https://tribus.captivate.fm/ (Enjoying Brokerage Insider? Please Subscribe Using Your Favorite Podcast Player.) Brandon Doyle, a https://www.doylerealestateteam.com (Realtor in Minneapolis, MN) is also a smart home tech specialist. Brandon goes into detail about what tech clients care about, and how best you can help educate them. TRANSCRIPTION Eric Stegemann (https://www.temi.com/editor/t/TPeW4kJxx1i8sB9hfhBeWljh95l-Vb9wXBlRNIuma-4ZHxr_Jb1bpY0gg0AFin2Z_Qac55Kw_zAkNnGIGpS9k9gJIY4?loadFrom=SharedLink&ts=2.52 (00:02)): Hi, everybody. Welcome to Brokerage Insider the podcast where we interview the leaders in real estate and technology. I'm your host, Eric Stegemann. I'm the CEO of TRIBUS. We're a https://tribus.com/ (brokerage platform vendor). And today on the show, I have a friend and client Brandon Doyle. Now Brandon is a Realtor and a real estate team leader with https://results.net (Remax Results) in Minneapolis, Minnesota. And in addition to selling real estate and being a second-generation Realtor, Brandon's also the author of three excellent books that cover specifically real estate sales, but some of them talk about general ideas for other businesses as well. Those three books are https://www.amazon.com/Mindset-Methods-and-Metrics-audiobook/dp/B01IFRNYFC/ref=sr_1_3?crid=1PJ0B8DE8RS7I&dchild=1&keywords=mindset+methods+and+metrics&qid=1597674504&sprefix=mindset+methods%2Caps%2C171&sr=8-3 (Mindset, Methods, and Metrics), the https://www.amazon.com/Real-Estate-Marketing-Playbook/dp/B07PWHV3B5/ref=sr_1_1?crid=33J27VDFL3MOC&dchild=1&keywords=real+estate+marketing+playbook&qid=1597674544&s=audible&sprefix=real+estate+marketing+playb%2Caudible%2C177&sr=1-1 (Real Estate Marketing Playbook) and https://www.amazon.com/Success-Rate-Marketing-Businesses-Leverage/dp/B083Z65TC2/ref=sr_1_2?crid=X1VDQNTP2IBG&dchild=1&keywords=success+rate+marketing&qid=1597674625&s=audible&sprefix=success+rate%2Caudible%2C182&sr=1-2 (Success Rate Marketing). Now I think all of you should probably read these books. And in fact, many people, I know I've personally sent copies of these books too. So definitely take a peek at them on Amazon and either download it to your Kindle or get a paperback copy of the book. So on top of all of that, of selling real estate, managing a team, writing three books, Brandon's also the creator of a smart home podcast, a video podcast called https://www.youtube.com/channel/UCpZYk1Lmqna3TKUnGIq1FIg (Home Tech Decisions). And on this podcast, he reviews just about every piece of smart home tech available. And in seriously, if you haven't subscribed to it, you should just, just keep an eye on what he's talking about. Just with vacuums alone. He goes really into depth. So Brandon, thank you so much for joining us here today. Brandon Doyle (https://www.temi.com/editor/t/TPeW4kJxx1i8sB9hfhBeWljh95l-Vb9wXBlRNIuma-4ZHxr_Jb1bpY0gg0AFin2Z_Qac55Kw_zAkNnGIGpS9k9gJIY4?loadFrom=SharedLink&ts=99.41 (01:39)): Yeah, no problem. Thanks for having me. Eric Stegemann (https://www.temi.com/editor/t/TPeW4kJxx1i8sB9hfhBeWljh95l-Vb9wXBlRNIuma-4ZHxr_Jb1bpY0gg0AFin2Z_Qac55Kw_zAkNnGIGpS9k9gJIY4?loadFrom=SharedLink&ts=101.39 (01:41)): So tell us a little bit more, first of all, about just being a Realtor. What got you into the business? Obviously, I already mentioned you're a second generation Realtor and you know where things are at with your team today. Brandon Doyle (https://www.temi.com/editor/t/TPeW4kJxx1i8sB9hfhBeWljh95l-Vb9wXBlRNIuma-4ZHxr_Jb1bpY0gg0AFin2Z_Qac55Kw_zAkNnGIGpS9k9gJIY4?loadFrom=SharedLink&ts=114.8 (01:54)): Yeah, for sure. So actually I went to college and I got a degree in real estate, so I got my bachelor's and shortly out of college, I was doing commercial real estate appraisal. That was around 2008. So a lot of like pre foreclosure, a bank rate finance, like their warehouses and a smaller office buildings. It was very rewarding. I...