The topic of film distribution is, perhaps, one of the most requested topics that we’ve ever had for the podcast. And it’s no wonder. While there may seem like more options than ever for the doc filmmaker, it’s hard to know which ones may be best suited for us. Or if, in fact, self-distribution may, in fact, be the better, smarter option for the independent documentary filmmaker.   Well, https://www.imdb.com/name/nm3309155/ (Christopher Rufo) is a documentary filmmaker who has cracked the proverbial code on what he likes to call “direct distribution”. Chris – who is the founder of both http://www.documentaryfoundation.org/ (Documentary Foundation) and https://filmmaker.mba/ (Filmmaker.MBA) has some very tried and true methods for getting your documentary film out into the world, seen on big screens, and helping you make some good money back on your film.   Topics Discussed definition of direct distribution and how it applies to you and your film distro plan how incorporating as a non-profit can be very advantageous to you how embracing an entrepreneurial spirit is key to sustaining one’s doc life stop trying to get to a general audience, instead niche down to your true audience re-defining the term theatrical release   Related Resourceshttp://www.documentaryfoundation.org/diamond/ ()   Watch Christopher Rufo’s PBS documentary, Diamond in the Dunes for free by going http://www.documentaryfoundation.org/diamond/ (here)!     https://filmmaker.mba/ ()   10% discount on https://filmmaker.mba/ (FILMMAKER.MBA) Don’t forget to take advantage of the 10 percent discount by using the promo code MYDOCLIFE at checkout!     Sponsors & Thank You’s° Episode #72 is brought to you with support from http://bit.ly/blackboxstock (BlackBox Global), creators of one of the easiest way to turn your filmmaking skills into passive income! https://www.youtube.com/watch?time_continue=14&v=BAGp0j57LNE Go to BlackBox, http://bit.ly/blackboxstock (Create a Free Account), and start selling your footage today!   ° http://freemusicarchive.org/ (Free Music Archive) – Special Thank You to recording artist, http://freemusicarchive.org/music/Dlay/ (Dlay) who supplied music for this week’s episode of TDL. You too can download his music or other artist’s music by going to http://freemusicarchive.org/ (Free Music Archive) today!   Subscribehttps://podcasts.apple.com/us/podcast/the-documentary-life/id1112679868 (Apple) | https://open.spotify.com/show/0wYlYHJzyk3Y7fHzDDwvmp (Spotify) | https://www.stitcher.com/podcast/thedocumentarylife/the-documentary-life (Stitcher) |  Rate and ReviewIf you have found value in this podcast please leave a review so it can become more visible to others. Simply click the https://itunes.apple.com/us/podcast/documentary-life-filmmaking-documentary-films-documentary/id1112679868?mt=2 (link) and then click on the Ratings and Reviews tab to make your entry. Thank you for your support!