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Warren Berger, author of The Book of Beautiful Questions
Warren Berger and Bill Ringle discuss the power of asking proper questions and how these powerful questions will help you decide, create, connect, and lead better.
Visit MyQuestforTheBest.com for complete show notes and more expert advice and inspiring stories to propel your small business growth.
Interview Insights
Top 3 Takeaways from this Interview
Curiosity is a business leader's most important quality.What are the limits of a question?The idea that every business leader should audit the quality of the questions she or he asks.
Read the Show Notes from this Episode
Who inspired Warren? [1:10]
Warren shares how he found himself studying journalism in college. [1:49]
Warren tells the experience of getting his first bio line published. [2:40]
“Get outside and write your own story." [3:22]
Warren tells how he wrote stories for free because he found passion in them. [3:36]
Warren tells how he transitioned from a journalist to a "questionologist". [4:45]
Not only is questioning a good tool for a journalist, but it's also an amazing tool for innovation. [5:44]
Questions that Warren always asks himself to grow and learn. [9:04]
A favorite question to ask: “What is one thing that I can do that will make everything easier?" [9:26]
The best ways to adopt questioning techniques. [10:37]
Why a mission question is more important than a mission statement. [12:00]
It's good to hang out with a 4-year-old child rather than studying history to learn "how to question." [14:23]
What are the limits of a question? [16:09]“Process tells you what to do when you don't know what to do." [20:30]
What should the business leader do to audit the quality of the questions you ask regularly. [21:50]
The best way to convey curiosity is to just say " I am curious about something." [27:27]
My Quest for the Best Lightning Round begins. [28:22]
Expert Bio
WARREN BERGER developed his inquiry skills as a journalist for The New York Times but first declared himself a “questionologist” with the 2014 publication of his best-selling book, A MORE BEAUTIFUL QUESTION. The book shows that questioning has been the starting point of everything from the cell phone, to Netflix, to the International Red Cross.
In the book, Warren introduces an original framework (the “Why/What If/How” cycle of inquiry) that can be applied to challenges and problems. A More Beautiful Question has been embraced by the NASA space program, the National Science Foundation, companies such as Starbucks, Chanel, Oracle, and Pepsi,