On this episode, I talk about an influencer strategy update as we approach 2020. I reference this article and some stats from it:

• Only 4% of people now trust what influencers say online

• 79% of people say that user-generated content (UGC) highly impacts their purchasing decisions, while only 8% say influencer-created content would do the same.

• People are 9.8x more likely to make a purchase after seeing a peer’s social post, as opposed to that of a traditional social media influencer