Episode 197 hosts Rick O'Neill, a digital marketing expert from Brighton, UK. (Rick previously joined us on Webinar 5 and in episodes 134 & 193)
Rick has over 20 years of experience and is the founder of Look Touch Feel (LTF), an award winning digital marketing agency who specialise in supporting aesthetic practitioners & plastic surgeons.
In this episode we continue our mini-series called the 'The Deep Digital Dive' (sponsored by LTF). Over four chapters we'll better understand some of the core pillars of digital marketing to help injectors and clinics get to grips with this side of their business.
In Chapter two we focus on what's known as 'Google Local optimisation'. We explore:
What a 'Near Me Search is' and how this relates to a 'Google Local Search'
Creating a Business profile on Google and setting up or claiming your business
The importance of completing your Google Business profile as fully as possible and regularly
How to attract patients from within your local proximity
Using tools like answerthepublic.com to match commonly searched for terms on Google to your website and blog content
The big difference between using Google to attract patients vs using social media to market yourself
How search terms used by the public has changed and become much more specific (and how clinics can leverage this)
What Google AdWords is
The dominance of Google vs any other search engines
What SEO (Search Engine Optimisation) is and the two main types (Local vs national)
Using tools like Brightlocal to improve your local SEO
The importance of Google reviews and how to encourage patients to do them
Advice for dealing with negative Google reviews
What a VPN is and whether these can affect Google Local Searches
What the best platform is to build your website on
The emergence of ChatGPT and AI for content writing
This episode was sponsored by LTF, specialists in the digital marketing needs of the aesthetic and pharma world.
CLICK HERE TO DO A FREE ONLINE DIGITAL MARKETING AUDIT OF YOUR OWN BUSINESS
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