When the headlines hit and pressure mounts, true leadership is revealed. In this episode of That Will Nevr Work, host Maurice Chism sits down with Mike Swenson, crisis strategist and founder of CrisisTrak, to unpack how brands can not only survive—but thrive—after facing public challenges.
From the psychology of crisis communication to powerful comeback stories, Mike shares the tools leaders need to stay calm, protect their reputation, and turn chaos into opportunity.
🎧 Connect with Mike:
LinkedIn – Mike Swenson
Instagram – @mikeswenson55
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