Jeff Tippett, Speaker, Author, Entrepreneur
Bill Ringle and Jeff Tippett discuss using influence as a superpower in small business leadership.
Visit MyQuestforTheBest.com for complete show notes and more expert advice and inspiring stories to propel your small business growth.
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Interview Insights
Top Takeaways from this Interview
The difference between persuasion and manipulationWhy asking clarifying questions is the key to being more persuasiveHow to find alignment between your goals and your customers’ and clients’ needsHow developing a message can help appeal to people’s thumbs as well as their brainsWhat role emotion plays in listener’s buying into what you have to say
Read the Show Notes from this Episode
2:01 How Jeff’s youth piano teacher instilled a sense of discipline and determination in him.
4:19 “Manipulation is to control or influence a person or situation, to do it cleverly, to do it unfairly. So like persuasion, we are moving people, but we’re moving people out of our own self-interest or our own best interest.”
4:38 “Persuasion is the same, we are causing people to do something, but we’re doing it through reasoning or through argument.”
5:26 The two words that identify whether someone has been manipulated or persuaded.
5:40 On Persuasion “They have adopted my truth, my reasoning for themselves, and they see it in their own self-interest.”
6:53 “When other people are asking and we’re expressing, that’s when we begin to have these good conversations.”
8:41 Why sales isn’t about the product but about solving problems for your customers.
9:19 “Persuasion is leadership.”
9:45 Paraphrasing Zig Ziglar - “If we help enough other people get what they want in life, then we’ll get what we want in life.”
11:39 On social media - “We’ve got seconds here to capture their attention and we have to capture their attention early.”
13:11 “The big part of this is not throwing everything out there at once, but we’re trying to just whet people’s appetite.”
13:51 Have conversations, don’t give monologues.
14:22 “I want them to be so curious that they’re asking me questions.”
15:15 “Use the words 'you' or 'your' extremely early in the conversation.”
17:37 #freethemimosa - “I had to attach that emotion of being told ‘no,’ to a solution of being told ‘yes.”
19:02 Loss aversion vs. prospect theory - “People will respond to what you want them to do more readily if you take $1000 out of their checking account versus promising them that they’ll get a thousand dollars.”
19:50 How to use humor to connect with your audience