• On this episode I talk about how Instagram is reportedly rolling out a new post analytics feature that shows how many likes each individual frame within a carousel receives. This could give creators and brands deeper insight into which specific pieces of content are resonating most with their audience.
• As Instagram head Adam Mosseri explained, carousels often get more reach than single-photo posts for two key reasons:
• They drive more interactions — more swipes, more time spent.
• If someone sees your post but doesn’t swipe, Instagram may resurface the carousel and automatically show them the second slide in a second round of impressions.
• Here’s where things get interesting: if your second slide ends up getting the most likes, it might not necessarily mean it's the most compelling — it could just be the first piece of content someone actually saw and engaged with. So, while a like on a specific frame doesn’t always mean it’s a viewer’s favorite, if one slide significantly outperforms the others, it could mean that it was the standout frame.