Brand is not just a name or a logo—it’s the character of a company and its products. Adam and Mark discuss the memetic and emotive elements of branding; brand as tribal identity; and Muse brand values like thoughtfulness and curiosity.

@MuseAppHQ

hello@museapp.com

---

Show notes * Brand New * history of the Heinz brand * logomark * Richard Branson / Virgin * Pixar * Nike / the Swoosh / Just Do It * 37signals * Tarsnap * Sabaki * the Muse newsletter * The 22 Immutable Laws of Branding * FedEx business biography * memetic * Notion illustrations by Roman Muradov * Cragistlist and brutalist web design * proof of work * typography of Apple, Inc. * packaging design on 99designs * Harley-Davidson * consumerization of IT and Bring Your Own Device * BlackBerry, corporate VPNs * administrative legibility