Jereshia Hawk is an online business coach and sales strategist who helps high-achieving experts launch and scale. Having grown her own business from $0-2 million in less than 4 years, Jereshia joins me today to chat about how she shifted from 1:1 client work to group programs.

In this episode, we chat about:
- How buyer psychology affects your sales strategies
- Understanding the changing expectations and objections of individual coaching vs group programs
- Curating the right community to ensure their values, identity and philosophy align with your program's promise
- Why identifying your ideal community begins with your free content and filtering strategies
- The shifting business cycle of 2023 and predictions for the online business space

You can find Jereshia on Instagram @jereshiahawk and tune into into her podcast at https://www.jereshiahawk.com/podcast/.

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