Brian shares a story of a jar of local honey he got from his friend Jonathan…or is it Johnathan?

Who knows, just watch the vid!

Transcription The story of liquid gold.

Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live.

I’m going to tell you a quick story and kind of my thoughts about it. This, my friend Jonathan gave me this. This is a plastic container full of honey, local honey, made from his own beehives.

Now, it’s interesting, I liked the idea behind this story and I’m not sure where it’s gonna go as I start to tell it, but I’m about to tell it anyways.

Because I think there’s a lot of people that be interested, I’m being plugged in with a lot of people in the self reliance field.

In fact, I have a podcast out there you can go check out called offthegridbiz.com, which we’ve been we’ve had around for a few years now interviewed some great people in the business area of self reliance everywhere from environmentalists to survivalists to everything in between, I mean, just people all over the spectrum, but people who have an interest in self reliance of some sort, then go on and on about that.

But then what, what is one of those things that pulls a lot of them together, honey, honey is a really interesting idea.

For one thing, the preservation of bee colonies and everything with with a whole lot of the loss of bee colonies over the years. All the controversy around that had pulls a lot of people together.

People who are involved in any type of agriculture depend a whole lot of their crops depend on bees.

Honey is one of those things, it’s, it’s kind of everywhere, on my friend, Brad out there, which we we have an interviewer to with him on off the grid biz, and he he has an amazing product.

Regarding beehives, you can go and check that out. And an entire business wrapped around it. Learning how to make your own honey is a huge self reliance project in and of itself, whether you make a business out of it or not just learning how to do it is pretty wild.

There’s a whole bunch of medicinal uses for honey. Honey is one of those things that’s also shelf stable.

You know, there’s no specific for my understanding, there’s no specific date of use needed for honey, they found honey, you know, 1000s of years old, that’s still edible.

So you can put this up on a shelf for quite a long time and not have to worry about anything other than probably a little bit of crystallization. But I think it depends on the honey to and the purity. It’s just it’s a very interesting idea.

A lot of people refer to it as liquid gold. Let me tell you the story behind this, this particular bottle.

So Jonathan, I’m sure he won’t mind me saying this. He, he was he’s been interested in keeping bees for a number of years. But between work and everything else, he hasn’t been able to really spend time to really get good at it.

He was contemplating getting rid of it. So he wanted to talk to an expert, he talked to somebody who referred him to somebody that was kind of an expert at these types of things. And this gentleman, he said, and he said, here’s the here’s what I can do. Would you be willing to let me take care of your beehives.

I’ll do everything for you free of charge. The only thing I’ll charge you for is if we needed any equipment to update anything, or to keep anything up and running.

I’m not going to charge you for I’m only gonna charge your cost on that.

You just if you pay for that I’ll do the rest of the work. All I asked for us 50% of the honey that comes from it. Now he had pulled any honey out of it up till now. They’ve been active, relatively active.

But he had he hadn’t been taken care of it as much as he wanted to. And so that seemed like a good deal. No, some honey is better than no honey, because if he didn’t do it, he’d have to find somebody else or he’d have to get rid of the beehives.

So that was a great day ended up with a whole bunch of these.

I got this as a great little Christmas gift. I don’t eat a whole lot of it. But my kids go crazy over it. And it’s good to get local stuff. It’s good for allergies, and so on so forth. At least that’s my understanding of it.

So that the reason why I wanted to talk about that is that business isn’t just about money for product or service. In most cases it is.

But it isn’t always and you got to be really creative with what you can do because both sides ended up with something that they wanted.

The one person ended up with a whole lot of honey that he wouldn’t have had otherwise he doesn’t have to. He doesn’t have to have the hives himself. He doesn’t have to be responsible for them afterward.

This is the gentleman who knew who he hired. He doesn’t have to have the land to keep the lawn, or have anything else that is required for it.

All he has to do is apply a skill that he already has, right, and he gets honey. Now, I doubt he’s keeping that on himself. I’m sure he’s selling it to other people. He probably has a network of people who want honey, which is the cool thing.

So he took his expertise and teamed it up with somebody who had the resources, but not the expertise and not the time to be able to put into it. But he ends up with the honey, that is really all he wanted out to begin with.

So that’s it’s a cool, simple example of a joint venture of a process of people getting together, one having one thing one having another. This has been talked about a lot. If you’ve ever heard, there’s a great podcast out there that you can listen to, it’s called Welcome to Cloudlandia.

It’s kind of what would you call it cerebral, because of two very intelligent people, Dean Jackson, and Dan Sullivan, two, marketing and strategy geniuses that are out there. And they’re talking back and forth.

Sometimes I get lost, sometimes I’m not following along, but they have some great ideas. And one of the ideas that they have that I’ll talk about another time is this concept that Dean Jackson came up with called VCR that’s worth looking into, I’m not going to go into the details.

But it’s the same idea about how you only need certain elements to create a good relationship. And usually you have some of the elements, and someone else has some of the other elements.

Actually, I will talk about that a little bit tomorrow because I know of a formula that’s similar and it may be exactly the same.

But I know of a formula that’s very similar that came to me a couple of nights ago. So I’ll share that with you tomorrow. In terms of eight, you probably have something you do really well. And there are other people that have that do something that you don’t do well, and you need to find them and team up with them.

More than likely that’s the case. Sometimes it’s another business owner, sometimes it’s somebody that doesn’t want to own a business, but they want to do what you don’t want to do.

It’s a beautiful thing when you really see it happen in action. It’s one of those things that if there are any really good things about American free enterprise, I should say, then that would be one of them, is the ability for people to be able to do what they do best and find other people that do what they do best and create something that’s greater than this then the sum of the whole.

Yeah, it’s greater than they would ever be able to do on their own.

Just putting those two together isn’t just addition it’s becomes multiplication. It’s beautiful thing.

Hopefully, that makes sense to you. It’s just a quick idea for tonight.

Go check out my book for more my broadminded ideas from be able to move your business forward.

My book is on 9 ways to Amazon-Proof Your Business.

9 Ways to Amazon-Proof Your Business you can go type that into Google, you can go get it off of amazon.com or one of their many competitors.

Or you can go to my website, AmazonProofBook.com and download your own free copy.

That’s all I got for tonight. You have a good one.

Get out there and let the magic happen.

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