Located in Rochester Victoria, Proprietor John Coghill commenced Golf Link Motors 49 years ago. Starting out selling Leyland cars and Fiat Tractors he and his son Craig now have an agricultural equipment focus. John explains the impact the Rural Finance and Settlement Commission had in the 1960’s and how this shaped the surrounding region of Rochester in Victoria. He also discusses what changes he has seen occur in the region and gives us an insight into what it means in representing premium Agricultural brands.