In this episode, Jamie and Heather discuss:

  • How to get started on your own wedding planner business.
  • Wedding Expos: creating connections and getting useful leads.
  • What to talk about with your potential client and what the ideal client is.
  • Marketing your own business vs. getting paid marketing on wedding planner sites.

Key Takeaways:

  • Have a clear idea of what your offerings and packages are but more importantly, know why you’re doing what you’re doing and who you are - then communicate to your clients what you do and don’t do.
  • The thing that will attract customers more is your personality and your connection with them, not how much you charge compared to everybody else. (Although that is somewhat a factor!)
  • Transition from personal business to corporation should be done a little further in the future of your business’s timeline. Don’t rush into becoming an LLC, you’ll get there when you’re ready.
  • The ideal client has something more to do with how compatible their personality is with you and what they expect of you.
  • The best kind of marketing you can do is something you’re in control of.

"Let them see your heart and your personality because they will book you because of who you are more so than they will book you because of how much you charge. " — Jamie Wolfer

Connect with The Union Podcast:

Website: https://theunionpodcast.com/

Instagram: https://www.instagram.com/unionpodcast/?hl=en

Show: https://theunionpodcast.com/our-podcast/

Connect with Jamie:

YouTube: https://www.youtube.com/channel/UCdAcY6YGgF-RgGYXTsOENbA

Website: https://jwcoordination.com/

Instagram: https://www.instagram.com/jwcoordination/?hl=en

Facebook: https://www.facebook.com/JWCoordination/

Connect with Heather:

Website: https://theweddinghacker.com/

Facebook: https://www.facebook.com/weddinghacker

Instagram: https://www.instagram.com/weddinghackerexpo

Pinterest: https://www.pinterest.com/theweddinghacker/

Show notes by Podcastologist: Justine Talla

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

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