Episode 166 hosts Dr Cara Mcdonald based in Melbourne, Australia.

Cara is a leading dermatologist who specialises in managing skin cancer, rosacea, acne & cosmetic injectables. She's an international speaker for Allergan Aesthetics and an ambassador for La Roche Posay.

Over the last four years, she's conducted a survey on injectable patients that focusses on an very important question - why do patients like their injector and what drives their decision to stay with them or not?

We explore:

• How the topic and the study came about

• What the challenges were of doing a study during the pandemic

• How the study was designed and how it was organised?

• What the main objectives of the study were

• The key questions in the survey and how the data was captured

• The breakdown of the data

• How any assumptions and biases were managed

• What the primary reason was why patients returned to their injector?

• What’s most important for patients to feel comfortable with an injector?

• What percent of patients felt like they had one specific feature that needed ‘fixing’?

• What proportion of patients wanted to slow down aging but still look natural?

• What proportion of patients love the ‘done’ look?

• Whether patients are truly happy to invest in the best quality treatments & results

• What proportion of patient aren’t happy with their appearance, even after treatments?

• A formula for calculating how much trust you can gain from your patients

• A suggested model for how consultations might be done by injectors

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