FULL SHOW NOTES
https://podcast.nz365guy.com/104

  • Personal background – living in Kirkland, WA, interests, being fanatical about wine
  • Professional background – current role at InsideView, responsibilities
  • About InsideView – what they do and their services
  • Industries that commonly use or geographies where there’s a greater demand for InsideView’s technology
  • Current trends in the B2B businesses and how they adapt to technology
  • Recent changes that Microsoft implemented in relation to InsideView and the confusion that resulted after it’s no longer subsidised by Microsoft
  • Assessing an AI opportunity if an organisation wants to go down that path
  • How InsideView addresses low-quality data sitting in people’s systems, and is there a demand for it?
  • What InsideView is doing differently as an organisation, being involved in the AI discussion going forward
  • Journey on being an ISV and partnership with Microsoft
  • What is the new ISV program and Heidi’s thoughts on it
  • Thoughts on old ISV’s concerns about the new ISV program around revenue sharing
  • Knowledge about the existing AppSource marketplace that we have at the moment, experience on the quality of leads that have come through from the AppSource
  • What it takes to be a successful ISV
  • What ISVs need to build into their business as part of their business model for success
  • Recommendations to ISVs that want to move their product into the global market
  • Managing relationship with Microsoft as an ISV – how to maintain a good relationship with the product team, etc.
  • Effective ways for engaging the Microsoft Partner Network
  • SIs that do things differently that move ISV products more, their patterns in their business that cause them to recommend an ISV’s solution more
  • Effectivity of exhibition space, how to go to events and be effective as an exhibitor
  • Brand awareness – what works effectively in engaging people, training staff to engage with people

RESOURCES

  • InsideView Insights – http://www.insideview.com/insights
  • Battlecard for Microsoft CSM's and SI partners – https://view.highspot.com/viewer/5ce5fd72a4dfa036dfc84d3b

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