On this episode, I offer up a quick POV: YouTube Shorts.

• Why YouTube Shorts?
  • YouTube wants Shorts to help boost long-form videos, not to be a ‘new TikTok’
    • YouTube still sees value in its long-form videos and will not be removing this
      • Want Shorts to be a way for creators to reach a new audience who may then become more regular viewers of their long-form content
  • Its ability to convert viewers into subscribers for your channel
  • Shorts also help you to navigate YouTube’s algorithm because your channel will see an increase in engagement, one of the key ranking factors for how YouTube prioritizes content
    • The increase in engagement is because YouTube is favoring Shorts right now