On this episode, I talk about: TikTok Introduces Zip Code Targeting 

• Up until now, you could only do ad targeting on TikTok by targeting certain cities/DMAs 

  • This created a challenge for retail support or geo-targeted Aisle campaigns
  • While it is still in Beta, TikTok is finally rolling out zip code targeting and will allow a bulk upload feature, similar to Meta, to save time on building audiences
  • You can target up to 1500 zip codes per ad group
  • TikTok is warning that targeting ad campaigns to small geographic areas or sets of zip codes can significantly reduce the number of impressions and clicks delivered, and yield a higher CPA, which is important to keep in mind when wanting to target a super small number of zip codes