Meeting potential collaborators online is easier when you represent yourself through a personal brand. Brian Lovin is a designer at GitHub, a podcaster at Design Details, and a prolific online maker. He joins Mark and Adam to talk about personal websites; the pros and cons of cold contact over the internet; whether follower counts matter; and how the Twitter algorithm can push back against your personal growth. Plus: the tension between thoughtfulness and daring.

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Show notes * Brian Lovin @brian_lovin * Design Details * /r/battlestations * GitHub mobile apps * Mark and Adam on Design Details * Spectrum * Buffer * Security checklist * more readable Hacker News * How my website works * On the Internet, nobody knows you’re a dog * Metamuse episode on brand * Prof. Dr. Style * “I respond to every thoughtful note” * how to email busy people * fortune cookie tweets * Staff Design * alt accounts * Facebook’s policy on real names * dark matter * Staff Engineer * Brian’s design critiques * App Dissection