I'm joined by the wonderful Derek Mason. He is one of the structural engineers who worked on the construction of the 2012 Olympic Stadium. He's the founder of a structural engineering firm, Super Structure Associates. He's the best selling author of the book, Will It Stand Up?. He makes appearances on Sky News and the BBC and Derek is here today to talk to us about how he uses content to differentiate himself and his business from the competition and he does it very very well indeed.
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Peter Sage can be found here:
Website: https://superstructuresassociates.co.uk/
BOOK
- Will It Stand Up? : A Professional Engineer’s View of the Creation of the London 2012 Olympic Stadium
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Georgia Kirke can be found here:
For help with building your personal brand by publishing incredible content, you can contact me at georgia@writebusinessresults.com or 020 3752 7057
LinkedIn: https://www.linkedin.com/in/personal-brand-how-to/
Twitter: https://twitter.com/GeorgiaKirke
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Enjoy, and come back for the latest Interviews with Experts each Monday. Thank you for listening.