When you pay for software, are you paying for the data storage or the interface? Balint is the founder of Craft, a writing app designed for iPad. He chats with Adam and Mark about design conventions for multimodal input; why import/export is so important; and how to have humility about how your product fits into your customer’s life.

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Show notes * Balint Orosz of Craft * Budapest: bridges, parliament building, castle * Making computers better * Skyscanner * Markdown * Mac Catalyst * retina displays * homeostasis * multimodal input * Craft on data ownership * Ulysses * I/O * TestBundle format * best of breed * Instagram * DSLR cameras, RAW format, Lightroom * bidirectional links * Excel * low floor, high ceiling * iOS share sheet * SVG * JSON * Visual Studio Code * Google Photos going paid * churn * Small Giants * Office 365 revenue via Microsoft 2020 annual report * bootstrapping