In this kickoff episode under the new Built by Business name, I’m catching you up on everything I’ve been doing behind the scenes… and why I’m back behind the mic with a clearer mission than ever.

This episode is for founders, sellers, and brand builders who know the game has changed — and are ready to scale smarter in 2025.

🔄 What I cover: * Why I renamed the podcast from Selling on Amazon to Built by Business * What I’ve been working on inside my Amazon agency Weavos * Helping students in my Jaguar program and Black Panther Done-For-You launches get their products live * Why I stepped back from social media and what I learned from going quiet * What’s going on right now in e-commerce — including U.S.-China trade talks in Switzerland, Trump’s recent tariff comments, and why it matters to your brand * What to expect from the podcast moving forward (hint: 90 episodes in 90 days)

📩 Want a free Amazon brand audit?

DM me “audit” on Instagram or LinkedIn, or hit the link below. We’ll review your product, listing, and ads — and send you 3 real things you can improve immediately.

▶️ Connect with Andy: Instagram: @theandyisom LinkedIn: Andy Isom Free Brand Audit: www.weavos.io

Subscribe to Built by Business for daily no-fluff episodes on Amazon strategy, brand growth, and founder life.