices and that is trying to be everything to everybody. We tried this in my practice and not only do you get burned out, but you end up doing a lot of things good but not great. We need to differentiate ourselves not give more reasons for us to look like everyone else. Give this episode a listen to hear how to avoid this mistake and give yourself more purpose and satisfaction by going in the opposite direction. Enjoy! (00:38)
In our Office Talk today, we are talking about our practice's definition going off of the run down. I will describe how I am tightening things down in my practice and making our focus more and more clear. (23:52)
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Ultimate O.D. Nugget - Not Reinventing the Wheel vs. Being Original?
In this week's nugget it's all about how to differentiate yourself without completely scrapping potentially good and useful things.
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Have You Done These 3 Things to Prepare for 2023? - E125
Highlights from this episode:
Run Down: Have You Done These 3 Things to Prepare for 2023? (00:43)
Office Talk: Office expansion (15:36)
In today's episode we are talking about 3 important things you need to do to prepare for a killer 2023. We are closing in on the end of 2022 and now is the time to do your legwork for setting up a good strategy and plan for the year to come. Let this episode guide you on how to build this strategy and create your goals for the next year. Enjoy! (00:43)
In our Office Talk today, we are talking about our practice's impending expansion. The need is there and we are looking at making some moves. There are a couple options that have presented themselves recently and now it's time to buckle down and take a good look at them to see what makes the most sense for our growth goals. (15:36)
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Ultimate O.D. Nugget - Make Big Things Happen in Small Steps
In this week's nugget it's all about how to make big things happen in a sustainable, bite-size way. Big things don't usually happen all at once. It's a step by step process. The key is to keep making those small steps. Enjoy!
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
6 Ways To Make Sure You Are NOT a Commodity [Thanksgiving Episode] - E124
Highlights from this episode:
Run Down: 6 Ways to Make Sure You Are NOT a Commodity (00:46)
Office Talk: Dry Eye, Medical, & Hiring (17:53)
In today's episode we are talking about what it takes to make sure your practice is not a commodity. There are 6 keys that I have found to make sure this is not you. You have more to give your patients than the other guy. Show it! Enjoy! (00:46)
In our Office Talk today, we are talking about developing a dry eye center, taking on more of what I enjoy (medical) and the continuing saga of hiring. Quick tip on hiring: do NOT do interviews via Zoom. You will not get the full picture of the prospective staff member and there are critical things you will miss by not having them come in to speak with you. (17:53)
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Ultimate O.D. Nugget - Keep it Simple and Excel!
In this week's nugget it's all about the amazing way keeping things simple can maximize your efficiency and how focusing all your energy in one direction will help you go 10x farther than you could have otherwise. Enjoy!
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Top Things To Consider When Making Staffing Decisions - E123
Highlights from this episode:
Run Down: Top Things You Need to Consider When Making Staffing Decisions (00:46)
Office Talk: Not being a commodity & doing what I enjoy! (17:53)
In today's episode we are talking about what things you need to consider when setting up your staff (getting the right people on the bus and then in the right seats). Your staff will either be your practice's anchor or a sail. Don't let poor staff choices hold you back from focusing on the big things in your office. Doing this right will set you up for success and you'll have the ability to grow faster than you ever thought! Enjoy! (00:46)
In our Office Talk today, we are talking about our journey on making sure our practice is not a commodity. There are things I have found over the past 2 years that have helped me grow immensely as a practitioner and save me from the burn out that was heading my way. (17:53)
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Ultimate O.D. Nugget - #1 Way to Not Become a Commodity
In this week's nugget it's all about eye care becoming a commodity and the #1 way to keep that from happening to you and your practice (yes, there's a way to stop this from happening). Enjoy!
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Are You Filling This Critical Position with the Right Person? - E122
Run Down: Are You Filling This Critical Position with the Right Person? (00:41)
Office Talk: Being Greedy & Striking While the Iron is Hot (19:54)
In today's episode we are talking about quite possibly the most important position in your practice aside from the doctor... that is the front desk person that answers the phones. Is that hard to believe? It's true, my friends. This person is the tip of the spear as I like to say. This is not a position you want to put just anybody. This is the one that can make a patient one for life or never even schedule an appointment. We share some incredible stats on this in this episode that might make you rethink who you have being the first touch point for your practice. Enjoy! (00:41)
In our Office Talk today, we are talking about the crazy times we are in. When things get tough (ie. the economy is down, inflation is up, staffing is a nightmare, etc.) a lot of practice owners take that as a sign to hunker down, keep their head low, and just survive. This is not the way to operate however if you plan on thriving, not just surviving. When others are pulling back, that might be the perfect time for you to throw yourself into it! Give this segment a listen to hear our thoughts on this. (19:54)
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Ultimate O.D. Nugget - Figure These Out and NEVER Change
In this week's nugget it's all about the things in your practice that you NEVER change. What could that be you ask? Things like your office culture, how you handle problems, and how you treat your patients should be something that your patients can always count on no matter what else changes. Find the best way to do these things and let that remain constant. Enjoy!
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Are You Following These Five Steps to a Great Office Culture? - E121
Highlights from this episode:
Run Down: Are You Following These Five Steps to a Great Office Culture? (00:46)
Office Talk: Delegation, Leadership, & Dry Eye (21:35)
In today's episode we are talking about the 5 steps to creating a GREAT office culture. Are you doing these or are you stuck dealing with a situation where your team is not rowing together or even in the same direction? This episode is for you. Build an office culture that will keep your staff with you for decades and create an environment that everyone will thrive in. Enjoy! (00:46)
In our Office Talk today, we are talking about the importance of delegation and leadership. This is critical for not only you as the doctor, but for your managers as well. We are also starting to really dig into the dry eye world and it is going great! We are having awesome staff buy-in and the patients are receptive and excited! (21:35)
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Ultimate O.D. Nugget - The Secret to "Selling" In this week's nugget it's all about "selling" and the secret to successfully getting your patients to listen to you without you feeling slimy. Enjoy! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Innovate Like a Boss by Stealing Like An Artist: Part 3 - E120
Highlights from this episode:
Run Down: How to Market Like a Boss by Stealing Like An Artist: Part 3 (00:48)
Office Talk: Motivation & Dry Eye (17:52)
In today's episode we are continuing our talk about innovation and how to do it efficiently and effectively. I recently read a great book called Steal Like an Artist and this is part 3 of my recap. Plan on getting some powerful nuggets that will transform your practice. Enjoy! (00:48)
In our Office Talk today, we are talking about the importance of motivation... not only for you but for your staff. We also dive into my new carrot I'm chasing: dry eye! (17:52)
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Ultimate O.D. Nugget - How Understanding the Dunning-Kruger Effect Can Help You Become An Expert
In this week's nugget it's all about the Dunning-Kruger Effect and how understanding it can help us push through the uninformed and overconfident area to become well informed and confident in a specialty subject. Enjoy!
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Innovate Like a Boss by Stealing Like an Artist: Part 2 - E119
Highlights from this episode:
Run Down: How to Market Like a Boss by Stealing Like An Artist: Part 2 (00:41)
Office Talk: Busy Practice & Keeping Morale Up (20:09)
In today's episode we are continuing our talk about innovation and how to do it. I recently read a great book called Steal Like an Artist and this is part 2 of my recap. Plan on getting some powerful nuggets that will transform your practice. Enjoy! (00:41)
In our Office Talk today, we are talking about the craziness that always ensues after being out of the office for a few days. We are booked out with patients that couldn't get in last week and it snowballs from there. PLUS, we had a new staff member who got jury duty and is now unexpectedly out for that as well. Hear how we handle it all and how we keep morale up for the remaining staff when things get nuts like this. (20:09)
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Ultimate O.D. Nugget - Forging Ahead!
In this week's nugget it's all about progression and forging ahead in our industry. Ten years ago OCT was just getting going and there have been countless technological leaps in other specialities from myopia management to dry eye. Let's ride the wave and see where it takes us! Enjoy!
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Innovate Like a Boss by Stealing Like An Artist: Part 1 - E118
Highlights from this episode:
Run Down: How to Market Like a Boss by Stealing Like An Artist (00:43)
Office Talk: Expo West Recap & Rejuvenation (24:54)
In today's episode we are talking all about innovation and how to do it. I recently read a great book called Steal Like an Artist and we are going to recap it and pull out some powerful nuggets that will transform your practice. Enjoy! (00:43)
In our Office Talk today, we are talking about my recent trip to Vision Expo West. This is one of my favorite meetings to go to as I always seem to come back with some new idea for the office. So many of the big changes I’ve made to the practice have come as a result of something I took away from these few days and this year was no exception! (24:54)
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Ultimate O.D. Nugget - Utilizing the Dunning Kreuger Effect
In this week's nugget it's all about the Dunning Kreuger Effect and how to power through it to reach success in a new venture. It's easy to get lost and quit when you hit the murky middle, but trust me, there is a light at the end of the tunnel. You just need to keep going and learning! Enjoy!
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
5 Wins That Your Office Needs - E117
Highlights from this episode:
Run Down: 5 Wins That Your Office Needs (01:01)
In today's episode we are talking about the big wins you need to have in your practice. You want to celebrate the good and use those big things to motivate and move forward. This requires a big picture look at your practice... a 30,000 foot perspective if you will. (01:01)
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Ultimate O.D. Nugget - RELAX
In this week's nugget it's all about RELAXING! Not letting yourself get too high or too low is key to maintaining your mental health and avoiding burnout. If you focus on only one thing this week, let it be that.
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Are You Falling Victim to the Sunk Cost Fallacy? - E116
Highlights from this episode:
Are You Falling Victim to the Sunk Cost Fallacy? (00:42)
Office Talk: Interviewing (17:50)
In today's episode we are talking all about the Sunk Cost Fallacy. There are a million and one places where this pops up in our day to day lives but one place it can really affect you is in your practice. So many times we are tempted to hang on to a staff member because we've already put so much time, effort, and energy into training them, working with them to be better, etc. and even though we aren't seeing any significant change, it's hard to actually cut ties and get rid of them because we feel like we are throwing away everything that has been spent thus far. That is the wrong way to go about it my friends! Listen in to this segment and I'll break it down for you. Enjoy! (00:42)
In our Office Talk today, we are talking about interviews. I have found that in terms of effort, energy, etc. an interviewee will never be better than on their interview day. That is their time to convince you to hire them so they are pulling out all the stops. So, make sure you take that into account when you are making hiring decisions and if that is one of the things that is lacking, maybe they are not the right person for your practice. (17:50)
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Ultimate O.D. Nugget - Words of Wisdom in Hiring
In this week's nugget it's all about hiring. There are some keys to success we will share and in this hiring climate, we need all the help we can get!
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Top 6 Traits You Need to Be a Successful Private Practice Owner: Part 2 - E115
Highlights from this episode:
Top 6 Keys to Being a Private Practice Owner: Part 2 (00:47)
Office Talk: Setting Your Margins & Upping Your Prices (18:48)
In today's episode, we are wrapping up last weeks episode about what it takes to be a SUCCESSFUL private practice owner. It's not for everyone and that's okay. It is also unlikely that you will ever feel like you have all of these things figured out completely but, if you are contemplating going out on your own, these are some important things to consider when making the decision. Hopefully this list gives you an idea of the areas you are going to be challenged the most in and allow you to go into it with eyes wide open. Enjoy! (00:47)
In our Office Talk today, we are talking about margins and raising you prices. I had an enlightening conversation with a friend who also owns his own business (in a different profession) and we talked about how his employees make the salaries they do. The answer is, it's built into the price they charge! Let's explore just how we can do that in our practices. (18:48)
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Ultimate O.D. Nugget - Good is the Enemy of Great
In this week's nugget it's all about not letting "great" keep you from being "good". If you are forever focused on getting things perfect, you are unlikely to finish anything. Not to mention it can be pretty depressing realizing how far we are from "being great". Sometimes, you just need to jump off the cliff and learn on your way down! Make the move and becoming great at it will come the more you do it.
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Top 6 Traits You Need to Be a Successful Private Practice Owner: Part 1 - E114
Highlights from this episode:
Top 6 Keys to Being a Private Practice Owner: Part 1 (00:39)
Office Talk: The Growth Conundrum (23:47)
In today's episode, we are talking about what it takes to be a SUCCESSFUL private practice owner. It's not for everyone and that's okay. It is also unlikely that you will ever feel like you have all of these things figured out completely but, if you are contemplating going out on your own, these are some important things to consider when making the decision. Hopefully this list gives you an idea of the areas you are going to be challenged the most in and allow you to go into it with eyes wide open. Enjoy! (00:39)
In our Office Talk today, it's a short and sweet one as we had a longer rundown today. We are in the middle of the growth conundrum right now in our practice. It is very apparent that we need more space (especially with bringing on another doc) but with that decision comes even more decisions. How big do we make the next step? Do we make the decision based on our 5 year goals or 10-15 year goals? This is where that BHAG comes into play. (23:47)
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Ultimate O.D. Nugget - Embrace the Suck!
In this week's nugget it's all about embracing the "suck". There are going to be crappy things that happen and tough times. It's just the nature of life itself isn't it? The key to coming out the other side unscathed and ready for success is to realize as you're going through the crap or the "suck", it is making you better. You are learning things you never would have otherwise and those lessons are going to serve you well in the future!
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Setting Expectations - E113
Highlights from this episode:
Setting Expectations (00:44)
Office Talk: Pain equals Gain (17:58)
In today's episode, we are discussing the importance of setting proper expectations... from your staff to your patients. People are having to deal with worse buying experiences right now which is a bummer for them, but that also means it doesn't take much for you to stand out if you so choose. Be that amazing customer service that they aren't getting anywhere else and see how the word spreads! Enjoy! (00:44)
In our Office Talk today, we talk about how letting the staff feel the pinch a little bit and being honest with them helped them see the big picture in our hiring journey. Knowing what our goals are helps them prioritize the things we are looking for in a great new hire. Again, setting the expectations! This not only is helping in our hiring process, but it's building trust and getting buy in from our current staff. (17:58)
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Ultimate O.D. Nugget - Speaking the Language
In this week's nugget it's all about communication. Everybody speaks a different "language" and to be a good manager or leader, you need to understand what that language is and speak it well so that the lines of communication are open, flowing, and everyone understands each other.
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
3 Businesses Within Your Practice - E112
Highlights from this episode:
3 Businesses Within Your Practice (00:50)
Office Talk: 5 Stages of Grief (22:23)
In today's episode, we are discussing the three separate businesses you find in your practice: Optical, Front Desk, and Clinical. It is imperative that you realize these are all separate things because they each need to be run and managed a different way. As CEO of your practice, you need to be aware of the nuances of each in order to make them the most successful and profitable. Enjoy! (00:50)
In our Office Talk today, we go through the 5 stages of grief when the office goes through a change. Growing pains are real and rarely does good changeand growth come without some pinching and pain. (22:23)
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Ultimate O.D. Nugget - Brain-dump Fridays
In this week's nugget it's all about protecting your staff's mental health with Brain-Dump Fridays. It is SO IMPORTANT to void job dissatisfaction and unnecessary stress, especially for your increasingly rare good staff. Give this nugget a listen and hear how I implement this in my practice and how it has gone with my staff thus far.
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Finding a Sustainable Work Life Balance: Part 2 - E111
Highlights from this episode:
Finding a Sustainable Work Life Balance: Part 2 (00:48)
Office Talk: Training, Medical Model, Work Paying Off (17:05)
In today's episode, we are doing Part 2 of talking about the elusive work-life balance. We have a great profession where on paper it doesn't look too difficult to achieve a great professional career and a relaxing home life. However, for those of us who own our own practices, you know how this can be extremely difficult to achieve. There are always a million things begging for your attention. What should take priority and precedence is a never ending battle. This topic is split into two parts because there really is a lot to discuss! We do not claim to have all the answers, but we do have some perspective on things that have worked and things that haven't. Enjoy! (00:48)
In our Office Talk today, we share the sad news of losing our office manager as she moves on to become a mom. Hear our plan to move forward and use this to help some growth based decisions going forward with how the office is set up! (17:05)
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Ultimate O.D. Nugget - Stay Fresh
In this week's nugget it's all about not letting yourself or your practice become stagnant, but keep things fresh! The world continues to turn. Technologies continue to change. Change with them! Try new things!
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Finding a Sustainable Work Life Balance: Part 1 - E110
Highlights from this episode:
Finding a Sustainable Work Life Balance: Part 1 (00:42)
Office Talk: Training, Medical Model, Work Paying Off (19:51)
In today's episode, we are talking about the elusive work-life balance. We have a great profession where on paper it doesn't look too difficult to achieve a great professional career and a relaxing home life. However, for those of us who own our own practices, you know how this can be extremely difficult to achieve. There are always a million things begging for your attention. What should take priority and precedence is a never ending battle. This topic is split into two parts because there really is a lot to discuss! We do not claim to have all the answers, but we do have some perspective on things that have worked and things that haven't. Enjoy! (00:42)
In our Office Talk today, we discuss new training in our practice, shifting to a more medical focus after a decade of focusing on optical, and how all the hard work is paying off! (19:51)
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Ultimate O.D. Nugget - Share Your Victories
In this week's nugget it's all about sharing your victories and successes. Your team will feel more invested if the get to experience some of those highs you achieve with you! Not only does it build morale but it is important to actually recognize how far you've come and give yourself a chance to celebrate it!
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Office Evolution - E109
Highlights from this episode:
Office Evolution (00:51)
Office Talk: How my practice has evolved this year (23:32)
In today's episode, we are talking about the evolution of a practice. If you aren't changing and evolving, you will be left in the dust and you will survive at best but not thrive. We talk a lot about the importance of having a vision for your business. This is what should always be guiding your decision making and help you keep the big picture in focus when the minutia threaten to take you over. The key is to allow yourself room to make changes that you could not have foreseen initially. Technology is going to change. Our scope of practice is going to change. Everything is going to change, and you need to be ready to change with it. (00:51)
In our Office Talk today, we discuss how the Run Down has affected our office. Just in the last six months, there have been many shifts and changes and ultimately, they have all been for the better! Things that seemed like were not sending us in the direction we wanted turned out to open up new doors and allow for expanding services and a much better customer service! Stay tuned! (23:32)
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Ultimate O.D. Nugget - Plans Can Change
In this week's nugget it's all about being flexible. Plans change all the time. Your BHAG (big hairy audacious goal) usually remains pretty consistent but the path to get there may take some tweaking and maybe even some turns you didn't expect. Be open to it and watch yourself grow!
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
5 Simple Ways to Be a Great Leader - E108
Highlights from this episode:
5 Simple Ways to Be a Great Leader (00:48)
Office Talk: Office reinvention (22:46)
In today's episode, we are talking about the importance of leadership and 5 ways to become a great leader in your life. These things are universal. Apply them to not only your practice but to your home, your community, etc. People WANT great leadership and they will do amazing things if they only have someone to guide them, encourage them, lead them. Be that person! (00:48)
In our Office Talk today, we discuss the reinvention of my practice! There have been many changes over the last six months with a booming 1st quarter, losing 3 staff members, and rediscovering the medical side of the practice. It's been a wild ride and it's exciting seeing where the journey is taking us! (22:46)
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Ultimate O.D. Nugget - Fees
In this week's nugget it's all about talking about your fees. Your costs are going up on everything from frames to copy paper. Have you increased your fees to protect your margins? If you let your margins suffer or even worse go negative, are you really doing your patients a favor? You will not be able to provide the kind of quality care you want to give your patients if you can't afford to anymore.
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
The 5 Types of Wealth - E107
Highlights from this episode:
The 5 Types of Wealth (2:06)
Office Talk: Finding Happiness and Feeling Important (15:45)
In today's episode, we are talking about all the different kinds of wealth. Financial is the first one most people think of and yes, it's important but there 4 other less-thought-of types that will affect your life just as much if not more. We will dive in to each one of these to help you make sure you are prioritizing things correctly in your life, business, etc. so as to reach whatever goals you have set for yourself. (2:06)
In our Office Talk today, we discuss the proverbial search for happiness. What does that look like within your practice? What are you doing? Who are you helping? All these things you (most likely) have control over, so why not make it what you like? (15:45)
Need help keeping your practice visible and staying on top of your social media? You need to check out Social Jazz! They have a great solution to the never ending battle of social media for your practice. They do all the work creating content, posting, etc. and you get to sit back and enjoy the rewards of staying front of mind with your patients!
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Ultimate O.D. Nugget - Key Points for Your Patients
In this week's nugget it's all about talking about what your patients care about. They care about things that they can tell affect them: blurry vision, can't see up close, dry eyes, etc. You need to talk about these problems that they already know they have and then provide them with the solution. Enjoy!
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
CEO Series: How To Find Your Edge - E106
Highlights from this episode:
CEO Series: How To Find Your Edge (2:12)
Office Talk: New Scheduling Model, Iron Sharpens Iron (12:29)
In today's episode, we are continuing on in our CEO series and talking about how to find that slight edge in your practice. Believe it or not, competition is a good thing! It makes us better and experts in our niches. We discuss where to look for an edge you can have over your competing practices and how to maximize it to stick out. Enjoy! (2:12)
In our Office Talk today, we discuss where we are currently at with our staff turnover and how that has affected how we schedule. It's an efficiency based model instead of volume like it used to be. With fewer staff members, this new change is taking some of the load off them and putting it more on the doc so we can still see the number of patients we need to without overloading anyone. I am also still working on growing my practice in more ways than just adding an associate doc. The optical side of my practice is robust and booming and now it's time for me to catch the medical side up! (12:29)
Need help keeping your practice visible and staying on top of your social media? You need to check out Social Jazz! They have a great solution to the never ending battle of social media for your practice. They do all the work creating content, posting, etc. and you get to sit back and enjoy the rewards of staying front of mind with your patients!
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Ultimate O.D. Nugget - When The Going Gets Tough, SIMPLIFY!
In this week's nugget it's all about simplifying and becoming more efficient when things get hairy. We all have those seasons as a practice where things get a little tight, off-kilter, or there's a downturn of some kind. Instead of leaving yourself with so many things demanding your attention and that of your staff, simplify it as much as you can and you will come through it with flying colors and be better off in general going forward. Enjoy!
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
CEO Series: Better Business Operations - E105
Highlights from this episode:
CEO Series: Better Business Operations (2:01)
Office Talk: Small Fish in a Big Pond (21:04)
In today's episode, we are continuing on in our CEO series and talking about how to maximize your day to day business operations to protect your margins and work more efficiently. There are so many things that go into this and one segment of a podcast is not going to do it justice but we are giving you a short list of things to look into in your practice to make sure you are operating effectively and efficiently. (2:01)
In our Office Talk today, we discuss the probability that you are likely a small fish in a big pond. Be careful not to let this discourage you and accept service that is subpar from vendors and the like, but also do not take it so far to the other extreme and be a pain for people to deal with because you demand so much when you really aren't worth it for them. It's a balancing act. Self evaluation is key to knowing where you stand and making sure you are treated well and have good relationships with the people that will help you on your journey to a successful, booming practice. (21:04)
Need help keeping your practice visible and staying on top of your social media? You need to check out Social Jazz! They have a great solution to the never ending battle of social media for your practice. They do all the work creating content, posting, etc. and you get to sit back and enjoy the rewards of staying front of mind with your patients!
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Ultimate O.D. Nugget - Managing Your Schedule
In this week's nugget it's all about managing your schedule to benefit everybody. It is doable, I promise! The key is to find a healthy balance between you, your staff, and your patients. There will probably be a little give and take throughout the week and that's fine. Just make sure you aren't neglecting one of those three completely or that could come back to bite you in the end. Enjoy!
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
CEO Series: 3 Changes You Need to Consider Making - E104
Highlights from this episode:
CEO Series: 3 Changes You Need to Consider Making (2:02)
Office Talk: Bad Reps, Priorities, & When Times Are Tough (13:59)
In today's episode, we are continuing on in our CEO series and talking about changes you might want to make in your office to stay at the forefront of the profession. These 3 things will easily separate you from the masses. The devil is in the details and that's what being the CEO of your practice is all about. Take control and make sure you aren't missing out on where things are going! (2:02)
In our Office Talk today, we discuss an interesting interaction that recently happened with one of our frame reps. Good communication is key and if your reps aren't giving you that courtesy, there are plenty out there who will and you may want to go find them! We are also recapping a part of our "Outside the Box" episode that brought up an amazing point about being a business owner. Listen in and you'll learn something! (13:59)
Need help keeping your practice visible and staying on top of your social media? You need to check out Social Jazz! They have a great solution to the never ending battle of social media for your practice. They do all the work creating content, posting, etc. and you get to sit back and enjoy the rewards of staying front of mind with your patients!
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Ultimate O.D. Nugget.- Change with a Purpose
In this week's nugget it's all about making changes that matter. We all have those uncomfortable situations pop up that are few and far between, and we feel the need to put a new "rule" or procedure in place to safeguard against that EVER happening again. Most of these situations are extremely rare and for the extra work and headaches it causes to now "safeguard" against it, is it really worth it for your staff or does it maybe not matter quite as much as you think? Enjoy!
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
CEO Series: Online + Social Media Presence - E103
Highlights from this episode:
CEO Series: Online + Social Media Presence (2:06)
Office Talk: Frame Pricing, Strategy for rest of the year (15:31)
In today's episode, we are continuing on in our CEO series and talking all about your online and social media presence and strategy. Do you follow a schedule? What kind of content do you post? Are you posting weekly? Is your website current or has nothing changed in years? All these things have a MAJOR impact on your brand as so many patients are going to either come to your or not based on what they can find online. Enjoy! (2:06)
In our Office Talk today, we discuss my philosophy on pricing my frames, how to make sure your margins are maintained, etc. You have a lot of money tied up on the frames you put on your boards so better make them work for it! We are also talking about our practice strategy for the rest of the year as we move toward growth! (15:31)
Need help keeping your practice visible and staying on top of your social media? You need to check out Social Jazz! They have a great solution to the never ending battle of social media for your practice. They do all the work creating content, posting, etc. and you get to sit back and enjoy the rewards of staying front of mind with your patients!
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Ultimate O.D. Nugget - Frame Margins
In this week's nugget it's all about controlling your frame margins. Do you know what your margins are? How often do you check them? Chances are you need to take a look at them with costs going up everywhere. Enjoy!
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Outside the Box - Social Jazz Interview
Welcome to new bonus episodes we are launching with a segment called "Outside the Box"! There is a wealth of knowledge to be gained from other businesses/industries that can be applied to our optometric practices. Dr. Nick Lillie is interviewing people from all sorts of professions and businesses to find those nuggets, strategies, etc. that we can take and apply to our own practices. Why reinvent the wheel if there's already a solution and we just need to think outside the box and adapt it to our lives?
In this episode, Dr. Lillie is interviewing Evon Mendrin with Optometry Wealth Advisors which he founded to specifically help ODs on their financial journey. Hear his story about how he made the jump into this niche and all the thought and planning that went into it. Enjoy!
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
CEO Series: Evaluating Your BHAG/Vivd Vision - E102
Highlights from this episode:
CEO Series: Evaluating Your BHAG/Vivd Vision (2:31)
Office Talk: Slower Weeks, Seasonal Businesses (17:22)
In today's episode, we are starting a new series on being a CEO of your practice. Today we focus on your Big, Hairy, Audacious Goal (affectionately referred to as your BHAG) and overall vision for your practice. What does it look like to have one? Can it change or must it be nonconforming? These are just some of the questions we will be answering! (2:31)
In our Office Talk today, we discuss those dreaded "slow" weeks you may have pop up. How do you handle them? If you started cold, do you realize that what seems slow to you now was probably the busiest you had ever been just a few years ago? Perspective is key and staying the course and guiding your staff through it confidently is key. (17:22)
Need help keeping your practice visible and staying on top of your social media? You need to check out Social Jazz! They have a great solution to the never ending battle of social media for your practice. They do all the work creating content, posting, etc. and you get to sit back and enjoy the rewards of staying front of mind with your patients!
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Ultimate O.D. Nugget - The Danger of "Good" and "Gratitude"
In this week's nugget it's all about not letting "good" and "gratitude" for where you're at keep you from continuing to improve and make things even better. Enjoy!
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Listener Q&A - E101
Highlights from this episode:
Listener Q&A (1:53)
Office Talk: Hiring & Interviewing from the applicant's POV (21:00)
In today's episode, we have taken a bunch of listener questions and given you all the answers! We love sharing our thoughts and experiences with you so if you have questions or ever want to chat, connect with us on social media or shoot Dr. Lillie an email at drlillie@theultimateod.com! (1:53)
In our Office Talk today, we are talking hiring and what it looks like from the applicant's point of view. We hear a lot about how hard it is to find good staff, interviewees, etc. when hiring today but have you thought about how YOU are as the interviewer? How do you come off? Are you presenting a favorable package to your prospective employees or are you running late, unorganized, dismissive, etc.? It all makes a difference my friends. (21:00)
Need help keeping your practice visible and staying on top of your social media? You need to check out Social Jazz! They have a great solution to the never ending battle of social media for your practice. They do all the work creating content, posting, etc. and you get to sit back and enjoy the rewards of staying front of mind with your patients!
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Ultimate O.D. Nugget - The Power of Choice
In this week's nugget it's all about the power of choice... your patients', your vendors, and yours. Life is too short to work with people you don't like. This road also goes both ways. Make sure you are the type of person people want to work with as well! Enjoy!
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Make Managed Care Work For You - E100
Highlights from this episode:
Make Managed Care Work For You (1:56)
Office Talk: Office Meeting & Highlight Board (13:07)
Managed care is a much talked about battle we fight in our practices. There's the constant back and forth between the poor reimbursements and losing patients because you don't take their insurance. In this episode we are talking about how to make the most of managed care because it's here to stay. This is the sandbox we need to play in at this point. If it goes away someday, we all win; but for now, we need to adapt and make the most of our opportunities with these patients. (1:56)
In our Office Talk today, we are talking office meetings! I always talk about the importance of having these frequent meetings with your team and today we are sharing some new things we are putting in place. We just had one and we are starting a new motivational tactic called the "highlight board" listen in on what this means and the point of it. (13:07)
Need help keeping your practice visible and staying on top of your social media? You need to check out Social Jazz! They have a great solution to the never ending battle of social media for your practice. They do all the work creating content, posting, etc. and you get to sit back and enjoy the rewards of staying front of mind with your patients!
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Ultimate O.D. Nugget - Hiring
In this week's nugget it's all about Hiring! This can be one of the worst parts of being a business owner unfortunately but you can use it to your advantage and build a bigger, better practice if you have the foresight to know what you need. Enjoy!
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
4 Reasons to Choose YOU! - E99
Highlights from this episode:
4 Reasons to Choose YOU! (2:00)
Office Talk: Hiring a Doc & Networking (15:08)
When you are venturing into a new niche, practice, etc. there are a few things you are going to want to figure out FIRST to give you the best odds of success. In this episode, we talk about the 4 things you need to know that will make your future patients choose you over the other guy. These include understanding how you are going to compete (because competing on price is NOT a good idea!), selling what/how your patients want to buy, how to minimize the risk to you, and finding your target patients. (2:00)
In our Office Talk today, we are talking about my new adventure in looking to hire a doc and some things I've started doing that I believe are crucial to making sure everyone is on the same page. We also talk about the power of networking and how my attitude towards that has changed drastically since my early years. (15:08)
Need help keeping your practice visible and staying on top of your social media? You need to check out Social Jazz! They have a great solution to the never ending battle of social media for your practice. They do all the work creating content, posting, etc. and you get to sit back and enjoy the rewards of staying front of mind with your patients!
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Ultimate O.D. Nugget - Efficiency vs. Volume
In this week's nugget it's all about what kind of practice you are going to have. Are you going to go for an efficient practice and see fewer people but have lower overhead? Or, are you going to have lower fees but higher volume? Which do you think is better for your goals? Enjoy!
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
4 Ways to Make Your Business Successful - E98
Highlights from this episode:
4 Ways to Make Your Business Successful (1:58)
Office Talk: Hiring Saga (21:10)
The scary part about starting a business, a niche, etc. is you don't KNOW if it's going to be successful. There is of course always a certain amount of risk you're going to take when starting or adding something new. However, there are also steps you can take to mitigate those risks and set you up to achieve more than you ever thought possible. In this episode, we give you 4 steps to figuring that out and getting your game plan in place. Enjoy! (1:58)
In our Office Talk today, we are talking about the ongoing hiring fiasco and how to properly value your current staff given the hellscape that the hiring world is right now. (21:10)
Need help keeping your practice visible and staying on top of your social media? You need to check out Social Jazz! They have a great solution to the never ending battle of social media for your practice. They do all the work creating content, posting, etc. and you get to sit back and enjoy the rewards of staying front of mind with your patients!
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Ultimate O.D. Nugget - The #1 Skill of A Successful Optometrist
In this week's nugget it's all about what makes an Optometrist successful. What is their secret ingredient that makes it happen for them? We have the answer. Enjoy!
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Outside the Box - Social Jazz Interview
Welcome to new bonus episodes we are launching with a segment called "Outside the Box"! There is a wealth of knowledge to be gained from other businesses/industries that can be applied to our optometric practices. Dr. Nick Lillie is interviewing people from all sorts of professions and businesses to find those nuggets, strategies, etc. that we can take and apply to our own practices. Why reinvent the wheel if there's already a solution and we just need to think outside the box and adapt it to our lives?
In this first episode, Dr. Lillie is interviewing Paul Baccaro with Social Jazz which is a program that helps businesses leverage social media to grow and succeed. Hear his story about how he got to where he's at as well as some lessons he has learned along the way to embarking on his latest venture, Social Jazz. Enjoy!
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Marriage Wisdom Applied To Your Practice - E97
Highlights from this episode:
Marriage Wisdom for Your Practice (1:43)
Office Talk: Hiring & Patient Stories (13:03)
It's wedding season! With marriage advice being given like crazy, we noticed how fitting a lot of the advice is for not only having a long, successful marriage with your soulmate but also running your practice. This week we are going through three books that we give to newly weds to help them on their journey together and how the key points of each of these books can also relate back to our work to set us up for a successful and fruitful practice. Enjoy! (1:43)
In our Office Talk today, we are talking about the ongoing hiring saga as well as how the magic of connecting in conversation can change the entire patient experience (in a good way)! (13:03)
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Ultimate O.D. Nugget - Why You?
In this week's nugget it's all about why patients should choose you. What do you bring to the table that makes you special? Would you drive 45 minutes to experience an exam at your office? Enjoy!
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Creating a Niche in Your Practice - E96
Highlights from this episode:
Creating a Niche in Your Practice (00:37)
Office Talk: Patient of many offices & Hiring (12:01)
The Riches are in the Niches! We've all heard this saying right? Well, it's true and it can also be a way to bring in a specialty that you really enjoy. The trick is to have a balance where what you love doing doesn't get ruined by making it part of your business. In this episode, we talk through my journey of choosing a specialty beyond the everyday refractions and how one was finally landed on based on a few key factors. Enjoy! (00:37)
In our Office Talk today, we are recapping a patient that recently came in who was hopping between a bunch of offices and how that experience went with us. Also, we are talking HIRING. Unfortunately we are back at it again so listen in to what happened to get us here and how the search is going! (12:01)
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Ultimate O.D. Nugget - Comparison is the Thief of Joy
In this week's nugget it's all about how to keep your joy. Comparison is the quickest way to start losing perspective and let unhappiness and unfulfillment take hold. Don't let that happen to you. Enjoy!
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Lessons from Costco - E95
Highlights from this episode:
Lessons from Costco (00:47)
Office Talk: CEO Mindset in my practice (18:36)
If you are lucky enough to have a Costco nearby (or have listened to this podcast for any amount of time), you know how amazing Costco is! In this episode, we talk about what makes it so memorable and why it doesn't just have customers, it has loyal fans. Then, we take it a step further and see how that can be used in our own practices. Enjoy! (00:47)
In our Office Talk today, we are talking about putting the CEO mindset into play in my own practice. If you haven't listened to those previous episodes, go back and give them a listen. (18:36)
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Ultimate O.D. Nugget - KISS
In this week's nugget it's all about how easy you make your life. My advice? Keep it simple stupid. Enjoy!
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Three Perks of Private Practice - E94
Highlights from this episode:
Three Perks of Private Practice (00:43)
Office Talk: Mental health & reviews (17:37)
In today's episode, we are talking about some perks of being in private practice versus a corporate chain. FLEXIBILITY is one of the main bonuses here and boy do we think it's worth it! Give a listen and see what else private practice has to offer. (00:43)
In our Office Talk today, we are taking a mental health minute and discuss how important that is. If you don't slow down, your body will make you. Make sure you listen to yourself. If you are taken care of, you can take better care of your patients, staff, etc. (17:37)
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Ultimate O.D. Nugget - Choosing the Right Candidates
In this week's nugget it's all about setting yourself up for success and picking the right people. Enjoy!
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
4 Small Changes with Big ROI - E93
Highlights from this episode:
4 Small Changes with BIG ROI (00:44)
Office Talk: Addressing problems & Being the squeaky wheel (14:27)
There are lots of "big" changes you could make in your practice that would shake things up and improve your ROI... however, those massive shifts aren't always practical in the season you're in or even possible given the limited resources we are often stuck with. This leads to what we are talking about today: 4 small changes that can make a BIG difference. It's the little things that add up over time my friends. Never discount the compounding effect one small shift in the right direction will have on your practice long term. (00:44)
In today's office talk, we discuss how your practice is it's own little ecosystem with its own specific strengths, problems, etc. The key to not stagnating and becoming a slave to "what is", is to be flexible and have a plan with how you're going to deal with issues and keep to your core mission ahead of time. We also talk about how you may have to handle issues outside your office (eg. with my optical supply vendor in my case) and how to do that effectively to get what you need handled. (14:27)
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Ultimate O.D. Nugget - Make the Move
In this week's nugget it's all about the benefit of being in charge of your own practice. You can make the move. Enjoy!
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
The Power of the Mind - E92
Highlights from this episode:
The Power of Mindset (00:36)
Office Talk: How to compete with corporate optical (15:28)
Now that we are done with the CEO Mindset series, it's on to how powerful our minds really are. In this episode we discuss some studies done regarding the placebo effect and how mind over matter can make a significant difference in experiences. Check this one out, it may just change your perspective on a lot of areas of your life! (00:36)
In today's office talk, we are discussing the possible issues with the advice some ODs gave regarding how to compete with the corporate chains' optical. Hear why we don't necessarily agree with their take and what actually might be a better approach coming from a private practice. (15:28)
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Ultimate O.D. Nugget - One Bad Apple
Welcome back to our Ultimate O.D. Nuggets! These are quick mini-episodes where we bring you a valuable pearl that you can use to start your week out right.
In this week's nugget it's all about your staff and what to do if you have a bad apple spoiling the bunch. Enjoy!
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
CEO Mindset Series: Self Care Part 2 - E91
Highlights from this episode:
CEO Mindset Series: Self Care Part 2 (00:41)
Office Talk: Applying strategy (14:00)
This is the final episode of our CEO Mindset Series! We like to think we saved the best for last. Not only is self-care paramount to having the energy and focus to strategize and do all the other steps we have talked about, but it is something that very easily is applied across ones entire life, not just your profession. Today we talk about the power of reading and how to curate a list of books that will help develop you as a person and get a mile deep in a subject with probably less work than you think. Enjoy! (00:41)
In today's office talk we discuss how we are implementing the "strategy" portion of this series in our own practice. There have been many meeting of the minds with our office manager to come up with a workable list of things we can do to better ourselves and the next step is putting it in to action! (14:00)
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Ultimate O.D. Nugget - Do What You Enjoy
Welcome back to our Ultimate O.D. Nuggets! These are quick mini-episodes where we bring you a valuable pearl that you can use to start your week out right.
In this week's nugget it's all about doing what you enjoy. Our profession has seemingly endless niches to explore. Find something that gives you juice and do that my friend! Enjoy!
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
CEO Mindset Series: Being a Leader/Ambassador - E89
Highlights from this episode:
CEO Mindset Series: Being a Leader/Ambassador (00:49)
Office Talk: A week of crazy situations! (16:17)
In the continuation of our CEO Mindset series, today we are talking about being the "face" of your practice. The office brand is centric around you ESPECIALLY if you are a private practice. This means you need to treat your position as such. Be seen, be out in the community, take part in committees, etc. Being prepared and knowing yourself and what you need to be comfortable in these situations is key. (00:49)
In this week's office talk, we had a doozie of a week with just some crazy patient situations. When it rains, it pours, doesn't it? These things are going to happen and the thing to remember is not to freak out. It's going to be tempting to make a knee-jerk reaction and want to change a million things so this never happens again. Don't get me wrong, there may indeed be things you need to change or fix, but there is also a high likelihood that it's a fluke, the stars aligned, and it was just a crappy week. Take everything into account before letting your emotions get the better of you! (16:17)
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Ultimate O.D. Nugget - The Cost of Saying "Yes"
Welcome back to our Ultimate O.D. Nuggets! These are quick mini-episodes where we bring you a valuable pearl that you can use to start your week out right.
In this week's nugget it's all about saying "yes". What does it cost you? Your pride? A few minutes of your time? And what do you get in return? It's probably more than you think. Enjoy!
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
CEO Mindset Series: Your Practice Culture - E88
Highlights from this episode:
CEO Mindset Series: Practice Culture (00:36)
Office Talk: New Busy Season (17:05)
In the continuation of the CEO Mindset Series, we are talking about your office culture. This piece of the puzzle effects everyone from your staff to your patients and people will love you or leave you because of it. In this episode, we discuss what your culture is currently, what you WANT it to be, and how to get there. Don't miss this one! (00:36)
In this week's office talk, we talk about the shifting busy season for our profession due to Covid and what some reps have said their outlook is on the rest of this year. Regardless of what the seasons bring, remember to keep the bloodlines flowing and new patients coming in! It's a long game but will pay off in the next 2-3 years. (17:05)
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Ultimate O.D. Nugget - People Believe What You Do
Welcome back to our Ultimate O.D. Nuggets! These are quick mini-episodes where we bring you a valuable pearl that you can use to start your week out right.
In this week's nugget it's all about your actions. You've heard the age-old adage that people may not believe what you say, but they WILL believe what you do. Listen to how we can apply that to our practices and our patients. Enjoy!
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
CEO Mindset Series: Numbers - E87
Highlights from this episode:
CEO Mindset Series: Numbers (00:39)
Office Talk: Marketing team, Sclerals, & Patient Connections (21:36)
We are continuing in our CEO Mindset series this week talking about NUMBERS! The numbers you get as a practice owner may differ some from the standard grading scale you had as a student but they are no less useful in telling you where you are at and what's really going on in your practice. In this episode we talk about different metrics you want to make sure you are paying attention to and what they mean for your success. What you do not measure, you cannot improve! (00:39)
In this week's office talk we have a lot going on! I have set up a mini-marketing team within my office comprised of my target market: moms; and it has been going great! I'm having a lot of new scleral fits and making some really fun connections with patients in the exam room. Listen in to see how it's done! (21:36)
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Ultimate O.D. Nugget - Give Grace
Welcome back to our Ultimate O.D. Nuggets! These are quick mini-episodes where we bring you a valuable pearl that you can use to start your week out right.
In this week's nugget it's all about giving grace to people. You never know what they may be going through at the time and you may be the one part of their day that could be a bright spot for them. Enjoy!
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
CEO Mindset Series: Marketing - E86
Highlights from this episode:
CEO Mindset Series: Marketing (00:22)
Office Talk: Sclerals Update with staff (16:13)
In today's episode, we are continuing our CEO Mindset Series with an aspect of our practices that is grossly underutilized: Marketing. We walk through what that means and what that does NOT mean. This is one of the biggest areas practices seem to neglect so let's start turning that around and thinking like the corporate chains do and making ourselves been seen and heard in an effective way! Enjoy. (00:22)
In this week's office talk, we are recapping some interesting scleral fits I've had recently with my staff and the cool things being learned there as well as looking into some different patient situations that have come up in my practice. It pays to be flexible and think outside the box! (16:13)
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Ultimate O.D. Nugget - Sharing Your Knowledge
Welcome back to our Ultimate O.D. Nuggets! These are quick mini-episodes where we bring you a valuable pearl that you can use to start your week out right.
In this week's nugget it's all about how and when to nerd out with patients. The majority of the time a simplified answer in layman's terms is all the patient is looking for but there are a few of those patients who want and appreciate the real answer and feel empowered in their care. Enjoy!
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
CEO Mindset Series: Coaching Your Team - E85
Highlights from this episode:
CEO Mindset Series: Coaching Your Team (00:37)
Office Talk: Myopia Management to Sclerals (17:54)
In the continuation of the CEO Mindset this week we are talking about how coaching your staff fits into this whole thing. We've talked at length in previous episodes about getting the right people on the bus and then finding the right SEATS for them. This takes it a step further with the CEO perspective of how to develop them and keep them growing. This includes how to communicate through your managers to how to get effective feedback, etc. (00:37)
In this week's office talk, we take a trip back down memory lane to the beginning of this podcast when I was all about starting a myopia management specialty. Things have obviously changed over the last year and half with making my move to scleral lenses instead (which I am still having a bast with!). Enjoy! (17:54)
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Ultimate O.D. Nugget - One Day at a Time
Welcome back to our Ultimate O.D. Nuggets! These are quick mini-episodes where we bring you a valuable pearl that you can use to start your week out right.
In this week's nugget it's all about having patience. We have a long life cycle for how often our patients come in. It takes time to build a practice and see the fruits of all your hard work. Enjoy!
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
CEO Mindset Series: Strategy - Part 2 - E84
Highlights from this episode:
CEO Mindset Series: Strategy - Part 2 (00:36)
Office Talk: Staff stepping up & Expansion (17:03)
In today's episode we are continuing the Strategy part of our CEO Mindset series. Buckle up because there is a LOT of meat in this one! We cover how to build your strategy in your office culture, by being an ambassador of your practice, developing your staff, and knowing your numbers. Having a plan for each one of these areas will help you focus on the areas you need to work ON your office the most. Enjoy! (00:36)
For Office Talk this week, I give a situation that happened in my practice this week with being short staffed and how that went. I also discuss my latest efforts in prepping for an expansion for my practice. It's a crazy journey and I'd love to hear what you are doing in yours! (17:03)
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Ultimate O.D. Nugget - Extroverted Opticians
Welcome back to our Ultimate O.D. Nuggets! These are quick mini-episodes where we bring you a valuable pearl that you can use to start your week out right.
In this week's nugget it's all about who you have going into optical. What are their personalities like? In my experience the more outgoing your optician is, the better the patient perception of the experience will be (even if there are some mistakes). Enjoy!
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
CEO Mindset Series: Strategy - Part 1 - E83
Highlights from this episode:
CEO Mindset Series: Strategy - Part 1 (00:46)
Office Talk: Red Eye calls & late staff member (22:27)
We are continuing the CEO Mindset Series and giving you real, actionable steps on how to actually DO that in your practice. In this episode, we focus on the "Strategy" piece of it and what that looks like in practice. There's a lot that goes into this so we separated it into two parts. Remember, you are the conductor and your staff are your musicians. You direct and they are in charge of learning their jobs and performing them well. Let's keep growing together! (00:46)
In office talk this week, we go over how I give an added customer service touch point to all my red eye patients. They appreciate the crap out of it and I believe it helps them become patients for life! I also give a situation I have in my office with a staff member continuously being "late" and how I'm dealing with that. I'd love to hear your thoughts on how you would handle it in your office. (22:27)
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Ultimate O.D. Nugget - Eliminating Barriers to Entry
Welcome back to our Ultimate O.D. Nuggets! These are quick mini-episodes where we bring you a valuable pearl that you can use to start your week out right.
In this week's nugget it's all about getting rid of those barriers to entry. Consumers are looking for that top notch customer satisfaction experience EVERYWHERE, not just Costco! We need to be as easy to work with as possible and really think about what we're gaining (or what we're giving up - possibly a life long patient) if we don't make things as easy as possible for our patients. Enjoy!
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
CEO Mindset Series: How To Spend Your Time - E82
Highlights from this episode:
CEO Mindset Series: Intro (00:53)
Office Talk: New goals for 2022 (25:04)
We are kicking off a new series about the "CEO Mindset". You've heard that phrase a lot in previous episodes but now, we're taking a deep dive into what that actually means by breaking it down into actionable steps for you to do. The point of all of this is to give you a better idea of what it means to work ON your practice and not just IN it, as well as HOW to do that. There's a lot of ground to cover so this is just the intro and then we will be going a mile deep into each piece in coming episodes. (00:53)
In today's Office Talk, I'm setting new goals for 2022 and planning for the future! Join me in putting your dreams and goals out there to be accountable to. I'd love to hear what your plans are and the moves you want to make in the coming year(s)! (25:04)
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Ultimate O.D. Nugget - Preparation is Key
Welcome back to our Ultimate O.D. Nuggets! These are quick mini-episodes where we bring you a valuable pearl that you can use to start your week out right.
In this week's nugget it's all about preparation. Just a few minutes of prep for a patient a few days in advance will help retain countless patients! Having the courtesy to be prepared and warn patients ahead of time about ineligibility/benefits issues/etc. will have them trusting you exponentially more than if you just try to not address it until they're in your office. Enjoy!
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Time Equals Value - E81
Highlights from this episode:
Time Equals Value (00:36)
Office Talk: Staffing Philosophy and Restaurants! (11:24)
Your time is worth something. It's up to you, however, to decide how much! When was the last time you updated your fees? Do patients ever comment how high your prices are? How often? These are questions you need to be asking yourself on a regular basis. This week's Run Down is all about making sure you are charging what you are worth and valuing yourself correctly for your goals. (00:36)
In this week's office talk, I give my staffing philosophy that I have developed over the past decade. This is after trying pretty much one extreme of being heavily overstaffed to the other of being bare bones thin. I'll tell you where I am at now and how my reasoning for it. I also share something fun I'm doing with my staff incorporating my love of food! Enjoy! (11:24)
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Ultimate O.D. Nugget - Two in the Tank
Welcome back to our Ultimate O.D. Nuggets! These are quick mini-episodes where we bring you a valuable pearl that you can use to start your week out right.
In this week's nugget it's all about what it means to "keep two in the tank". This is something I've learned in my fitness journey and I believe it absolutely applies to our work lives as well. Enjoy!
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
How To Not Let the Fear of Change Cripple You - E80
Highlights from this episode:
How to Not Let the Fear of Change Cripple You (00:32)
Office Talk: Staffing for your future office & scleral update! (15:26)
Change is inevitable. It's going to happen. What we CAN control however, is how we react to it. Do we embrace it and jump right in? Or, do we run away from it for as a long as possible until we finally have to allow it kicking and screaming the whole way? Be the former, my friends. In this episode I go over how to conquer the fear of change in all aspects of your practice. Not only will this help in your everyday work, but hopefully you can apply this to other areas of your life as well. (00:32)
In keeping with the spirit of change this episode, in this week's Office Talk, I discuss how proactively preparing for my future office set me up to grow even faster than I expected. Sometimes we need to put the infrastructure/staffing/etc. in place BEFORE we actually need it in order to have the ability to grow without sacrificing our quality of care. There are also big things happening in the scleral world and I am excited to be one of the first docs to fit Valley Contax's new lens, PosEYEdon! (15:26)
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Ultimate O.D. Nugget - Turning Red Eyes into Patients
Welcome back to our Ultimate O.D. Nuggets! These are quick mini-episodes where we bring you a valuable pearl that you can use to start your week out right.
In this week's nugget it's all about those red eyes. Emergency eye care is a great practice builder in and of itself, however there is something you can do to take it a step further and really capture those folks as new patients for life. Enjoy!
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Staff Behaviors to Be Aware of in 2022 - E79
Highlights from this episode:
7 Staff Behaviors to Be Aware of in 2022 (00:37)
Office Talk: Changing staff dynamics & Prepping for Q1 (21:59)
The end of every year I do staff evaluations and this year I have come up with 7 different things that I am seeing and addressing in my staff based on what came up during these. Some things I would have never thought were issues but being aware of them will help me be a better leader and help them grow even more. Maybe you will recognize some of these behaviors in your practice too! Enjoy! (00:37)
In this week's office talk, I'm discussing the changing of dynamics and tides if you will with a staff member coming back from leave and an intern leaving. It's amazing how personalities and growth can change and affect things in just a few months time. We are also preparing for a busy Q1 and I am excited for what it will bring! (21:59)
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Ultimate O.D. Nugget - Staying the Course
Welcome back to our Ultimate O.D. Nuggets! These are quick mini-episodes where we bring you a valuable pearl that you can use to start your week out right.
In this week's nugget it's all about sticking it out. If you stay the course and have patience, you will find success! Enjoy.
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
How to Deliver Bad News to Patients - E78
Highlights from this episode:
How to Deliver Bad News to Patients (00:37)
Office Talk: Handling curveballs with family emergencies & the office party planner (15:01)
No one likes to tell bad news... especially when it's your business! In this episode, I give you my breakdown on how to best deliver bad news and how to even plan ahead so you have options in place to lessen the blow. Your staff AND your patients will thank you! (00:37)
In this week's office talk, I'm giving a little insight into my personal life with an emergency surgery that popped up for my wife and how I handled that with a schedule full of patients. It was also my office manager's birthday and we can see how unifying it can be to celebrate "wins" with the staff. (15:01)
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Ultimate O.D. Nugget - Questions
Welcome back to our Ultimate O.D. Nuggets! These are quick mini-episodes where we bring you a valuable pearl that you can use to start your week out right.
In this week's nugget it's all about the questions you ask (to patients, your staff, etc) and how that can help shape their experiences and make you a better doctor and leader. Enjoy.
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
The Best Job in the World - E77 [New Year's Episode]
Highlights from this episode:
The Best Job in the World (00:41)
Listener Questions (7:47)
It seemed fitting to wrap up 2021 talking about our profession as a whole. What's your perception like? Do you love your job? If not, what can you do to make something you love? Enjoy, my friends, and have a Happy New Year! (00:41)
In this episode we don't have an office talk segment but rather a series of listener questions that I've gotten that I want to go through and address. For those just joining the podcast, this will give you a good insight as to how I feel about optometry and where we're going! Enjoy! (7:47)
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Ultimate O.D. Nugget - Controlling Your Margins
Welcome back to our Ultimate O.D. Nuggets! These are quick mini-episodes where we bring you a valuable pearl that you can use to start your week out right.
In this week's nugget it's all about managing your margins. This is where the money is made my friends. Make sure you have a plan. Enjoy.
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Taking Care of Your People - E76 [Holiday Episode]
Highlights from this episode:
Taking Care of Your People (00:56)
Office Talk: Get yourself a good frame rep (13:14)
In the spirit of giving this time of year, we are talking today about taking care of your people that work with you every day. The longer your staff sticks around, the better for you, them, AND your patients. Patients notice turnover and appreciate being able to recognize faces each year they come back. Not to mention the weight it takes off you as a practice owner when you aren't constantly stuck in training mode for newbies. Get yourself a staff worth keeping around and then do whatever you can to KEEP THEM! In this episode I layout the perks I try to give my staff to keep them happy and enjoying their jobs. (00:56)
In this week's office talk, we're talking frame reps. You all have had (or still have) a frame rep I'm sure that is just a pain in the butt. They're pushy, hard to work with, not timely, etc. We just had a rep switch with one of our frame lines and let me tell you how amazing it is to work with someone who is on the same wavelength as you and it's an easy encounter especially compared to the previous rep we had! (13:14)
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Ultimate O.D. Nugget - Happy Staff Stays
Welcome back to our Ultimate O.D. Nuggets! These are quick mini-episodes where we bring you a valuable pearl that you can use to start your week out right.
In this week's nugget it's all about keeping your staff happy so they will never want to leave! Build those relationships and reap the rewards. Enjoy.
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Developing Your Dream Team for 2022! - E75
Highlights from this episode:
Developing Your Dream Team for 2022 (00:37)
Office Talk: Working ON the office vs. IN the office, frame philosophy (20:08)
Doesn't every practice just want a dream team of amazingly cohesive, efficient, and happy support staff? I know I do! We've talked in past episodes about how to "get the right people on the bus" and other tips for staffing but, the work is not done once you have everyone hired. To be an effective leader and get the kind of "dream team" you want, you need to continually develop and invest in your staff. In this episode I give my breakdown of how I do this in my practice and some tips and tricks I've learned over the last decade! (00:37)
In this week's office talk I discuss what it means to me and my practice for me to work ON the office vs. IN the office and how to create a workable balance. I also had a good conversation with my intern regarding frame inventory. I realize how far I've come and how much I've learned since I've started. Let me tell you, it has DRASTICALLY changed my philosophy on how long to let frames sit without selling before I switch them out. Enjoy! (20:08)
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Ultimate O.D. Nugget - What Insurances Should You Take?
Welcome back to our Ultimate O.D. Nuggets! These are quick mini-episodes where we bring you a valuable pearl that you can use to start your week out right.
In this week's nugget it's all about insurances and what ones you should accept at your office. You may be surprised by my answer! Enjoy.
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Got Feedback? Use It! - E74
Highlights from this episode:
Got Feedback? Use It! (00:34)
Office Talk: Keeping Staff Sharp & Putting Out Fires (13:08)
Not receiving feedback on how you're doing when you first start a practice can be kind of daunting initially after years of getting a ton of it in school. However, that can lead to us not asking for it and then even being afraid of it. No one likes getting bad feedback, but let me just say, you're never going to grow and get better if you don't! In this episode I dive into how to get feedback and then what to do with it to keep your practice growing and getting better every day! (00:34)
In this week's office talk, I go over what my staff does when I'm away at conferences to stay sharp. There are always things that can be worked on and improved and this is a great "down time" for them to do it! I also talk about the other fires you have the joy of putting out on a regular basis. Things are going to going wrong, get messed up, get shut down, etc. It's inevitable. You decide how you handle it and how long you let it affect you. (13:08)
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Ultimate O.D. Nugget - Overnight Success
Welcome back to our Ultimate O.D. Nuggets! These are quick mini-episodes where we bring you a valuable pearl that you can use to start your week out right.
In this week's nugget it's all about becoming "an overnight success" in optometry. What does that mean? Find out now! Enjoy.
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Are You Not Entertained?! - E73
Highlights from this episode:
Are You Not Entertained?! (00:39)
Office Talk: Being out of the office & niches (16:50)
For better or worse, we are a society that must constantly be entertained. If you don't have charisma to hold people's attention, it's going to be in one ear and out the other. You might say, "why does this matter to me? I'm an eye doctor!", and I would say that it had better matter to you because what are we doing with the person in our exam chair but hoping they listen to the words and advice we give them? In this episode's Run Down I give 5 ways to be entertaining and in turn get your point across and be a better doctor to your patients. (00:39)
In this week's office talk I go over how my office operates while I'm out. I don't let the time go to waste for my staff. We use every bit of it to keep on improving as an office. I also talk about doing what you love in your practice. Find that niche or specialty that gets you fired up! (16:50)
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Ultimate O.D. Nugget - Treat Your Optical Like Retail
Welcome back to our Ultimate O.D. Nuggets! These are quick mini-episodes where we bring you a valuable pearl that you can use to start your week out right.
In this week's nugget it's all about the feel of your optical. Is it dim with people in scrubs everywhere or does it feel like an enjoyable shopping experience? Trust me, my friends, you want it to be later! Enjoy!
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Thanksgiving Driving Episode - E72
Highlights from this episode:
Thanksgiving Driving Nuggets (00:39)
On your holiday drive this Thanksgiving, here's a good episode for you to mull over. We all want to close out the year feeling organized and having our plan for the future in place, so let's get it started now! I have some great pearls in this episode for things you should be doing to take care of your office at the end of the year and set you up for a successful year ahead! (00:39)
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Ultimate O.D. Nugget - Who Should You Trust With Phones?
Welcome back to our Ultimate O.D. Nuggets! These are quick mini-episodes where we bring you a valuable pearl that you can use to start your week out right.
In this week's nugget it's all about who to trust with the bloodlines of your office: your phones. It may sound like something simple that a newbie can handle... but is that the best choice for your business? Enjoy!
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
The Discipline to be Great - E71
Highlights from this episode:
The Discipline to be Great (1:18)
Office Talk: Growth phase, Always on (18:39)
You know as doctors that it takes discipline to do something great. You did that in becoming the doctor you are. The battle is not over though, my friends. If you want to have a successful, growing practice/career, the work and discipline must continue! In this episode I walk through a few areas of your practice (and life) that I believe you need to be hyper focused on and disciplined in to stay at the cutting edge and be the best you can be. (1:18)
I am excited to say that we are in a growth phase in my practice. We are getting 30-35% new patients consistently every month which is amazing but what that also means is that it's a little more work. Not only are there additional things you do in an exam with a new patient, but they are coming to you for a reason... and usually that reason is something like they weren't happy where they were going before. They are "trying you out" which means you better be bringing your A game! Listen in to see how I'm handling that and keeping things balanced in my office. (18:39)
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Ultimate O.D. Nugget - Setting Expectations
Welcome back to our Ultimate O.D. Nuggets! These are quick mini-episodes where we bring you a valuable pearl that you can use to start your week out right.
In this week's nugget it's all about how properly setting expectations in any area of your life will help set everyone up for a good experience. People become unhappy when there is a breach in expectations. Set them appropriately from the start and it will set you up for success. Enjoy!
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Are You Trading Time for Money or Do You Have A Business? - E70
Highlights from this episode:
Are you trading time for money or do you have a business? (00:34)
Office Talk: Mr. Fix-it and Customer service for tough patients (16:20)
What is your practice like if you're not there? Is it still making money? If your goal is to have a business, then it better be my friend! In this segment I give some steps to take to make sure you are not just trading time for money in your practice. Take a page from the corporate chains' playbook and make sure you are giving the right amount of attention to things that are actually making your practice money whether you are there or not: the optical. (00:34)
In this week's office talk I have a bunch of examples of customer service. Not so great ones that ended up in a patient leaving another office and coming to me and then some situations in my own office and how I handled them. Good customer service is rare my friends, but it's not hard. (16:20)
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Welcome back to our Ultimate O.D. Nuggets! These are quick mini-episodes where we bring you a valuable pearl that you can use to start your week out right.
In this week's nugget it's all about how to handle those slow times in your practice and not let them affect you longterm. Enjoy!
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
What Language Are You Speaking? - E69
Highlights from this episode:
What Language Are You Speaking? (00:38)
Office Talk: It's all about the details! (16:13)
To connect with your patients and gain their trust, you have to be speaking their language. If you know they have a pain point, ADDRESS IT! Let them know you are hearing them! This also means tailoring what you prescribe (or don't prescribe) for them. Not everyone may NEED a new pair of glasses for example. Being upfront and honest with patients will build good will and trust so even if they don't buy now, they will come back and buy another year. Let's think long-term, my friends, and build those lasting relationships now! (00:38)
You know the phrase, "when the cat is away the mice will play"? It's a real thing! Not quite to that extreme in my office but, it is a real thing that if your standards aren't consistently being reviewed with your staff and reminders made, things are going to slip. It's another great reason to stay involved in your practice and keep everyone on the same page. Mistakes happen obviously but don't let it become part of your culture. (16:13)
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Ultimate O.D. Nugget - Myokymia & Ocular Migraines
Welcome back to our Ultimate O.D. Nuggets! These are quick mini-episodes where we bring you a valuable pearl that you can use to start your week out right.
In this week's nugget it's all about myokymia & ocular migraines and what the body is trying to tell us. Enjoy!
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Top Tips for Handling a Slow Season - E68
Highlights from this episode:
Top Tips for Handling a Slow Season (00:38)
Office Talk: 10 Year Anniversary for Practice (15:07)
Whether you are just starting out on your own or are already in an established practice, you are going to have slow times. The key to not letting these times effect you is to remain calm and in control. In this episode I go over what I've learned over the past 10 years for how to deal with these times when they inevitably pop up. Being a good leader is much easier when things are going great! It's when things aren't going so well that a real leader is tested and brought out. (00:38)
Well, my friends, I've just reached the 10 year anniversary of opening my practice! It's crazy how fast/slow the years have gone but I can say with absolute certainty that I have learned so much and grown an incredible amount! It's worth it my friends, just keep grinding! (15:07)
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Ultimate O.D. Nugget - BHAG
Welcome back to our Ultimate O.D. Nuggets! These are quick mini-episodes where we bring you a valuable pearl that you can use to start your week out right.
In this week's nugget it's all about you setting your Big Hairy Audacious Goal and letting that guide you. Enjoy!
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Charge What You're Worth! - E67
Highlights from this episode:
Charge What You're Worth (00:35)
Office Talk: Dropping a Frame Line, Chats with Ultimate O.D.'s (12:31)
Think about it: your prices dictate the kind of person that will pay it. Right? When I started my practice, I thought my edge was going to be charging the lowest price for my exam. As it turned out, I learned a valuable lesson about setting prices and expectations to get the kind of patient you want to build your practice on! (00:35)
Let me just say, getting to have conversations with other Ultimate O.D.'s out there is so invigorating to me! I'm fired up from a great chat I had with an O.D. in Pennsylvania and I know I'm better for it. Iron sharpens iron, my friends. Reach out to other O.D.'s you look up to and respect and see where it takes you! I guarantee you'll learn something new and it will improve your life and practice in some way. I'm always up for connecting and love it when you all reach out so let's keep it going and growing! (12:31)
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Ultimate O.D. Nugget - Recalls on Steroids
Welcome back to our Ultimate O.D. Nuggets! These are quick mini-episodes where we bring you a valuable pearl that you can use to start your week out right.
In this week's nugget it's all about how to communicate your message effectively to patients and keep your practice top of mind for when they need you (aka Recalls on Steroids). Enjoy!
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Top 5 Tips to Connect With Your Patients - E66
Highlights from this episode:
Top Tips to Connect With Your Patients (00:36)
Office Talk: Sustainability, MCO Student Project, & Setting Expectations (12:13)
In our profession, we are constantly creating and building relationships (or we should be). You know those people who are just amazing at connecting with others and make you feel like you're the only one in the room? You can do that too! In fact, you NEED to be doing that with your patients. You will not only build loyalty from that patient for years to come, but you will be a better doctor to them because you actually KNOW how you can help make their life better. You will know what their needs are far beyond what you can find out with some quick screening questions in a workup. Trust me my friends, use these tips to improve your connections and relationships and watch your practice and patient satisfaction explode! (00:36)
In this episode's office talk I've got a lot of things I'm going over in my practice. First of all, burn out is a real thing my friends. You need to make sure you have a balanced schedule not only for you, but for your staff. Happy staff will get you happy patients. I was also contacted by one of my past interns who is now a student at MCO to review my practice for a project so you know I'm very excited about that! Then, in August I had my best month ever in my practice so coming into September and beyond where it isn't quite as gangbusters is something I have been proactively setting expectations for with my staff. Enjoy! (12:13)
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Ultimate O.D. Nugget - What Are You Worth?
Welcome back to our Ultimate O.D. Nuggets! These are quick mini-episodes where we bring you a valuable pearl that you can use to start your week out right.
In this week's nugget it's all about what you are worth. What do you charge for your services? Whatever price you set will convey a certain attitude and attract a certain type of person. Enjoy!
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Case Studies on Customer Service - E65
Highlights from this episode:
Case Studies on Customer Service (00:40)
Office Talk: Staffing & Intern Update (21:05)
Don't you ever wonder if other practitioners have the same experiences as you? And, do you sometimes wonder how in the world they handle them? In today's Run Down, I give you 4 situations from just the past few weeks that I've had in my practice, and how I dealt with them. Sometimes it's nice to just know you're not alone with some of this stuff and maybe you'll be able to take something away from how I handled them. Like I often say, I'll be either a great example or a horrible warning for you but I think we can all grow from hearing about it! (00:40)
Let me just say this for this episode's office talk: Staffing with either make you love your job, or hate your life. I have an amazing staff right now; probably the most cohesive we've ever been, and it shows! The other thing we have going on is our current GVSU intern. I'm having her sit in on frame meetings, office meetings, etc. to hopefully give her a good view of what running a practice looks like. It's so much more than just doing an eye exam isn't it, my friends? (21:05)
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Ultimate O.D. Nugget - What You Talk About, You Get
Welcome back to our Ultimate O.D. Nuggets! These are quick mini-episodes where we bring you a valuable pearl that you can use to start your week out right.
In this week's nugget it's all about what you talk about in an appointment. Believe it or not, it makes a difference and people actually listen more than you think. See how the power of suggestion can make a difference in your practice. Enjoy!
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
3 Keys to Being a Successful Leader in Your Practice - E64
Highlights from this episode:
3 Keys to Being a Successful Leader in Your Practice (00:39)
Office Talk: Referrals, Cohesive Team, & Office Causes (15:40)
If you want a successful, thriving practice, you have to do what it takes to create such a thing! There are 3 basic things I think good practice leadership boils down to and I list them all out in this episode and share how I put these things into practice in my own office. Let's get our ducks in a row and keep on growing my friends! (00:39)
In this week's office talk I have updates on how my referrals are going for my specialty lens clinic as well as how my team is doing as a cohesive team. We are also starting in on supporting different causes as a practice leading into the holiday season. Hear how my staff is reacting to it and how it's all going so far! (15:40)
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Ultimate O.D. Nugget - Marketing
Welcome back to our Ultimate O.D. Nuggets! These are quick mini-episodes where we bring you a valuable pearl that you can use to start your week out right.
In this week's nugget it's all about marketing. Your goal is to grow your practice, so what does that mean in regards to marketing and the service you provide? Enjoy!
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
5 Big Picture Things You Can Do to Give a Better Patient Experience - E63
Highlights from this episode:
5 Big Picture Things You Can Do to Give a Better Patient Experience (00:41)
Office Talk: Staff Reviews & Office Intern (26:44)
There are a million little things we can do to improve the patient experience throughout their visit with us. However, if you don't get the big picture things right first, those little things won't make the difference you need them to. It all starts at the top so I have consolidated it down to 5 major things that if you set up them up correctly in your office, will make the rest of it easy as can be! (00:41)
In office talk this week, it's review time! Some people dread this time but I find it's a great way to keep up the communication with my staff, set new goals, and reenergize everyone for the future. Reviews are a good thing my friends. If handled correctly, things will only get better! (26:44)
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
What Do You Do Here? - E62
Highlights from this episode:
What Do You Do Here? (00:48)
Office Talk: Finding your sweet spot, Community, etc. (12:16)
I'm bringing back a famous John F. Kennedy story to illustrate the bigger vision of what we do every day. You need to know for yourself what your purpose is in your practice, community, staff, etc. Once you have this figured out, you can direct your time and energy to things that actually matter and not waste time with things that don't. (00:48)
I had a great conversation with a patient this past week who happens to be a very successful business owner. We talked about finding your sweet spot in life and business. This goes back to what I've been talking about a lot recently with deciding when and how to grow the practice. I also have some updates on things we've been doing in our community that have been great for us! (12:16)
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
5 Things a Door to Door Salesperson Can Teach You - E61
Highlights from this episode:
5 Things a Door to Door Salesperson Can Teach You (00:37)
Office Talk: To Grow or No? (13:00)
Door to door sales is hard. I would know, that was my summer job at one point in college. I canvased for a roofing company and as crazy and hard as it was, I learned a TON. And, looking back now, I realize there are things that have stuck with me that I continue to use today. So, I thought I'd share some of the things I took from a seemingly completely unrelated job and applied them to my private practice. (00:37)
It's the million dollar question isn't it? Do you want to grow/expand knowing that means doubling your overhead and not necessarily adding much more revenue? Or do you tough it out in a smaller spot and keep your net income high? This is the dilemma I'm facing right now my friends. Tune in! (13:00)
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
What Football Taught Me About Optometry [Holiday Episode]- E60
Highlights from this episode:
What Football Taught Me About Optometry (00:42)
Office Talk: Scleral Clinic Update, Docs going the extra mile, New Office low down (25:53)
You may not be able to tell by looking at me but, I played college football. Football was a huge part of my life for many years and consequently taught me many things and shaped me to be who I am today. Given that this is Labor Day weekend and the "start" of football season, I thought it would be fitting to share how this sport has impacted my life as an optometrist. (00:42)
In Office Talk today, sclerals are still booming my friends! I had an inspiring experience with another practice that referred a patient to me for them which I'll explain. Plus, I've been talking to doctors all over that are going the extra mile and let me tell you, they're going to do big things! With the ever changing climate of real estate and COVID, I have an update on the "new office". Don't miss it! (25:53)
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
7 Reasons Your Patients Are Firing You - E59
Highlights from this episode:
7 Reasons Your Patients Are Firing You (00:56)
Office Talk: Solution Reach, Patient Communication, & Networking (14:00)
In our profession being "fired" by a patient doesn't necessarily mean someone is in our office blowing a gasket on us and storming out. No. For us, it's a quiet "firing". The patient will leave your office and just never come back. In this episode I go over all the reasons why a patient will fire you and what you can do about it! (00:56)
In Office Talk this week, I've got a few weeks under my belt with a new patient communication system, Solution Reach so I've got updates on how that's going. I'm also implementing some new touch points with my patients that I'll explain as well as how networking the last year and half or so has affected me. Don't miss it! (14:00)
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Step-by-Step Guide to Building Your Organizational Chart - E58
Highlights from this episode:
Step-by-Step Guide to Building Your Organizational Chart (00:44)
Office Talk: Ruth's Chris & New Schedule (11:28)
If you've listened to past episodes, you've heard me mention the importance of having an organizational chart. First, you get the right people on the bus, THEN you need to get them into the right seats! Having an organized structure for your practice will help you become more efficient as well as make filling specific seats so much easier because you know exactly what you need. In this segment, I give step by step instructions on how to build this from the top down. (00:44)
The Ruth's Chris trip with my staff was a success! Today, I share all the things I did to prep them leading up to the outing and how it all turned out. This could be a great idea for your staff as well. Join our email list to get all my resources for the staff "homework". (11:28)
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
The Curse of Knowledge in Optometry - E57
Highlights from this episode:
The Curse of Knowledge in Optometry (00:43)
Office Talk: Rebranding my practice, new frame line update (14:04)
Not to sound arrogant, but we are pretty smart people as optometrists! It takes a lot of work and a lot of schooling to do what we do and with that, I think we can sometimes forget how it feels to NOT know something about the eye. Welcome to the rest of the world! Something that can make or break your patient's experience in your practice is how (or if) you communicate all that information to them. People want to feel in control of their care and the curse of knowledge can leave you feeling like what you know is common knowledge and your patient thinks you are extremely vague and unhelpful when it comes to their eye care. In this segment, I walk you through exactly how to combat this phenomenon. (00:43)
In this week's Office Talk, I have big news about how I am rebranding my practice! We are making some fun changes and I would love your feedback on them. I also have an update for you on the new high end frame lines that I've added. Stay tuned for more! (14:04)
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Optometry's Purple Cow - E56
Highlights from this episode:
Optometry's Purple Cow (00:48)
Office Talk: Recruiting a Doctor, Ruth's Chris, & Office Updates (15:30)
The Purple Cow is a book by Seth Godin and I would highly recommend it! In this episode I apply the concepts in this book regarding marketing to our practices. Listen in and see where you fall in the Innovation Adoption Cycle and how you can use that to make your business better! (00:48)
In this week's office talk I talk about my struggles with recruiting another doctor and some new office developments. Remember how I talked about giving luxury experiences? I am going to lay out my entire plan for having my office staff experience this as well as adding some new software and technology to the office to help us grow and become better than ever! (15:30)
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
3 Ways to Grow Your Practice 2X - E55
Highlights from this episode:
3 Ways to Grow Your Practice 2X (00:)
Office Talk: Convo with my Mentor (13:41)
There are so many little tricks out there claiming to be the "silver bullet" to success. Well, this one my friends just makes sense intuitively. If you have a goal, what is something you can do that may not GUARANTEE you hit it but it will vastly increase your chances and in all reality, it will force you to grow and learn even more than you had thought starting out? The answer is: GO BIGGER. I give 3 specific steps to physically doing that in this episode. Don't miss this segment! (00:35)
In this week's Office talk, I recap an amazing day I spent with my mentor of 10 years in Colorado at the AOA meeting. If you take nothing else away from this segment, I hope you realize the importance and the benefit of having a mentor. Find someone who's where you want to be and ask them a million questions! You won't regret it and you would be surprised how much successful people love to share their wisdom. (13:41)
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Step-by-Step Guide to Amazing Customer Service: Part 2 - E54
Highlights from this episode:
Step-by-Step Guide to Amazing Customer Service: Part 2 (00:42)
Office Talk: Managed Care, Practice Purchases, & New Rules (14:37)
In this week's episode, we are picking up where we left off last week in our guide to Amazing Customer Service. In part 1 we talked about: analyzing the Rx, knowing the patient's pain points, and style. Today we wrap it up with the last few steps to make that stand-out experience that patients will want to tell everyone they know about. Use this to grow your practice and make your patients loyal for life! (00:42)
In the Office Talk this week, I give you my take on managed care and why it's a great thing for new practices. I also talk about my philosophy on those big equipment purchases that you will undoubtedly want to add to your practice... just don't forget the finances of it. We also had a slip-up in my office the other day that introduced a new "rule"! (14:37)
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Step-by-Step Guide to Amazing Customer Service: Part 1 - E53
Highlights from this episode:
Step-by-Step Guide to Amazing Customer Service: Part 1 (00:43)
Office Talk: Growing the Practice & Office Culture (22:59)
We talk about this all the time on this podcast and that is the importance of customer service. In this episode I give a step-by-step guide to implementing that in your optical. I'm talking from how to set it up and explain it to your staff to the actual practice of doing it. I had to break it up into two parts because there was just so much good stuff in here that I didn't want to leave out. Use this in your practice and keep it growing my friends! (00:43)
In today's office talk, I'm going over some bigger things I do in my practice to grow. These things range from accepting every insurance you can (and why I believe that is a great move especially if you're wanting to grow), to figuring out where you should market your practice. I also was able to have a conversation with Dr. Katie Greiner this week and she is where I want to be! She leads a practice with 76 staff members and multiple docs and still manages to maintain a great office culture. I asked her how she kept her practice culture in such a huge practice and she gave some fantastic insight! (22:59)
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Are You Meeting Patient Expectations? - E52
Highlights from this episode:
Are You Meeting Patient Expectations? (00:54)
Office Talk: Blood in the Water & Staff Perks (18:06)
What makes a great patient experience? The answer is meeting (or exceeding) the patient's expectations. The first step in this is figuring out what your patients' expectations actually are. You might be doing things that you think far exceed what's expected but the patient views it as a given. This segment is all about how to deliver on what you promise and blow your patients minds! (00:54)
Complacency is your enemy, my friends. Be careful that you don't let yourself slip and stagnate because that opens up the door for some other ambitious doc to swoop in and do what you aren't. Stay sharp, keep growing, and you'll give anyone trying to take over a run for their money. The other things I'm building up in my practice are staff perks. Make your staff happy and keep them looking good and it will pay dividends! (18:06)
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
3 Keys to a Successful Optical Patient Experience- E51
Highlights from this episode:
3 Keys to a Successful Optical Patient Experience (00:42)
Office Talk: Luxury Frame Lines & Staying Cutting Edge (19:28)
In most practices, optical is a huge profit center. Patients will spend more time in optical than with you and since it is such a huge chunk of their time in your office, you need to make sure they are blown away by the service and care they receive there. Not to mention, whatever they come out of your optical with will be a daily reminder on their face of that experience. Make it a great one and it will pay dividends for years to come! (00:42)
In this week's Office Talk, I am adding two "luxury" frame lines to my practice! I give my reasoning and what I'm trying to accomplish by bringing these in. I also discuss how to spot "weaknesses" in a practice just by taking a look at their website and optical for example. Enjoy! (19:28)
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
5 Keys to a Great Office Culture - E50
Highlights from this episode:
5 Keys to a Great Office Culture (00:38)
Office Talk: Recalls, Favorite Tools, & Culture Index (13:07)
If you have ever had a GREAT employer, you can probably attest to the fact that it had a great culture. That, my friends, is the secret sauce of an amazing workplace for both the owner/doctor and the rest of the staff. Creating this great culture and then KEEPING it despite the inevitable turnover of staff is crucial. In this episode I go over some keys for keeping everyone on the same page, growing, and above all enjoying their work which will motivate your staff and create an office atmosphere that they will never want to leave. (00:38)
In this week's Office Talk, I discuss a new tool we are using for recalls and how it has boosted efficiency and is extremely user friendly for my patients. I share my must-have tools you should ALWAYS keep in your office, and my financial advisor suggested using the "Culture Index" to assist in finding a compatible doctor to add to my practice. You won't want to miss this segment! (13:07)
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
5 Hats You Need to Wear as a Practice Owner - E49
Highlights from this episode:
5 Hats You Need to Wear as a Practice Owner (00:56)
Office Talk: Morning Huddle, New Hire Progress (15:57)
As a practice owner, it can be easy to get lost in the weeds and not spend your time and energy on the most productive things. Learning what is worthy of your attention is the first step. It has taken me a decade to figure this out and as my practice grows and changes, I believe these 5 things will continue to hold true. (00:56)
In today's Office Talk, I go over the importance of a morning huddle and what I include in that to set my staff up for a successful day. I also added a staff member recently so I'll give an update on how she's doing with training and fitting in to the office. (15:57)
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
4 Keys to Starting an Office - E48
Highlights from this episode:
4 Keys to Starting an Office (00:45)
Office Talk: New Office Design, Marketing (15:50)
Having started one practice a decade ago and staring down the barrel of opening another one, I am acutely aware of several things that I believe are a top priority to make a successful new office. Some of these I've had to learn the hard way over the years and I will not underestimate their importance again. (00:45)
Big things are happening with the new office! I've met with the architect and am fleshing things out. You definitely start to see the line between wants and needs. The other area that I have big plans for is: marketing. We do not do this enough as private practices and I am a huge believer in how much it pays off! (15:50)
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
7 Things Your Patients Want: Part 2 - E47
Highlights from this episode:
7 Things Your Patients Want: Part 2 (00:34)
Office Talk: Expo East & Practice Evaluation (12:05)
This week we are wrapping up the 7 Things Your Patients Want and trust me you need to know all of these! Not only will this connect you more to your patients, but it will help you direct your time, effort, and energy to things in your practice that will actually make a difference to the people that matter most: your patients. (00:34)
We are headed to Expo East this week! I'm talking Optometry meetings for the year as well as some great perspective I got from another podcast on the importance of and how to evaluate a business. I'm using their suggestions to look at my own practice as I get ready to expand and make sure I am running a tight and efficient ship. (12:05)
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
7 Things Your Patients Want: Part 1 - E46
Highlights from this episode:
7 Things Your Patients Want: Part 1 (00:47)
Office Talk: New Frame Lines, Online Presence (13:02)
Patients have demands of us. When we forget this, the patient experience suffers and they will not stick around. This is Part 1 of a 2 part series on the big things that patients want. Some of them you may not expect so tune in and get the full run down! (00:47)
Things are moving along with the new office and in creating the vision for it, it is causing me to reevaluate some of my current frame lines and I'm finding a gap where I want to add a new line in. I am also talking about the importance of visibility and your practices's online presence ESPECIALLY when you are starting new. (13:02)
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Multifocal Conversations You Need to Have - E45
Highlights from this episode:
Multifocal Conversations You Need to Have (00:37)
Office Talk: Meetings, New Office, New Hire, Oh my! (11:36)
Out of all the glasses/contacts we prescribe, multifocals could probably be considered the "problem child". These Rx's (and really the patients too for that matter) require some additional care and explanation if it is to be successful. In this episode I lay out the key conversations you need to have to make these go as smooth as possible and leave everyone feeling good at the end of the day. (00:37)
This week in Office Talk we have a lot going on! I'm talking meetings, where I'm at with the new practice design and planning, and then how my new hire is panning out. Tune in for all the details! (11:36)
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Ultimate O.D. Nugget - The Vision
Welcome to our new addition: The Ultimate O.D. Nuggets! These are quick mini-episodes where we bring you a valuable pearl that you can use to start your week out right.
In this week's nugget it's all about the vision. A vision is a living, breathing entity. If you don't nurture it, it will die. Enjoy!
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
4 Simple Strategies for Growth - E44
Highlights from this episode:
4 Simple Strategies for Growth (00:45)
Office Talk: Cold Start Practice Updates & Scleral Progress (:)
If I were to ask you if you wanted to grow your practice, I'm sure the answer would be a resounding "YES"! The question then becomes, "how?". It's easy to have paralysis by analysis at that point if you don't have a clear vision or actionable steps to actually grow specific areas of your practice. That is what this run down is all about, my friends! Identify where you could use the most growth, use these strategies, and get after it! (00:45)
As I have mentioned in previous episodes, I am starting another practice! I'm in the beginning stages of this cold start with designing, getting quotes for the build-out, etc. It's interesting to see what has changed since I last did this 10 years ago. There are things that have popped up that instead of being deterrents, I am actually appreciating because it's a barrier to entry that would cause most docs to call it quits. Listen in and join me on this exciting journey! (15:02)
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Ultimate O.D. Nugget - Connecting
Welcome to our new addition: The Ultimate O.D. Nuggets! These are quick mini-episodes where we bring you a valuable pearl that you can use to start your week out right.
In this week's nugget I'm talking about connecting with people and building relationships. Enjoy!
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Principles of GreatCustomer Service - E43
Highlights from this episode:
Principals of Great Customer Service (00:47)
Office Talk: Analyzing Current Office for New Practice Decisions (9:41)
A great example of exceptional customer service is how a conflict is handled. This is an art my friends and something that I have slowly been improving on since I began practicing. I have consolidated what I've learned down to several principals to easily share with you. (00:47)
Whenever you open an office, you know there are a million and one decisions to make. I have a good timeline laid out where I am not crunched but I am not waiting around either. I'm starting to take a look at everything in my current practice to see what I want to carry on to the next and what I maybe don't. Come and enjoy the journey with me! (9:41)
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Ultimate O.D. Nugget - The Power You Have
Welcome to our new addition: The Ultimate O.D. Nuggets! These are quick mini-episodes where we bring you a valuable pearl that you can use to start your week out right.
In this week's nugget I am talking about the power that you have and how it affects others. Enjoy!
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Setting Up a Successful Optical - E42
Highlights from this episode:
Setting Up a Successful Optical (00:50)
Four Questions: Least Favorite Part of the Job? (12:49)
Office Talk: Big Announcement!! (21:03)
Optical is a huge part of our practices (usually) not only for revenue but also just the sheer space it takes up. I strongly believe that an old, dark, and outdated optical is a great way to discourage patients from buying their glasses from you. Don't worry though, I have a few ideas that might help you spruce up this area of your practice and turn it into a highlight instead of an eyesore. (00:50)
We are now on to the last part of the "Four Question" series we've been doing the last few weeks. Today's question is: What is your least favorite aspect of the job? There are three things that I can pick out that I'm not a big fan of that I will share with you. However, you will notice, these things may not be my favorite but I have talked myself into "liking" over the past decade. (12:49)
In this episode's Office Talk, I recap a staff member leaving and the effect that has had on the general feel of my practice. I also have a fun announcement for something coming down the pipeline that will sort of take the place of the "Cold Start" segment I have done in the past! Stay tuned for more! (21:03)
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Ultimate O.D. Nugget - Taking Care of Your People
Welcome to our new addition: The Ultimate O.D. Nuggets! These are quick mini-episodes where we bring you a valuable pearl that you can use to start your week out right.
In this week's nugget we discuss the importance of taking care of your team. They are what is going to get you through and build an amazing practice and if you don't take care of them, in this job market, they are going to find something better. Enjoy!
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
5 Ways to Keep Optical Simple - E41
Highlights from this episode:
5 Ways to Keep Optical Simple (00:44)
Four Questions: What you love about what you do? (11:00)
Office Talk: The Week of Students (15:56)
Optical is a large part of the majority of practices. If not set up correctly, it can be an area that can cause patients to glaze over and force your opticians into giving a mini-lens school just to explain the decisions they have to make. My advice: KEEP IT SIMPLE! Both your patients AND your opticians will thank you. This week I give 5 ways to make this a relaxed and enjoyable encounter for all involved. (00:44)
We continue on in our "Four Questions" segment with question #3: What do you love about what you do? There are so many things that come to mind for me so I narrowed it down to my top 3 things. Let me know what yours are! (11:00)
In today's office talk, I give some great news on a new milestone I just cleared as well as some great opportunities to talk with the next class of optometrists. I had the privilege of meeting with students from two great schools this week and let me tell you, it was so invigorating! There were tons of great questions and without a doubt it solidified my love for the profession and mentoring even more. (15:56)
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Ultimate O.D. Nugget - Real Life Customer Service Example
Welcome to our new addition: The Ultimate O.D. Nuggets! These are quick mini-episodes where we bring you a valuable pearl that you can use to start your week out right.
In this week's nugget I give a real life example from my own practice of a situation in which we (in my opinion) provided exceptional customer service. Let how I handled it be a great example or a horrible warning. Enjoy!
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Keys to an Efficient Practice - E40
Highlights from this episode:
Keys to an Efficient Practice (00:40)
Four Questions: What did you know that you found out was wrong? (11:22)
Office Talk: Sclerals & Staffing (19:59)
We all know that there are a million little things that go in to a day in the office. Between all those things, I guarantee there are ways to make it more efficient. Today I give you just a few ways that I have found in my own practice to maximize efficiency which in turn will save your time, money, and sanity. (00:40)
This week we are continuing on in the "Four Questions" series with: What did you know that you found out was wrong? Now there are SO many things I have learned over the years since opening my practice but I have narrowed it down to my top three things for you. Don't forget to let me know what yours are! (11:22)
In office talk, we are chugging right along with scleral fits and I am very excited with how that part of my practice is growing! I have a staff member moving away as well so we are navigating that and planning for the future! (19:59)
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Ultimate O.D. Nugget - The Business of Optometry
Welcome to our new addition: The Ultimate O.D. Nuggets! These are quick mini-episodes where we bring you a valuable pearl that you can use to start your week out right.
In this week's nugget we discuss how to learn the business side of an optometric practice. It's easier than you think. Enjoy!
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
5 Steps to Marketing Your Practice Like a Pro - E39
Highlights from this episode:
5 Steps to Marketing Your Practice Like a Pro (00:42)
Office Talk: A Visit from Dr. Hass (14:37)
When times are tough or budgets need to be pared down, usually marketing is one of the first things to go unfortunately. I think marketing is usually put on the back burner because they are not good at it or they do not know where to start. Today I go over 5 simple steps to help you jump start your marketing and set you on a path to find the most effective way to market your practice. (00:42)
This week I had the pleasure of having Dr. Hass from Owosso come in to get a rundown on scleral lenses! I am also solidifying my top three favorite scleral lenses to fit so I can cover all sorts of situations. I am very excited about the progress being made and can't wait to share it! (14:37)
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
3 Unique Solutions to Glasses Issues - E38
Highlights from this episode:
3 Unique Solutions to Glasses Issues (00:55)
Four Questions (8:40)
Office Talk: Protect Your Reputation (19:10)
In today's run down we talk about some out-of-the-box optical solutions I have used over the years to help give my patients the kind of vision that they want and need for their lifestyle. These might be some options you haven't thought about before and now you'll have something to try when the situation arises. (00:55)
"Four Questions" is a new segment I'm adding for a few weeks going through some big picture questions that I think are great for helping you take stock of where you're at in your practice. The four questions I will be discussing are:
-
What have you learned?
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What did you know that you found out was wrong?
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What is your favorite aspect of the job?
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What is your least favorite aspect of the job?
I will give my answer to the first question in this segment and I hope to hear from you what your answers are. (8:40)
I have talked before about how you need to have your elevator pitch ready to give at a moment's notice. Well, this extends to how you carry yourself as a person both inside AND outside the office. Today I share a few examples that have just recently happened to me where how I acted outside my practice could have led to much different relationships with people and prospective patients. (19:10)
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Ultimate O.D. Nugget - Standing on the Shoulders of Giants
Welcome to our new addition: The Ultimate O.D. Nuggets! These are quick mini-episodes where we bring you a valuable pearl that you can use to start your week out right.
In this week's nugget I think back to what one of my greatest mentors taught me through his love of this profession. Enjoy!
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Ultimate O.D. Nugget - Be in the Mix
Welcome to our new addition: The Ultimate O.D. Nuggets! These are quick mini-episodes where we bring you a valuable pearl that you can use to start your week out right.
In this week's nugget we are making a point of knowing the state of your practice. Be in the mix! Enjoy!
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Staffing: The Family You Choose - E37
Highlights from this episode:
Staffing: The Family You Choose (00:40)
Office Talk: Tales of the Specialty Niche (11:48)
Staffing. It's one of the most consistent battles we face as practice owners. In this episode, we cover the importance of having a vision for your office, what your metrics are for knowing how many staff you need and what to pay them, what you should expect them to be able to do, availability, and how they fit into your office culture. Having these things figured out ahead of time will help streamline your staffing journey and hopefully leave you less stressed. (00:40)
As you know if you have spend any amount of time listening to this podcast, I am working on creating a specialty lens niche in my practice. I have some great updates and headway from the last week or two that I'm excited to share. Take my word for it, if you are going to add a specialty to your practice, you need to be willing to get your hands dirty. It's not all going to be smooth and easy, but it will be worth it, my friends. (11:48)
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Ultimate O.D. Nugget - Patient Appreciation
Welcome to our new addition: The Ultimate O.D. Nuggets! These are quick mini-episodes where we bring you a valuable pearl that you can use to start your week out right.
In this week's nugget I talk about something I do in my practice to show patient appreciation that ALSO works as a form of internal marketing. Enjoy!
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
5 Little Things That Will Make A Big Difference in Your Practice - E36
Highlights from this episode:
5 Little Things That Will Make A Big Difference In Your Practice (00:36)
Office Talk: Staff out and Scleral Fits! (11:48)
In today's episode, I have some rarely mentioned pearls that can improve your efficiency in the exam chair and give you a new perspective on a common headache we have to deal with: rx checks! (00:36)
This week I had my two top staff members out for various reasons so listen to hear how that ended up going with the rest of the team. I also had some new scleral fits and let's just say I am fired up! (11:48)
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Ultimate O.D. Nugget - The Power of Networking
Welcome to our new addition: The Ultimate O.D. Nuggets! These are quick mini-episodes where we bring you a valuable pearl that you can use to start your week out right.
In this week's nugget I talk about the power of networking. Whatever your goals are, there are people out there that can help you reach them. Time to utilize your network and find them!
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
The Patient Experience: Part 3 - E35
Highlights from this episode:
The Patient Experience: Part 3 (00:48)
Cold Start: Paying Yourself (10:39)
Office Talk: Staff Quizzes (17:26)
This week we finish up the Patient Experience series where we are taking a look at the process a patient goes through coming into your practice and seeing it all from their perspective. The final part we discuss today is covering everything that happens once the patient LEAVES your practice after their exam and optical. Use this viewpoint to do a SWOT analysis on your current office flow/procedures/etc. to find places where you could make things more efficient, cut out redundancies, fix pain points, or add something new to set you apart. (00:48)
I'm bringing back the Cold Start segment this week my friends! I share some stories about paying yourself when you first start out and how I handled friends and family not coming to my practice right away. Trust me, this could end up being a blessing in disguise! (10:39)
In today's Office Talk, I talk about something I added to my monthly staff meeting and it really sparked a lot of interest and involvement from my staff regarding our specialties! (17:26)
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Ultimate O.D. Nugget - Do More of What You Love
Welcome to our new addition: The Ultimate O.D. Nuggets! These are quick mini-episodes where we bring you a valuable pearl that you can use to start your week out right.
In this week's nugget Dr. Lillie shares his philosophy on how to make your practice and life in general more enjoyable.
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
The Patient Experience: Part 2 - E34
Highlights from this episode:
Patient Experience: Part 2 (00:50)
Office Talk: Mistakes & Office Updates (18:48)
Closing Thought: The Hedonic Treadmill (28:11)
In Part 2 of our Patient Experience series, we follow the patient through their actual exam with you and through the optical process. Remember to take a good look at your practice from the patient perspective to identify inefficiencies, issues, or areas that could be better. (00:50)
There's a small mistake that plagues me from time to time in the exam room and I want to know if you all experience this too! In other office talk, I've made some adjustments and improvements to my office from an office chair to tinted windows. This segment should give you some good ideas for your own practices! (18:48)
For today's closing thought, I'm focusing on the hedonic treadmill and how finding a grander and personal purpose is key to getting off the thing and actually enjoying your life. (28:11)
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Ultimate O.D. Nugget - Vendor Relationships
Welcome to our new addition: The Ultimate O.D. Nuggets! These are quick mini-episodes where we bring you a valuable pearl that you can use to start your week out right.
In this week's nugget Dr. Lillie gives some great advice on how to handle relationships with your vendors and use them to your advantage. Enjoy!
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
The Patient Experience: Part 1 - E33
Highlights from this episode:
The Patient Experience Part 1 (00:46)
Office Talk: Be My Valentine (14:26)
Over the next few episodes I am going to go through the patient life cycle and experience with you. I believe it's important to take a different perspective to know where you need to improve your practice and who better to take that perspective from than the consumer! Don't miss out on this segment and you will find some great ways to improve that you probably had never thought of before. (00:46)
In today's office talk segment I share a fun way that I used the Valentine's "holiday" to bond with my staff and unite my practice. (14:26)
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Ultimate O.D. Nugget - Staff Buy-in
Welcome to our new addition: The Ultimate O.D. Nuggets! These are quick mini-episodes where we bring you a valuable pearl that you can use to start your week out right.
In this week's nugget Dr. Lillie gives some great ways to get staff buy-in and then use your happy staff to get your patients excited as well. Enjoy!
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
5 Ways To Be Involved in Your Community & Grow Your Practice - E32
Highlights from this episode:
5 Ways to be involved in your community & grow your practice (00:40)
Office Talk: Hiring updates, improving office efficiency, and the power of collaboration (10:45)
You want to build good will and get noticed? Take care of and be involved in your community! In this segment I will give you 5 ways I do this with my practice and hopefully you will find these to be helpful in your practices as well. You can check out my "Ask Dr. Lillie" articles on the last page of my community's monthly newsletter right here. If you have any other questions about how we set up these promos, shoot me an email and we can show you what we've done! (00:40)
In Office Talk today we are continuing on in the hiring process with a candidate so I'll update you on that as well as some other small adjustments I'm making to my office to help it run even more efficiently. I am increasingly amazed at the amount of collaboration that has happened professionally since COVID hit and I think it is a huge asset to have other colleagues to bounce ideas off of and help each other out. (10:45)
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Ultimate O.D. Nugget - Managing Your Emotions in Leadership
Welcome to our new addition: The Ultimate O.D. Nuggets! These are quick mini-episodes where we bring you a valuable pearl that you can use to start your week out right.
In this week's nugget Dr. Lillie talks about the importance of managing your emotions and keep an even keel in your practice leadership. Enjoy!
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
5 Principles of Effective Hiring - E31
Highlights from this episode:
5 Principles of Effective Hiring (00:44)
Answering questions from the audience! (13:03)
Office Talk: Hiring Updates & Growing Leaders (16:29)
Hiring is a BIG DEAL. If you don't do it right, you are wasting precious time and let's be honest, a whole lot of money on the wrong person. In this segment I give you my 5 principles I use in figuring out who I need to hire for what. (00:44)
In today's office talk I will walk you through my own current situation in hiring a new staff member as well as how I'm continuing to utilize my staff meetings as a way to elevate my staff and push them to grow. (16:29)
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Ultimate O.D. Nugget - Have a Vision
Welcome to our new addition: The Ultimate O.D. Nuggets! These are just quick mini-episodes throughout the week where we bring you a valuable pearl that you can use to start your week out right.
In this week's nugget Dr. Lillie talks about the importance of having a vision for where you want to be and putting it on paper. Make it tangible and see it become reality. Enjoy!
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
4 Ways To Motivate Your Staff in the First Quarter - E30
Highlights from this episode:
4 Ways To Motivate Your Staff in the First Quarter (00:54)
Cold Start: Keeping the Troops Happy (09:58)
Office Talk: Staff Management & Scleral Update (16:20)
We all know the feeling of coming out of the holiday season in December with time off and staring down the barrel of MONTHS with no days off in sight. Today we give you 4 ways to keep your staff motivated through the busiest and the dreariest quarter of the year. (00:54)
Bringing back the cold start segment in this episode! One of the big parts of being a good leader is keeping your troops happy. You don't have happy troops, you don't have a happy office and that's not good for anyone. (09:58)
In office talk today, we have handling staff work-life balance with kids as well as a scleral lens update. Stay tuned! (16:20)
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Ultimate O.D. Nugget - Staff Management: Dispensing
Welcome to our new addition: The Ultimate O.D. Nuggets! These are just quick mini-episodes throughout the week where we bring you a valuable pearl that you can use to start your week out right.
In this week's nugget Dr. Lillie demonstrates the importance of your staff knowing how to do an AMAZING dispense. A good dispense gives your patients confidence in their purchase, proper expectations for the adaptation process, AND will save you a ton of chair time dealing with Rx checks. Enjoy!
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
3 Ways to Prepare Your Team for Success... AND More Profit - E29
Highlights of this episode:
3 Ways to Prepare Your Team for Success... AND More Profit (00:50)
Office Talk: Growth and Sclerals! (12:59)
Over the past 10 years, I have found some great ways to use preparation to both my patient's and my staff's advantage. In this segment I pass on my key strategies to not only make my staff's job easier in the heat of the moment but also give my patient's an extremely well prepared and smooth experience! (00:50)
We are GROWING my friends!! And with all the amazing things that come with growth, we also get some growing pains. I am going to walk through the changes we have to make as an office to accommodate this growth as well as how my scleral and specialty lens clinic is coming along with new marketing and updates there. Stay tuned! (12:59)
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Ultimate O.D. Nugget - Real Life Examples of Losing the Battle to Win the War
Welcome to our new addition: The Ultimate O.D. Nuggets! These are just quick mini-episodes throughout the week where we bring you a valuable pearl that you can use to start your week out right.
This week's nugget we give you REAL LIFE examples from Dr. Lillie's practice of ways to give exceptional customer service and earn patients for life by losing the battle and winning the war. Enjoy!
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
3 Areas Your Staff Has to Own in Your Practice - E28
Highlights from this episode:
3 Areas Your Staff Has to Own in Your Practice (00:52)
Office Talk: Learning experiences with sclerals (11:59)
Closing Thought: The Dunning-Krueger Effect (22:43)
Your staff really is the tip of the spear in your practice. Patients deal with them before AND after you so you want to make sure those interactions go smoothly. In this episode I give you 3 areas that your staff needs to own and be rock stars at to give great patient experiences, not to mention making your life easier AND helping them feel valued in their positions. (00:52)
I have had 5 scleral fits so far and I have learned A TON! Today I'm going through some of the patients that were not home runs initially, what happened, and how I handled it. Don't miss this segment if you are at all looking into fitting scleral lenses in your practice! (11:59)
We are all very familiar with bell-curves right? Well, in today's closing thought I explain the Dunning-Krueger effect and how we need to understand how it works and applies to us in our lives and more specifically when adding a specialty to the practice. (22:43)
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Ultimate O.D. Nugget - CEO Mindset
Welcome to our new addition: The Ultimate OD Nuggets! These are just quick mini-episodes throughout the week where we bring you a valuable pearl that you can use to start your week out right.
This week's nugget is all about having a CEO mindset so you can best lead your team and create a successful practice.
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
3 Battles You Have To Lose To Win - E27 Highlights from this episode: 3 Battles You Have To Lose To Win (00:34) Office Talk: Sclerals & OCT (10:08) There are countless mountains you could die on as a private practice owner. The key is picking which ones are worth it. In this segment I discuss what battles you are better off losing to win in the long run. (00:34) I had scleral dispensing appointments this past week and got some great results. Listen to what I am figuring out with I&R's as well as utilizing my new OCT and how that's impacting not only my patients, but my staff as well. (10:08) Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Welcome to our new addition: The Ultimate OD Nuggets! These are just quick mini-episodes throughout the week where we bring you a valuable pearl that you can use to start your week out right.
This week's nugget is all about staff management and addressing issues the correct way to get good compliance and ideally keep uncomfortable confrontations from demotivating your staff.
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
5 Things You Can Do To Increase Optical Sales - E26
Highlights from this episode:
5 Things You Can Do To Increase Optical Sales (00:48)
Office Talk: Enacting Change in 2021 (13:22)
Closing Thought: Starfish (23:31)
Going through optometry school, I think it's safe to say we were taught more about the medical aspect than the business aspect. That being said, there are a lot of things I have had to learn by trial and error on my own and if I can share some of that with you, I will! Today I want to give you 5 things you can do to increase your optical sales that you have control over. Don't miss this segment! (00:48)
It's a new year my friends and I have big plans for it. Today I am going to go through some of my goals and projects for this year and I hope it will inspire you to make some big changes and grow your own office as well. (13:22)
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
How To Stay Motivated in 2021 - E25
Highlights in this episode:
3 Ways To Stay Motivated in 2021 (00:53)
Office Talk: Adventures in Scleral-land (11:10)
Cold Start: Find a Mentor (22:10)
With a new year comes the infamous "resolutions". You've all seen it and have most likely fallen victim yourself to a "goal" or "resolution" that you did not see through. In this episode I lay out exactly how to take these goals, dreams, aspirations and keep your motivation up to complete them long after the initial "planning high" is gone. Let's make 2021 a growth year my friends! (00:53)
In this segment, I am going through updates in all the fun niches of my office. We will talk about scleral lenses and where I'm at with that as well as how my myopia management practice is progressing as the months tick by. Lot's of ground covered and I'm excited for what lies ahead! (11:10)
For the cold start segment today I have a little story for you and we talk about how important it is to find a mentor. Work smarter not harder my friends. (22:10)
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
3 Ways For Your Office To Be Profitable When You Are Not Open [Holiday Episode] - E24
Highlights of this episode:
3 Ways For Your Office To Be Profitable When You Are Not Open (00:58)
Office Talk: Addressing Customer Service with Your Staff (05:36)
What do they always say? Necessity is the mother of invention. I'd say from a business perspective, that is the best way to describe the adaptations we've had to make during the pandemic. One of these changes being, finding ways to still make money when your physical office may not be open. I have found and implemented 3 great ways to do this (pandemic or not) and it has made a huge difference my friends! (00:58)
You've heard me say it before, customer service starts from the top down. You set the tone and then your staff will follow. The question is, how do you communicate your vision effectively to your staff so that they in turn communicate it to your patients. It's important to all get on the same page and understand the purpose behind the procedures/protocols. You won't want to miss this segment of the episode! (05:36)
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
How To Make "Consistency" Increase Your Profitability - E23 Highlights from this episode: The Run Down: How to make "Consistency" Increase Your Profitability (0:53) Cold Start: Set Up Your Practice to Have the Ability To Run Without You (10:45) Office Talk: Let's Talk Scleral Lenses! (15:53)
Consistency is key no matter what business you are in. Your patients need to know what to expect when they come for an appointment otherwise it will cause unnecessary stress on both them and your staff. Apply these keys to increase your profitability AND keep your patients and staff happy! (0:53) When you start cold, you are going to do EVERYTHING. Just don't let that hold you back from growing and passing the baton on to the next capable staff member when you start to grow. In this episode I share how I learned this the hard way when I opened my second location! (10:45) I am having a blast with sclerals lately if you haven't figured that out from the past few episodes. I am learning great tips and tricks and have gotten some great insights from the first 5 fits I've done the past week or so. Don't miss this segment if you are thinking about adding this to your practice! (15:53) Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
3 End-of-Year Things You NEED to Be Doing - E22
Highlights from this episode:
3 End of Year Things You NEED to Be Doing (00:46)
Cold Start: Let's Talk About the Toys (11:01)
Office Talk: Startup vs. Trail Blazer (17:07)
You know how it goes. The end of the year is fast approaching and you've got a whole check list of things to do. Well, make sure these 3 things are on there! These will set you up for success in the new year (and tax time!). Trust me, you will want every advantage you can get. (00:46)
When we are in school, there is no machine/test/equipment that we don't have access to, right? So... how does that translate to once you've graduated, started a practice, and have to come up with the dough yourself to get these things? This week I share how I've dealt with this. (11:01)
Being on the cutting-edge of medicine is exhilarating, isn't it? Well... maybe not always. In this episode I explore this conundrum as it applies to a private practice and juggling what your patients want and are ready for vs. what is just coming down the pipeline for new and amazing treatments! (17:07)
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
3 Ways to Simplify Optical and Increase Revenue - E21
Highlights from this episode:
3 Ways to Simplify Optical and Increase Revenue (00:51)
Cold Start: Take-aways from a Pre-Optometry student (13:55)
Office Talk: Growing in the slow times (22:47)
When things are complicated, people/customers/patients tend to shy away from them. Your optical is no different. Keeping it simple and easy is the way to ensure both your staff and your patients have a great experience and stick around. This week I give you 3 ways to do just that! (:)
I had the opportunity to talk with a pre-optometry student recently and boy did it take me back! There were some great things from our conversation that I want to share with you that I think can offer some great perspective for us all! (:)
You know what's hard to wrap your head around when there's a pandemic and patients aren't banging down your door? Growing your office. Listen to how I missed this opportunity during the spring shut-down and how I'm committed to overcoming it during this second spike! (:)
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
3 Ways to Recharge (Thanksgiving Special) - E20
Apologies for the poor audio quality in this episode
Highlights from this episode:
3 Ways to Recharge (00:50)
Office Talk: Exotic Animals (6:35)
This episode is a little different than our normal content for Thanksgiving but I still had some good things to share. Please excuse the poor audio. There were some issues during recording but we will be back to normal next week.
When you get time off for holidays, vacation, etc., make sure you take advantage and recharge your batteries during this time. In this episode I give you my top 3 ways to come out of a break refreshed, refocused, and ready to roll! (00:50)
How much do you talk with your patients? I mean really talk with them. Well, let me tell you, if you aren't doing this, you should or you are going to be missing out! Today I share stories of exotic animals and medical conditions. (6:35)
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
5 Keys to Incredible Customer Service - E19
Highlights of this episode:
5 Keys to Incredible Customer Service (00:45)
Office Talk/CRT Compliance (20:42)
We all have had a time where we received poor customer service somewhere. How did that effect your purchasing behavior going forward? Did you ever go back there again? The same is true with our practices. If someone has a bad experience, it is NOT hard for them to go somewhere else and take their money, family, and referrals with them. In this episode I go over 5 keys to having incredible customer service and I think you'll find they aren't really that difficult, you just need to do it! (00:45)
When the future is uncertain, your staff need to know they can count on you. Today I talk about leadership in the office in the midst of a chaotic world and how no matter what the crisis may be, you need to be the beacon of hope that your staff can trust in. I also discuss my new experience of non-compliance with an adult CRT patient! (20:42)
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
3 Opportunities for Growth (Even in a Pandemic) - E18
Highlights from this episode:
3 Opportunities for Growth (Even in a Pandemic) (00:47)
Cold Start: Have a Vision (13:18)
Office Talk + Myopia Management (20:45)
It would be easy in the uncertainty and chaos of a pandemic to pump the breaks and postpone any new projects, etc. However, I believe this is STILL a good time for growth! In this episode I give you 3 great opportunities we have RIGHT NOW to grow our practices. (00:47)
You want to get people to have confidence in you and trust you as a brand new practitioner/office? You better have your vision firmly in place. People want to follow someone who "knows where they're going". (13:18)
Today in office talk, I go over the importance of communicating with not only your new staff members but ALL of your team. Taking time to read the room is important to making your staff feel appreciated and also make sure there aren't any issues that take you by surprise. (20:45)
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
5 Clinical Pearls to Grow Your Contact Lens Practice - E17
Highlights from this episode:
5 Clinical Pearls to Grow Your Contact Lens Practice (00:56)
Cold Start: Choose Your EHR Wisely! (17:18)
Office Talk + Myopia Management (22:20)
Contact lenses are a critical part of a healthy practice in normal times and even more so in the day and age of masks. In this segment I cover why contact lenses are the bloodlines of your office and how to maximize their use and place in your office. Don't let this slip through the cracks! (00:56)
When reminiscing on my cold start days, one thing I have been made painfully aware recently is my choice in EHR. There are a million choices you have to make as a new practice owner and unfortunately I did not realize how big of a deal choosing a good EHR was at the time. Listen to this segment and don't be in my shoes 9 years down the road. (:)
In this week's office talk, I explain how my move to a new practice management system is going for my office and all the fun that goes into that. I also had a doctors visit for a yearly physical and got some good take-aways from that to better my own practice. Plus, in my myopia management journey, I share how you can't let the grind or slow spells catch you sleeping and miss an opportunity with a patient. (:)
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
5 Principles to Follow When Marketing Your Office - E16
Highlights from this episode:
5 Principles to Follow When Marketing Your Office (00:58)
Cold Start: Know Who You Are (10:56:)
Office Talk + Myopia Management (14:15)
Marketing is something I actually really enjoy in my practice. When done well, it is invaluable to your office and it's growth. When done poorly, it can be a big waste of time and money. In this segment I lay out 5 principles to make your marketing work for you and set you on the fast track to reaching the right people and getting them in your office! (00:58)
Whenever you do something new or big, out of no-where come all the armchair experts! This was something I had to learn to take in stride opening an office cold. Be aware of these people and let me share how I overcame the talking heads in this segment. (10:56)
This week in my office talk, I share how incredibly important patient feedback is and how it has exploded in my office over the last month or so. I also share my views on how to treat your patients in myopia management. They are not just your average bird my friend so best not treat them like it. (14:15)
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
5 Ways to Develop Your Leaders - E15
Highlights from this episode:
5 Ways to Develop Your Leaders (00:47)
Cold Start: Getting New Staff Up to Speed Fast! (16:07)
Office Talk + Myopia Management Journey (21:47)
The Run Down this week is Part 2 of last week's episode (5 Traits to Look For When Developing Leaders in Your Office - E14). So, you've identified your leaders, now you need to develop them! This is not a quick and easy job my friends. It takes a lot of time, energy, and effort on your part but trust me, if you follow these steps, your office will run so much smoother with great leaders guiding the ship! (00:47)
Whether you are starting a brand new practice cold, opening another location, or just had a lot of turnover, you may find yourself with a lot of brand new staff members to train. If done wrong, you could end up with a load of confused and unhappy staff members not to mention a chaotic and unprofessional practice that is no where near your standards. BUT, if you take these suggestions to heart, you will have less headaches training and your office will keep trucking along with not so much as a tap on the breaks. (16:07)
In my Office Talk this week I confess a nagging "fear" of mine with my practice and how it's affecting what I'm focusing on in my office. In my Myopia Management journey, I share about a patient I had this past week and how his axial length has even more cemented my stance on the importance of tracking axial length versus the prescription. (21:47)
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
5 Traits to Look For When Developing Leaders in Your Office - E14
Highlights from this episode:
5 Traits to Look for When Developing Leaders in Your Office (00:47)
Cold Start: Don't Reinvent the Wheel (17:52)
Office Talk + Myopia Management: Office Upgrades! (22:32)
You need leaders in your office, right? They are your hands and feet when it comes to creating a unified, cohesive office. The trick is, how do you identify the best person for the job?! Well, here are 𝟓 𝐓𝐫𝐚𝐢𝐭𝐬 𝐭𝐨 𝐥𝐨𝐨𝐤 𝐟𝐨𝐫 that will help you in this search! (00:47)
Starting a new practice, you may feel like you are ill equipped for a lot of the situations you may find yourself in. But I challenge you to use EVERY experience you've had previously to your advantage! In this segment, I will share how you can use all your experiences (both good and bad) to your advantage. (17:52)
We are the movers and shakers my friends! Upgrades are happening in my office to streamline the practice and keep us at the cutting edge. My myopia management practice is coming right along as well. Stay up-to-date and don't miss this segment! (22:32)
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
3 Ways To Grow Your Office That You Probably Haven't Thought Of - E13
Highlights from this Episode:
3 Ways to Grow Your Office That You Probably Haven't Thought Of (00:52)
Cold Start: Tips To Keep Above Water Mentally (11:56)
Office Upgrades + Myopia Management Journey (15:09)
The goal of any office is to see more patients and continue to grow. How we actually grow is the “million” dollar question. Traditional marketing, social media, and email blasts are popular topics on the blogs and business journals, but I am going to give you 3 non-traditional ways you can grow your office. (00:52)
Starting a practice from scratch, it's hard not to take everything personally. The office can feel like an extension of yourself and if you're not careful, it will overwhelm you. In this episode I have 3 tips on how to keep your head above water mentally when going out on your own so you can focus on the big picture. (11:56)
This week I'm giving a little office talk regarding some exciting upgrades I'm doing in my office that will not only effect my current day-to-day but also set me up for the future goals I have set with growing the practice and adding a doc. Then, we have some myopia management practice updates to bring you up to speed on the new week! (15:09)
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
7 Ways to Train Customer Service - The Doctor Was Great, Could Not Stand The Staff - E12
Highlights From This Episode:
7 Ways To Train Customer Service (00:42)
Cold Start: How To Prepare for Growth (18:07)
Office Talk/ Myopia Management Journey (22:47)
We all know in our heads how important customer service is, but are we really living it out and training our staff how to treat our patients the way we want? This is CRUCIAL to making your office culture one of legitimate patient care and it all starts with you so make sure you give this segment a listen (or two). (00:42)
Starting cold, your main focus is naturally going to be surviving today. That's ok, that's normal, BUT it's going to hurt you in the long run. To grow faster and stronger, you need to plan NOW for the office you are going to have. So many little decisions you make (or don't make) today will affect you exponentially down the road. Take it from me my friends and use these 3 tips to shift your focus from TODAY to TOMORROW. (18:07)
This week I'm throwing in a little office talk along with an update on my myopia management journey. I've picked up some great pearls this last week and I can't wait to share them with you as they not only be applied to my myopia management practice but to your office in general. (22:47)
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Be More Profitable in Optical: 5 Things You Need to Consider NOW! - E11 Highlights from this episode:
Be More Profitable in Optical: 5 Things You Need to Consider NOW! (00:50) Cold Start: No room for pride here! (13:01) Myopia Management Journey: Utilizing Your Resources (19:03)
Optical is a HUGE part of your office both in revenue and cost so you better treat it as such! In this episode Cash is king so the better you can control how you spend it on your inventory, the healthier you will be. I give you 5 things you need to pay attention to in order to make your optical a thriving part of your practice and not an exorbitant financial burden. (00:50) Got pride as a fresh-out-of-school doc? Yeah, check that at the door my friend. Cold-starting a practice requires you to be your most humble self in the sense that you are going to do every part of the job. Let me share why that's not a bad thing and realizing that this is a temporary season is crucial to both making good decisions and keeping you motivated. (13:01) In the world of my myopia management niche this week, I am sharing how we need to best utilize the resources provided us. That means in every area of your practice too, from who you hire (getting outside the box hires with skills you are lacking), to programs you qualify for through vendors (ex. Smartbook, marketing materials, etc.). I've got lots of new progress for myself to report on as well so don't miss out! (19:03) Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
3 Ways to Wow Your Patients After Giving a 5 Star Exam - E10
Highlights From This Episode:
3 Ways to Wow Your Patients After Giving a 5 Star Exam (00:40)
Cold Start: So Many Choices and So Much Control! (08:27)
My Myopia Management Journey (16:40)
Regardless of all the time, sweat, and tears we put into becoming great doctors who give great exams, your work is NOT done once the exam is completed my friends. That's only half the battle! Let me share how the way you handle the handoff, dispense, and follow up can end up making all the difference in your patient satisfaction and growth as an office! (00:40)
One of the biggest shocks starting out is how much control you have over EVERYTHING... and with that control comes an endless amount of choices that need to be made. Going through this myself and muscling through to figure things out afforded me some wisdom on this front so this is a must listen segment for anyone about to get hit with this! (08:27)
Myopia Management is booming my friends! I have consults on the books and am becoming even more excited about the proof of concept that is coming along. Listen in to all the new things I've got going on and what's working in the myopia niche! (16:40)
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me atwww.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
7 Steps to Finding the Employee of Your Dreams - E9
Highlights from this episode:
7 Steps to Finding the Employee of Your Dreams (00:40)
The Cold Start: 3 Tips to Amazing Growth (09:43)
My Myopia Management Journey (17:40)
When it comes to staffing, I feel like we are forever searching for that diamond in the rough. That PERFECT staff member, right? Well, over the years I have come up with 7 key steps to make that search way easier. This is a MUST LISTEN segment for anyone running a practice! (00:40)
This week for the cold start, I am sharing my top 3 ways to have incredible growth in your fledgling practice. Not only will this help grow your practice, but I believe it will also build your confidence as both a doctor and a business owner. (09:43)
Things are coming right along with my myopia management practice! I'm starting to get the hang of things and I am polishing up my presentation. Let me tell you, just getting in front of more prospects and having to go through everything with more people has helped tremendously! So, you will definitely want to listen in for a few things I'm changing up due to some recurring questions I've been getting. (17:40)
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me atwww.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Top 5 Ways to Limit Staff Turnover - E8
Highlights of this episode:
Top 5 Ways to Limit Staff Turnover - (00:37)
Cold Start: Managed Care Plans - (12:45)
Myopia Management Journey - (16:50)
What's one of the WORST things about staffing? TURNOVER! Sometimes there's really nothing you could have done but other times, we make one of these classic mistakes. In this episode I share the Top 5 Ways to Limit Staff Turnover that I have learned over the years. (00:37)
Managed care is tough. Do you take it? Do you not? We have these same questions as experienced practice owners and it's magnified exponentially if you are starting cold! Here's my take on how to handle this when you are just starting out. (12:45)
I'm learning new things every week in myopia management! In this week's episode I discuss how important GOOD topography scans are and how to get them (new tips and tricks I'm learning) and why I'm even more sold on having a global fee for myopia management instead of a la carte treatments. (16:50)
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Managing Your Staff: The Office Meeting - E7
Highlights from this episode:
Managing Your Staff: The Office Meeting (00:53)
Cold Start Scheduling (11:06)
My Myopia Management Journey (17:20)
There's "managing" and then there's "managing well". There's a HUGE difference from the staff's perspective. The office meeting is a great place to start (or re-start) doing it well! Hearing the words "Office Meeting" probably doesn't cause you to get all those warm fuzzy feelings... but maybe it should. In this segment I cover some fantastic ways I've found to have a really effective AND enjoyable office meeting for all those involved. (00:53)
What happens when you start a practice cold and then some one calls wanting an appointment? SCHEDULING!! Get some extremely important tips on how to set up your schedule when you first start and use your (and your staff's) time well. (11:06)
In my Myopia Management Journey this week, the more experience I get under my belt, the more I am able to discern what I really need from an ortho-k distributor. Listen about my change of heart with using the Moon Lens and what I'm looking to shift to instead. (17:20)
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
5 Steps to Get What you Want and Grow Your Practice - E6
Highlights from this Episode:
5 Steps to Get What You Want & Grow Your Practice (00:43)
Cold Start - Let's Talk Frames! (09:04)
This Week in My Myopia Management Journey (14:59)
If you're going to own your own practice, one thing you HAVE to get good at is making decisions and making the RIGHT ones to get what you want and grow your practice. This week I give you my hard-learned 5-Step method to making those decisions from the initial thought/goal all the way to implementation and buy in. This is a MUST LISTEN! (00:43)
*NEW SEGMENT ALERT! One of the hardest things I've done is opening my practice cold and there are SO MANY things I wish I would have known going in that could have saved me a ton of headaches. That being said, I'm going to share with you some helpful tips and tricks from my personal experience starting cold (trust me, I've got some crazy stories for you!) in hopes that I may be able to save you from some mistakes on your own journey. This week I'm telling you about the cluster that was my first frame buying experience and what to do instead. (09:04)*
Myopia Management has had some huge things happening the past few weeks folks! I have some more experience under my belt and a renewed appreciation for technology (specifically my new IOL Master). Join me on my journey in building my myopia management practice! (14:59)
Join in the fun and subscribe to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me atwww.theultimateod.com, on social media (click here for ->Twitter,Instagram,Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Are You Doing These 3 Things To Build Your Brand? - E5
Highlights from this episode:
Are you doing these 3 things to build your brand? (00:35)
Review of "Leading Off: CEO Challenge: Fail at Something" by Steve Vargo (19:04)
Review of "Move The Middle" by April Jasper (19:47)
Review of "Benefits of Staff Delegation: A Look at What Tasks to Hand Over to Staff, & Why" by Jennifer Stewart (21:21)
Myopia Management Journey (25:44)
In Episode 4 I talked about the nonverbal ways to communicate your brand in your office and THIS week I'll give you some great, actionable ways to build your brand as a person, with your expertise, and your staff.
This week I read the August 2020 issue of Optometric Management and found some great articles that really spoke to me and how I run my practice. Those were "Leading Off: CEO Challange: Fail at Something" (19:04), "Move the Middle" (19:47), and "Benefits of Staff Delegation: A Look at What Tasks to Hand Over to Staff, & Why" (21:21). There were several things I think I can use to be better in my practice and I got a good idea on how to get there but there were also some things I didn't necessarily agree with based on my own personal experiences with management in my office. Let me know if you can relate!
My friends, this week brought some HUGE things in the myopia management world! I have never been more excited about making this my niche. I have more and more appreciation for my topographer and the conversations you ABSOLUTELY need to have with your high RX patients going through myopia management or orthokeratology. (25:44)
Join in the fun and subscribe to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me atwww.theultimateod.com, on social media (click here for ->Twitter,Instagram,Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Episode 4: 5 Ways to Communicate Your Brand Without Saying a Word
Highlights from this episode:
How To Communicate Your Brand Effectively (00:38)
Applying William Townsend's article in Contact Lens Spectrum, "CURCUMIN: A POTENTIAL THERAPY FOR DRY EYE?" to my practice (06:34)
Applying "ORTHOKERATOLOGY: NOT CUT-AND-DRY" by Nick Despotidis inContact Lens Spectrum to my practice (10:09)
Applying "DRY EYE AND MYOPIA MANAGEMENT" by Kate Gifford in Contact Lens Spectrum to my practice (12:10)
My Myopia Management Journey (13:44)
As much as you may hate it, marketing and branding is a huge part of a practice... if you want it to grow and be successful that is! In this episode, I give several ways to communicate your brand effectively to your patients. (00:38)
There were several great articles in this month's Contact Lens Spectrum. The first article by William Townsend had some good takeaways regarding managing inflammation and ways to incorporate that into optometry (06:34). The second article with some actionable points in it was by Nick Despotidis which I KNOW will help with my ortho-k patients. (10:09) And, the last article by Kate Gifford gave some good insight as far as how to juggle myopia management with other issues going on (12:10).
My friends, this week was a busy one my myopia management practice. Hear all about how to maybe NOT do a day 1 follow-up for ortho-k as well as how things are already moving along with myopia management consults! (13:44)
Join in the fun and subscribe to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me atwww.theultimateod.com, on social media (click here for ->Twitter,Instagram,Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Episode 3: 4 Ways to Enhance Your Patients' Experience
Highlights from this episode:
4 Ways to Enhance Your Patients' Experience (00:33)
Review of “How to Create a DED Clinic” by Dr. Damon Dierker (10:18)
My Myopia Management Journey (21:20)
Patients make the practice go round right? So you gotta take care of them! In this episode I’ll give you 4 ways to enhance your patient’s experience and keep them coming back. It’s all about the little things my friends and just takes a little effort. (00:33)
The “How to Create a DED Clinic” article by Dr. Damon Dierker in Optometric Management was a great one I read this week. There are 6 key things I believe we can all take away, apply to our practices, and be better for it! (10:18)
This week in my Myopia Management journey was a fun one! I learned a lot of great things and actually put rubber to road in implementing my protocols. It wasn’t all sunshine and rainbows but listen to how things went down. (21:20)
Join in the fun and subscribe to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me atwww.theultimateod.com, on social media (click here for ->Twitter,Instagram,Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
4 Things Steve Jobs Can Teach You About Being an Optometrist - E2
Highlights from this episode:
4 things Steve Jobs Can Teach You About Being an Optometrist (00:33)
My take onReview of Optometry June 15th Edition (9:43)
Power Hour Review (12:36)
Myopia Meeting Webinars (15:59)
My Myopia Management Journey (18:46)
Steve Jobs is probably one of the most well known names in the world due to constantly pushing the envelope in the technology world. After reading his biography, I wanted to share 4 things that Steve Jobs can teach you about being an optometrist because believe it or not, there’s PLENTY that can be applied to us. (00:33)
Today I’m giving my take-aways from the Review of Optometry June 15th Edition (which is all about the retina). I’m more of an anterior guy myself so it was like pulling teeth trying to find applicable things to my practice. You’re welcome. (9:43)
I also listened to a great episode from The Power Hour podcast with Dr. Gary Gerber on how to enhance your patients’ experience and increase revenue. I go over what I think are some awesome ideas they presented that should be considered by every optometrist. (12:36)
If you have checked out my other episodes, you may have noticed that I am very excited about Myopia Management. Well, I attended a Myopia meeting webinar and got some great nuggets from that to share with you all as well. (15:59)
The wheels are turning at my office in my odyssey in myopia management! Today I have some updates on what I’ve got in place so far and some pretty exciting things coming up in the next few weeks as we get things rolling here. (18:46). I will be continuing the saga each week with updates and real life experiences as they happen so tune in for those!
Join in the fun and subscribe to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
3 Things You Should Have Taken Away From Lockdown - E1
Highlights from this episode:
- 3 things you should have taken away from lockdown (00:41)
- My take on Melton, Thomas, & Vollmer’s Clinical Perspectives on Patient Care (12:05)
- My journey to finding my niche in optometry (19:22)
For the full blog post click* here.*
We all have had to find a way to make it through this crazy pandemic and hopefully you did more than just survive it. In order to not let the pain be in vain, in this episode I boil down all the craziness of the pandemic into3 things you should have taken away from lockdown (00:41).
Reading optometric journals and articles are important ways to stay on top of our game and on the cutting edge of our profession. But let’s be honest, after a long day at work, that’s not going to sound the most appealing. Don’t worry, I did the heavy lifting for you and give you my take on Melton, Thomas, & Vollmer’s Clinical Perspectives on Patient Care (12:05); what was perhaps not so helpful or realistic and what I think is actually good insight and can be applied to our real life practices. If you want to read the article yourself to see what I'm talking about just click the article title for the link.
Since I began my practice, it has been my goal to find a niche in the optometric profession that I can claim as my own. Today I’m going to begin by taking you down memory lane as I explain the start of my journey to find my niche in optometry (19:22). I will be continuing the saga each week with updates and real life experiences as they happen!
Join in the fun and subscribe to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at theultimateodpodcast@gmail.com and I’d be happy to chat!
Welcome to Optometry: The Ultimate O.D. Podcast!
Listen to host, Dr. Nick Lillie, explain his goals for providing you with great content, actionable tips, and sharing real life experiences with you from his life in the world of optometry.
Dr. Lillie loves feedback and connecting so if you have questions, suggestions, etc. feel free to reach out via social media (Twitter, Instagram, & Facebook @theultimateod) , email (theultimateodpodcast@gmail.com), or our website at www.theultimateod.com.