Burberry underwent a strategic transformation, embracing digital innovation. This ended up quadrupling their share price.
This is a prime example of why public perception of innovation is just as important as innovation.
Listen to this episode to learn more!
Timestamps
00:00:00 - Introduction
00:01:26 - The power of perception
00:02:32 - Burberry's radical transformation
00:03:32 - Burberry's digital innovation
00:05:42 - Aligning brand perception with strategic innovation.
00:07:35 - Branding and Public perception
00:09:30 - Innovation strategies
00:10:29 - Public innovation as a strategic business tool
00:12:21 - Conclusion
For the transcript, go to: https://www.techfornontechies.co/blog/public-vs-private-innovation
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