Did you know that in late 2018, the total market value attributed to platform economics was estimated at USD 7 trillion? And that it's projected to expand to nearly one-third of all global commerce by 2025?

Setting a platform strategy starts with deciding whether to initiate your own platform or participate in an existing one. The best person who can tap into the greatest possibilities of platforms and teach us how to develop a platform strategy is on The Change Officer!

Thought-provoking, passionate, and ingeniously creative guest - we're excited to introduce you to Asma Shabab, Digital Business and Innovation Strategy Consultant at IBM.

Asma works at the intersection of strategy, customer experience, and technology to help companies become players in an AI-powered economy. She designs business platforms for numerous clients, applying the concepts of platform behaviors, policies, and ecosystems.

In this episode you will learn about: - How to increase your chance to become a major global platform - Can you orchestrate the Network effect - The first steps toward building a successful platform - How to drive real change through people in your organization.

Enjoy! #TheChangeOfficer

Host: Vuk Zlatarov Guest: Asma Shabab

Production company: Poddster If you or your company want to start your podcast, book a free consultation at https://poddster.com/

Follow our guest on Linkedin: https://www.linkedin.com/in/asmashabab/ or Twitter: https://twitter.com/asmashabab

LISTEN TO THE PODCAST 🎙 SoundCloud - http://bit.ly/SC_TheChangeOfficer Apple Podcast - http://bit.ly/Apple_TheChangeOfficer Google - http://bit.ly/Google_TheChangeOfficer Spotify - http://bit.ly/Spotify_TheChangeOfficer

CONNECT WITH US: Website - https://www.thechangeofficer.com Instagram - https://www.instagram.com/thechangeof... LinkedIn - https://www.linkedin.com/company/the-... Facebook - https://web.facebook.com/TheChangeOff... Twitter - https://twitter.com/changeofficer_

00:00 - Highlights 00:39 - Intro 13:48 - Should you pursue the platform strategy? 15:41 - To join forces with an existing platform or start your own? 19:43 - How to increase your chance to become a major global platform 22:12 - Network effect 28:00 - The first steps toward building a successful platform 29:45 - Meet Asma beyond her role 34:40 - How Asma's childhood in Pakistan shaped her 41:20 - The power of mentorship 50:35 - Driving change through people