This week, I'm joined by a true unicorn in the business world, Jaclyn Johnson. Jaclyn built and sold a B2B and a self-funded B2C business; she's been an angel investor, runs a venture-backed consumer business, and has become an investor.

Since the last time she visited us, she sold Create & Cultivate, launched her venture funding company, New Money Ventures, and her perfectly portioned wine company, Maie.

In this episode, Jaclyn shares her unique view on PR, marketing, and best advice to deal with the upper limit problem. We delve into her extraordinary journey in business, from nourishing, growing, and then selling Create & Cultivate to the leap of faith of starting New Money Ventures.

Plus, she talks about how Maie was born, how she dealt with the need to move into her next version and the identity shifts she experienced, where she sees PR and marketing heading, and more.

Some Questions I Ask:

• What do you do to step into every new version of yourself? (10:24)
• How do you create stickiness within your new brand, Maie? (22:57)
• How has your identity shifted? (25:22)

In This Episode, You Will Learn:

• A bit about the new hats Jaclyn is wearing nowadays (5:11)
• How to create bullet-proof confidence (13:07)
• Jaclyn's technique to identify good ideas and execute them (24:03)
• How coaching has helped Jaclyn step into a new mentality (29:53)
• PR new landscape. How to be more strategic with partnerships (37:10)

Resources:

• Maie website
• New Money Ventures website
• Create & Cultivate website
• WorkParty Podcast
• Listen to Jaclyn's first appearance on Active Ingredient

Connect with Jaclyn:

• Instagram

Let's connect!

• Active Ingredient Instagram
• Sophie Weill Instagram
• Join the Active Ingredient Geneva Community

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