In this episode, Jamie and Heather discuss:

• “The Wedding Tax”- those charges and fees for anything wedding related.
• Why the extra fee? Prep time, clean up time, behind the scenes work, etc.
• Vendor Marketing: Are you inadvertently creating a bigger wedding tax?
• Are these leads from these big expensive platforms a reliable lead?
• What is your cost per client acquisition with your marketing platform?
• Urge clients to look for how vendors are advertising and if those costs rollover.

Key Takeaways:

• “Wedding tax,” these fees are added to compensate the vendors for the additional time and communication spent with wedding couples.
• Advertising, bridal shows, and some marketing platforms are expensive. Those expenses are then made up by charging more to the clientele.
• Some big marketing platforms can create big expenses, competitiveness, anxiety, stress, and are not beneficial for the most part. This could lead to you to unintentionally add a “wedding tax” to your overall costs.
• What is your overall cost per acquisition? If it’s high look at different ways to market and get leads for less money. Shift your business away from paying for advertising that isn’t very beneficial and create your own advertising.

Connect with Jamie and Heather :

Website: https://theunionpodcast.com/
Instagram: https://www.instagram.com/unionpodcast/?hl=en
Show: https://theunionpodcast.com/our-podcast/
YouTube: https://www.youtube.com/channel/UCdAcY6YGgF-RgGYXTsOENbA
Email: info@theunionpodcast.com

Show notes by Podcastologist: Kristen Braun

Audio production by Turnkey Podcast Productions. You’re the expert. Your podcast will prove it.