Welcome Welcome to the Business Souls podcast which helps you to maximise your magnificence by exploring one topic each week for 10 minutes. Sorry I am a couple of minutes over this week again !!! Hello and Welcome to Episode 21 - What should my podcast be on ? Part 2/12 Series Podcasting also apply to YouTube or YouTube Live / Facebook or Instagram Live Look into planning podcast and episodes Practicality of equipment, recording, editing and choosing a podcast host Look at how to launch Post launch content cycle and improvement of style of delivery
Quote For The WeekKnowledge is of two kinds. We know a subject ourselves, or we know where we can find information upon it. - Samuel Johnson NewsHurray the http://www.b-souls.com/ (www.b-souls.com) site is live I will be increasing my activity on what gets sent out I would really love to hear what you think @businesssouls on Instagram / Twitter Main Topic
Business Perspective Directly in earbuds of customers Initial novelty soon to wear off Promotion 21% UK 35% US Low Numbers
Listener Perspective Compelling Content Consistent Delivery Gives value
Subject Covers your expertise Niche down as much as possible Don’t niche too far !!! otherwise no content idea
Decide podcast type Interview based don’t need as much prep other than ? Single person delivery - a lot of prep Group delivery - share prep
Think out of box Compelling Content ideally needs to get your listener to take action Listening because thinking about podcast → What is yours going to be about ? Think of how many episode ideas you can come up with. If you can get to 20 then you have a way forward. Don’t be tempted to setup podcast with out doing this
Brand Action What do you want the user to do for you ? Visit website ? Sign up for e-mail list ? Download your latest report May need Lead Magnet
Examples Building company - talk about types of projects and what is achievable. Talk about funky new techniques http://youprenneur.fm/ (Youprenneur.Fm) Chris Ducker talks about all things that a personal brand business needs to think about Digital Marketing Consultancy - look at all thing helping business with digital marketing
Know Like Trust Important that subject matter get you known Once you are known important to get your audience to like you. Know & Like = Trust = Buy
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