Today I am answering a listener question around overcoming the objection of perceived value and support offered within this listener's online program. Here are my tips on how to address this common problem:

• Identifying the audience categories who will value your offer, so you can avoid selling it to people who won't ever see the value.
• How to show your potential buyers why they should value your product.
• How to strategically create a bonus that overcomes a key objection—so the perceived value of your offer goes up in their eyes.

Have a question you'd like me to answer on the show? Write in with your question at https://stephtaylor.co/asksteph

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