Future of Fitness: Recent Episodes
Eric Malzone
We are putting a shoulder into the fitness industry and pushing it forward into the modern digital age. Eric Malzone, the co-founder of Level 5 Mentors, interviews the brightest movers and shakers in the fitness industry. Topics will vary covering best business practices, marketing secrets, technological advances, and much more. If you're a fitness professional, this is how you keep your edge sharp.
In this conversation, Eric Malzone and Anthony discuss the recent rebranding of Fitt Insider, exploring its evolution from a newsletter to a comprehensive holding company. They delve into the importance of community, mental health, and the challenges facing the fitness industry, including the need for investment and authentic connections. Anthony shares his vision for the future of Fitt Insider, emphasizing the importance of holistic health and the role of media in shaping the industry. The discussion highlights the need for fresh ideas and new voices in fitness, as well as the potential for innovative gym models that foster community and support mental health.
LINKS >>
https://goteamup.com/
https://podcastcollective.io/
https://egym.com/int
In this episode, Eric Malzone moderates a powerhouse panel on how artificial intelligence is reshaping the fitness industry. Featuring insights from Taylor Nakamura (Fit19), Spencer Honeyman (Vi), and Florian Sauter (EGYM), this discussion dives deep into real-world AI applications, from retention strategies to personalized training and operational efficiency. Whether you're a multi-location gym operator or a solo fitness entrepreneur, you'll walk away with actionable AI insights to help you drive member retention, increase revenue, and improve your core offerings.
🔑 Key Takeaways:
- 🤖 AI Beyond the Buzzwords: Understand the distinction between generative AI, predictive analytics, and machine learning—and how each is driving innovation in fitness.
- 📊 Data-Driven Retention: Learn how top operators are using third-party behavior data and AI to predict churn, prioritize outreach, and boost member retention.
- 💼 AI for Everyone: Discover how AI is leveling the playing field—empowering even small clubs with tools once exclusive to enterprise-level fitness brands.
- 🧠 Precision Targeting: See how companies like Vi leverage data to personalize marketing and PT upsells based on real-world consumer behavior.
- 🧼 Operational Gains: Hear how AI helps manage online reviews and identify service trends to enhance local club operations.
- 🏋️ Product-Centric Innovation: Explore EGYM’s data-rich approach to improving member outcomes directly on the gym floor through AI-assisted onboarding and assessments.
- 💡 Getting Started with AI: Advice for fitness operators feeling overwhelmed—how to identify high-impact areas (like retention) and test small-scale implementations before scaling.
LINKS >>
https://goteamup.com/
https://podcastcollective.io/
https://egym.com/int
Eric Malzone is joined by Andy, Pete and Jason Moore, CEO of SPREN, to discuss a groundbreaking partnership between Lyft Brands and SPREN. This collaboration aims to integrate advanced body composition analysis technology with gym experiences, coaching services, and on-demand content. Andy and Jason delve into how this innovative approach will enhance user engagement, retention, and overall fitness outcomes through a unique combination of smartphone-based body scanning, AI-driven coaching, and personalized nutrition plans. They emphasize the seamless blend of technology and personal trainers to provide 24/7 support, making fitness more accessible and effective for everyone.
https://podcastcollective.io/
In this episode, Eric welcomes back Paul Byrne to discuss the significant topics surrounding the 'Make America Healthy Again' (MAHA) movement, tariffs, and their impacts on the fitness industry. Paul shares his extensive background in the fitness business, notably with Precor and Harrison Company. The discussion delves into the health crisis in America, highlighting alarming statistics about chronic diseases and obesity. Paul outlines the roles and initiatives of key players in the MAHA movement, including RFK Jr., Marty Makary, and Jay Bhattacharya, and their goals to improve national health through science-based approaches. The conversation also touches on the potential opportunities and challenges for the fitness industry amid these new health agendas and the current economic landscape influenced by tariffs. The episode provides insights into possible future trends and the importance of education in promoting healthier lifestyles.
LINKS: https://goteamup.com/
https://podcastcollective.io/
https://egym.com/int
In this engaging conversation, Eric Malzone and Rick Mayo discuss the evolution of the fitness industry, focusing on the growth of Alloy, a successful fitness franchise. They explore the challenges and opportunities in the market, emphasizing the importance of returning to fundamental fitness principles. Rick shares insights on the modern fitness prescription, advocating for strength training as a foundation and the significance of understanding cardiovascular training. The discussion also highlights common misconceptions in fitness, particularly the 'garbage zone' of training, and offers practical strategies for achieving longevity and health. In this conversation, Eric Malzone and Rick Mayo discuss the evolving landscape of health and fitness, particularly focusing on the importance of tailored training for different age groups, the balance between competitive sports and general health, and the increasing awareness of health and wellness among consumers. They also explore the implications of new health policies and the role of GLP-1 medications in weight management and overall wellness. The discussion emphasizes the need for fitness professionals to adapt to these changes and prioritize the health of future generations. LINKS: https://goteamup.com/
https://podcastcollective.io/
In this conversation, Eric Malzone, Juliet Starrett, and Alex discuss recent transactions in the fitness industry, including Crunch and EoS, and analyze quarterly reports from major companies like Peloton, Planet Fitness, and Lifetime Fitness. They explore the challenges and strategies these companies face in a fluctuating economic environment, highlighting Peloton's struggle to grow despite cutting costs, Planet Fitness's impressive membership growth, and Lifetime's strong financial performance. The discussion also touches on the impact of AI in the fitness sector and the evolving landscape of gym memberships. In this conversation, Eric Malzone, Alex, and Juliet Starrett discuss the transformative impact of AI on personal health, the financial state of fitness companies, leadership changes, and the role of the Surgeon General in public health. They explore the intersection of individual health optimization and public health, emphasizing the need for educational initiatives in schools to combat obesity and promote healthier lifestyles. The discussion also highlights the success of Garmin in the fitness market and the overall optimism in the fitness industry despite challenges.
LINKS: https://goteamup.com/
https://podcastcollective.io/
https://egym.com/int
In this conversation, Dr. Bob Gabbay discusses the evolution and impact of GLP-1 medications on weight loss and fitness. He highlights the importance of integrating lifestyle changes with medication, the current state of GLP-1 treatments, and the role of fitness professionals in supporting patients. The discussion also touches on the future of healthcare, technological innovations, and the potential of exercise mimetics. Takeaways * GLP-1 medications have been around for 20 years but have recently exploded in popularity. * The evolution of GLP-1 treatments has led to significant weight loss results, with newer medications achieving up to 22% weight loss. * Lifestyle changes remain crucial for individuals using GLP-1 medications, complementing their effects. * Statistics show that one in eight Americans have tried GLP-1 medications, but many stop within a year due to side effects or expectations. * Common side effects of GLP-1 medications include nausea and gastrointestinal issues, with muscle wasting being a significant concern. * Fitness professionals have a vital role in educating and supporting patients using GLP-1 medications. * Technological innovations, such as AI and digital health tools, are transforming healthcare and patient engagement. * The future of healthcare may see a greater integration of fitness professionals into the healthcare ecosystem. * Exercise mimetics are being explored as a way to stimulate muscle growth without traditional exercise. * By 2030, there is hope for improved access to GLP-1 medications and a shift in societal attitudes towards treating obesity as a disease.
LINKS: https://goteamup.com/
https://podcastcollective.io/
https://egym.com/int
In this episode, Eric Malzone welcomes Julian Barnes, co-founder and CEO of BFS Network, for an insightful discussion on the state of the boutique fitness industry. Drawing from BFS's latest annual report, Julian shares data-driven strategies that gym owners can use to improve profitability, streamline operations, and build sustainable businesses. The conversation covers everything from fundamental KPIs to surprising trends that challenge conventional wisdom in the fitness space.
https://podcastcollective.io/
https://egym.com/int
In this conversation, Eric Malzone and Edward Hertzman discuss the evolving landscape of the fitness industry, focusing on the impact of media, the need for rebranding, and the significance of upcoming events like the CEO Summit and Innovation Summit. They explore how the industry is adapting to economic challenges, the role of AI in media, and the importance of personalized experiences for attendees. The discussion highlights the necessity for collaboration and communication among industry leaders to foster growth and innovation. In this conversation, Edward Hertzman discusses the dynamics of the fitness industry, emphasizing the importance of smaller voices and independent operators in providing valuable insights. He highlights the growing role of science in business claims and the need for radical transparency in transactions. The discussion also touches on content consumption trends, innovative experiences at industry events, and the significance of networking, particularly in New York. Hertzman reflects on the challenges of collaboration versus competition within the industry and the evolving landscape of B2B media.
LINKS: https://goteamup.com/
https://podcastcollective.io/
https://egym.com/int
In this episode, host Eric sits down with Marco Benitez, CEO and founder of ROOK, to explore how digital health data is reshaping the fitness and healthcare landscapes. They discuss how wearable technology drives innovation in health monitoring, especially during the pandemic's impact on the industry. Marco shares his expertise in biomedical engineering and big pharma, highlighting how data-driven insights can enhance patient outcomes. The conversation dives into the challenges of standardizing wearable data, the role of AI in advancing healthcare, and the critical need for data privacy. They also examine how wearables empower disease prevention and personalized care through real-time biometric tracking. Marco wraps up by sharing Rook's mission and inviting collaborations to harness wearable data for better health and well-being.
LINKS: https://goteamup.com/
https://podcastcollective.io/
https://egym.com/int
In this conversation, Tom Dowd discusses the significant progress made at F45 over the past year and a half, highlighting leadership changes, franchisee engagement, and the challenges faced, including accounting issues. He emphasizes the importance of innovation and strategic focus in the fitness industry, introducing the new 'Fit House of Brands' strategy and differentiating the VAURA Pilates brand as a unique offering in the market. In this conversation, Tom discusses the strategic growth and management of his fitness franchise, emphasizing the importance of balancing demand with operational capabilities. He introduces innovative recovery modalities and the integration of GLP-1 medications into their offerings, while also addressing the challenges posed by economic uncertainty. Dowd highlights the significance of content creation in establishing authority in the wellness space and the ongoing commitment to supporting members' health journeys.
LINKS: https://goteamup.com/
https://podcastcollective.io/
https://egym.com/int
In this conversation, Eric Malzone and Sam O'Keefe discuss the intersection of fitness, health, and financial opportunities through HSAs and FSAs. Sam shares his unique background and how it led him to identify a significant business opportunity in connecting health and fitness with financial wellness. They explore the differences between HSAs and FSAs, the market potential for these accounts, and how fitness businesses can leverage them to enhance customer retention and acquisition. The discussion also covers the qualification process for medical necessity, the commercial relationships with gym owners, and the future trends in health and fitness integration. LINKS: https://goteamup.com/
https://podcastcollective.io/
In this episode, Darren MacDonald, the CEO of Tonal, sits down to discuss the state of the connected health and fitness industry at the Connected Health and Fitness event in Los Angeles. They reflect on the event's interesting discussions, including the speaker sessions on GLP-1s. Darren shares his thoughts on the promising aspects of the event and how various players in the industry can contribute. The conversation pivots to Darren's insights on the impact of GLP-1 drugs on fitness routines and the broader implications of tariffs on fitness hardware companies. The talk covers Tonal's recent developments, including the launch of 'Tonal 2' and the Tonal Training Lab in New York, which provides an experiential group fitness class. Darren also reveals his future vision for Tonal, including expansion plans and fostering partnerships. The discussion concludes with a reflection on Darren’s personal journey to Tonal and his goals for the company’s growth by 2030.
LINKS: https://goteamup.com/
https://podcastcollective.io/
In this conversation, Eric Malzone and Dana Milkie discuss the evolution of the fitness industry, focusing on eGym's innovative technology and the role of Wellpass in connecting companies with fitness facilities. Dana shares his journey into the fitness world, the importance of AI in personalizing workouts, and how eGym's open ecosystem allows for flexibility in equipment choices while enhancing user experience. They explore the future of AI in fitness and the significant investment eGym is making in research and development to stay ahead in the industry. In this conversation, Dana Milkie discusses the transformative role of AI in the fitness industry, emphasizing its potential to enhance outcomes for fitness professionals and clients alike. The discussion shifts to the perspective of investors, highlighting the importance of viewing fitness companies as technology platforms. Milkie addresses the unique challenges faced by eGym in the North American market, particularly in educating consumers about smart fitness equipment. The conversation also explores innovative partnerships, such as the Fred Fitness model, and the slow adoption of technology in the fitness sector. Finally, Milkie shares insights on navigating market dynamics, including potential tariff impacts, and calls for industry engagement to improve member outcomes. Takeaways * Dana Milkie's journey into fitness was accidental but transformative. * Wellpass connects companies with fitness facilities, enhancing employee benefits. * eGym focuses on partnering with best-of-breed technology providers. * The Genius AI creates personalized training plans for users. * AI in fitness is about hyper-personalization and continuous learning. * The open ecosystem allows gyms to use various equipment while leveraging eGym technology. * Wellpass is expanding into North America, starting in Denver. * eGym invests heavily in R&D to lead in fitness technology. * AI's role in fitness is rapidly evolving and becoming essential. * The future of fitness technology lies in seamless integration and user experience. AI can accelerate fitness outcomes. * Investors view eGym as a technology platform. * North America has unique challenges in fitness tech adoption. * Education is key for introducing smart fitness equipment. * Innovative partnerships can drive market growth. * The fitness industry is slow to adopt new technologies. * Planning ahead is crucial in navigating market changes. * WellPass can help operators improve revenue streams. * Fitness solutions should cater to a diverse range of members. * Partnerships are essential for advancing the fitness industry.
LINKS:
https://goteamup.com/resources/webinar/future-of-fitness-wellness-franchising
https://podcastcollective.io/
Learn more about EGYM - https://bit.ly/44YeV5W
In this insightful conversation recorded at the Connected Health and Fitness Summit in Los Angeles, Eric Malzone sits down with David Knies of PA Consulting to explore where the next trillion dollars in the wellness industry will emerge. David shares research-backed insights on five major market disruptions shaping the future: the convergence of healthcare and consumer industries, the growing GLP-1 economy, consumer struggles with "wellness overload," the shift toward hyper-personalization, and the question of trust in wellness technology. From wearables potentially becoming implantables to the unexpected effects of weight loss medications on exercise habits, this episode offers valuable perspectives for wellness professionals looking to position themselves at the forefront of an industry projected to reach $8.7 trillion. Whether you're a fitness entrepreneur, industry executive, or wellness enthusiast, this conversation delivers actionable intelligence on how the wellness landscape is evolving.
LINKS >> https://ai.futureoffitness.co/
https://goteamup.com/
In this conversation, Eric Malzone speaks with Dr. Gloria Winters, the Chief Health Officer of the YMCA, about the organization's historical significance and its role in promoting health and wellness. They discuss the challenges of the current healthcare system, the importance of preventative health, and the potential for innovative strategies to improve community health. Dr. Winters emphasizes the need for a shift from traditional sick care to a more holistic approach that integrates behavioral, physical, and socioeconomic factors. The conversation also touches on the impact of digital transformation on health and wellness, the barriers to data integration, and the future of preventative health in relation to insurance. In this conversation, Gloria Winters discusses the evolving landscape of healthcare and fitness, particularly focusing on the integration of Medicare Advantage plans and fitness benefits. She emphasizes the importance of practitioners in promoting health and wellness, the innovative business models being developed at the YMCA, and the need for research to validate the effectiveness of fitness programs. The conversation also touches on the integration of healthcare services within fitness facilities and the potential for policy changes to enhance health outcomes. Collaboration and teamwork are highlighted as essential for driving innovation in the health and fitness industry. Takeaways * YMCA has a rich history and significant impact on community health. * The healthcare system is fragmented and costly, requiring innovative solutions. * Whole person health encompasses behavioral, physical, and socioeconomic factors. * Digital transformation is reshaping how health data is collected and utilized. * Membership utilization can be a key metric for health outcomes. * Building relationships is crucial for effective health interventions. * The integration of health and wellness data with sick care data is essential. * Chronic diseases account for a large portion of healthcare costs. * Preventative health strategies can reduce the burden on the healthcare system. * The future of health may involve prescriptions for fitness and wellness activities. Medicare Advantage plans are increasingly offering fitness benefits. * The aging population presents a significant opportunity for fitness businesses. * Health plans prioritize member satisfaction and retention through fitness benefits. * Practitioners need to be educated and equipped to address holistic health. * YMCA is developing innovative business models to expand access to health services. * Research is crucial to demonstrate the effectiveness of fitness programs. * Integrating healthcare services within fitness facilities can enhance patient care. * Policy changes at local and national levels can impact health outcomes. * Collaboration among health professionals is essential for innovation. * The YMCA aims to serve all community members, regardless of insurance status.
LINKS >> https://ai.futureoffitness.co/
https://goteamup.com/
In this engaging conversation, Eric Malzone and Tim Green discuss the evolving landscape of the fitness industry, focusing on the importance of community, technology, and the opportunities for new businesses. They explore how fitness has transformed from a simple workout space to a community hub, the role of technology in enhancing user experience, and the significance of retention over acquisition in building a loyal customer base. Tim shares insights on the future of group fitness, the impact of AI, and the potential for new entrants in the market, emphasizing the need for personal connections in fitness. Takeaways * It's a very positive time for the fitness industry. * Community is essential for fitness businesses. * Retention is more important than acquisition. * Technology is transforming the fitness experience. * The human instructor remains vital in fitness. * Fitness professionals are now tribe leaders. * There's a growing appreciation for long-term fitness. * Automation can enhance access to fitness. * New business opportunities are emerging in fitness. * AI will play a significant role in the future of fitness.
https://egym.com/int
https://goteamup.com/
In this conversation, Eric Litman discusses the innovative field of wellness robotics, particularly focusing on the on-demand massage experience provided by Aescape. He shares insights into the technology behind the massage robots, the consumer experience, funding challenges, market reception, and the demographics of users. The discussion also touches on the go-to-market strategy, partnerships, and the future of wellness robotics, addressing concerns about job displacement and the importance of human connection in the wellness industry.
takeaways:
- Wellness robotics is revolutionizing the massage experience.
- The consumer experience is designed to be on-demand and personalized.
- Technology integration is complex but essential for safety and effectiveness.
- Funding for deep tech projects is challenging but crucial for growth.
- The user demographic includes early adopters and those who typically avoid massages.
- Partnerships with luxury gyms and hotels are key to market strategy.
- The goal is to make wellness robotics accessible to a broader audience.
- Inspirations for wellness robotics come from surgical robotics and connected health devices.
- The future of wellness robotics includes preventative healthcare and seamless integration into daily life.
- Job displacement concerns exist, but automation can enhance human roles in wellness.
https://egym.com/int
https://goteamup.com/
In this episode of The Future of Fitness, Heather Dietrick, Chief Media Officer at Outside Interactive, shares her journey from law school to leadership roles at Gawker Media and The Daily Beast, and now to shaping the future of outdoor media. She dives into the benefits of outdoor activities for both mental and physical well-being and how Outside Interactive combines inspiring content with practical tools to help people get outside. Heather also explores the shifting media landscape, the role of emerging technologies, the power of user-generated content, and the company’s strategic vision. Plus, she shares her take on the growing popularity of GLP-1 medications and how they might encourage more people to embrace the outdoors, along with insights on the evolving world of brand partnerships in this dynamic industry.
https://egym.com/int
https://goteamup.com/
In this enlightening conversation, Dr. Noura Abul-Husn discusses the rapidly evolving field of genomics and its implications for personalized health and wellness. She shares her journey from a physician scientist to a senior role at 23andMe, emphasizing the importance of genetic testing in preventive healthcare. The discussion covers the current state of consumer awareness regarding genetics, the integration of AI in genomic data interpretation, and the innovative Total Health initiative by 23andMe. Dr. Abul-Husn also addresses the potential of GLP-1 medications in obesity management and the critical need for data privacy in genomics. Overall, the conversation highlights the transformative power of genomics in shaping the future of healthcare and wellness. Takeaways * Genomics is becoming essential for personalized health services. * Genetic testing can reveal important health insights for everyone. * Consumer awareness of genetics is increasing rapidly. * Preventive measures based on genetic insights can improve health outcomes. * AI is crucial for interpreting complex genomic data. * 23andMe's Total Health initiative offers actionable genetic insights. * The customer journey with 23andMe includes personalized consultations. * Fitness professionals can leverage genetic insights for better client outcomes. * Healthspan is more important than lifespan; quality of life matters. * Data privacy in genomics is a significant concern that needs addressing.
https://egym.com/int
https://goteamup.com/
In this conversation, Eric Malzone interviews Benji Donhardt, the CEO and founder of Superfit Grow, a marketing agency focused on helping gyms and fitness studios grow through authentic communication and customer service. Benji shares his journey from a military background to becoming a fitness entrepreneur, discussing the challenges and opportunities he faced along the way.
The conversation delves into the unique approach of Superfit Grow, emphasizing the importance of understanding clients' needs and building long-term relationships. They also explore the future of marketing, particularly the role of artificial intelligence in enhancing operational efficiencies and testing marketing strategies. Benji discusses AI’s transformative role in operational efficiency, data analysis, and client engagement strategies within the fitness industry.
He highlights the importance of tailored marketing strategies for client retention and the value of partnerships for strategic growth. Benji also shares insights on embracing challenges, fostering a resilient company culture, and the necessity of innovative thinking in business. Looking ahead to 2025, he outlines plans for growth and expansion, particularly in the U.S. market, while maintaining a focus on delivering exceptional service to clients.
TAKEAWAYS: ✅ Benji Donhardt emphasizes the importance of authentic communication in marketing. ✅ Superfit Grow focuses on building long-term relationships with clients. ✅ The fitness industry is becoming increasingly competitive, requiring innovation. ✅ AI tools can significantly enhance marketing efficiency and effectiveness. ✅ Understanding the client's brand is crucial for successful marketing campaigns. ✅ Customer service is a foundational pillar of Superfit Grow's approach. ✅ Benji's military background shaped his leadership and resilience. ✅ Storytelling is a powerful tool in marketing for gyms and fitness studios. ✅ Email marketing remains a key strategy for nurturing leads. ✅ Testing and adapting marketing strategies quickly is essential in a crowded market. ✅ AI is revolutionizing operational efficiency in businesses. ✅ Data analysis is crucial for understanding client needs. ✅ Tailored marketing strategies can significantly improve client retention. ✅ Partnerships are essential for long-term growth and stability. ✅ Embracing challenges fosters resilience in business. ✅ Innovative thinking sets successful companies apart. ✅ Understanding client lifetime value is key to marketing success. ✅ Gradual growth is more sustainable than rapid client acquisition. ✅ Transparency and authenticity build trust with clients. ✅ 2025 will focus on expanding into new markets and leveraging AI.
https://goteamup.com/
https://madabolic.com/
https://podcastcollective.io/
In this quarterly report, Eric Malzone, Juliet Starett, and Alex discuss recent developments in the fitness industry, including personal updates, the launch of the Starett System, experiences from the Connected Health and Fitness Summit, and a detailed analysis of quarterly reports from major fitness companies like Lifetime, Planet Fitness, Peloton, and Garmin. The conversation highlights trends in member engagement, coaching, and the evolving landscape of health and fitness technology. They also discuss Garmin's impressive growth in the fitness technology market, the impact of weight loss drugs on exercise behavior, and the political landscape surrounding public health initiatives. The discussion explores the potential benefits and challenges of new health policies, particularly in relation to obesity and fitness, while reflecting on the future of the fitness industry and the importance of fostering a culture of health and exercise.
https://goteamup.com/
https://madabolic.com/
https://podcastcollective.io/
In this engaging conversation, Eric Malzone and Bryan O'Rourke explore the evolving landscape of the fitness industry, touching on personal experiences, the necessity of content creation, reflections on 2024's growth, and the maturation of the market. They delve into the importance of authentic experiences in fitness and the challenges of human capital in the industry, highlighting the shift in career dynamics and the impact of technology on fitness delivery. In this conversation, Bryan O'Rourke and Eric Malzone explore the evolving landscape of consumer behavior, technology, and the fitness industry. They discuss the impatience economy, the backlash against poorly designed technology, and the desire for authentic human experiences. The conversation also delves into the impact of GLP-1 medications on fitness engagement, the challenges within the healthcare system, and the industry's role in promoting health and wellness. They highlight the need for systemic change and the potential for new models to emerge in the healthcare space.
Takeaways
- Content creation sharpens understanding and informs business decisions.
- The fitness industry is experiencing significant mergers and acquisitions.
- Authentic experiences are becoming increasingly valued by consumers.
- Human capital challenges are reshaping the fitness workforce.
- Digital fitness is on the rise, impacting traditional models.
- The fitness industry is maturing, with new players emerging.
- Economic factors are driving consolidation in the fitness market.
- Consumer demand for health services is expected to grow significantly.
- The role of technology in fitness delivery is evolving rapidly.
- The gig economy is influencing career paths in fitness. People want their needs taken care of immediately.
- Many are opting out of smartphones due to frustration with technology.
- There is a strong desire for authentic, non-digital experiences.
- Community-driven, authentic human experiences are essential.
- The reptilian mind influences modern consumer behavior.
- GLP-1s have not yet significantly impacted gym attendance.
- The fitness industry often prioritizes profit over health.
- Health insurance is seen as a broken system in the U.S.
- Consumers are beginning to realize the limitations of health insurance.
- There are emerging sparks of change in healthcare integration.
https://goteamup.com/
https://madabolic.com/
https://podcastcollective.io/
In this conversation, Eric Malzone and Dan Garner explore the evolving landscape of health and fitness, emphasizing the importance of Vitality over traditional metrics of health. Dan shares his extensive experience working with high-performance individuals and how blood work has been a cornerstone of his coaching methodology. They discuss the limitations of the current fitness coaching model and the need for a more personalized approach based on objective data. The conversation highlights the significance of biomarkers in achieving results and the future of health as a focus on performance rather than mere longevity. Dan also explains the development of the Vitality Blueprint, a system designed to make personalized health insights accessible to everyone. In this conversation, Eric Malzone and Dan Garner explore the intersection of biological age, resilience, and health technology. They discuss the importance of understanding personal health metrics, the potential for partnerships in the health and wellness industry, and the challenges of scaling innovative health solutions. Dan emphasizes the significance of integrating wearables with blood work to enhance health monitoring and the future of health technologies.
Takeaways
- Vitality is the ultimate goal for health and wellness.
- Blood work provides objective data for personalized coaching.
- The traditional fitness model often fails to deliver results.
- Understanding physiology is key to achieving health goals.
- The most important sale is believing in your own program.
- Vitality Blueprint uses algorithms to scale personalized health.
- Performance should be prioritized over longevity in health discussions.
- Clients want to feel better now, not just live longer.
- The interpretation of biomarkers is crucial for effective health strategies.
- A personalized approach leads to better adherence and results. Biological age can be significantly lower than chronological age.
- Understanding resilience is crucial for personal health improvement.
- Personalized health recommendations can have maximum impact on physiology.
- The platform provides context and scientific backing for health metrics.
- Partnership opportunities are being explored for broader service delivery.
- Challenges in scaling health technology can be seen as opportunities.
- Scope of practice issues have been addressed in the platform's design.
- Integrating wearables with blood work can enhance health insights.
- Emerging health technologies are key to future wellness solutions.
- Collaboration and communication are essential for advancing health technology.
https://goteamup.com/
https://www.podcastcollective.io/
In this conversation, Eric Malzone interviews Kyle W. Jones, CEO and co-founder of iCryo, discussing the evolution of the wellness and recovery industry, particularly focusing on cryotherapy and its expansion into a medical model. Kyle shares his journey from being a multi-sport athlete to founding iCryo, the challenges and opportunities in transitioning from a wellness-focused business to a medical franchise, and the importance of staffing and recruitment in this new model. The conversation also touches on the future of health and wellness, emphasizing the growing consumer demand for proactive health solutions. In this conversation, Kyle W. Jones discusses the evolution and business model of iCryo, emphasizing the importance of creating an accessible retail environment for health education. He shares insights on the franchise process, consumer engagement strategies, and the pricing model that aims to make cryotherapy services affordable for a broader audience. Kyle also outlines the company's vision for future expansion and the importance of partnerships in achieving growth.
Takeaways
- Kyle's journey from athlete to CEO of iCryo.
- The importance of timing in business decisions.
- Cryotherapy's benefits extend beyond physical recovery.
- The evolution of iCryo's service offerings over the years.
- Transitioning from wellness to a medical model is complex.
- Staffing changes are crucial in a medical environment.
- Consumer demand for health services is on the rise.
- The wellness industry is still in its infancy.
- Education on health and wellness is becoming more widespread.
- iCryo aims to provide access to wellness services globally. We provide a retail environment for health education.
- Podcasts significantly impact people's health awareness.
- Passion for helping people is crucial in business.
- Opening an iCryo location costs about 1 to 1.2 million.
- Affordability is key to our mission statement.
- We attract about 120 new clients monthly at each location.
- Our pricing model includes various membership options.
- First-time guests receive a comprehensive tour of services.
- iCryo aims to be the largest longevity franchise globally.
- Partnerships and funding are essential for future growth.
https://goteamup.com/
https://www.podcastcollective.io/
In this engaging conversation, David Meltzer shares his mission to empower a billion people to be happy through community building and content creation. He discusses the evolution of the fitness industry, emphasizing the importance of prioritizing health and wellness. Meltzer provides insights on transitioning skills in a changing market, the significance of pragmatic coaching, and the necessity of content creation as a business tool. He also offers strategies for amplifying content to reach a wider audience, highlighting the importance of capturing one's essence and leveraging big platforms. Takeaways * David Meltzer aims to empower a billion people to be happy. * Building a community is essential for long-term success. * Enjoying the process is key to overcoming challenges. * Take inventory of your skills, knowledge, and desires. * Coaching should guarantee a profit center for clients. * Content creation should focus on capturing essence first. * Amplifying content requires consistent posting and engagement. * Big stages and big people increase reach and visibility. * Health is becoming a priority over finance and family. * Success in business comes from helping others and having fun.
https://goteamup.com/
https://www.podcastcollective.io/
In this conversation, Eric Malzone and Emma Barry explore the evolving landscape of the fitness and wellness industry, discussing the impact of technology, generational shifts, and the need for a rebranding of the industry. They delve into the systemic changes in humanity post-pandemic, the role of AI in democratizing health, and the importance of community and connection in a digital age. The conversation highlights the challenges and opportunities that lie ahead as society navigates the complexities of longevity, wellness, and consumerism. In this engaging conversation, Emma Barry shares her journey of embracing disruption in her career and the evolving landscape of the fitness and wellness industry. She discusses the importance of innovation in brands, the distinct characteristics of younger consumers, and the future of fitness experiences. Emma also highlights the changing dynamics for fitness professionals in the gig economy and the need for mentorship in the industry.
https://goteamup.com/
https://www.podcastcollective.io/
In this conversation, Eric Malzone and Brad Kearns discuss the evolution of fitness, the flaws in traditional endurance training, and the importance of a balanced approach to health and fitness. Brad shares his journey from a competitive athlete to an author and emphasizes the need for a sensible approach to fitness that prioritizes longevity over intensity. They explore the addictive nature of high-intensity training and the need for the fitness industry to evolve towards more sustainable practices. In this conversation, Brad Kearns and Eric Malzone explore the nuances of endurance training, the psychology behind workout enjoyment, the critical importance of power production as we age, and how to create a sustainable fitness template for longevity. They emphasize the need for trainers to adapt their methods to ensure effectiveness while addressing client expectations and the often-overlooked aspects of fitness that contribute to long-term health and performance.
Takeaways
- Pursuing peak performance goals is essential at any age.
- The running culture has many flawed beliefs about endurance training.
- High-intensity training can lead to addiction-like behaviors.
- A more boring approach to fitness can lead to better long-term results.
- Functional fitness is crucial for injury prevention.
- The fitness industry often complicates programming unnecessarily.
- We should reflect on the nature of our fitness goals.
- Endorphin highs can mask underlying issues with training.
- Sensible fitness programming should prioritize longevity.
- Coaches need to educate clients on the importance of balance in training.
- You can broaden clients' horizons by introducing varied workouts.
- Sprinting can significantly improve body composition over steady-state cardio.
- Trainers who achieve results will thrive in their profession.
- Boring workouts can still be effective and engaging with the right approach.
- Simplifying fitness concepts is essential for the average person.
- Maintaining explosive power is crucial for longevity and fall prevention.
- General everyday activity is more important than a strict fitness regimen.
- Nutrition plays a vital role in optimizing metabolic function.
- High-intensity efforts can lead to significant fat loss benefits.
- Creating a supportive community enhances workout enjoyment.
https://madabolic.com/
https://goteamup.com/
https://podcastcollective.io/
In this conversation, Nosheen Hashemi, CEO of January AI, discusses the revolutionary approach of integrating AI with metabolic health and nutrition. She shares her personal journey into the health tech space, the emergence of multiomics, and how January AI is transforming the way individuals understand and manage their health through data-driven insights. The conversation highlights the evolution of their product, the importance of user experience, and the potential for AI to facilitate behavior change in nutrition. Nosheen emphasizes the urgent need for health awareness and the role of technology in making health accessible to all.
Takeaways: * January AI is pioneering the integration of AI in metabolic health. * Nosheen Hashemi's background in tech and personal health challenges shaped her vision. * Multiomics allows for a comprehensive view of health beyond traditional methods. * AI can predict glucose responses without the need for continuous glucose monitors. * User experience is crucial in health tech; personalization is key. * Behavior change in nutrition is achievable with the right tools and data. * The healthcare system faces a crisis due to chronic conditions and lifestyle diseases. * Education about nutrition and health is lacking among the general public. * The future of health tech lies in making tools accessible and affordable. * AI has the potential to revolutionize how we approach health and wellness.
https://madabolic.com/
https://egym.com/us
https://goteamup.com/resources/webinar/future-of-fitness-wellness-franchising
Eric Malzone and Jenn Pishko had a fascinating conversation about the connection between fitness and healthcare, particularly through the work of the CrossFit Medical Society. They talked about how healthcare has evolved over time, the challenges in today’s system, and the growing focus on prevention rather than just treatment. Jenn shared her thoughts on how the CrossFit community can be a powerful force in driving health and wellness forward, as well as some of the creative solutions being developed to make this vision a reality.
Later in the discussion, Eric and Jenn dug deeper into the CrossFit Medical Society’s unique approach, which brings healthcare directly into the fitness world. They explored how CrossFit gyms can use this model to help their members live healthier lives, highlighted a community care platform that offers affordable healthcare options, and painted a picture of a future where fitness and healthcare are seamlessly connected. Throughout the conversation, they emphasized the importance of human relationships, education, and community support in creating meaningful change in health outcomes.
https://madabolic.com/
https://egym.com/us
https://podcastcollective.io/
In this engaging conversation, Eric Malzone and Rick Richey explore the evolving landscape of the fitness industry, focusing on personal training, gym ownership, and the challenges faced by independent trainers. Rick shares his journey from a personal trainer to a gym owner and the innovative model of the Independent Training Spot, which provides a supportive environment for trainers to thrive. They discuss the realities of running a gym, the importance of branding, and the changing expectations of personal trainers in today's market. In this conversation, Eric Malzone and Rick Richey explore the evolving landscape of personal training, discussing the importance of education, the impact of technology, and the realities of gym ownership. They delve into the current state of the personal training industry, highlighting trends in client relationships and the necessity of adapting to new technologies. The discussion also covers the content that personal trainers are most interested in, emphasizing the need for realistic expectations in the profession.
In this conversation, Eric Malzone interviews Andrew Menter, CEO and founder of Physmodo, discussing the evolution of movement assessment in fitness. Andrew shares his personal journey as an athlete and entrepreneur, highlighting the importance of understanding human movement and the impact of asymmetries on injuries. The discussion delves into the technological advancements in movement screening, the gap in readiness metrics, and how Physmodo aims to provide quick and effective movement assessments for fitness enthusiasts and professionals alike. In this conversation, Andrew Menter discusses the evolution and impact of movement assessment technology in various fields, including sports, corporate wellness, and rehabilitation. He emphasizes the importance of simplifying complex assessments for broader accessibility and highlights real-world applications, such as their success with the University of Tennessee's athletic program. The discussion also covers the integration of technology, future advancements in data analytics, and the potential for partnerships within the industry.
https://goteamup.com/
https://podcastcollective.io/
In this conversation, Eric Malzone and Don Moxley explore the future of human performance, focusing on the technologies and trends that will shape the fitness industry by 2035. They discuss the importance of defining human performance, the role of data and technology in optimizing health, and the need for fitness professionals to adapt to new advancements. Moxley emphasizes the significance of personalized training and data-driven decision-making, highlighting the potential of AI and machine learning in the fitness landscape. In this conversation, Eric Malzone and Don Moxley discuss the significance of data in coaching, the complexities of heart rate variability (HRV) and wearable technology, the evolution of fitness facilities, and the innovations in performance centers. Moxley emphasizes that any data is better than none and shares insights on how to effectively gather and utilize data for athlete performance. They also explore the future of fitness facilities, highlighting the need for integrative approaches and advanced technologies to enhance training and recovery.
https://goteamup.com/
https://podcastcollective.io/
In this conversation, Eric Malzone, Martijn De Jong, and Steven Webster discuss the evolution of fitness technology, focusing on FITTAR's innovative approach to engaging the average consumer in fitness through gamification and interactive workouts. Martijn shares his journey from martial arts to founding FITTAR, emphasizing the importance of making workouts fun and accessible. The discussion highlights the technology behind FITTAR's platform, including movement recognition and the use of smartphones for interactive experiences. The conversation concludes with insights into how FITTAR aims to motivate users through gamified experiences and personalized feedback.
In this conversation, Steven Webster and Martijn De Jong discuss the evolution of coaching technology, focusing on how digital platforms are transforming the fitness industry. They explore the challenges of engaging individuals who are less active, the integration of gaming mechanics into fitness apps, and the potential of mixed reality and AI in enhancing the coaching experience. The discussion highlights the importance of creating interactive and enjoyable fitness experiences that meet users where they are, ultimately aiming to democratize access to quality coaching.
In this conversation, Eric Malzone, Sam Hollenbach, and Steven Webster discuss the emerging concept of the 'industrial athlete'—workers in physically demanding jobs who require fitness and conditioning to perform effectively. They explore the challenges these workers face, particularly musculoskeletal injuries, and how AMP Health is addressing these issues through technology and tailored fitness programs. The discussion also touches on motivation, engagement strategies, and the potential for community involvement in promoting workplace wellness.
In this episode, Jamie Monroe, a former Navy SEAL and head of ReadyFit, and Steven Webster, CEO of Asensei, discuss their collaborative venture aimed at enhancing the fitness and readiness of tactical athletes. They delve into the issues of declining fitness levels among potential military recruits and how their technology addresses these challenges. Jamie explains ReadyFit's capabilities in administering virtual fitness tests for military enlistments, while Steven elaborates on Asensei's motion capture technology that aids in movement recognition and intelligent coaching. Together, they discuss broad implications for military readiness and potential applications in other sectors like firefighting and law enforcement. The conversation also touches on the role of technology in fostering community and accountability among users to achieve their fitness goals.
In this conversation, Eric Malzone and Troy Taylor discuss the latest updates and innovations at Tonal, a connected fitness company. They explore the success of Tonal during the pandemic, the launch of Tonal 2 with its new features, and the growing user base that includes both experienced strength trainers and beginners. The discussion highlights the efficiency and convenience of using Tonal for strength training, as well as the company's commitment to enhancing user experience through technology and innovative features. In this conversation, Eric Malzone and Troy Taylor discuss the innovative Tonal Training Lab, a new fitness concept that combines group workouts with personalized training experiences. They explore the integration of AI in fitness technology, emphasizing the importance of data in creating tailored workout plans. The discussion also touches on the evolving perception of health and fitness in society, highlighting the growing trend of prioritizing wellness. Troy shares insights on how Tonal is positioned to lead in this space, focusing on community, technology, and the future of personalized fitness solutions.
Takeaways
- Tonal's Growth and Stability: Significant growth during the pandemic years, now focusing on growth.
- Tonal 2 Features: Weight limit increased to 250 pounds, Aero mode for cardio and strength blending, front-facing camera for enhanced user feedback, and automated drop sets for efficiency.
- Broad Demographic Appeal: Designed for convenience and time efficiency, catering to beginners and advanced users alike.
- Guided Workouts: Technology helps users avoid injury.
- Member Focus: Valuing members, exploring upgrade options, and blending group fitness with personalized training through the Tonal Training Lab.
- Community and Accountability: Community workouts enhance motivation and accountability.
- AI Personalization: Crucial for tailoring fitness experiences and recommendations; effective AI relies on robust data collection.
- Industry Trends: Fitness is becoming mainstream and appealing to a wider audience.
- Strength Training Recognition: Increasingly seen as vital for long-term health.
- Data Integration: Combining various data sources can enhance fitness outcomes.
- Future of Fitness: Merging technology with human coaching for optimal results.
- Cultural Shift: Health and fitness are becoming 'cool' and desirable in society.
In this episode, Eric Malzone and Mia Kyricos explore the evolving landscape of wellness and fitness, highlighting the significant growth of the wellness industry, the impact of social media on mental health, and the importance of scientific validation in wellness practices. They discuss insights from the Global Wellness Summit, the need for a more inclusive approach to wellness, and the potential for fitness brands to transition into holistic wellness providers. In this conversation, Eric Malzone and Mia Kyricos explore the fundamental aspects of wellness, emphasizing the importance of movement, nutrition, and mindset. They discuss the evolving nature of community and connection, particularly for men, and the role of technology in enhancing wellness experiences. Kyricos advocates for establishing chief wellness officers to oversee health initiatives at both corporate and community levels, highlighting the need for a holistic approach to wellness in society.
https://www.kyricos.com/
https://podcastcollective.io/
In this conversation, Eric Malzone and Cara Fautley discuss the evolving landscape of fitness and health, focusing on the upcoming Connected Health and Fitness event in 2025. They explore Cara's background in dance and events, the importance of research in curating event content, and the key trends shaping the future of fitness, including holistic health, technology integration, and community wellness. They also delve into the controversial topic of GLP-1 and its implications for health and fitness, emphasizing the need for diverse perspectives in discussions around health solutions. In this conversation, Eric Malzone and Cara discuss the evolving landscape of fitness, emphasizing the importance of inclusivity in workout environments, the trends affecting boutique fitness, and the role of technology, particularly AI and gamification, in engaging a broader audience. They also delve into the structure and experience of the upcoming Connected Health and Fitness event, highlighting networking opportunities and the event's growth. https://goteamup.com/ https://www.podcastcollective.io/
In this episode, Anders Varner, co-host of the Barbell Shrugged podcast, shares his incredible journey through the fitness industry. From playing street hockey as a kid to discovering CrossFit in college, Anders reflects on pivotal moments that shaped his career. He opens up about the golden era of CrossFit, his transition to podcasting, and the challenges of leading during the pandemic. Anders also discusses the creation of Rapid Health Optimization, highlighting the integration of internal health metrics, performance longevity, and the scaling of luxury health services. Tune in for a conversation packed with personal stories, industry insights, and inspiration for anyone passionate about fitness and innovation. https://madabolic.com/
https://goteamup.com/
In this episode, Emlyn Brown, SVP of Design, Development, and Strategy at Accor, discusses the evolving landscape of wellness in the hospitality industry. Emlyn shares insights into Accor's global wellness initiatives, the integration of fitness and wellbeing into hotel design, and the importance of building community through wellness clubs. He highlights the growing trend of social bathing and the importance of blending traditional wellness practices with modern technology. Emlyn also reflects on the shift towards preventative health and the democratization of wellness, emphasizing the need for accessible wellness solutions for all guests. Tune in to gain valuable perspectives on the future of wellness and fitness in hospitality.
Join Eric Malzone, Juliet Starrett, and Alex Alimanestianu for an insightful quarterly deep dive, featuring special guest Philipp Roesch-Schlanderer, CEO of EGYM. They explore EGYM's remarkable $200 million Series G funding, its journey to unicorn status, and the integration of AI in fitness. The discussion shifts to analyzing earnings reports from industry leaders like Peloton, Lifetime, Xponential Fitness, and Planet Fitness, unpacking leadership shifts and financial strategies. Finally, the episode dives into the concept of Blue Zones, offering scientific and lifestyle perspectives on longevity and what it takes to thrive.
In this episode, Vince Gabriele, a renowned expert in the fitness industry, shares invaluable insights into gym ownership, coaching, and personal growth. Discussing his latest book, The Ultimate Guide to Small Group Personal Training, Vince offers practical strategies for balancing the emotional and tactical challenges of running a business. He highlights the power of mindset, effective marketing, and client retention while exploring topics like parenting, stoic philosophy, and mentorship. Packed with actionable advice, this episode is a must-listen for gym owners looking to thrive in a competitive market and embrace the benefits of small group personal training.
LINKS:
https://goteamup.com/
https://madabolic.com/
In this episode, Eric welcomes Spencer Honeyman, Chief Commercial Officer at Vi, for a deep dive into the game-changing impact of AI and data in the fitness industry. They uncover how predictive analytics and machine learning are transforming member engagement, curbing attrition, and fine-tuning marketing strategies. Spencer offers practical insights on personalizing fitness experiences with data-driven approaches and explores the potential of AI tools like ChatGPT to reshape the industry. They also tackle crucial topics like data privacy and the growing shift toward consent-driven data practices, providing actionable advice for fitness businesses to harness AI effectively and deliver better results for their members.
LINKS:
https://vi.co/
https://goteamup.com/
https://podcastcollective.io/
In this conversation, Eric Malzone interviews Jeff Zwiefel, the former COO and President of Life Time Fitness, discussing his extensive career in the fitness industry and the evolution of Life Time and its new initiative, Miora. They explore the concept of longevity in fitness, the importance of a holistic approach to health, and how Miura aims to integrate various health services to improve overall wellness. Jeff emphasizes the significance of measuring success through both immediate and long-term health outcomes, highlighting the need for a seamless customer experience in the fitness industry. In this conversation, Jeff discusses the evolving landscape of health and fitness, emphasizing the importance of longevity and holistic health approaches. He highlights the critical role of addressing chronic inflammation and metabolic health, the potential of GLP-1 medications in combating obesity, and the integration of AI in personal health optimization. Zwiefel advocates for democratizing access to longevity solutions and envisions a future where fitness is synonymous with longevity, driven by consumer demand for better health outcomes.
Links:
https://goteamup.com/
https://podcastcollective.io/
In this episode, Eric Malzone sits down with Henrik Almers, a marine biologist turned entrepreneur who has made a remarkable impact on the fitness industry, particularly in micro gyms and coaches. Henrik shares his journey from starting a scuba travel company to running Coaches Congress, an event focused on helping gym owners and coaches with business development and educational resources. The discussion highlights the event's evolution, the importance of specialized knowledge such as nutrition and data-driven coaching, and plans for future global events. Henrik emphasizes the significance of community, actionable insights, and the potential for emerging markets in the fitness industry.
Links:
https://goteamup.com/
https://podcastcollective.io/
In this episode of The Future of Fitness, Eric Malzone sits down with Lou DeFrancisco, Lindora's new president, to explore the exciting potential of GLP-1 medications in the realms of metabolic health, fitness, and weight loss. Lou shares his rich journey through the health and fitness industry and dives into Lindora’s 50-year commitment to weight loss and wellness. Together, they discuss Lindora's holistic approach, which blends behavior modification, ketogenic diets, and GLP-1s to address obesity. The conversation touches on Lindora's innovative franchising model, the legal landscape across states, and the long-term impacts of GLP-1s on fitness. Lou also shares insights on metabolic health, the future of hormone treatments, and Lindora's plans for nationwide expansion.
Links:
https://goteamup.com/
https://podcastcollective.io/
In this episode, Scot Chisholm dives into his entrepreneurial journey, beginning with the founding of Classy, a forward-thinking charitable tech company, and leading to his latest ventures with Highland Summit and Haskill Creek. He opens up about his personal health challenges, which prompted him to explore holistic and preventive wellness approaches. This journey inspired him to create Haskill Creek, a modern, holistic alternative to traditional pharmacies like Walgreens. The conversation delves into the complexities of operating a retail model, the value of community and experiential retail, and the possibilities for scaling this innovative concept. Scot also shares insights on Highland Summit, a community and group coaching initiative for founders, discussing the impact of personal brand-building and real-world events in crafting a powerful brand identity.
Links:
https://goteamup.com/
https://podcastcollective.io/
https://www.instagram.com/scotchisholm/
In this episode of The Future of Fitness, Eric sits down with Krissy Van to uncover the diverse world of fitness content creation. Krissy shares her journey from television to the fitness industry, highlighting a shift from competition to collaboration and the importance of tackling public scrutiny. Together, they address misinformation and fitness's critical role in healthcare today. Key topics include mental health integration, ethical questions surrounding GLP-1 drugs, and bridging generational perspectives in the industry. With insights into authentic influencer marketing and effective use of LinkedIn for meaningful connections, this conversation promotes a supportive, inclusive, and evolving fitness ecosystem.
Links:
https://goteamup.com/
https://podcastcollective.io/
Connect with Krissy: https://www.instagram.com/vanninvancity/
In this episode, Nic McKinley shares his remarkable story, from being abandoned as a child and later adopted to becoming an Air Force pararescueman, CIA recruit, and successful entrepreneur. He clears up common misconceptions about CIA recruitment, sheds light on the intensity of military training, and highlights the power of persistence. Nic also talks about the creation of GoPills, an innovative nootropic, and its potential impact on the market. The discussion then shifts to his efforts in fighting human trafficking through DeliverFund, an organization that supports law enforcement with actionable intelligence. Nic underscores the need for community support and the importance of advanced technology in addressing this critical issue.
Links:
https://goteamup.com/
https://podcastcollective.io/
https://www.gopills.com/
In this episode, Andrew Lachlan shares his journey from overcoming alcoholism and mental health struggles to founding Sauna House in Asheville, NC. He talks about the challenges and successes of building a wellness center, how COVID-19 impacted his business, and his decision to expand through franchising. The conversation touches on global bathing cultures, inspiration from Nordic simplicity, and the growing U.S. market for communal bathing experiences. Andrew highlights the importance of convenience, cleanliness, and experiential elements in wellness trends, along with the complexities of expanding a niche franchise. He also emphasizes the value of strong partnerships and his passion for advancing the wellness industry, inviting potential partners who align with Sauna House's vision and values.
Links:
https://www.saunahouse.com/
https://goteamup.com/
https://podcastcollective.io/
In this episode, Jim Crowell & Jason Crowe, debut their joint discussion on the 'Future of Fitness' podcast. They dive into the fitness and wellness industry's current market trends, investor interests, and impactful factors shaping the field. They emphasize the growing focus on longevity within the industry and introduce their innovative venture, Proof3 —an endeavor aiming to redefine longevity fitness by merging group and personal training with advanced technology. The conversation also explores the psychological motivations behind longevity, the challenge of genuine behavioral change, and the specific goals that individuals often seek when pursuing a longer, healthier life. As they prepare to launch their first facility in Scottsdale, they seek collaboration and feedback, especially from locals, to refine their upcoming venture's offerings.
LINKS:
https://goteamup.com/
https://podcastcollective.io/
In this engaging discussion, host Eric welcomes back renowned fitness entrepreneur Mark Fisher, exploring the evolution of Mark's ventures over the past two years. Mark discusses his reduced operational role in Mark Fisher Fitness, the challenges and successes of the company's Zoom workouts, and the potential need for relocation due to post-COVID challenges in New York. He also introduces Alloy, his franchise gym model, and Business for Unicorns, a consulting and coaching company helping gym owners. Mark shares insights on changes in gym marketing, emphasizing the transition from early organic strategies to the current reliance on paid digital ads, and underscores the importance of diverse marketing tactics. The conversation also touches on the state of the fitness profession, its challenges, and the opportunities for growth through innovative business models. Mark closes by sharing future plans and his commitment to supporting the fitness industry's evolution.
LINKS:
https://goteamup.com/
https://podcastcollective.io/
In this episode of the Future of Fitness Podcast, Jim Donnelly joins us to explore the cutting-edge intersection of fitness, wellness, and advanced health solutions. Jim shares his personal experiences with stem cell treatments and his journey from building Restore Hyper Wellness to founding HumanLongevity Health. The conversation covers a range of topics, including integrative medicine, regenerative treatments, and the pursuit of functional longevity, all while emphasizing a personalized, holistic approach to health. Listeners will also gain insights into HumanLongevity's franchise model, the challenges in integrative medicine, and Jim’s passion for creating environments that inspire lasting health and wellness transformations.
LINKS:
https://goteamup.com/
https://podcastcollective.io/
In this episode, Eric Malzone welcomes back Steven Webster, CEO of Asensei, to discuss the evolution of digital fitness and technology. Steven shares insights from his keynote at the Connected Health and Fitness Summit, where he addressed the digital transformation in health and fitness, drawing parallels to the evolution of e-commerce. With over 10 years in the digital fitness industry, Steven talks about how companies like Peloton, Hydro, and Tonal have pioneered connected fitness and how Asensei is pushing the envelope by offering AI-powered movement recognition. He also touches on the future of the fitness industry, emphasizing how AI and tech will enhance both at-home and in-person experiences, creating personalized and effective workouts for users. This engaging conversation covers industry trends, coaching strategies, and the role of innovation in shaping the future of fitness.
LINKS:
https://goteamup.com/
https://podcastcollective.io/
In this engaging conversation, Robbie Bent, founder of Othership, discusses his journey from the corporate finance and tech sectors to pioneering a unique fitness and wellness movement. He shares insights into the conceptualization and growth of Othership, a revolutionary wellness space offering a mix of traditional bathhouse benefits and modern therapeutic practices. The discussion delves into the challenges of establishing such spaces in urban environments, the holistic benefits of immersive wellness experiences, and the future potential for Othership to expand into major cities across the U.S. and beyond. Robbie also shares personal anecdotes and the importance of community in the ethos of Othership, providing a glimpse into the company's mission to foster emotional well-being and social connection.
LINKS:
https://goteamup.com/
https://podcastcollective.io/
In this episode, renowned fitness coach and life transformer Todd Durkin discusses his multifaceted career as a gym owner, mastermind leader, author, speaker, and franchisor. With host Eric Malzone, Todd delves into his mission of changing lives through fitness, mindset coaching, and faith. He shares personal stories of battling severe health issues, including a back injury and sleep apnea, and how these experiences shaped his perspective and fueled his passion. Todd also provides insights into his latest project, ImpactX Performance, a franchise model merging fitness, recovery, life coaching, and optional faith-based support. Throughout the conversation, Todd emphasizes the importance of mindset, resilience, and authentic human connections in overcoming adversity and achieving personal and professional success.
LINKS:
https://goteamup.com/
https://podcastcollective.io/
In this episode, Juliet Starrett, Alex Alimanestianu, and Eric Malzone discuss recent developments and opportunities in the fitness industry. They cover personal summer experiences, including special trips and family activities, and delve into various earnings reports from leading fitness companies such as Lifetime, Xponential, Planet Fitness, and Peloton. The group analyzes the impact of the Blink bankruptcy and the upcoming IPO for MindBody. A significant portion of the conversation focuses on the rising importance of addressing women's health and fitness needs, especially those over 40, highlighting Dr. Stacy Sims' insights from a lengthy podcast with Andrew Huberman. The episode wraps up with a look at future opportunities in fitness, both in business models and potential impacts of GLP-1 medications on obesity rates.
LINKS:
https://goteamup.com/
https://podcastcollective.io/
In this episode of 'The Future of Fitness,' Eric Malzone welcomes Al Noshirvani to discuss the rapid advancements in the fitness technology space. They delve into the origins and evolution of the Fitness Technology Summit, the transformative potential of GLP-1s and AI in the industry, and the impact of in-club technology and wearables. Al shares insights from his extensive experience, including his tenure at MotionSoft and his current role at Alta Technology Group. The conversation also covers industry trends, the convergence of healthcare and fitness, and the future role of AI in personal training. Tune in to gain a comprehensive understanding of the fitness tech landscape and its promising future.
LINKS:
https://goteamup.com/
https://podcastcollective.io/
Julie Cartwright, President of Pvolve, shares the company's remarkable journey of growth and its evolution into an Omni-channel fitness brand. Drawing from her extensive background in home entertainment and fitness content, Julie delves into Pvolve's innovative approach to functional movement and resistance-based equipment. She highlights the company's dedication to women's health, longevity, and groundbreaking clinical studies that set them apart in the industry. The discussion also touches on the significant impact that celebrity spokesperson Jennifer Aniston has had on Pvolve's visibility and expansion.
Throughout the episode, Julie emphasizes Pvolve's commitment to a women-first perspective in fitness, focusing on effective and injury-free exercises. She provides a detailed overview of the business model, core methodology, and the brand's future aspirations. This conversation offers listeners a comprehensive understanding of Pvolve's unique position in the fitness industry and its ongoing mission to empower women through innovative, science-backed fitness solutions.
LINKS:
https://goteamup.com/
https://podcastcollective.io/
In this episode, Dr. Paul Bedford dives into the generational differences shaping the fitness industry's recruitment and retention strategies, highlighting the impact of younger workers' tendency towards role-hopping and entrepreneurial pursuits. He reflects on how his unique background in nightclubs has influenced his approach to customer and staff experiences, and discusses the potential of older generations in the workforce. The conversation also explores the influence of technology on job roles, offering practical examples and comparisons between Millennial and Gen Z behaviors, while speculating on the future of fitness training and the role of AI in modern workplaces.
https://goteamup.com/
https://podcastcollective.io/
In this episode, Brynn Scarborough, President and CEO of JK Products & Services, dives into the latest trends in wellness technologies and their growing influence on the market. Brynn and Eric discuss the increasing popularity of sauna and cold plunge therapies, the benefits of red light therapy, and the importance of incorporating wellness technologies into daily life. They also explore the evolution of sensory immersion and the changing commercial landscape of wellness tech. Brynn shares her personal wellness routine and emphasizes the crucial role of recovery in overall fitness. Additionally, she provides an insightful overview of JK Products & Services, highlighting their commitment to wellness technologies and their collaboration with major fitness chains. https://goteamup.com/
https://podcastcollective.io/
In this episode of 'The Future of Fitness,' host Eric Malzone welcomes back Dan Uyemura for an insightful discussion. The episode explores Dan's unique journey, including his personal story of recovery from addiction and how it has shaped his professional and personal life. The conversation delves into the mission and recent innovations at PushPress, particularly their new insurance offering aimed at simplifying and protecting gym ownership. They discuss CrossFit's latest changes and its impact on the fitness community, along with the potential future of AI in the fitness industry. Dan also shares valuable insights on the challenges and opportunities of fundraising, specifically distinguishing between venture capital, growth equity, and private equity. Finally, Dan seeks advice from the industry on improving operational efficiency and networking as a CEO.
https://goteamup.com/
In this episode of the 'Future of Fitness' podcast, Eric Malzone welcomes back Stu Brauer, an expert in gym real estate and content creation. Stu delves into the intricacies of gym real estate, covering the segmentation process, commercial real estate acquisition, and the critical importance of proper site selection. He highlights the value of SBA loans for purchasing commercial properties and shares insights into the latest trends in boutique and micro gyms. Stu also addresses common mistakes gym owners make and offers detailed advice on leveraging consumer data for optimal location choices. Packed with practical strategies and industry knowledge, this episode is a must-listen for fitness entrepreneurs looking to scale their businesses intelligently. https://goteamup.com/
In this episode, Erik Korem joins the show to discuss his innovative journey in the fitness industry, blending human performance, pickleball, and artificial intelligence. With a background in NFL performance coaching and sports science, Erik recounts his path from the University of Arkansas to starting AIM7. He explains how AIM7 integrates wearable tech and personalized wellness solutions to enhance fitness and recovery, specifically focusing on pickleball—a rapidly growing sport. The conversation explores the extensive benefits of pickleball, its role in community building, and Erik's vision for AIM7's future expansion into different markets and global reach.
https://podcastcollective.io/
In this episode, Eric welcomes Brendan Quisenbarry to discuss the future of fitness, particularly focusing on the mental and physical health challenges experienced by military veterans and first responders. Brendan shares his 21-year journey in the U.S. Army, including his time in the 82nd and 101st Airborne Divisions and Special Forces. They delve into Brendan's struggle with post-traumatic stress (PTS), hormonal imbalances, and how the Transcend Foundation aims to address these 'invisible wounds.' The conversation also explores the innovative 7X Human Performance Project led by Navy SEAL Ryan Parrott, which studies the effects of extreme physical challenges on human performance. Brendan emphasizes the importance of proactive health measures and comprehensive blood work to optimize wellbeing.
Visit: www.podcastcollective.io
In this episode, Eric, Juliet Starrett & Alex Alimanestianu break down the latest industry reports from fitness giants like Planet Fitness, Peloton, and Xponential. They tackle the rise of pricey longevity programs, debating whether they’re truly effective or just a luxury. The team also discusses the hurdles of CEO transitions in the fitness world and the increasing consumer interest in strength training and power metrics as indicators of longevity. Plus, they share some summer stories and talk about how setting personal fitness goals can help you stay motivated with your workouts.
https://podcastcollective.io/
In this episode, Don Faul, CEO of CrossFit, discusses his journey from a seasoned athlete and professional to leading CrossFit through significant transformation. He shares insights into the community's unwavering passion, the uniqueness of the affiliate model, and the challenges and opportunities presented by the brand's global expansion. Faul stresses the importance of a shared vision, robust business education for affiliate owners, and maintaining high standards to ensure an exceptional fitness experience.
https://podcastcollective.io/
In this podcast episode, John Welbourn, a former NFL player and founder of Power Athlete, discusses his extensive background in performance training and the history of CrossFit Football. He highlights his contributions to the fitness world, particularly in the integration of periodized strength training into CrossFit methodology. John shares insights on the evolution and future of fitness, the importance of authenticity in the strength and conditioning world, and his company's various offerings. He also touches on the impact of technology and marketing in the fitness industry, as well as his views on modern consumer behavior and challenges in the coaching industry.
https://powerathletehq.com/
https://podcastcollective.io/
In this episode, host Eric Malzone sits down with Austin Cohen and Justin Turetsky, the innovative minds behind FlexIt, to explore the transformative trends within the fitness and wellness industry. They recount their experiences at the recent IHRSA event, discussing the shift from traditional fitness models to a broader concept of interconnected health. This episode dives into the strategic evolution of their company, highlighting the expansion from virtual personal training to a comprehensive suite of wellness services, including health coaching, yoga, and nutrition. They share insights on the challenges and opportunities this transition presents, such as SEO impacts and changes in consumer behavior, and emphasize the importance of integrating various modalities to support overall well-being. Visit: https://podcastcollective.io/
In this episode, Ross Stewart Campbell discusses his journey from running large-scale investment events in the oil and gas industry to founding FitSummit and Beyond Activ. He elaborates on his passion for fitness, his experiences opening a gym, and the evolution of his business through the challenges of the COVID-19 pandemic. Campbell highlights the unique value proposition of Beyond Activ's events, including their global reach and integration of multiple verticals like fitness, health, wellness, and hospitality. He also shares insights on managing large-scale events, the importance of thought leadership, and the future plans for Beyond Activ.
LINKS:
https://podcastcollective.io/
In this episode, Eric Malzone interviews Brian Kirkbride, Co-CEO and co-founder of FitLab. They discuss the mission of FitLab to build a fully integrated platform for the next generation of fitness and wellness consumers. Brian shares his journey from roles in venture capital, investment banking, and as an executive at Nike to his current position at FitLab. The conversation delves into the unique consumer expectations of millennial and Gen Z generations, and the necessity of integrating various fitness modalities into one cohesive platform. Brian also provides insights into their recent acquisitions, like RPM and Assault, and the exciting development of Nike Studios.
https://podcastcollective.io/
https://www.fitlab.com/
In this episode, Carl Hardwick, CEO of OPEX Fitness, shares his journey from an athlete and soldier to leading a fitness education and technology company. Carl highlights the importance of foundational fitness principles, the evolution of the coaching industry, and the critical role of relationships with clients. He discusses the creation and impact of CoachRx, a platform designed to streamline program design and enhance coach-client interactions. Carl also introduces RX Bot, an AI-driven coaching assistant that saves time and improves client outcomes, while emphasizing the need for simple, intentional fitness practices.
https://podcastcollective.io/
https://www.opexfit.com/
In this episode, Vadim Fedotov shares his journey from a professional athlete to becoming the CEO of Bioniq, a personalized supplement company. Vadim talks about his early life, his father's influence, and his career in basketball that was cut short due to injuries. This experience fueled his interest in health optimization. He transitions to discuss his corporate journey, including his role at Groupon, and eventually founding Bioniq. Vadim highlights the company's mission to provide personalized supplements based on blood tests, the challenges faced in the early stages, and their recent rapid growth in markets like the US and Saudi Arabia. He also touches on the importance of partnerships, the data-driven approach of Bioniq, and the unique value proposition of their products. Vadim emphasizes transparency, the ups and downs of entrepreneurship, and the importance of maintaining a vision to achieve global recognition in the health and wellness industry.
https://www.instagram.com/vadim_bioniq/
https://podcastcollective.io/
In this episode, Eric sits down with Cody Mooney and discusses his journey in the world of CrossFit, his role as the Director of Performance at Pliability, and the evolution of mobility training. From his early days in sports to competing in the CrossFit Games, Cody shares insights on the importance of functional fitness and mobility. He highlights how technology and education are becoming crucial in promoting human movement health. Cody also covers the business growth of Pliability, their focus on hyper-personalization, and their expansion into new markets like golf and running.
Episode Highlights:
- Discovering CrossFit and Coaching
- Competing in CrossFit Games
- Joining Romwad and Pliability
- The Importance of Mobility
- Expanding Pliability's Reach
- Consumer Experience with Pliability
- Challenges in Adopting Mobility Routines
- Trendy Therapies vs. Mobility
- Educating on Natural Recovery
- CrossFit Culture and Time Challenges
- Market Opportunities and Expansion
- Golf and Running Markets
- Partnerships and Data Insights
- Commercial and Community Outreach
- Challenges and Future Goals
www.podcastcollective.io
In this episode, host Eric Malzone welcomes Eric Durak, one of the nation's leading clinical Exercise Physiologists and Health Educators, to discuss the complex world of GLP-1 weight loss medications. Durak, with over 30 years of experience in medical fitness and research, discusses the clinical and practical aspects of these medications. He provides insights into the mechanisms through which they aid weight loss, their potential side effects, and the critical role of exercise and proper hydration. Durak also emphasizes the importance of developing comprehensive fitness programs tailored to individuals using GLP-1 medications. He further discusses the significance of community relationships, legal considerations, and the necessity for ongoing trainer education to safely and effectively integrate these medications into the fitness industry. Episode Highlights: * The GLP-1 Opportunity in Health and Fitness * Legal and Safety Considerations * Understanding GLP-1 Medications * Impact on Exercise and Body Composition * Industry Reactions and Preparations * Developing Effective Programs * Historical Context and Modern Applications * Practical Steps for Health Clubs * The Role of Technology in Fitness Training * Marketing Strategies for Weight Loss Programs * The Impact of Cancer Exercise Programs * The Future of Health Clubs * Long-Term Effects of Weight Loss Drugs * Nutritional and Supplementation Insights
Links:
https://podcastcollective.io/
https://www.medhealthfit.com/
In this episode, host Eric Malzone interviews Paul Bowman, the CEO of Wexer, about his journey from professional volleyball player to leading a digital fitness platform. Paul shares insights about the evolution and current state of Wexer, the importance of group exercise, and the shift towards creating personalized digital fitness experiences. They discuss trends in content consumption, the impact of AI on fitness, and the role of media in modern fitness organizations. Paul emphasizes the need for the fitness industry to embrace digital solutions to better serve members around the clock. Episode Highlights: * Paul Bowman's Background and Journey * The Evolution of Wexer * Wexer's Current Offerings and Ecosystem * Trends in Digital Fitness and Content Consumption * The Hybrid Fitness Model and Its Impact * Successful Digital Fitness Strategies * Demographic Trends in Fitness Content * The Rise of YouTube and Fitness Influencers * The Role of AI in Content Creation * Exploring AR, VR, and MR in Fitness * The Wexner Podcast: Origins and Impact * Entrepreneurial Journeys and Insights * Challenges and Future of Digital Fitness
https://wexer.com/ https://podcastcollective.io/
In this episode, Eric sits down with Jason McCarthy, founder of GoRuck, to discuss the evolution of the brand and its impact on the fitness community. Jason shares his origin story, from serving in the Army Special Forces and learning the way of the ruck, to creating a go bag for his wife while she was in the CIA and eventually founding GoRuck. He touches on the brand’s philosophy of applying Special Forces mindset to the broader community and emphasizes the importance of physical fitness and social connections in building a healthy society. The conversation also explores GoRuck’s various business segments, including gear, events, footwear, and apparel, and highlights the company’s recent collaboration with CrossFit Episode Highlights: * Jason McCarthy's Military Background * The Birth of GORUCK * The GORUCK Challenge * Special Forces Mindset * Community and Team Building * Expanding GORUCK's Mission * The Business of GORUCK * The GORUCK Selection Event * The Mental Attitude for Success * The Importance of Community in Fitness * Personal Journey and Camaraderie * Building Real-World Connections * The Concept of Social Fitness * Partnership with CrossFit * Challenges and Mission of GORUCK
https://podcastcollective.io/
https://www.goruck.com/
In this episode, Eric welcomes Saeju Jeong, co-founder of Noom, to discuss the future of fitness and health. Saeju shares insights from his 18 years of experience leading Noom, a company dedicated to helping people live healthier lives through behavioral changes and technology. They delve into the importance of psychology in building healthy habits, Noom's innovative approach to weight loss using GLP-1 medications, and the potential of technology to make personalized health coaching accessible to all. Saeju also discusses the company's journey, their growth strategy, and the role of partnerships in the digital healthcare landscape. This comprehensive discussion offers a deep dive into the evolving digital health industry and Noom's mission to empower healthier living.
Episode Highligths:
- Diving into Noom's Journey
- Music and Entrepreneurship
- Noom's Mission and Vision
- User Experience and Psychology
- Behavior Change and Long Surveys
- Medical Weight Loss and GLP-1
- The Benefits of Technology in Healthcare
- Noom's Approach to Fitness and Weight Loss
- Telehealth and Scalability
- Challenges and Opportunities with GLP-1
- The Importance of Healthy Habits
- Noom's Market Position and Partnerships
- Future of Personalized Health and Technology
LINKS
https://www.noom.com/
wodify.com
https://podcastcollective.io/
In this episode, host Eric welcomes Brendan Rice from Wodify to discuss the evolving landscape of the fitness industry. Brendan talks about his journey from startup enthusiast to CEO of Wodify, a major software company in the fitness space. The conversation delves into the importance of customer retention, AI's role in fitness, and the unique challenges faced by gym owners, particularly in the CrossFit space. Brendan also shares insights into how Wodify's technology enhances client engagement and gym profitability. Additionally, they explore the benefits of cross-industry learning and the potential of advanced software to revolutionize gym management. The podcast wraps up with Brendan emphasizing the value of feedback and connection with the fitness community.
Episode Highlights:
- From Startups to CEO: Brendan's Entrepreneurial Path
- The Evolution of Brendan's Role at Wodify
- Driving Gym Retention and Profitability with Wodify
- CrossFit's Financial Challenges and Solutions
- Creating Exceptional Client Experiences for Growth
- Expanding Beyond CrossFit: Wodify's Diverse Impact
- Exploring the Impact of Wodify in Diverse Fitness Communities
- The Surprising Overlap Between CrossFit and Jujitsu
- Leveraging Technology to Enhance Jujitsu Training
- Cross-Pollination of Ideas Across Fitness Verticals
- The Importance of Networking and Learning from Other Industries
- Embracing Technology and AI in the Fitness Industry
- The Future of Fitness: Human-Centric Approaches and Technological Innovations
https://www.wodify.com/
https://podcastcollective.io/
In this episode of the Future of Fitness, host Eric Malzone sits down with Forrest Smith, a seasoned entrepreneur and co-founder of a company pioneering the use of red light and laser therapy for neuromuscular pain and inflammation. Forrest shares his journey from starting multiple startups to founding a company focused on creating systemic health and wellness solutions. He explains the science behind their innovative device, which aims to make laser therapy more accessible by reducing costs and making it wearable. Discover how this technology can potentially replace traditional pain management methods like NSAIDs, offering a safer and more effective alternative.
LINKS: https://www.wodify.com/
https://podcastcollective.io/
Join us for an inspiring conversation with Adam Menner, a seasoned gym owner and consultant with a wealth of experience in fitness and business. In this episode, Adam unveils the secrets to scaling a fitness business using the principles of servant leadership. From his humble beginnings as an intern at DeFranco's Training Systems to becoming a partner in multiple successful gym locations across the Northeast, Adam's journey is a testament to the power of dedication and growth.
Discover how Adam has mastered the art of managing smaller, efficient gym locations, with a strong focus on core service offerings like small group personal training. He shares invaluable insights into the role of technology in streamlining operations and enhancing business growth. Learn about the significance of consistent quality control, effective recruiting, and providing meaningful career opportunities in the fitness industry.
Adam also explores the importance of complementarity in fitness modalities, targeting the right client demographics, and delivering a holistic client experience. Throughout the episode, he emphasizes the value of humble beginnings and continual learning.
Tune in to gain practical tips and strategies from Adam's rich experience and get a sneak peek into his work on the Business of Strength podcast.
LINKS: https://www.wodify.com/
https://podcastcollective.io/
Eric Malzone sits down with Brian Furey from Nature's Fynd, discussing the innovative development of high-protein food from fungi discovered in Yellowstone Park. Brian shares his journey, from working in biochemistry and natural products to joining Nature's Fynd, a company focused on sustainable, rapid-growth food sources that could revolutionize our food supply. They delve into the discovery of unique fungi capable of producing high-protein content in extreme environments, their potential for global food security, and its nutritional benefits compared to traditional sources. Moreover, they cover the significant impact on sustainability, the company's rapid funding and product development success, and the encouraging regulatory process with the FDA. The talk also explores the future of food, touching on the possibilities of licensing the technology globally and the importance of continuing research, particularly within the fitness and wellness community.
LINKS
https://www.wodify.com/
https://podcastcollective.io/
In this episode, Eric Malzone engages into conversation with Chris Craytor to discuss the future of the fitness industry, touching upon various topics including innovations in health clubs, the importance of social connections, and the impact of third-party payer programs. Chris shares insights from a recent event in Los Angeles that highlighted the industry's growth and enthusiasm post-COVID. They delve into the rebranding of the health and fitness association, examining the integration of health in fitness facilities and how the industry can connect to the larger healthcare sector. The conversation also covers strategies for engaging members through personalization, technology, and creating a strong community within clubs. Additionally, Chris gives an overview of Well Health and its role in facilitating third-party payments and insurance programs for fitness services, emphasizing the importance of adapting to changing payment models and catering to various member demographics.
LINKS:
https://www.wodify.com/
https://podcastcollective.io/
In this engaging podcast episode, Robb Wolf, a prominent figure in the fitness and health industry, talks about how societal perceptions of aging and longevity have evolved, the role of lifestyle choices in health, and introduces an interesting discussion on GLP-1s in the context of obesity treatment. He shares insights from his experience in fitness coaching, emphasizing the importance of sleep, diet, and exercise in improving quality of life. Wolf also delves into his entrepreneurial journey with Element's electrolyte brand, highlighting its success and future directions, including sustainability initiatives like land acquisition for conservation and investment in nuclear energy as a sustainable power source. Additionally, Wolf reflects on his experiences with popular media figures like Joe Rogan and Tim Ferris, offering advice on building credibility and trust over time.
LINKS:
https://www.wodify.com/
https://podcastcollective.io/
In this engaging conversation, Ryan Duey, co-founder and CEO of Plunge, discusses the growth and evolution of his business in the wellness industry, focusing on cold plunges and saunas. Duey reflects on the increasing consumer interest in wellness, evident through growing trends and the adoption of cold and hot therapies. Plunge's vision revolves around making wellness accessible through innovative products, such as their Evolve series, offering varying price points to meet consumer needs. Duey emphasizes the importance of consumer feedback, development of the Plunge app for enhanced user experience. Additionally, he highlights the shift in market demand from high to more accessible price points and introduces new products aimed at democratizing cold plunging.
LINKS:
https://www.wodify.com/
https://podcastcollective.io/
In this episode, Eric Malzone and Mike Goscinski dive into the Health and Fitness Association's advocacy work and the key issues facing the fitness industry. Goscinski, VP of Government Affairs, stresses the critical role of advocacy in shaping industry policies and discusses initiatives like the FIT Act to integrate physical activity into healthcare. He highlights bipartisan support for such measures and underscores the industry's influence in driving advocacy efforts. The conversation also touches on the association's recent rebranding, membership benefits, and the importance of preventive health measures in addressing national health concerns. Goscinski encourages industry members to get involved in advocacy and shares avenues for engagement via the association's website and social media platforms, aiming to bolster the industry's voice in policy discussions.
LINKS:
https://www.wodify.com/
https://podcastcollective.io/
In this episode, host Eric Malzone is joined by guests Juliet Starrett and Alex Alimanestianu to discuss various topics impacting the fitness industry. They start by analyzing the quarterly reports of major fitness companies, diving into stock performance, revenue growth, and operational challenges. The conversation then shifts to CrossFit, exploring recent changes in affiliate fees and the evolving landscape for gym owners. Finally, they delve into the state of women's health and sports, addressing challenges like diversity in leadership, menstrual cycle impacts on performance, and the role of social media in promoting positive changes. Despite the hurdles, they express optimism about the future of women's health and sports and the potential for positive transformations in the fitness industry.
LINKS:
https://www.wodify.com/
https://podcastcollective.io/
In this episode of the podcast, Eric Malzone interviews Jim Rowley, CEO of Crunch Fitness, they explore the core principles of leadership in the fitness industry. Rowley emphasizes the importance of execution, highlighting that successful leadership is about getting things done. He discusses the unique qualities of effective leaders, including the ability to inspire and energize teams, while also reflecting on the evolving dynamics of generational differences in the workplace. Rowley shares personal strategies for maintaining a sharp edge as a leader, from prioritizing health and relationships to staying focused on business goals. He also provides insights into his daily routine and offers advice on how others can engage meaningfully with him.
LINKS:
https://www.wodify.com/
https://podcastcollective.io/
In this episode, Eric Malzone welcomes Lisa Kuecker to discuss the future of fitness in Q1 2024. Kuecker shares her unexpected journey from tech entrepreneurship to boutique fitness, highlighting the evolution of her company, Studio Grow, which now operates globally. They define boutique fitness as selective towards specific modalities under one roof, emphasizing intimacy and community. The conversation covers challenges and opportunities in the industry, including the need for better sales and marketing strategies in the US and growing international interest in boutique fitness. Kuecker emphasizes embracing hospitality principles, leveraging AI in marketing, and improving sales conversion rates.
LINKS:
https://www.wodify.com/
https://podcastcollective.io/
In this episode, Eric Malzone sits down with Christopher Clawson at a fitness trade show for an insightful discussion on the changing dynamics of the fitness industry. Chris shares his journey and insights into joining EGYM, highlighting the company's progressive culture and commitment to innovation. They explore the evolving landscape of fitness trade shows, focusing on the increasing prominence of technology and AI-driven solutions like those offered by EGYM. Chris elaborates on how EGYM's ecosystem seamlessly integrates with various fitness equipment and apps to deliver personalized workout programs and track user progress. He envisions a future where AI technology can further optimize fitness programs based on individual needs and goals, showcasing the exciting possibilities for the industry's future.
LINKS:
https://www.wodify.com/
https://podcastcollective.io/
In this episode, Sal Di Stefano and Eric Malzone dive deep into fitness, wellness, and podcasting. They share valuable insights into starting a successful podcast like Mind Pump, emphasizing the importance of understanding the science behind health and fitness trends. Sal discusses the need for authenticity and integrity in promoting products and processes, while also highlighting the challenges of effectively communicating long-term health benefits to consumers in an industry flooded with misleading information. They also explore the role of technology, such as artificial intelligence and continuous glucose monitors, in enhancing one's connection to their body. Sal also addresses trends like hormone replacement therapy and peptides, stressing the importance of incorporating them into a holistic lifestyle approach.
LINKS:
https://www.wodify.com/
https://podcastcollective.io/
In this episode, Eric Malzone chats with Pete Moore about using Health Savings Accounts (HSA) and Flexible Spending Accounts (FSA) to cover fitness costs, reducing individual expenses. They also discuss adapting to new technology and medical advancements in fitness, like GLP-1 inhibitors, to better serve clients. Pete stresses the importance of personalized fitness programs tailored to each member's needs and motivations. Tune in for practical insights on navigating the evolving fitness industry and driving business growth.
LINKS:
https://www.wodify.com/
https://podcastcollective.io/
In this episode, Eric Malzone interviews Ntiedo Etuk about the future of fitness and the role of personalization and community building within the industry. Etuk shares insights from his journey into the fitness space and emphasizes the need for technology upgrades to enhance the client experience. They discuss the significance of effective communication in studios, highlighting FitGrid's innovative approach using artificial intelligence to tailor messages and streamline communication. Etuk explains the impact of personalized messaging on conversion rates and client retention while addressing challenges and opportunities in the evolving boutique fitness landscape.
LINKS:
https://www.wodify.com/
https://podcastcollective.io/
In this episode, Eric Malzone and Anthony Vennare provide updates and reflections on the fitness industry, discussing trends, predictions, and insights. They revisit previous predictions, highlighting the evolution of movement health, industry consolidation, and the importance of integrations. Vennare shares updates on Fit Insider, including new partnerships and services like sponsorships, newsletter updates, and a jobs board. They delve into emerging trends such as outdoor activities and recreational sports, emphasizing community engagement and the challenge of monetization.
https://www.wodify.com/
https://podcastcollective.io/
In this episode, Rob Sebastian, co-founder of Forward Health, shares insights on revolutionizing healthcare through technology and innovation. Discussing the flaws in the current healthcare system, Rob highlights the mission of Forward to provide proactive, personalized healthcare accessible to billions for free. He introduces Forward's groundbreaking approach, featuring modular "care pods" equipped with advanced technology for proactive health monitoring and personalized health apps. Rob emphasizes the importance of user choice in healthcare decisions and the potential for technology to drive exponential growth in healthcare solutions. Join the conversation as Rob invites listeners to contribute to Forward's transformative vision for the future of healthcare.
LINKS:
https://www.wodify.com/
https://podcastcollective.io/
In this episode, Eric Malzone sits down with Josh Harwood from Fitness Connection to explore the crucial role of onboarding in the fitness industry. They discuss the significance of providing personalized experiences for different types of gym-goers and leveraging technology like mobile apps to enhance engagement. Drawing parallels from industries like Home Depot, they emphasize the importance of hands-on experiences and tailored guidance, ultimately highlighting strategies for successful onboarding and long-term client retention in the ever-evolving fitness landscape.
LINKS:
https://egym.com/us
In this episode, Eric Malzone sits down with Dr. Steven Boring, the fitness director at the Rochester Athletic Club in Minnesota, to explore the crucial role of onboarding in gyms and health clubs. Dr. Boring shares insights into creating a welcoming environment for new members, emphasizing the importance of personal connections and tailored support. They discuss the club's comprehensive onboarding process, including facility tours, complimentary group fitness classes, and personalized training orientations. Through their conversation, listeners gain valuable tips on fostering a sense of community and enhancing member retention in fitness facilities.
LINKS: https://egym.com/us
In this episode, Eric Malzone sits down with Sheldon McBee, the head of Universal Athletic Club, to delve into the intricacies of conducting the perfect onboarding process at a gym or health club. McBee highlights their family-oriented approach and the diverse wellness solutions they offer to cater to various demographics. He emphasizes the importance of guiding members through behavior modification to ensure adherence to their fitness journey, sharing insights into their 12-week hyper-focused onboarding period and the personalized paths they offer. The conversation also touches on industry challenges and the need for personalized engagement to enhance the onboarding experience. Tune in as McBee provides valuable insights into fostering long-term success for gym members through personalized guidance and engagement strategies.
LINKS: https://egym.com/us
In this episode, Jacob Thomas, owner of Razor Sharp Fitness in Wisconsin, delves into the critical importance of effective onboarding for gym members. He emphasizes the necessity of cultivating a community-driven atmosphere, tailoring experiences to individuals, and leveraging data to monitor member progress and interaction. Jacob elaborates on Razor Sharp Fitness's comprehensive onboarding process, which includes personalized consultations, goal setting, and ongoing communication through various channels. By prioritizing member engagement within the crucial first 90 days, Jacob underscores the potential for long-term retention and satisfaction. He also discusses the integration of technology, such as EGYM, to enhance tracking and equipment utilization.
LINKS: https://egym.com/us
In this episode, Eric Malzone sits down with Eddie Hertzman (Edward Hertzman), founder of Athletech News, to delve into Eddie's entrepreneurial journey and his vision for the company. Eddie shares his transition from supply chain manufacturing to media entrepreneurship, identifying a gap in the fitness and wellness media landscape that led to the creation of Athletech News. He discusses his aspirations for the company to become the "Bloomberg of fitness and wellness," focusing on providing valuable business-to-business coverage and insights. Eddie emphasizes authenticity, engagement, and quality content as key pillars of building a successful media platform, highlighting the importance of patience in audience growth and the challenges of monetization.
LINKS:
https://podcastcollective.io/
In this episode, Eric Malzone interviews Bjoern Woltermann, CEO and founder of Katalyst, discussing the technology and adoption of Electrical Muscle Stimulation (EMS) in fitness. Bjorn shares his journey, starting from his early career in Germany to discovering EMS after a back injury. He explains how EMS works and its history, including Bruce Lee's use of similar technology. Bjoern highlights the popularity of EMS in Europe compared to its slower adoption in the United States due to regulatory barriers and misconceptions. He discusses the studio model for EMS training, its limitations, and the decision to transition to a direct-to-consumer approach. Bjoern emphasizes the effectiveness of EMS training and the potential for its widespread adoption.
LINKS:
https://www.katalyst.com/
https://podcastcollective.io/
In this episode, join host Eric Malzone as he interviews Andy Hoang, the CEO and founder of Aviron, diving into the fascinating intersection of gaming and fitness, with a focus on indoor rowing. Hoang shares his journey of combining his struggles with cardio workouts and passion for competitive gaming to create Aviron, a unique fitness platform that blends gaming psychology with rowing. Despite challenges, Aviron launched its product in 2018, becoming one of the first connected rowing machines on the market. Explore Aviron’s positioning in the at-home rowing market, targeting non-rowers with accessible and enjoyable experiences, and learn about its diverse workout options and immersive software. Additionally, discover the thriving post-pandemic demand for at-home fitness solutions and Aviron’s strategies for growth in a competitive market.
LINKS:
https://www.avironactive.com/
https://podcastcollective.io/
In this episode, Helene Guillaume, founder of Wild.ai, explores the dynamic landscape of wearables in the context of women's health. She highlights the rising popularity of wearables among women and discusses the challenges and opportunities in the competitive market. Helene shares insights into the unique aspects of female physiology and the role of wearables in empowering women to understand their bodies and enhance athletic performance. The conversation extends to the future of wearables, emphasizing the potential for precision and preventative medicine, with a focus on AI leveraging vast datasets. Helene also provides a glimpse into Wild.ai's upcoming API integration and its pivotal role in collaborating with wearable companies.
LINKS:
https://podcastcollective.io/
In this episode, we feature Dr. Jonathan Leary, founder of Remedy Place, as he delves into the innovative world of the first-ever social wellness club. Dr. Leary shares his transformative journey from a concierge practice to Remedy Place, unveiling a holistic approach to healthcare that prioritizes social self-care experiences. The club, renowned for its exclusive ice bath classes and alternative medicine services, stands out with its social focus and luxurious environment. Dr. Leary explores the power of social wellness and the surging popularity of practices like ice baths, with influential figures endorsing these holistic modalities. Beyond the club's unique offerings, he envisions Remedy Place as a platform for free education, providing individuals with an instruction manual for enhanced self-care and a deeper understanding of their bodies
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LINKS:
www.podcastcollective.io
https://connectedhealthandfitness.com/events/connected-health-fitness-summit-2024
In this episode, Eric Malzone engages in a conversation with Tim Rhode about the intricacies of managing change in business. Tim introduces a four-step framework using the analogy of changing lanes while driving. The steps include assessing your current position, signaling your intent for change, executing the change itself, and accelerating with purpose towards your goals. Emphasizing the importance of effective communication and overcoming resistance, Tim simplifies the change process, offering clarity and confidence to business leaders. The episode explores the key steps, decision-making aspects, and the critical need for clear communication in successful change implementation. Tim's recently launched book, "Changing Lanes for Business," serves as a parable-based guide for leaders, aiming to simplify complex concepts and make progress an exciting part of the journey.
LINKS:
https://www.podcastcollective.io/
Tim's Book
In this insightful podcast, Eric Malzone interviews Cameron Falloon, the founder of Body Fit Training (BFT), delving into Cameron's journey in the fitness industry and the founding principles of BFT. Cameron shares his experiences working with elite athletes, the motivation behind creating BFT, and the three key pillars of the brand. The conversation explores challenges in the fitness industry, the importance of providing value, and Cameron's views on supporting and upskilling trainers. They also cover BFT's global growth, unique programming approaches, technology integration, and upcoming developments, offering a comprehensive overview of Cameron's vision for bringing high-performance training methodologies to mainstream fitness.
LINKS:
https://www.bodyfittraining.com/
https://connectedhealthandfitness.com/events/connected-health-fitness-summit-2024
https://www.podcastcollective.io/
In this episode, Eric Malzone engages in a conversation with Bryan O'Rourke, the CEO of Core Health and Fitness. They explore Bryan's background and his "fundamentalist" approach to the fitness industry, emphasizing core principles and a long-term outlook. The discussion covers shifts in the industry, including technological advancements, AI, wearables, and the pandemic's impact. Bryan shares insights into the historical context of the fitness sector, drawing parallels to the mid-'90s. The dialogue transitions to Bryan's role as CEO, detailing his relationship with the company's founder and the growth opportunities he envisions. Looking ahead, they address challenges, predicting increased M&A activity in the low-price fitness market and exploring the future of connected home fitness and mobile devices.
LINKS:
https://www.linkedin.com/in/bryankorourke/
https://connectedhealthandfitness.com/events/connected-health-fitness-summit-2024
https://www.podcastcollective.io/
In this episode, Bryan Myers, CEO of Solidcore, provides valuable insights into the dynamic fitness industry. He shares his journey from a business strategy consultant to leading Solidcore, discussing the studio's expansion, financial transactions, and unique offerings. Bryan explores the shift in fitness motivations post-COVID, emphasizing enduring well-being factors. The conversation delves into Solidcore's distinctive full-body workout, community-building strategies, and the significance of personalized attention. Bryan identifies industry trends post-pandemic, highlighting the demand for unique workouts and the recognition of strength training for longevity. The discussion touches on the role of AI in fitness, and Bryan shares his advocacy efforts with IHRSA for the industry. LINKS:
https://www.solidcore.co/
https://connectedhealthandfitness.com/events/connected-health-fitness-summit-2024
https://www.podcastcollective.io/
In this episode, Eric Malzone engages in a conversation with Dr. Kirk Parsley, covering a spectrum of topics ranging from Dr. Parsley's journey as a SEAL turned physician to his expertise in sleep optimization and hormone health. Dr. Parsley shares insights into his sleep supplement and criticizes the pharmaceutical industry's approach to sleep drugs. The episode touches upon the evolution of sleep perceptions, common misconceptions, and Dr. Parsley's innovative sleep supplement blend.
LINKS:
https://www.instagram.com/kirkparsley/
https://connectedhealthandfitness.com/events/connected-health-fitness-summit-2024
https://www.podcastcollective.io/
In this podcast episode, Eric Malzone engages in a dynamic conversation with Mike Robertson, a seasoned figure in the fitness industry with 23 years of experience. The discussion explores the evolving landscape of fitness, delving into the crucial interplay between coaching and technological advancements. Mike reflects on his diverse journey, from coaching basketball players to founding Robertson Training Systems, offering unique insights into the industry's transformation. The episode spotlights the emerging trend of longevity training and its profound impact on mindset and methodologies. Mike shares perspectives on training like an athlete for all demographics and discusses the intersection of technology and coaching. From breathing exercises to recovery strategies, the podcast covers a spectrum of topics, providing a comprehensive look at the multifaceted world of fitness through the lens of Mike Robertson's extensive expertise and experiences. LINKS:
https://connectedhealthandfitness.com/events/connected-health-fitness-summit-2024
https://www.podcastcollective.io/
In this episode, Eric Malzone talks with fitness expert Jason Khalipa about his journey in CrossFit and how he adapted his business during industry changes and the COVID-19 impact. They discuss topics like corporate wellness, entrepreneurship challenges, and Khalipa's "Train Hard, Live Free" philosophy focusing on intentional training and community building. The conversation covers issues like childhood obesity, AI in fitness, and the future of CrossFit.
LINKS:
https://www.podcastcollective.io/
Jason Khalipa:
https://www.instagram.com/jasonkhalipa/
https://www.nc.fit/join
In this episode of the podcast, Eric Malzone engages in an insightful conversation with Curtis Christopherson, CEO and founder of WRKOUT. Curtis provides a comprehensive overview of the evolution of his business, from its initial foray into virtual training during the pandemic to its transformation into a Software as a Service (SaaS) product, WRKOUT Essentials. The breakthrough came with the introduction of "Store by WRKOUT," a recommendation tool allowing fitness professionals to endorse products and earn commissions seamlessly. Curtis also delves into the platform's features, emphasizing the convenience for wellness experts and the potential to transform the industry. Curtis's also introduces his latest venture, "Healthy Ambitions," a newsletter and community aiming to support individuals in the wellness industry.
LINKS:
https://www.podcastcollective.io/
In this podcast, Eric Malzone and Jim Crowell delve into the 2023 fitness landscape, discussing key trends, winners, and challenges. Jim shares valuable insights on franchising, technology integration, and the growing wellness sector, spotlighting intelligent products and infrastructure from companies like MOVR, Asensei, and Rook. Emphasizing user experience, Jim predicts industry leaders will align with consumer needs. They discuss concerns about franchising stability and explores the distinctions in wellness approaches. Tune in to this episode for a deep understanding of fitness industry dynamics, emphasizing the importance of consumer understanding, robust infrastructure, and differentiation in diverse business models.
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LINKS:
https://www.podcastcollective.io/
In this episode, join Eric Malzone and Yoav Susz as they dive into a fascinating conversation about the game-changing role of artificial intelligence (AI) in the health industry. Yoav shares his journey and the growth story of VI, a company dedicated to bringing enterprise AI to health. They chat about the core focuses at VI: making customer acquisition more efficient, supercharging member engagement, and streamlining operations through smart AI applications. The discussion is peppered with real-world examples, showcasing collaborations with Healthcare, Wellness and top Fitness brands. These stories illustrate the profound impact AI can have on both health outcomes and the success of health-related businesses. If you're curious about the fusion of technology and health and want to understand how AI can personalize engagement and interventions, this episode is a must-listen.
LINKS:
https://www.podcastcollective.io/
https://www.wrkout.com/
https://www.vi.co/
In this episode, Eric Malzone engages in a compelling conversation with Jack Daly, the CEO of TRX, exploring the multifaceted realm of TRX, fitness, and business. Jack unfolds his remarkable journey to TRX, delving into his background, Navy SEAL Foundation involvement, and transitioning from private equity to a focus on health, wellness, and happiness. As the discussion unfolds, Jack passionately emphasizes TRX's iconic status in the fitness industry, spotlighting its premium products, world-class brand, and a global community of over 300,000 certified trainers. They dive into TRX's dynamic leadership team, opportunities for improvement, and the evolution of the TRX app. From educational programs to the future landscape of fitness education, Jack reflects on industry shifts, hinting at transformative innovations and the importance of collaboration.
LINKS:
https://www.podcastcollective.io/
https://www.wrkout.com/
In this insightful podcast episode hosted by Eric Malzone, Jim Barr, CEO of Bowflex Inc., provides a comprehensive update on the fitness industry's current landscape. Jim discusses the substantial shift towards home fitness, citing that 86 percent of Americans now work out at home, and navigates through the challenges and opportunities in this dynamic market. The conversation delves into Bowflex's rebranding efforts, the significance of connected fitness experiences, and the innovative approaches to product development. Jim emphasizes the importance of understanding consumer behavior and building emotional connections with the brand, offering valuable insights into the future of home fitness equipment and the evolving trends in adaptive fitness.
LINKS:
https://corporate.bowflex.com
https://www.wrkout.com/
In this engaging podcast episode, Eric Malzone interviews Troy Taylor, an expert in sports science and a key player in Tonal's performance innovation department. The conversation spans Troy's journey from elite sports to Tonal, delving into the evolution of fitness technology and the shift from "connected fitness" to "intelligent fitness." Troy emphasizes the power of data in shaping Tonal's growth during the pandemic, detailing how they leverage a vast dataset to provide personalized insights and enhance user experiences. The discussion explores the potential of machine learning and AI in fitness coaching, highlighting Tonal's commitment to making complex data accessible to the average consumer. The episode touches on Tonal's role in personal training, the challenges of the fitness industry, and the exciting trends in women's strength training and active aging.
LINKS:
https://www.tonal.com/
https://connectedhealthandfitness.com/events/connected-health-fitness-summit-2024
https://www.wrkout.com/
In this podcast episode, Eric Malzone talks with Udaiyan Jatar (UJ) about Tecton, a brand that focuses on ketone products. They discuss how Tecton is growing its brand by initially targeting early adopters, influencers, and athletes before reaching a larger audience. UJ explains how the brand is dedicated to educating people about the science of ketones through various content-creation efforts. The podcast also covers Tecton's strategy, including forming partnerships with fitness facilities and health professionals, and the brand's future vision. If you're interested in learning about ketones and how a brand is working to change behavior, check out this episode!
LINKS:
https://tectonlife.com/
https://connectedhealthandfitness.com/events/connected-health-fitness-summit-2024
https://www.wrkout.com/
In this podcast episode, Eric Malzone interviews Matthew Maruca, the founder and CEO of Ra Optics, delving into his remarkable journey from overcoming health issues in high school to establishing a successful business in blue light protection eyewear at the age of 18. Maruca shares pivotal moments, from a transformative foreign exchange program to the influence of startup literature on Ra Optics' development. They also talk about the challenges and unique aspects of blue light protection eyewear, distinguishing it from mainstream clear lens options. They also highlight Ra Optics' efforts to educate consumers about effective blue light blocking, citing positive feedback and collaborations. They discuss insights into the broader impact of their work, emphasizing the interconnectedness of mindset, mental well-being, and lifestyle choices in the realm of overall health and wellness.
LINKS:
https://connectedhealthandfitness.com/events/connected-health-fitness-summit-2024
https://www.wrkout.com/
In this podcast episode, Eric Malzone, Juliet Starrett, and Alex Alimanestianu dissect recent earnings reports from fitness industry giants like Peloton, Lifetime, and Planet Fitness. Alex delves into the unexpected CEO departure drama at Planet Fitness and the subsequent stock rebound. The conversation shifts to concerns about Lifetime's stock decline post-IPO, followed by a detailed exploration of Peloton's journey through different eras and its current challenges, including what's perceived as an identity crisis. Critiques of Peloton's initiatives and a broader discussion on the fitness industry's potential to embrace the emerging longevity trend add depth to the conversation. They wrap up with a thoughtful review of Peter Attia's book, "Outlive," highlighting its impact on reshaping the health and longevity narrative in the industry. This episode offers a nuanced and comprehensive exploration of recent industry happenings, making it a must-listen for fitness enthusiasts and industry professionals.
LINKS:
https://connectedhealthandfitness.com/events/connected-health-fitness-summit-2024
https://www.wrkout.com/
In this episode, Eric Malzone chats with Ian Mullane, the founder of Keepme, about how artificial intelligence (AI) is changing the fitness game. They discuss Keepme's success in using AI to keep gym members engaged and improve sales. Ian breaks down the power of AI, from predicting member actions to creating personalized content. The conversation highlights the importance of data and how AI helps gym operators make smart decisions. They also explore real-world uses, like crafting tailored content and enhancing fitness campaigns. Tune in for a peek into the future where wearables play a big role in shaping the fitness world!
LINKS:
https://connectedhealthandfitness.com/events/connected-health-fitness-summit-2024
https://www.wrkout.com/
In this episode, Eric Malzone and Rick Mayo discuss the state of the fitness industry, highlighting the growth of Rick's fitness concept, Alloy, with a focus on franchising. They emphasize the advantages of catering to a specific personal training avatar, the 45 to 65 age group, and the benefits of intimate customer relationships. They touch upon the challenges and realities of entering the franchise business, noting that franchising is not a guaranteed path to quick success. They also discuss the evolving trends in the fitness industry, emphasizing the importance of a brand's promise and the role of technology in enhancing the human-to-human experience.
LINKS:
https://connectedhealthandfitness.com/events/connected-health-fitness-summit-2024
https://www.wrkout.com/
In this episode, host Eric Malzone welcomes Kamal Obbad, co-founder of Nebula Genomics, to explore the fascinating world of genetic testing and personalized genomics. Kamal shares insights into Nebula Genomics' mission to make whole genome sequencing more accessible and affordable for consumers, offering tools for exploring their DNA. They discuss the various applications of genetic testing, the importance of actionable genetic information, and the potential impact of AI in data interpretation and counseling. Kamal also delves into the future possibilities of gene editing and its potential implications for human longevity. Join them for an enlightening conversation on the cutting-edge developments in genomics and personalized healthcare.
Links:
https://nebula.org/whole-genome-sequencing-dna-test/
https://www.wrkout.com/
In this episode, Kory Angelin, President of The DRIPBar, takes us on a captivating journey through the fitness industry and shares valuable insights on crafting an exceptional customer experience. He underscores the pivotal role of genuine conversations and storytelling in building trust and connections with customers. Kory's wisdom resonates throughout the episode as he discusses the power of that initial interaction, the essence of asking the right questions, and the art of making the customer the hero of their own wellness journey. From discussing the cost and flexibility of DRIPBar franchises to the evolving landscape of fitness and wellness, Kory's passion for personalized wellness shines through, inviting listeners to explore a holistic approach to well-being that combines fitness, nutrition, and the innovative benefits of IV drip therapy. Tune in to discover how Kory's expertise is transforming the wellness industry.
LINKS:
https://www.thedripbar.com/
https://www.wrkout.com/
In this episode, host Eric Malzone is joined by the brilliant Dr. Florence Comite, a pioneer in the realm of reversing aging and precision medicine. Dr. Comite delves into the world of personalized health, shedding light on the innovative use of continuous glucose monitoring and blood biomarkers to determine one's biological age. She emphasizes the importance of VO2 max testing in tracking health progress and unveils personalized interventions. Notably, she reveals the accessibility of VO2 max testing through wearables like the Apple Watch. Dr. Comite also introduces her groundbreaking project, Groq Health, an app designed to offer tailored health insights and interventions. Her vision is to extend human lifespans well beyond 100 years through precision medicine and proactive health optimization.
LINKS:
https://comitemd.com/
https://www.wrkout.com/
In this episode, Eric Malzone hosts Andrew Sugerman, the CEO of Centr, a holistic wellness platform. They explore Centr's mission to democratize wellness and make it accessible to all, encompassing fitness, nutrition, and mental health. Andrew discusses the importance of mental fitness alongside physical health and the significance of building a supportive community within the wellness journey. They touch on technology's challenges in isolating and connecting people and hint at Centr's plans for real-world, in-person experiences. Andrew also delves into the role of AI in the wellness industry and distinguishes genuine AI applications from the noise. The conversation reveals Centr's commitment to creating a holistic wellness ecosystem and invites potential partners to join their mission. The episode concludes by directing listeners to explore Centr through its website and mobile apps for comprehensive wellness journeys.
LINKS:
https://centr.com/
https://www.wrkout.com/
In this episode, Dr. Jason Wersland delves into the remarkable growth and evolution of TheraBody over the last 19 months. The conversation covers a spectrum of topics, from TheraBody's journey in the wellness and recovery industry to the exciting new product releases in the F series – the "Relief," the "Sense," and the "Pro Plus." Dr. Wersland shares insightful details about each product's unique features and pricing, making them accessible to a broad audience. He emphasizes the importance of biometric monitoring, meditation, and the mind-body connection in the evolving wellness landscape, underscoring how these factors have influenced TheraBody's innovation. Furthermore, the discussion touches upon the unexpected foray into the beauty industry, the growth of TheraBody's reset centers, and strategic expansion plans. Dr. Wersland's engaging insights provide a glimpse into TheraBody's mission to democratize wellness and recovery solutions and adapt to the changing needs of consumers and market dynamics, all while fostering a deeper connection with their audience through user testimonials.
LINKS:
https://www.wrkout.com/
In this podcast episode, Eric Malzone engages in a conversation with David Van Daff, the Director of Global Industry Development for NASM, at a fitness trade show in Los Angeles. They delve into the evolution of the fitness industry, with a particular focus on health clubs. David reflects on how health clubs have changed over the past 27 years, shifting from a traditional fitness equipment-centered approach to a more diversified landscape that includes boutique studios, budget-friendly gyms, luxury brands, and home fitness solutions. They discuss the importance of convenience, accountability, community, and social interaction in shaping consumer choices within the fitness industry. Overall, the conversation highlights how the fitness industry has adapted to cater to diverse consumer preferences and needs, emphasizing the role of community and ongoing education for fitness professionals.
LINKS:
CONNECT with David
https://www.wrkout.com/
https://connectedhealthandfitness.com/events/connected-health-fitness-summit-2024
In this episode, Eric Malzone engages in a compelling conversation with William Coker, diving into the future of the fitness industry and the groundbreaking launch of the "Fibr" app. Coker, drawing from his extensive experience in the fitness realm and military service, sheds light on the prevalent staffing challenges faced by fitness organizations. He emphasizes that the industry doesn't suffer from a lack of fitness professionals but rather grapples with recruitment and attraction issues. Coker unveils Fibr's innovative approach, offering a trifecta of solutions: streamlined staffing services, a community-building app catering to fitness professionals, and comprehensive business development support. The long-term vision of Fibr is to revolutionize the fitness industry by connecting individuals and fitness businesses, making it more accessible and adaptable to evolving career paths. Tune in to discover how Fibr is transforming the fitness landscape.
LINKS:
https://www.info.fibr.fit/
https://www.wrkout.com/
https://connectedhealthandfitness.com/events/connected-health-fitness-summit-2024
In this podcast episode, Garrett Marshall discusses the rapidly evolving landscape of digital fitness and its impact on the fitness industry. He shares insights into the challenges faced by fitness operators in terms of unit-level economics and explores opportunities for integrating digital fitness into business models. Garrett also unveils an exciting partnership with Meta (formerly Facebook) to launch Xponential+ VR, a cutting-edge augmented reality fitness experience. This innovation leverages Meta's Quest 3 device, offering mixed reality capabilities and enhanced depth perception, with the goal of making VR fitness more accessible and engaging for a broader audience. Additionally, Garrett delves into the role of artificial intelligence in precision fitness and its potential to provide personalized guidance and recommendations. He emphasizes the transformative power of technology in enhancing fitness experiences and addresses the evolving landscape of the fitness industry.
Links:
https://www.wrkout.com/
https://connectedhealthandfitness.com/events/connected-health-fitness-summit-2024
https://www.xponential.plus/
In this podcast episode, Eric Malzone and Jack Thomas discuss the fitness industry in Asia. They reflect on past interviews, explore the impact of the pandemic on Asian fitness, and highlight trends from the Fit Summit. They introduced "The Fit Guide," an initiative evaluating fitness studios and promoting transparency. The conversation emphasizes customer feedback's importance, low-cost improvements, and personalized service. Jack reveals The Fit Guide's expansion plans, making it a concise yet informative episode about the Asian fitness scene and efforts to enhance it.
Links:
https://www.wrkout.com/
https://connectedhealthandfitness.com/events/connected-health-fitness-summit-2024
Join host Eric Malzone in this engaging podcast as he sits down with Bruce Smith, the CEO and founder of Hydrow. Bruce delves into the world of creating an immersive rowing experience at home, emphasizing the importance of capturing the essence of rowing and translating it into a digital experience. Learn how Hydrow combines software and hardware to offer a unique fitness journey with "live outdoor reality" workouts that keep users motivated. Discover how the pandemic has shaped the fitness industry, the future of personalized fitness, and Hydro's commitment to delivering real value to its members. Plus, gain insights into the company's current status and its vision for making rowing a transformative fitness modality.
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Links:
https://www.wrkout.com/
https://connectedhealthandfitness.com/events/connected-health-fitness-summit-2024
In this episode, host Eric Malzone sits down with special guest Tom Dowd to dive deep into the evolution and future prospects of F45. Tom shares his journey of getting involved with F45, initially through an investment with Mark Wahlberg, and sheds light on the challenges the company encountered along the way, including operational efficiency and profitability issues. Drawing from his extensive background, including 25 years at GNC, Tom discusses how his experiences prepared him for his pivotal role at F45. He reveals his passion for tackling challenges and revitalizing businesses. Tom unravels the reasons behind F45's decision to go public and later delist, underscoring the benefits of remaining a private company regarding flexibility and cost-effectiveness, especially in the fitness industry.
The episode culminates with Tom Dowd outlining his vision for F45's future, focusing on maximizing their existing concepts, robust franchisee support, and expansion plans into markets like Asia and North America. Tune in for insights into leadership, growth, and the promising path ahead for F45.
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Links:
https://www.wrkout.com/
https://connectedhealthandfitness.com/events/connected-health-fitness-summit-2024
In this episode, host Eric Malzone interviews Mike Arce, CEO, and Founder of Loud Rumor, as they delve into various aspects of helping gym owners succeed in the fitness industry. Mike emphasizes the importance of focusing on profit, pricing, and marketing strategies while highlighting the distinction between business owners and entrepreneurs. He discusses Loud Rumor's purpose, the significance of profit over revenue, and marketing strategies beyond social media ads. Mike also shares insights into price manipulation as a profit booster, overcoming price increase anxiety, and the role of continuous product improvement in marketing. Mike provides valuable insights for gym owners looking to achieve financial success and innovate in the fitness industry.
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LINKS:
https://www.loudrumor.com/
https://www.wrkout.com/
In this episode, join us in an exhilarating conversation with special guest Mike Taylor, co-founder of BeaverFit. Prepare to be inspired as Mike delves into the captivating story of BeaverFit's rise as a pioneer in outdoor fitness solutions. From their humble beginnings as a niche rig business in the UK to becoming industry leaders in container gyms and military-grade fitness equipment, Mike unveils the remarkable journey that shaped BeaverFit's trajectory. Discover the core elements that fuel BeaverFit's triumph, including their unwavering team synergy, service-driven ethos, nimble problem-solving, and relentless pursuit of advancement. Explore their collaborations with fitness franchises, innovative military training equipment, and a holistic "human weapon system" approach to optimize performance. Join us to explore the crossroads of innovation, customization, and holistic fitness that defines BeaverFit's extraordinary contributions to the future of fitness.
======================
LINKS:
https://www.wrkout.com/
https://beaverfitusa.com/
Join host Eric Malzone in a series of enlightening podcast episodes as he sits down with industry titans Juliet Starrett and Alex Alimanestianu on the Future Fitness Podcast's Industry Round Table. In this episode, they unravel the intricate threads of the fitness and wellness world. From dissecting the remarkable financial rebounds of key players like Planet Fitness, Life Time, and Xponential post-COVID, to delving into the profound implications of revolutionary pharmaceutical advancements like semaglutide, the trio navigates the terrain with expertise and candor. The conversations not only traverse the economic and scientific aspects but also touch on the essence of holistic health, urging listeners to embrace accessible wellness benchmarks and uncomplicated daily routines. Tune in for MORE!
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https://www.wrkout.com/
In this episode, Eric Malzone interviews Dan Freed, the visionary founder of a groundbreaking nootropics company called "Thesis". Tune in as Dan shares his remarkable journey from overcoming personal challenges to creating a thriving business that transforms lives through cognitive enhancement. Discover how Dan's personal experience with ADHD and nootropics led to a transformative shift in his focus, confidence, and academic success. Delve into the innovative approach to product development that emphasizes individualization and experimentation, and explore the exciting potential of human optimization and longevity. Gain valuable insights into entrepreneurship, culture-building, and the dynamic landscape of the rapidly growing nootropics industry. Don't miss this engaging conversation that highlights the power of innovation, customization, and personal growth in the pursuit of enhanced cognitive function and overall well-being.
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https://takethesis.com/
https://www.wrkout.com/
In this episode, Eric talks with Chris Minor and Ajay Nwosu. With a wealth of experience in the fitness, wellness, and sports technology industry, Chris and Ajay share their unique backgrounds and insights. Chris details his journey from owning a sports performance center to founding COACT Capital, an angel fund that invests in fitness and sports tech startups. Ajay's unconventional path takes him from Africa to the Middle East and now to the CEO position at TEQBALL. Together, they explore the innovative concept of Special Purpose Vehicles (SPVs), allowing smaller investors to pool resources strategically and invest in startups. Discover how Fuel Venture Studio is revolutionizing the industry by connecting founders with a network of experts, advisors, and investors, addressing the challenges startups face in their early stages. Tune in to learn about the cutting-edge technologies in AI, recovery, and regeneration that excite them about the future of fitness and wellness. Don't miss this engaging episode as Chris and Ajay highlight their strategic approach to investing and supporting startups on their journey to success.
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LINKS:
https://www.wrkout.com/
https://fuelventurestudio.com/home
Connect with Chris
Connect with Ajay
In this episode, host Eric Malzone sits down with Bill Davis, CEO of ABC Fitness, to discuss various topics in the fitness industry. They delve into the recent Ursa event and the positive response to their rebranding strategy. Davis explains the importance of culture fit and differentiation when considering whether to build, buy, or partner with a company. The conversation also explores the potential of AI and machine learning in improving customer experience, fitness program development, and member retention. They touch on the booming fitness market in Brazil and express optimism about the industry's future, encouraging community feedback and insights to support its growth.
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Links:
https://abcfitness.com/
https://www.wrkout.com/
In this podcast episode, Eric Malzone sits down with Jessica Klodnicki, the CEO of KT Tape, a company specializing in kinesiology tape for pain relief and recovery in sports and outdoor activities. They delve into the rebranding process of KT Tape, aiming to expand its target audience beyond top-tier athletes to everyday individuals seeking pain relief and recovery support. Jessica shares the company's journey, from understanding their brand's core values to developing a new purpose and identity. They also discuss the concept of "prescriptive influencers," the importance of personalization and protocols in the fitness world, and best practices in managing a diverse workforce and marketing technology. A must-listen for anyone interested in fitness, branding, and consumer insights.
==========================
https://www.kttape.com/
https://www.wrkout.com/
Jacob Rothman, a distinguished sportsman from MIT, faced a setback when he suffered a herniated disc during a typical workout session. During his recovery phase, he began contemplating innovative solutions to assist athletes in accurately assessing their workouts in the weight room, ultimately reducing the risk of injuries and enhancing overall performance. Collaborating with two fellow athletes from the campus, they collectively conceived the concept of Perch. This groundbreaking platform utilizes advanced AI technology, integrating 3D cameras and machine learning algorithms, to meticulously track exercise movements. By doing so, it aims to uplift athletes' motivation, ensure their safety, and optimize their performance while engaging in weight training activities.
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Links:
https://www.wrkout.com/
https://www.madabolic.com/
https://www.perch.fit/
In this podcast episode, Eric Malzone interviews Scott Burgett and Andy Beckman from Garmin to explore the future of fitness and Garmin's role in the health sector. They discuss Garmin's history as a GPS company and its transition into wearable technology. They also delve into Garmin's commitment to digital health, including their involvement in clinical trials, remote patient monitoring, and health insurance applications. They also highlight Garmin's unique advantages, such as their ecosystem approach and focus on creating user-friendly products with meaningful metrics. They also talk about various Garmin products, discussed the concept of digital health, and showcase the company's contributions to personal fitness and medical applications.
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Links:
https://www.wrkout.com/
https://www.madabolic.com/
Join host Eric Malzone as he interviews Jessica Goldenberg from Warner Music Group in this enlightening podcast episode about music licensing in the fitness and wellness industry. Discover the crucial role music plays in fitness classes, its impact on mental health, and how it enhances motivation and enjoyment during workouts. Jessica shares insights into the challenges of licensing music and efforts to make it more accessible for all fitness businesses, not just the big players. She highlights the potential for growth in the digital fitness space and the importance of community and social aspects in the industry. Gain valuable knowledge about the changing music industry landscape, the benefits for smaller players, and the exciting future of music, technology, and wellness. Whether you're a fitness professional or a music enthusiast, this conversation will captivate you. Don't miss out on the opportunity to explore the power of music in shaping the fitness and wellness experience.
=================
Links:
https://www.wrkout.com/
https://www.madabolic.com/
https://www.wmg.com/
Ryan Duey, born and raised in Northern California, is the Co-Founder and CEO of Plunge, a company dedicated to making cold plunging as common as coffee. Ryan's journey into the world of health and wellness began after a life-altering motorcycle accident in Thailand, which sparked a deep exploration of self-inquiry and led him to the jungles of the Amazon and the practice of cold water immersion and breathwork. His passion for the benefits and experience of cold plunging inspired him to create Plunge with his friend and business confidant, Mike Garrett. Ryan believes in consistency, staying true to core values, and embracing the human experience as the keys to success in both life and business. With a strong focus on reliability, impeccable customer service, authenticity, innovative design, clarity, and integrity, Ryan and his team at Plunge are committed to building relationships where everyone wins, fostering a thriving community of cold plunging enthusiasts.
Links:
https://www.wrkout.com/
https://www.madabolic.com/
https://plunge.com/
Michael is a hands-on experienced business executive, engineer, serial entrepreneur, investor, and change agent. He thrives on challenges and is passionate about leading businesses through scale on both domestic and international levels. Michael’s unique technical and business breadth along with his experiences founding companies, working in small, medium, large, and fortune 50 companies enables him to be empathetic to growth challenges and strategic in preparing businesses to scale successfully.
Specialties: Operations and Finance, Executive Leadership, General Management, Strategy, Organizational Development, Change Management, Entrepreneurship, Supply Chain, and Analytics.
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Links:
https://www.wrkout.com/
https://www.madabolic.com/
STACY T. SIMS, MSC, PHD, is a forward-thinking international exercise physiologist and nutrition scientist who aims to revolutionize exercise nutrition and performance for women.
She has directed research programs at Stanford, AUT University, and the University of Waikato, focusing on female athlete health and performance and pushing the dogma to improve research on all women.
With the unique opportunities, Silicon Valley has to offer, during her tenure at Stanford, she had the opportunity to translate earlier research into consumer products and a science-based layperson's book (ROAR) written to explain sex differences in training and nutrition across the lifespan. Both the consumer products and the book challenged the existing dogma for women in exercise, nutrition, and health. This paradigm shift is the focus of her famous "Women Are Not Small Men” TEDx talk.
Her contributions to the international research environment and the sports nutrition industry has established a new niche in sports nutrition; and established her reputation as the expert in sex differences in training, nutrition, and health. As a direct result, she has been named:
- One of the top 50 visionaries of the running industry (2015) by DMSE Sports.
- One of the top 40 women changing the paradigm of her field (2017) by Outside Magazine.
- One of the top four visionaries in the outdoor sports industry (2017) by Outside Magazine - Genius Issue (no electronic version but here is the proof).
- One of the top four individuals changing the landscape in triathlon nutrition (2017) by Triathlete Magazine
Dr. Sims has published over 70 peer-reviewed papers, several books and is a regularly featured speaker at professional and academic conferences, including those by USOC and USA Cycling.
Stacy currently holds a Senior Research Associate position with SPRINZ- AUT University, supervises PhD students, writes academic papers, and is on the advisory board of some cutting edge companies including Tonal Strength Institute, WILD.AI, and EXOS. She also has her own business (www.drstacysims.com) where she creates and delivers online learning material focused on women training with their physiology across the lifespan.
She currently resides at the beach in Mt. Maunganui, New Zealand with her husband and young daughter.
Links:
https://www.wrkout.com/
https://www.madabolic.com/
https://modemethod.com/ ENTER CODE: ERIC15 for 15% discount
Spren: https://www.spren.com/spren-vision
I LOVE LMNT. If there is one person I trust with my nutrition and supplementation, it's Robb Wolf. LMNT is a tasty electrolyte drink mix with everything you need and nothing you don’t. That means a science-backed electrolyte ratio – with none of the junk. No sugar. No coloring. No artificial ingredients. No gluten. No fillers. No BS. The benefits are numerous, but here's a few to wet your whistle...
Prevent and eliminate headaches, muscle cramps, fatigue, sleeplessness, and other common symptoms of electrolyte deficiency
Boost performance and recovery. Electrolytes facilitate hundreds of functions in the body, including the conduction of nerve impulses, hormonal regulation, nutrient absorption, and fluid balance
Support a low-carb lifestyle by preventing, mitigating, and eliminating the “low carb/keto flu”
Support healthy fasting. LMNT replaces electrolytes without breaking a fast
Personally, I'm a big fan of intermittent fasting and drinking LMNT daily during my fasting hours provides noticeable improvements in energy, focus, and gut function. Most of all, it helps me drink more water throughout the day and that's never a bad thing (it also mixes well in a cocktail, but you didn't hear that from me).
The Ultimate Plan tests up to 43 blood biomarkers—including glucose, cholesterol, cortisol, and hemoglobin—for a complete and holistic analysis of your health. Whether you want to improve athletic performance, extend longevity, or improve your overall wellness, this is your all-encompassing solution.
Your data tells the story of your health. Insidetracker goes beyond identifying generic, “clinically normal” ranges to unveil your body’s unique, optimal biomarker zones. you’ll discover where you’re optimized and where there’s room for improvement.
Insidetracker puts a nutritionist and personal trainer in your pocket with daily, data-driven recommendations. precise adjustments to your diet, exercise, and supplement intake can help you reach healthy biomarker zones and achieve your wellness goals.
What you'll get:
Blood test and analysis of 43 biomarkers
Personalized optimal biomarker zones
Action plan with nutrition, exercise, supplement, and lifestyle recommendations
Connect your Fitbit or Garmin fitness trackers via our iOS or Android app
Ability to upload third party blood test results
Jeff Byers is the co-founder and CEO of Momentous — a holistic wellness and nutrition company based in Park City, Utah. Designed by the brightest minds in performance athletics, but available for the everyday wellness enthusiast, Momentous is the first and only supplement brand to build formulas directly with experts from each of the four Major American Sports Leagues, launching in 2018 with a line of products designed by performance directors and dietitians from the NFL, NBA, NHL, and MLB.
Links:
https://www.wrkout.com/
https://www.madabolic.com/
https://modemethod.com/ ENTER CODE: ERIC15 for 15% discount
Spren: https://www.spren.com/spren-vision
I LOVE LMNT. If there is one person I trust with my nutrition and supplementation, it's Robb Wolf. LMNT is a tasty electrolyte drink mix with everything you need and nothing you don’t. That means a science-backed electrolyte ratio – with none of the junk. No sugar. No coloring. No artificial ingredients. No gluten. No fillers. No BS. The benefits are numerous, but here's a few to wet your whistle...
Prevent and eliminate headaches, muscle cramps, fatigue, sleeplessness, and other common symptoms of electrolyte deficiency
Boost performance and recovery. Electrolytes facilitate hundreds of functions in the body, including the conduction of nerve impulses, hormonal regulation, nutrient absorption, and fluid balance
Support a low-carb lifestyle by preventing, mitigating, and eliminating the “low carb/keto flu”
Support healthy fasting. LMNT replaces electrolytes without breaking a fast
Personally, I'm a big fan of intermittent fasting and drinking LMNT daily during my fasting hours provides noticeable improvements in energy, focus, and gut function. Most of all, it helps me drink more water throughout the day and that's never a bad thing (it also mixes well in a cocktail, but you didn't hear that from me).
The Ultimate Plan tests up to 43 blood biomarkers—including glucose, cholesterol, cortisol, and hemoglobin—for a complete and holistic analysis of your health. Whether you want to improve athletic performance, extend longevity, or improve your overall wellness, this is your all-encompassing solution.
Your data tells the story of your health. Insidetracker goes beyond identifying generic, “clinically normal” ranges to unveil your body’s unique, optimal biomarker zones. you’ll discover where you’re optimized and where there’s room for improvement.
Insidetracker puts a nutritionist and personal trainer in your pocket with daily, data-driven recommendations. precise adjustments to your diet, exercise, and supplement intake can help you reach healthy biomarker zones and achieve your wellness goals.
What you'll get:
Blood test and analysis of 43 biomarkers
Personalized optimal biomarker zones
Action plan with nutrition, exercise, supplement, and lifestyle recommendations
Connect your Fitbit or Garmin fitness trackers via our iOS or Android app
Ability to upload third party blood test results
Join host Eric Malzone as he sits down with former UFC champion Miesha Tate for an incredible podcast episode. Miesha opens up about her remarkable journey in wrestling and mixed martial arts, sharing stories of overcoming challenges and discovering her true passion for fighting. Together, they explore the changing landscape of support and resources for UFC athletes, the importance of effective coaching and communication, the role of technology in training, and the fascinating topic of the female hormonal cycle. Miesha emphasizes the critical role of restorative sleep, proper nutrition, and overall well-being in achieving peak performance both inside and outside the octagon. Don't miss this thought-provoking conversation that delves into the intersection of sports, health, and personal growth, featuring one of the most influential figures in the world of mixed martial arts.
=================
Links:
Links:
https://www.wrkout.com/
https://www.madabolic.com/
https://modemethod.com/ ENTER CODE: ERIC15 for 15% discount
Spren: https://www.spren.com/spren-vision
I LOVE LMNT. If there is one person I trust with my nutrition and supplementation, it's Robb Wolf. LMNT is a tasty electrolyte drink mix with everything you need and nothing you don’t. That means a science-backed electrolyte ratio – with none of the junk. No sugar. No coloring. No artificial ingredients. No gluten. No fillers. No BS. The benefits are numerous, but here's a few to wet your whistle...
Prevent and eliminate headaches, muscle cramps, fatigue, sleeplessness, and other common symptoms of electrolyte deficiency
Boost performance and recovery. Electrolytes facilitate hundreds of functions in the body, including the conduction of nerve impulses, hormonal regulation, nutrient absorption, and fluid balance
Support a low-carb lifestyle by preventing, mitigating, and eliminating the “low carb/keto flu”
Support healthy fasting. LMNT replaces electrolytes without breaking a fast
Personally, I'm a big fan of intermittent fasting and drinking LMNT daily during my fasting hours provides noticeable improvements in energy, focus, and gut function. Most of all, it helps me drink more water throughout the day and that's never a bad thing (it also mixes well in a cocktail, but you didn't hear that from me).
The Ultimate Plan tests up to 43 blood biomarkers—including glucose, cholesterol, cortisol, and hemoglobin—for a complete and holistic analysis of your health. Whether you want to improve athletic performance, extend longevity, or improve your overall wellness, this is your all-encompassing solution.
Your data tells the story of your health. Insidetracker goes beyond identifying generic, “clinically normal” ranges to unveil your body’s unique, optimal biomarker zones. you’ll discover where you’re optimized and where there’s room for improvement.
Insidetracker puts a nutritionist and personal trainer in your pocket with daily, data-driven recommendations. precise adjustments to your diet, exercise, and supplement intake can help you reach healthy biomarker zones and achieve your wellness goals.
What you'll get:
Blood test and analysis of 43 biomarkers
Personalized optimal biomarker zones
Action plan with nutrition, exercise, supplement, and lifestyle recommendations
Connect your Fitbit or Garmin fitness trackers via our iOS or Android app
Ability to upload third party blood test results
In this podcast episode, Eric Malzone invites Dr. Jeremy Koenig to discuss various topics, including DNA, genetics, artificial intelligence, and high-performance coaching. Dr. Koenig shares his passion for DNA and its significance in understanding human heritage and individual gifts. The conversation explores the potential applications of DNA in coaching, from optimizing performance for elite athletes to improving overall fitness and longevity. Dr. Koenig also highlights the role of AI and expert guidance in empowering individuals with the best information and advice. He discusses his work as a DNA consultant and advocate, as well as his involvement in the DNA industry. The episode concludes with Dr. Koenig's excitement about connecting with professionals in AI, health tech, finance, and fitness entrepreneurship, and his upcoming book project.
===========
Links:
https://www.wrkout.com/
https://www.madabolic.com/
https://modemethod.com/ ENTER CODE: ERIC15 for 15% discount
Spren: https://www.spren.com/spren-vision
I LOVE LMNT. If there is one person I trust with my nutrition and supplementation, it's Robb Wolf. LMNT is a tasty electrolyte drink mix with everything you need and nothing you don’t. That means a science-backed electrolyte ratio – with none of the junk. No sugar. No coloring. No artificial ingredients. No gluten. No fillers. No BS. The benefits are numerous, but here's a few to wet your whistle...
Prevent and eliminate headaches, muscle cramps, fatigue, sleeplessness, and other common symptoms of electrolyte deficiency
Boost performance and recovery. Electrolytes facilitate hundreds of functions in the body, including the conduction of nerve impulses, hormonal regulation, nutrient absorption, and fluid balance
Support a low-carb lifestyle by preventing, mitigating, and eliminating the “low carb/keto flu”
Support healthy fasting. LMNT replaces electrolytes without breaking a fast
Personally, I'm a big fan of intermittent fasting and drinking LMNT daily during my fasting hours provides noticeable improvements in energy, focus, and gut function. Most of all, it helps me drink more water throughout the day and that's never a bad thing (it also mixes well in a cocktail, but you didn't hear that from me).
The Ultimate Plan tests up to 43 blood biomarkers—including glucose, cholesterol, cortisol, and hemoglobin—for a complete and holistic analysis of your health. Whether you want to improve athletic performance, extend longevity, or improve your overall wellness, this is your all-encompassing solution.
Your data tells the story of your health. Insidetracker goes beyond identifying generic, “clinically normal” ranges to unveil your body’s unique, optimal biomarker zones. you’ll discover where you’re optimized and where there’s room for improvement.
Insidetracker puts a nutritionist and personal trainer in your pocket with daily, data-driven recommendations. precise adjustments to your diet, exercise, and supplement intake can help you reach healthy biomarker zones and achieve your wellness goals.
What you'll get:
Blood test and analysis of 43 biomarkers
Personalized optimal biomarker zones
Action plan with nutrition, exercise, supplement, and lifestyle recommendations
Connect your Fitbit or Garmin fitness trackers via our iOS or Android app
Ability to upload third party blood test results
Marcus Filly, Revival Strength Owner & 6-Time CrossFit Games Competitor, on helping his clients make smart health and fitness decisions, plus optimizing his own performance as an athlete, coach, business owner and father.
===============================================
Links:
https://www.wrkout.com/
https://www.madabolic.com/
https://modemethod.com/ ENTER CODE: ERIC15 for 15% discount
Spren: https://www.spren.com/spren-vision
I LOVE LMNT. If there is one person I trust with my nutrition and supplementation, it's Robb Wolf. LMNT is a tasty electrolyte drink mix with everything you need and nothing you don’t. That means a science-backed electrolyte ratio – with none of the junk. No sugar. No coloring. No artificial ingredients. No gluten. No fillers. No BS. The benefits are numerous, but here's a few to wet your whistle...
Prevent and eliminate headaches, muscle cramps, fatigue, sleeplessness, and other common symptoms of electrolyte deficiency
Boost performance and recovery. Electrolytes facilitate hundreds of functions in the body, including the conduction of nerve impulses, hormonal regulation, nutrient absorption, and fluid balance
Support a low-carb lifestyle by preventing, mitigating, and eliminating the “low carb/keto flu”
Support healthy fasting. LMNT replaces electrolytes without breaking a fast
Personally, I'm a big fan of intermittent fasting and drinking LMNT daily during my fasting hours provides noticeable improvements in energy, focus, and gut function. Most of all, it helps me drink more water throughout the day and that's never a bad thing (it also mixes well in a cocktail, but you didn't hear that from me).
The Ultimate Plan tests up to 43 blood biomarkers—including glucose, cholesterol, cortisol, and hemoglobin—for a complete and holistic analysis of your health. Whether you want to improve athletic performance, extend longevity, or improve your overall wellness, this is your all-encompassing solution.
Your data tells the story of your health. Insidetracker goes beyond identifying generic, “clinically normal” ranges to unveil your body’s unique, optimal biomarker zones. you’ll discover where you’re optimized and where there’s room for improvement.
Insidetracker puts a nutritionist and personal trainer in your pocket with daily, data-driven recommendations. precise adjustments to your diet, exercise, and supplement intake can help you reach healthy biomarker zones and achieve your wellness goals.
What you'll get:
Blood test and analysis of 43 biomarkers
Personalized optimal biomarker zones
Action plan with nutrition, exercise, supplement, and lifestyle recommendations
Connect your Fitbit or Garmin fitness trackers via our iOS or Android app
Ability to upload third party blood test results
In this podcast episode, Eric Malzone interviews Paul Byrne, a fitness industry veteran who has been in the business since the mid-1970s. Byrne discusses his experience in the industry, including his involvement in the growth of the at-home and club fitness spaces from the 1980s to the present day. He notes the role of demographics in driving industry growth, with millennials in their prime purchasing years likely to drive future growth.
Malzone and Byrne also discuss the potential of the industry to effect meaningful change in people's health and fitness, with Byrne suggesting that the industry should have a voice in addressing the existential threat of obesity, especially to youth. They also explore the potential of virtual reality in the fitness industry, with Byrne suggesting that it has the potential to immerse people in a fun and engaging way, particularly children.
The conversation also covers private equity and investment banking, with Byrne suggesting that there may be opportunities to buy solid businesses at lower prices and combine them.
Links:
https://www.wrkout.com/
https://www.madabolic.com/
https://modemethod.com/ ENTER CODE: ERIC15 for 15% discount
Spren: https://www.spren.com/spren-vision
I LOVE LMNT. If there is one person I trust with my nutrition and supplementation, it's Robb Wolf. LMNT is a tasty electrolyte drink mix with everything you need and nothing you don’t. That means a science-backed electrolyte ratio – with none of the junk. No sugar. No coloring. No artificial ingredients. No gluten. No fillers. No BS. The benefits are numerous, but here's a few to wet your whistle...
Prevent and eliminate headaches, muscle cramps, fatigue, sleeplessness, and other common symptoms of electrolyte deficiency
Boost performance and recovery. Electrolytes facilitate hundreds of functions in the body, including the conduction of nerve impulses, hormonal regulation, nutrient absorption, and fluid balance
Support a low-carb lifestyle by preventing, mitigating, and eliminating the “low carb/keto flu”
Support healthy fasting. LMNT replaces electrolytes without breaking a fast
Personally, I'm a big fan of intermittent fasting and drinking LMNT daily during my fasting hours provides noticeable improvements in energy, focus, and gut function. Most of all, it helps me drink more water throughout the day and that's never a bad thing (it also mixes well in a cocktail, but you didn't hear that from me).
The Ultimate Plan tests up to 43 blood biomarkers—including glucose, cholesterol, cortisol, and hemoglobin—for a complete and holistic analysis of your health. Whether you want to improve athletic performance, extend longevity, or improve your overall wellness, this is your all-encompassing solution.
Your data tells the story of your health. Insidetracker goes beyond identifying generic, “clinically normal” ranges to unveil your body’s unique, optimal biomarker zones. you’ll discover where you’re optimized and where there’s room for improvement.
Insidetracker puts a nutritionist and personal trainer in your pocket with daily, data-driven recommendations. precise adjustments to your diet, exercise, and supplement intake can help you reach healthy biomarker zones and achieve your wellness goals.
What you'll get:
Blood test and analysis of 43 biomarkers
Personalized optimal biomarker zones
Action plan with nutrition, exercise, supplement, and lifestyle recommendations
Connect your Fitbit or Garmin fitness trackers via our iOS or Android app
Ability to upload third party blood test results
Tony is also one of the co-founders of Cressey Performance, located in Hudson, MA, where he works with a wide variety of clientele ranging from Major League baseball players to high school athletes (and everything in between). Tony is a regular contributor to Testosterone Magazine (T-nation.com), Livestrong.com, as well as Men’s Health Magazine. For more information, you can check out his website at TonyGentilcore.com ============= Links:
https://www.wrkout.com/
https://www.madabolic.com/
https://modemethod.com/ ENTER CODE: ERIC15 for 15% discount
Spren: https://www.spren.com/spren-vision
I LOVE LMNT. If there is one person I trust with my nutrition and supplementation, it's Robb Wolf. LMNT is a tasty electrolyte drink mix with everything you need and nothing you don’t. That means a science-backed electrolyte ratio – with none of the junk. No sugar. No coloring. No artificial ingredients. No gluten. No fillers. No BS. The benefits are numerous, but here's a few to wet your whistle...
Prevent and eliminate headaches, muscle cramps, fatigue, sleeplessness, and other common symptoms of electrolyte deficiency
Boost performance and recovery. Electrolytes facilitate hundreds of functions in the body, including the conduction of nerve impulses, hormonal regulation, nutrient absorption, and fluid balance
Support a low-carb lifestyle by preventing, mitigating, and eliminating the “low carb/keto flu”
Support healthy fasting. LMNT replaces electrolytes without breaking a fast
Personally, I'm a big fan of intermittent fasting and drinking LMNT daily during my fasting hours provides noticeable improvements in energy, focus, and gut function. Most of all, it helps me drink more water throughout the day and that's never a bad thing (it also mixes well in a cocktail, but you didn't hear that from me).
The Ultimate Plan tests up to 43 blood biomarkers—including glucose, cholesterol, cortisol, and hemoglobin—for a complete and holistic analysis of your health. Whether you want to improve athletic performance, extend longevity, or improve your overall wellness, this is your all-encompassing solution.
Your data tells the story of your health. Insidetracker goes beyond identifying generic, “clinically normal” ranges to unveil your body’s unique, optimal biomarker zones. you’ll discover where you’re optimized and where there’s room for improvement.
Insidetracker puts a nutritionist and personal trainer in your pocket with daily, data-driven recommendations. precise adjustments to your diet, exercise, and supplement intake can help you reach healthy biomarker zones and achieve your wellness goals.
What you'll get:
Blood test and analysis of 43 biomarkers
Personalized optimal biomarker zones
Action plan with nutrition, exercise, supplement, and lifestyle recommendations
Connect your Fitbit or Garmin fitness trackers via our iOS or Android app
Ability to upload third party blood test results
Eric Durak is one of the nation’s leading clinical Exercise Physiologists and Health Educators. He has over 25 years of experience in health promotion, and has presented at 198 national and international conferences in exercise, medicine, and health promotion. Eric has also logged thousands of hours in clinical care, wellness, and research. He has performed exercise programs for diabetic and cancer patients, and onsite stretching for industrial workers. His clinical research has tested the effects of exercise and nutrition for specific populations.
His career has been a series of “firsts” – producing leading edge research in diabetes and exercise early in his career, starting one of the first exercise and cancer programs in the nation, and producing some of the first clinical exercise certification programs in the profession. He wrote the first book on insurance reimbursement for the fitness industry, and one of the first courses on post-rehab exercise for medical patients. His blood lab specialist CEU course is the first in the industry. Eric has presented his research at the American Cancer Society, The San Antonio International Breast Cancer Conference, the American College of Sports Medicine, Psycho-Oncology, and the American Massage Therapy Association. He has also taught workshops across the US for over 16 years. The author of 24 books relating to healthcare, wellness, and fitness, Eric’s initial book on Exercise and Cancer was published years before others on the topic.
===========
Links:
https://www.wrkout.com/
https://www.medhealthfit.com/
https://modemethod.com/ ENTER CODE: ERIC15 for 15% discount
Spren: https://www.spren.com/spren-vision
I LOVE LMNT. If there is one person I trust with my nutrition and supplementation, it's Robb Wolf. LMNT is a tasty electrolyte drink mix with everything you need and nothing you don’t. That means a science-backed electrolyte ratio – with none of the junk. No sugar. No coloring. No artificial ingredients. No gluten. No fillers. No BS. The benefits are numerous, but here's a few to wet your whistle...
Prevent and eliminate headaches, muscle cramps, fatigue, sleeplessness, and other common symptoms of electrolyte deficiency
Boost performance and recovery. Electrolytes facilitate hundreds of functions in the body, including the conduction of nerve impulses, hormonal regulation, nutrient absorption, and fluid balance
Support a low-carb lifestyle by preventing, mitigating, and eliminating the “low carb/keto flu”
Support healthy fasting. LMNT replaces electrolytes without breaking a fast
Personally, I'm a big fan of intermittent fasting and drinking LMNT daily during my fasting hours provides noticeable improvements in energy, focus, and gut function. Most of all, it helps me drink more water throughout the day and that's never a bad thing (it also mixes well in a cocktail, but you didn't hear that from me).
The Ultimate Plan tests up to 43 blood biomarkers—including glucose, cholesterol, cortisol, and hemoglobin—for a complete and holistic analysis of your health. Whether you want to improve athletic performance, extend longevity, or improve your overall wellness, this is your all-encompassing solution.
Your data tells the story of your health. Insidetracker goes beyond identifying generic, “clinically normal” ranges to unveil your body’s unique, optimal biomarker zones. you’ll discover where you’re optimized and where there’s room for improvement.
Insidetracker puts a nutritionist and personal trainer in your pocket with daily, data-driven recommendations. precise adjustments to your diet, exercise, and supplement intake can help you reach healthy biomarker zones and achieve your wellness goals.
What you'll get:
Blood test and analysis of 43 biomarkers
Personalized optimal biomarker zones
Action plan with nutrition, exercise, supplement, and lifestyle recommendations
Connect your Fitbit or Garmin fitness trackers via our iOS or Android app
Ability to upload third party blood test results
In this episode, we speak with Kristen Holmes, the VP of Performance Science at WHOOP, a personal digital fitness and health coach that helps users monitor their sleep, recovery, and daily effort around the clock. We discuss the latest release of the Whoop 4.0 wearable device and how it's pushing the boundaries of data collection and analysis. Kristen also shares insights on the future of wearable data applications and how they can help us optimize our performance in all areas of life.
Links:
https://www.wrkout.com/
https://www.whoop.com/
https://modemethod.com/ ENTER CODE: ERIC15 for 15% discount
Spren: https://www.spren.com/spren-vision
I LOVE LMNT. If there is one person I trust with my nutrition and supplementation, it's Robb Wolf. LMNT is a tasty electrolyte drink mix with everything you need and nothing you don’t. That means a science-backed electrolyte ratio – with none of the junk. No sugar. No coloring. No artificial ingredients. No gluten. No fillers. No BS. The benefits are numerous, but here's a few to wet your whistle...
Prevent and eliminate headaches, muscle cramps, fatigue, sleeplessness, and other common symptoms of electrolyte deficiency
Boost performance and recovery. Electrolytes facilitate hundreds of functions in the body, including the conduction of nerve impulses, hormonal regulation, nutrient absorption, and fluid balance
Support a low-carb lifestyle by preventing, mitigating, and eliminating the “low carb/keto flu”
Support healthy fasting. LMNT replaces electrolytes without breaking a fast
Personally, I'm a big fan of intermittent fasting and drinking LMNT daily during my fasting hours provides noticeable improvements in energy, focus, and gut function. Most of all, it helps me drink more water throughout the day and that's never a bad thing (it also mixes well in a cocktail, but you didn't hear that from me).
The Ultimate Plan tests up to 43 blood biomarkers—including glucose, cholesterol, cortisol, and hemoglobin—for a complete and holistic analysis of your health. Whether you want to improve athletic performance, extend longevity, or improve your overall wellness, this is your all-encompassing solution.
Your data tells the story of your health. Insidetracker goes beyond identifying generic, “clinically normal” ranges to unveil your body’s unique, optimal biomarker zones. you’ll discover where you’re optimized and where there’s room for improvement.
Insidetracker puts a nutritionist and personal trainer in your pocket with daily, data-driven recommendations. precise adjustments to your diet, exercise, and supplement intake can help you reach healthy biomarker zones and achieve your wellness goals.
What you'll get:
Blood test and analysis of 43 biomarkers
Personalized optimal biomarker zones
Action plan with nutrition, exercise, supplement, and lifestyle recommendations
Connect your Fitbit or Garmin fitness trackers via our iOS or Android app
Ability to upload third party blood test results
Bryan Green is a wellness industry entrepreneur and serves as Founder & CEO of Fitness Ventures International. Bryan's companies have directed the design, supply, and development of exercise facilities worldwide for global hospitality flags, health clubs, specialty studios, universities, multifamily housing, and professional sports teams. Specialties: Vision, Fitness Facility Design, Wellness Platform Technology, Functional Training Environment, FF&E Specification, Branding and Identity Creation, Spatial Planning & Strategy for Fitness and General Wellness Application, Asset Management, Revenue Generation, Digital Integration.
Links:
https://www.wrkout.com/
https://aktivsolutions.com/
https://modemethod.com/ ENTER CODE: ERIC15 for 15% discount
Spren: https://www.spren.com/spren-vision
I LOVE LMNT. If there is one person I trust with my nutrition and supplementation, it's Robb Wolf. LMNT is a tasty electrolyte drink mix with everything you need and nothing you don’t. That means a science-backed electrolyte ratio – with none of the junk. No sugar. No coloring. No artificial ingredients. No gluten. No fillers. No BS. The benefits are numerous, but here's a few to wet your whistle...
Prevent and eliminate headaches, muscle cramps, fatigue, sleeplessness, and other common symptoms of electrolyte deficiency
Boost performance and recovery. Electrolytes facilitate hundreds of functions in the body, including the conduction of nerve impulses, hormonal regulation, nutrient absorption, and fluid balance
Support a low-carb lifestyle by preventing, mitigating, and eliminating the “low carb/keto flu”
Support healthy fasting. LMNT replaces electrolytes without breaking a fast
Personally, I'm a big fan of intermittent fasting and drinking LMNT daily during my fasting hours provides noticeable improvements in energy, focus, and gut function. Most of all, it helps me drink more water throughout the day and that's never a bad thing (it also mixes well in a cocktail, but you didn't hear that from me).
The Ultimate Plan tests up to 43 blood biomarkers—including glucose, cholesterol, cortisol, and hemoglobin—for a complete and holistic analysis of your health. Whether you want to improve athletic performance, extend longevity, or improve your overall wellness, this is your all-encompassing solution.
Your data tells the story of your health. Insidetracker goes beyond identifying generic, “clinically normal” ranges to unveil your body’s unique, optimal biomarker zones. you’ll discover where you’re optimized and where there’s room for improvement.
Insidetracker puts a nutritionist and personal trainer in your pocket with daily, data-driven recommendations. precise adjustments to your diet, exercise, and supplement intake can help you reach healthy biomarker zones and achieve your wellness goals.
What you'll get:
Blood test and analysis of 43 biomarkers
Personalized optimal biomarker zones
Action plan with nutrition, exercise, supplement, and lifestyle recommendations
Connect your Fitbit or Garmin fitness trackers via our iOS or Android app
Ability to upload third party blood test results
Ryan DeLuca founded Bodybuilding.com in 1999 in his garage in Idaho at the age of 20. Under Ryan’s leadership, the company skyrocketed to nearly $500,000,000 in annual revenue before he stepped down as CEO in 2015. Ryan was temporarily retired for only six months before the startup bug bit him again and Black Box VR was born, merging his continued passions for technology and fitness and the way they can intersect to help people transform their lives.
Links:
https://www.wrkout.com/
https://www.blackbox-vr.com/
https://modemethod.com/ ENTER CODE: ERIC15 for 15% discount
Spren: https://www.spren.com/spren-vision
I LOVE LMNT. If there is one person I trust with my nutrition and supplementation, it's Robb Wolf. LMNT is a tasty electrolyte drink mix with everything you need and nothing you don’t. That means a science-backed electrolyte ratio – with none of the junk. No sugar. No coloring. No artificial ingredients. No gluten. No fillers. No BS. The benefits are numerous, but here's a few to wet your whistle...
Prevent and eliminate headaches, muscle cramps, fatigue, sleeplessness, and other common symptoms of electrolyte deficiency
Boost performance and recovery. Electrolytes facilitate hundreds of functions in the body, including the conduction of nerve impulses, hormonal regulation, nutrient absorption, and fluid balance
Support a low-carb lifestyle by preventing, mitigating, and eliminating the “low carb/keto flu”
Support healthy fasting. LMNT replaces electrolytes without breaking a fast
Personally, I'm a big fan of intermittent fasting and drinking LMNT daily during my fasting hours provides noticeable improvements in energy, focus, and gut function. Most of all, it helps me drink more water throughout the day and that's never a bad thing (it also mixes well in a cocktail, but you didn't hear that from me).
The Ultimate Plan tests up to 43 blood biomarkers—including glucose, cholesterol, cortisol, and hemoglobin—for a complete and holistic analysis of your health. Whether you want to improve athletic performance, extend longevity, or improve your overall wellness, this is your all-encompassing solution.
Your data tells the story of your health. Insidetracker goes beyond identifying generic, “clinically normal” ranges to unveil your body’s unique, optimal biomarker zones. you’ll discover where you’re optimized and where there’s room for improvement.
Insidetracker puts a nutritionist and personal trainer in your pocket with daily, data-driven recommendations. precise adjustments to your diet, exercise, and supplement intake can help you reach healthy biomarker zones and achieve your wellness goals.
What you'll get:
Blood test and analysis of 43 biomarkers
Personalized optimal biomarker zones
Action plan with nutrition, exercise, supplement, and lifestyle recommendations
Connect your Fitbit or Garmin fitness trackers via our iOS or Android app
Ability to upload third party blood test results
John Klein is the CEO and Co-founder of Pause Studio, John is focused on business vision and strategy, growth, strategic partnerships, and financing for the Company. From 2002-2018 John led real estate expansion and growth strategy for Equinox and SoulCycle. Klein and his team deployed a data-driven approach to the site selection and deal-making processes with a unique ability to combine anecdotal and empirical data to make highly profitable real estate decisions in markets across the U.S and Canada for Equinox and Soulcycle. John is also an advisor to Accelerator Advisors, Accelerator consults in the strategic planning process for lifestyle consumer brands on growth and real estate for accelerated growth across multiple markets. The Company often angel invests in brands they advise, recent investments include Vuori, Modern Animal, Brella, Myodetox, Pause, Locate AI, Vessel and Nest Bedding.
=====================
Links:
https://pausestudio.com/
https://insider.fitt.co/
https://modemethod.com/ ENTER CODE: ERIC15 for 15% discount
Spren: https://www.spren.com/spren-vision
I LOVE LMNT. If there is one person I trust with my nutrition and supplementation, it's Robb Wolf. LMNT is a tasty electrolyte drink mix with everything you need and nothing you don’t. That means a science-backed electrolyte ratio – with none of the junk. No sugar. No coloring. No artificial ingredients. No gluten. No fillers. No BS. The benefits are numerous, but here's a few to wet your whistle...
Prevent and eliminate headaches, muscle cramps, fatigue, sleeplessness, and other common symptoms of electrolyte deficiency
Boost performance and recovery. Electrolytes facilitate hundreds of functions in the body, including the conduction of nerve impulses, hormonal regulation, nutrient absorption, and fluid balance
Support a low-carb lifestyle by preventing, mitigating, and eliminating the “low carb/keto flu”
Support healthy fasting. LMNT replaces electrolytes without breaking a fast
Personally, I'm a big fan of intermittent fasting and drinking LMNT daily during my fasting hours provides noticeable improvements in energy, focus, and gut function. Most of all, it helps me drink more water throughout the day and that's never a bad thing (it also mixes well in a cocktail, but you didn't hear that from me).
The Ultimate Plan tests up to 43 blood biomarkers—including glucose, cholesterol, cortisol, and hemoglobin—for a complete and holistic analysis of your health. Whether you want to improve athletic performance, extend longevity, or improve your overall wellness, this is your all-encompassing solution.
Your data tells the story of your health. Insidetracker goes beyond identifying generic, “clinically normal” ranges to unveil your body’s unique, optimal biomarker zones. you’ll discover where you’re optimized and where there’s room for improvement.
Insidetracker puts a nutritionist and personal trainer in your pocket with daily, data-driven recommendations. precise adjustments to your diet, exercise, and supplement intake can help you reach healthy biomarker zones and achieve your wellness goals.
What you'll get:
Blood test and analysis of 43 biomarkers
Personalized optimal biomarker zones
Action plan with nutrition, exercise, supplement, and lifestyle recommendations
Connect your Fitbit or Garmin fitness trackers via our iOS or Android app
Ability to upload third party blood test results
Andrew is the Founder & CEO of Fount. Fount delivers the most comprehensive, customized, and concierge performance and wellness programs in the world.
Over the past decade, Andrew led human performance and biotech strategy efforts for the U.S. military, from running R&D strategy efforts to getting Navy SEALs ready to deploy and conducting a major clinical trial with the US Army. This background has made him a trusted adviser to pro sports teams, special operations personnel, leading tech and finance corporations, and world-class scientific institutions.
We'll be discussing the future of performance optimization, including how Fount is using data, technology, and human expertise to help people achieve their goals.
Links:
https://www.fount.bio/
https://insider.fitt.co/
https://modemethod.com/ ENTER CODE: ERIC15 for 15% discount
Spren: https://www.spren.com/spren-vision
I LOVE LMNT. If there is one person I trust with my nutrition and supplementation, it's Robb Wolf. LMNT is a tasty electrolyte drink mix with everything you need and nothing you don’t. That means a science-backed electrolyte ratio – with none of the junk. No sugar. No coloring. No artificial ingredients. No gluten. No fillers. No BS. The benefits are numerous, but here's a few to wet your whistle...
Prevent and eliminate headaches, muscle cramps, fatigue, sleeplessness, and other common symptoms of electrolyte deficiency
Boost performance and recovery. Electrolytes facilitate hundreds of functions in the body, including the conduction of nerve impulses, hormonal regulation, nutrient absorption, and fluid balance
Support a low-carb lifestyle by preventing, mitigating, and eliminating the “low carb/keto flu”
Support healthy fasting. LMNT replaces electrolytes without breaking a fast
Personally, I'm a big fan of intermittent fasting and drinking LMNT daily during my fasting hours provides noticeable improvements in energy, focus, and gut function. Most of all, it helps me drink more water throughout the day and that's never a bad thing (it also mixes well in a cocktail, but you didn't hear that from me).
The Ultimate Plan tests up to 43 blood biomarkers—including glucose, cholesterol, cortisol, and hemoglobin—for a complete and holistic analysis of your health. Whether you want to improve athletic performance, extend longevity, or improve your overall wellness, this is your all-encompassing solution.
Your data tells the story of your health. Insidetracker goes beyond identifying generic, “clinically normal” ranges to unveil your body’s unique, optimal biomarker zones. you’ll discover where you’re optimized and where there’s room for improvement.
Insidetracker puts a nutritionist and personal trainer in your pocket with daily, data-driven recommendations. precise adjustments to your diet, exercise, and supplement intake can help you reach healthy biomarker zones and achieve your wellness goals.
What you'll get:
Blood test and analysis of 43 biomarkers
Personalized optimal biomarker zones
Action plan with nutrition, exercise, supplement, and lifestyle recommendations
Connect your Fitbit or Garmin fitness trackers via our iOS or Android app
Ability to upload third party blood test results
Ari Tulla is a San Francisco-based entrepreneur and the co-founder and CEO of Elo smart nutrition service, transforming food from the cause of disease to medicine. Ari has a long history of turning ideas into products and businesses.
Eric and Ari explore how personalized nutrition plans can help individuals optimize their health and well-being. From leveraging AI and machine learning to analyzing individual biomarkers, Elo is at the forefront of a new era of preventative health care.
Join Eric and Ari as they discuss the future of nutrition, the power of technology to transform our health, and how we can all take control of our own well-being by embracing a personalized approach to nutrition. Tune in to this thought-provoking conversation on the Future of Fitness.
==========================================
Links:
https://elo.health/
https://insider.fitt.co/
https://modemethod.com/ ENTER CODE: ERIC15 for 15% discount
Spren: https://www.spren.com/spren-vision
I LOVE LMNT. If there is one person I trust with my nutrition and supplementation, it's Robb Wolf. LMNT is a tasty electrolyte drink mix with everything you need and nothing you don’t. That means a science-backed electrolyte ratio – with none of the junk. No sugar. No coloring. No artificial ingredients. No gluten. No fillers. No BS. The benefits are numerous, but here's a few to wet your whistle...
Prevent and eliminate headaches, muscle cramps, fatigue, sleeplessness, and other common symptoms of electrolyte deficiency
Boost performance and recovery. Electrolytes facilitate hundreds of functions in the body, including the conduction of nerve impulses, hormonal regulation, nutrient absorption, and fluid balance
Support a low-carb lifestyle by preventing, mitigating, and eliminating the “low carb/keto flu”
Support healthy fasting. LMNT replaces electrolytes without breaking a fast
Personally, I'm a big fan of intermittent fasting and drinking LMNT daily during my fasting hours provides noticeable improvements in energy, focus, and gut function. Most of all, it helps me drink more water throughout the day and that's never a bad thing (it also mixes well in a cocktail, but you didn't hear that from me).
The Ultimate Plan tests up to 43 blood biomarkers—including glucose, cholesterol, cortisol, and hemoglobin—for a complete and holistic analysis of your health. Whether you want to improve athletic performance, extend longevity, or improve your overall wellness, this is your all-encompassing solution.
Your data tells the story of your health. Insidetracker goes beyond identifying generic, “clinically normal” ranges to unveil your body’s unique, optimal biomarker zones. you’ll discover where you’re optimized and where there’s room for improvement.
Insidetracker puts a nutritionist and personal trainer in your pocket with daily, data-driven recommendations. precise adjustments to your diet, exercise, and supplement intake can help you reach healthy biomarker zones and achieve your wellness goals.
What you'll get:
Blood test and analysis of 43 biomarkers
Personalized optimal biomarker zones
Action plan with nutrition, exercise, supplement, and lifestyle recommendations
Connect your Fitbit or Garmin fitness trackers via our iOS or Android app
Ability to upload third party blood test results
In this episode, we sit down with Gilad Jacobs, CEO of NormaTec Industries and now a part of Hyperice. With the growing trend of recovery becoming an integral part of athletes' routines, we discuss how NormaTec's technology is at the forefront of this recovery boom. As the son of NormaTec's founder, Dr. Jacobs, Gilad shares how he saw potential in harnessing the science behind his mother's work to create a company that now offers cutting-edge recovery and performance solutions for athletes and medical professionals alike. Join us for an insightful conversation on the benefits of recovery technology, the future of the industry, and the exciting developments happening at Hyperice and NormaTec.
====================
Links:
https://hyperice.com/products/normatec-3-legs/
https://insider.fitt.co/
https://modemethod.com/ ENTER CODE: ERIC15 for 15% discount
Spren: https://www.spren.com/spren-vision
I LOVE LMNT. If there is one person I trust with my nutrition and supplementation, it's Robb Wolf. LMNT is a tasty electrolyte drink mix with everything you need and nothing you don’t. That means a science-backed electrolyte ratio – with none of the junk. No sugar. No coloring. No artificial ingredients. No gluten. No fillers. No BS. The benefits are numerous, but here's a few to wet your whistle...
Prevent and eliminate headaches, muscle cramps, fatigue, sleeplessness, and other common symptoms of electrolyte deficiency
Boost performance and recovery. Electrolytes facilitate hundreds of functions in the body, including the conduction of nerve impulses, hormonal regulation, nutrient absorption, and fluid balance
Support a low-carb lifestyle by preventing, mitigating, and eliminating the “low carb/keto flu”
Support healthy fasting. LMNT replaces electrolytes without breaking a fast
Personally, I'm a big fan of intermittent fasting and drinking LMNT daily during my fasting hours provides noticeable improvements in energy, focus, and gut function. Most of all, it helps me drink more water throughout the day and that's never a bad thing (it also mixes well in a cocktail, but you didn't hear that from me).
The Ultimate Plan tests up to 43 blood biomarkers—including glucose, cholesterol, cortisol, and hemoglobin—for a complete and holistic analysis of your health. Whether you want to improve athletic performance, extend longevity, or improve your overall wellness, this is your all-encompassing solution.
Your data tells the story of your health. Insidetracker goes beyond identifying generic, “clinically normal” ranges to unveil your body’s unique, optimal biomarker zones. you’ll discover where you’re optimized and where there’s room for improvement.
Insidetracker puts a nutritionist and personal trainer in your pocket with daily, data-driven recommendations. precise adjustments to your diet, exercise, and supplement intake can help you reach healthy biomarker zones and achieve your wellness goals.
What you'll get:
Blood test and analysis of 43 biomarkers
Personalized optimal biomarker zones
Action plan with nutrition, exercise, supplement, and lifestyle recommendations
Connect your Fitbit or Garmin fitness trackers via our iOS or Android app
Ability to upload third party blood test results
Alexandra is the co-founder and VP of Brand and Marketing at Eight Sleep, the world's first sleep fitness company. Eight Sleep designs tech-enabled products, content and services that make people sleep fit. In 2017, Alexandra was named by Forbes to the 30 Under 30 list of young professionals making an impact in the Consumer Technology industry. The same year, she was a speaker at the Forbes Under 30 Summit on the topic of longevity, sleep and technology. Prior to Eight Sleep, Alexandra applied her marketing experience at various startups, academic institutions, and Wall Street organizations. She was raised in Tijuana, Mexico and now lives in New York City. She holds a B.S. in Communication Science from Tecnologico de Monterrey.
+++++++++++++
Links:
https://www.eightsleep.com/
https://insider.fitt.co/
https://modemethod.com/ ENTER CODE: ERIC15 for 15% discount
Spren: https://www.spren.com/spren-vision
I LOVE LMNT. If there is one person I trust with my nutrition and supplementation, it's Robb Wolf. LMNT is a tasty electrolyte drink mix with everything you need and nothing you don’t. That means a science-backed electrolyte ratio – with none of the junk. No sugar. No coloring. No artificial ingredients. No gluten. No fillers. No BS. The benefits are numerous, but here's a few to wet your whistle...
Prevent and eliminate headaches, muscle cramps, fatigue, sleeplessness, and other common symptoms of electrolyte deficiency
Boost performance and recovery. Electrolytes facilitate hundreds of functions in the body, including the conduction of nerve impulses, hormonal regulation, nutrient absorption, and fluid balance
Support a low-carb lifestyle by preventing, mitigating, and eliminating the “low carb/keto flu”
Support healthy fasting. LMNT replaces electrolytes without breaking a fast
Personally, I'm a big fan of intermittent fasting and drinking LMNT daily during my fasting hours provides noticeable improvements in energy, focus, and gut function. Most of all, it helps me drink more water throughout the day and that's never a bad thing (it also mixes well in a cocktail, but you didn't hear that from me).
The Ultimate Plan tests up to 43 blood biomarkers—including glucose, cholesterol, cortisol, and hemoglobin—for a complete and holistic analysis of your health. Whether you want to improve athletic performance, extend longevity, or improve your overall wellness, this is your all-encompassing solution.
Your data tells the story of your health. Insidetracker goes beyond identifying generic, “clinically normal” ranges to unveil your body’s unique, optimal biomarker zones. you’ll discover where you’re optimized and where there’s room for improvement.
Insidetracker puts a nutritionist and personal trainer in your pocket with daily, data-driven recommendations. precise adjustments to your diet, exercise, and supplement intake can help you reach healthy biomarker zones and achieve your wellness goals.
What you'll get:
Blood test and analysis of 43 biomarkers
Personalized optimal biomarker zones
Action plan with nutrition, exercise, supplement, and lifestyle recommendations
Connect your Fitbit or Garmin fitness trackers via our iOS or Android app
Ability to upload third party blood test results
Eric Casaburi is a highly successful American entrepreneur and fitness industry expert. He is the founder of Retro Fitness, one of the fastest-growing fitness franchises in the United States, with over 150 locations across the country. Casaburi's expertise in the fitness industry has earned him numerous accolades. As a motivational speaker, he inspires others to achieve their goals and has a wealth of knowledge to share on business, entrepreneurship, and the fitness industry.
======================================
Links:
https://www.serotonincenters.com/
https://modemethod.com/ ENTER CODE: ERIC15 for 15% discount
Spren: https://www.spren.com/spren-vision
I LOVE LMNT. If there is one person I trust with my nutrition and supplementation, it's Robb Wolf. LMNT is a tasty electrolyte drink mix with everything you need and nothing you don’t. That means a science-backed electrolyte ratio – with none of the junk. No sugar. No coloring. No artificial ingredients. No gluten. No fillers. No BS. The benefits are numerous, but here's a few to wet your whistle...
Prevent and eliminate headaches, muscle cramps, fatigue, sleeplessness, and other common symptoms of electrolyte deficiency
Boost performance and recovery. Electrolytes facilitate hundreds of functions in the body, including the conduction of nerve impulses, hormonal regulation, nutrient absorption, and fluid balance
Support a low-carb lifestyle by preventing, mitigating, and eliminating the “low carb/keto flu”
Support healthy fasting. LMNT replaces electrolytes without breaking a fast
Personally, I'm a big fan of intermittent fasting and drinking LMNT daily during my fasting hours provides noticeable improvements in energy, focus, and gut function. Most of all, it helps me drink more water throughout the day and that's never a bad thing (it also mixes well in a cocktail, but you didn't hear that from me).
The Ultimate Plan tests up to 43 blood biomarkers—including glucose, cholesterol, cortisol, and hemoglobin—for a complete and holistic analysis of your health. Whether you want to improve athletic performance, extend longevity, or improve your overall wellness, this is your all-encompassing solution.
Your data tells the story of your health. Insidetracker goes beyond identifying generic, “clinically normal” ranges to unveil your body’s unique, optimal biomarker zones. you’ll discover where you’re optimized and where there’s room for improvement.
Insidetracker puts a nutritionist and personal trainer in your pocket with daily, data-driven recommendations. precise adjustments to your diet, exercise, and supplement intake can help you reach healthy biomarker zones and achieve your wellness goals.
What you'll get:
Blood test and analysis of 43 biomarkers
Personalized optimal biomarker zones
Action plan with nutrition, exercise, supplement, and lifestyle recommendations
Connect your Fitbit or Garmin fitness trackers via our iOS or Android app
Ability to upload third party blood test results
Kevin Dawidowicz is a former software developer turned entrepreneur, he has been working side-by-side with strength and conditioning coaches for nearly 20 years, and now provides guidance on product initiatives for industry-leading technology used by the United States Navy (USN), United States Air Force (USAF), and other Department of Defense (DoD) organizations.
Links:
https://coachmeplus.com/
https://modemethod.com/ ENTER CODE: ERIC15 for 15% discount
Spren: https://www.spren.com/spren-vision
I LOVE LMNT. If there is one person I trust with my nutrition and supplementation, it's Robb Wolf. LMNT is a tasty electrolyte drink mix with everything you need and nothing you don’t. That means a science-backed electrolyte ratio – with none of the junk. No sugar. No coloring. No artificial ingredients. No gluten. No fillers. No BS. The benefits are numerous, but here's a few to wet your whistle...
Prevent and eliminate headaches, muscle cramps, fatigue, sleeplessness, and other common symptoms of electrolyte deficiency
Boost performance and recovery. Electrolytes facilitate hundreds of functions in the body, including the conduction of nerve impulses, hormonal regulation, nutrient absorption, and fluid balance
Support a low-carb lifestyle by preventing, mitigating, and eliminating the “low carb/keto flu”
Support healthy fasting. LMNT replaces electrolytes without breaking a fast
Personally, I'm a big fan of intermittent fasting and drinking LMNT daily during my fasting hours provides noticeable improvements in energy, focus, and gut function. Most of all, it helps me drink more water throughout the day and that's never a bad thing (it also mixes well in a cocktail, but you didn't hear that from me).
The Ultimate Plan tests up to 43 blood biomarkers—including glucose, cholesterol, cortisol, and hemoglobin—for a complete and holistic analysis of your health. Whether you want to improve athletic performance, extend longevity, or improve your overall wellness, this is your all-encompassing solution.
Your data tells the story of your health. Insidetracker goes beyond identifying generic, “clinically normal” ranges to unveil your body’s unique, optimal biomarker zones. you’ll discover where you’re optimized and where there’s room for improvement.
Insidetracker puts a nutritionist and personal trainer in your pocket with daily, data-driven recommendations. precise adjustments to your diet, exercise, and supplement intake can help you reach healthy biomarker zones and achieve your wellness goals.
What you'll get:
Blood test and analysis of 43 biomarkers
Personalized optimal biomarker zones
Action plan with nutrition, exercise, supplement, and lifestyle recommendations
Connect your Fitbit or Garmin fitness trackers via our iOS or Android app
Ability to upload third party blood test results
Joshua Bonhotal is the Vice President of Performance at Future, Venture Partner and Angel Investor.
Future is an app that connects you with a personal trainer who builds customized workouts based on your goals, needs, schedule, and location. Future also tracks your progress via an Apple Watch, allowing your coach to see your heart rate and calorie burn as you move through your workouts.
Before joining Future, Josh served as Director of Sports Performance for Purdue University's men's basketball program, and prior to that, as Assistant Strength & Conditioning Coach for the Chicago Bulls.
==============
Links:
https://www.future.co/
https://modemethod.com/ ENTER CODE: ERIC15 for 15% discount
Spren: https://www.spren.com/spren-vision
Connected Health and Fitness
I LOVE LMNT. If there is one person I trust with my nutrition and supplementation, it's Robb Wolf. LMNT is a tasty electrolyte drink mix with everything you need and nothing you don’t. That means a science-backed electrolyte ratio – with none of the junk. No sugar. No coloring. No artificial ingredients. No gluten. No fillers. No BS. The benefits are numerous, but here's a few to wet your whistle...
Prevent and eliminate headaches, muscle cramps, fatigue, sleeplessness, and other common symptoms of electrolyte deficiency
Boost performance and recovery. Electrolytes facilitate hundreds of functions in the body, including the conduction of nerve impulses, hormonal regulation, nutrient absorption, and fluid balance
Support a low-carb lifestyle by preventing, mitigating, and eliminating the “low carb/keto flu”
Support healthy fasting. LMNT replaces electrolytes without breaking a fast
Personally, I'm a big fan of intermittent fasting and drinking LMNT daily during my fasting hours provides noticeable improvements in energy, focus, and gut function. Most of all, it helps me drink more water throughout the day and that's never a bad thing (it also mixes well in a cocktail, but you didn't hear that from me).
The Ultimate Plan tests up to 43 blood biomarkers—including glucose, cholesterol, cortisol, and hemoglobin—for a complete and holistic analysis of your health. Whether you want to improve athletic performance, extend longevity, or improve your overall wellness, this is your all-encompassing solution.
Your data tells the story of your health. Insidetracker goes beyond identifying generic, “clinically normal” ranges to unveil your body’s unique, optimal biomarker zones. you’ll discover where you’re optimized and where there’s room for improvement.
Insidetracker puts a nutritionist and personal trainer in your pocket with daily, data-driven recommendations. precise adjustments to your diet, exercise, and supplement intake can help you reach healthy biomarker zones and achieve your wellness goals.
What you'll get:
Blood test and analysis of 43 biomarkers
Personalized optimal biomarker zones
Action plan with nutrition, exercise, supplement, and lifestyle recommendations
Connect your Fitbit or Garmin fitness trackers via our iOS or Android app
Ability to upload third party blood test results
As Chief Growth Officer (CGO) for Wexer, Robert Louw is responsible for the full breadth of the customer acquisition journey, spearheading sales and marketing and with it the global growth of the Wexer business. A passionate advocate of Wexer’s mission – to make world-class wellness accessible to communities across the globe – Robert harnesses his 25 years’ experience and partner-centric mindset to help organizations across multiple verticals to embrace digital and futureproof their businesses. Robert joined Wexer seven years ago, growing through roles including Global Head of Business Development to join Wexler’s senior management team as CGO in 2021.
==========
Links:
https://wexer.com/
https://modemethod.com/ ENTER CODE: ERIC15 for 15% discount
Spren: https://www.spren.com/spren-vision
Connected Health and Fitness
I LOVE LMNT. If there is one person I trust with my nutrition and supplementation, it's Robb Wolf. LMNT is a tasty electrolyte drink mix with everything you need and nothing you don’t. That means a science-backed electrolyte ratio – with none of the junk. No sugar. No coloring. No artificial ingredients. No gluten. No fillers. No BS. The benefits are numerous, but here's a few to wet your whistle...
Prevent and eliminate headaches, muscle cramps, fatigue, sleeplessness, and other common symptoms of electrolyte deficiency
Boost performance and recovery. Electrolytes facilitate hundreds of functions in the body, including the conduction of nerve impulses, hormonal regulation, nutrient absorption, and fluid balance
Support a low-carb lifestyle by preventing, mitigating, and eliminating the “low carb/keto flu”
Support healthy fasting. LMNT replaces electrolytes without breaking a fast
Personally, I'm a big fan of intermittent fasting and drinking LMNT daily during my fasting hours provides noticeable improvements in energy, focus, and gut function. Most of all, it helps me drink more water throughout the day and that's never a bad thing (it also mixes well in a cocktail, but you didn't hear that from me).
The Ultimate Plan tests up to 43 blood biomarkers—including glucose, cholesterol, cortisol, and hemoglobin—for a complete and holistic analysis of your health. Whether you want to improve athletic performance, extend longevity, or improve your overall wellness, this is your all-encompassing solution.
Your data tells the story of your health. Insidetracker goes beyond identifying generic, “clinically normal” ranges to unveil your body’s unique, optimal biomarker zones. you’ll discover where you’re optimized and where there’s room for improvement.
Insidetracker puts a nutritionist and personal trainer in your pocket with daily, data-driven recommendations. precise adjustments to your diet, exercise, and supplement intake can help you reach healthy biomarker zones and achieve your wellness goals.
What you'll get:
Blood test and analysis of 43 biomarkers
Personalized optimal biomarker zones
Action plan with nutrition, exercise, supplement, and lifestyle recommendations
Connect your Fitbit or Garmin fitness trackers via our iOS or Android app
Ability to upload third party blood test results
Karina is the co-founder of FemTech Lab, a global platform for rising startups in women’s health and wellness.
Prior to FemTech Lab, Karina founded KV LABS, a product development agency focusing on UX Design, AI & Robotic Automation, led high-growth product teams, and launched digital products in the US, Australia, UK and Europe.
Karina is also an International Chess Master.
==================
Links:
https://femtechlab.com/
https://modemethod.com/ ENTER CODE: ERIC15 for 15% discount
Spren: https://www.spren.com/spren-vision
Connected Health and Fitness
I LOVE LMNT. If there is one person I trust with my nutrition and supplementation, it's Robb Wolf. LMNT is a tasty electrolyte drink mix with everything you need and nothing you don’t. That means a science-backed electrolyte ratio – with none of the junk. No sugar. No coloring. No artificial ingredients. No gluten. No fillers. No BS. The benefits are numerous, but here's a few to wet your whistle...
Prevent and eliminate headaches, muscle cramps, fatigue, sleeplessness, and other common symptoms of electrolyte deficiency
Boost performance and recovery. Electrolytes facilitate hundreds of functions in the body, including the conduction of nerve impulses, hormonal regulation, nutrient absorption, and fluid balance
Support a low-carb lifestyle by preventing, mitigating, and eliminating the “low carb/keto flu”
Support healthy fasting. LMNT replaces electrolytes without breaking a fast
Personally, I'm a big fan of intermittent fasting and drinking LMNT daily during my fasting hours provides noticeable improvements in energy, focus, and gut function. Most of all, it helps me drink more water throughout the day and that's never a bad thing (it also mixes well in a cocktail, but you didn't hear that from me).
The Ultimate Plan tests up to 43 blood biomarkers—including glucose, cholesterol, cortisol, and hemoglobin—for a complete and holistic analysis of your health. Whether you want to improve athletic performance, extend longevity, or improve your overall wellness, this is your all-encompassing solution.
Your data tells the story of your health. Insidetracker goes beyond identifying generic, “clinically normal” ranges to unveil your body’s unique, optimal biomarker zones. you’ll discover where you’re optimized and where there’s room for improvement.
Insidetracker puts a nutritionist and personal trainer in your pocket with daily, data-driven recommendations. precise adjustments to your diet, exercise, and supplement intake can help you reach healthy biomarker zones and achieve your wellness goals.
What you'll get:
Blood test and analysis of 43 biomarkers
Personalized optimal biomarker zones
Action plan with nutrition, exercise, supplement, and lifestyle recommendations
Connect your Fitbit or Garmin fitness trackers via our iOS or Android app
Ability to upload third party blood test results
As CEO of Nautilus, Inc. (NYSE: NLS), Jim is leading a turn-around and growth transformation of the #3 provider (#1 in unit sales) of home fitness equipment and experiences under the Bowflex, Schwinn, Nautilus and JRNY brands. He and his team have implemented a new “North Star” digital transformation strategy targeting new consumer segments, pivoting around connected fitness experiences, re-invigorated omni-channel distribution, instilling more disciplined focus and supply chain enhancements and building talent and capabilities. Strategy expected to result in strong, predictable growth, double digit operating margins and 20% of revenue from recurring subscriptions by 2026. Jim has built a world-class diverse executive team, including a new CFO, CMO, CHRO, Chief Digital Officer, Chief Supply Chain Officer and General Counsel. After multiple years of decline, the NLS team more than doubled sales from $309M to $691M over the first two years. NLS market cap grew 20x at peak. Jim and team are currently continuing to lead NLS’ long-term transformation while balancing short-term post-pandemic realities of deteriorating macro, retailer over-inventorying and sales-pull forward. Jim is a transformational leader with multiple successes in rapid growth of large-scale businesses (revenues up to $7B+) and teams across diverse industries, brands and customer-bases, including retail, B2B, industrial and consumer products. He specializes in reinvigorating growth in companies and brands that are addressing changing value propositions, customer behaviors and technologic disruptions. He has done this through customer insights, technological innovation, building winning customer experiences and world class teams and injecting digital into products, services, marketing and culture. Prior to Nautilus, he held president roles at Ritchie Bros., a global leader in the sales of used industrial equipment, OfficeMax and Sears. Jim’s foundational digital experiences came as an executive for over a decade in Microsoft’s online businesses. He currently serves as a corporate board director at Nautilus, Inc. and on the Miami University’s Farmer School of Business BAC.
Links:
https://www.nautilusinc.com/
https://modemethod.com/ ENTER CODE: ERIC15 for 15% discount
Spren: https://www.spren.com/spren-vision
Connected Health and Fitness
I LOVE LMNT. If there is one person I trust with my nutrition and supplementation, it's Robb Wolf. LMNT is a tasty electrolyte drink mix with everything you need and nothing you don’t. That means a science-backed electrolyte ratio – with none of the junk. No sugar. No coloring. No artificial ingredients. No gluten. No fillers. No BS. The benefits are numerous, but here's a few to wet your whistle...
Prevent and eliminate headaches, muscle cramps, fatigue, sleeplessness, and other common symptoms of electrolyte deficiency
Boost performance and recovery. Electrolytes facilitate hundreds of functions in the body, including the conduction of nerve impulses, hormonal regulation, nutrient absorption, and fluid balance
Support a low-carb lifestyle by preventing, mitigating, and eliminating the “low carb/keto flu”
Support healthy fasting. LMNT replaces electrolytes without breaking a fast
Personally, I'm a big fan of intermittent fasting and drinking LMNT daily during my fasting hours provides noticeable improvements in energy, focus, and gut function. Most of all, it helps me drink more water throughout the day and that's never a bad thing (it also mixes well in a cocktail, but you didn't hear that from me).
The Ultimate Plan tests up to 43 blood biomarkers—including glucose, cholesterol, cortisol, and hemoglobin—for a complete and holistic analysis of your health. Whether you want to improve athletic performance, extend longevity, or improve your overall wellness, this is your all-encompassing solution.
Your data tells the story of your health. Insidetracker goes beyond identifying generic, “clinically normal” ranges to unveil your body’s unique, optimal biomarker zones. you’ll discover where you’re optimized and where there’s room for improvement.
Insidetracker puts a nutritionist and personal trainer in your pocket with daily, data-driven recommendations. precise adjustments to your diet, exercise, and supplement intake can help you reach healthy biomarker zones and achieve your wellness goals.
What you'll get:
Blood test and analysis of 43 biomarkers
Personalized optimal biomarker zones
Action plan with nutrition, exercise, supplement, and lifestyle recommendations
Connect your Fitbit or Garmin fitness trackers via our iOS or Android app
Ability to upload third party blood test results
Julia Klim is the Vice President of Strategic Partnerships and Ventures at Equinox Group. Equinox Group is a high-growth collective of the world’s most influential, experiential, and differentiated lifestyle brands that includes Equinox Fitness Clubs, Blink Fitness, Pure Yoga, SoulCycle, Equinox Hotels and Equinox Media. Equinox was built on the notion that fitness can empower a life well-lived and foster a strong community of high-performance individuals.
- What is the Connected Health and Fitness Summit, and its unique features?
- What is the Equinox Group doing to motivate their customers to increase their wellness?
- What is Web3 technology and how does Equinox use it to engage customers?
Links:
https://www.equinox.com/
https://modemethod.com/ ENTER CODE: ERIC15 for 15% discount
Spren: https://www.spren.com/spren-vision
Connected Health and Fitness
I LOVE LMNT. If there is one person I trust with my nutrition and supplementation, it's Robb Wolf. LMNT is a tasty electrolyte drink mix with everything you need and nothing you don’t. That means a science-backed electrolyte ratio – with none of the junk. No sugar. No coloring. No artificial ingredients. No gluten. No fillers. No BS. The benefits are numerous, but here's a few to wet your whistle...
Prevent and eliminate headaches, muscle cramps, fatigue, sleeplessness, and other common symptoms of electrolyte deficiency
Boost performance and recovery. Electrolytes facilitate hundreds of functions in the body, including the conduction of nerve impulses, hormonal regulation, nutrient absorption, and fluid balance
Support a low-carb lifestyle by preventing, mitigating, and eliminating the “low carb/keto flu”
Support healthy fasting. LMNT replaces electrolytes without breaking a fast
Personally, I'm a big fan of intermittent fasting and drinking LMNT daily during my fasting hours provides noticeable improvements in energy, focus, and gut function. Most of all, it helps me drink more water throughout the day and that's never a bad thing (it also mixes well in a cocktail, but you didn't hear that from me).
The Ultimate Plan tests up to 43 blood biomarkers—including glucose, cholesterol, cortisol, and hemoglobin—for a complete and holistic analysis of your health. Whether you want to improve athletic performance, extend longevity, or improve your overall wellness, this is your all-encompassing solution.
Your data tells the story of your health. Insidetracker goes beyond identifying generic, “clinically normal” ranges to unveil your body’s unique, optimal biomarker zones. you’ll discover where you’re optimized and where there’s room for improvement.
Insidetracker puts a nutritionist and personal trainer in your pocket with daily, data-driven recommendations. precise adjustments to your diet, exercise, and supplement intake can help you reach healthy biomarker zones and achieve your wellness goals.
What you'll get:
Blood test and analysis of 43 biomarkers
Personalized optimal biomarker zones
Action plan with nutrition, exercise, supplement, and lifestyle recommendations
Connect your Fitbit or Garmin fitness trackers via our iOS or Android app
Ability to upload third party blood test results
Jim Donnelly is the CEO of Restore Hyper Wellness + Cryotherapy (Restore), a rapidly-growing health and wellness company focused on bringing the Hyper Wellness lifestyle to clients across the U.S.
Jim established Restore in 2015 with the goal of offering affordable and accessible healthcare solutions to all individuals residing in the United States so they could live more fulfilling lives and do what they love.
Prior to Restore, Jim co-founded IgoUgo.com, winner of a Webby Award as the top travel website in the U.S. In under five years, IgoUgo became the leader in user-generated content for travel websites and was sold to Sabre Holdings / Travelocity. With a focus on the luxury retail market, Jim has developed luxury condos (for homeowners including Michael Jordan, Cam Newton and Chris Daughtry), salons, spas and high-end health clubs including the Charlotte Athletic Club. The accumulation of these experiences informed the creation of Restore.
Restore continues to be recognized with national awards. These awards include: ● #27 Inc. 5000 Fastest Growing Private Companies in Texas ● #17 Fortune Magazine Top Workplaces in Health Care & Biopharma ● #32 Great Places to Work - Best Workplaces in Texas ● #91 Entrepreneur Franchise 500 ● #1 in Category - Miscellaneous Personal-Care Businesses ● Best in Business, Inc. Magazine ● #1 Inc. Magazine Hottest Franchise Businesses in America
============================================
Links:
https://www.restore.com/
https://modemethod.com/ ENTER CODE: ERIC15 for 15% discount
Spren: https://www.spren.com/spren-vision
Connected Health and Fitness
I LOVE LMNT. If there is one person I trust with my nutrition and supplementation, it's Robb Wolf. LMNT is a tasty electrolyte drink mix with everything you need and nothing you don’t. That means a science-backed electrolyte ratio – with none of the junk. No sugar. No coloring. No artificial ingredients. No gluten. No fillers. No BS. The benefits are numerous, but here's a few to wet your whistle...
Prevent and eliminate headaches, muscle cramps, fatigue, sleeplessness, and other common symptoms of electrolyte deficiency
Boost performance and recovery. Electrolytes facilitate hundreds of functions in the body, including the conduction of nerve impulses, hormonal regulation, nutrient absorption, and fluid balance
Support a low-carb lifestyle by preventing, mitigating, and eliminating the “low carb/keto flu”
Support healthy fasting. LMNT replaces electrolytes without breaking a fast
Personally, I'm a big fan of intermittent fasting and drinking LMNT daily during my fasting hours provides noticeable improvements in energy, focus, and gut function. Most of all, it helps me drink more water throughout the day and that's never a bad thing (it also mixes well in a cocktail, but you didn't hear that from me).
The Ultimate Plan tests up to 43 blood biomarkers—including glucose, cholesterol, cortisol, and hemoglobin—for a complete and holistic analysis of your health. Whether you want to improve athletic performance, extend longevity, or improve your overall wellness, this is your all-encompassing solution.
Your data tells the story of your health. Insidetracker goes beyond identifying generic, “clinically normal” ranges to unveil your body’s unique, optimal biomarker zones. you’ll discover where you’re optimized and where there’s room for improvement.
Insidetracker puts a nutritionist and personal trainer in your pocket with daily, data-driven recommendations. precise adjustments to your diet, exercise, and supplement intake can help you reach healthy biomarker zones and achieve your wellness goals.
What you'll get:
Blood test and analysis of 43 biomarkers
Personalized optimal biomarker zones
Action plan with nutrition, exercise, supplement, and lifestyle recommendations
Connect your Fitbit or Garmin fitness trackers via our iOS or Android app
Ability to upload third party blood test results
Garrett Marshall has nearly 20 years of experience working on the growth side of the fitness industry. His experience has included developing strategy and innovation, executive leadership, business development, strategic partnerships, and driving technology.
He has contributed to several successful businesses resulting in two IPO's, four Inc. 1000 FGC awards, IHRSA's Rising Star award, and $5m in ARR in under three years in each of his last three endeavors.
=======================================
www.futureoffitness.com
xponential.com
Links:
https://modemethod.com/ ENTER CODE: ERIC15 for 15% discount
Spren: https://www.spren.com/spren-vision
Connected Health and Fitness
I LOVE LMNT. If there is one person I trust with my nutrition and supplementation, it's Robb Wolf. LMNT is a tasty electrolyte drink mix with everything you need and nothing you don’t. That means a science-backed electrolyte ratio – with none of the junk. No sugar. No coloring. No artificial ingredients. No gluten. No fillers. No BS. The benefits are numerous, but here's a few to wet your whistle...
Prevent and eliminate headaches, muscle cramps, fatigue, sleeplessness, and other common symptoms of electrolyte deficiency
Boost performance and recovery. Electrolytes facilitate hundreds of functions in the body, including the conduction of nerve impulses, hormonal regulation, nutrient absorption, and fluid balance
Support a low-carb lifestyle by preventing, mitigating, and eliminating the “low carb/keto flu”
Support healthy fasting. LMNT replaces electrolytes without breaking a fast
Personally, I'm a big fan of intermittent fasting and drinking LMNT daily during my fasting hours provides noticeable improvements in energy, focus, and gut function. Most of all, it helps me drink more water throughout the day and that's never a bad thing (it also mixes well in a cocktail, but you didn't hear that from me).
The Ultimate Plan tests up to 43 blood biomarkers—including glucose, cholesterol, cortisol, and hemoglobin—for a complete and holistic analysis of your health. Whether you want to improve athletic performance, extend longevity, or improve your overall wellness, this is your all-encompassing solution.
Your data tells the story of your health. Insidetracker goes beyond identifying generic, “clinically normal” ranges to unveil your body’s unique, optimal biomarker zones. you’ll discover where you’re optimized and where there’s room for improvement.
Insidetracker puts a nutritionist and personal trainer in your pocket with daily, data-driven recommendations. precise adjustments to your diet, exercise, and supplement intake can help you reach healthy biomarker zones and achieve your wellness goals.
What you'll get:
Blood test and analysis of 43 biomarkers
Personalized optimal biomarker zones
Action plan with nutrition, exercise, supplement, and lifestyle recommendations
Connect your Fitbit or Garmin fitness trackers via our iOS or Android app
Ability to upload third party blood test results
Don Moxley is Director of Applied Science and Brand Development at Longevity Labs Inc. in the United States. Dedicated to helping people live vibrant, fulfilling lives at all ages, Moxley draws upon his career as an athlete, a sports scientist, and an instructor to lead and educate on the science of autophagy and longevity. Focusing his work on the cell renewal benefits of spermidine supplementation, Don is a regarded longevity science leader known for making the complex simple. Whether it’s a one-on-one podcast interview heard by thousands, a presentation of research on spermidine to a wellness conference or plain talk to people who want to live their best lives as they grow older, Don makes the science of adding more life to our years immediately understandable. Throughout his life and career, Moxley has applied science to enhancing well-being. A former captain and Big 10 Championship winner with the Ohio State University wrestling team, Don served as the university’s first sport scientist. By giving athletes the ability to track their progress in strength, cardiovascular and resilience training, he helped the wrestling team win a national title and three Big 10 Championships. He has helped athletes achieve two Olympic metals, four World Championships, seven National Championships and 23 All-Americans.
=======================
Links:
https://modemethod.com/ ENTER CODE: ERIC15 for 15% discount
Spren: https://www.spren.com/spren-vision
Connected Health and Fitness
I LOVE LMNT. If there is one person I trust with my nutrition and supplementation, it's Robb Wolf. LMNT is a tasty electrolyte drink mix with everything you need and nothing you don’t. That means a science-backed electrolyte ratio – with none of the junk. No sugar. No coloring. No artificial ingredients. No gluten. No fillers. No BS. The benefits are numerous, but here's a few to wet your whistle...
Prevent and eliminate headaches, muscle cramps, fatigue, sleeplessness, and other common symptoms of electrolyte deficiency
Boost performance and recovery. Electrolytes facilitate hundreds of functions in the body, including the conduction of nerve impulses, hormonal regulation, nutrient absorption, and fluid balance
Support a low-carb lifestyle by preventing, mitigating, and eliminating the “low carb/keto flu”
Support healthy fasting. LMNT replaces electrolytes without breaking a fast
Personally, I'm a big fan of intermittent fasting and drinking LMNT daily during my fasting hours provides noticeable improvements in energy, focus, and gut function. Most of all, it helps me drink more water throughout the day and that's never a bad thing (it also mixes well in a cocktail, but you didn't hear that from me).
The Ultimate Plan tests up to 43 blood biomarkers—including glucose, cholesterol, cortisol, and hemoglobin—for a complete and holistic analysis of your health. Whether you want to improve athletic performance, extend longevity, or improve your overall wellness, this is your all-encompassing solution.
Your data tells the story of your health. Insidetracker goes beyond identifying generic, “clinically normal” ranges to unveil your body’s unique, optimal biomarker zones. you’ll discover where you’re optimized and where there’s room for improvement.
Insidetracker puts a nutritionist and personal trainer in your pocket with daily, data-driven recommendations. precise adjustments to your diet, exercise, and supplement intake can help you reach healthy biomarker zones and achieve your wellness goals.
What you'll get:
Blood test and analysis of 43 biomarkers
Personalized optimal biomarker zones
Action plan with nutrition, exercise, supplement, and lifestyle recommendations
Connect your Fitbit or Garmin fitness trackers via our iOS or Android app
Ability to upload third party blood test results
Roger Harvey is an experienced Consultant with a demonstrated history of working in the health wellness and fitness industry. Skilled in Operations Management, Coaching, Team Building, Leadership, and Marketing. Strong consulting professional with a Bachelor’s Degree focused in Movement Science from University of Michigan School of Kinesiology.
=======================
Links:
https://modemethod.com/ ENTER CODE: ERIC15 for 15% discount
Spren: https://www.spren.com/spren-vision
Connected Health and Fitness
I LOVE LMNT. If there is one person I trust with my nutrition and supplementation, it's Robb Wolf. LMNT is a tasty electrolyte drink mix with everything you need and nothing you don’t. That means a science-backed electrolyte ratio – with none of the junk. No sugar. No coloring. No artificial ingredients. No gluten. No fillers. No BS. The benefits are numerous, but here's a few to wet your whistle...
Prevent and eliminate headaches, muscle cramps, fatigue, sleeplessness, and other common symptoms of electrolyte deficiency
Boost performance and recovery. Electrolytes facilitate hundreds of functions in the body, including the conduction of nerve impulses, hormonal regulation, nutrient absorption, and fluid balance
Support a low-carb lifestyle by preventing, mitigating, and eliminating the “low carb/keto flu”
Support healthy fasting. LMNT replaces electrolytes without breaking a fast
Personally, I'm a big fan of intermittent fasting and drinking LMNT daily during my fasting hours provides noticeable improvements in energy, focus, and gut function. Most of all, it helps me drink more water throughout the day and that's never a bad thing (it also mixes well in a cocktail, but you didn't hear that from me).
The Ultimate Plan tests up to 43 blood biomarkers—including glucose, cholesterol, cortisol, and hemoglobin—for a complete and holistic analysis of your health. Whether you want to improve athletic performance, extend longevity, or improve your overall wellness, this is your all-encompassing solution.
Your data tells the story of your health. Insidetracker goes beyond identifying generic, “clinically normal” ranges to unveil your body’s unique, optimal biomarker zones. you’ll discover where you’re optimized and where there’s room for improvement.
Insidetracker puts a nutritionist and personal trainer in your pocket with daily, data-driven recommendations. precise adjustments to your diet, exercise, and supplement intake can help you reach healthy biomarker zones and achieve your wellness goals.
What you'll get:
Blood test and analysis of 43 biomarkers
Personalized optimal biomarker zones
Action plan with nutrition, exercise, supplement, and lifestyle recommendations
Connect your Fitbit or Garmin fitness trackers via our iOS or Android app
Ability to upload third party blood test results
Eric Cressey is president and co-founder of Cressey Sports Performance, with facilities located in Hudson, MA and Palm Beach Gardens, FL. A highly sought-after coach for healthy and injured athletes alike, Eric has helped athletes at all levels - from youth sports to the professional and Olympic ranks - achieve their highest levels of performance in a variety of sports. Behind Eric's expertise, Cressey Sports Performance has rapidly established itself as a go-to high performance facility among Boston athletes - and those that come from across the country and abroad to experience CSP's cutting-edge methods. Eric is perhaps best known for his extensive work with baseball players, with more than 100 professional players traveling to train with him each off-season. In January of 2020, he joined the New York Yankees organization as Director of Player Health and Performance.
=================
Links:
Spren: https://www.spren.com/spren-vision
Connected Health and Fitness
I LOVE LMNT. If there is one person I trust with my nutrition and supplementation, it's Robb Wolf. LMNT is a tasty electrolyte drink mix with everything you need and nothing you don’t. That means a science-backed electrolyte ratio – with none of the junk. No sugar. No coloring. No artificial ingredients. No gluten. No fillers. No BS. The benefits are numerous, but here's a few to wet your whistle...
Prevent and eliminate headaches, muscle cramps, fatigue, sleeplessness, and other common symptoms of electrolyte deficiency
Boost performance and recovery. Electrolytes facilitate hundreds of functions in the body, including the conduction of nerve impulses, hormonal regulation, nutrient absorption, and fluid balance
Support a low-carb lifestyle by preventing, mitigating, and eliminating the “low carb/keto flu”
Support healthy fasting. LMNT replaces electrolytes without breaking a fast
Personally, I'm a big fan of intermittent fasting and drinking LMNT daily during my fasting hours provides noticeable improvements in energy, focus, and gut function. Most of all, it helps me drink more water throughout the day and that's never a bad thing (it also mixes well in a cocktail, but you didn't hear that from me).
The Ultimate Plan tests up to 43 blood biomarkers—including glucose, cholesterol, cortisol, and hemoglobin—for a complete and holistic analysis of your health. Whether you want to improve athletic performance, extend longevity, or improve your overall wellness, this is your all-encompassing solution.
Your data tells the story of your health. Insidetracker goes beyond identifying generic, “clinically normal” ranges to unveil your body’s unique, optimal biomarker zones. you’ll discover where you’re optimized and where there’s room for improvement.
Insidetracker puts a nutritionist and personal trainer in your pocket with daily, data-driven recommendations. precise adjustments to your diet, exercise, and supplement intake can help you reach healthy biomarker zones and achieve your wellness goals.
What you'll get:
Blood test and analysis of 43 biomarkers
Personalized optimal biomarker zones
Action plan with nutrition, exercise, supplement, and lifestyle recommendations
Connect your Fitbit or Garmin fitness trackers via our iOS or Android app
Ability to upload third party blood test results
Vincent (Vin) Miceli, founded Verb in 2018 and has served as the CEO since its inception. He defined the vision and strategy and is leading the company through multiple phases of rapid growth.
Verb is an AI accountability partner and life coach in one. Verb focuses on improving daily habits in small increments, as a method to addressing overall wellness. With stints on Wall Street, Vin is a dedicated serial entrepreneur and the founder and owner for Body Blueprint Gym. He earned his BA degree in Business and Finance from Sacred Heart University.
=================
Links:
Spren: https://www.spren.com/spren-vision
Connected Health and Fitness
I LOVE LMNT. If there is one person I trust with my nutrition and supplementation, it's Robb Wolf. LMNT is a tasty electrolyte drink mix with everything you need and nothing you don’t. That means a science-backed electrolyte ratio – with none of the junk. No sugar. No coloring. No artificial ingredients. No gluten. No fillers. No BS. The benefits are numerous, but here's a few to wet your whistle...
Prevent and eliminate headaches, muscle cramps, fatigue, sleeplessness, and other common symptoms of electrolyte deficiency
Boost performance and recovery. Electrolytes facilitate hundreds of functions in the body, including the conduction of nerve impulses, hormonal regulation, nutrient absorption, and fluid balance
Support a low-carb lifestyle by preventing, mitigating, and eliminating the “low carb/keto flu”
Support healthy fasting. LMNT replaces electrolytes without breaking a fast
Personally, I'm a big fan of intermittent fasting and drinking LMNT daily during my fasting hours provides noticeable improvements in energy, focus, and gut function. Most of all, it helps me drink more water throughout the day and that's never a bad thing (it also mixes well in a cocktail, but you didn't hear that from me).
The Ultimate Plan tests up to 43 blood biomarkers—including glucose, cholesterol, cortisol, and hemoglobin—for a complete and holistic analysis of your health. Whether you want to improve athletic performance, extend longevity, or improve your overall wellness, this is your all-encompassing solution.
Your data tells the story of your health. Insidetracker goes beyond identifying generic, “clinically normal” ranges to unveil your body’s unique, optimal biomarker zones. you’ll discover where you’re optimized and where there’s room for improvement.
Insidetracker puts a nutritionist and personal trainer in your pocket with daily, data-driven recommendations. precise adjustments to your diet, exercise, and supplement intake can help you reach healthy biomarker zones and achieve your wellness goals.
What you'll get:
Blood test and analysis of 43 biomarkers
Personalized optimal biomarker zones
Action plan with nutrition, exercise, supplement, and lifestyle recommendations
Connect your Fitbit or Garmin fitness trackers via our iOS or Android app
Ability to upload third party blood test results
Anthony Vennare is a product-focused operator, United States Marine, and 3x exited founder, leading product and ecosystem development.
Understanding current and future trends are essential for businesses to stay ahead of the competition and remain relevant. Tune in to find out more!
Links:
https://insider.fitt.co/
============================
Spren: https://www.spren.com/spren-vision
I LOVE LMNT. If there is one person I trust with my nutrition and supplementation, it's Robb Wolf. LMNT is a tasty electrolyte drink mix with everything you need and nothing you don’t. That means a science-backed electrolyte ratio – with none of the junk. No sugar. No coloring. No artificial ingredients. No gluten. No fillers. No BS. The benefits are numerous, but here's a few to wet your whistle...
Prevent and eliminate headaches, muscle cramps, fatigue, sleeplessness, and other common symptoms of electrolyte deficiency
Boost performance and recovery. Electrolytes facilitate hundreds of functions in the body, including the conduction of nerve impulses, hormonal regulation, nutrient absorption, and fluid balance
Support a low-carb lifestyle by preventing, mitigating, and eliminating the “low carb/keto flu”
Support healthy fasting. LMNT replaces electrolytes without breaking a fast
Personally, I'm a big fan of intermittent fasting and drinking LMNT daily during my fasting hours provides noticeable improvements in energy, focus, and gut function. Most of all, it helps me drink more water throughout the day and that's never a bad thing (it also mixes well in a cocktail, but you didn't hear that from me).
The Ultimate Plan tests up to 43 blood biomarkers—including glucose, cholesterol, cortisol, and hemoglobin—for a complete and holistic analysis of your health. Whether you want to improve athletic performance, extend longevity, or improve your overall wellness, this is your all-encompassing solution.
Your data tells the story of your health. Insidetracker goes beyond identifying generic, “clinically normal” ranges to unveil your body’s unique, optimal biomarker zones. you’ll discover where you’re optimized and where there’s room for improvement.
Insidetracker puts a nutritionist and personal trainer in your pocket with daily, data-driven recommendations. precise adjustments to your diet, exercise, and supplement intake can help you reach healthy biomarker zones and achieve your wellness goals.
What you'll get:
Blood test and analysis of 43 biomarkers
Personalized optimal biomarker zones
Action plan with nutrition, exercise, supplement, and lifestyle recommendations
Connect your Fitbit or Garmin fitness trackers via our iOS or Android app
Ability to upload third party blood test results
Adrian Aoun is the founder and CEO of Forward, an AI-based healthcare system combining world-class private doctors with new technology to enable proactive, data-driven primary care.
Links:
https://goforward.com/
=====================
Spren: https://www.spren.com/spren-vision
I LOVE LMNT. If there is one person I trust with my nutrition and supplementation, it's Robb Wolf. LMNT is a tasty electrolyte drink mix with everything you need and nothing you don’t. That means a science-backed electrolyte ratio – with none of the junk. No sugar. No coloring. No artificial ingredients. No gluten. No fillers. No BS. The benefits are numerous, but here's a few to wet your whistle...
Prevent and eliminate headaches, muscle cramps, fatigue, sleeplessness, and other common symptoms of electrolyte deficiency
Boost performance and recovery. Electrolytes facilitate hundreds of functions in the body, including the conduction of nerve impulses, hormonal regulation, nutrient absorption, and fluid balance
Support a low-carb lifestyle by preventing, mitigating, and eliminating the “low carb/keto flu”
Support healthy fasting. LMNT replaces electrolytes without breaking a fast
Personally, I'm a big fan of intermittent fasting and drinking LMNT daily during my fasting hours provides noticeable improvements in energy, focus, and gut function. Most of all, it helps me drink more water throughout the day and that's never a bad thing (it also mixes well in a cocktail, but you didn't hear that from me).
The Ultimate Plan tests up to 43 blood biomarkers—including glucose, cholesterol, cortisol, and hemoglobin—for a complete and holistic analysis of your health. Whether you want to improve athletic performance, extend longevity, or improve your overall wellness, this is your all-encompassing solution.
Your data tells the story of your health. Insidetracker goes beyond identifying generic, “clinically normal” ranges to unveil your body’s unique, optimal biomarker zones. you’ll discover where you’re optimized and where there’s room for improvement.
Insidetracker puts a nutritionist and personal trainer in your pocket with daily, data-driven recommendations. precise adjustments to your diet, exercise, and supplement intake can help you reach healthy biomarker zones and achieve your wellness goals.
What you'll get:
Blood test and analysis of 43 biomarkers
Personalized optimal biomarker zones
Action plan with nutrition, exercise, supplement, and lifestyle recommendations
Connect your Fitbit or Garmin fitness trackers via our iOS or Android app
Ability to upload third party blood test results
David Weston is a Partner with more than 14 years of consumer private equity investment experience. Since joining North Castle in 2007 as an Associate, David has focused his efforts on the oversight of several North Castle investments and the execution and due diligence of new investment opportunities across a variety of Healthy, Active, and Sustainable Living sectors. David was promoted to Vice President in 2013, to Principal in 2016, and to Partner in 2020. David currently sits on the Board of Directors of Barry’s, CR Fitness, Encore Vet, EWC Growth, HydroMassage, and Mack Weldon. In the past, he has worked closely with the members of the executive management teams of North Castle brand partners such as Jenny Craig, Curves, Flatout, Ibex, International Fitness, Kettlebell Kitchen and Mynd Spa & Salon. Prior to joining North Castle, David worked in investment banking in the retail and consumer group at Credit Suisse. David earned a B.B.A. with high distinction in Finance and Accounting from the Ross School of Business at the University of Michigan.
Links:
https://northcastlepartners.com/
=====================
Spren: https://www.spren.com/spren-vision
I LOVE LMNT. If there is one person I trust with my nutrition and supplementation, it's Robb Wolf. LMNT is a tasty electrolyte drink mix with everything you need and nothing you don’t. That means a science-backed electrolyte ratio – with none of the junk. No sugar. No coloring. No artificial ingredients. No gluten. No fillers. No BS. The benefits are numerous, but here's a few to wet your whistle...
Prevent and eliminate headaches, muscle cramps, fatigue, sleeplessness, and other common symptoms of electrolyte deficiency
Boost performance and recovery. Electrolytes facilitate hundreds of functions in the body, including the conduction of nerve impulses, hormonal regulation, nutrient absorption, and fluid balance
Support a low-carb lifestyle by preventing, mitigating, and eliminating the “low carb/keto flu”
Support healthy fasting. LMNT replaces electrolytes without breaking a fast
Personally, I'm a big fan of intermittent fasting and drinking LMNT daily during my fasting hours provides noticeable improvements in energy, focus, and gut function. Most of all, it helps me drink more water throughout the day and that's never a bad thing (it also mixes well in a cocktail, but you didn't hear that from me).
The Ultimate Plan tests up to 43 blood biomarkers—including glucose, cholesterol, cortisol, and hemoglobin—for a complete and holistic analysis of your health. Whether you want to improve athletic performance, extend longevity, or improve your overall wellness, this is your all-encompassing solution.
Your data tells the story of your health. Insidetracker goes beyond identifying generic, “clinically normal” ranges to unveil your body’s unique, optimal biomarker zones. you’ll discover where you’re optimized and where there’s room for improvement.
Insidetracker puts a nutritionist and personal trainer in your pocket with daily, data-driven recommendations. precise adjustments to your diet, exercise, and supplement intake can help you reach healthy biomarker zones and achieve your wellness goals.
What you'll get:
Blood test and analysis of 43 biomarkers
Personalized optimal biomarker zones
Action plan with nutrition, exercise, supplement, and lifestyle recommendations
Connect your Fitbit or Garmin fitness trackers via our iOS or Android app
Ability to upload third party blood test results
Saad Alam is the Co-Founder and Chief Executive Officer of Hone Health (formerly known as Peak), an online clinic that treats men’s hormonal imbalances and low testosterone.
Saad is a lifelong health advocate dedicated to researching new and innovative ways to improve overall well-being. Saad set out on his journey to build a next-generation men’s health clinic after experiencing testosterone imbalances firsthand, which inspired him to learn more about male hormones and to help other men. Since founding the company, Saad has devoted himself to assisting men to realize that age should not dictate how one feels and to have confidence as one evolve. He believes that we can maximize the human life span past 100 years and is committed to helping people understand how to cultivate a holistic approach to actually feel younger as they age.
Links:
https://honehealth.com/
=================================
Spren: https://www.spren.com/spren-vision
I LOVE LMNT. If there is one person I trust with my nutrition and supplementation, it's Robb Wolf. LMNT is a tasty electrolyte drink mix with everything you need and nothing you don’t. That means a science-backed electrolyte ratio – with none of the junk. No sugar. No coloring. No artificial ingredients. No gluten. No fillers. No BS. The benefits are numerous, but here's a few to wet your whistle...
Prevent and eliminate headaches, muscle cramps, fatigue, sleeplessness, and other common symptoms of electrolyte deficiency
Boost performance and recovery. Electrolytes facilitate hundreds of functions in the body, including the conduction of nerve impulses, hormonal regulation, nutrient absorption, and fluid balance
Support a low-carb lifestyle by preventing, mitigating, and eliminating the “low carb/keto flu”
Support healthy fasting. LMNT replaces electrolytes without breaking a fast
Personally, I'm a big fan of intermittent fasting and drinking LMNT daily during my fasting hours provides noticeable improvements in energy, focus, and gut function. Most of all, it helps me drink more water throughout the day and that's never a bad thing (it also mixes well in a cocktail, but you didn't hear that from me).
The Ultimate Plan tests up to 43 blood biomarkers—including glucose, cholesterol, cortisol, and hemoglobin—for a complete and holistic analysis of your health. Whether you want to improve athletic performance, extend longevity, or improve your overall wellness, this is your all-encompassing solution.
Your data tells the story of your health. Insidetracker goes beyond identifying generic, “clinically normal” ranges to unveil your body’s unique, optimal biomarker zones. you’ll discover where you’re optimized and where there’s room for improvement.
Insidetracker puts a nutritionist and personal trainer in your pocket with daily, data-driven recommendations. precise adjustments to your diet, exercise, and supplement intake can help you reach healthy biomarker zones and achieve your wellness goals.
What you'll get:
Blood test and analysis of 43 biomarkers
Personalized optimal biomarker zones
Action plan with nutrition, exercise, supplement, and lifestyle recommendations
Connect your Fitbit or Garmin fitness trackers via our iOS or Android app
Ability to upload third party blood test results
Sam Miller is the Founder and CEO of Proteus Motion.
Proteus Motion’s patented technology is the only way to measure strength and power for every movement humans can perform.
To date, it has only been possible to measure physical strength and power for movements in a straight line, like a squat or a bench press. However, less than 5% of human movement is in a straight line.
Proteus Motion’s patented technology measures strength and power for 100% of human movements, creating an entirely new standard for personalized fitness and physical rehabilitation.
Strength is the ability to move against resistance. To measure strength accurately, that resistance must not change. But unless you are moving in a straight line, the resistance from existing equipment like cables and free weights changes unpredictably throughout each movement.
The only way to overcome this is through constant resistance, no matter what direction you move.
Proteus Motion solved this by inventing 3D Resistance™. By providing constant resistance in all directions, 3D Resistance™ is the first-ever way to accurately measure strength and power for every movement humans can perform.
Links:
https://proteusmotion.com/
I LOVE LMNT. If there is one person I trust with my nutrition and supplementation, it's Robb Wolf. LMNT is a tasty electrolyte drink mix with everything you need and nothing you don’t. That means a science-backed electrolyte ratio – with none of the junk. No sugar. No coloring. No artificial ingredients. No gluten. No fillers. No BS. The benefits are numerous, but here's a few to wet your whistle...
Prevent and eliminate headaches, muscle cramps, fatigue, sleeplessness, and other common symptoms of electrolyte deficiency
Boost performance and recovery. Electrolytes facilitate hundreds of functions in the body, including the conduction of nerve impulses, hormonal regulation, nutrient absorption, and fluid balance
Support a low-carb lifestyle by preventing, mitigating, and eliminating the “low carb/keto flu”
Support healthy fasting. LMNT replaces electrolytes without breaking a fast
Personally, I'm a big fan of intermittent fasting and drinking LMNT daily during my fasting hours provides noticeable improvements in energy, focus, and gut function. Most of all, it helps me drink more water throughout the day and that's never a bad thing (it also mixes well in a cocktail, but you didn't hear that from me).
The Ultimate Plan tests up to 43 blood biomarkers—including glucose, cholesterol, cortisol, and hemoglobin—for a complete and holistic analysis of your health. Whether you want to improve athletic performance, extend longevity, or improve your overall wellness, this is your all-encompassing solution.
Your data tells the story of your health. Insidetracker goes beyond identifying generic, “clinically normal” ranges to unveil your body’s unique, optimal biomarker zones. you’ll discover where you’re optimized and where there’s room for improvement.
Insidetracker puts a nutritionist and personal trainer in your pocket with daily, data-driven recommendations. precise adjustments to your diet, exercise, and supplement intake can help you reach healthy biomarker zones and achieve your wellness goals.
What you'll get:
Blood test and analysis of 43 biomarkers
Personalized optimal biomarker zones
Action plan with nutrition, exercise, supplement, and lifestyle recommendations
Connect your Fitbit or Garmin fitness trackers via our iOS or Android app
Ability to upload third party blood test results
Dr. Lauren is Currently Head of Clinical Product @Levels. Levels help people see how food affects their health through real-time feedback. They're working with world experts in metabolic health to push the science forward, using insights from over 100 million glucose data points to help people make healthier choices.
She previously led Strategy and BizOps at Verily (formerly Google X), founded a Y Combinator-backed digital therapeutics startup, and worked as a healthcare investor.
Links:
https://www.levelshealth.com/
I LOVE LMNT. If there is one person I trust with my nutrition and supplementation, it's Robb Wolf. LMNT is a tasty electrolyte drink mix with everything you need and nothing you don’t. That means a science-backed electrolyte ratio – with none of the junk. No sugar. No coloring. No artificial ingredients. No gluten. No fillers. No BS. The benefits are numerous, but here's a few to wet your whistle...
Prevent and eliminate headaches, muscle cramps, fatigue, sleeplessness, and other common symptoms of electrolyte deficiency
Boost performance and recovery. Electrolytes facilitate hundreds of functions in the body, including the conduction of nerve impulses, hormonal regulation, nutrient absorption, and fluid balance
Support a low-carb lifestyle by preventing, mitigating, and eliminating the “low carb/keto flu”
Support healthy fasting. LMNT replaces electrolytes without breaking a fast
Personally, I'm a big fan of intermittent fasting and drinking LMNT daily during my fasting hours provides noticeable improvements in energy, focus, and gut function. Most of all, it helps me drink more water throughout the day and that's never a bad thing (it also mixes well in a cocktail, but you didn't hear that from me).
The Ultimate Plan tests up to 43 blood biomarkers—including glucose, cholesterol, cortisol, and hemoglobin—for a complete and holistic analysis of your health. Whether you want to improve athletic performance, extend longevity, or improve your overall wellness, this is your all-encompassing solution.
Your data tells the story of your health. Insidetracker goes beyond identifying generic, “clinically normal” ranges to unveil your body’s unique, optimal biomarker zones. you’ll discover where you’re optimized and where there’s room for improvement.
Insidetracker puts a nutritionist and personal trainer in your pocket with daily, data-driven recommendations. precise adjustments to your diet, exercise, and supplement intake can help you reach healthy biomarker zones and achieve your wellness goals.
What you'll get:
Blood test and analysis of 43 biomarkers
Personalized optimal biomarker zones
Action plan with nutrition, exercise, supplement, and lifestyle recommendations
Connect your Fitbit or Garmin fitness trackers via our iOS or Android app
Ability to upload third party blood test results
Connecting mind, body, and technology at Spren. Honored to be part of a team that has helped millions of people improve their physical and mental well-being. Technical Founder and CEO, co-inventor of the early tech. Spent over a decade building sensor and data systems to make people's lives easier, safer, and more productive. Globally recognized HRV expert — health and performance consultant to pro sports teams, first responders, and medical research teams.
Links:
https://www.spren.com/
https://healthystepsnutrition.com/
I LOVE LMNT. If there is one person I trust with my nutrition and supplementation, it's Robb Wolf. LMNT is a tasty electrolyte drink mix with everything you need and nothing you don’t. That means a science-backed electrolyte ratio – with none of the junk. No sugar. No coloring. No artificial ingredients. No gluten. No fillers. No BS. The benefits are numerous, but here's a few to wet your whistle...
Prevent and eliminate headaches, muscle cramps, fatigue, sleeplessness, and other common symptoms of electrolyte deficiency
Boost performance and recovery. Electrolytes facilitate hundreds of functions in the body, including the conduction of nerve impulses, hormonal regulation, nutrient absorption, and fluid balance
Support a low-carb lifestyle by preventing, mitigating, and eliminating the “low carb/keto flu”
Support healthy fasting. LMNT replaces electrolytes without breaking a fast
Personally, I'm a big fan of intermittent fasting and drinking LMNT daily during my fasting hours provides noticeable improvements in energy, focus, and gut function. Most of all, it helps me drink more water throughout the day and that's never a bad thing (it also mixes well in a cocktail, but you didn't hear that from me).
The Ultimate Plan tests up to 43 blood biomarkers—including glucose, cholesterol, cortisol, and hemoglobin—for a complete and holistic analysis of your health. Whether you want to improve athletic performance, extend longevity, or improve your overall wellness, this is your all-encompassing solution.
Your data tells the story of your health. Insidetracker goes beyond identifying generic, “clinically normal” ranges to unveil your body’s unique, optimal biomarker zones. you’ll discover where you’re optimized and where there’s room for improvement.
Insidetracker puts a nutritionist and personal trainer in your pocket with daily, data-driven recommendations. precise adjustments to your diet, exercise, and supplement intake can help you reach healthy biomarker zones and achieve your wellness goals.
What you'll get:
Blood test and analysis of 43 biomarkers
Personalized optimal biomarker zones
Action plan with nutrition, exercise, supplement, and lifestyle recommendations
Connect your Fitbit or Garmin fitness trackers via our iOS or Android app
Ability to upload third party blood test results
Nicole Aucoin is the Founder of Healthy Steps Nutrition, CrossFit HSN & HSN Mentoring. Healthy Steps Nutrition provides individual nutrition coaching through a simple habit-based approach paired with accountability and support. The program was written by Registered Dietitians and has been implemented at over 650 gyms around the world. HSN works with companies of all sizes to promote a healthier workplace.
She is also the host of Grow Your Nutrition Business Podcast & Nutrition Made Simple Podcast.
Links:
https://healthystepsnutrition.com/
I LOVE LMNT. If there is one person I trust with my nutrition and supplementation, it's Robb Wolf. LMNT is a tasty electrolyte drink mix with everything you need and nothing you don’t. That means a science-backed electrolyte ratio – with none of the junk. No sugar. No coloring. No artificial ingredients. No gluten. No fillers. No BS. The benefits are numerous, but here's a few to wet your whistle...
Prevent and eliminate headaches, muscle cramps, fatigue, sleeplessness, and other common symptoms of electrolyte deficiency
Boost performance and recovery. Electrolytes facilitate hundreds of functions in the body, including the conduction of nerve impulses, hormonal regulation, nutrient absorption, and fluid balance
Support a low-carb lifestyle by preventing, mitigating, and eliminating the “low carb/keto flu”
Support healthy fasting. LMNT replaces electrolytes without breaking a fast
Personally, I'm a big fan of intermittent fasting and drinking LMNT daily during my fasting hours provides noticeable improvements in energy, focus, and gut function. Most of all, it helps me drink more water throughout the day and that's never a bad thing (it also mixes well in a cocktail, but you didn't hear that from me).
The Ultimate Plan tests up to 43 blood biomarkers—including glucose, cholesterol, cortisol, and hemoglobin—for a complete and holistic analysis of your health. Whether you want to improve athletic performance, extend longevity, or improve your overall wellness, this is your all-encompassing solution.
Your data tells the story of your health. Insidetracker goes beyond identifying generic, “clinically normal” ranges to unveil your body’s unique, optimal biomarker zones. you’ll discover where you’re optimized and where there’s room for improvement.
Insidetracker puts a nutritionist and personal trainer in your pocket with daily, data-driven recommendations. precise adjustments to your diet, exercise, and supplement intake can help you reach healthy biomarker zones and achieve your wellness goals.
What you'll get:
Blood test and analysis of 43 biomarkers
Personalized optimal biomarker zones
Action plan with nutrition, exercise, supplement, and lifestyle recommendations
Connect your Fitbit or Garmin fitness trackers via our iOS or Android app
Ability to upload third party blood test results
Kelly Starrett is a Doctor of Physical Therapy, author, speaker and CrossFit trainer. His 2013 fitness book, Becoming a Supple Leopard, was featured on The New York Times bestselling sports books list. He is a co-founder, with his wife Juliet Starrett, of the fitness website The Ready State, formerly MobilityWOD.
Links:
I LOVE LMNT. If there is one person I trust with my nutrition and supplementation, it's Robb Wolf. LMNT is a tasty electrolyte drink mix with everything you need and nothing you don’t. That means a science-backed electrolyte ratio – with none of the junk. No sugar. No coloring. No artificial ingredients. No gluten. No fillers. No BS. The benefits are numerous, but here's a few to wet your whistle...
Prevent and eliminate headaches, muscle cramps, fatigue, sleeplessness, and other common symptoms of electrolyte deficiency
Boost performance and recovery. Electrolytes facilitate hundreds of functions in the body, including the conduction of nerve impulses, hormonal regulation, nutrient absorption, and fluid balance
Support a low-carb lifestyle by preventing, mitigating, and eliminating the “low carb/keto flu”
Support healthy fasting. LMNT replaces electrolytes without breaking a fast
Personally, I'm a big fan of intermittent fasting and drinking LMNT daily during my fasting hours provides noticeable improvements in energy, focus, and gut function. Most of all, it helps me drink more water throughout the day and that's never a bad thing (it also mixes well in a cocktail, but you didn't hear that from me).
The Ultimate Plan tests up to 43 blood biomarkers—including glucose, cholesterol, cortisol, and hemoglobin—for a complete and holistic analysis of your health. Whether you want to improve athletic performance, extend longevity, or improve your overall wellness, this is your all-encompassing solution.
Your data tells the story of your health. Insidetracker goes beyond identifying generic, “clinically normal” ranges to unveil your body’s unique, optimal biomarker zones. you’ll discover where you’re optimized and where there’s room for improvement.
Insidetracker puts a nutritionist and personal trainer in your pocket with daily, data-driven recommendations. precise adjustments to your diet, exercise, and supplement intake can help you reach healthy biomarker zones and achieve your wellness goals.
What you'll get:
Blood test and analysis of 43 biomarkers
Personalized optimal biomarker zones
Action plan with nutrition, exercise, supplement, and lifestyle recommendations
Connect your Fitbit or Garmin fitness trackers via our iOS or Android app
Ability to upload third party blood test results
Erika Wasser is a co-founder and CEO of Prospr. Prior to Prospr, Erika founded Glam+Go, a US national salon chain and blowdry membership program, where she discovered her passion for better employee management, the need for robust tools for scaling businesses and the hourly shift-based workforce, after being immersed in all first hand.
Before starting businesses, Erika worked as a Stand-Up Comedian (SiriusXM, Official Comedy), writer (weekly contributor to USWeekly & InTouch Magazine, Glamour, The Tyra Banks Show) and on-air host for Google’s Spaces TV, a Google-funded channel she co-created, and for HGTV, hosting an original concept “Can I Come In” for both seasons of it’s run.
Links:
I LOVE LMNT. If there is one person I trust with my nutrition and supplementation, it's Robb Wolf. LMNT is a tasty electrolyte drink mix with everything you need and nothing you don’t. That means a science-backed electrolyte ratio – with none of the junk. No sugar. No coloring. No artificial ingredients. No gluten. No fillers. No BS. The benefits are numerous, but here's a few to wet your whistle...
Prevent and eliminate headaches, muscle cramps, fatigue, sleeplessness, and other common symptoms of electrolyte deficiency
Boost performance and recovery. Electrolytes facilitate hundreds of functions in the body, including the conduction of nerve impulses, hormonal regulation, nutrient absorption, and fluid balance
Support a low-carb lifestyle by preventing, mitigating, and eliminating the “low carb/keto flu”
Support healthy fasting. LMNT replaces electrolytes without breaking a fast
Personally, I'm a big fan of intermittent fasting and drinking LMNT daily during my fasting hours provides noticeable improvements in energy, focus, and gut function. Most of all, it helps me drink more water throughout the day and that's never a bad thing (it also mixes well in a cocktail, but you didn't hear that from me).
The Ultimate Plan tests up to 43 blood biomarkers—including glucose, cholesterol, cortisol, and hemoglobin—for a complete and holistic analysis of your health. Whether you want to improve athletic performance, extend longevity, or improve your overall wellness, this is your all-encompassing solution.
Your data tells the story of your health. Insidetracker goes beyond identifying generic, “clinically normal” ranges to unveil your body’s unique, optimal biomarker zones. you’ll discover where you’re optimized and where there’s room for improvement.
Insidetracker puts a nutritionist and personal trainer in your pocket with daily, data-driven recommendations. precise adjustments to your diet, exercise, and supplement intake can help you reach healthy biomarker zones and achieve your wellness goals.
What you'll get:
Blood test and analysis of 43 biomarkers
Personalized optimal biomarker zones
Action plan with nutrition, exercise, supplement, and lifestyle recommendations
Connect your Fitbit or Garmin fitness trackers via our iOS or Android app
Ability to upload third party blood test results
Mark Fisher is an international speaker, consultant, and entrepreneur.
Mark co-founded Business for Unicorns in 2016 and have since worked with many of the leading fitness studios across the US, the UK, and Australia. Past non-fitness clients include Sony Music, Sylvan Learning, Novus Surgical, and Security Scorecard. He is also a proud alumni speaker of TEDx Broadway.
Mark is also the co-founder of Mark Fisher Fitness, one of the most unusual glittery unicorn training gyms in the fitness industry. MFF operates a physical location in midtown Manhattan and an online “virtual” location.
Links:
I LOVE LMNT. If there is one person I trust with my nutrition and supplementation, it's Robb Wolf. LMNT is a tasty electrolyte drink mix with everything you need and nothing you don’t. That means a science-backed electrolyte ratio – with none of the junk. No sugar. No coloring. No artificial ingredients. No gluten. No fillers. No BS. The benefits are numerous, but here's a few to wet your whistle...
Prevent and eliminate headaches, muscle cramps, fatigue, sleeplessness, and other common symptoms of electrolyte deficiency
Boost performance and recovery. Electrolytes facilitate hundreds of functions in the body, including the conduction of nerve impulses, hormonal regulation, nutrient absorption, and fluid balance
Support a low-carb lifestyle by preventing, mitigating, and eliminating the “low carb/keto flu”
Support healthy fasting. LMNT replaces electrolytes without breaking a fast
Personally, I'm a big fan of intermittent fasting and drinking LMNT daily during my fasting hours provides noticeable improvements in energy, focus, and gut function. Most of all, it helps me drink more water throughout the day and that's never a bad thing (it also mixes well in a cocktail, but you didn't hear that from me).
The Ultimate Plan tests up to 43 blood biomarkers—including glucose, cholesterol, cortisol, and hemoglobin—for a complete and holistic analysis of your health. Whether you want to improve athletic performance, extend longevity, or improve your overall wellness, this is your all-encompassing solution.
Your data tells the story of your health. Insidetracker goes beyond identifying generic, “clinically normal” ranges to unveil your body’s unique, optimal biomarker zones. you’ll discover where you’re optimized and where there’s room for improvement.
Insidetracker puts a nutritionist and personal trainer in your pocket with daily, data-driven recommendations. precise adjustments to your diet, exercise, and supplement intake can help you reach healthy biomarker zones and achieve your wellness goals.
What you'll get:
Blood test and analysis of 43 biomarkers
Personalized optimal biomarker zones
Action plan with nutrition, exercise, supplement, and lifestyle recommendations
Connect your Fitbit or Garmin fitness trackers via our iOS or Android app
Ability to upload third party blood test results
President and CEO, ABC Fitness Solutions
Bill Davis joined ABC Fitness Solutions as its president in February 2019 and was then promoted to president & CEO in July 2019. Prior to joining ABC, Davis was the Chief Financial Officer of Paycor, Inc., a payroll and human capital management solution (HCM) provider. Previously, he was CFO of Blackboard, Inc., a Washington D.C. based education technology company and the global leader in enterprise technology and innovative solutions for millions of students and learners around the world.
Earlier, Davis was the Chief Financial Officer at Allscripts Healthcare Solutions, a Chicago-based publicly traded healthcare IT company. Allscripts focused on providing solutions that advanced clinical, financial, and operational results throughout healthcare delivery systems.
Prior to joining Allscripts, Davis was Controller and then CFO of Lante Corporation, a Chicago- based technology consulting firm, where he helped lead the company’s IPO in February 2000 and subsequent sale in September 2002. From 1991 through 1999, Davis was a public accountant with PriceWaterhouseCoopers LLP.
Davis earned his bachelor’s degree in Accounting from the University of Cincinnati and his MBA from Northwestern University. He also is a Certified Public Accountant (CPA).
Davis serves on the Board of Trustees for the University of Cincinnati Foundation, as well as on the Board of The Jack & Jill Late Stage Cancer Foundation. Previously, he was a board member and Audit Committee Chairman for Catamaran Corporation.
HALO Talks: Live at IHRSA
Pete founded Integrity Square, the leading advisor and a seed investor to the Health, Active Lifestyle & Outdoors ("HALO") industry, in April 2010. Prior to founding Integrity Square, Pete was Head of the Active Lifestyle & Wellness Group at Sagent Advisors Inc., since late 2003. In this capacity, he assisted in closing over $1.5 billion in transactions across multiple sectors. Prior to joining Sagent, Pete was the co-founder and Chief Financial Officer of FitnessInsite (from 2000-2003), the leading web-based salesforce management and online fitness & nutrition Application Service Provider to the health club, sports performance, corporate wellness and personal training sector. In this capacity, Pete learned frst-hand the difficulties in growing a small business (and writing personal checks to cover payroll!).
Earlier in his career, Pete was a Senior Associate at Brockway Moran & Partners (1999-2000), a $900 million private equity firm based in Florida and prior owner of Golds Gym, Inc.; an Associate at Donaldson, Lufkin & Jenrette; and an Analyst at Chase Securities. Pete is also a frequent guest lecturer at Fordham University on entrepreneurial finance. Board, Xtend Barre Holdings. Current Host and Founder of the HALOtalks Podcast Network.
Co-founder of IRON PLANET in 1999, sold for $758 million to Ritchie Bros. in 2017.
Links:
https://www.futureoffitness.co/
https://www.integritysq.com/
Andy Peat. Andy is Chief Product Officer at Lift Brands Inc with over 15 years' experience in the fitness industry. Coming from New Zealand he started his career as a personal trainer but quickly grew to love the business side of the industry and pivoted his attention to learn how to sell memberships.
Links:
https://www.liftbrands.com
Eric Posner, CEO at SWERVE Fitness, SWERVE is the first boutique studio to livestream its experience into gyms around the world AND the first to offer studio vs. studio competition. After graduating from Harvard with a degree in Psychology and Economics, he began his career as an Equity Sales Trader. It was then that he realized that his love for fitness extended far beyond the lacrosse field and he wanted to devote his career to sharing this passion with others.
Through his positivity, ambition, and relentless hard work, Eric builds and boosts team morale every day at SWERVE and in all of his fitness endeavors around the city.
Links:
https://swervefitness.com/
The FitTech Club is open for summer enrollment! Brought to you by the FitTech Company, the future-driven world economic forum for fitness, health, and wellbeing. The FitTech Club is a global business club for movers and shakers in the fitness, health, sports, wellbeing, and tech industries.
Want to get to know the most innovative and powerful people in the fittech space? Think that the power of human connection can drive business forward in insecure times? Looking for cross-industry inspiration to expand your mental models - all of this in a trusted setting? Learn more and apply today.
InsideTracker
The Ultimate Plan tests up to 43 blood biomarkers—including glucose, cholesterol, cortisol, and hemoglobin—for a complete and holistic analysis of your health. Whether you want to improve athletic performance, extend longevity, or improve your overall wellness, this is your all-encompassing solution.
Your data tells the story of your health. Insidetracker goes beyond identifying generic, “clinically normal” ranges to unveil your body’s unique, optimal biomarker zones. you’ll discover where you’re optimized and where there’s room for improvement.
Insidetracker puts a nutritionist and personal trainer in your pocket with daily, data-driven recommendations. precise adjustments to your diet, exercise, and supplement intake can help you reach healthy biomarker zones and achieve your wellness goals.
What you'll get:
Blood test and analysis of 43 biomarkers
Personalized optimal biomarker zones
Action plan with nutrition, exercise, supplement, and lifestyle recommendations
Connect your Fitbit or Garmin fitness trackers via our iOS or Android app
Ability to upload third party blood test results
In this episode, we have Aaron De Jong (CEO of movr) and Steven Webster (CEO of ASENSEI ), ASENSEI & movr Personalize Connected Fitness with AI Movement Analysis.
ASENSEI, the company offering the easiest way to add form tracking and personalized coaching to sport and fitness products, has partnered with movement assessment platform movr, to combine 3D computer vision form analysis with movement assessments to personalize exercise selection in Connected Fitness products.
https://asensei.com/
https://movewithmovr.com/
Connect with us: https://www.futureoffitness.co/
Lauren Foundos is the founder & Chief Executive Officer at FORTË, FORTË has revolutionized the fitness industry by providing access to avant-garde boutique studio classes instructed by leading fitness experts worldwide. Both technology and subscription-based streaming platform, FORTË installs hardware and software into boutique studios, which enable the classes to be streamed live to FORTË ’s platform.
Links:
https://www.forte.fit/
INSIDETRACKER - Gift cards and clothes are impersonal and expected… so why not get your loved ones a gift that is truly special and unique to them. This Black Friday, save $200 on InsideTracker’s Ultimate Plan—the most comprehensive way to get personalized insight into their body’s wellbeing. Claim this offer HERE.
THE FITTECH CLUB - Brought to you by my good friends at the FitTech Summit, Europe’s leading conference devoted to fitness and health technology, The FitTech Club is a unique offering entering North America. For those in fitness & health technology, the FitTech Club brings thought leaders together to inspire them: by making the right contacts at the right time and giving insights to the industry’s most relevant and current trends. Equal parts accelerator, mastermind, investor group, and consultancy, I urge you to learn more HERE
www.futureoffitness.co
Kirt Debique, CEO and CTO of SyncFloor, is a 20 year Microsoft veteran with experience as an engineer, architect, technology strategist and general manager. He has worked on mobile productivity, real-time communications, multimedia systems, distributed security, and operating systems. An accomplished inventor with 37 technology patents, Kirt is also the owner and founder of Brick Lane Records, a Seattle independent label.
INSIDETRACKER - Gift cards and clothes are impersonal and expected… so why not get your loved ones a gift that is truly special and unique to them. This Black Friday, save $200 on InsideTracker’s Ultimate Plan—the most comprehensive way to get personalized insight into their body’s wellbeing. Claim this offer HERE.
THE FITTECH CLUB - Brought to you by my good friends at the FitTech Summit, Europe’s leading conference devoted to fitness and health technology, The FitTech Club is a unique offering entering North America. For those in fitness & health technology, the FitTech Club brings thought leaders together to inspire them: by making the right contacts at the right time and giving insights to the industry’s most relevant and current trends. Equal parts accelerator, mastermind, investor group, and consultancy, I urge you to learn more HERE
www.futureoffitness.co
Dan Uyemura is a lifelong web application developer turned gym owner that saw a glaring hole in the gym management software space and decided to fill it. He believes customer experience is the primary thing most small business owners don't pay enough attention to, and has a personal mission to help gym owners build better businesses and help more people in their communities.
Links:
https://www.pushpress.com https://www.facebook.com/pushpress
https://www.facebook.com/danielsan (personal)
https://instagram.com/pushpress
https://instagram.com/danielsan (personal)
https://www.linkedin.com/company/pushpress
https://www.linkedin.com/in/danuyemura/ (personal)
INSIDETRACKER - Gift cards and clothes are impersonal and expected… so why not get your loved ones a gift that is truly special and unique to them. This Black Friday, save $200 on InsideTracker’s Ultimate Plan—the most comprehensive way to get personalized insight into their body’s wellbeing. Claim this offer HERE.
THE FITTECH CLUB - Brought to you by my good friends at the FitTech Summit, Europe’s leading conference devoted to fitness and health technology, The FitTech Club is a unique offering entering North America. For those in fitness & health technology, the FitTech Club brings thought leaders together to inspire them: by making the right contacts at the right time and giving insights to the industry’s most relevant and current trends. Equal parts accelerator, mastermind, investor group, and consultancy, I urge you to learn more HERE
Jim Crowell is the Founder of JWC Advisory Group (now called SageHouse Advisors), former Founder and Investor at Boost Capital, and former CEO of Opex Fitness. Currently, he co-founded and Managing Member of The Sagehouse, they are the first company to work with fitness and wellness startups as both investors and consultants to build long-term foundations for sustainable success.
Links:
https://www.thesagehouse.com/
https://www.linkedin.com/in/jim-crowell/
https://www.facebook.com/jameswcrowell/
https://www.instagram.com/crowelljim/
INSIDETRACKER - Gift cards and clothes are impersonal and expected… so why not get your loved ones a gift that is truly special and unique to them. This Black Friday, save $200 on InsideTracker’s Ultimate Plan—the most comprehensive way to get personalized insight into their body’s wellbeing. Claim this offer HERE.
THE FITTECH CLUB - Brought to you by my good friends at the FitTech Summit, Europe’s leading conference devoted to fitness and health technology, The FitTech Club is a unique offering entering North America. For those in fitness & health technology, the FitTech Club brings thought leaders together to inspire them: by making the right contacts at the right time and giving insights to the industry’s most relevant and current trends. Equal parts accelerator, mastermind, investor group, and consultancy, I urge you to learn more HERE
Helaine Knapp is Founder & CEO of CITYROW, the fitness phenomenon that focuses on smart fitness for the modern consumer.
CITYROW pairs rowing with strength and mobility exercises – creating a workout that works. But a workout only works if you do it, and consumers today need choice, motivation and accountability. CITYROW clients can take classes at any one of our studios nationwide, from the comfort of their own home via on-demand classes, and everything in between. It’s top-notch programming combined with giving consumers the ability to participate when, where and how they want – giving CITYROW the ability to reach and impact more consumers.
Prior to CITYROW, Knapp, spent a number of years climbing the corporate ladder in media and participated in two SaaS tech exits – Buddy Media (sold to Salesforce.com for $800MM in 2012) and Olapic (which sold to Monotype for $120MM in 2016). During this time, Knapp fell in love with group fitness. But, years of spinning and bootcamp classes left Knapp with lower back pain and minimal results. She set out to find a better and smarter way to maximize results and still enjoy group exercise. Here she uncovered a tried-and-true fitness tool, the rower. Knapp saw the opportunity for a smarter approach to fitness and thus CITYROW was born.
LINKS:
https://cityrow.com/en-us/
INSIDETRACKER - Gift cards and clothes are impersonal and expected… so why not get your loved ones a gift that is truly special and unique to them. This Black Friday, save $200 on InsideTracker’s Ultimate Plan—the most comprehensive way to get personalized insight into their body’s wellbeing. Claim this offer HERE.
THE FITTECH CLUB - Brought to you by my good friends at the FitTech Summit, Europe’s leading conference devoted to fitness and health technology, The FitTech Club is a unique offering entering North America. For those in fitness & health technology, the FitTech Club brings thought leaders together to inspire them: by making the right contacts at the right time and giving insights to the industry’s most relevant and current trends. Equal parts accelerator, mastermind, investor group, and consultancy, I urge you to learn more HERE
Scott is an ex-Detective sergeant and founder of Mass participation fundraising events Battle Cancer. Founder of the post-cancer treatment fitness program, The Battle Cancer program. Gym owner and mental health advocate through fitness.
He is also a current Nike trainer and Menshealth columnist along. Current competitive Crossfit Athlete and previous world-level strength athlete in Powerlifting.
LINKS
@battle.cancer
@scottbrits
https://www.linkedin.com/in/scott-britton-784a92197/
https://www.linkedin.com/company/battle-cancer
www.battlecancer.com
Simon Sollberger is co-founder and Creative Director Of Pear Sports, as well as VP of Brand & Design for the parent company Innovate Partners. Previously: Creative Director Logitech Inc. (Ultimate Ears ) Directing brand, industrial design, communication, PR, and advertising. Design Lead / Creative Director Karten Design: Karten Design was named one of the top 5 design agencies in the US by Fast Company Magazine. Directing design, research, consumer insight, and brand strategy for clients like Adidas, Belkin, Blaupunkt, Fujitsu, Hansgrohe, Harmon Kardon, HP, Jabra, Kawasaki, Mitsubishi, Plantronics, P&G, Valli & Valli, Volvo, Yamaha. Mr. Sollberger has a Mechanical Engineering Degree from Technical College of Bern Switzerland and a B.S. in Industrial Design from Art Center College of Design in Pasadena, CA.
Links:
https://pocketsuite.io/register/future
https://pearsports.com/
connect with us: www.futureoffitness.co
Sam is the CEO and a co-founder of FitXR. Sam began his career as a management consultant at PwC in Auckland, New Zealand and then worked in private equity after moving to London in 2014.
FitXR is all about making fitness fun and accessible to everyone. The main problem with the traditional gym is that the wrong people are going to it. It’s those who already have a background in exercise and sport, who continue to train throughout their lives. These people enjoy the gym experience or the physical and aesthetic benefits it provides. But this is not the case for the increasingly inactive population who are put off by the traditional gym experience. They believe VR fitness can help bridge this gap and believe the way to appeal to a wider range of people than just those that are in shape is to make exercise feel more like play. When you're a kid running around outside you don’t think of what you are doing as exercise. If adults felt that same joy when they were working out, more would form consistent habits.
Links:
Pocketsuite:
https://pocketsuite.io/register/future
https://fitxr.com/
connect with us: https://www.futureoffitness.co/
Brian Chappon is the definition of a scrappy social entrepreneur and global citizen. A competitive athlete and seasoned expert in capital markets around the world, he takes an international perspective to building economic ecosystems and promoting health & wellness.
Brian founded his career as a volunteer and intern with NGOs providing disaster relief. Seeing the economic impact of those environmental events led to a new focus on the need for sustainable entrepreneurship and investment ecosystems in developing countries. As a consultant and head of capital markets, he raised funds and created models to analyze high-return projects and de-risk public-private partnership investments. He built networks of insurance companies, PE/Financial service providers, governments, NGOs, and innovative projects to build wealth, jobs, and opportunities in new markets in in the Middle East, Africa, and Asia.
The mix of extended international travel, stress, and commitment to marathon training took a toll on his health. After the recession of 2008 he hit max burnout and went from what felt like being on top of the world to becoming homeless and living in a 24hour Starbucks in New York City. After shaking off the pain of failure Brian took a sabbatical to teach spinning in a high-end studio. During his time of reflecting he heard of the mental and physical health issues that fellow road warriors faced while traveling, and the idea to create a health studio in an airport was formed. He is now combining his passion for fitness, experience in entrepreneurship, and vision for global health to launch CENTRED-Wellness.com, the first travel health and wellness platform changing the way the world will travel during and after the global Covid-19 crises.
Mohammed Iqbal strives to enhance the lives of people. He believes the key to leading a healthier life is having access to fitness knowledge and acting on it. He founded SweatWorks, the leading digital agency in fitness design and technology to create meaningful wellness journeys for everyone.
As founder and CEO, Mohammed has established SweatWorks as a wellness technology brand unlike any other. The agency pursues innovation to make fitness engaging, beautiful and accessible to all.
Mohammed also contributes to the wellness industry via speaking engagements at leading events and fitness conferences around the world. His personal commitment to his fitness journey is an inspiration to all those he comes in contact with. Daily, he immerses himself in strategic and creative thinking, fitness, and innovation. For ten years, Mohammed has worked at exploring the intersection of fitness and technology paving way towards a more tangible wellness and healthcare future.
SweatWorks collaborates with top-tier fitness brands to provide design, technology and marketplace expertise to produce first-to-market fitness and wellness products. It has made the Inc 5000 list as one of the fastest growing private companies multiple times.
Pocketsuite:
https://pocketsuite.io/register/future
https://centred-wellness.com/app
https://www.futureoffitness.co/
Keith is the CEO of OliveX, it is a digital health and fitness company delivering unique user experiences through fitness gamification, augmented reality, and play-to-earn experiences. The OliveX fitness metaverse provides platforms that enable real-world fitness to merge with the digital universe in order to engage consumers with brands, influencers, and coaches. OliveX is designed for those who exercise at home, at the gym, or outdoors in over 170 countries.
Links:
Pocketsuite:
https://pocketsuite.io/register/future
https://www.olivex.ai/
Connect with Keith
Based in San Francisco, Aly Orady is a 20-year silicon valley veteran, engineer and serial entrepreneur. Aly started his career at Hewlett-Packard’s Computer Systems Laboratory designing super-computers, followed by technical leadership roles at a series of startups, including Kealia, Inc. (now Sun/Oracle). Armed with an M.S.E.E. from Stanford, and a B.Eng. from McMaster University, Aly founded Pano Logic where he served as the company’s Chief Technology Officer and oversaw core technology development, architecture, and patents. As Pano Logic’s founder, Aly also served on the board of directors and has filled a broad array of functional roles including product management, go-to-market planning, business development, and manufacturing operations. Aly’s technical expertise includes cloud, virtualization, enterprise management, networking, and computer architecture. In 2015, Aly went on to found Tonal, a stealth startup with an innovative approach the fitness.
Links:
Pocketsuite:
https://pocketsuite.io/register/future
https://www.tonal.com/
Connect with Aly
Chinwe Onyeagoro is the CEO of PocketSuite where she is responsible for strategy, customer success and growth. She served as president of Great Place to Work, and previously worked for McKinsey & Company, The Monitor Group and Pritzker Realty Group (under former Secretary of Commerce).
Pocketsuite:
https://pocketsuite.io/register/future
Connect with Chinwe
connect with us: https://www.futureoffitness.co/
Royi Metser is the Director of Business Development at InsideTracker. InsideTracker is a truly personalized nutrition and performance system. Its mission is to help people add years to their lives and life to their years by optimizing their bodies from the inside out. By analyzing body’s data, InsideTracker can give a crystal clear picture of what's going on inside you along with a science-backed action plan for improving your health and becoming your best self.
GET 20% off when you sign up - https://info.insidetracker.com/future
Pocketsuite:
https://pocketsuite.io/register/future
Melanie Lauer has been CEO of Kettler since May 2020. The philosophy graduate focuses on marketing, sales and product management.
Before taking on her responsibilities at Trisport AG, she worked for international companies in the electronics industry. Most recently in the role of Vice President B2B at a well-known trading company. She from Forbes
magazine works together with her C-level colleagues Christian Burgener (COO) and Kristijan Varvodic (CFO) as well as her international and decentralized team appointed "Fitness Philosopher" worked tirelessly to realize the vision developed. Their external staff includes greats from the design world, such as the creative agency forpeople (London/Amsterdam), Julian Hönig (ex-Apple/ex-Audi/ex-Lamborghini designer) and the engineers of the construction professionals EnergyFit (California). With them, Trisport AG builds equipment icons of the future for your home.
Since the restart in December 2019, Trisport AG has fully resumed KETTLER production. KETTLER is already available again in over 26 European countries. In the DACH region alone, you can experience the brand live in more than 250 POS. In addition to the B2B channels, Melanie and her team have just as quickly established the B2C channels in large parts of Europe.
Links:
https://kettlersport.com/de-de/
Connect with Melanie
Pocketsuite:
https://pocketsuite.io/register/future
Austin is Founder & CEO of FlexIt Inc., whose mission is to create exceptionally flexible and empowering fitness experiences for consumers across the world. FlexIt provides flexible access to gyms, as well as personalized training sessions virtually.
Austin is an entrepreneur with broad-based experience in strategy, business development, finance, and capital raising. He's worked across the consumer health & wellness, sports, entertainment, transportation and technology verticals.
Over the years Austin has developed strategic partnerships with industry leaders like Therabody, DoorDash, American Express, 24 Hour Fitness, Gold's Gym, among others.
Austin began his career in startups before progressing to venture capital. He is a partner, Founding Team member and former Chief of Staff at industry-leading private aviation unicorn Wheels Up, which IPOd in July 2021 through a SPAC.
A proven fitness industry leader, he was named a 2020 IHRSA Rising Star - an accolade that recognizes the top talent, under 35 years of age, in the fitness industry. He regularly advocates on behalf of the fitness industry as a featured guest speaker.
Among other University related initiatives, Austin is on the board of Columbia Business School's Eugene Lang Entrepreneurship Center. He is also a Lang advisor/coach, as well as a Columbia Business School Startup Track Advisor. Austin is a frequent guest lecturer at Columbia Business School, where he talks about entrepreneurship, founding a business, leading a startup, and related subjects.
Austin was valedictorian of Roslyn (NY) High School. He is a graduate of Columbia University (BA) and Columbia Business School (MBA).
Links:
Pocketsuite:
https://pocketsuite.io/register/future
FlexIt
https://www.instagram.com/flexit_fitness https://flexit.fit/
Mohammed Iqbal strives to enhance people’s lives. He believes the key to leading a healthier life is having access to fitness knowledge and acting on it. He founded SweatWorks, the leading digital agency in fitness design and technology to create meaningful wellness journeys for everyone.
As founder and CEO, Mohammed has established SweatWorks as a wellness technology brand unlike any other. The agency pursues innovation to make fitness engaging, beautiful and accessible to all.
Mohammed also contributes to the wellness industry via speaking engagements at leading events and fitness conferences around the world. His personal commitment to his fitness journey is an inspiration to all those he comes in contact with. Daily, he immerses himself in strategic and creative thinking, fitness, and innovation. For ten years Mohammed has worked at exploring the intersection of fitness and technology, paving the way towards a more tangible wellness and healthcare future.
SweatWorks collaborates with top-tier fitness brands to provide design, technology and marketplace expertise to produce first-to-market fitness and wellness products. It has made the Inc 5000 list as one of the fastest growing private companies five years in a row.
Links:
https://www.sweatworks.com/
Pocketsuite:
https://pocketsuite.io/register/future
Connect with us: https://www.futureoffitness.co/
Bryce Henson is CEO of Fit Body Boot Camp, the world’s fastest-growing fitness boot camp franchise.
Having over 10+ years of experience in the fitness industry and owning 2 FBBC locations, his passion is spreading fitness to the world, in addition to mentoring fitness professionals on how to grow their businesses and change more lives in their local communities.
Bryce also co-leads FBBC Mastermind Group, an exclusive coaching group for high-performing fitness professionals.
Bryce Henson was born in Atlanta, Georgia, grew up in Michigan and has spent most of his adult life in California. He is a graduate of Michigan State University and speaks Brazilian Portuguese fluently, having lived in Florianopolis, Brazil. He holds citizenship in the United States and Portugal. He enjoys world travel and is a fitness expert, coach, author, and inspirational leader.
Pocketsuite:
https://pocketsuite.io/register/future
Links:
https://brycehenson.com/
https://www.linkedin.com/in/realbrycehenson
https://fitbodybootcamp.com/
Connect with us: https://www.futureoffitness.co/
Lou DeFrancisco is passionate about health/fitness/wellness both personally and professionally. Former President of StretchLab which is revolutionizing the assisted-stretching segment in boutique fitness. Stretching is a pillar program in fitness & an integral part of a healthy lifestyle. Since recording, Lou has been appointed as the new President of Body Fit Training. He is active in biking, swimming, tennis, soccer, football, 4-square
LINKS:
Pocketsuite: https://pocketsuite.io/register/future
Connect with Stretchlab:
www.stretchlab.com IG: stretchlab_ FB: @stretchlabofficial Connect with us: www.futureoffitness.co
Christian Toetzke is an industry veteran of the international cycling, marathon and triathlon world, he’s considered one of the world’s leading experts for mass participation events. In the 1990s Toetzke developed several World Triathlon Series and Cyclassics. in 2017 – along with German two-time Olympic gold medal hockey player Moritz Fürste – he created HYROX, a global fitness race that combines functional exercise with endurance. Christian embodies the spirit of competition and strives to spread his passion for sport everyday through HYROX.
Links:
https://www.instagram.com/hyroxger/
https://www.instagram.com/hyroxworld/
https://www.instagram.com/hyroxamerica/
Pocketsuite:
https://pocketsuite.io/register/future
connect with us: https://www.futureoffitness.co/
Dr. Sean Pastuch is a thought leader in the health and fitness world whose industry disrupting company, Active Life, is bridging the gap between performance and rehabilitation. Dr. Sean believes that the larger the problem, the more valuable the solution. He believes that the biggest problem worth solving is the absence of healthcare, and the abundance of sick care in the United States and Internationally. That’s why the mission of Active Life is to humanize the doctor, professionalize the coach, and empower the individual.
Links:
https://www.facebook.com/activeliferx
https://www.facebook.com/Active-Life-Professional-101396418019386
IG: activeliferx / activelifeprofessional
https://www.linkedin.com/in/sean-pastuch-02ba88109/
Connect with us: www.futureoffitness.co
Brandon Cullen brings an edgy approach to entrepreneurship through the valuable experience he’s earned as a professional athlete turned business owner. Brandon hosts an entrepreneurial-inspired podcast, Playing Guilty, and is the co-founder and chief concept officer of MADabolic—the industry’s first and only strength-driven interval training franchise.
Connect with us: www.futureoffitness.co
Shane Farmer is the founder of Dark Horse Rowing the largest rowing YouTube channel in the world and an online fitness business veteran, he's been learning and building from a bootstrap perspective since 2015.
Links:
https://www.facebook.com/darkhorserowing
https://twitter.com/shanefarmer
https://www.instagram.com/shanefarmer/
connect with us: www.futureoffitness.co
Liz Clark is IHRSA's first female president and chief executive officer in the association's 40-year history, and looks to double down on advocacy and communication efforts. A self-described "Energizer Bunny" and well-regarded Beltway presence, Liz is focused on making IHRSA known in Washington, D.C. She is a lifelong athlete whose commitment to fitness included rowing crew as an undergraduate at the University of Dayton. where she graduated with a B.A. in Communications. Liz lives in Arlington, VA, with her husband and three children.
Daniel Tal Mor is the co-founder and CEO of Lumen, a company developing consumer nutrition management platform based on a small device that measures metabolism in a single breath and provides personalized food, lifestyle, and health recommendations. Lumen sold 10,000 devices on Indiegogo during the pre-campaign. Previously, Daniel co-founded Wibiya, acquired by Conduit, and later held VP roles at Conduit.
connect with us: www.futureoffitness.co
With over a decade of experience in the fitness industry, Ramon Castillon began his fitness career at 24-Hour Fitness as a part of corporate with a focus on pricing and strategy. Ramon followed 24 Hour by working at Basecamp Fitness where he scaled the company and accelerated the growth from one to five locations. Basecamp was acquired in 2018 for an undisclosed amount. Building off his real-world experience, Ramon has intricate knowledge on every aspect of opening and running a successful studio. From site selection, real estate, construction, marketing, pricing, pre-sale, and education, he delivers key insights that help fitness franchise owners navigate the process of opening and operating a successful studio. Ramon graduated from Stanford University in 2004 with a BA in Economics.
Links:
https://www.instagram.com/rowhouseofficial/?hl=en
https://www.facebook.com/rowhouse
https://twitter.com/row_house?lang=en
https://www.linkedin.com/company/rowhouse/
Jeff Stokes has over 25+ years of experience providing strategic leadership in the health and wellness industry at both early and late-stage development, franchising, corporate wellness, medical fitness, diet & weight loss, and club acquisitions. History of service excellence and people-centered leadership style, with a refined ability to develop teams to support enterprise-level systems. Sincere commitment to improving the quality of life for others while enhancing bottom-line profitability for fitness organizations globally. Links:
Facebook - https://www.facebook.com/RunWithSTRIDE
Instagram - https://www.instagram.com/runwithstride
LinkedIn -https://www.linkedin.com/company/stride-franchise/mycompany/
Connect with us: https://www.futureoffitness.co/
Rick Mayo is the founder and CEO of Alloy Personal Training, est 1992. Rick and his team have licensed the Alloy training systems to over 2,000 clubs worldwide. Alloy has recently pivoted to a full franchise model to better serve our communities and owners. Rick is a featured speaker at conferences domestically and internationally, speaking on how to best sell and service personal training. He has written numerous articles on the business of fitness for trade journals and contributes regularly to national publications such as Men’s Health. Rick sits on the board for the GA State exercise science department as well as the Association of Fitness Studios. Rick is also an NSCA certified personal trainer and has also been elected to the Industry Board of Advisors for the American Council on Exercise.
Links:
Twitter- https://twitter.com/1TeamAlloy
LinkedIn-https://www.linkedin.com/in/teamalloy/
FB- https://www.facebook.com/AlloyPTFranchise/
connect with us: www.futureoffitness.co
Josh Leve is the Founder & CEO of the Fitness Business Association (FBA) and SUCCEED! the FBA Virtual Conference & Expo.
With a collective audience close to 100,000...within FBA you'll connect to more influencers, discover new trends, learn how to make more money, generate more clients, uncover critical data, and apply key insights to your business.
With 70+ industry partnerships including all major certifying organizations, the FBA's success has translated into Josh being featured in all major fitness publications and as a featured speaker at IHRSA, Athletic Business, Mindbody BOLD, Club Industry, NSCA, NASM, EMPOWER!, ZUMBA, and more.
Links:
https://www.facebook.com/FBAcommunity/
LinkedIn: https://www.linkedin.com/company/3569473/
Twitter: https://twitter.com/fbacommunity
Instagram: https://www.instagram.com/TheFBACommunity/
YouTube: https://www.youtube.com/channel/UCzBsU3PIyYJhJND0Esz15hg
connect with us: www.futureoffitness.co
After a traumatic motorcycle accident, Therabody Founder and Chief Wellness Officer Dr. Jason Wersland needed a solution to relieve his debilitating pain. Realizing the only viable options to alleviate his pain were prescription medicine or surgery, he designed a device out of a power tool. That became the category-defining Theragun, the world’s first percussive therapy device. A chiropractor by training, Dr. Jason is passionate about helping people live healthier, happier lives.
You can visit Therabody.com, check out the Therabody app, or follow Therabody on Instagram, Twitter, Facebook or LinkedIn. You can also follow me on Instagram (@drjasonwersland), Twitter (@DrJasonWersland) and LinkedIn.
connect with us: www.futureoffitness.co
Casey Mulholland is the founder and lead developer of KineticPro Performance in Tampa FL. Casey’s playing background has led him around some of the top organizations and universities in the game. These include The Los Angeles Dodgers, The University of South Florida, The University of Mississippi and IMG Academy. Through KineticPro Casey’s work has been progressive in building advanced platforms in workload management and utilizing some of the game's top technology. Training some of the top arms in the game Casey’s skill set and experience offer a unique combination to athletes around the world. Connect with Casey: Instagram-
@KineticProPerformance
@CaseyMulholland_KineticPro
Twitter-
@Kientic_Pro
@CaseyMulholland37 www.KineticProBaseball.com Connect with us: www.futureoffitness.co
In this episode, we have Dan O’Brien and Spencer Tatum - president and founder of Tatum Human Performance combined efforts to create a one-of-a-kind performance training experience and facility. The Legacy Sports Performance Center is a 25,000 sq. ft. state-of-the-art facility that is home to sports performance for teams, individuals, combine prep and professional athletes. Through an applied science approach, athletes of all levels train with the intent of being adaptable, resilient, and well-rounded as it applies to their sport – run faster, build power, jump higher, and improve agility. Training is delivered by expert coaches, beginning with a comprehensive assessment process and progressing through a multi-faceted, dynamic training system. Each workout is designed to meet the team or individualized needs and are tracked with the latest tech-tools. The result? Unified teams, athletes with a competitive edge, and greater achievements.
Visit: https://legacysportsusa.com/
Connect with us: www.futureoffitness.co
Mark Fisher is an in-demand international speaker, consultant, and entrepreneur.
His core expertise is helping business owners achieve financial success and personal freedom through community building, leadership development, and creating healthy organizational cultures. He's also excellent at playing with puppies.
Mark and his “non-sexual life partner” Michael created Business for Unicorns in 2016 and have since worked with clients like Sony Music, Sylvan Learning, and the ACLU, as well as many of the leading fitness studios across the US and UK.
In addition to their consulting and teaching through Business for Unicorns, Mark and Michael also co-founded Mark Fisher Fitness, one of the most successful gyms in the history of the fitness industry. MFF has two physical locations in Manhattan and was recognized as #312 on the 2015 Inc. 500 fastest growing companies in America, as well as one of Men's Health's "Top 20 Gyms in America."
With a reputation as the fitness home of choice for the Broadway community, Mark and MFF have been featured in Forbes, the NY Times, the NY Post, the Huffington Post, and the Wall St. Journal, among others. MFF has made waves in the fitness industry for it’s unprecedented growth, industry leading results, and unique approach to culture.
Mark has a BFA from Syracuse University, is a former professional actor, and has spent several years serving on the Advisory Board for NY City Center’s Off-Center. He is also a proud member of the Entrepreneur's Organization.
Connect with us: www.futureoffitness.co
Matthew Januszek is an entrepreneur for 25 years. Builder of multiple successful businesses in the UK, Germany, Poland and the United States. Matthew now sits on the board as a director of 3 companies.
Co-founder of Escape Fitness, which he has taken from a start-up with minimal capital to a major International business chosen by premier fitness brands around the world, with growth across all markets including North America.
Matthew knows what it’s like to start and build a business: with hands-on experience in multiple start-ups, overcoming the challenge of financing the business and raising capital, innovating and reinventing the offering to remain relevant and expanding into international markets.
He is a serial learner, always listening to what successful people have done and how they have done it. Now, with the Escape Your Limits podcast, he is bringing others the opportunity to learn from his experiences and those of other entrepreneurs.
Connect with us: www.futureoffitness.co
Al Noshirvani is the Co-Founder and Chairman of Motionsoft, a leading provider of software and financial services for the health, fitness and wellness industry. Motionsoft's award-winning club management software and membership management solutions have helped organizations like Equinox Fitness, CRUNCH, The Bay Club Co, US Fitness, the Steve Nash Clubs, and thousands of other gyms and fitness facilities around the world.
Since its inception, Al has completed 5 acquisitions and grown Motionsoft to become one of the largest software and full-service transaction and accounts receivable software companies in the fitness industry.
http://www.motionsoft.net
Specialties: Direct experience with, M&A, consulting and venture capital.
Connect with us: www.futureoffitness.co
Jason Crowe is the VP, Partnerships & Business Development at Precision Nutrition, Precision Nutrition, the world’s largest online nutrition and healthy lifestyle coaching and certification company, recently announced the launch of Precision Nutrition Enterprise Coaching, a personal remote coaching solution for organizations worldwide to offer their employees a scientifically-proven transformation program that helps people lose weight, improve their cognitive performance, and function at their highest potential.
Connect with us: www.futureoffitness.co
Anthony Vennarre is a product-focused operator, United States Marine, and 3x exited founder, leading product and ecosystem development.
Anthony and his brother Joe started in a home personal training company that culminated in a 12,000 square foot facility, and hundreds of members. After selling the gym, the team transitioned into the digital space selling fitness equipment and training programs. Along the way, they've worked with brands like Reebok, GNC and Tough Mudder to create content and marketing campaigns, and the pair were tapped to develop educational programming including accredited certifications for fitness professionals. In 2017. The team started fit a marketplace for health and fitness activities, bootstrapping their way to a seed investment. After scaling the platform to 30 cities across the US, Canada, the UK and Australia. Mind Body became an investor and strategic partner armed with a deep knowledge of the industry and enduring passion for building companies in the space. The Vennares intended to make fit insider the leading resource and ecosystem for like-minded operators.
Justin Harris is an incredibly experienced youth and adolescent coach and directs the physical education department at one of the premier schools in St. Louis. He and Dr. Greenspon conceptualized and developed the idea behind TeenLIFT and together are working on implementing this methodology nationwide.
**Links:** https://www.teen-lift.com/ www.futureoffitness.co
Lindsay Junk is the President of YogaSix franchising. Mother of 3 very busy children, wife, aging athlete, training for the 2021 NYC marathon. Thinking about competing in another Ironman. Graduated from the University of Hawaii a million years ago with a degree in Bio-Chemistry and Food Science and Human Nutrition. Worked in the fitness industry for the past 25 years which includes companies such as 24 Hour Fitness, Yoga Works, Tru Fusion and Gold's Gym.
Links:
Facebook: www.facebook.com/yogasix
Instagram: www.instagram.com/yogasix
LinkedIn: www.linkedin.com/company/yoga-six
Twitter: www.twitter.com/yoga_six
Connect with us: www.futureoffitness.co
Shane Rogers is Co-Founder and CEO of RPM Training Co. An entrepreneur at heart, Shane’s background in Engineering, along with his love of training and the outdoors, took him from leading engineering teams at Gore Medical to the creator of the RPM speed rope, adding to his running list of patents. Even as CEO, Shane still leads all manufacturing initiatives and does most of the technical design for RPM.
Josh Rogers is Co-Founder and CCO of RPM Training Co. As the owner of one of the earliest CrossFit affiliate gyms, Josh used his love of design and training to create the RPM brand along with his brother, Shane. He now drives the long-term vision and strategy for the brand, breaking daily at noon of course to train with the rest of the RPM team.
connect with us: www.futureoffitness.co
With over 20 years of qualified experience in the health and fitness industry, Curtis Christopherson is the founder & CEO of WRKOUT, the first connected fitness brand to deliver live, face-to-face personal training optimized for the virtual experience. He is also the owner of Innovative Fitness, North America's largest network of premium personal training studios.
Based out of Vancouver, Canada, Curtis leads over 300 virtual and in-person trainers and was recognized as “Canada’s Top Trainer” in 2020 by Impact Magazine. He has also been featured in notable publications such as Forbes, The Globe and Mail, and SGB Magazine – and was also a former Ernst and Young Canadian Entrepreneur of the Year finalist!
While leading the businesses, Curtis has completed extreme adventures and some incredible physical feats. As examples, Curtis has competed in a 100km Del Sahara desert run, several Half Ironmans, over 15 marathons, been on the podium for multiple adventures, and knocked off some international hikes such as the West Coast Trail (in 21 hrs), Machu Picchu, and Kilimanjaro. He has also been a part of a team that cycled across Canada (which set a Guinness Book of World Records) and Australia to raise over a million dollars for Juvenile Diabetes.
Beyond his years, Curtis will undoubtedly leave an indelible mark on the health and fitness industry and he has no qualms about bringing others along for the journey.
https://www.wrkout.com/
Connect with us: https://www.futureoffitness.co/
In this week's episode, we have Natalia Karbasova & Stefan Tilk from FitTech Company.
Natalia Karbasova is the Founder of the FitTech Summit, the leading conference in Europe devoted to fitness technology and future of wellbeing and active lifestyle (www.fittechsummit.com) attracting 1000+ high-ranking industry executives, investors and startups and featuring Europe’s most promising startups.
Stefan Tilk is Chief Advisor New Business of FitTech Company.
Links:
https://www.fittechsummit.com/
https://www.futureoffitness.co/
Tony Gentilcore is one of the co-founders of Cressey Sports Performance, which really should have been called “Cressilcore Sports Performance” because that sounds like an awesome castle where a wizard lives (and plays sports).
When he’s not picking things up and putting them down, he trains top-level athletes and clients in Boston, MA, contributes to the top fitness magazines and websites around, and sets up a camera in his garage to record his lightsaber skills.
Share and subscribe: www.futureoffitness.co
Julian Barnes is a fitness industry veteran whose 40 year career includes being a competitive junior tennis player and certified professional tennis instructor; serving on the Investment Committee for the U.S. Tennis Assn; being a sponsorship sales consultant to Madison Square Garden; serving as the Director of Marketing for Velocity Sports Performance; teaching the Fitness Marketing and Management class in the Swedish Institute’s Advanced Personal Training department; and, most recently, being the Co-Founder and CEO of Boutique Fitness Solutions (BFS), a digital media company that educates, connects and supports boutique fitness business owners to enable them to grow profitable businesses that serve the needs of their evolving fitness clients. Barnes was also the creator and Director of the inaugural NYU Institute for Entrepreneurship & Small Business Management. He earned his bachelor of arts from Tufts University and he is a graduate of the University of North Carolina at Chapel Hill School of Law.
Links:
www.futureoffitness.co
https://boutiquefitnesssolutions.com/
Garrett Marshall has nearly 20 years of experience working on the growth side of the fitness industry. His experience has included developing strategy and innovation, executive leadership, business development, strategic partnerships, and driving technology.
He has contributed to several successful businesses resulting in two IPO's, four Inc. 1000 FGC awards, IHRSA's Rising Star award, and $5m in ARR in under three years in each of his last three endeavors.
Links:
www.futureoffitness.com
xponential.com
Avrum Elmakis is a serial entrepreneur who has founded and sold a number of successful businesses. Elmakis is currently the founder and CEO of CLMBR, where he leads a team of design, fitness, and tech visionaries in creating the world’s most advanced climbing machine. It is a superior full-body resistance strength and high intensity cardio machine with connected technology in a thoughtfully crafted, space-saving design.
https://clmbr.com/
www.futureoffitness.co
Trent Ward is the co-founder and CEO of FORME Life. He realized first-hand that a busy lifestyle makes it challenging to get to the gym, and so in the middle of a successful finance career, he shifted focus to develop the most complete at-home fitness studio he could conceive. He was also aware that he did not have the experience to do that alone, so Trent sought to surround himself with virtuosos in every aspect of product and brand development. He partnered with renowned designer, Yves Béhar, to ensure an exceptional aesthetic and user experience. He teamed up with legendary personal trainer, Harley Pasternak, to establish a best-in-class content model for optimal physical results. He tapped the minds of NASA engineers to generate gravity-free resistance solutions for strength training. After more than four years, countless prototypes and a lot of hard work from a world-class team, Trent is thrilled to bring FORME Life to market. He looks forward to fitting his workouts into his schedule now that there’s no longer a good excuse for skipping the gym.
Trent holds a BS in Economics (Wharton) and a BS in Engineering (Jerome Fisher Program in Management and Technology) from the University of Pennsylvania.
Connect with us: www.futureoffitness.co
Jim Adams is the host of the Masters in Fitness Business Podcast. A native of St. Louis, Jim is a fitness expert, entrepreneur, and popular speaker who knows what it takes to overcome adversity and follow your passion.
Years ago shortly after high school, a near-death experience changed the trajectory of Jim’s life forever. He became weak and frail. Doctors told him he should accept this new reality. But Jim refused. Instead, he fought back with strength and determination. And, he started doing something he’d never done before: he began to work out.
He continued working out in college while pursuing his degree in social work. Each semester, as he supplemented his core classes with electives, his destiny seemed to shift into focus as he found he was naturally gravitating toward classes like kinesiology, nutrition, and body building. After college, he began his career in social work. But when a friend opened a training studio and asked if he wanted to work with him, Jim couldn’t resist. As much as he loved the field of social work, he realized his true passion was fitness and training.
LINKS:
https://trainerjim.net/
https://www.facebook.com/mifbpodcast
@mifb_podcast
https://catalyststl.com/
Vincent Miceli founded Verb in 2018 and has been helping people with accountability, goal setting, improving their lives for close to 6 years. Vincent has been involved in the health and wellness industry, founding and operating The Body Blueprint, for nearly a decade. He is inspired by getting people feeling better and accomplishing whatever goals they have. Vincent attributes his nearly 100LB weight loss to clear goals he accomplishes in short sprints. His mission is to help people understand their habits and daily behaviors by identifying what they do repeatedly. By using the successes of the thousands of clients he has worked with, he can help people recognize what is and isn't working very early on in their journey.
Chris Duffin is an inventor, thought leader, and serial entrepreneur in Health and Fitness. He has Co-Founded multiple prominent brands the largest of which, Kabuki Strength where he serves as Chief Visionary Officer, is a globally recognized brand. Chris has invented multiple ‘game-changing’ products improving human biomechanics under load, as well as systemized approaches to assessing and correcting human movement dysfunctions. These tools and methods are used by nearly every top professional and collegiate team penetrating over 90% of those markets alone. His other companies including Bearfoot Shoes focusing on foot mechanics, Build Fast Formula in nutraceuticals, Kabuki Strength Lab a gym and performance center, as well as his Best-Selling motivational book detailing his incredible upbringing.
Chris is arguably one of the strongest pound-for-pound humans in the world having been the ONLY person to Squat and Deadlift over 1000lbs for reps holding the Guinness World Record on the Sumo Deadlift. Having been a world record holding powerlifter and the number one ranked lifter in the world for 8 years straight Chris went on to perform numerous unduplicated feats of strength to raise money for charities in exhibition events.
In addition to being one of the most respected strength educators in the industry he has an extensive track record of success in business. With an MBA and Engineering in his background he spent nearly two decades running or turning around manufacturing companies in Aerospace, Automotive, Hi-Tech, and Heavy Equipment fields. Now retired from competing, he is known for his industry-changing innovations and education in the strength and clinical worlds. He’s a leading speaker on topics related to strength, human movement, rehab, mindset, goal setting, leadership, and motivation.
Connect with us: www.futureoffitness.co
Elias Arjan began his career studying business and fitness. After a few years as a personal trainer, he transitioned into acting and performing where he toured the world for six years with a solo show.
Elias has also appeared on TV as an actor, performer and interviewee.
After honing his skills with his touring comedic show, Elias was invited to use his skills to do business presentations. A new speaking career was launched and Elias founded Business Brain a few years later in 2012.
To date, Elias has a personal sales history of $50 million in selling from the stage.
Elias currently divides his time between speaking, business training and supporting nonprofits to raise funds at charity auctions.
Elias remains an avid fitness/sports enthusiast and is regularly is invited to speak on the future of wellness and biohacking.
www.futureoffitness.co
Max Shank is the founder of Primal Athleticism, 5 Minute Flow, Simple S3 Shoulder Solution, Ultimate Athleticism, and the Max Shank Show host, he is a well-known figure in a variety of physical practice communities worldwide. He is on a mission to help people live better with less effort.
www.futureoffitness.co
Jeff and Mikki Martin are a husband and wife duo with more than a decade of experience training kids to be great movers who are set up to be athletes for life. They are the founders of the Brand X Method, the industry's premier youth coaching education course.
Links:
https://thebrandxmethod.com/
https://www.futureoffitness.co/
Jeff Byers is the CEO of AMP Human, it is dedicated to pioneering the creation of a completely new and trusted category of human performance tools.
After retiring from pro football in 2014, he lost about 80 pounds quickly, discovered endurance sports, bought his first road bike in January of 2017, and worked with his partner to create AMP.
Links and Resources:
https://amphuman.com/blogs/news/meet-the-man-behind-topical-edge
https://amphuman.com/
https://www.instagram.com/amphuman/
https://twitter.com/AmpHuman
https://www.youtube.com/channel/UCWQPVggGnUkoYJtE45Idnrg
Badal Shah is a multiple exit entrepreneur that serves as the Chief Executive Officer for The Anthos Group, a health and wellness company that he co-founded. Mr. Shah was instrumental in the launch of global brands TIDL Sport and CytoCx, owned by The Anthos Group. He is passionate about supporting consumers globally with better wellness solutions attacking pain.
Links:
www.TIDLsport.com www.futureoffitness.co
Emma Barry advises the innovative edge of fitness and places executive talent in purpose-led fit tech, well tech, and health tech scaleups. Emma is an international bestselling author of Building a Badass Boutique and keenly courted speaker and facilitator for business forums, trend panels, and podcasts. Emma is a founding member of Les Mills International and former Director for Equinox. Her impatience with the status quo, infectious energy, and innovative flair unlocks and activates the greatness in others. Emma delights in digging for game-changing insights and setting souls on fire.
Links:
https://www.goodsoulhunting.com https://www.buildingabadassboutique.com www.futureoffitness.co
Kelsey Ramsden is the Co-founder and CEO of Mindcure. She has over 15 years of experience founding, scaling, and operating innovative companies across Canada and the Caribbean. She has built multiple 8-figure businesses from the ground up and has twice been named Canada’s Top Female Entrepreneur. Kelsey also serves on the Entrepreneurship Council for the University of Western Ontario, where she is also a faculty member teaching Design Thinking. Kelsey holds an MBA from the Richard Ivey School of Business at the University of Western Ontario. She is an accomplished keynote speaker and published author.
Links:
https://www.mindcure.com/
Connect with Kelsey
www.futureoffitness.co
Chris Ashenden is a native of New Zealand, he is a serial entrepreneur, a health and fitness expert, investor and world traveler. Chris’s own wellness journey strikes right at the heart of Athletic Greens’ belief that you can’t achieve your best self without nurturing your body with the essentials. Links:
www.futureofitness.co Connect with Chris
Jim Huether is the Chief Executive Officer at Hyperice. He earned his MBA in Finance andMarketing at Loyola Marymount University, joining Hyperice in January 2014 after serving asExecutive Vice President of Marketing and Business Development for Xenith, LLC, a sports health and technology company at the forefront of head protection. Prior to Xenith, LLC Jim led as Executive Vice President of Corporate Development andStrategy for the Sports Concussion Institute and held senior Marketing and Finance roles atAnschutz Entertainment Group (AEG) and Smith Barney, Citigroup.
Under his leadership, Hyperice has grown explosively, placing on the Inc. 500 for five years in a row while defining the international standard for Sport Recovery and Movement EnhancementTechnology. In 2020/2021, Hyperice has inked partnerships with pro-sports leagues to optimize player performance including the NBA, NFL, MLB, PGA TOUR and UFC, pro sports teams including English Premier League’s Tottenham Hotspur, the New Zealand All Blacks, theKansas City Chiefs, the Seattle Seahawks, Kaulig Racing and most recently the Los AngelesLakers, and introduced its next-generation HyperSmart Technology set to revolutionize recovery and movement. A continuous learner with a real passion for business, Jim prides himself on the team-first culture he has built at Hyperice and looks forward to the Hyper-Connected RecoveryEcosystem that will usher Hyperice into its next and most exciting era.
Links:
www.futureoffitness.co
https://hyperice.com/
Connect with Jim
Dr. Gil Blander is internationally recognized for his research in the basic biology of aging and translating research discoveries into new ways of detecting and preventing age-related conditions. He leads a team of biology, nutrition & exercise physiology experts, and computer scientists at InsideTracker, and has been featured in CNN Money, The New York Times, Forbes, Financial Times, The Boston Globe to name a few.
Dr. Gil Blander received a Ph.D. in biology from the Weizmann Institute of Science and completed his Post Doctoral fellowship at MIT before finding InsideTracker. The InsideTracker platform analyzes key biochemical and physiological markers and applies algorithms and large scientific databases to determine optimal zones for each marker. The system then provides nutrition, exercise, supplements, and lifestyle interventions that empower people to optimize their markers, increase vitality, improve overall health, and athletic performance and extend healthspan.
Links:
www.futureoffitness.co
https://www.insidetracker.com/
Adam Sedlack is an experienced with a demonstrated history of excelling in the health wellness and fitness industry. Highly skilled in Negotiation, Lease Process, Budgeting, Coaching, Marketing, Digital and overall Operations. Had the honor to be selected by NeV co-founders of UFC GYM. UFC Gym now is under development in 37 countries around the globe and is known as the worldwide leader in MMA conditioning. Through the growth of UFC Gym, expertise around domestic/international operations and development has been achieved.
Links:
https://www.ufcgym.com/
www.futureoffitness.co
Stuart Brauer is a 15-year student of strength and conditioning, and he was fortunate to find CrossFit in 2006. Since then he's dedicated his life to building a fitness business simply based on the pursuit of excellence. From humble beginnings making three figures and running park workouts to owning a million-dollar gym, he's now ventured into business consulting for gym owners looking to chase their dream.
He also helps owners solve their business problems through direct coaching and create entertaining + educational content for micro gym owners in the fitness industry via the handle WTF Gym Talk.
Links:
www.futureoffitness.co
https://www.wtfgymtalk.com/
Dr. Mike T. Nelson spent 18 years of his university life learning how the human body works, specifically focusing on how to properly condition it to burn fat and become stronger, more flexible, and healthier.
He has a Ph.D. in Exercise Physiology, a BA in Natural Science, and an MS in Biomechanics. He’s also an adjunct professor and a member of the American College of Sports Medicine.
He’s been called in to share his techniques with top government agencies, athletes at the top of their game. The techniques he’s developed and the results he gets for his clients have been featured in international magazines, in scientific publications, and on websites across the globe.
Links:
https://miketnelson.com/
www.futureoffitness.co
Justin Marston is a serial entrepreneur, having built two enterprise software companies and a marketplace. Now he's focused on e-fitness with Tribe - a platform empowering local and grassroots fitness creators to do interactive workouts with their members and fans.
Links:
https://www.linkedin.com/in/justinmarston/
https://www.tribe.fitness/
Connect with us: www.futureoffitness.co
Rick Mayo is an accomplished fitness business entrepreneur and founder and CEO of the Alloy Personal Training Franchise system.
Rick’s business journey began with his original personal training studio which opened in 1992 and is still going strong, having delivered exceptional fitness experiences to tens of thousands of clients in the Roswell, Georgia area. In 2010, as a result of his success, Rick started Alloy, a personal training business platform. As a result of Alloy’s combination of customized client programs, business systems, and technology tools, some of the leading health club and gym brands adopted the Alloy model and it rapidly grew to serve over 1,000 licensed fitness facilities worldwide. With years of experience deploying the Alloy systems under their belt Mayo and his team took the next logical step by launching the Alloy Personal Training franchise in 2019 to deliver a turnkey franchise opportunity encompassing the entire personal training business model from build-out design, through equipment, business systems, technology platforms. marketing, and more.
By providing with the right tools and knowledge, Rick Mayo and the Alloy Team have helped countless people unleash their potential, paving the way towards both personal and professional success.
www.futureofftitness.com
In this episode, we’re still with Natalia Karbasova, founder of FitTech Summit and with Sami Asikainen A serial entrepreneur. Deep experience managing cross-functional teams, Go-to-Market, building complex products, scaling and innovation. He’d built, exited and helped grow multiple companies in tech and health ranging from startups to post series A. Tune in as we discussed Carbon Trainer, fitness technology and the future of the gym.
www.futureoffitness.co
https://www.carbontrainer.com/
https://www.fittechcompany.com/
This episode is the second part of three series for FitTech Summit, and again, I am with Natalia Karbasova, founder of FitTech Summit and we are both excited to dive into Joel's wealth of knowledge when it comes to the area of recovery and regeneration.
Joel Jamieson is widely considered one of the world’s foremost authorities on strength and conditioning for combat sports, having trained many of the sports best athletes since 2004. He is the author of the bestselling book Ultimate MMA Conditioning and is a contributing writer to several top magazines and a frequent guest speaker at conferences and seminars all over the world.
https://www.fittechcompany.com/
This episode is the first of three part series for the Future of Fitness, just about the FitTech Summit and all the fascinating interesting things that are happening right now, as far as fitness technology and to give a little background on what the FitTech Summit is.
In this episode, we have Natalia Karbasova, founder of FitTech Summit and Andreas Gall.
Andreas Gall is a media expert with 30 years of experience. He is a trained radio, television and sound engineer and held various leading positions at radio stations. He joined Red Bull Media House in 2007. Worked there as Chief Innovation Officer and Chief Technology Officer. What all his stations have in common: He always experimented with his fascination for audio.
So it's no coincidence that his latest projects also revolve around this topic. This year he founded his own company: Human-Centric-Innovators to enhance human uniqueness – with the help of symbiotic technology tools and solutions.
Links:
https://www.fittechcompany.com/
Connect with Natalia
Connect with Andy
Brandon brings an edgy fitness approach to the valuable experience he’s earned as a professional athlete, personal trainer, gym owner and now Co-Founder and Chief Concept Officer of MADabolic.
Convinced that strength & conditioning was essential to his hockey career, he immersed himself in the fundamental elements of Power Lifting, Interval Weight Training (IWT) and Plyometrics. He has also practiced the unusual movement patterns of Muay Thai, Boxing, Aikido and Foundation Training.
With MADabolic, Brandon has merged his formal and informal fitness education to co-create a uniquely distinct and effective product. While his various certifications and hands-on experience are markers of his expert qualifications, his enthusiastic approach to living and spreading the MADlifestyle speaks just as loudly about his passion for fitness.
Growson Edwards is the Founder & CEO at CIPIO.ai. He is a technical expert and a true professional. He has a unique sense of business objectives and the latest technology and knows how to blend both. Growson is a highly trusted resource and advisor when it comes to leveraging technology to achieve strategic business objectives.
Connect with him: https://www.linkedin.com/in/growsonedwards/
https://cipio.ai/
Connect with us: www.futureoffitness.co
Eamon Lloyd is the Senior Director - Head of Partnerships UK, Ireland & Netherlands at Gympass. They are on a mission to make Wellbeing Universal, and with it forge long-term operator partnerships, which see true mutual benefits. They are the UK leaders in corporate fitness sales, uniting employees from their corporate partners with a curated network of fitness facilities.
He works side by side with our operator partners to achieve outstanding results. Every partnership is bespoke and all marketing and attention is focused on the inactive employee so rather than taking from the existing pool we attract new members to facilities.
Like his colleagues at Gympass, he is extremely passionate about getting more inactive people to exercise and believe we have the best solution on the market to positively impact the membership penetration rate.
Links:
https://site.gympass.com/us/corporate
Connect with Eamon
Connect with us: https://www.futureoffitness.co/
Jonathan Puskas is a former World Record holder (cycling) and accomplished Operations and Human Resources executive with two decades of experience in Human Performance supporting organizations ranging from non-profit start-ups to Fortune 100 companies including Intel, Microsoft, Nike, adidas, Google, and the U.S. Navy.
Connect with us: www.futureoffitness.com
David Freeman is a health and fitness professional that has been in the fitness industry for 15 years. He is the National Digital Performer Brand Manager| LT Inclusion Council Director with Life Time The Healthy Way of Life Company. He has been featured on the cover of Experience Life Magazine as an innovator within the health and fitness industry, and was featured in Men’s Health and Men’s Journal, as the subject matter expert in helping change lives around the world and grow Life Time’s performance brand, Alpha. David attended the University of Richmond where he played football, and went on to play professionally overseas where he first found his calling and purpose as a fitness professional
Connect with us: www.futureoffitness.co
This week we have Andy Peat, he has had an extraordinary journey in fitness. He's been a franchisee, sales manager and CEO at Lift Brands, which manages the Snap Fitness franchise chain. While he admits franchising has its challenges, he's an advocate for a business model that provides easy access to business opportunities.
connect with us: www.futureoffitness.co
Juliet Starrett is an entrepreneur, attorney, author, and podcaster. She is co-founder and CEO of TheReadyState.com, which has revolutionized how athletes think about human movement and athletic performance as well as former CEO of San Francisco CrossFit, one of the first 50 CrossFit affiliates. She is the co-author of the Wall Street Journal Bestseller, Deskbound and co-host of The Ready State Podcast. Before turning her attention to The Ready State and San Francisco CrossFit full-time, Juliet had a successful career as an attorney, practicing complex commercial litigation at Reed Smith for nearly eight years.
In recent months, Juliet and Kelly have taken a stand for kids’ health with StandUpKids.org, which seeks to get stand-up desks into schools across the country and promote healthy movement, exercise and lifestyle in today’s youth with goals of combating the obesity epidemic, and instilling healthy lifestyle and diet practices. She also talks about their mission to help - to Relieve Pain, Prevent Injury, Improve Physical Performance
Street Parking was founded by Julian and Miranda Alcaraz in 2016. Miranda – after 15 years in the fitness industry, 8 years on CrossFit HQ seminar staff, and 8 years competing in CrossFit. Julian – after 10 years in the fitness industry, and 5 years competing in CrossFit. Both having trained and competed at the highest level – the CrossFit Games – they found themselves in new territory – busy. Julian was running a business and Miranda had settled into a full time job. At the time the couple was dating and lived over an hour away from each other. They noticed something interesting. The workouts they would post on their social media from HOME – with simple equipment – was what people who followed them responded to most.
An idea was formed. Post the simple workouts we are doing at home – so people can follow along. Charge a fee that is totally doable for most people. Create a community where we can push and motivate each other. The first ever workouts were posted in November 2016 (just a few days before Miranda found out she was pregnant with their baby boy). Memberships went up for sale the week before New Years. Within the first month, Street Parking had 700 Members.
Miranda has had huge success in the fitness industry and now in business. Her current business, Street Parking, has over 10,000 members and she started in less than two years ago! Street Parking is a workout program designed for people who have limited time and/or equipment. Let’s listen to how she accomplished this in such a short time.
Listen, subscribe and share!
Conor O'Loughlin is the CEO of Glofox. Having played professional rugby for an 8 year period with Connacht, subsequently built out a web and app development business which provided tech services on a consultancy basis. Through this business Conor and his co-founders (Anthony Kelly and Finn Hegarty) recognised how the fitness industry has evolved and specifically how the challenges around managing these businesses were facing could be solved using technology.
Let’s listen to his journey, the idea of Glofox, how they’d deal with COVID and their mission to become the number one operating system for the fitness industry.
check out: glofox.com
connect with us: futureoffitness.co
Marc Zionts is an executive, athlete, and environmentalist and has been successfully leading companies since 1987. Zionts is the Executive Chairman of Precision Nutrition, a BV Investment Partners portfolio company.
We talk about building resilience in coaching like partnerships with clients to optimize health, well-being through developing and sustaining positive mindsets, the tools that need to use to help health coaches automate their business and much MORE!
Relevant Links:
https://www.instagram.com/precisionnutrition/
https://www.facebook.com/insidePN
https://twitter.com/insidePN
https://www.linkedin.com/company/precision-nutrition/
Connect with us: www.futureoffitness.co
Kelly Starrett is a CrossFit trainer, physical therapist, author, and speaker. His 2013 fitness book, Becoming a Supple Leopard, was featured on The New York Times bestselling sportsbooks list. He is a co-founder, with his wife Juliet Starrett, of the fitness website MobilityWOD.
He created The Ready State Virtual Mobility Coach. It’s like having a virtual Kelly Starrett in your pocket. And it’s already helped tens of thousands of people resolve pain, prevent injury, and improve their physical performance.
In this episode, we’ll get Kelly’s thought processes behind “Stepping Into The Gap”
Relevant Links:
https://thereadystate.com/
The Ready State Youtube Channel
Connect with us: https://www.futureoffitness.co/
Reed Davis, Board Certified Holistic Health Practitioner (HHP) and Certified Nutritional Therapist (CNT), is an expert in functional lab testing and holistic lifestyle medicine. Over 20 years ago, Reed Davis recognized people were caught in a “cycle of trial and error” and he committed to being the last person they needed to see. While working with top leaders in alternative medicine, he ran thousands of labs on thousands of people and learned to identify “healing opportunities.” Using all-natural, drug-free protocols, Reed made observations about who got better and who didn’t, codifying which “general principles of health building” would outperform “specific treatments” being provided by standard and even alternative medicine. And through this work, he then developed the Functional Diagnostic Nutrition® Certification Course and D.R.E.S.S. for Health Success Protocol® to educate and empower as many people as possible about how to get well and stay well naturally, so they, in turn, may empower others to do the same.
Resources and Links:
https://www.facebook.com/FunctionalDiagnosticNutrition/
https://twitter.com/FDNtraining
https://www.youtube.com/channel/UC7xDnEKCe9gKeWZ2vbE3C8w
https://www.instagram.com/fdntraining/
https://www.linkedin.com/company/san-diego-natural-health-&-fitness-ctr/
Connect with us: https://www.futureoffitness.co/
Robb Wolf is a former research biochemist, a 2X New York Times/WSJ Best Selling author of The Paleo Solution and Wired To Eat. Robb has transformed the lives of hundreds of thousands of people around the world via his top ranked iTunes podcast, (The Healthy Rebellion Radio, The Paleo Solution Podcast) books, and seminars.
Robb has functioned as a review editor for the Journal of Nutrition and Metabolism (Biomed Central) and as a consultant for the Naval Special Warfare Resiliency program. He serves on the board of Directors/Advisors for: Specialty Health Inc, The Chickasaw Nation’s “Unconquered Life” initiative and a number of innovative start ups with a focus on health and sustainability.
Robb holds a purple belt in Brazilian Jiu-jitsu and is a former California State Powerlifting Champion (565 lb. Squat, 345 lb. Bench, 565 lb. Deadlift) and a 6-0 amateur kickboxer. Wolf has provided seminars in nutrition and strength & conditioning to a number of entities including NASA, Naval Special Warfare, the Canadian Light Infantry and the United States Marine Corps.
Resources and Links:
https://robbwolf.com/
The Healthy Rebellion Radio
Connect with us: https://www.futureoffitness.co/
Dan Uyemura and I talked about our own ways on how we use social media, how to be more creative with online fitness/health marketing strategies than ever and get useful social media strategies for 2021! Dan is a lifelong web application developer turned gym owner that saw a glaring hole in the gym management software space and decided to fill it. He believes customer experience is the primary thing most small business owners don't pay enough attention to, and has a personal mission to help gym owners build better businesses and help more people in their communities.
Resources and Links:
https://www.facebook.com/pushpress
https://www.facebook.com/danielsan (personal)
https://instagram.com/pushpress
https://instagram.com/danielsan (personal)
https://www.linkedin.com/company/pushpress
https://www.linkedin.com/in/danuyemura/ (personal)
Connect with us: https://www.futureoffitness.co/
Tune in as Ian Mullane explains his software solutions for Brick and Mortar. He is the Founder and CEO of Keepme, launched in 2019 - a business dedicated to increasing the revenue of health and fitness operators utilizing Artificial Intelligence, an AI-powered sales and marketing CRM platform for the fitness industry.
Resources and Links:
https://twitter.com/keepme_ai
www.keepme.ai
https://www.linkedin.com/company/keepme-ai/
Connect with Ian
Connect with us: https://www.futureoffitness.co/
Coach McQuilkin is the Director of Training and Education for Power Athlete, a worldwide
strength and conditioning organization focused on empowering performance. Chris has led over
100 clinics across 16 countries spanning 6 continents introducing the Power Athlete
Methodology to athletes, sports medicine professionals, performance and sport coaches.
Resources and Links:
https://www.facebook.com/chris.mcquilkin
https://twitter.com/TexMcQuilkin
Instagram: @mcquilkin
Connect with Chris
Connect with Future of Fitness: www.futureoffitness.co
Natalia Karbasova is founder of FitTech Summit and CEO of FitTech Company and Founder of FitTech Summit. Previously, Natalia was with Hubert Burda Media, one of Europe’s largest media companies, for 9 years. She worked as personal assistant to the company owner and one of Germany’s top billionaires, Dr. Hubert Burda, looking into global digital trends.
Later on, as Burda’s Creative Evangelist, she successfully launched several innovation initiatives like hackathons, rapid prototyping labs, pitch competitions and startup conferences. She founded the FitTech Summit while still at Burda and spun it off 2020 to run it as an independent company. She has been into track-and-field athletics for 8 years and is a certified fitness coach.
Resources and Links:
https://www.linkedin.com/company/fittechsummit
www.fittechsummit.com
Connect with Natalia
Mike Fantigrassi is the Senior Director of Product Development at the National Academy of Sports Medicine. (NASM) Mike is a results-driven leader with diverse expertise and an extensive network of contacts within the fitness industry. He has a proven ability to thrive in a fast-paced, dynamic environment. He has an extensive background in education and training program development/presentation. Mike is passionate about fitness, education, and helping others develop new skills that result in growth and success. He is fascinated by emerging health and wellness technology and fitness startups that are driving positive change.
What is Mike’s history? (0:47)
- Mike went to college at Florida State University. Like many people at that age, Mike was unsure what he wanted to do for the rest of his life. He was particularly drawn to fitness and, more specifically, nutrition.
- Mike fumbled a bit with his choice of career. He wanted to go to medical school and then physical therapy school before settling for chiropractic school. Still, to fulfill the prerequisites for that, he had to get his undergraduate degree in food and nutrition.
- That was the earliest version of the personal training undergraduate degree that someone would get to prepare to do personal training with a strong emphasis on nutrition. Mike had not wanted to go in the direction of dietetics and Clinical nutrition, but he did get to do was be a fitness trainer on Florida State University’s campus for a year and a half.
- At the time, they had just opened up a large-scale recreational weight training facility that was state of the art. One of the best things that Mike went through was two weeks of training with the gym manager and everyone else who was involved.
- It was Mike’s first exposure to learning how to be a good trainer. You can read about that stuff in textbooks but having the experience of being mentored and knowing you are receiving quality information is irreplaceable.
- Once Mike graduated, he did a bit of coursework that he had needed to complete. After that, he moved to South Florida, where he had grown up and started working as a personal trainer for Gold’s Gym. He did that for a bit before transitioning into making sales for a gym that was going to open but never ended up opening, and from there, his journey just continued.
What steps have fitness professionals taken to educate themselves amidst everything that has happened this year? (7:11)
- The beauty of COVID and Mike believes that anybody in the fitness industry selling education content saw a bump in their sales because of the third recession mike has had the experience.
- He started working for NASM in 2010 on the heels of the 2008 recession, which laster until 2010. During these times, you see people jumping careers; people went from personal training to real estate and vice versa.
- However, during times of uncertainty, people tend to invest in themselves. Mike read an article that MBA programs are filling up; it is becoming difficult to get into different education types. Mike went through an MBA to help him with the business side of things they do at NASM.
- 2020 has been a record year for NASM. It has been the best year they have ever had, and Mike believes a lot of it came from COVID and then executed many things they had wanted to do for a long time. In particular, they wanted to utilize instructor teams that they have built up and maintained for a long time and push out a lot of content for their audience.
- This year alone, they have done 125 different types of webinars and broadcast. They have multiple things they do on their Facebook page that gets plenty of engagement, which Mike believes audience members are hungry for.
What are the most significant differences Mike thinks fitness professionals need to understand doing virtual vs. in person?
- The difference is something that Mike and NASM are trying to address through their product. One of the things they were going to do before COVID was to get their instructor team together once a year.
- This year in April, they were going to do media training with them. Everything from audio to on camera and how to read off of a teleprompter, unscripted stuff; because they had noticed the trend approaching. COVID accelerated that trend.
- They looked at two platforms on which you can do virtual training. Mike did a lot of the research himself, and there was someone else coaching him too. They found that when virtual training is done right, it is surprisingly effective.
- Mike was surprised at how much he enjoyed remote coaching. He has also seen people struggle to adopt online coaching because they treat it like a regular session, leaving the coach and trainees disjointed and detached from the session.
- Mike says online coaching is a skill set that you need to develop. You cannot do the same things you can do in person, and you have to understand that. You have to know how to make the experience enjoyable for everyone involved.
NASM
NASM is the world leader in fitness certification, education, and performance. For more than 30 years, the National Academy of Sports Medicine ™ (NASM) has set the standard in certification, continuing education, solutions, and tools for health and fitness, sports performance, and sports medicine professionals.
Resources
Connect with Mike: LinkedIn
NASM: Website
Connect with Eric: LinkedIn
Dan John has coached for more than 30 years. He's helped hundreds of athletes pack on double-digit pounds of rock-solid muscle. As an athlete, John broke the American record in the Weight Pentathlon. He is the author of several books, including Intervention.
How has Dan’s 2020 been? (0:57)
- Dan does believe in the COVID virus. He says he is one of the few people who trust science lately. His whole career has always been a dance between technology and theology.
- Just the other day, Dan was at a cafe, and a young 30 something-year-old white American couple were refusing to wear masks and giving the waitress trying to reinforce the state of Utah’s law a tough time because of it.
- Dan believes the problem lies with ignorance. Which is to ignore, and many people are choosing to ignore common decency to take care of the elderly. Dan himself is 63 with a history of a severe lung disease called pleurisy.
- Dan finds it increasingly frustrating that he knows so many people taken by the virus, and yet it is still so hard to get people to wear their masks. Dan says it goes back to Dicken’s A Christmas Carol where you know the girl has wanted and the boy has ignorance and Dicken tells us that we were both but mostly the boy, which is the most disappointing thing about 202 to Dan.
- Dan has had an online presence since 1998. His new project Brian Walton has a thing called Workout Generator. You do not need any plug-in equipment; you don’t even need equipment. It will spring out workouts for you based on what you need and have available.
- Dan has been able to finish writing a book this year, and he is working on Powell’s set sleeves and redoing EZ Strenght. They are deep in the project currently. He says it has been a good year, but he feels that they could do better.
What is Dan’s routine? (5:36)
- Monday through to Friday, at 9:30, he opens his garage, which is his gym, and people from all around the world will come and workout with Dan. When Dan was getting ready for the Olympic lifting meet three days a week, he would snatch overhead squat.
- Monday, Wednesday, and Friday are whole-body workouts, so push, pull, hinge, squat, and some loaded cores. Tuesdays are ‘buns and guns’ where they do hip thrusts, many deadlifts and arm workouts, etc.
- Thursday is for doing Tim Anderson’s original strength workout. That is more or less the big picture of Dan’s Monday to Friday. He does not generally work out on the weekends because it is how life has worked out for him.
- Almost every day, Mike leads them through the training. They have suspension trainers, and they use their body weight to stretch and move things around. They do original strength almost every single day.
- They try to do good workouts. Many days Dan will strap on ankle weights of 5 pounds each and grab 3-pound dumbbells before going for a run of a few miles. The work of Leonard Shorts works Back in from the ’80s. Dan believes heavy hands are the gentlest, which means if you put weights in your hands while you walk or run, you pump them subconsciously.
- His legs counter his hands during these exercises, and he pumps slightly higher than his shoulders. It gets his heart rate where it needs to be in his target zone, and if he does it correctly, they can have a fantastic conversation.
How does Dan track his heart rate? (8:49)
- He bought the Phil Maffetone heart rate tracker. It is the one that connects to the IRS, and it gives you GPS tracking. He has been using it every three or so weeks and, during his testing of the product, has found that he is quite happy with it.
- Whenever Dan feels like testing his heart rate or feels strange, he likes monitoring his heart rate to ensure it stays in his targeted zone. Dan always has a target zone where he can still talk, but his breathing is stable and within his target zone.
- Dan also utilizes a chest strap. The strap is excellent, but you have to keep looking down at it. You have to open your phone while you are swinging weights, and it becomes a bit of a hassle.
- For most lesson centers, Dan believes in the talk test. Say, for instance, you are walking with your 89-year-old grandma, and you’re walking with her, and suddenly she gets quiet. You might feel fine, but you have blown off her walking talk.
- Another point that Dan uses it for is, for example, when he does the 0.2-mile loop around his block 15 times, all he has to do is what is called the MAF test, which is the max aerobic function.
Dan John University
Here you will find Dan's most famous programs along with a customizable workout generator built to suit your needs. You pick the equipment you have, the schedule you want, and the appropriate difficulty. Along with the custom workout generator, you'll also have access to Mass Made Simple, the Humane Burpee, and many other popular programs.
Resources
Connect with Dan: Website
Dan John University: Website
Connect with Eric: LinkedIn
Don Moxley is the Director of Applied Science and Brand Development at Longevity Labs. His message statement is, “Understanding and directing individual changes that alleviate suffering and contribute to the betterment of well people.” He was Captain of The Ohio State University Wrestling Team, where he earned a Big 10 Championship in 1985.
What is Don’s background? (1:27)
- Don is an exercise physiologist by training. He spent 25 out of the last 35 years as an adjunct or assistant professor at some academic preparation level or universities. Don has always had one foot in the fitness industry, whether in sales, marketing or education roles or even applied sciences.
- His last job in the human performance section was as a sports scientist for Ohio State, working closely with the wrestling program. He was there from 2015-2018. The coach at Ohio wanted Don there, but the athletic department did not care much for his presence.
- Don made the athletic department make decisions they did not want to, so he exited when he received an offer to enter the cannabis industry. While working in exercise science, particularly in the recovered space, they worked with heart rate variability, which is used to measure athlete readiness.
- In the process of doing this, a couple of the pro guys in the industry asked Don what he thinks about cannabis. Don did not know much about cannabis at the time, but if his NCAA athletes tested positive, they would get kicked off the program.
- Cannabis has been stigmatized so much that it is hard to find excellent and accurate information on the subject. However, with some push and resources from friends of his and an incredible offer, Don decided to enter the cannabis industry.
What does Spermedine do, and what is it responsible for? (8:24)
- Spermidine triggers an interesting intracellular process called Autophagy. It is a word seen in the health and fitness community. It is associated with fasting and intermittent fasting that triggers autophagy.
- Looking at Spermidine’s experimental models for extending longevity, the one universal model is calorie restriction. If you want increased longevity across the board, calorie restriction is the critical factor to do that.
- But it is a challenge in itself, and you cannot starve yourself to immortality. Autophagy ends up being the critical process so that when there is a calorie restriction in your environment, your cells recognize this and they begin a process called intracellular cleaning,
- That cell could have a protein that misformed and is no longer functional, but it is sitting there, gumming up the rest of the process. During autophagy and intracellular cleaning, that non-functioning cell gets used up and makes space for new functional cells.
- Spermidine acts as a trigger for autophagy and intracellular cleaning, therefore helping people live healthier, longer lives with the simplicity of a product they can readily purchase.
How has COVID affected Spermidine? (21:18)
- Looking into Spermidine and the research that is out there already, Autophagy's process contributes to immunity drastically. Don has a paper that had been accepted and is in final edits right now for a world-renowned journal that shows spermidine supplementation to human sells stops COVID transmissions by 85-92%
- Immunity is a big deal, especially in these times. Dirty cells do not promote immunity, so when we start to look at the process of autophagy, its relationship to immunity becomes more significant.
- We live in extremely energy toxic environments where the process of autophagy is rarely allowed to happen within our bodies. With the pandemic, people realize they have realized they have to look after their metabolic health.
- The relation between poverty and COVID is high. People in populations that are heavily crowded within inner cities are not crystal clear and clean suburb classes. Even COVID has also affected them; they have not been hit as hard as the already lower class populations have been.
- Metabolic health could, however, be a problem found within both populations. People need to start paying attention to all the intracellular activators they have to help them fix and improve their immune systems' metabolisms in the process.
Spermidine
SpermidineLIFE® is the world's first naturally extracted and clinically tested dietary supplement to promote cellular renewal. The active ingredient, spermidine, is considered key to slowing down the cellular aging process. As the body ages, spermidine levels decrease, along with the self-renewing power of its cells.
Resources
Connect with Don: LinkedIn
Spermidine: Website
Connect with Eric: LinkedIn
Jim Crowell is the Founder at JWC Advisory Group, Founder and Investor at Boost Capital, and former CEO of Opex Fitness. He is a board member of The Brand Q Method. Jim is a strategist who loves to learn and help others improve.
How did Jim get to where he is now? (1:35)
- Jim went to Penn State where he played tennis for them.
- Jim had been an athlete his whole life and loved the idea of training and fitness.
- He enjoyed training tennis because it had been his college sport and he enjoyed going to tournaments and competing.
- He loved the idea of getting better at things.
- Being a hedge fund trader had taught him how the world works and how money flows etc.
- Towards the end of that career, Jim felt that he wanted to be a part of the health and wellness industry.
- Leaving the hedge fund business, Jim opened a CrossFit gym with a friend of his in Pittsburgh.
- They did well and opened a second gym. After 4 years Jim sold the business to his business partner at the time.
- Gym moved to Arizona to work with Opex Fitness. He worked himself up to the role of CEO and helped them build a global coaching education, a gym licensing business, remote coaching, and one on one sessions.
- Jim left Opex in 2020 and has been advising and investing typically around the fitness and wellness area.
- Jim loves the idea of being a part of the evolution of fitness because he believes fitness is a very immature market in many verticals.
What does Jim consider to be a mature market? (4:00)
- Setting COVID aside, consider going to a restaurant.
- You have a good idea of what type of restaurant model will work.
- Technology is being put into restaurants too. We are seeing this now especially because of COVID.
- People are eating from home a lot more but in terms of successful restaurants, considering COVID lifts and the vaccine is out, people will want to go back out to restaurants.
- Restaurants have a fair amount of competition and the restaurant owners either have competitive advantages or they have to run extremely efficiently to survive.
- There’s an efficient market in fitness right now. You are seeing so many new things come out and you are seeing brand new markets that do not have competition yet.
- A lot of legacy brands like Equinox have immediately shifted to an online ecosystem.
- So where people thought there was no competition there is now becoming competition.
- We are seeing jockeying for who is going to take the lead in the big categories.
- Jim believes in the big categories there are always a few that win and by win he means they get higher margins because they have competitive advantages.
- It’s the companies who create sustainable competitive advantages that have the most likelihood of success.
What should an investor be looking at in 2021? (40:50)
- Once you put investors on your LinkedIn profile, you will get a whole bunch of stuff coming through to your profile.
- Some of them might be interesting but a lot of it won’t be worth looking at.
- Jim’s friends like to invest in early but not launch products that have shown traction and can scale.
- These are not highly competitive markets unless the product has shown that it has better traction in a significantly large market.
- Looking at the technology side, it is where most investor’s minds are going.
- You have to differentiate and you have to be simpler and more valuable.
- If you are brick and mortar in terms of gyms, investors are only looking at you if the price is depressed and they think they can get a return based on that.
- A lot of investors are looking to buy into franchise concepts, corporately owned concepts out of bankruptcy right now.
- Technology obviously has scale. It is where people are going.
- There are opportunities for the investors to get into companies that just got obliterated by COVID but still have good assets on the book.
- You have to know what you want and what your return profile will look like. If investors aren’t direct experts in the industry they need to have conversations about what real value and real barriers are.
JWC Advisory Group
At JWC Consulting they offer you a complete service in Compliance which includes but isn't limited to Food Safety, Health and Safety, Human Resources, and Internal auditing to enable you to perform better and safer. From creating systems of excellence conforming to international standards ensuring product and process safety to training your people to work in a safe way, assessing how you’re doing, and helping you perform even better in the future, they are there to assist you at every step of your safety journey.
Resources
Connect with Jim: LinkedIn
JWC Consulting: Website
Connect with Eric: LinkedIn
Philipp Roesch-Schlanderer is CEO/Co-Founder at eGym GmbH. Prior, he studied Business and Technology Management at Columbia University in New York. With eGym Philipp Roesch-Schlanderer has taken fitness training into the digital age. Before his keynote at the ISPO Digitize Summit, he talks about the digital transformation of the sports industry and his company as a positive example.
How did Philipp get to be the founder of eGym? (0:48)
- Philipp was born and raised in Germany before moving to the U.S for University.
- He attended Columbia Business School in New York City.
- When he started there, his friends told him he needed to wear his Columbia T-shirt every day and at least two times a week take the shirt to a gym.
- That was the first in Philipp’s life that he ever went to a gym and he did not understand the product.
- He would press the quick-start button on cardio machines and it would just go, not according to his own goal or body.
- Whenever he left the gym, Philipp was never sure whether he was successful or not because there was a lack of data.
- During that time, and speaking to his friends and other people who go to the gym, a lot of them had the fact that they weren’t very successful in common.
- They also said the experience does not feel great and most of them said that they’ve been in and out of gym memberships because of New Year resolutions.
- So many people understand that they have to go to the gym but the product just doesn’t work for them.
- Philipp believes that with technology he can fix a lot of that and he believes technology will also help make the fitness industry much larger than it is.
- That is why he started eGym.
Where does Philipp see the greatest potential for technology within the fitness space? (4:09)
- When Philipp thinks about the gym, he sees it more as access to tools.
- You sign up for your membership and you have access to all the machines and weights etc.
- About 80% of people go to the gym with a training goal in mind.
- Philipp compares access to tools vs access to solutions.
- For example, imagine a restaurant where you cannot order a salami pizza already made, but you have access to all of the tools or ‘ingredients’ to make your salami pizza.
- This is how gyms are providing service, if you have a training goal, you still only get access to the tools.
- In gyms, you need to find your way on your own.
- And so Philipp believes through technology, gyms can turn from access to tools, to access to solution providers.
- Philipp imagines a gym where every piece of equipment knows you, knows your training goal, and your current state of training.
- Every piece of equipment would set itself up for you automatically and guide you through an ideal, perfect workout for you.
- When you leave the gym you also see the data that is meaningful and makes sense to you.
- It makes you understand the progress you have made while training.
- 80% of people do not just want the solutions and what they need is a personalized experience.
- You hear a lot of, what could be the digitization of gyms? How could digital technology be used for gyms? And it turns into a lot of different rabbit holes.
- Philipp firmly believes that the digitization of the gym means personalizing user experiences. He believes this is where the biggest impact of the technology lies.
What future does Philipp see in the industry? (29:26)
- There is no question that 202 has been a tough year for the fitness industry.
- If politicians decided that gyms are now on a zero revenue level they could shut down gyms again.
- Sometime in 2021, there should be a point where gyms are allowed to reestablish themselves and get their finances in order.
- Philipp is excited because the gym industry has never been dependent on the economic cycle.
- Whether it was 2001 or 2012, it has always been a great time for the gym industry.
- There might be a recession because of Corona but it’s not problematic for gyms, the industry keeps growing by about 4-5% yearly.
- The growth in the industry was large because of health awareness and Philipp feels that 2020 has made people more health-conscious than ever before.
- A lot of people are wondering about their immune systems and this has woken people up to want to live healthier lifestyles.
- Stats from a McKinsey study shows that in China people were already living a lot more health awareness than before.
- A lot of people in the gym industry have been frustrated about politicians locking them down.
- Everyone understood gyms as being an aesthetics kind of thing but not people’s views on it are shifting from aesthetics-focused to more health-based workouts.
- And so Philipp believes in the future that the growth of the gym industry will be exponential and easily surpass their steady 4-5% growth rate yearly.
eGym
EGYM is a global fitness technology leader providing fitness and health facilities with intelligent workout solutions. EGYM makes exercising smarter and more efficient with its comprehensive suite of connected gym equipment and digital products that integrate seamlessly with 3rd-party hard- and software. The result is a fully connected training experience that drives measurable business and health outcomes on and off the training floor.
Resources
Connect with Philipp: LinkedIn
eGym: Website
Connect with Eric: LinkedIn
Jerred is a Strenght and Conditioning Coach and founder of End of Three Fitness. He is a former Physical Training Leader and Fitness Program Manager with the U.S. Airforce Special Operations Command., and he's been featured in WOD Talk Magazine, Sweat RX Magazine, Life Hacker, The Huffington Post, The Art of Manliness, and more. He currently coaches and programs for hundreds of athletes from military operators to stay-at-home moms.
How did Jerred get to where he is now? (0:39)
- Jerred did not start with the common path most people take to become a coach.
- Jerred wanted to be a fighter pilot since he was very young, and fitness was intertwined with that dream.
- Starting early in highschool, Jerred always had a passion for fitness.
- However, he also wanted to fly, and fly something fast.
- He spoke to his dad around the time he was to be off to college.
- He told him about how he wanted to do both fitness and flying, trying to get some fatherly advice.
- His father told him he can coach or be a fitness trainer at any point in his life, but you can’t be a fighter pilot any time in your life because of their age limitations.
- So Jerred decided to be a fighter pilot and pursue his goal of fitness later in life.
- He spent four years doing ROTC in college and he got accepted into a program called Euro-NATO Joint Jet Pilot Training.
- He completed the program and ended up flying, 2 years later he ended up injuring himself in an aircraft.
- He got a bad hernia which ended up making him need surgery and physical therapy and after that he was not allowed to fly a high g-force aircraft anymore.
- After the flying door got closed in his face, Jerred had only one other door open and that was fitness.
- He started getting certifications, writing, reading, and blogging. Pretty much anything he could do to pursue his goal of going full fitness entrepreneur.
- Jerred says there’s a surprising amount of entrepreneurship involved in making fitness your career.
- A big part of Fighter Pilot training is the long hours, training days would usually go up to 16 hour days.
- So knowing how hard the hours were, Jerred has started working out from home prior to leaving for his training.
- He had no money so he built all the equipment he needed to stay fit in his garage with minimal capital involved.
- He ended up sharing these DIY fitness equipment online and that was how he started getting traffic for his fitness business.
- Jerred was not passionate about building the equipment, he was only passionate about fitness itself and so he dove into the coaching and programming side and built up his audience slowly but surely to get to where he is now.
What has the pandemic changed about the concept of a garden gym for Jerred? (9:24)
- Jerred says garage gyms are definitely pickup up popularity.
- There is a bit of a divide between what people were interested in when it comes to real gyms and garage gyms.
- Jerred thinks both are good in their own ways and even though they are different
- Jerred does not think any trainer would say “I only cater to garage gym athletes” and this is because you can do any fitness you would do at a facility in your garage, living room, or wherever you want.
- Home gyms and garage gyms have grown in popularity exponentially over the last year because of the pandemic.
- Home guy people are a bit more limited in terms of space for their workouts within their living room or bedroom etc.
- Jerred has noticed that his business is now attracting a certain type of person and then there were others that looked interested but Jerred’s style turned out to not be what they are looking for.
- Rogue fitness has escalated immensely and they are struggling to keep up to date with all the production they need to do, to the point that they are skipping out on old annual traditions like matte black Fridays.
- If Rogue can catch up with all of their resources, Jerred believes that garage gyms are going to become a staple for the fitness industry from here on out.
End of Three Fitness
End of Three Fitness is a fitness and conditioning business that has one person, and that is to make you a better human. They use their study and application of doing as they call it: Better humanology. They focus on garage gym athletes, the ‘other’ guy/girl, and humans around the world get better and healthier.
Resources
Connect with Jerred: Twitter
End of Three Fitness: Website
Connect with Eric: LinkedIn
Joe Sanok is the founder of Practice of the Practice Podcast the #1 podcast for counselors.
He is also a keynote and TEDx speaker as well as a business consultant and writer. He has been featured on Huffington Post, Forbes, GOOD Magazine, Reader’s Digest, entrepreneur on Fire, and Yahoo News.
He has published 5 books and has been named the Therapist Resource’s top podcast, consultant, and blogger.
How did Joe get to where he is now? (0:44)
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Joe was trained as a traditional therapist. After getting his Masters in counseling and psychology he first worked at non-profits and community mental health.
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He tried out counseling private practice as a contractor to help pay off his student debt and found that he liked it.
- He started his own practice when he moved back to Northern Michigan and saw it as his ‘side-gig’ until one of his interns mentioned that they would love to work at his practice.
- He was hired at the community college in Traverse City and it was during that time he started listening to more and more podcasts.
- Listening to people like Pat Flynn and Lee Dumas inspired him and he ended up starting his own podcast in 2012 called Practice of the Practice.
- In 2014 he was reevaluating his job at the community college and decided to quit and rather do his counseling and podcast full time.
- Once his podcast really gained momentum, Joe sold his practice and is now completely location independent, they live in a camper house and travel the nation while podcasting on the road.
How did Joe’s podcast start out? (5:57)
- Joe did not have a clear plan when he started his podcast.
- When new podcasters ask Joe for tips on starting their podcasts, he will tell them that having a clear place and clear arc for your p[odcast is important.
- Joe’s first few episodes were really just him reading a book and then telling his audience what he learned from it.
- He also gave his audience thoughts on how to apply what he learned from the book to private practice.
- Sometimes he would reach out to someone to be a guest on his podcast but mostly he said it was him just trying out different things with zero plan, trying to see what worked.
- Listening back on his first episodes now, he admits they are pretty terrible but he learned by doing.
Who does Joe primarily work with? (20:51)
- Joe says about 80% of their audience are counselors, therapists, psychologists and coaches are increasing in number every day too.
- A lot of their audience wants to do better at digital marketing.
- Membership communities, eCourses, and some fitness people are also appearing and working with Joe now.
- Joe gives special mention to Melissa from the Bom Bom podcast. She is a fitness instructor but she tackles the topic of the mom mindset where many women put everyone else’s needs, wants, and health before their own.
- She tries to teach women that if you care about your own wants, needs, and health then you will be a better mom and person overall.
What’s been one of the biggest challenges for Joe as a business owner and entrepreneur? (22:29)
- Thinking back to 2012 when he started Practice of the Practice that year was very difficult for him.
- His daughter was born in 2011 and it became clear soon after that she had some serious heart conditions.
- During the first year of her life, they didn’t sleep more than an hour at a time, having to constantly check up on her, feed her and change her diapers because her medication was to stop fluid from building up around her heart so she was going to the bathroom every hour and a half or so.
- They struggled to get her enough calories and her growth rate was stinted. She was in an out of the hospital the first year of her life and eventually she had open-heart surgery.
- 2 weeks after his daughter’s surgery, Joe was diagnosed with Thyroid cancer. His wife had a miscarriage, his grandmother passed away and his best friend’s wife got breast cancer sometime in the months of Joe going through his own treatments.
- Despite how difficult the year was, it acted as a clarifier for Joe and made him realize that he did not want to sit in a community college doing counseling for the rest of his life.
The Practice of the Practice Podcast
Practice of the Practice covers everything it takes to make your service-based private practice successful. Learn amazing ways to grow your referral count, save tons of money, and have a lot of fun in the process.
Resources
Connect with Joe: LinkedIn
Practice of the Practice: Website
Connect with Eric: LinkedIn
Omar Yunes Marquez has developed and grown businesses in the US and Latin America since 2000. He is currently Partner and CEO at 54D, an international wellness brand aimed at changing personal habits and empowering its members through a focus on exercise, nutrition, and recovery. He has an entrepreneurial background and experience as a multiple-franchise restaurant owner and real estate investor.
In the past he has also acted as CEO for the Union de Credito Mexicano, a regulated financial entity in Mexico focused on providing financing to small and medium companies.
What are the hallmarks of success for 54D (8:26)
- 54D is always striving to achieve new goals.
- Their entire business model is designed around members achieving their goals.
- They are not a gym with a monthly or yearly membership or even pay by the class.
- They want you there for a specific time long enough to achieve the result that you want.
- Their program started as a program that really went against the grain of the fitness industry, which was focused on having a consistent, measurable revenue in the long term.
- 54D went for a 9-week program. 54 Days of training broken into 6 days a week. Which is how they got the name 54D
- Instead of breaking up everything like most fitness programs where you would for example maybe do 20% training and 80% nutrition you have to do 100% for Training, Recovery, and Nutrition.
- Focusing on achieving that goal over a 54 day period and every time their clients achieved that goal and saw the results they would spread the word of 54D to their friends.
- That’s what Omar attributes to their success.
What were some challenges that Omar faced? (18:37)
- Even though 54D is in Latin America, Columbia, and the US, Omar said that everybody who is a client in the business has the same drive to feel good about themselves.
- So Even though the people are very different across the countries, they knew that the basic wants and needs, fears, and love were the same for their clients and that was to feel accomplishment and to get rid of what was physically or mentally bothering them with the 54D Program.
- This allowed 54D to have some certainty when they moved to the US as well. However, they also chose a good spot, Miami, to start off with because of how big the Latin American community is there.
- They originally invited 90 random people into the program for free, which was surprising as their program usually costs $3900.
- So while it was challenging expanding their franchise to the US, they found that business was roughly the same.
- Even now with COVID, they have members in 57 different countries and all of those members are striving towards the same goal.
How have they changed their business this year? (27:46)
- The main thing is, is that 54D went online.
- At the start of the lockdowns around March in Miami, they were streaming online classes for free.
- That was their first time online as they have never before been on YouTube or Instagram.
- They started online wanting to help people cope with being at home for such extended periods of time.
- They decided to offer these classes for free people they felt that it wouldn’t be fair towards people will less money to go crazy at home with nothing to do.
- So even though they could make a lot of money from these online classes, but they decided to help people out rather for about 4 months of free classes.
- After reestablishing the price of the classes, they were pleasantly surprised to find that most of the members stayed.
54D
54D is a program of human transformation which aims to align patterns of behavior, achieving physical, mental, and emotional changes in only 54 Days.
Resources
Connect with Omar: LinkedIn
54D: Website
Connect with Eric: LinkedIn
Joel is a best-selling author and one of the world’s foremost authorities on strength, conditioning, and energy programs. His strategies have been used by thousands of elite performers and top athletes worldwide, including the Navy, SEALS, UFC Champions, and dozens of teams from the NFL, NBA, MLS, NCAA, and more.
What’s been different for Joel these last 2 years? (4:20)
- Joel’s personal goal has always been to help as many people as he could on the conditioning side of coaching.
- He says this goal has grown quite a lot in the last two years.
- Back when COVID hit Joel thought that it was going to be a very hard period for his business.
- However, things actually picked up significantly for online education as more and more people were looking for certification.
- People have realized the industry is changing and that remote training is going to become a large part of training in the coming years.
- People will have to apply themselves more than ever and try and learn as many new skills as possible.
How does Joel’s certification equip coaches to kind of deal with the new world with remote coaching and things like that? (7:05)
- Joel was receiving a lot of emails at the start of COVID lockdowns from people who couldn’t access their gyms and wanted to stay in shape.
- Sending out a mass email asking if anyone would be interested in a free 30-day conditioning training video, he received a massive response.
- Keeping a limit of 300 people to ensure quality support for everyone involved, they sold out spots in two days.
- Conditioning training is a good skill for online coaching because you do not need a whole lot of equipment like if you’re doing something like strength training.
- Joel received many positive reviews from people saying that they have managed to stay fit and healthy thanks to his conditioning training.
What has surprised Joel within his specific niche? (16:40)
- Joel was surprised that so many people use conditioning for the goals they are working towards.
- The more people you encounter the more you learn about niche sports that are often overlooked that other people might take super serious.
- Seeing his training being implemented in these sports surprised but pleased Joel.
How is the fitness industry going to be different? (32:56)
- Joel believes all of the new technology is going to help people make better decisions, have better habits, and a better idea of how to improve their fitness.
- He believes we are going towards better personalization through technology and more of a holistic approach to health and fitness.
- The reason fitness use to break down for so many people was that there was little personalization within the programs.
- 40-50 people were doing the same program and now with remote training, it’s easier to work out individual programs for people as they can enter their nutrition, medical histories, and physical disabilities for the coaches to see.
Morpheus
Morpheus is the first fitness technology guaranteed to accelerate your recovery and make you more fit, It helps you shift your body into the recovery zone and accelerate your results when training.
Resources
Connect with Joel: LinkedIn
Morpheus: Website
Connect with Eric: LinkedIn
Shane is the founder of Dark Horse Rowing, the leading educator of indoor rowing education and career training for fitness professionals and athletes.
Shane has a BA in Business Administration, a certified CrossFit Kettlebell Certificate, a CrossFit rowing certificate and is CrossFit Level 1 Certified, Concept 2 Master instructor, and a certified ACE Group Fitness Instructor.
How did Shane get to be where he is now in the business that he created? (3:26)
- Shane was never the best student or athlete in high school.
- But he loved sports too much to give it up and eventually his grades and sporting abilities approved.
- When Shane started University he overslept for baseball tryouts and ended up trying rowing and fell in love with it instantly.
- Going to championships during his university years, Shane ended up being introduced to CrossFit through Stefan Rochet.
- So from there, Shane’s rowing team was using CrossFit as strength training for their rowing.
- Coming out of University, Shane was too light to be a heavyweight rower and too heavy to be a lightweight rower so he was stuck in purgatory so to speak for a bit.
- Jumping over to CrossFit, Shane says he luckily fell into the lap of Invictus a decently competitive gym.
- Competing in CrossFit and simultaneously coaching rowing made Shane realize that there was a desperate need for people to learn how to use the rowing machine.
- This led him to teach several CrossFit Rowing seminars over several years and through that and enough exposure he ended up creating Dark Horse Rowing.
The Business of Rowing (8:15)
- There has truthful not been a lot of research done on the rowing market.
- British rowing did some market research three or four years ago which was more to show what their future goals were.
- But looking at the number of machines sold, it’s about 4 million and that’s just Shane’s guess.
- These machines last forever, Shane calling them lifetime machines.
- But then there’s the water rower and hydro which are new players to the game and all of the inexpensive amazon rowing machines, Shane estimates that they’re actually sitting at close to the ten million.
- And that was talking pre-COVID, which has essentially now cause the purchases in rowing machines to spike.
- So the rowing industry is growing in popularity swiftly.
Is rowing a standalone fitness offering? Can people completely devote themselves to rowing alone and stay healthy and fit for the majority of your life? (17:18)
- Shane says rowing is such a diverse exercise.
- It is low impact and risk-averse. Meaning there is little risk of anything negative happening to you.
- You can train your strength, your conditioning, your lactic threshold, and even your coordination.
- Is it the one thing you should choose? That depends because the thing you choose to stay healthy and fit is ultimately the thing that you will love doing every day for the rest of your life.
- Shane says yes it can keep you healthy and fit for however long you pursue it, but so many other things could also do that for you.
- So find what works for you.
What does Shane envision gyms are going to be like in 2 years? (34:10)
- Any gym that physically exists is going to realize that an online feature will become a wholly integrated part of their business.
- This is because too many people at this point have tasted what home fitness can be.
- Many people however will still enjoy that experience of going to the gym and engaging with people.
- So, therefore, physical gyms will still exist but will start to rapidly integrate online and digital training into their business models.
Dark Horse Rowing
Dark Horse Rowing was the pursuit of Shane Farmer’s passion for fitness and rowing. They strive to create the best possible experience for athletes so they can continue to provide support for a lifetime.
Resources
Connect with Shane: LinkedIn
Dark Horse Rowing: Website
Connect With Eric: LinkedIn
Jonathan Goodman is the founder of the Personal Trainer Development Center and author of multiple bestselling books for personal trainers.
In addition, Jon founded the first-ever certification for online fitness trainers, the Online Trainer Academy.
When Jon started Online Trainers Academy, how did he know we were going to have a pandemic in 2020 that would turn every one online? (1:18)
- Jon thought this was funny but says he did not know. However, it is not inconceivable to assume that there was going to be some large scale interruptive event in the future.
- The world changes very quickly and historically, in unpredictable ways.
- Anyone who was paying attention from a few years ago would’ve noticed the upward trend in technology-driven business.
- But what ultimately led Jon to turn towards online himself was an injury that put him off his feet for two weeks, effectively killing his income for that time period, and that got him thinking that he had to build something else.
The Concept of Anti-fragility. (3:48)
- One of the key elements of anti-fragile is the concept that the more chaos ensues, the stronger things that are anti-fragile get.
- Jon encourages making yourself familiar with the concept of anti-fragility if you want to set yourself up for the future.
- You need to understand anti-fragility, asymmetrical risk and you need to understand how to mitigate loss and maximize gain.
What’s going on in the online training game? (16:38)
- There are a lot of people doing it that have no idea what they are doing. These people are hacking together not well thought out solutions and doing horribly because of it.
- Jon relates it to you going to a gym after googling a bit and bringing a video camera and now you’re going to train people.
- Big training companies have thrown together online training programs and Jon’s own clients have said that the models fall short and are terrible.
- You have to really do the research and spend the time to understand the core of online training for example:
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- What works from a financial and business standpoint.
- What works for actual training clients as humans.
- How to get people to want to do the workout and to continually adhere to the workout?
What does Jon think is going to be centralized within actual gyms? (22:26)
- Gyms are going to radically change, there is no doubt about that.
- The fitness industry is relatively young.
- In the past gyms have sold personal trainers as people who are not commoditized but treated and paid them like they were commoditized people and the truth is more personal trainers are commoditized.
- To be a truly great personal trainer you need to exhibit a lot of traits that are very hard to find in any single human for example:
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- You need to be in good shape, energetic, motivational, empathetic, great at science programming, and interested in entrepreneurial aspects along with about 15 other things.
- However, with collaborative pairing and work, you can take multiple people with different skillsets and put them together to form something unique and powerful.
The PTDC
The Personal Trainer Development Center creates solutions for fitness and nutrition professionals. They do this by helping you do a better job, build a better business, and live a better life at every stage of your career.
They have the World’s Premier Certification for online training and are an internationally recognized leader for education and guidance within the fitness industry.
Resources
Connect with Jonathan: LinkedIn
The PTDC: Website
Connect with Eric: LinkedIn
Vanessa Severiano has been a leader in the fitness industry for 18+ years. She has extensive experience in creating, managing, and developing brands in areas of sales, marketing, branding, and operation. Vanessa understands firsthand what is required to ensure a successful outcome for a wellness business.
How did Vanessa get to where she is now? (1:19) * Vanessa started out about 19 years ago just after graduating from college. * She had two degrees in English Literature and interpersonal and organizational communication. * Interpersonal and Organizational Communication is about how to speak to others and clearly communicate management styles. * Burnt out from School, Vanessa didn’t want to work in a cubicle and started researching cool companies. * Her first job was at The Crunch in 2001 which was a very work hard/play hard environment. * In 2005 she moved to Miami and started the first two Equinox locations in Florida. * Being a single move of two kids at the time, Vanessa pushed herself to limits she never thought was possible. * After that, she ended up working for David Barton Gym for several years and then got a great opportunity to be a part of a start-up in Miami. * Starting from zero members, zero-brand and zero identity was thrilling and took several years to build up but now she is where she is today.
How does Vanessa tackle problems while helping businesses build themselves? (9:41) * When coming into an organization that already exists you need to understand the history, understanding what’s been happening and what has been successful. * And then you can start focusing on what needs to happen and change to make the unsuccessful portions of a business successful. * Coming into a new organization also poses the problem of people resisting change whether it is beneficial or not. You have to create that relationship and comfort level with those people. * Connecting with other people, empowering them, and learning from them too. * Solving problems in a business is a very collaborative process. * Having good communication and speaking to the clients about what they also want is very important.
Where most fitness professionals fall short withing their sales and marketing tactics and strategies. (11:56)
- Talents are individual and what you’re good at is what you’re good at but others might not be but they are good in something completely different that you are not good at.
- It’s important to focus on yourself and your talents, no one is good at everything.
- It’s important to collaborate with others to combine different strengths together.
- Business owners should invest in themselves and in a mentor to try and bring as much value as they can to clients.
The key to having great relationships. (22:08)
- Effort, value, and respect are important to bring into a hopefully long term relationship, whether it’s a business or romantic relationship.
- Nobody likes a one-sided relationship so you have to be willing to give, to provide value and support for the other person.
- Recognize that people communicate differently and adjust your way of communicating with individual people.
- Meeting people halfway is a big part of forming healthy relationships. They don’t maintain themselves and putting in equal effort is important.
What is something positive that will come out of this pandemic for the fitness industry? (25:11)
- Brands will be forced to provide more value to clients and the members and consumers of fitness technology.
- This is because there is a lot more competition out there at the moment from lower-priced options.
- Clients stick with a certain service or product because it gives them tremendous value and therefore as a company you have to make sure to maintain that value for your consumers.
- With the recent and rapid growth in fitness technology, Vanessa hopes and believes that it will get more people moving and being active.
VannesaSeveriano.com
Vanessa Severiano aims to help fitness and wellness businesses create outstanding brand experiences.
Resources Connect with Vanessa: LinkedIn
Vanessa Severiano: Website
Connect with Eric: LinkedIn
Max Shank is the owner of Ambition Athletics, he is also the author of Ultimate Athleticism, Simple Shoulder Solution, and Master The Kettlebell. Max studied economics and Spanish. He uses his knowledge in economics to make training and life easier and more efficient for his clients.
Max wants to see everyone succeed and live a healthy and active life and therefore trains people to sustainably move daily without getting injured.
What does Max’s daily practice look like? (2:48) * Max likes focusing on breathing to start off with, followed by a controlled pause. During this stage, you are practicing drawing the abdomen in and rolling it in waves. Really building that core control. * People tend to hold their core stiff to exercise it but one should rather learn to balance the tension in their core, thus teaching them to breathe diaphragmatically. * He then moves on to the vision and vestibular exercises to stimulate your vestibular system (your inner ear). * They then move on to juggling, rolling on the floor, and shoulder rolls. They top this off with some self-massage and Isometrics bringing it to a full spectrum balanced muscle movements. * Max also advises to be slow and deliberate in your movements and to build up speed over time, because if you’re in too much of a hurry you end up missing the gains you would’ve gotten from deliberate slow movements.
What will be a good thing to come out of the fitness industry? (41:24) * There will be less competition for gym owners because many will be leaving the business forever. * People in the industry like trainers are craving human connections. The more comfortable they can make their clients, the more clients you will eventually have. * People are going to be slow coming back to physical gym sessions, however, people are open to online coaching and prefer it more than live training sessions.
Time Management (53:07) * Max believes that meditation does not really count unless you do it for an hour at a time. * He thinks the same of exercise if you didn’t do it for at least an hour, you did not really exercise. * You need to try and fit these times into your schedule if you want to see any noticeable changes in your mood and productivity. * Constant motion is important, but helping each other is more important. Figuring out the best way to thrive together. * The world is your oyster, you just have to work hard.
Ambition Athletics Ambition Athletics
Their goal is to help people live a better, more active life without the stress of injury.
With the belief that exercise should always build you up and not tear you down. Their exercises aim at sustainable and safe exercises that invigorate people and ready them for the day ahead of them.
Resources:
Better Every Day
www.maxshank.com
(Mobility) www.5minuteflow.com
(Athleticism) www.ultimateathleticism.com
The best gym in Encinitas: www.ambitionathletics.com
(Healthy Shoulders) www.simpleshouldersolution.com
Connect with Eric: LinkedIn
Future of Fitness: Website
Today, we celebrate our 200th episode by taking a walk down memory lane and listening to some key moments in the last few episodes.
Eric Malzone started this podcast almost 3 years ago because he wanted to help modernize the fitness industry. He tries to make the episodes as relevant and frequent as possible to keep up with current events and wants to help play a part in making the value of the fitness professional rise. Eric loves hearing from the fans and uses the feedback he receives to help add even more value right back into the podcast.
Starting Businesses (3:50) * Building a brand, company, or network is a marathon, not a sprint. You need to really believe in yourself and what you are trying to put out into the industry. * Try and focus more on the bigger picture of what you yourself are trying to do for people and the world around you. * Don’t let anyone tell you that you can’t do something if you believe and work hard enough, anything is possible. * Ask the people what they want, ask people what makes them happy, and adapt your business constantly to meet these criteria to the best of your ability. * Don’t be afraid to challenge the norms of others. That difference might be what sets you apart from the rest. * However, don’t see everyone as competition, be open to collaboration with others because your weak area might be someone else’s strong area, and by working together, you can both reach higher and further.
Making a difference (8:25) * It’s the little things that make a big difference to peoples’ days like knowing people’s names and saying hello and goodbye as they come and go. * For some people coming to the gym or fitness club, is the best part of their day and, fitness professionals should strive to make those spaces as inclusive and safe for these people. * To be happy, you need to find things that are constructive and good for you. We want people to smile more, we want people to move a bit more and ultimately, it comes down to mental health more than anything. * Thoughts are uncontrollable, but your reaction to your thoughts is completely in your control.
Fitness and Health during Covid-19 (24:48) * Corona has acted as a catalyst and has accelerated the modernization of the fitness industry. * It’s also helped people become more health conscious as it directly relates to people caring for their bodies to build up that healthy immune system. * Professionals are hoping and believing that the virus has changed the industry and people’s outlook on health for the better. * People have leaned on the fitness industry more than ever as an outlet for physical and mental wellness in uncertain times.
Resources: Reach out to Eric: LinkedIn
Future of Fitness Website: Website
Contact:
- Erica Suter
- Mark Fisher
- Justin Devonshire
- Kate Jaramillo
- Ken Andrukow
- Mel Tempest
- Tony Gentilcore
- Adam Zeitsiff
- Andy Swansburg
- Steven Webster
- Kresten Jensen
- Max Coleman
- Jen Zygmunt
- Eric Chessen
- Dr. James Hardt
- Hewitt Tomlin
- Mike Hansen
- Shannon Hudson
- Dr. Sean Pastuch
- EC Synkowski
EC Synkowski runs OptimizeMe Nutrition, a company whose goal is to provide solutions for anyone to improve their weight, health, and overall well being through sustainable diet methods.
EC has extensive education in the life sciences with a BS in biochemical engineering, a first MS in environmental sciences (with a focus in genetics), and a second MS in Nutrition & Functional Medicine. She has also trained others for two decades and has over 600 hours of public speaking experience teaching fitness and nutrition all over the world.
How did EC get to where she is now? (1:36) * EC originally started in environmental engineering and did some CrossFit seminars on the side before professionally starting in fitness. * It was only when CrossFit started growing exponentially around 2010 that she started working full time for them. * She continued to build her skills that she had accumulated over a decade by doing weekend training regimes and meeting other fitness professionals and designing new CrossFit programs, implementing them, and scaling them. * It wasn’t until around 2016 that she needed to do some continuing education for CrossFit, gaining a second master’s degree in nutrition and functional medicine. * As she finished her degree she resigned from CrossFit and started her own company.
Why is nutrition so confusing and complicated? (11:09) * EC states that people think too deploy about their diets and the “changes” that happen to them when we eat healthier. * People focus on the details like oh I’m eating salmon now instead of chicken. Or I’m eating fewer tomatoes but more strawberries. * These differences are minuscule and what is actually important is that people are eating less processed foods like ice-cream and chips. * Diets contribute largely to overall health but for optimal results combine healthy eating habits with healthy life habits like family, community, and fitness * It’s healthier and easier to not go too extreme and rather moderate your intake of unhealthy foods instead of try and cut them out completely. * People tend to follow popular trends instead of focusing on the actual research behind certain diets.
Meat vs Plant-Based. (23:35) * People are moving from saying Vegan due to the negative connotations it has gathered to saying plant-based. * EC sees the plant-based as being an improvement on veganism. * She doesn’t believe that only plant-based nutrition is necessary for optimal health. * EC recommends animal sources due to the lower calorie to protein intake than plant-based protein. * Plant-based proteins have people eating too many carbs and fat to reach their needed protein levels. * Even if you choose supermarket meat that’s probably been factory farmed, it is still healthier than eating processed foods like chips and pizza. * EC states that it doesn’t matter whether you buy pastured beef or factory-farmed beef if you’re actively trying to be a healthier person you are saving on environmental and medical costs elsewhere.
Life Stress and its impact on health. (32:23) * EC states that life stress and some other psychological factors are as important as nutrition. * When people are feeling less than optimal they generally look at correcting their diets because it seems within their control when stress isn’t. * She points out in her Blue Zones that when you start asking which protein powder is better, it’s laughable because 6 out of the 9 factors people use to reach 100 have nothing to do with nutrition. * If we build our bodies up to be resilient with certain nutrition programs we have more freedom within our lives. * People need to focus on the big picture more instead of all the smaller details. Don’t be obsessive about every little aspect and ingredient of your diet and workout and rather use that energy to right other factors in your life, like getting enough sleep.
Start simple, get intricate. (39:21) * EC thinks focusing on the bigger picture, like eating 800g a day, and getting that right first is very important before going into the intricate details. * People struggle the most with the consistency of it. It’s a lifestyle change, its how you choose to live your life for forever. * She offers her clients a leaderboard where people can check in on four things a day; did they hit their protein target? Did they hit their fruits and vegetables? Did they exercise? Did they sleep enough? * You need less precision than most people think, it’s just that you need to keep doing them in the long term.
EC’s Company OptomiseMe Nutrition OptimiseMe Nutrition is a company dedicated to making nutrition easy through B2B/B2C digital education and corporate wellness programs.
Their mission is to provide easy solutions for anyone to improve their weight, health, and overall wellbeing with sustainable diet changes.
They have helped thousands to live a healthier and happier life.
Resources Connect with EC: LinkedIn
Check Out OptimiseMe Nutrition’s Website: Website
Connect with Eric: LinkedIn
Jason Ackerman finished his Psychology masters in 2006. After graduating, he realized that he needed to find a ‘real’ job, something different from where he would be stuck in a gym for 16 hours a day and ending up with no energy.
Jason decided to become a Crossfit coach and is one the founders of Own Your Eating. He is also the author of the book titled “Best Hour of Their Day.”
How does Jason feel about the CrossFit community right now??
- Jason believes CrossFit is in the right place. The community went through difficult times, but they pulled together and came out stronger.
- He also believes Crossfit will continue to grow, and it is headed in a positive direction.
How does he see CrossFit changing over the next year?
- Jason believes there will be more communication from the top, more events, and more activity.
- There will be a push to a digital route, such as virtual workouts or a CrossFit app that people can use at home.
Jason is teaching people to work with failure. What exactly is he working on?
- For many people, it is not all about training.t is more focused on what they are eating.
- The focus of Jason’s training is on their mindset and the emotions behind that.
- People often try to hide their failures. Go onto social media, and you’ll see that people portray all the good and none of the bad.
- Jason says that there is a gap between people’s lack of speaking about their failures and their method to overcome it. He wants to show people that you can overcome it.
How does Jason’s relationship with failure look, and how it has changed over the last three years?
- He used to be afraid of failure. He viewed it as the end, with the worst-case scenarios attached to failure.
- We need to realize that you can do something to change and alter the course with every step of the way and prevent failure.
- Jason has gone through many failures and has come up with three actions to help avoid failure.
- An excellent example of a company that could have tried to overcome failure was Blockbusters; with the introduction of streaming apps, they closed down. There were a gap and an option for them to make different decisions and succeed, and individuals face similar situations.
What is an example of where Jason failed, that led to something better because he changed his mindset about failure?
- Jason says it would be something that he innovated or pivoted.
- Innovation wise, he was going through a burnout with his clients and barely made ends meet. He was in the gym for 16 hours a day; some hours, he had clients, and other times he had none.
- Quitting the fitness industry was firm in his mind; it was 2006. He had just finished his Masters in Psychology but did not want to go into that direction, so he saw a gap and opportunity to get into and instruct Crossfit.
Resources:
Instagram: @thejasonackerman
Instagram: @ownyoureating
Linketree: Jason Ackerman
LinkedIn: https://www.linkedin.com/in/jasonackerman78/
Dr. Sean Pastuch is an entrepreneur, coach, medical professional, and is leading a tribe. He has hit a lot of adversity through the process but has managed to work through it and create Active Life Professional.
Dr. Pastuch now focuses all his time, effort, and energy on being an entrepreneur. A year ago, he had 18 members on his team, but he now has 41 people helping him reach for success.
What are the rules of 3’s and 10’s?
- This is a business rule that every time your revenue starts with either a three or a 10, it is time to change your entire business - if you are making $100,000 a year, but you want to make $300,000 a year, you will need to change some things.
- Things will need to change, from who your clients are, how you find them, what you’re charging, and anything else that needs to be altered for you to reach the next three or ten.
Can you describe your business’s qualities from two months ago and then explain what you are working towards two months from now? What does that transition look like?
- Dr. Pastuch says two months before this recording; they were willing to take on whatever punches that were going to be thrown their way and take any challenge head-on.
- The business is now moving more towards martial artistry, where everything happens on purpose and through patterns, which ensures there are reasonable next steps to take.
- They had to build a corporate structure because there was a lack of accountability and responsibility.
After someone goes through your pro-coach program, how do they start those relationships with the medical profession? Are you helping them facilitate that?
- Dr. Pastuch helps people by giving them a vocabulary that is backed by substance and is working towards bridging the gap better in the future.
- Dr. Pastuch had a client that was in a coma and lost 80lbs, he came to Dr.Pastuch to help return him to his former body and increase his muscle mass. Dr.Pastuch then wanted to speak to every doctor that worked with his client, and together they worked together for a year.
How do you think the fitness industry is going to change over the next year?
- Dr. Pastuch hopes that a year from now, hobbyists in the fitness space will be worked out because they are not professional trainers. Professional trainers realize the way they work needs to change.
- The people who have the most skills with marketing and sales will win, and it might not have anything to do with their ability to coach.
- There may be many professionals that will be left out because they refused to learn those skills.
Resources:
LinkedIn: https://www.linkedin.com/in/sean-pastuch-02ba88109/
Instagram: @drseanpastuch @ActiveLifeRx, @ActiveLifeProfessional
Websites: Active Life Professional
Shannon Hudson grew up in the Martial Arts Industry. As a child, he picked up amateur boxing and kickboxing and did Karate tournaments, which led to a professional career in 2003 as a kickboxer and boxer.
He got the opportunity to fight on Chuck Norris’s World Combat League in 2003. Hudson has managed to fight all over, he has fought in France, the US, and Switzerland. In 2011 he received an opportunity to fight for the IPF World Title, where he won the title. His experience and love for Martial Arts led him to open 9Rounds.
What do you think attributed to that fast growth - when you got 100 members in 30 days - to?
- There is no class time tied to the classes, so the members can never be late. They can just come in and get started in a class when they have time.
- Each session is a full-body workout in 30 minutes.
- The workouts change every single day, this meant members did not do the same thing every time they came in.
- People enjoy having someone there to instruct them and help them through the sessions.
Do you think there is a flip side to this model - some challenges that come along with it?
- Hudson says that there are definitely a few challenges that they face with this model, during COVID they had to switch to a schedule to keep the capacity low.
- Everyday Hudson comes across complaints surrounding the introduction of the schedule, people are not happy about scheduling.
What was your mindset to approaching 9Rounds and building it from a bootstrap method?
- Hudson says when they reached 40 locations, they took on a partner and a minority partner.
- Big mistake entrepreneurs have the tendency to do is to try to raise capital too early, instead, they should be disciplined with the money and grow their business through that.
- Hudson says that the difficult times they went through living on a budget taught him valuable lessons that he would not replace for anything.
How many locations do you have globally now?
- 9Rounds has 750 locations across 19 countries.
What markets have you picked up growth on that you did not see coming?
- Hudson says that Saudi Arabia and the Middle East locations were the most surprising to him.
- There are locations in Middle Eastern places that have 600 members.
What has been one of the more challenging markets for you?
- Japan was found to be difficult as most people do not speak English, the culture is very respectful and conservative.
- Opening locations in Japan were slower than anticipated.
Are there any competitors you run into the most?
- Secondary competitors are Orangetheory and F45 - which are growing rapidly.
- Primary competitors to Hudson would be anyone that punches and kicks for fitness.
- Mayweather Boxing, Title Boxing, iLoveKickboxing, and Beachbody are amongst the names Hudson keeps his eyes on.
What are the dimensions you are looking for space-wise?
- 1200 - 1500 square feet is the desired size, the room needs to be controllable.
- These dimensions make it possible to keep sessions intimate.
How do you put people through on ramping so they can get to workouts?
- 9Rounds created an online training system that has a test behind it, it is over 6 hours of training modules to get a trainer certified by brand standards.
- 9Rounds has taken their Kickboxing program and have turned that into an accredited course.
How are you adjusting and coping with COVID?
- Hudson found the transition to be challenging but believes it ultimately brought people closer.
- The crisis forced 9Rounds to think about the different types of customers in the marketplace - the old fashioned, the homebody, and the retail customer.
- The business model had to be shifted to accommodate these customers and shifted to an online program - with over 140 filmed.
- 9Rounds’ goal is to get more people, and helping all three types of customers.
Are you looking at any solutions to how people may get equipment at home?
- There is a shortage of kettlebells, but not boxing gloves, 9Rounds is looking at designing a workout bag for home.
- Hudson says the required equipment is not disrupted for them.
How do you think the fitness industry will be different with this new normal?
- Hudson believes that 20 - 25% will not reopen, 9Rounds has even lost a few locations.
- The offerings to consumers will be different, catering to a wider variety of customers.
What has been one of the biggest personal challenges you face as an entrepreneur?
- There are not many people Hudson finds that thinks as he does, therefore it can be lonely.
- Poor communication is a big cause of Hudsons challenges.
What is one of the biggest needs do you have as a business right now?
- Hudson is in the search for talented executives.
- A new VP of ops is desired.
Are there any last thoughts you would like to share with the audience?
- Being an entrepreneur can be very stressful.
- Go and move around, exercise, change your state physically.
Resources:
Website: 9round
LinkedIn: Shannon Hudson
Facebook: 9Round Fitness
Fabio Zonin is a StrongFirst Certified Instructor. He is a former powerlifter, natural bodybuilder, and the owner of fitness centers. He has authored many articles for Italian popular magazines and websites that are dedicated to fitness, bodybuilding, and strength.
How have things been in Italy over the last 90 days for you?
- Fabio says that it is getting better in Italy.
- Italy did not have the experience to deal with the COVID.
- Italy is open again, however, they do have their rules with social distancing, sanitization, and masks.
Within the organization of Strong First, you have been evolving and shifting as well, can you give us some insights into some updates on that? How are you working out Strong First now?
- Strong First is a company that is based on live events, and the events were often rescheduled or canceled, it was difficult in the beginning.
- Managing events were not easy, so Strong First worked on creating a stronger online presence to help their customers to stay strong at home.
- Strong First turned some of their in-person events into online live events.
- Strong First sees their events becoming smaller.
Does Strong First have first branded gyms or studious?
- Strong First has gyms that have specific requirements. It needs to have certified instructors.
- Strong First reached over 50 gyms and then COVID occurred, it will take a few months before they start creating and reopening gyms.
How many certified coaches does Strong First have? What are some of the numbers you guys have as far as your community?
- Strong First has 4000 instructors worldwide in over 50 countries.
- Coaches need to recertify every 2 years, and Elite Instructors need to recertify every 3 years.
- Strong First had to give extended recertification dates for coaches due to COVID.
Pablo was on the Joe Rogan podcast. How did that affect the community? Do you see any traction? How did that affect the community? What was the result of that?
- It increased traction, from people who did not know who Strong First was.
- Pablo is a natural-born leader, and it was a great podcast.
- The podcast piqued interest from outsiders and was great for the community.
Is there any particular technology that you guys are looking at right now to kind of step into the next evolution fo what this industry may look like?
- Strong First is looking int a training app and a streaming system for online training to provide a window to our instructors to be seen.
- Technology and going online will help people be coached by different people and in different countries.
- It can be difficult finding a trainer that fits your time but using different times zones can change this.
How do you think the fitness industry is going to be fundamentally different?
- Zonin is concerned that going too fast into going online may affect quality.
- Zonin has been basing a lot of his feedback on his online sessions on the feedback using people’s faces, and the transition to online made it difficult to see how people reacted.
- When COVID started, a lot of people turned to be an online presenter, you need to learn how to present in front of a camera and the way you teach.
- So many social media gifts did not give away quality workouts, the student has no idea how to figure out what is good or what is bad.
Resources:
Email: contact@fabiosowning.com
Website: Strong First Website
Emmet Williams came into My Zone with his partner Dave Wright in between 2010 and 2011. The two had been introduced to heart rate monitoring technology and wanted to use that to be an accurate representation and motivator for customers’ fitness and health.
How did you end up with My Zone?
- It began in the Fitness Industry with a marketing company called Creative Fitness Marketing, it was based in America, New Zealand, Australia, and the UK.
- When Williams was based in Australia, he took equities within that business, when he was 26 years old, and grew it.
- Williams came into My Zone in 2010/2011 and had a network established around the industry.
- Williams’s partner, Dave Wright, looked at the heartrate products, which caused Williams to look at it from a genuine perspective.
- Williams and Wright believed that using this technology would help drive engagement and that would drive retention.
- The experience of William and Wright managed to apply this concept better than the new technology that was arising in the market.
My Zone is a combination of both hardware and software, is that right?
- It is a mix of hardware - being a heart rate belt, and monitor - as well as software - which includes club display and the smartphone app.
- The goal is to make the client feel good and keep them motivated.
- The sense of achievement that comes along with this practice is what keeps the client interested.
- There is a leaderboard on My Zone that helps build a sense of community.
Is there any functional fitness or how are you guys applying this to other models? Besides spinning and cycling.
- Heart rate has been attached to cycling for a long time, and My Zone took into consideration the science and the simplicity of the concept and incorporated that.
- My Zone aspired to build a point system that is perfect for the gym industry.
- My Zone looks at your fitness level - such as a gold handicap - which democratized exorcise. It removes who the fittest person is in the room, and levels the exercising in the glass. Each person practices in their fitness level.
- It does not matter what exercise you are doing, as long as you are doing some form of exercise.
When a consumer buys it, is it part of their gym membership? Can they buy it independently?
- My Zones business model is selling to the gym operator, but the waistband can be bought on Amazon.
Are there any new metrics that you are looking into?
- Heart rate viability is an interesting way to go, but it can be a challenge, and My Zone is not delving into that.
- They are looking at their heart rate recovery, which will portray how healthy your cardiovascular system is.
- Heart rate recovery can predict your fitness age and your mortality rate by seeing how healthy the metrics are, and they will be clinically proven to be accurate.
How is your company building that gamification and community in this new hybrid world we’re in?
- Williams believes that it all begins with strategy and the operative system.
- My Zone encourages half-year huddles, which is to review the mid-year mark, and they ask the operators what their strategy is. Often times, they do not have a response to that, which is okay.
- They teach them a practice that helps establish a strategy to help figure out where they would like to go with the year going forward, and finding your anchors.
- My Zone is a good fit if one of your anchors is a community, results, and sustainability. It gives you a goal and a status ranking.
- My Zone strives to position itself as an authority to bring rewards and community to the customers.
What are some of the biggest challenges you are facing now as an organization?
- My Zone came into this year with a growth plan and took their existing products and new services into consideration, but that was turned over due to COVID.
- They want to focus on their existing customers and want to help to reboot them before they concentrate on growth.
- My Zone has a few products such as the mZ remote, as well as the patented fitness the releasing in the Fall (2020).
- My Zone expanded into Germany and Singapore, and are looking forward to spending more time at improving there.
Are there any kind of strategic partnerships or collaborations you guys are looking for?
- My Zones API goes out to many vendors and is very happy to show their data.
- My Zone has a very open mind when it comes to new technologies.
Is there anything you are reading right now that you would recommend to the audience?
- Steve Schwarzman - What it takes: Lessons in Pursuit of success.
- Matthew Syed - The power of diverse thinking.
- Sean Ellis - Hacking Growth.
Resources:
Website: myzone.org
Emmet Williams Email: ew@myzone.org
Mike Hansen got into this industry in the 90s and discovered that his passion was fitness. He changed his mindset to an entrepreneur mindset and wanted to make fitness more fun for people. He wanted to tie gaming with fitness, and through that saw that there was a big gap within the fitness industry digitally.
How do you define a smart gym? What would things look like back in 2010-2011 compared to now?
- Hansen says that he believed you could connect better with people, and knew who he was.
- Ultimately it was aimed at understanding the consumers and sending them the right message.
- Ultimately it was a timing factor when it came to fitness apps, as back in the early days people saw them as information apps, and not aimed at assisting the user.
In the world of Smart Champs, who do you think is doing really well?
- Hansen says he has not seen one fully executed, he sees a lot of vendors that potentially solve part of that niche.
- He believes it is yet to be fully brought together.
- There are a lot of opportunities when it comes to being able to make gym-related concepts Smart, but it is just not there yet in the industry.
Explain how the Hub would work, explain the concept.
- There is a multitude of places where someone could work out, the application will potentially control where you exercise.
- The Hub will provide assistance and Hansen will provide the value within the application.
Looking at what we have seen over the past 90 days, how much did you expect to see, and how much has been a surprise for you?
- Hansen's business has had to adapt in order to adopt the shifts that are driven by the consumer.
- There was an indication that there would be a shift to a smarter change to society all around. 74% of clubs now have a digital or some sort of streaming to offer, whereas before it was as low as 5%.
- Hansen found the pace of the VR and its move into the market to be the biggest surprise for him.
So you are a managing partner in Endorvins, what is Endorvins all about? What brought this about?
- Endorvins is a full-service fitness streaming agency - it is the first fully dedicated and integrated agency that is determined to take businesses online within fitness and streaming.
- This was brought on when Hansen was working on a project last year and he identified a big gap within service.
What do the actual processes look like for making a company digital?
- Determine your content strategy in order to determine the tools you require.
- Once it has gotten to that point, an individual will be taken to their procurement process.
- After which the individual can be introduced to the market.
- Once all of that is established, Endorvins will handle everything from content uploading to doing title management and publishing.
- Endorvins also extends into licensing and is truly end to end.
Do you think as you move forward, who do you think your main clients will be coming from?
- Hansen says their target market is to connect fitness creators to consumers, their primary markets for opportunity is in fitness boutiques.
- Endorvins cross over any market that serves content.
- Hansen believes that there will be a change in the market to offering a more digitized manner of content and distribution.
Can you expand on what your thoughts are on the decentralization of fitness and what that is looking like from a historical perspective?
- As a gym owner, the walls need to be broken down and change from being a location provider to a service model.
- In order to support your member as a service company, you have to be able to have the ability to communicate with your customer - this may mean streaming, and you will need to embrace technology in order to achieve this.
What do you think the gym model is going to look like a year from now, from health clubs down to boutiques, who do you think is going to thrive?
- Hansen believes that those who will thrive are those who are going to embrace a hybrid model, and believes it will be able to serve a customer as a consumer service will today.
- Your business model will need to be changed to a 24-hour service, and convenience is important and you need to embrace that.
What are some things that did not go right? What was a challenge for you as you were navigating these waters?
- Hansen says that placing cameras in fitness rooms was bad timing in 2014/2015.
- He believes that the only way to get better in the timing factor is to root himself into the job side of the equation - he now does consumer interviews.
What was the intention of placing cameras in the fitness room?
- Hansen had the idea that he wanted to create a broadcasting network specifically designed for gyms to reach their markers.
- He wanted to build a content catalog and give that content catalog to broadcasters to be placed on TV.
How are you seeing the gaming industry and the fitness industry merging? Where are they overlapping now?
- Hansens says that they looked at the VR and the AR, and has toyed with the idea that whether or not people will exercise if it is a video game.
- Gaming can be an entertainment factor and can be a distraction to the exercise.
- On the other side, gaming is more for a younger generation, so you would have to embrace social media more targeted towards the younger generation.
You mentioned your vision for a record label model. Can you expand on that?
- Hansen believes that the digital market opportunity is not structured right, and this means that most people create content, and have more conversation around brand and distribution.
- They want to structure relationships between music and the instructor.
- Hansen believes that they can bring a fitness label into the fitness industry, and that is the vision for their future.
You mentioned that there was some machine learning that you’re working on, some AI, can you expand on that?
- Hansen says that they identified a big data gap related to streaming, so they went ahead and focused on pulling all that data into one single platform.
- The platform will allow users to read dashboards specifically for fitness streaming, which is easy to use.
- Endorvins will be the only company that will offer a specifically fitness-focused streaming data layer.
Let’s say I’m Bobby, a mid-level accountant at a firm, now working remotely from home looking for ways to now engage in my health and fitness and improve my health and fitness. How does this technology or concept help me improve myself?
- This is more on the b2b side of the equation. Hansen changed the example to a real-time example of clubs that know what percentage of their members are using their streaming solution.
- This will allow you to establish which of your users are within the proximity to come to your facility, if they are close enough, give it to them for free.
- Market segmentation will improve your business and retention and will improve your capture rates.
- You need to have a profile for your clients because people's lives change daily.
What is it you need right now? What are some of the challenges that you are facing? What is it that the industry can help you with?
- Hansen says he needs more hours in his day, but from an industry perspective, he needs people to embrace this online digital transformation.
- Do not neglect the fact that if it did not work for you, that it does not work.
- You need to be open to change.
Resources:
Email: mikeh@endorvins.net
Phone number: 833 227 4469
Sumit Seth comes from a very humble background and worked in the hospital healthcare space, and did work for Henry Ford's Hospitals, UnitedHealth Group, and did his Masters degree in hospital healthcare administration. A few years later he realized fitness is true healthcare. A trainer Seth had - Jake Freeman - changed his life, and made him want to change and impact the lives of others, and feels blessed through this. So, he started working towards establishing Naamly.
Do you see the fitness industry coming more aligned with - and even becoming - the health and wellness industry? How do you see what is currently happening with Covid-19 and the pandemic and this huge rush towards health? How do you see the industry rising up?
- Seth believes that Covid-19 has accelerated a lot of things, and acts as a catalyst for what is almost an eventuality.
- There are some trends in play when it comes to an ageing population and the rise of obesity and chronic disease, which are things we already knew about and were already becoming mainstream healthcare.
- There is a “health is wealth” mentality, and people have realized that as you live longer, the quality of life matters and the quality of life can only be reached when you have mental and physical health.
- Covid-19 is helping individuals realize the importance of health. Seth speculates that there will be a rise in people going to the gyms and a move within the digital space of fitness and health.
- Seth believes there will be a merge between fitness and health.
How did your company start? How did you come up with the concept?
- Seth had a background both in healthcare and running a staffing firm, however, it was all about the people for him, the people make the biggest difference.
- They wanted to create something where they could recognise and celebrate people, initially causing them to target both yoga fitness and massage, but soon decided on the fitness space.
- Seth and his partner Jake decided to contribute here, and they started to focus on the trainer, which morphed into focusing on the gym owner - because it is also about celebrating entrepreneurs.
- They decided to dedicate their foreseeable future to focus on celebrating entrepreneurs and helping them succeed, which in turn creates healthier communities.
What are the benefits of Naamly? You serve gym owners, right?
- Naamly serves gym owners and helps train gyms in engaging their members, empowering their staff, and whatever success means to them - whether it is leading a fulfilling life, or making more money - that is our model.
What does the service entail? How does it work?
- Naamly focuses on three broad value propositions; engage members, staff empowerment, and centralized communication tools.
- Engaging members lead to better connectivity, which in turn leads to members trusting you and returning.
- Staff empowerment leads to staff wanting to take action and puts their hearts in the right place.
- Centralized communication tools help the gym owner in building connections and deeper relationships with their members. Naamly brings email, phone and text under one shared inbox, so trainers or staff members can see what goes on.
How many people is Naamly serving? What is the trajectory of the business looking like?
- Naamly is going very well, despite all the self-limiting beliefs Seth had in the past that he had to work through.
- Seth says that Naamly has made its fair share of mistakes, but they learned from them, and have been very fortunate in getting things right.
- Naamly serves thousands of members now, and consider themselves very fortunate to be seen as a worthwhile partner.
What has been one of the biggest personal challenges you have had working in Naamly?
- Seth says one of the biggest challenges for him was work/life balance, as an entrepreneur, you work very hard for something and you see it manifest, you want to continue tending to it.
- The last company Seth worked at, the factor that drove him away was when his child did not understand why he was there and not working, this caused him to leave that job in search of balance.
- Seth admits that the lines of balance are blurred when one works from home, and you are enjoying your work more.
What are some of the biggest takeaways for you from working with Ken?
- Ken taught Seth to take time for himself, and in doing so the world won’t crash and burn, and work will still be there when he gets back.
- Ken also taught Seth how to go outside of his comfort zone and embrace new and fresh ideas, which led Seth to a lot of personal growth.
If you get started at 4 a.m, what time does your day finish?
- Seth finishes his day at around 10-11 p.m at night.
What is the biggest challenge you are facing within your business right now?
- Externally the biggest problem Seth faces is about wanting to help more gym owners and make an impact on their life.
- Naamely is also facing scalability challenges and morphing their own processes because they are getting new personas in and they all have nuanced needs.
- Basically their core problems are how to scale internally, and how to continue spreading the word.
Resources:
Sumit Seth: summit@naamly.com
Website: Naamly.com
In today’s interview, I have Jen Zygmunt as my guest and we are looking into the world of virtual fitness.
Jen is the SVP of sales and marketing at Wellbeats, which is the world's leading virtual fitness provider, where she is responsible for creating and driving demand.
Along with her thriving career, she is also a wife and mother who enjoys the outdoors and staying active.
What’s your story? How did you get to where you are with Wellbeats (01:13)
- Jen says she used to be in the consumer goods industry, and she landed in fitness coincidently. However, her mom was a PE teacher growing up, so she has a background in physical fitness.
- She has always been passionate about sports, but career-wise, she started in IP sales and ended up in the sales and marketing side of consumer goods.
- At the time she was traveling every week, and when she was pregnant with her second child, she thought it was a good opportunity to change her career path.
- She dug into her network and started looking for something different. At the same time Jason Von Bank, CEO of Wellbeats, was looking for someone with a sales and marketing background to manage those areas of the company.
- She met with Jason and she has been with Wellbeats for four and a half years.
Give us some insights into the depth and breadth of the content you guys are producing (04:31)
- Jen says they have traditional fitness classes like yoga and cycling - anything you can find in the group fitness area.
- They also have nutrition classes, which include nutrition education and cooking recipes. Additionally, they offer mindfulness and meditation classes.
- They tried to cater to different groups and environments; they have office breaks where you can do a quick workout in the office, and they also offer classes geared around specific sports like golf.
- She says they try to accommodate everyone regardless of age, ability, interest or environment.
How do you help companies and corporations become active in the program? (06:36)
- Jen says technology is very beneficial in this area; it helps you reach customers in different ways with different messages.
- It also allows them to recommend specific content to their customer, based on their interests and behaviors within the application. This keeps the customer engaged and ensures that they come back.
- Customers return to Wellbeats because the company offers them something they are interested in.
- If a customer signs up for a challenge, they will remind them to come back and complete their challenge. She says this drives engagement.
Some people are hard to get motivated and get going, and in most cases, these people must get activated. How do you approach this challenge? (07:27)
- Jen says Wellbeats provide a lot of tools to help employers motivate their employees.
- They have monthly promotional campaigns where they focus on education like how to get started.
- They offer education on anything from getting started to breathing exercises and adds that these are important because you shouldn’t just jump into a hiit class if you haven’t been working out.
- She says nutrition is another gateway into physical activity, along with mindfulness classes. You can even listen to a podcast based on managing stress and anxiety.
What does virtual training look like? (12:00)
- Jen says that all of their products are on demand right now, so they offer pre-recorded classes within their app.
- They try to push people into their fitness assessments or their challenges so that they can fulfill the customers’ needs, whether it’s helping them lose weight, train for a 5k or help them with a work from home challenge.
- They’re focused on helping the customer find a solution through a provided schedule.
- Wellbeats do live recording on Facebook and social media, even some live events, but these are more event-based and not an everyday occurrence.
Resources
Connect with Jen on LinkedIn
Visit the Wellbeats Website
Dr. James Hardt moved around a lot in his earlier childhood due to his father being a teacher. This shaped his thinking about the nature of reality and the importance of transcending culture. He accelerated in Mathematics, Science and English in High School, which earned him a Scholarship and went to Carnegie Institute of Technology, where he graduated with a bachelor's degree in Physics, and then a Masters Degree and PhD in Psychology along with a postdoc in psychophysiology at the Langley Porter Neuropsychiatric Institute in San Francisco.
What is Psychophysiology?
- Dr. Hardt explains this term as psyche meaning “mind” and physiology meaning “body”.
- This involves interactions between mind and body. Dr. Hardt is a brain scientist and international businessman, and enables people to work with their physiology, the electroencephalogram, learning to control their emotions and their thinking or experiences, all of which are dependent on underlying brainwaves.
- Brainwaves rule your life - your emotions, feelings, perceptions. Anything that people do to have an effect or experience, they only have an effect if it changes the brainwaves.
What is BioCybernaut? What is the service provided by you? What are the qualities of what you do?
- BioCybernaut is to inner space what an astronaut is to outer space. Deconstructing the word, “bio” means body, “cyber” is the calculating technology.
- Cipher - long ago - was used to mean doing arithmetic, and calculations.
- Naut is a Greek suffix used to describe someone going on an adventure. We now have Cosmonauts and Astronauts and Biosevennauts who explore inner space.
If brain exploration was looked at from a perspective of travel across the United States - New York meaning you know everything, and California is you know nothing - how far do you think we have gotten?
- Making the assumption that the trip started in San Francisco, at least halfway across the Bay Bridge, and we are heading to Oakland.
People seem extremely full of angst and depression when everything seems relatively peaceful if you look at the history of mankind, why are we such an unsettled creature?
- We are very aware. A cow may not be anxious or worried when being led to the slaughterhouse because they may not be a very aware creature. Whereas humans have the ability to be aware of past, present and future.
- Ramadas said “If you want to live high, you have to live outside of time” and Zen Master Suzuki Roshi said, “time is the basis of fear”.
- You may be fine in the present, but you may not be in the future.
- Dr. Hardt believes perfectionism is a curable disease. An obsession with perfection creates anxiety and impairs your abilities. Letting go of perfectionism you will be closer to perfectionism.
- Early psychological research was able to show that anxiety could impair all forms of performance, mental or physical.
- Alphas brain waves are like silver bullets against anxiety. This was a basis for a paper Dr. Hardt published in 1978, where he was able to show that if you took high anxiety people and taught them to increase their alpha, both types of anxiety would drop.
- There are 6 and 12-month check-ups with previous patients that used this method and proved that they were actually better off further down the line than the day after training.
Why is there shame around anxiety?
- If it is believed that something relating to your mental state that you believe is not optimal or as good as those around you, there will be shame.
- Dr. Hardt can help relieve this.
If you look at types of drugs that reduce anxiety, are they messing with alpha brain waves, or how are they working? Is this the science-related between he pharma and what you do or is there a connection?
- Humans are Bio Electro Magneto Chemical Organisms - our awareness is dependent on proper functioning of biochemistry, the electrical and the magnetic activity which is produced by biological chemical activity.
- Drugs allow you to intervene with biochemistry.
- When you are working towards doing something, there are activities in your brain when you are doing brainwave feedback where you are doing your processes through consciousness, which alter underlying biochemistry.
- A study done by Jean Penniston discovered the alterations brain wave training has on the blood, which reduced beta-endorphins, which is a stress indicator in the brain.
- Brain wave training reduces a bad marker of brain biochemistry, which allows you to intervene in the system any place you like.
How long have you been studying this? You don’t count your birthdays anymore, is that right?
- Dr. Hardt had started studying this subject even before he was 26.
- When anyone comes over for training, Dr. Hardt will have a cake and put a candle in the middle of it to celebrate the fact that this is their first year of their life.
What is your origin story?
- Dr. Hardt was a senior in physics at Carnegie Institute of Technology when he came across a sign that said Dr. Joe Kumea will be talking on brain waves. He decided to go.
- Dr. Kumea discovered that humans could control their own brain waves in April 1962, he reported this result to the Western Psychological Association meeting in San Francisco.
- Dr. Hardt spent his time reading anything he could find on brain waves.
- Dr. Hardt rode his motorcycle across the trans-Canadian highway down where he found the Coast Highway and showed up at Dr. Kumeas lab where he volunteered.
- Dr. Hardt went to Joanne Gardner after his initial 3-day test and asked her if he could go into the closet with the equipment to play around. She agreed and continued with her work, evidently forgetting him in the closet. Through the 11th course of their 12th course Chinese lunch Joanne was having with her coworkers, she remembered Dr. Hardt was locked in the basement.
- Paul Gorman explained to Dr. Hardt that what he experienced in the chamber was meditation, Dr. Hardt then knew after that summer that his life was going to be about this.
How does plant medicine compare and contrast? Is there a bridge that needs to be closed?
- If plants change your brain waves, you’ll have experiences.
- A friend of Dr. Hardt went to Peru to record the brain waves during Iowa Ceremonies, and it was reported that the increased alpha brain waves were similar to what Dr. Hardt's training started on, but it lacked the negative effect.
- There was a study in the Journal of the American Medical Association where medical students who had access to a brainwave computer wanted to see the effects that smoking marijuana would have on their brain. It was established that it increased the power of alphas and had a slight slowing in frequency.
- Marijuana destroys short term memory, whereas Dr. Hardt's training does not.
- A Biofeedback researcher named Barbara Brown gave College students LSD - before it became illegal - she discovered that it higher the alpha brain waves in some students, and lowered the alpha brain waves in others. The dividing line was whether or not they were visualizers.
What was one of the biggest personal challenges you had as you developed Biocybernaut and what led you down this path?
- Dr. Hardt registered during his senior year, he set up an exchange program between the site department at Duquesne University, where they had some professors who were Jesuit Priests from France, who were teaching phenomenology.
- Many professors did not want Dr. Hardt to work within this area. He registered as a grad student and became friends with Timothy Leary. Leary and his wife did a lot of LSD, and he’s a social psychological phenomenon. No matter what Leary did he was studying the structure of his consciousness and noting the ways his body influenced his mind.
- Dr. Hardt was doing meditation in the Yogananda tradition along with his work in science.
- Dr. Hardt learned that brain waves affect the different response the alpha brain waves have in superconscious states, such as Zen and Yoga.
- Dr. Hardt tells Dr. Terrence Barret this, and a few hours gets denied the use of the electrophysiological equipment on the grounds that anyone who is interested in consciousness could not be serious about pursuing a PhD in psychology.
- The acting Dean showed interest in the study of consciousness, and this allowed Dr. Hardt to continue his studies.
Can you give us insights into what type of people go through your program? What are the benefits? Give us some stories?
- Tony Robbins, his wife and her personal assistant have gone through this. Robbins speaks highly of the Biocybernaut program.
- Dr. Hardt has trained royalty, European Royalty and Middle Eastern Royalty who bring a lot of people to partake in the training as well.
- Dr. Hardt has trained over 200 Canadian Aboriginal people.
- Dr. Hardt has also trained professional athletes.
- Dr. Hardt trained the Co-Founder of Canada's second-largest oil and gas company.
- Dr. Hardt had trained famous chiefs and Shaman and medicine men and women from who attended 12 years a month's schools that existed up until 1989. One individual trained was Chief Willie Little Child - who was on the Truth and Reconciliation commission - he was the first Aboriginal ever to be elected to the Canadian National Parliament. The work Dr. Hardt did in Canada, gave him an invitation to be adopted into the Cree Indian Nation, and was invited to speak at the United Nations Geneva.
Is there anything that you or your business need right now that people can help out with?
- Biocybernaut has a program, a dream system which will allow training to be cut down from seven to five days.
- Dr. Hardt requires some help with sharing and spreading his business.
- Dr. Hardt built the world's first micro computerized brain wave feedback and analyzing system.
- Biocybernaut is a very strong decision making tool.
Resources:
Doug: dholt@buncher.com
James: jim@bioseparate.com
Website: www.biocybernaut.com
In this episode, I am interviewing Eric Chessen about fitness in the autism population.
Eric is the founder of Autism Fitness, which is a fitness framework dedicated to providing fun and meaningful fitness outcomes to individuals across the spectrum.
How has your life, and business changed over the last three months? (01:14)
- Eric says he has lived in New York his whole life. He and his wife decided that it was time for a big change, so they relocated to Charlotte, North Carolina.
- They relocated on the first of March, and three weeks later everything changed. They had three autism fitness certification level one courses coming up, which were two-day events. While hoping for the best, they soon realized that they weren’t going to be able to do the seminars.
- Eric and his business manager put their heads together and agreed on two main concerns; one was purely from a business perspective, they knew that they had to keep their revenue stream going. Their second concern is that the valuable information they provide can’t be found anywhere else.
- His goal is to provide the best possible fitness programming principles, concepts, and strategies to the autism community. They realized how important their information is to people and the community, so they completely restructure their level one certification.
- They now offer a four-week online course on Zoom. They have certified professionals attending the Zoom calls. Doing the course online has been proven to be more advantageous because they have more time to spend on concepts and asking questions. They were forced into this situation, but it resulted in the production of something that is even better than the original version.
Do you agree that people will make the best out of our current situation and that it may even become a more permanent arrangement? (05:50)
- Eric agrees that someone who has been successful in a space away from home, also knows what it takes to be successful, even without that space.
- He looks at the psychology of choice; it has been proven that people are not only fatigued when having too many choices, but they are also never satisfied.
- People get confused when they have too many choices. Ultimately they end up being unhappy with their choice because there were too many options.
- When you start putting in constraints, it improves focus and eliminates “noise”. When there isn’t a lot of choices, you pick one and go with it.
- For the entrepreneurial-minded, it means making things happen even when you don’t have a lot of options. You don’t have a perfect course of action, but it eliminates a lot of variables.
Describe the type of people that enroll in your program, what is the ideal? (08:34)
- He says the high caliber of people that enroll in the program continues to astound him.
- Autism fitness certification is not something you get into by accident. There’s almost a barrier to entry, and they see a cross-section of the fitness and the wellness community.
- The people that enroll consist of fitness trainers, PE coaches, physical and occupational therapists, speech pathologists, and parents.
- Eric says the parents in the program are some of the most remarkable people because they do this to empower themselves, as well as to make it possible for other parents and families.
- The trainers consist of those who are really interested in working with this niche population, but they need more guidance. There are also trainers who have been approached by parents or schools to develop fitness programs.
What will I gain by doing your certification? (15:51)
- The fitness professionals that take the course are already familiar with the principles of movement, biomechanics, and exercise selection.
- The difference between general programming, and programming with the autism population, is that there are adaptive and cognitive variables with the autism population. There are also physical challenges involved because most of the autistic individuals that they work with tend to have gross motor deficits.
- He says the adaptive and cognitive areas are where they really make a difference for fitness coaches because they’re looking at adaptive functioning as motivation. In other words, they assess the athlete’s level of motivation to participate, and what steps to take if the athlete isn’t motivated.
- The entire course is set up on a contingency basis, meaning that they observe, and then react based on what they see. They provide positive behavior support to a population that generally doesn’t want to engage in vigorous physical activity.
- What they are trying to deliver through the course, is having methods that work, and can be implemented immediately.
What personal challenges have you encountered on your journey? (24:18)
- Eric says his biggest challenge is listening to people’s advice.
- Another challenge was transitioning into the online world. He never wanted to do anything online but believes that a lot of fitness professionals feel the same way.
- It comes back to the psychology of choice; if he wanted a viable and continuous business he had to do it online.
- He started embracing it when the certified professionals, whose opinions he values very much, came back after the first few sessions and said that it was even better than the first course.
- He just had to listen to what people had to say, and believe them when they said that the product he is producing now is better than the previous one.
Resources
Connect with Jen on LinkedIn
Visit the AutismFitness Website
Hewitt Tomlin is one of the Partners of TeamBuildr, a company that specializes in simplifying the program building and training regimes for coaches. He started his business in college with his roommates, and it was not an overnight success. They came across a problem that strength coaches had, and this was the fact that they were using Excel to train hundreds of athletes across the country, which was time-consuming for coaches. They eventually built a platform which made this process easier through their platform.
Tell us about your product and what makes TeamBuildr unique?
- In the beginning, Tomlin thought that the key to his business would be to build an app that focuses on building good experiences for athletes electronically.
- Soon they came to the realization that it is better to target their app to coaches who actually sit down and write these training programs, trying to ensure that coaches could save a couple of hours on writing training programs.
- Tomlin placed an emphasis on building a platform that would make manual technical processes easier.
- TeamBuildr will strive to always be a platform that is up to date and continuously improving their features.
What are your thoughts on the current status of things? How did the pandemic affect your business?
- The current pandemic has accelerated business in a few sectors and remote training tools such as ours, it is beneficial for tools that facilitate some sort of remote transaction.
- This means that your competition will increase.
- You are solving a piece of the equation by being a remote tool, but there are several aspects that are involved. Tomlin likes to use the example that the highest quality platform may not always be the best selling, it is all in how it is marketed.
- If your marketing is not formatted for today's situation, you cannot acquire customers remotely.
- Tomlins business is not just about talking about their platform, but it's about helping coaches holistically with their pain points.
What are some features that you find more relevant now than maybe six months ago that you are focusing on?
- A social media platform is important.
- We have been working on a Team Feed which allows you to share your videos and images. This is important for coaches, they want to be notified of uploads.
How do you see yourself fitting into the market? What makes TeamBuildr different?
- TeamBuildr has decided to stay true toward what they call the Strength and Conditioning professional.
- This means that the programs that you are writing and the feedback that is given has to do with strength training.
- They cater towards the market interested in the principle of progressive overload.
How big are the Strength and Conditioning professional market? How does TeamBuildr estimate?
- The market can very easily be estimated as it relates to Team Space, which includes high schools, colleges, professional teams, recreational teams, and so on - which is a market that is growing very nicely.
- Strength and Conditioning have been growing in High Schools spaces due to the job stability it provides.
- CrossFit also affected the way Strength and Conditioning were seen, and it popularized it more.
- This has been a big part of TeamBuildrs business, and it is getting bigger.
What has been one of your biggest challenges as an entrepreneur?
- When it came to building their business, Tomlin said they were unaware that they were building a software as a service.
- A lot of the advice given to Tomlin was not as relevant as it would have been if a business was being built 20 years ago, which meant that they had to seek direction on their own.
- Tomlin and his partner discovered that they could be self-sufficient and could make progress for their business, and Tomlin did not understand the concept of taking money to see if it would win or lose within a couple of years.
Have you taken on investors? Are you still bootstrapping?
- Tomlin says they never took on any investors, and never took out a loan.
- They resorted to selling subscriptions and sold about 10 the first year. Tomlin and his partner were working full-time jobs and would reinvest into the business until the company snowballed.
- They have been bootstrap the whole time.
What year did you officially found the company?
- Tomlin says they made their first sale in 2012, with a division 3 school in Lynchburg, Virginia.
- Tomlin spent his time cold calling coaches and using staff directories to try and get clients.
What are some gems you got from the cold calling experience?
- Tomlin explains that when he was cold calling, he knew that this industry required time and trust was a big deal.
- The Strength and Conditioning community is very tightly knit and he knew it would take time for it to snowball.
- Cold calling is worth it for anyone evaluating when they start on a sales development enterprise.
What is your goal with this company? Do you have an exit strategy? What would you consider to be a success?
- Tomlin says that they are pretty transparent about how they look at long term goals for a company.
- He enjoys what he does and loves his customers, and says that he would not do anything that puts his business at risk.
- They want to build a company that is attractive to people who are interested in buying the Country Club, so to speak.
- If customers want to be involved, they would have to invest into the company, and they will inform them of future developments and growth.
- They are taking the course that is a balanced approach, which is reinvesting in the company while making it a balanced approach.
Explain your thoughts on the decentralization of the fitness industry, where do they come from?
- Tomlin explains that when he talks about decentralization, what he envisions is these really high-quality trainers who go out and learn how to market and acquire customers.
- He supports small businesses and thinks a coach building up a business and 50 clients giving them very personal high touch training programs in nutrition advice, life and stress management coaching is a good model.
- Tomlin thinks the only thing holding people back from doing this is the marketing and the concept of acquiring customers effectively.
When we look at the current state of your business at Team Builder, what is the biggest need that you guys have right now? What is your biggest challenge?
- Similar to other Tech companies, finding good engineers and developers are important, TeamBuildr is considered a product-first company.
- TeamBuildr is all about bringing a good product that is sustainable and scalable, and that requires talented and committed people.
- TeamBuildr exists to ensure that employees are taken care of as well as customers, and then the economics are to be worried about.
Is your whole team located in DC? Do you have a remote team? How big is your team?
- TeamBuildr has 7 employees that are in office, but they are currently working remotely due to the epidemic.
- The reason behind this was the desire to found a culture for the company, this means they want to bring in people face to face and have decided to be an in-person company.
What are some new products that Team Builder is putting out there?
- TeamBuildrs first and foremost product is built for a coach to write their own training programs.
- TeamBuildr also offers resources in the form of templates and training templates.
- The company got started on writing new templates for competitive athletes, speed, power and agility which would allow coaches to quickly be able to incorporate these into their training.
- TeamBuildr built three to four at home templates that coaches could have access to and use within training their team, that it was of high quality and trustworthy.
Resources:
Facebook: Hewitt Tomlin
LinkedIn: Hewitt Tomlin
Website: TeamBuildr
Adam Zeitsiff is the CEO of Gold’s Gym. Zeitsiff has faced many challenges during the COVID, which shaped his belief that he may not solve the virus, but he can help to solve the problems within the fitness industry and ensure that it remains alive and thriving.
What kind of challenges have you faced? Give me an example of a challenge you faced over the last 60-90 days that came up where you had to overcome in a creative way?
- Zeitsiff says that during the shutdown, they faced the problem of supporting their team members, supporting their members and giving through unique content that members could consume from home.
- Focusing on restructuring that they were going through, in order to ensure their business would be here 55 years from now.
- They had to get really creative in focusing on their future and not getting distracted and keep the focus on bettering the business.
- A schedule was built of things that Gold’s Gym had to accomplish, and pulling that through the entire shutdown in order to create a brand that will be here for a long time.
- Gold Gym tried their best focusing on the positives and hyped up their creativity with how they delivered their services.
What is the difference between just closing down and restructuring? What are the guidelines you have to work with? What does that mean for the company?
- The differences are that people fall for it due to the fact that they believe they have to protect themselves because they feel as if they can no longer be a concern within the company.
- You may have a business that can - and will - survive, it is just important to restructure, remove liabilities and clean up your balance sheet.
- The pandemic was difficult on the Fitness industry - and the food industry - we had no way to do any sort of deliveries or get any revenue in.
- Gold Gym had to solve these liabilities and had to clean up their balance sheets with some of the clubs they operated.
- Gold Gym restructured, removed their liabilities, and cleaned up their balance sheets in order to pull through the pandemic and be in a good position to expand internationally.
Beyond the hybrid model, what are you seeing now? Maybe from a technological perspective, or an entirely new model, what do you think is going to come out of it?
- Zeitsiff says since the last time they spoke, they are even stronger than they were. Gold Gym has taken tremendous strides and has quite a few things to announce.
- Hybridization is key to creating amazing experiences in the gym.
- If you are incapable of getting digital solutions that allow individuals to work out when not in a gym, it coincides with the brand's persona.
- Zeitsiff believes digitizing gyms will be taken to the next level.
- There will be people who will personalize the experience more than others, and engage members.
How do you increase experience? I guess that is Gold’s Amp. Is that the project or the answer you guys are working on to this digital fitness solution?
- Gold’s Amp has been Gold Gyms foundation to digital fitness since their launch in 2017.
- There are a lot of plans in order to develop features, functionality, content, programming and experience.
Who are the people that may never come back to a gym? How is Gold’s Gym trying to get in touch with these people and communicate with them?
- Those who do not return may not have been so committed, to begin with, or who are not comfortable being in public spaced.
- Gold’s Gym is reaching out to people, and informing them that they are taking necessary precautions to keep things clean.
- One can only control what they can control. You can only give them proof that their health is taken into consideration, and that gyms are a safe space to be in.
If you were going to talk to an independent health club owner or someone who owns a couple of facilities, are there any blind spots or anything that you think a lot of those leaders within the health club industry are missing?
- It is important to note that gyms are on the hot seat right now, the industry is under the microscope. It is important to show members you are constantly cleaning.
- The fitness industry should not be afraid to sell and think about what to sell, and how to sell. It is important to realize people are cautious.
What other leaders in the industry as far as technology are you keeping an eye on? Any companies or names that you would like to highlight?
- Taking a look at the big guys, and how they innovate and react quickly is the forefront of our businesses.
- First and foremost, the big guys need help to innovate and lead. They need their creations integrated within businesses.
- Any type of technology that helps with engagement within the fitness industry is vital and is more important now than ever.
What are some of the bigger news outlets that you are on?
- Zeitsiff was on CNN, NBC Nightly News, and he enjoys the chances to represent Gold’s Gym.
With that level of exposure, how has your life changed over the last 90 days?
- Zeitsiffs wife keeps him humble, and it has helped him realize that they have a platform and allows him to help the industry.
- Zeitsiff has been blessed to be running these brands, and this industry is very much needed in these difficult times. Exercise is medicine.
So Adam, anything else you’d like the fitness industry to hear?
- Zeitsiff says that it is important for the fitness industry to continue with what they are doing, and keep helping people with their daily lives.
Resources
Connect with Adam on LnikedIn
Visit Gold’s Gym Website
In this episode, I had an interview with Max Coleman about his journey to healing, and how it resulted in him becoming the successful CEO of DaoCloud - a wellness practitioner network and marketplace.
We spoke about challenges, health issues, the problems practitioners are currently facing regarding insurance and so much more.
Tell us about your story; your background (4:42)
- Max is the CEO of Daocloud, which is a wellness practitioner network and marketplace. Daocloud was inspired by his own journey to healing and was founded with his colleague who he met in college.
- As a kid, he was put on a bunch of ADD drugs like Ritalin and Adderall, which did a good job of getting him to concentrate but had a very negative effect on him physically and mentally. To such effect that he was battling chronic back pain at the age of 16.
- Max started doing extensive research on health and holistic therapies. It took about 6 years to heal his back pain, but he learned a lot about his own health in this journey and realized that at least half the country has a chronic disease.
- The way he sums it up, most chronic diseases are caused by blocks of energy and emotions in the body, and Daocloud focuses on those aspects to get to the root of the problem. Daocloud recognizes 51 therapies.
- After 5 years, the company has a network of 7000 practitioners in 50 states and 180 cities. The company offers a quiz and uses the answers to recommend which practitioner you need. Their mission is to make wellness primary care.
Are there windows into insurance money for these practitioners, or is that still a far thought? (14:42)
- Medicare and Medicaid recently started covering acupuncture, and chiropractors are also making way. But most insurance companies don’t cover these therapies.
- Max believes that there is not enough research to prove the efficacy of these treatments, as studies aren’t being funded to scientifically prove that they work.
- In the future, they will fund studies to prove efficacy so that insurance companies will get on board.
- Insurance companies make money from monthly instalments, and the people staying alive to pay them. So if they can prove that these therapies provide wellness and a longer lifespan, insurance companies will get on board.
Over the past 5 years, what are some of the challenges you faced as the founder and leader? (16:39)
- First is that initially, Eric, Max’s co-founder, used to be the CEO. he left about 2 years ago, and that’s when Max became CEO, and just took the company by its reins.
- The biggest challenge he describes is loneliness. He feels like he’s in a dark tunnel where he can’t look back, he just has to keep going.
- There is a lot of pressure in keeping 7000 practitioners, 1012 investors and his own team of 15 people happy.
- In addition, all the stress and anxiety is not healthy, but he believes he was cut out for this because his own struggles with health are what enable him to lead the company.
Who do you look up to? (19:26)
- Max says the first person that comes to mind is Elon Musk. Although he is probably not taking great care of his health, Max idolizes Elon for all that he is doing for the environment.
- He looks up to entrepreneurs like Reid Hoffman, who he feels is very underrated.
- Jason Calacanis is another idol for him - he believes that he is a great investor, and has a knack for finding founders of value.
- Another thing he pointed out about Jason Calacanis, is that he has no problem giving out money for the right reasons, and thinks that founders need more people like him to support them.
Walk me through founder market fit? (22:18)
- Max describes founder market fit as a way of determining whether a founder would be a good fit to solve the market problem.
- He uses Jason as an example, saying that he is not too concerned with the business, but rather with the founder; their background, education, personality and so forth.
- Founders rarely fail because they run out of money; they fail because they give up. That is one of the crucial components to look at when deciding whether or not the founder is a good fit - you need to know that they won’t give up.
Resources
Connect with Max on LinkedIn
Visit the Daocloud Website
In today’s episode, I have Justin Devonshire as a guest. We will be discussing the intricate topic of entrepreneurship, and what it means to be a leader from an investor’s point of view. Justin shares his story of the hardships he has had to endure to get to where he is now.
Justin is the founder of Fitness Business Blueprint, as well as an investor and mentor.
Tell us about your backstory? (01:13)
- Justin tells me that when he was working at a gym as a college student, his intention was not to be a business owner; he was satisfied just working with fitness clients.
- However, he was putting in a lot of extra hours, until the owner eventually gave him the keys and told him he can do as he pleases. Even though he was putting in all this time, he wasn’t receiving any revenue or even acknowledgement for his efforts.
- Family friends of theirs had an apartment in Cyprus and offered to let him stay there while trying to start his own fitness business. This was about 10 years ago.
- He thought it would be easy to start up, but it wasn’t until he nearly got evicted after losing all his savings that he realized he needed to go back home and learn more about marketing and running a business.
- Being a great coach won’t necessarily make you a good owner of a coaching business.
What drove you to Cyprus, was it a lifestyle choice, or did you see it as a business opportunity? (05:31)
- He says growing up in the UK, he always wanted to live in a warmer place like the Mediterranean.
- Then the opportunity arose to move to Cyprus. He saw it as both a good change of scenery as well as a business opportunity.
- It was primarily a lifestyle choice. He explains that his father worked very hard to retire on an island in Greece, and gave him some solid advice on life.
- His father said that after working hard his whole life to make his dream a reality, he was bored because his best years were behind him.
- Justin says his goal is to create a career in a place where he can see himself retire, rather than waiting for retirement before moving to the place of his dreams.
What are some of the biggest changes you made to make this thing a success? (10:16)
- Justin says when he was trying to start his own business, the mistake he made was in not taking factors like finances and systems into consideration. He was just trying to replace a job and pay his salary, he wasn’t thinking of growth.
- He has since learned to position himself as unique, and to know the value of what he has to offer.
- Instead of trying to tell people his worth, he started showing them by allowing people to come in and try his programs for free, or at a very low cost. Thus allowing the product to sell itself.
- He learned a lot about his target market and marketing itself. Becoming aware of aspects like organic marketing and the use of social media.
- He started placing more focus on social media like Facebook and Youtube and adds that these were nearly the only two platforms so it was very easy and very cheap to make videos that ranked for keyword search terms, as no one else was really doing it.
Talk to us about your company, who is your team? (27:36)
- Justin says he works with different business partners, clients, and long term friends. These are typically entrepreneurs with great entrepreneurial potential.
- In team building, they distinguish between integrators and visionaries. Visionaries being the impulsive people with the ideas, and integrators being the individuals who can put a structure in place.
- He has a consulting team, which acts as the operational team. They are there to assist him, as he can’t run all the operations himself.
- He also has an operational manager, an executive assistant, and a few implementers. This team is in charge of implementing systems, tracking finances and working on the long term strategy.
- In addition, they have individual teams and coaches, an online business, and a partner in India that handles online fitness throughout Dubai, India and the Middle East.
What’s your criteria for investing; not just monetary, but your expertise as well? (30:16)
- Justin says in the past he made the mistake of investing in a person because they had a great business idea, but they are not the right person for the business.
- When this happened, he tried to overcompensate with his own knowledge, but these businesses never work out, because there’s no heart in it.
- The entrepreneur has to be the ultimate leader with a vision for their business, and doing what it takes to make it a success.
- If he comes across someone with a terrible idea, but they have what it takes to be a leader, he is willing to invest in them. What he looks for is a person who can be a leader, and who wants to invest their all into a business.
Resources
Connect with Justin on LinkedIn
Visit JustinDevonshire Website
In today’s episode, I have Andrew Swansburg as my guest. We will be looking at emerging markets, customer-centric and the challenges a young entrepreneur faced when starting a business.
Andrew is the founder and CEO of BrandBot, an all in one customer communication hub that is aimed at helping you reach customers the right way.
Who do you serve, primarily? (03:37)
- Andrew says their main focus is boutique studios.
- They see a lot of emerging trends right now, like HIIT, boxing, and rowing.
- Yoga is still their top market and brings in a lot of business.
- However, he adds that a lot of their growth is coming from newer trends.
Let’s try and define customer-centric? (05:32)
- Andrew believes how you got to where you are is an important factor.
- When talking about a studio’s product, to him that means the classes they’re offering. When they started, that product was most likely enough.
- However, with the fast opening of more studios and fitness modalities, they are starting to see that just the product is not enough anymore.
- BrandBot is shifting into an era where businesses need to determine who they want their customers to be and focus solely on that.
- Brands are using specific personalities, something no one else is offering, to grow their businesses, rather than relying on their product alone.
Do you step in once people know who their customer is, or do you help them figure that out? (08:00)
- Andrew says they are there from day one, and they can be used differently as a business grows and changes.
- Initially, their business is used for the transactional aspects like following up on Facebook leads and communicating with customers via email.
- They feel it’s a shame that businesses continue using them for the transactional parts only. Their more experienced customers use them to present their brand along the journey.
- BrandBot helps the customer position themselves as a business, helping their customers establish what their goals are and how to accomplish them.
- Around 18 months they start seeing a transition as people start figuring how to communicate with clients, and how to reuse that tested and approved method.
How have you seen growth within your company? (14:57)
- Andrew says they’ve seen a lot of change in the past three months.
- For the first year and a half, they were focused mainly on creating an exciting product that would attract sales.
- BrandBot has been doing a lot of digital marketing events, which is big for them at the moment.
- A group of people in the same place always adds value, and it should be something business owners invest in.
- They have also started hiring outbound reps, adding to the sales function or a strict sales process.
How is your role changing? What challenges have you faced? (21:41)
- Andrew says his first challenge was being a college drop out in his 20’s, and the pressure that came from having to make a success out of his idea.
- He approached a corporate culture specialist, and this guy walked him through evaluating his thinking as an entrepreneur; determining when to act on your thinking, and when to just let thoughts simmer.
- That foundation helped him transition from just focusing on the product, to managing a team and his customers. He realized he had to scale himself because he could not fulfil all the roles anymore.
- The whole transition, and trusting other people to handle business was very difficult for him.
- He believes that trusting his team, and knowing when to rely on his thoughts has been a growing process for him.
Resources
Connect with Andrew on LinkedIn
Visit BrandBot Website
Today, I have guest Mel Tempest talking to me about the fitness industry; how she saw an opportunity 17 years ago and grabbed it with both hands.
We discuss the ever-changing market of fitness, some of the struggles it faces and what the future holds for gym owners.
Mel started a health club in 2003 and is constantly on the hunt for new ideas and opportunities to make her club a safe, comfortable environment for everyone. While being an event speaker and podcaster.
Tell us about your journey in the crazy world of fitness (01:14)
- Mel explains she opened up the club in 2003 after a mentor told her that she would never aspire to be anything more than a circuit instructor.
- She was in her mid 30’s and wanted to be more than a real estate agent. She wanted to be a gym instructor. She had no real experience, but along with her husband decided to open a gym anyway.
- Their first club was in a 450 square meter church hall. It was having numerous people come up to her and telling her that they were looking for a non-intimidating environment, that made Mel realize she needed to change her business model.
- She’s been changing her business model for the past 17 years to meet the demographic in her community.
- 17 years later, and Mel reports that they are still going strong in an 1800 square meter facility of their own. And their goal remains the same; to create a safe, comfortable environment for members.
You said you shifted the way you did business to fit your demographic. Expand on that? (04:15)
- Mel says the first thing she banned in her clubs were crop-tops. Trainers were to wear regular shirts at all times.
- She tried to create a less intimidating environment by using her own staff as an advertisement for her business, rather than the image set by the media. She feels the graphics in the media were intimidating.
- For a larger person, walking into a club where everyone is wearing crop tops and tank tops would be uncomfortable. Her aim was and has been for 17 years, to make the club a safe place for everyone.
- For some members, coming to the club is the best part of their day. So she pays attention to the small things like greeting people and knowing their names.
What expectations did you have for your podcast? (10:08)
- Mel says she wanted to interview people that she felt would help the industry, and she thought it was a simpler way of getting the knowledge to other club owners.
- Too much focus is placed on high and mid-level achievers, so entry-level businesses are left behind; that became her target market.
- These could include new businesses or business owners that have been in the industry for 10 to 15 years but are frightened of developing technology. Her goal was to assist those who are too afraid to ask for help.
- Their next step was getting the right speakers for the show. They have been very fortunate so far, and they are currently standing strong at 860 000 hits.
- She knows they are sharing the right information, as people approach her on a regular basis to tell her how much her knowledge has helped them.
How do you look for collaborations in this industry? (20:03)
- Mel states that her main focus is to look for people that can offer something that she can’t, and if she can’t do something, she will get someone who can.
- She uses her female leaders as an example, saying that some of them excel in speaking about mindfulness and self-care. This, however, is not her strong suit.
- Those in the health and wellness industry have a responsibility in creating positive mental health.
- If you do not treat your peers with respect, it will have a negative mental impact on them. We don’t want anyone in the industry thinking that they are not valued as a speaker or coach.
- Everyone in the industry must be held accountable for the impact they have on their peers and teams. Everyone has to treat each other as part of a team, rather than the competition.
What are some of the biggest opportunities in the fitness industry? (23:25)
- Mel makes a great point in arguing that those who do not grow with technology will get left behind. There are new products coming out on a regular basis, products that are meant to make life easier - like running your front desk.
- People over the age of 45 are frequently overlooked, but this age group has money to spend. They want one on one sessions and help with nutrition.
- Every club has four business models under their roof; group fitness programming, technology, the gym with the actual equipment, and the practice. Don’t promote your business as a whole, promote it as individual business models.
- The fitness industry is ever-changing. Attend events, listen to podcasts, do some research on how to improve so you can extend your stay in the industry.
Resources
Connect with Mel on LinkedIn
Visit Mel Tempest Website
In today’s episode, I have Kate Jaramillo and Ken Andrukow as guests. We will touch topics such as changes that are taking place in the world and the fitness industry, and what people need to be doing in these trying times.
Kate is a wellness mentor and ketogenic lifestyle expert. Her goal is to help women thrive and become the best version of themselves.
Ken is the owner and founder of Reebok CrossFit in Ramsay, Canada. Ken is aimed at helping members become open-minded and willing to take action.
Let’s get right into it, what do you guys see out there? (01:32)
- Ken says he believes that times like these are when greatness rises. He says the health industry will make a dramatic change in regards to vaccines and the trials that accompany these vaccines.
- He thinks that the time spent on trials for vaccines and cures will be shortened because people don’t want to be in this position again.
- Kate adds that she thinks this is an exciting time; she says business owners will realize how much money they can save on rent and hiring offices. People will see what a big percentage of their work can be done from home.
- She adds that all these open spaces that were used for offices and businesses can be converted to apartments, churches or grocery stores.
- Also, general expenses will be much less. People are spending less money on things like gas and dry cleaning when they work from home.
One of the important questions business owners should ask themselves right now, is do I want my business to survive this? (07:00)
- Kate says she was inspired by advice saying that this is the pause we need.
- A lot of business owners are unhappy with where they are with their business; four or five years down the line they don’t remember why they started the business in the first place.
- Ken says that if you’ve wanted to stop what you’re doing because you don’t love it anymore, now is the time to do it.
- He adds that if a business has been shut down for three months, it will be even harder than before to get it back on track. No one will blame you for shutting down.
If you’re in an industry that’s ripe for disruption, now is the time for innovation (09:28)
- Ken says there hasn’t been much change in the fitness industry in 30 years in terms of what people want and need from the industry.
- Technology has played its part in the last 5 years, but mostly in data recording.
- Regarding the interaction between fitness professionals and clients, there’s a major innovation on its way.
- If you’re in the industry, you have to think about your clients; what they wanted before the coronavirus struck, and what their needs will be after it's over.
What are you guys seeing in the wellness industry? (17:29)
- Kate says that people are in a panic, and giving things away for free.
- They have also noticed a rise in fake work-from-home business opportunities. These ads are posted on Facebook, and people are even getting personal messages about these insincere opportunities.
- A lot of people are also stepping up as leaders and offering their clients support.
- It’s important to check in with your clients, even if it's just for support. She sent out an email to numerous clients, just asking if they need anything, and what can she do to assist.
- They put together a resource guide with fitness and nutritional information so that clients can keep up their routine. They aren’t doing it as a lead magnet, but rather to make sure clients feel calm, loved and supported in these times.
Looking at it from a societal standpoint, what is the one change you’d like to see in societies and communities after this pandemic (19:30)
- Kate says she wants people to make more time for each other.
- She wants people to go the extra mile for one another; not to take a hug or a handshake for granted.
- Ken says he doesn’t want people going back to normal when all this is over; he wants us to learn from it.
- He hopes that we become closer, as a society and a world.
Resources
Connect with Ken on LinkedIn
Connect with Kate on LinkedIn
Today, I have Steven Webster as a guest, and together we will dig into the future of technologically advanced training and coaching.
Steven is the CEO of Asensei, a mobile app that allows athletes to get guidance and coaching from professional individuals.
Give us some insight into your story; the story of Asensei and the development thereof (01:17)
- Steven says Asensai was brought together from three of his passions; sports, technology and being an entrepreneur. He was fortunate to have been working with big companies like Adobe, Microsoft and many more.
- Growing up, he played every sport imaginable. He was already a black belt in Jiu-Jitsu when he went to university and before long, he became the coach for the Edinburgh University karate club - leading them to 10 national championships.
- One problem he always wanted to solve was how to coach effectively using digital technology.
- He saw the pieces fall into place. He felt that there had to be a way to make human movement; to create something that a machine can understand and teach.
- Finally, he put together a team to solve that problem.
Give us insight into Asensei; what are the qualities, what pieces are involved? (24:21)
- It's essentially a mobile app that allows you to pair with your apparel over Bluetooth.
- He says the app lets you subscribe to coaching plans and programs, allowing you to be guided and coached in your choice of sport with the help of the apparel sensors.
- Asensei has manufactured its own brand of compression gear, allowing a new brand to pilot the technology.
- The goal for Asensei is to market; they want technical apparel companies to approach them with questions as to how they can implement sensors in their clothing.
Over the past five years, what are some of the biggest challenges you faced in building Asensei? (25:45)
- He believes the biggest challenge most companies face is timing.
- You have to ensure that you don’t raise too much money too fast, as the market won't be ready.
- With a complex product like Asensei, you can’t just drop your whole idea into the market, you have to present it piece by piece so that people understand what they’re getting into.
- In addition, he says that you have to get investors on board. Although investors pride themselves on being risk-takers, initially it’s difficult to get people to imagine the future you have in mind.
What mouth-watering markets are you looking into right now? (31:25)
- Steven thinks the market they can have an impact on first is sports coaching.
- Too much focus is placed on rehabilitation, rather than pre-habilitation. How do people know if they are in the shape they’re supposed to be in for the sport they want to practice?
- He refers to the industrial athlete; people whose job is to perform tasks that require skill and coordination. The idea that their movement can be continuously monitored and coached into the correct movement is a huge market opportunity.
- Correct movement is vital, just like vital signs are critical to our health and well-being.
What do you think is the biggest need within your business right now? (35:19)
- Steven believes all entrepreneurs are frustrated with the pace of progress. So the ultimate goal is getting to the future faster.
- He wants people to be compelled to use the app; even if you’re not a professional athlete of any kind, this app can help you train with professionals.
- He uses rowing as an example and adds that you don’t even need the compression apparel, they will use data from the rowing machine and they’ll assist you with the right posture, technique and movements. Once you do get the apparel, you can get even more advanced coaching.
- Fitness shouldn’t become something you have to be able to afford. He wants people to use the app so that everyone can get the most out of their training by using their ordinary equipment while implementing the sensors to monitor movement.
Resources
Connect with Steven on LinkedIn
Visit Asensei Website
In today’s episode, I am interviewing Kresten Jensen to discuss the topic of technology in fitness. How Motosumo has grown from three friends to a full-blown company.
Todays’s episode features a special deal. If you are a fitness professional or gym owner looking for ways to improve client experience, visit futureoffitness.co/deal. There you will find a discount code and a place to sign up.
Kresten is the founder and CEO of Motosumo; a fitness app that allows people to participate in group training and to connect with one another.
Tell us your story, how did you get into this? (03:25)
- Kresten says he has always been keen on sports and fitness. The whole idea started when two of his friends came over for pizza and they started building on this idea.
- They were looking at similar concepts and felt that they could produce something more interesting.
- They thought if people were bringing their phones on a bike ride or a run, they could actually tell people how to move and provide insight into their power and efficiency.
- They approached their first investors, and as soon as they got the go-ahead, they jumped right into it.
- Creating an app to generate an income is tricky, because people look for free apps, and there are numerous fitness apps out there.
Where is the company now, as far as health clubs and gyms go? (07:37)
- Kresten says the company now has more than a thousand gyms on the platform, which was a big milestone for them.
- They reached the thousand mark by the new year 2019.
- He’s always a bit cautious to give exact revenue but to provide a range; it’s around $2000 per gym annually for the full service.
- He adds that at this point in time, they are still using more money than they are actually accumulating. But he is confident that this will change very soon.
Gamification, social networks, and events are powerful qualities. Did you implement these qualities intentionally? (09:43)
- He says initially, the social part wasn’t part of their vision. It was meant to be used as a tracking tool for the individual.
- However, some more visionary team members convinced them of the benefits of connecting people. They were sceptical at first, but in no time they started seeing the positive effect of social connection.
- When he started thinking about gamification, his initial thought was to do something where people could compete. However, an advisor told them that the majority of people are collaborators and not competitors. People want to be part of a team.
- Although these qualities were initially not implemented on purpose, they definitely are now.
You started out as a group of friends with an idea, and now you are running a whole company. What was adaption like? (17:32)
- He says one of the biggest factors for him was the fact that you can’t be involved in everything, and you definitely can’t be an expert at everything.
- When you’re only three to eight people, you know what everyone else is doing. But as the numbers grow, it’s hard to keep track of everyone, so management systems and communication procedures must be put in place.
- The most challenging mental shift for him was that he had to let go of things he knows nothing about, and things that shouldn’t bother him in the first place.
- He jokingly says that he believes he has been quite a nuisance for some of the company members because he wants to be a part of everything and be involved everywhere.
How do fitness professionals take advantage of technology like yours? (20:05)
- He says regardless of what your profession is, you can find the app useful, and it’s really easy to use. It takes 5 minutes to install the app and you can get started right away.
- Once you’ve got the app, you just activate your gym on your phone. Since we are already using our smartphones for everything else, this is the sort of technology where you shouldn’t be afraid to get started.
- They have a ten-minute explainer video, and if it takes you more than ten minutes to understand how Motosumo works, it’s becoming too complicated.
- If you really want to take advantage of this, it’s more than just downloading the app; you have to immerse yourself and see what the app can do for you. This will allow you to add value to your group fitness
Resources
Connect with Kresten on LinkedIn
Visit Motosumo Website
In this episode, I have Mark Fisher as a guest. Contrary to what we normally do in discussing the future of fitness, this episode will discuss the importance of routines and structures that allow you to get the most out of your day and life.
Mark is the “Ninja master” and co-CEO of Mark Fisher Fitness, a gym he describes as offering serious fitness for ridiculous humans! They help people who normally hate the gym, find a fitness place they actually love.
How are you personally dealing with the lockdown? (02:41)
- Mark says he is actually doing pretty good, and the lockdown has made him realize how easy it is for him to do his own thing. He loves people, but he’s quite self-directed and can thrive on his own all day long.
- The opportunity to work on products alone, with the occasional meeting, is something that appeals to him.
- However, he is also worried about what the next 12 months will hold, in terms of social restrictions set by the government, or even by social culture.
- It won’t be like flipping a switch and going back to normal. New York is a real estate game, and the main consideration is can you make enough money in that real estate market to cover fixed costs and make a meaningful profit.
- Pay attention to events in the macroeconomic environment, because the downwind thereof will hit everyone. He thinks NY will deal with more psychological and emotional obstacles than a lot of other places but stresses the fact that in the long run, we will all be fine.
What are you doing during this time, perhaps reading more? (06:35)
- Mark says he likes working on products. One of the things he teaches is time management, so he likes creating a structure; being diligent and conscientious and just getting things done.
- Most of his days are spent around a routine; getting up around 06:30, spending 20 minutes meditating, and 30 to 45 minutes reading while drinking his green formula and his morning coffee.
- He completes his more intense tasks like writing an email, landing pages, marketing content, or working on presentations early in the morning. He does these in 30-minute blocks, and on a good day, he completes up to 5 30 minute blocks.
- After checking emails and social media, he does a quick workout, followed by a late lunch and another meditation session, and then starts the second part of his day where he mostly does meetings.
- The final part of his day starts around 17:30 to 18:30, where he spends 60 to 90 minutes crossing off the easier tasks like paperwork and clearing his inbox. Around 18:00 to 20:00 he has completed his cycle and spends the evening with his wife and their dog.
Explain your statement that you have to create a challenging game that will allow you to move forward with momentum? (17:24)
- Mark says this is broadly about how the day gets scheduled. He likes to say that to-do lists that don’t exist in time are a recipe for being miserable, sad, and crazy.
- You have to capture the inputs, either using a notebook, Google docs, or any resource that will allow you to capture all the things that need to be done.
- You have responsibilities towards your personal life, work assignments, client-related tasks, and just an abundance of things to remember. Not writing these things down will make your life very, very challenging.
- But then, you also have to analyze and organize these lists; if you have a bunch of never-ending to-do lists, you will never have the satisfaction of a game you can win, and there will never be a sense of accomplishment.
What is your unique ability, that fires you up and makes you feel like you do better than most people? (23:21)
- Mark says the ability to be meticulous with his time is a great asset. Discipline is something a lot of people struggle with, and he feels it’s a blessing to be disciplined.
- Another factor for him is that he loves learning, and believes he is a quick study; he is able to find the frameworks and put them into action in a short time.
- His third “superpower” is that he loves teaching; anything that has to do with mentoring and developing skills.
- Something he’s really been digging into is adult learning, or training the trainer as it’s called in corporate circles. This boils down to training a team to do things very consistently and using the best learning practices for their task.
Given the uniqueness of our current situation, what books are you revisiting right now? (27:12)
- Mark says he has mainly been revisiting books lately because he is just not enthused by new books at the moment.
- He says its probably a phase, but he has no interest in business books. Among the topics, he’s interested in are psychology, hard science, and philosophy.
- He recently revisited Man’s Search For Meaning, Sapiens, and Antifragile.
- Among these books, he is also reading How Not To Be Wrong, which is known as Bill Gates’ top 10 books.
- For the time being, he is enjoying books that are denser of nature.
Resources
Connect with Mark on LinkedIn
Visit Mark Fisher Fitness Website
Today I have Erica Suter as my guest. We’re getting into the world of youth sports, and how competitive and business-minded it has become.
Erica is a strength and conditioning coach, whose passion lies in youth sports and training young players to become strong, resilient and creative, while still enjoying the game.
Give us your background; how did you get here, and what do you do? (01:15)
- Erica says she has been a strength and conditioning coach for eight years; her main focus is on elementary, middle and high school kids. She does have college athletes training with her, who has been with her since a young age.
- Soccer has always been a joyous part of her life. She played soccer while in college, and when she graduated she became a volunteer and coach for young kids in Brazil.
- She was unsure of her future, so she started looking for ways to make a career out of coaching. When she returned from Brazil, she started training athletes in her free time.
- She noticed that her training was taking off, so she left her job six months later and started coaching full time.
What advice would you give someone who's new in the industry, and not getting a lot of traction? (09:12)
- Erica says consistency is the key factor in becoming successful.
- The most important thing to keep in mind is that people need to do something they’re passionate about and can post about every day; something that doesn’t feel like an obligation.
- This can be a video compilation of their training or services, it can be podcasting or having an active Twitter account.
- Gaining traction shouldn’t be your only goal; make this a journey in finding yourself and what you’re good at.
How has soccer changed over the last 10 years in North America? (11:40)
- The first thing Erica mentions is that soccer has become faster and more physical, and of course, more competitive.
- More and more youngsters are becoming involved in soccer, especially female athletes.
- She adds that because it’s become so competitive, kids are finding less joy in soccer, as they seem to be experiencing a lot of pressure.
- People are forgetting the purpose of youth sports. The pressure has led kids to compare themselves on social media; they aren’t playing for fun anymore, they are playing to become professional, or get a college scholarship.
Early specialization isn’t necessarily a good thing. Where do you think the most pressure is coming from, parents, or coaches? (13:07)
- Erica says it’s a combination of both. However, she tries to be forgiving with parents, as they are receiving all sorts of information, and in most cases, they don’t know any better.
- Parents are most likely forced into early specialization. The world of sports is rapidly becoming a world of business. It may be that parents don’t realize this is the direction they’re heading in, but the system is forcing them to go there.
- With sports becoming a business, parents are forced to keep up with tournaments, club fees, and leagues.
- As a way of approaching this problem, she always advises parents to let their children take part in additional activities outside of their primary sport; something that is more for relaxation.
- She adds that seeing a strength and conditioning coach will allow kids to learn a variety of skills and movement, which will enhance their primary sport.
Expand on how soccer changed your life and put you in a safe place (14:32)
- Erica says she has always been thankful for soccer, and how much she loves it. She had good role models and coaches growing up.
- She was in a very abusive relationship in high school, which almost cost her her happiness. She was willing to quit soccer and follow her boyfriend at the time to college.
- The day before early admissions were due to John Hopkins University, she realized soccer had always been her safe place and she wasn’t ready to give it up.
- Erica remembers the moment she told her parents that she was ending the relationship and playing soccer at John Hopkins, as one of the most memorable moments of her life.
Resources
Connect with Erica on LinkedIn
Visit Total Youth Soccer Fitness Website
In today’s episode, I have Adam Zeitsiff as a guest, discussing the health and fitness industry and what COVID-19 holds for the future of fitness.
Adam Zeitsiff is the president and CEO of Gold’s Gym, which is an American chain of fitness centres.
Who is your strongest demo? (02:20)
- Adam says a decade ago they were still famous for helping people get stronger in bodybuilding, which is what put them on the map. So if asked this question then, bodybuilding would have been their demo.
- Today, however, their demo is split from a male and female standpoint.
- The 22 to 44 age group is big at the moment, again, evenly split between male and female.
- A big part of their market is still helping people get stronger, and their bodybuilding heritage is still a proud part of the business.
As a leader and CEO, how is your role changing right now? (03:40)
- He says they closed the gym on March 16th, and although it was a very difficult decision, it was the right choice in their efforts to support humanity.
- He has since been acting out the role of chief psychologist and reaches out to his whole team regularly to make sure that everyone is in the right frame of mind.
- The company has an amazing franchise support organization, which is also reaching out all the time.
- He has to keep himself in check every day as well, realizing that this is something no one has experienced before, and it’s hard for everyone. But this too shall pass.
Have you seen any creative problem solving out there? (08:13)
- Adam says one thing he has noticed from their own business is how they came together as a global franchise community to help drive online content and fitness.
- They have Gold’s amp fitness and exercise app, which offers audio coaching, video coaching, and music.
- They’ve made the app available for free until the end of May so that anyone can use it. This is their way of supporting members and nonmembers.
- They made contact with all franchises around the globe to create video-on-demand content, and within a few days, they launched their content. They came together as a fitness community, which was something that didn’t exist beforehand.
- A lot of their local franchises have made their premises available to necessary workers like firefighters who are working around the clock. This way, these necessary workers can take showers and clean up because they can’t go home.
When the dust settles, what do you think the fitness industry is going to look like? (11:16)
- He says when the gyms reopen, he doesn’t know what “normal” will be? Things will probably never go back to what they were, but they can try and create some semblance of it.
- People are going to return gradually and then there will be the “gym rats” who will be the first people there when the doors open, but this will probably be the exception.
- It will take a while for people to get comfortable again because, besides the quick trip to the store, people will not have been in a public setting in a long time.
- The virus has accelerated the demand for digital fitness; it has been part of the industry for a while, but people are becoming aware of it now more than ever.
What is the one thing fitness professionals and gym owners should not be doing right now? (15:22)
- He says this is the time where your brand and your legacy can be defined or redefined.
- Regulations are in place for a reason; don't meet your clients and help them work out at the back with the lights off. He says it sounds silly, but he has heard of people doing it.
- Don't put sales over the health and safety of members. No one is receiving revenue at the moment, so everyone is struggling, but remember that safety comes first.
- Don't lose contact with family, friends or members. Reach out, don't stay idle in that regard.
Resources
Connect with Adam on LinkedIn
Visit the Gold’s Gym Website
In today’s episode, Tony Gentilcore and I discuss our current global situation regarding COVID-19; what it means for the fitness world, and how to cope at this time.
Tony is the co-founder of Cressey Performance in Hudson, Massachusetts, and the author of a popular blog called Because Heavy Things Won’t Lift Themselves.
Do you see people marketing the fact that people are making more money during this time? 03:16
- Tony says the one thing he has noticed is that people are still selling products during this time. He adds that he sees no issue with it, as he does the same.
- Fitness professionals recognize the fact that they have a lot of free time, and offer others in the industry a way to improve their skills and crafts.
- He says they just released their shoulder and hip blueprint because he feels it is a good resource to have during this time. They even lowered the price, and they are offering a payment plan.
- Tony also says that there are individuals who are taking a nefarious approach to their marketing and taking advantage of the situation, which is unfortunate.
How do you feel about individuals selling their services at this time? 06:17
- If you have something valuable to offer, you shouldn’t feel bad about selling your services.
- He explains that he shut down his studio, so he’s not training anyone in person, but he is offering virtual training classes. He says he is charging his normal rate for these classes because he is still a certified, knowledgeable coach.
- Tony says in these times of uncertainty, people are feeling obligated to lower their prices because they aren’t offering their services in person, which he feels is a normal reaction, but most loyal customers will be satisfied with paying the full rate.
- He adds that we are in a time where people understand that we need to support each other, and he sees a lot of good things happening in the industry.
What do you think are the qualities of leadership? 07:49
- Tony explains that being on lockdown will take its toll on mental health, and we should look out for each other.
- He says there is a big opportunity for fitness professionals to become a major role in their clients’ lives.
- You can engage with your clients by doing Zoom calls, running groups or even just call your clients, and that will go a long way.
- He adds that people are going to need help with their weight management and mobility during the lockdown, but the most important thing is that they just need someone to talk to.
- He says there is more to being a coach than just training; during this lockdown, Tony has put in a lot of effort to support his clients, both emotionally and with their fitness levels.
What is going to be different about the fitness industry once this pandemic has run its course? 13:59
- Tony says he thinks a lot of people will realize that they have created an efficient setup for themselves, and they won’t see the point in spending a lot of money on a gym membership anymore.
- He adds that he thinks there will be a delay in the time it takes people to get back to the gym once this is over.
- However, for the people who have made fitness a part of their lives, going back to the gym will probably be the first thing they take control of when this pandemic has ended.
- He says he is very concerned about small business owners and what this lockdown will mean for their business. He thinks a lot of people will have to close their businesses and lose all their hard work.
Are there any tips you have for people to get through lockdown? 27:56
- Tony says it’s important to reach out to friends and colleagues.
- He says people want to feel like they are in people’s thoughts and that they have a support system.
- He adds that you need to stay authentic and be yourself. It’s okay to be in touch with your emotions; it’s okay to show vulnerability and its okay to cry.
- He says that he finds solace in the fact that everyone is in the same boat.
- Everyone is dealing with this crisis. We all experience it differently, and it causes more problems for some people than others, but no one is alone in this. It doesn’t just affect one group or class of people.
Resources
Connect with Tony on LinkedIn
Kate Jaramillo & Ken Andrukow
In this episode, I have a conversation with Kate and Ken about what is currently happening in the world with COVID 19 and find out from them what we can do as entrepreneurs and leaders within our communities and businesses.
Kate is a top tier wellness professional and a loving wife and mother to 4 beautiful children. One of the most impactful lessons that one can learn both personally and professionally is whatever we wish to achieve; we can by taking massive action.
She strives to give people the avenue to go down to living the life that they truly deserve.
Ken is an experienced business owner and mentors with a demonstrated history of building businesses that scale.
What is going on in your area, and how are people responding to COVID 19 and all the measures to slow the spread down? (1:32)
- Ken says that the people in the city are slowing and systematically distancing themselves from each other.
- He officially shut down his gym the day before until further notice.
- The sad part is that there are people who are contracting the virus and passing away, so it's hard to be optimistic in times like these.
- Ken says that for him, the bottom line is that we’re all in the same boat. There isn’t one person in the world who isn’t, and we must all remain positive, this thing will eventually clear.
- According to him takes positivity to get through this, and everyone has to work together, do the right thing, and stay home even though there may be financial implications.
- Kate says she works from home, so it doesn’t have a direct impact on her schedule, but everyone is trying to be careful and limiting their activities.
- She also mentioned that her kids have joined online classes and that even their gymnastics teacher started giving online classes.
- Kate is focused on serving her community and helping mitigate their fears and anxiety. It's important for people to stay calm.
How does one step up in your local community and become a leader in times like these? How do you become a leader in your community and in your business? (5:07)
- Ken feels that people should see being optimistic as being opportunistic. In tough times being are being forced to be innovative, identify problems, and use what you can create to help other people.
- He feels that there are people who are opportunistic when they are inflating the prices of certain products.
- If you are out there leading people and helping others to feel better and see the positive, an opportunity may arise, and there is nothing opportunistic about that.
- He encourages people to give away their influence and create value instead of selling.
- He talks about a client who decided to give away a coaching course that would have been sold for $1000 and because the client did that more than 2000 people signed up so far. Even though the revenue was given up, people will come back because they saw the value.
How do you support local businesses in these times or relieve the financial stress on your clients? (9:04)
- Ken says they closed the gym because they had to, and whether they closed or not, everyone is stuck at home and can’t go to the gym.
- We have to realize there is a barrier put between us, and we have to ask ourselves how to overcome the barrier. How do we help our gym members and hold them accountable?
- His gym is doing virtual classes three times a day, and one of the classes will be recorded so that members can use it later.
- They are also doing a gear loan out to assist members and keep them active. They were also doing a nutrition challenge for their members and increased the level of communication with their members by texting them regularly and calling them.
What trends do you see in the health and wellness community? (10:58)
- Kate says that everyone is a little bit scared and feels that their clients rather want to sit and watch the news while eating Oreos; they are stress eating.
- The people in the health and wellness industry are concerned about their clients, and they are also worried about their business because they may have to refund their clients.
- She thinks that online entrepreneurs will be okay because they have little overheads.
- People should be there for their clients, empathize with them and let them know that you can understand where they are at reminding them that this will be a great time to practice mindfulness, mindfulness eating, and doing more face to face meetings over Facebook live or zoom meetings. People can still do live workouts together to foster community.
- We should give more access to their community.
While we can’t control any of what is happening with the virus, what can we do? (12:36)
- Kate feels that this is the perfect time for us to innovate and be creative.
- We can pour back into our business by watching the webinars are classes that we’ve been putting together and improving them.
- People should see what other people’s needs are right now and create challenges to bring people together.
- We should be the entrepreneurs we are and create what is currently missing in the marketplace.
- Ken says that we should focus on what we can change and how we respond.
Any final points on leadership in a crisis? (17:49)
- Ken encourages people to calm down if you're feeling down, get on Zoom or Facetime, and connect with your friends and the people you love.
- Let people know that you are thinking about them.
- Kates says we should take the time and step back; this is the perfect buffer opportunity.
- We should catch up on sleep and spend time with kids and family and then get back at it and see how you can serve other people.
Resources
Connect with Ken on LinkedIn
Connect with Kate on LinkedIn
Alan is the owner of Ultimate Ventures Limited, an enthusiastic speaker and owns and operates one of the toughest cycling events in the world – Race Around Ireland. He works with entrepreneurs and managers of small to medium-sized businesses as they set goals, create action plans and develop the skills. He also works with large companies including Microsoft, helping them build high-performance teams through shared goals, better communication, and resilience training while managing energy and wellness. He trains sportspeople and regularly delivers motivational and educational talks.
Ultimate Ventures Limited has Sports Performance Programs and Business Performance Programs.
What is your background and how did you to where you are now? (01.31)
- Alan has been in the fitness industry since 1989.
- He started weight training in school to avoid bullies and as he gained weight the bullies wanted to know how he was doing it so he designed a training plan.
- He went on to study recreation and leisure management and then fitness courses and started working in different gyms training athletes.
- He started his own gym at that time after attending a hypnosis show and took a side route into software development, developing a system where your computer could tell how stressed you were, by the way, you were using the mouse. This fell through as it was too early for a market.
- Alan sold his gym and went back to college for four years when he was 22 and then went to work at Sunshine Coast University.
How have you incorporated hypnotism and some of the principles from that into what you're doing? (08.00)
- Alan says that it's just one tool he can introduce as part of the mental skills training as the nervous system cannot tell the difference between something that is vividly imagined and reality.
- Hypnosis is really just a guided version of the visualization.
What were the challenges you faced in communicating the value of mental training to people on top of their current training? (11.19)
- Getting trainers and coaches to act on their belief that a large part of your performance is your mental game and skills training.
- The second issue is that it's seen as being separate to train.
- Alan says that the next issue was the nutritional part of training and that trainers were saying the nutrition was important but that they did not necessarily have a plan.
- The fourth challenge is training the psychological and the mental skills train, which he feels it's still seen on the outside and to help people understand how to simplify and integrate this into training.
- Eric and Alan discuss anxiety and how it relates to training.
- He maintains that it's how we perceive the situation that can make a massive difference to what we're actually doing. Your competitors are not there to beat you, they are there to make you better.
What other segments do you think that this would be of value? (26.26)
- Alan says they are using the same skill base they use in the sports sector and teaching it to the companies that he is working with, from a business point of view, whether it's an entrepreneur or major corporations.
- He also works with students, actors, and Directors. Basically anyone who deals with performance-based anxiety such as public speaking.
Who are some of the other people who are really pushing for in this field? (29.15)
- Meditation gurus, for example, are the people that Alan is looking at.
- From a fitness point of view the training peaks guys, are doing really well, and then a big part of that he is actually looking at, at the moment, is eSports
- What alan is interested in the most is integrated technologists.
- Eric and Alan discuss mental training for eSports and mental training in general.
Resources:
Connect with Alan Linkedin
Check out Ultimate Ventures Limited Website
Check out Alan’s Course Going into the Zone Website
Ryan McKenzie is a Fitness Business Consultant from Orlando, Florida, where he has worked with some of the best trainers, gyms, and corporations in the world. He is also an author, speaker, and industry leader. Ryan is a certified personal trainer (NASM-CPT; PES; FMS 1 & 2; TRX; Parisi; TFW; RMT; MBF) and owns Training with Ryan.
Ryan, give us a backstory on who you are and how you got to where you are now? (1.13)
- Ryan was born in Orlando, Florida, and started in the fitness industry as a personal trainer right out of college.
- He started working at a gym in Orlando RDV Sportsplex Athletic Club. He says it is the best gym that he has ever been to in his life and that he learned a lot from them.
How did you make a transition from personal training into where you are now? How did that whole thing go? (4.40)
- Ryan says he slowly got better at what he was doing and start to get certified.
- He realized at that point that he was just doing a sales job, and that was not what he wanted. He preferred to work out with people and have fun with people.
- Ryan grew his one on one training to the point where he realized that he needed to start group training to be able to spend time with his family, so he spoke to his manager, and they initiated group training with groups of up to 8 people.
How do you define small group training? (12.00)
- Ryan's sweet spot for small groups is 3 to 8, although he could probably make it work with 10. Less than three is a private group.
- Ryan and Eric discuss the disadvantages for the client who does one on one training as opposed to small group training.
- He noticed that other trainers were having the same problem as he was with one one one sessions being canceled and realized that if you put them in a group, there's a different level of accountability. It is now between peers rather than financial.
Where do you think most trainers go wrong in selling small group training? (16.10)
- Most trainers lead with the benefits of the value of small business training, this being a lower price, which is not necessarily the best thing that they can offer.
- Ryan notes that where most trainers go wrong with training is that they position their small group training as the cheapest option as opposed to the best choice, and an additional bonus is that it is more affordable.
- Training at a good gym with a higher price per small group session is an investment most people are willing to make.
How big do you think small group training is going to be in the next ten years as health clubs and boutique gyms grow? (33.13)
- Ryan talks about the fact that large groups and media groups are on the downturn and that small groups will be resurgent from the social point of view. People are saturated with technology and want to go back to small groups or one on one.
- Eric and Ryan then discuss the social aspect of small groups.
Where do people find you and where they go to get your courses and your book? (41.20)
- Ihatesellingbook.com is the landing page to pick up my book for free.
- All my courses are on trainingwithryan.thinkific.com.
- My other website is trainingwithryan.com.
Ryan's Book Recommendations:
I Hate Selling
Resources:
Connect with Ryan Linkedin
Check out Training with Ryan Website
Check out Ryan's Courses Website
Wade is the President and Director of Education at BiOptimizers.com. Education at BiOptimizers.com is dedicated to discovering, presenting, and sharing strategies backed by cutting edge research that leads to Healthy High Performance. They believe their products empower humanity to achieve an optimal state of well-being in the body, mind, and soul, holistically defined as BiOptimization.
Wade is a 3-time All Natural National Bodybuilding Champion, an advisor to the American Anti-Cancer Institute, an Enagic Master Trainer, and the Founder of the Prosperity & Health Alliance as well as being the Director of Education at BiOptimizers Nutrition. He began weight training at the age of 15 and has traveled the world to study with Physical, Financial, & Spiritual Masters. He has written several books and co-founded a nutrition company.
Tell us more about your background? (0.46)
- Wade grew up in rural Canada on the East Coast and played hockey. At the age of 15, three things happened that set him on the path he now travels.
- The first, his parents moved from a small town to a smaller town to become caretakers at a private resort.
- The second was that his sister, four years his senior, was diagnosed with cancer of the lymph nodes called Hodgkin's Disease. After a long illness, she died, and he remembers asking himself: How could a treatment like that make you sicker? A question that drove him for the rest of his life.
- The third was a bodybuilding magazine his sister gave him with Troy Zuccolotto, who had just become Mr. California. He was on the cover with two pretty girls, and it made Troy want those same muscles so that he could also get pretty girls. After that, he decided to build a homemade Home Gym.
- Wade believes in Arnold Schwarzenegger saying: With a positive attitude, self-discipline, and hard work, you can achieve anything. It is Arnold's vision that led him to a career in exercise physiology. It was also his inspiration to compete at the Mr. Universe competition where he represented his country and then cultivating his exercise science because he was competing as a vegetarian and drug-free athlete at the world-class level.
What's your philosophical approach to that having that very impactful situation early on? (4.42)
- One of the things Wade shares with people is the human condition is pretty precarious and nobody gets out alive. We're all going to die, and we're all going to experience tragedy, we're all going to experience heartbreak.
- One of the things he learned when his sister was dying was that everyone has regrets, and he was determined not to have regrets. He wants to experience a rich life, not necessarily a bunch of things collected around him.
- As tragic as his sister dying was, it culminated in his way of life, a way of living, and a professional career that supports him.
- He says that nobody wants you to hang on to the negativity of the past or the tragedy of the past. They would rather you take that person's legacy and positively remember them, in an inflexible way, and something that makes a difference in your life because that's how people live on through you.
Let's talk about what you do now, the BiOptimizer, and then how did this whole thing come about? (10.31)
- Wade explains that after being on a spartan diet for 11 months while training for Mr. Universe, he then gained 42 pounds of fat and water in 11 weeks.
- He met Dr. Michael O'Brien, who said something that changed his life. He said, "you've learned to build the body from the outside in, now you have to build the body from the inside out."
- Wade and Matt had started a bodybuilding site for natural athletes called Freaky Big Naturally, where they ended up coaching about 15,000 athletes around the world, which helped them gather a lot of data.
- There was a trend emerging back then, and one of the things that came up over and over again was digestive health problems for people.
- About five years ago, they rebranded their company to BiOptimizer as their fundamental focus is fixing digestion and optimizing people's health.
How long did it take for you to get used to that switch?? (16.50)
- It took Wade a year to get used to the switch, using fasting to help the process.
- Now, after 20 years of routinely fasting about twice a year, although not pushing himself when weight training, he finds that he is still high energy levels and functionality.
What type of lifestyle factors do you see are the biggest problems for people when it comes to gut health? (20.09)
- He says that people do not take tests to check on their health.
- Wade has a podcast with Dr. Paul Maximus, which has five tests that men especially should have.
- We need to go to an M.D. who schooled in long term care because it's not just about living longer; it's about living stronger and not relying on medications.
Tell us about what you're doing with the Cancer Institute. What are you working on now? (24.46)
- Cancer treatment is an extremely challenging metabolic condition and often wrecks gut health as well. Wade makes a regular donation to the Cancer Institute as part of his legacy with his sister's illness
- They help people by providing support in the digestive health and the recovery process, either during or post.
Where do you think this research on gut health and the testing is heading? (27.48)
- Wade says that in the short term, the development of new enzymatic formulations and pathways that will cultivate into responses is where they are headed.
- In the long term, they are at the forefront of cultivating and developing super strains of probiotics.
- Eric and Wade discuss the increase of experimentation and gene splitting, bringing in Charles Darwin's theories.
What do I do to be part of that movement, as a fitness health professional? How do I start positioning myself? (33.00)
- Wade recommends beginning with the five tests he mentioned earlier.
- The next thing you need is to get a naturopathic doctor or a nutritional coach and fitness coach in your life as soon as possible.
- Wade also recommends that you clean up your gut.
What do you think people are looking at, between supplementation and the right doctors and consistent testing? (35.40)
- Wade says the tests that he just allocated are going to be a couple of thousand dollars, but that's going to carry you for five years.
- He thinks most people really should allocate somewhere between 500 to 1000 dollars a month if they can do it.
Wade, tell people where they can get hold of you, where they can find out more about you, and if there are any particular offers you'd like to produce for the audience as well? (38.19)
- Go to bioptimizers.com/blitzradio to get a discount on any products and services. Every product we sell is a 365-day guarantee and will fix your digestion.
- He suggests one of their digestive health kits to get started.
- They have a lot of great courses and give a lot of it away all the education is free.
Wade's book:
Staying Alive in a Toxic World
Staying Alive is an essential, no-nonsense protocol for optimal health, fitness, and vitality in as little as 15 minutes per day using the 7-Step A.W.E.S.O.M.E. Health formula.
Written with Katrine Volynsky, the authors bring their combined expertise into an easy-to-follow, cutting-edge system geared to your age, gender, budget, and current state of health that can radically enhance your quality of life.
"The solutions to the challenges in the world lie within us. How is it that we expect to live a healthy, disease-free life when we continually eat foods that reduce the electrical potential of the human body we inhabit? We wrote this book to demonstrate how YOU can bring more vitality back into your life, build up your stamina, and incredible access amounts of energy to do what you love."
Resources:
Connect with Wade Linkedin and Website
Check out Education at BiOptimizers.com Website
Vito LaFata
Vito LaFata is the co-owner of The Visionary Planner and now has a vineyard with a Tuscan Villa in a private retreat called Vision in the Vineyards. He is a Business Educator, Personal Brand Coach, and certified High-Performance Coach to Wellness & Fitness professionals wanting to grow their personal brands.
The Visionary Planner is a complete step by step Business in a Box and Operations Manual to start, launch and scale your online business.
What has Vito been doing the past few years?
- He built his brand and business to enable him to spend time with his family.
- Vito started a vineyard retreat, Vision in the Vineyards, and equates this with people’s lives. Are you willing to plant the seeds, toil and water them and then wait four years for the profit?
- He talks about funneling and methodology as well as visions and missions to get him to where he is now.
What are the keys to understanding one’s vision and having something that is so emotionally driving that it gets you through the rough period of getting started?
- Vito says firstly a person needs to be clear on your objectives before you begin and have a future forecast.
- His vision was the Tuscan Villa in the vineyard and he put his dreams into intention, not leaving them as dreams.
- He starts his lectures with vision and anchors and reiterates that if you do not have these then you may not be an entrepreneur and entrepreneurship is not for you.
- Vito engineers and architects his life and has built his brand, The Visionary Planner, so that he could anchor himself in the things he has to testify to. Monetary goals are important, and the difference between earnings and wealth.
What does it mean to develop Brand in your mind?
- Visionaries are the future of the world and this is why he created his brand.
- He talks about picking the things you stand for, how you see the world and creating things to serve that vision.
How does someone take steps to build Brand and what are the steps to take to initiate people with that?
- The Visionary Planner has 5 steps to coaching clients.
- One of the steps is knowing your audience and having a content message.
What tactics do you have for people to build their audience?
- Your content needs to match with your message.
- You need to have a blueprint or roadmap for your content coaching.
- All the best brands and businesses have a signature to get duplicatable results and audiences.
- You need to have perspective to build a process and market it as your own to be able to demand your worth.
- The world is coming back to experiencing connection vs social media, so you need to capture the funnel and move people into the process of conversation which is what gets you the audience.
What do the next two years look like for you?
- Vito says that their main focus will be to keep scaling up.
- There are three top missions for his 5-year plan
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- His vision of the vineyard and scaling it up.
- To create legacy builders
- To take The Visionary Planner to the next level.
- Vito leaves us with the following: Figure out what moves the needle and start focusing.
Vito’s Book Recommendations
Grant Cardone’s books Grant Cordone Store
Connect with Vito Linkedin
Check out The Visionary Planner Website