Pricing a product is one of the most difficult and high-stakes part of running a software business. Adam, Mark, and Lennart discuss the latest pricing updates for Muse; the pros and cons of selling through the iOS App Store; concerns with subscription payments for software; and why it’s important to be experimental and iterative with your prices.

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Show notes * Lennart Ziburski * Potsdam, Germany * Ink & Switch essay on the Muse prototype * Desktop Neo * The Cloudfall * Muse pricing * idea maze * psychology of why most prices end in .99 * conversion rate * freemium * total cost of ownership * Things * Mars rover software * static linking * Heroku pricing * pricing books: Priceless, Don’t Just Roll the Dice, Pricing on Purpose * pricing for the enterprise * Notion previous pricing / free tier with 1000 blocks * Sublime Text * nagware * We’ve Always Had Freemium, It’s Called Piracy * Muse newsletter where we first asked beta users to weigh in on price