Marketing Minimalism: Recent Episodes
Elizabeth Pampalone
marketing | mär′kĭ-tĭng | (noun) 1. The act or process of buying and selling in a market.
minimalism | mĭn′ə-mə-lĭz″əm | (noun) 1. A process of simplification, use of only the essentials.
podcast | pŏd′kăst″ | (noun) 1. A series of 2-minute audio masterclasses on the art and simplification of marketing a business while having a life.
Elizabeth Pampalone has spent over 20 years implementing and teaching marketing to over 40,000 students. She has been a guest on over 200 podcasts and believes marketing is simple and shouldn't cause stress or anxiety.
Software is built to cater to your every need, but sometimes, it can be downright bossy! Don't fall into the trap of being manitupated by a pesky setup percentage wheel.
A change of scenery may be just what you and your clients need to achieve some great things. This is what we explore in today's episode.
Startup Fatigue is something we have discussed before on this podcast, but I wanted to offer some solutions for those experiencing this right now.
The Gurus have it wrong, don't believe everything you hear/read on the internet. Get the skinny on Affiliate Marketing and how to make it work for you, realistically.
If you have been in a website class of mine over the past 7 years, you have heard all this, but if you are new, Listen up, this is important! If you are a small business owner, marketer, or even a blogger, this is going to save you so much time and money!
Recorded at the end of 2022, but Never posted. Way to go, Elizabeth... Hey, I have an excuse, but I won't bore you... Just listen if you want to be a smarter marketer!
Going viral once is great. But how do you KEEP investing your time, money, and energy into your marketing? Jess details the mindset shift you need to make so you can stop feeling exhausted and stay the course.
Jess Joswick is a business coach for online leaders who want to create high-ticket offers and high-performing teams. She's committed to helping people build equitable businesses that shift our society's structures and change the conversation. She's pureed her background in marketing, brand management, and fundraising with real-life business tools and mindset work to help her clients blow their own minds. She lives in the Pasadena, CA area and in her free time, you can find her hiking, playing video games, and searching for the perfect matcha latte.
https://www.backbone-business.com/
This is a special Sneak Peek Episode! I am sharing one of the short tidbit videos in the FREE Library! You can access the Free Library by visiting: http://GetAbsoluteMarketing.com/free
Thank someone who has impacted your life or business for the better by introducing you to a tool or method!
Take the break, and do not work over the holiday if you do not have a client depending on you for a deadline this week. Happy Thanksgiving!
This is a special Sneak Peek Episode! I am sharing one of the short tidbit videos in the FREE Library! You can access the Free Library by visiting: http://GetAbsoluteMarketing.com/free
This is a special Sneak Peek Episode! I am sharing one of the short tidbit videos in the FREE Library! You can access the Free Library by visiting: http://GetAbsoluteMarketing.com/free
This is a special Sneak Peek Episode! I am sharing one of the short tidbit videos in the FREE Library! You can access the Free Library by visiting: http://GetAbsoluteMarketing.com/free
Neil Heckman is a marketing processional hailing from 2 of the fastest growing start-ups of all time (Casper and Away). In 2021 Neil founded Breakfast Consulting to bring an experienced and nimble approach to support entrepreneurs and small businesses. Companies looking for a CMO without the executive salary or startups that are going through rapid change to managing business and marketing financials, breakfast consulting will create a sustainable and evolving solution that works for you. Find out more here: https://breakfastconsulting.com/
Just because you are smart or have taken a ton of classes doesn't mean you will be the one making the money. Visibility Matters.
Have you ever stopped to think, if you weren't busy, what would you be doing? Is nothing even an option? Nah. Might as well stay "busy" right?
Use this simple email format to better serve your audience & help them in a more personal way. I've used these email templates several times and it almost always leads to several calls with interested leads who turn into clients! It sounds so simple, but my guess is you're not doing it regularly! Try it out and see how it goes.
Confidently showing up is a lot easier than it looks, but then again, it can be a lot harder too. Confidence is built by doing.
Creating an ambassador program is not just for big companies with deep pockets. Any sized company can create one and Zach will tell you how in this episode. www.wildlandcoffee.co
It is not all doom and gloom on the Marketing Minimlaism side of things as we take a look at some practical applications for your business right now!
Is social media dead? We will explore that in this episode along with should you be throwing the posts out with the accounts? Or are there some benefits of social media?
Our brains are being dumbed down and addicted to a small piece of glass, while we wonder why we don't have enough hours in the day to accomplish the tasks of our lives.
You're probably familiar with the common "Subscribe on Apple Podcasts" call to action most podcasters say, but podcasting expert Joe Casabona says that's a bad CTA - in part because on 30% of people listen using Apple Podcasts. So what should your podcast CTA should be, and when should you say it? Get 20% Joe's podcast audit, which will give you actionable tips to improve your show and convert listeners into leads. Visit https://podcastliftoff.com/absolute/
Choosing a Niche is one of the first things a good marketer will help you determine. However, there is a right and a wrong way. Hear a client's story as well as a blast from a failure in my past.
Proven Formulas and Resources Will Save You 100s of Hours. Whether you're an intern or a silver-haired CEO, you may struggle with execution due to a misconception on how projects come together. In 99% of projects you're involved with, there are similar elements to it that already exist in the world. Please stop trying to reinvent everything. Find out where these things have already been created. Discover "frameworks" and cases that exist in the wild and tailor them to your project. This will save you countless revisions and help you get through countless new projects like never before. Do you want help with serious growth for your business? KlintMarketing.com Take my digital marketing and growth-hacking course: GrowthSecrets.org
Stop playing the victim and being afraid of failing. You will, so just get on with it already!
The segment showcases the importance of leadership and how others best learn it.
Titus Bartolotta is the founder, president, and lead consultant for Collaborative Solutions Group which is a personal development and professional growth firm. Originally from New York City, Titus has moved to North Carolina where he met his wife and completed his education before starting a family that includes two beautiful young boys Josiah, and Noah. Today Titus is an entrepreneur, published author, podcast host, and certified coach and speaker.
https://collaborativesolutionsgroup.com
WE'RE back! After a long hiatus, we are back with new episodes every week! This one is all about how using the Absolute Marketing System Long term is beneficial for years to come!
One page doesn't seem like enough, but it is for your business plan! Get yours here: http://GetAbsoluteMarketing.com/community
Your ideas are unique and yours. However, once we put them out into the world, they are out there, for everyone to see. Occasionally, it will be stolen or appropriated. There is a correct response to this! Here's my take.
Even if you are not a writer, you can still write GOOD even GREAT copy. Don't shy away from this... you CAN do it.
Google has rules. If you break one, you are on the naughty list until you change your ways... Technically speaking... Just listen.
Home Page, Sales Page, you need these 8 words to enhance your site and connect with the audience in a deeper way.
How you do anything is how you do everything. If you can master the small things, the bigger things fall into place.
Technical items that you should not overlook when publishing your blog. Boost your readability, searchability, and overall blog structure.
It is as easy as 1 2 3. Well, sort of. If you start with 3, it will never fully work for you, you MUST start with Process and Workflow. It can be something as simple as typing your email.
Success is relative. Don't make it a status symbol, make it something to be celebrated and used as a benchmark for growth and progress.
Still struggling to define your target market? Is your target market a moving target? Listen and learn how to REALLY define your target market in just a few minutes.
I started my podcast last year on the fly. You do NOT need a ton of equipment to start. All you need is a phone. Don't believe me? Listen to hear my BIG secret revealed.
Today we dive into how to use the stage to transform into a thought leader and turn your business into a movement. If you're ready to step fully into your speaking gift, join Alexandria and the Purpose Pioneers at their signature event for speakers The Thought Leadership Summit LIVE. Check it out here: www.thethoughtleadershipsummit.com
Don't let that deal go stale just because it was too difficult to get a signature on your contract. Go paperless once and for all!
The Retreats that never were, the businesses that failed, and the surprises that came from those "failures".
Samantha Irwin is the owner of Kaizen, helping motivated but overwhelmed business owners solve their growing pains and gain some time freedom by helping to develop systems that transfer what’s in their heads into teachable lessons for their employees. https://kaizen.zone/
You can make a booth at a convention or trade show very profitable. Here are some tips to attract clients and stay sane.
This concept is good and bad. You have to learn to discern quickly each situation where you would need to apply this concept.
Memberships can be a great stream of income. Consider your costs before jumping in, Are you ready for this?
Google is NOT a photo search engine for your business. Use canva or a stock photo company where you can purchase licenses. Legal trouble is not worth it!
Managing Client Expectations can be a battle of wills! You must protect your time. Stay Strong!
Kia Kamgar owns Tech Minimalism. Emails do not need to be cluttering your brain and computer. Check out www.technminimalism.com
This is NOT an easy thing and it is NOT for everyone. But it is one of the most rewarding things I have ever done.
Wendy Margolin is owner of Sparkr Marketing, helping service providers stand out with content marketing. Join her Sparks of Marketing Facebook group for weekly DIY Live marketing training videos for entrepreneurs on a budget and check out her https://sparkrmarketing.com/ (website) to get your Guide to Brand Your Business in a Day
Blogging is often overlooked but It still is one of the best way to boost your GOOGLE Ranking.
Doing an audit of your tools can help you live and work more simply. (Also, it can save you $$!)
Taking some of the mystery out of the Social Media Circus by sharing some insight on the demographics of Social Media.
A few simple steps to get yourself on TV. Yes, that's right. YOU ON TV. or the Radio. You decide.
While I am not an advocate of spending extra $$ for frivolous things, A Lawyer and Privacy policies are not in the category!
Don't advertise for Yahoo.com, Promote your website by using a professional Email Address.
Wendy Margolin is owner of Sparkr Marketing, helping service providers stand out with content marketing. Join her Sparks of Marketing Facebook group for weekly DIY Live marketing training videos for entrepreneurs on a budget and check out her https://sparkrmarketing.com/ (website) to get your Guide to Brand Your Business in a Day
We all have started something we didn't finish. This can hurt your business big time. Get it together, and back on track! You got this!
A few tips on how to use show notes and scripts to always keep your podcast sounding polished!
Lorraine shares her experience with Google ads and why Landing pages are so important! www.digitaltoolboxin.com
How to create multiple streams of income by doing something you are probably already doing!
Having a contract electronically signed can make your life easier. No more chasing down a client who doesn't have a printer or doesn't know how to scan for a contract ever again!
Stephanie shares her insights on how to be a disrupter in your industry! http://www.growdisrupt.com/ (www.GrowDisrupt.com)
If you aren't paying yourself, you aren't really a business owner, you are a job owner.
Creating a podcast isn't just about podcasting, its about ideal client groups and sales! http://podkite.com/ (Podkite.com)
This is the easiest question to answer, yet the hardest concept to get across to entrepreneurs!
After 9 years of blogging, Lee shares his best tips you can use on your next blog! http://leebarnathan.com (leebarnathan.com)
Eric Dickmann, Founder / CMO of The Five Echelon Group and host of the Virtual CMO podcast, focuses on what it takes to build strategic marketing plans and execute successful campaigns.
We make so many decisions every day we don't realize when they experience Startup Fatigue.
Your signature service is probably staring you in the face, all you have to do is step back and look for it!
Eric Dickmann, Founder / CMO of The Five Echelon Group and host of the Virtual CMO podcast, focuses on what it takes to build strategic marketing plans and execute successful campaigns.
Your website is like your 24-hour salesman. Make sure you are keeping up with it on the regular!
Recurring Payments are a great way to stop chasing payments and start making more money!
Square is one of the best credit card processors, Invoicing, Payroll, POS, and more! https://squareup.com/i/EPAMPALONE
When we try to convince, we often lose our grip on the connection we are trying to build.
We start our business because we want to share our passion. Even when we don't see the effects of our reach, it's there!
Contracts are usually not on our list of MUSTdo because they are so "expensive", however, if we don't have them the experience can cost us much more.
How to keep track of client requests. Tickets are the way to go if you are a service based business.
There is one right answer. That happens to be, you don't need just a logo. You need a brand.
This will be the first of many 2 min podcasts to share a tip about marketing and business related topics!