Wes and Scott explore the web standards and email authentication methods that keep your email from going to spam; DMARC, SPF and DKIM. If you send email via a custom domain name, you need to listen to this!

Show Notes * 00:00 Welcome to Syntax! * 01:06 Brought to you by Sentry.io. * 02:08 What exactly are SPF, DKIM, and DMARC? * 02:53 Different ways that you may want to send email. + 03:23 Transactional emails. + Resend, email for developers + 05:07 Email marketing. + 05:47 Anything else that sends email on your behalf. * 07:13 SPF (Sender Policy Framework). * Postmark defines SPF * Postmark SPF in 5 Minutes * 08:34 You can only have one SPF record. * 10:18 DKIM (DomainKeys Identified Mail). * Postmark defines DKIM * 13:39 DMARC (Domain-based Message Authentication, Reporting, and Conformance). * Convertkit * 16:38 RUA Reporting. * 18:03 How to set up reporting. * 21:08 Does emails marked as spam hurt the IP that sends them? * 22:18 Other things to consider. * Special thanks to David Flanagan for the help on this! @rawkode

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