Inside Aesthetics - SoundSage

Episode 191 hosts Cassandra Smith (Aesthetic business entrepreneur) & David Segal (Our co-host of IA & Aesthetic business mentor)

Cassandra is a returning guest (episodes 5, 24, 29 and 60) and has been David's business partner for over a decade. She originally trained as a Beautician before qualifiying as Dermal Clinician. She then became the co-owner of three laser, skin and injectable clinics with David for over a decade. They sold these clinics in June 2022.

In this episode we do a deep dive into the leadership qualities and team building skills needed to run a sucessful aesthetic business. We analyse Cassandra and David's incredibly successful business partnership to get insights into how they tackled some issues that seem to occur in aesthetic clinics all over the world.

We explore:

Cassandra's transition from therapist to manager to multi-clinic owner
How David & Cassandra first met & what their first impressions were of each other
The role of a manager & the need for daily oversight in clinics
The importance of identifying your staffs strengths & weaknesses
Understanding what motivates staff & injectors
Understanding different personality types to optimise your communication with colleagues
The purpose of a daily team meeting
Team 'culture'
How to manage toxic staff members
How to interview new staff members & how to find the best fit for your team

Dr Jake & David thank their amazing IA Patrons who have helped support and contribute to the day to day running of the podcast:

IA Supporter tier: Esther Hermann, Sue Arber, Claire Waterworth, Cat Sullivan, Gavin Scriven, Steven Land, Estelle Kelly, Georgia Rappel, Camilla Phillips, Raquel Campos, Lesley Scott, Lorraine Mingoia, Brooke Taunton, Olivia Qian, Tanya Rose, Kylie Duncan, Lee Charlton, Anita East, Patricia Barrera

IA Bronze tier: Ish Goonewardene, Steph Burrows, Zainab Al-Mukhtar, Monica Bahamon, Jacinta King, Skye Carter, Cathriona Sullivan, Jessica Halliday, Jane Conchie, Natalie Smith, Maria Reid, Mischell Christmas, Penny Commerford, Julia Foster, Douglas Rutledge, Niki Talic, Alexandra Bebb, Su-en Chow, Sunny Dhesi, Amanda Hernandez

IA Silver tier: Julie Ann Rogers, Tanya Khan, Martina Lavery, Matt Manton, Alexandra Davies, Vanessa Anlezark, Lisa Price, Jayde Petersen, Mel Heuvel, Jo Canny, Sally McGuire, Sarah Graham, Simone Doreian, Nilly Tahiri, Nadia Zanco, Lori Hogan, Ania Janik, Tom Posenby, Megan Ucich, Melanie Russell-Richards, Brittany Collins, Odharnaith Butler, Rischell Poswell, Julia Ogilvie, Kellie Jackson, Hanh Nguyen-Vu, Julia Ogilvie, Kelly Beasy

IA Gold tier: Lori Robertson, Marrisa Dennis, Natasha Keeping, Karim Sayed, Sarah Mowby, Mary Attard, Agnes Dube, Paul Smith, Ester Hermann, Kristina Ngyuen, Ashia Ahmed, Emma Beider, Diane Ayling, Bonnie, Leah Rosewarne, Vicki Gallagher, Martina Lavery, Charlotte Wolfenden, Iman Nurlin, Mona Al Shamsi, Kate Jameson, Emma Paterson, Dan Julien

Become an IA Patron too & get the following benefits:

Be acknowledged as an IA Patron in our podcast descriptions
Join our IA Patron whatsapp group where we discuss tips, tricks, cases, business support topics and more
Watch our IA webinars
Access our new 'IA Business of Injecting Live' Zoom sessions led by David (next session Dec 14th 8pm aest/9am GMT)
Access our new 'IA: Injectables Live' Zoom sessions (coming in 2023)