About Christie Osborne:
She helps event and wedding pros develop sane and scalable marketing strategies to grow their businesses. Her deepest wish is to help people stop wasting a bunch of time and money on marketing and advertising that just doesn't work using by asking the right questions and getting meaningful answer through metrics and analytics.

In this episode, Jamie, Heather and Christie Osborne discuss:

• Staying relevant on trending platforms
• Engaging with your numbers
• Key data points and making creative people excited about data
• Asking your data the right questions

Key Takeaways:

• Each platform is unique, what works for one wouldn’t work for the other. Staying relevant means researching trending platforms and being able to know how you can present yourself in a way that’s appropriate to the platform
• Data is more important than drama and marketing is not magic, it’s all about math.
• Looking at your data is like visiting a doctor. You’ll be able to see which part of your marketing or platforms aren’t healthy.
• You don’t have to love data analysis, you can think about it like hiring an accountant - you don’t have to know how everything works, you just have to ask your data the right questions so that you’ll be aware what’s working and what’s not.

"Data might not be sexy, but it can be insightful and exciting to get some clarity." — Christie Osborne

Connect with Christie Osborne:

Twitter: https://twitter.com/MtnsideMedia

Website: https://mountainsidemedia.com/ | www.mountainsidebride.com

LinkedIn: https://www.linkedin.com/in/christieosborne/

Connect with The Union Podcast:

Website: https://theunionpodcast.com/

Instagram: https://www.instagram.com/unionpodcast/?hl=en

Show: https://theunionpodcast.com/our-podcast/

Connect with Jamie:

YouTube: https://www.youtube.com/channel/UCdAcY6YGgF-RgGYXTsOENbA

Website: https://jwcoordination.com/

Instagram: https://www.instagram.com/jwcoordination/?hl=en

Facebook: https://www.facebook.com/JWCoordination/

Connect with Heather:

Website: https://theweddinghacker.com/

Facebook: https://www.facebook.com/weddinghacker

Instagram: https://www.instagram.com/weddinghackerexpo

Pinterest: https://www.pinterest.com/theweddinghacker/

Show notes by Podcastologist: Justine Talla

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.