Anthony Brandt ,Author, Director Professor of Composition and Theory at Rice University
Anthony Brandt talks with Bill Ringle on My Quest for the Best about how creativity is an untapped wellspring of ideas to enrich your life and business
Visit MyQuestforTheBest.com for complete show notes and more expert advice and inspiring stories to propel your small business growth. My Quest for the Best is a top-rated small business podcast with over 300 episodes of thought-provoking and insightful interviews with today’s top thought leaders and business experts. Host Bill Ringle’s mission with this show is to provide the strategies, insights, and resources that will unlock the growth potential of your business through these powerful conversations.
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Interview Insights
Key points that you’ll learn from this interview:
How making cards and gifts in his family growing up nurtured his belief in everyday creativity, which is why he still carries on this tradition in his family today.How business leaders can harness the dynamic tension between what's familiar and what's new to improve products and services.Examples of how to encourage creativity in the workplace, and when to recognize that you've gone too far and are making your people uncomfortable.The importance of creativity in your company's culture, and whether to concentrate on a dedicated team or to imbue creativity throughout the culture.
Read the Show Notes from this Episode
1:08 Anthony describes one of the ways he and David co-author Eagleman initially connected.1:41 How Anthony’s parents' practice of restricting TV, and introducing construction materials, in the home encouraged his early creativity.3:13 “From the moment I did something like playing the violin, I also wanted to make the music myself.”4:15 Why hearing their piece rehearsed is such a joy for composers.4:45 “David’s an amazing scientist. Not only does he do cutting-edge research, but he’s also a best-selling novelist.”5:53 Bill tells off the collaborative efforts between Nikola Tesla and Thomas Edison7:39 Why did Beethoven move to Vienna? - “He needed to be embedded in a culture in order to thrive as an individual creator.”8:17 “There’s this virtuous loop between social engagement and the actions of our own imagination.”10:06 Anthony describes the process of writing the book with David Eagleman.10:38 “The only reason animals have memories is in order to better predict the future.”11:01 [Exploration vs. Exploitation] - “Every animal. even if they're in the most bountiful environment, they’ve got all the food they could ever want,