As a world traveler who loves to learn, Stacey Pool embodies the “growth mindset”. With over twenty years of experience in consumer marketing, she has held a variety of leadership roles across multiple industries and has a strong track record of utilizing guest insights to deliver strong business results. 

In this episode, Alan and Stacey discuss the brand refresh she is leading at Noodles & Co. with digital initiatives and data components. Stacy knows it is people that fuel it all and has learned that being a balanced leader requires you to be able to adjust quickly to changing needs.

In this episode, you'll learn:

  • The importance of broadening your skill set and being an agile leader
  • The way digital and physical engagement intersect
  • How Noodles & Co. is using data to improve both the guest experience and profit margins

Key Highlights

  • [03:45] Dow did Stacy end up as CMO at Noodles & Co.
  • [07:00] How lateral moves helped Stacy in her current executive roles
  • [09:00] The importance of agility and cross-training in leadership
  • [10:45] What Stacy learned from her transition to the food industry
  • [13:20] Noodles & Co. overview and differentiators
  • [15:20] The new brand positioning Stacy brought to the company
  • [18:25] The 100-day action plan and how it had to be adjusted
  • [21:00] How Noodles & Co. is approaching the digital transformation
  • [24:00] The data world Noodles is trying to build
  • [26:50] How data storage and usage have evolved
  • [28:25] How Stacy approaches the people side of the business
  • [32:10] The two experiences that shaped who Stacy is as a person
  • [33:50] Why people should give themselves more grace
  • [35:15] The importance of CDP’s for marketers
  • [37:22] The work Stacy is doing with Community First and other brands to watch
  • [40:15] The threat of the unknown and the need to pivot quickly

Resources Mentioned:

  • Stacey Pool
  • Noodles & Co.
  • Brand Refresh and positioning – Uncommon Goodness
  • Digital efforts
  • CDP – customer data platform
  • Community First Foundation in Colorado where Stacey is on the board
  • Brands mentioned: Wingstop, Raising Cane’s, Shake Shack, Cava, Kiwi Crate subscription service, Athleta

Follow the podcast:

  • Listen in iTunes (link: http://apple.co/2dbdAhV)
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Connect with the Guest:

  • https://www.linkedin.com/in/staceyjopool/
  • https://twitter.com/StaceyJo
  • https://twitter.com/noodlescompany

Connect with Marketing Today and Alan Hart:

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