In this very special episode, we are welcoming back Ivan Jakovljevic on the show - a dear friend and guru in one, who made an appearance on The Change Officer two years ago!

At that time, Ivan served as the Regional Head for New Markets, MENA - for Google. And now, he's part of a small partnership company that is helping startups and corporations reach their strategic objectives: https://www.jakov-advisory.com/.

What are the challenges Ivan had to face? How do you go from 0 to 1, and then scale up your business from 1 to 10?

Tune in to learn about: - 4T framework for assessing startups and scaling up businesses - Why Objectives & Key results are a two way street - What are the 3 key challenges for startups.

Enjoy! #TheChangeOfficer

Host: Ivan Željković Guest: Ivan Jakovljević

Production company: Poddster Start your own podcast! Book a free consultation at https://poddster.com/

Follow our guest on Linkedin: https://www.linkedin.com/in/ivan-jakovljevic-8b22471/

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TIMESTAMPS: 08:30 - Start-up to scale-up 09:45 - the 4Ts investor assessment framework 15:30 - OKRs/ Objectives and Key Results 23:00 - 3 key challenges facing scale-ups in MENA 37:00 - how to be locally relevant (case example Telfaz11)