This week's episode is about what I believe is a missing element in the PR and Marketing conversation: the inner work creators should go through to create authentic and relatable pieces of content that are really easy to resonate with.

We delve into using self-validation as starting point and guide for the content we put out there, how to feel comfortable choosing delayed gratification, the #1 question you should ask yourself before creating content, and I share a tangible way to teach your brain to rely more on self-validation than on external validation.

In This Episode, You Will Learn:

• It is possible to tell when a creator is really bought into the idea they are trying to sell (1:52)
• External growth depends on your inner world (4:14)
• The #1 question to ask yourself before putting anything out there (6:25)
• The A, B, C of getting more press (10:01)
• How to train your brain to be more self-validation oriented (14:11)
• A piece of advice for content creators (17:23)

Sophie's Instagram: @sophieiweill

Follow us on Instagram: @ActiveIngredient

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