https://tribus.captivate.fm/ (Enjoying Brokerage Insider? Please Subscribe Using Your Favorite Podcast Player.) We sit down with Patrick Pichette, VP with Realtor.ca about the offerings that CREA (the Canadian Real Estate Association) offers it's members for free. This includes hundreds of thousands of free leads on their own listings with the #1 real estate website in Canada. TRANSCRIPTION Eric Stegemann (https://www.temi.com/editor/t/Sd4GKSKpfV7tfllciu2hqQmPZ9NCayJH7bRC3QSw3X2LSdIosSOsZ9PSph08tSKmG3-inR5R5DkjXjzGk7G-vqRYpVU?loadFrom=SharedLink&ts=2.52 (00:02)): Hi everybody. And welcome to Brokerage Insider, the podcast where we interview the leaders in real estate and technology. And today I am so pleased to be joined by https://www.linkedin.com/in/patrickpichette/ (Patrick Pichette). He's the vice president https://Realtor.ca (Realtor.ca) focusing on strategic business and innovation. So Patrick, thanks so much for joining me here from up North today. Patrick Pichette (https://www.temi.com/editor/t/Sd4GKSKpfV7tfllciu2hqQmPZ9NCayJH7bRC3QSw3X2LSdIosSOsZ9PSph08tSKmG3-inR5R5DkjXjzGk7G-vqRYpVU?loadFrom=SharedLink&ts=25.73 (00:25)): Hey Eric, my pleasure, nice to reconnect. Eric Stegemann (https://www.temi.com/editor/t/Sd4GKSKpfV7tfllciu2hqQmPZ9NCayJH7bRC3QSw3X2LSdIosSOsZ9PSph08tSKmG3-inR5R5DkjXjzGk7G-vqRYpVU?loadFrom=SharedLink&ts=28.13 (00:28)): Yes, for sure. For sure, Now I've known Patrick a while from in being involved in the https://tribus.com/brokerage-insider/clear-cooperation-rule-and-mls-standards-for-brokerages-with-reso/ (real estate standards organization) and it Realtor.ca and the team up there in Canada, they've been big backers of RESO. And so I met him through that and I got to know a little bit how they do things differently up in Canada. And if you're a regular listener of this podcast, you'll know that we've tried to interview a lot of international folks and understand what they're doing differently and what's working in other countries versus what we're doing here in the United States, particularly when it comes to during the time of the virus. So, you know, Patrick, why don't we just start and talk a little bit about Realtor.ca and how it came about and how CREA, the Canadian real estate association kind of set out to build this national website for Canada. So why don't you tell us a little bit about that? Patrick Pichette (https://www.temi.com/editor/t/Sd4GKSKpfV7tfllciu2hqQmPZ9NCayJH7bRC3QSw3X2LSdIosSOsZ9PSph08tSKmG3-inR5R5DkjXjzGk7G-vqRYpVU?loadFrom=SharedLink&ts=85.13 (01:25)): Yeah, thanks. That's a great place to start Eric. And actually the whole thing started before my time. So I joined https://www.crea.ca/ (CREA) in 2012 and the site was launched back in, I believe, 1995 under the URL mls.ca. And it was later rebranded Realtor.ca in 2008. And the thought back then from the leadership at the local level through the, the local boards and at the national level you know, they, they made the wise decision to launch a national website where consumers could access listing information from I'm a less systems across the country. So regardless of which broker is represented the listing or which franchisor was doing a promotion, Canadians got a single source to see everything that was available on the market. So today Realtor.ca is still owned and operated by CREA, the Canadian real estate association. Patrick Pichette (https://www.temi.com/editor/t/Sd4GKSKpfV7tfllciu2hqQmPZ9NCayJH7bRC3QSw3X2LSdIosSOsZ9PSph08tSKmG3-inR5R5DkjXjzGk7G-vqRYpVU?loadFrom=SharedLink&ts=150.71 (02:30)): And it's done in collaboration with the 80 different local real estate boards across the country. So in other words, every single MLS system in Canada publishes their active listings to Realtor.ca and just you know, a couple of notable things. First of all, the site is completely funded through member do so there are no additional fees. Members pay CREA $310 a year and that includes a...