The World Cup wrapped up today (congrats France 🇫🇷) and as I was watching, I noticed a key thing - not every kick is a shot on the goal. There are passes, defensive kicks, clearing the ball, crosses, and a bunch of other ones...

(Not a soccer fan, sorry).

And your marketing is the same - stop trying to use your FB ad image to sell something; know that every step of the process is meant to move the ball forward.

The Cody Builds a Business Podcast is the best business podcast. It's your front row seat to watching me build a 7-figure online business from scratch (or die trying).

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Thanks - Cody