The Marketing Slice by Hurree: Recent Episodes
Hurree
This is Marketing Slice, the podcast that gives you marketing insights, hints and tips that you can action immediately. Over the course of this podcast, the team here at Hurree will be taking you through a deep dive of the marketing that will deliver results right now. These podcasts are complemented by a whole host of other guides, videos, blogs and infographics that can be found at www.hurree.co.
Marketing changed drastically in 2023. From ChatGPT and generative AI to X and Threads, marketers had to keep up with a lot over the past year. The question now is: what marketing trends will take over in 2024?
While we can't be sure, in this episode, we've used industry insights and expert predictions to look at the key trends we think will shape the marketing landscape in 2024. These include:
- AI
- Augmented reality
- Influencer marketing
- First-party data
- Sustainability
- And more
If you'd like to read along or want access to the text, just visit our blog.
And don't forget, you can access ebooks, downloads, templates and more on our website.
ChatGPT is heralded by some as a marketing miracle. While we might not go that far (yet), it can be an invaluable tool in a comprehensive marketing strategy when used properly. But what exactly does that mean?
In this episode, we will dive into the strategies and tips that will help you unleash the full potential of ChatGPT, including:
- Setting goals
- How to train ChatGPT
- Using prompts
- A/B testing
- The ethics of using ChatGPT
- And more.
Tune in to hear how to unlock the potential of ChatGPT and other language models, while avoiding the pitfalls that make these tools trickier to use than most marketers expect.
If you'd like to read along or want access to the text, just visit our blog.
And don't forget, you can access ebooks, downloads, templates and more on our website.
In the ever-evolving landscape of marketing, creating a niche is the key to success. Join us in this episode as we delve deep into the world of inbound marketing, a game-changing approach that can set you apart from the competition. From its origins with HubSpot's groundbreaking concept to its core principles and tactics, you'll learn how to attract, engage, and delight your audience. Discover the innovative flywheel model and why inbound marketing is all about creating value and nurturing long-lasting customer relationships.
In this episode, you'll learn about:
- The birth of inbound marketing: Explore how HubSpot's groundbreaking concept of inbound marketing reshaped the industry.
- Understanding inbound marketing: Uncover the core principles of this customer-centric approach, including content marketing, SEO, social media, and email marketing.
- Inbound vs. outbound marketing: Discover the fundamental differences between pushy outbound tactics and the trust-building nature of inbound marketing.
- The flywheel methodology: Dive into HubSpot's innovative flywheel model, a customer-centric alternative to the traditional funnel, and understand why it's a game-changer.
- Core tactics of inbound marketing: Explore key strategies, including content marketing (from blogs to videos), SEO, and email marketing, while staying compliant with GDPR.
- Benefits of inbound marketing: Learn why inbound marketing is not just cost-effective but also effective in building brand awareness, aligning sales and marketing departments, and utilizing first-party data.
- Inbound marketing's impressive impact: Discover the remarkable results of inbound marketing in both B2B and B2C scenarios.
- Conclusion: Understand why investing in inbound marketing is a smart choice, especially in an era of rising data transparency and privacy concern
Tune in for actionable insights and strategies that will empower you to elevate your marketing game, create value, and build lasting relationships with your audience.
If you'd like to read along or want access to the text, just visit our blog.
And don't forget, you can access ebooks, downloads, templates and more on our website.
Tracking the user journey is essential for marketers to gain insights into how users interact with their websites or apps. Google Analytics 4 (GA4) is designed to be more flexible and scalable than previous versions. With its advanced features and capabilities, it’s revolutionising how marketers analyse user behaviour, unlock valuable insights, and optimise their strategies.
In this podcast, we'll explore how marketers can use the new advanced features of GA4 to better understand their customers and their journeys. This includes:
- Enhanced funnel analysis
- User flow analysis
- Event based tracking
- Cross-device and cross-platform tracking
- Improved personalisation opportunities
- Machine learning capabilities
- Advanced audience insights
- Attribution modelling
- Privacy-centric approach
- Custom reporting and analysis
If you'd like to read along or want access to the text, just visit our blog.
And don't forget, you can access ebooks, downloads, templates and more on our website.
While AI is becoming a part of our daily lives, it's crucial to consider the ethical challenges it presents.
In this episode, we delve into the ethical implications of AI and specifically, the rise of generative AI. We explore how generative AI can be biased, unfair, and unsafe, and emphasize the importance of transparency and accountability in its use.
We'll cover a range of topics, including:
- Traditional vs generative AI
- The ethical issues of generative AI
- How to practice responsible AI
- And more.
If you'd like to read along or want access to the text, just visit our blog.
And don't forget, you can access ebooks, downloads, templates and more on our website.
AI is transforming how businesses operate - from automation and decision-making to customer service and resource allocation.
In this podcast, we'll explore real-life examples of companies harnessing the power of AI in diverse business processes, with valuable insights on how you can leverage AI to drive innovation within your own organisation, including:
- Sephora
- Amazon
- Lyft
- Spotify
- Starbucks
- And more...
If you'd like to read along or want access to the text, just visit our blog.
And don't forget, you can access ebooks, downloads, templates and more on our website.
What does a marketer actually do? With so many different types of marketing and job roles out there, it's not always an easy question to answer. But what if I told you that marketers can change the world? That's right - there are marketing campaigns throughout modern history that have had a profound and lasting impact on the world we live in today.
In this podcast, we dive into some of our favourite history-changing marketing campaigns that prove just how much of an impact marketing can have on our world. From diamonds to sports apparel to women's razors, we explore the fascinating stories behind these campaigns and how they shaped our values, beliefs, and even our way of life.
Some of the topics covered include:
- De Beers history changing diamond campaign
- The Nike partnership that transformed sports marketing
- Gilette's impact on beauty standards
- And more!
If you'd like to read along or want access to the text, just visit our blog.
And don't forget, you can access ebooks, downloads, templates and more on our website.
Any good marketing strategy takes into account not just your own objectives and goals, but what is happening within the marketing industry as well.
Marketing trends, especially recently, have come through fast, with some lasting the test of time and others fading just as quickly as they appeared. That can make it difficult to forecast what's coming and incorporate that into any plans.
This episode should help with that. We look at a brief summary of what happened in marketing in 2022 and look to what (we think) will be 2023's biggest trends, including:
- Zero-party data
- Interactive content
- Shorter video
- Agile marketing
- The rise of zero-click content
- More reliance on data
- More emphasis on social responsibility
- The death of Twitter?
If you'd like to read along or want access to the text, just visit our blog.
And don't forget, you can access ebooks, downloads, templates and more on our website.
Resources mentioned in the show:
- 9 Brands That Will Inspire Your TikTok Strategy
- Zero-Click Content: The Counterintuitive Way to Succeed in a Platform-Native World
Meetings are an everyday part of working, but in recent years, they seem to have taken over our daily schedules. Whether you’re a CEO, COO, or just someone looking to make a difference in how your company operates, many of us are seeking out ways to be more productive, especially in meetings.
We've put together a few examples of how real companies are changing they way they run meetings to make them more effective and productive, including:
- Shopify
- Amazon
- Tripping.com
- Modal Forms
- And more!
If you'd like to read along or want access to the text, just visit our blog.
And don't forget, you can access ebooks, downloads, templates and more on our website.
Since it launched in 1985, Microsoft Excel has been a powerhouse in the world of data analysis and business processes across the globe. You would expect the software to be a polished, reliable and foolproof tool, leaving no room for error, however that is not always the case. While it is an effective tool, it brings with it its own set of risks, with some companies having learnt the hard way.
Listen to this episode to find out how some of the largest companies in the world including Kodak, Barclays, Public Health England and even MI5 have made simple errors in their spreadsheets that have cost them millions.
If you would like to read this instead, just visit our blog here.
And don't forget, you can access ebooks, downloads, templates and more on our website.
Brand awareness. It's an important marketing OKR - 77% of B2B marketers say brand awareness is crucial for growth - but historically, it has been tricky to measure and even trickier to justify ROI. Why?
Brand awareness is not a metric that exists in a simple format. To measure and report on it, you need to look at a number of different metrics and KPIs for context. But what exactly are those metrics? That's the question we try to answer in our latest podcast.
Listen to the episode to find out:
- What is brand awareness
- What metrics you should be measuring
- The tools you need to track them
- And more!
If you'd like to read along, you can check out our blog here.
And don't forget, you can access ebooks, downloads, templates and more on our website.
TikTok has become a social media juggernaut. It is far and away the fastest growing social media platform, growing by 87% in 2020 alone, and is expected to reach 1.8 billion users by the end of 2022.
However, as a relatively recent addition to the social media landscape, there are a lot of conflicting theories for how to use TikTok effectively for business. We find the best way to get started with a new platform is to see examples of brands that are doing it right. So we've put together a list of brands that are killing it on TikTok to show you how you can use it to grow awareness, engage users, and generally amp up your marketing strategy.
Listen to find out what brands we love and why. And if you'd like to read along, you can check out our blog here.
And don't forget, you can access ebooks, downloads, templates and more on our website.
The gestalt principles look at human perception and are based on the human tendency to intuit patterns when processing information, including visual information.
One of the core tenets of the principle, which translated from German means ‘unified whole’, is that people tend to group similar elements, recognise patterns, and simplify complex images.
So, what does this have to do with dashboard design? In short, everything, given that the gestalt principles define how humans perceive the world. Design, in this case, is just another complex set of visual information that people have to make sense of.
When it comes to dashboards specifically, the gestalt principles or gestaltism can help in a myriad of ways. To find out exactly how though, we’ll go through some of the principles in this podcast and outline how you can apply them when building your dashboards.
If you would prefer to read about it, just check out the blog here.
And don't forget, you can access ebooks, downloads, templates and more on our website, hurree.co.
Dashboards provide a clear, visual representation of your data by highlighting overall progress towards key goals. In this episode, we will dive deeper into some of the benefits of dashboards and discover how to determine which KPIs and metrics you should include on your dashboard for optimum success.
For many marketers, the tricky part of building an effective dashboard is knowing which metrics and KPIs are the most important and relevant ones, especially when there is so much data to choose from. We go through our top tips you should consider when choosing the KPIs for your dashboard.
If you would prefer to read about it, just check out the blog here.
And don't forget, you can access ebooks, downloads, templates and more on our website, hurree.co.
Did you know an engaged workforce can increase profits by up to 21%?
It's not all about the profit though. Over recent years, employee engagement has become a key factor for many job seekers and employees, which means it has become increasingly crucial to employers as well.
In this episode, we'll go through:
- What is employee engagement?
- Why is employee engagement important?
- Data-backed strategies to engage your employees better
- And more!
If you'd like to read about employee engagement, you can check out the blog.
And don't forget, you can access ebooks, downloads, templates and more on our website, hurree.co.
In this episode, we explore the benefits of an email dashboard and the best metrics to include to fully assess email marketing performance.
Email marketing dashboards are a great way to display, measure and track the most valuable data for your email marketing and will give you the key data to gauge how close you are to achieving your email marketing goals.
Before creating your dashboard, you should consider the goals of your email campaign. Is it to generate revenue, distribute new content, drive traffic to your website or nurture your existing subscribers? Once you have determined your goals and objectives, you can start deciding which metrics will be most relevant to include to show overall success and progress towards your goals.
Some of the best metrics include:
- Click through rate
- Conversion rate
- Bounce rate
- Unsubscribe rate
- List growth rate
- Spam complaints
Prefer to read about it? Then check out the blog here.
And don't forget, you can access ebooks, downloads, templates and more on our website, hurree.co.
In this episode, we show you how you can more effectively manage your projects using data dashboards.
Project management can be quite complex, taking a lot of time and resources, especially when trying to track goals and progress across different platforms. While a lot of project managers rely on spreadsheets and GANTT charts, one of the best tools to keep track of essential elements is a project management dashboard.
In this podcast, you'll learn:
- What a dashboard is
- The benefits of a dashboard
- How to use a dashboard to manage your projects
- And more!
Prefer to read about it? Then check out the blog.
And don't forget, you can access ebooks, downloads, templates and more on our website, hurree.co.
In this episode, we explain the KPIs you should be tracking to get the most out of your social media marketing strategy,
Social media is now recognised as an entire business function, rather than just a marketing tool, so naturally managing and reporting on it is an incredibly time-consuming task.
It’s probably very obvious, but when done effectively, the hard work is rewarded. In fact, 78% of consumers are willing to buy from a company after having a positive experience with them on social media, so it certainly pays off to do it well.
With that being said, how do you know how well your social channels are actually performing? There is a lot of data available, but we're spotlighting the 11 KPIs that we believe are most useful in tracking the effectiveness of your social media channels.
We also have informative guides, videos, blogs, and infographics available at www.hurree.co.
In this episode, we explain the definition of a vanity metric and give you top tips on how to identify them, along with examples of common ones to avoid.
Many of the analytics tools available to marketers will have dashboards with various graphs, metrics and reports, but just because it’s on the dashboard doesn’t necessarily mean it will be the data you need. While it’s still useful to know how many people read your blog, liked your Facebook post or opened your email, do these metrics actually tell you enough about your campaign’s performance, or are they simply vanity metrics?
Vanity metrics are the KPIs or metrics that look good at a glance, but they don't provide much of an impact on any of your future marketing decisions, or shape your strategy. It’s important to be able to identify vanity metrics so that you don’t waste time tracking values that are meaningless.
When deciding what metrics to measure, ask yourself the following questions:
- Will the metric lead to a decision or a course of action?
- Can the results of this metric be easily reproduced in future?
- Is the metric accurate and does it tell the full story?
Listen to this episode of the Marketing Slice to dive deeper into vanity metrics and learn which ones are best to avoid and why.
In this episode, we will go over the biggest KPI mistakes we’ve seen and how you can avoid them.
KPIs are crucial to your overall business success. They help keep you on track, make decisions, and achieve your overall business goals. So, it can be really disheartening when you take the time to create and track your KPIs but aren’t seeing the results. Even worse is when you aren’t sure what’s going wrong.
It's easy to get bogged down in vanity metrics or leave your KPIs unattended. To make the most of your KPIs, it's important to ensure you're following KPI best practice, including:
- Not making KPIs that are specific or measurable
- Measuring too much
- No ownership of KPIs
- Working in a silo
- Tracking KPIs manually
- Comparing yourselves to others
- Not reviewing your KPIs regularly
- Not acting on KPI results
Listen to this episode of The Marketing Slice to find out how you can avoid these mistakes and make your KPI programme a smashing success.
If you would prefer to read about these KPI mistakes, you can check out our blog post here.
In this podcast, we explore the best KPIs that customer success teams should be tracking to maximise their success.
The overall success of your company is inherently linked to the success of your customer. Customer success recognises that a satisfied and thriving customer is an essential component when growing your business. It’s a proactive process of anticipating and recognising customer challenges and needs, and provides solutions and answers before a problem even arises.
When carried out effectively, customer success can improve customer retention, satisfaction and brand loyalty, therefore reducing churn, ultimately driving revenue for the business.
Tracking customer success is crucial as it allows you to:
- Establish a consistent revenue stream
- Reduce customer churn
- Turn customers into brand advocates
- Upsell and cross sell more effectively
- Improve your product or service offering
- Increase employee engagement and morale
With most businesses having a dedicated customer success team gathering customer data from various tools and platforms, it can be difficult determining which data is of most benefit to measure. Within this episode, we cover some of the most relevant KPIs for customer success teams. These include:
- Customer churn
- Net promoter score (NPS)
- Customer satisfaction score
- Monthly recurring revenue
- Customer lifetime value (CLV)
- First contact resolution rate (FCR)
- Customer support tickets
- Customer retention rate
Listen to this episode of The Marketing Slice to dive deeper into each of these KPIs and learn how they can benefit your business.
If you would prefer to read about the best KPIs for customer success teams, you can check out our blog post here.
In this podcast, we explore the nature of working in a marketing agency and why setting, tracking and measuring KPIs is so vital.
With over 90% of agencies relying on word of mouth referrals to drive new business, it's critical that they impress their existing customers. One way to do that is by being able to quickly show the performance of campaigns, highlight the value of your services and show that the client is getting a good return on their investment. Using an automated marketing analytics dashboard will help massively in doing this.
Marketing dashboards can provide a unified experience for clients to view and understand campaign performance, without which hours may be wasted manually collecting and combining data to retrieve the same insight.
Before starting any type of marketing campaign however, you need to know how you’re going to define success. What is important to one client may not be to another, so it’s crucial you have a clear understanding of the goals of each of your clients.
Within this podcast, we cover some KPIs that marketing agencies should be tracking. These include:
1. Website traffic to lead ratio
2. Customer lifetime value
3. Marketing qualified leads (MQL)
4. MQL to SQL conversion ratio
5. Customer churn
6. Social media conversion rates
7. Return on investmentListen to this episode of The Marketing Slice to dive a little deeper into each of these KPIs.
If you would prefer to read about the best KPIs for marketing agencies, you can check out our blog post here.
In this podcast, we explain the definition of a key performance indicator (KPI) and why it is important in business.
When working towards a goal, it can often be difficult to see what progress has been made and how far away the overall target is. That’s where KPIs come into the picture. A KPI is a quantifiable measurement used to assess the progress and performance of a given target within a company.
At its highest level, an organisation can have KPIs that assess the entire company performance, or on a lower level, there can be more specific KPIs that examine the effectiveness and success of specific teams, departments or individuals.
Within this podcast, we cover the benefits of setting KPIs and why they are important. These include:
1. Keeping staff engaged and on track
2. Monitoring progress and overall company healthy
3. Allowing you to make decisions
4. Detecting patterns over timeListen to this episode of The Marketing Slice to dive a little deeper into each of these benefits, the 11 different types of KPI and how they can help your business.
If you would prefer to read about the definition of a KPI instead, you can check out our blog post here.
In this podcast, we explore the 7 KPIs your SaaS business should be tracking to ensure success.
COVID-19 changed the way in which people work and altered the landscape of how the world does business as a whole. Back in March 2020 when companies were suddenly forced to work remotely, SaaS companies were in an excellent position to benefit from the changes brought on by the global pandemic. Even before COVID-19, the SaaS industry was growing and is still showing no signs of slowing down.
While this is great news for SaaS companies, this also poses its own risks: the more the industry grows, the more competition there is, especially with the emergence of new technologies and innovations. It is more important than ever for businesses to manage and measure their performance. Spotting areas where further resources and attention is needed will help SaaS companies get ahead of their competition and likewise, measuring performance to see what strategies are working well is crucial. That's where KPIs come in.
The 7 KPIs every SaaS company should be tracking include:
1. Customer churn rate
2. Revenue churn
3. Monthly recurring revenue
4. Customer acquisition cost
5. Customer lifetime value
6. Net promoter score
7. Lead velocity rateListen to this episode of The Marketing Slice to dive a little deeper into each of these KPIs and how they can help your business.
If you would prefer to read about the KPIs instead, you can check out our blog post here.
In this podcast, we explain the benefits of KPI reporting and how they can benefit your business.
If you were to listen in to just about any executive meeting or performance review, it’s highly likely you would hear the term ‘KPI’ mentioned several times. A prominent term in the world of business and one that is often thrown around a lot, KPI stands for key performance indicator.
Each business will spend time, money and valuable resources on campaigns and business activities, so it makes sense to measure progress to ensure resources aren’t being wasted. If you want to meet your organisation’s objectives, then a KPI report is a great place to start.
6 benefits of reporting on your KPIs include:
1. Improve employee engagement and morale
2. Close learning gaps
3. Measure performance
4. Help to make decisions
5. Detect patterns over time
6. Help to set goals and plan
Listen to this episode of The Marketing Slice to dive a little deeper into each of these benefits and how they can help your business.
If you would prefer to read about the benefits instead, you can check out our blog post here.
In this podcast, we explain the 12 KPIs you should include in your sales analytics dashboard.
Within most companies, the sales department are one of the most data-driven team there is. Every activity undertaken is measurable and, for this department, numbers really count.
The aim of utilising sales analytics is to gain a clear overview of your customers and your output. Attaining deeper insights into your data means you can set more strategic goals, improve your performance, make practical, data-driven decisions, and inform short or long-term business strategies.
A sales dashboard is a visual representation of your sales data. It provides an ocular overview of your KPIs so that your team can get an at-a-glance understanding and make data-driven decisions based on these visual insights.
Here are the 12 key performance indicators that you should include to get the most from your sales analytics dashboards:
1. Sales growth
2. Sales targets
3. Opportunities
4. Sales to date
5. Product performance
6. Lead conversion rate
7. Sales per rep
8. Sales by region
9. Sell-through rate
10. Pipeline velocity
11. Quote-to-close
12. Average purchase value
Listen to this episode of The Marketing Slice to dive a little deeper into each of these 12 KPIs and why they are useful to include in your sales analytics dashboards.
If you would rather read about this topic, check out the original blog right here.
In this podcast, we explain how to create the perfect content marketing campaign.
Content marketing is a strategic marketing approach that utilises videos, blogs, podcasts, guides, and other media to attract, engage, and retain a target audience.
By creating content that has a unique and trustworthy voice, you can offer answers to your audience’s questions, build trust and credibility, and strengthen your reputation as a whole.
Every content marketing campaign is going to differ slightly. As marketers, we all create content with different creative flares, ideas and structures. Nevertheless, there are always several elements that will factor into any great content marketing campaign.
Here are the 7 key features that you need to include to create the perfect content marketing campaign:
- Set your goals: what problem are you solving for the customer?
- Define your target audience: segmentation & buyer personas
- Content for the buyer’s journey stage
- SEO: Keyword research
- Create your topic cluster
- Content calendar
- Measure success: marketing analytics
Listen to this episode of The Marketing Slice to dive a little deeper into each of the 7 aspects that feature in the perfect content marketing campaign.
If you would rather read about this topic, check out the original blog right here.
Hello and welcome to the marketing slice by Hurree, the show where the team at Hurree give you marketing insights, hints, and tips that will help you improve your results right now.
I’m Dominique Daly and in this podcast, we will be talking about How to Build the Perfect Customer Onboarding Campaign.
What is Onboarding?
Onboarding is the process of welcoming a new customer to your brand by teaching them how to use the product they have purchased. Onboarding is a cross-departmental effort requiring sales, marketing, and customer service teams to provide guidance and support.
Think of onboarding as an instruction manual, without which your customer will have no idea how to operate your product. Sure, they may have a good crack at it - opening the box, setting it up, etc., but they won’t get very far, and in the end, they will blame your brand or your product for their lack of success. They might even ask for their money back and tell their friends to avoid your brand.
Read more about marketing metrics: https://blog.hurree.co/blog/marketing-metrics
We also have associated guides, videos, blogs, and infographics that can all be found at www.hurree.co.
In this episode of The Marketing Slice, we explore the 7Ps of the marketing mix: a staple when it comes to developing a solid marketing strategy.
If you would prefer to read about the marketing mix, you can do so right here.
What are the 7Ps of the marketing mix?The concept was developed in the 1960s, and originally included 4 Ps:
- Product
- Price
- Place
- Promotion
It was then later expanded upon in the 1980s to include 3 additional elements:
- Physical evidence
- People
- Process
This formed the extended marketing mix that we know today as the 7 Ps of the marketing mix.With the right set of guidelines, marketers are able to strategise and develop campaigns that work towards gaining and retaining highly valuable customers. The 7Ps of the marketing mix can act as a well-structured checklist for marketers who aim to create an effective strategy that achieves their goals and evolves the business to the fullest extent.
Now that you know what the 7Ps of the marketing mix are and their origins, listen to this episode to dive a little deeper into each aspect.
If you’re struggling to manage all your data and become an omnichannel brand, why not book a demo of Hurree’s data unification and segmentation platform here or email any of your questions to me at stevie-rose@hurree.co. It’s time to get your tools talking and we can help you do it!
In this episode, we're going to dive into the world of big data, discussing everything that marketers need to know about this hot topic.If you'd like a written copy of this guide, full of useful graphics and statistics, then you can download it for free by clicking here.In years gone by, working in marketing involved a large amount of guesswork on topics like what your target audience may or may not like in terms of your product or service, communication channels, messaging, content, and more! Today, however, this information is easily accessible and allows marketers to make informed decisions on how to proceed with their marketing efforts.
This information is often referred to as big data.When getting to grips with big data it’s very easy to become overwhelmed and lost in pages upon pages full of techie jargon and explanations that simply go over the heads of those of us who didn’t study IT.
So that's why we attempt to break it down into something that is easy-to-digest and marketer-friendly.
In this episode, we'll cover the following topics:
- What is big data?
- What is the Internet of Things (IoT)? + how this relates to big data
- The 3 types of big data
- The benefits of big data
- The challenges of big data
- How to get started with utilising big data in your marketing strategy
If you’re struggling to manage all your data and become an omnichannel brand, why not book a demo of Hurree’s data unification and segmentation platform here or email any of your questions to me at emma@hurree.co. It’s time to get your tools talking and we can help you do it!
As a marketer or business person, you will have heard this statement time and time again: it’s more cost-effective to retain current customers than it is to acquire new ones.In fact, research shows that it actually costs companies 16x more to nurture a new customer to the same level of revenue contribution as an existing, loyal customer.
If you'd prefer a copy of this episode to read, then click here.
What is customer retention?
Customer retention refers to a company’s ability to hold onto existing customers. It means consistently engaging and re-engaging buyers, subscribers, or contacts that you currently have for the purpose of keeping them or ensuring that they don’t jump into the arms of a competitor.
Customer retention campaigns enable you to provide more value to your steady, existing customers whilst extracting value from them at the same time. There are a number of techniques and strategies that are preferred by different industries when it comes to customer retention.
In this episode of The Marketing Slice, we explore 7 key strategies with examples that relate to the financial services sector (whilst we’re using the financial sector to exemplify these tactics, they are, in fact, applicable for most industries’ customer retention campaigns):1. Start a customer loyalty programme
2. Highlight case studies
3. Regularly communicate results and benefits
4. Ask for feedback
5. Track and analyse churn metrics
6. Start a customer education programme
7. Utilise the power of omnichannel
Listen to the episode or read the article here to expand on these 7 key points.
If you’re struggling to manage all your data and become an omnichannel brand, why not book a demo of Hurree’s data unification and segmentation platform here or email any of your questions to me at stevie-rose@hurree.co. It’s time to get your tools talking and we can help you do it!
Hello and welcome to the marketing slice by Hurree, the show where the team at Hurree give you marketing insights, hints, and tips that will help you improve your results right now. I’m Emma Mullan and in this podcast, we will discuss How To Build the Perfect Fashion Marketing Campaign.
If you'd prefer a copy of this episode to read, then just follow the link below:
https://blog.hurree.co/blog/how-to-build-the-perfect-fashion-marketing-campaign
The fashion industry is exciting, but it's also one that comes with many challenges due to its high level of competitiveness. One of the best ways to compete in this fast-paced industry is with a great fashion marketing campaign.
Our 9 building blocks to a great fashion marketing campaign, and that are discussed throughout this episode, are:
- Having a website
- Great visuals and branding
- Having a mobile presence
- Social media
- Influencers
- Email marketing
- Blogging
- Digital ads
- Customer reviews
If you liked this podcast then you can subscribe for free via any podcast app or on Spotify. Feel free to share with a friend if you think they might enjoy it! And don’t forget, you can find other resources like guides, videos, blogs and infographics over on our website at www.hurree.co. Thanks for listening!
Hello and welcome to the marketing slice by Hurree, the show where the team at Hurree give you marketing insights, hints, and tips that will help you improve your results right now. I’m Dominique Daly and in this podcast, we will discuss The Ethics of Big Data.
We also have associated guides, videos, blogs, and infographics that can all be found at www.hurree.co. So here we go…
What is big data ethics?
Much research has gone into the field of big data ethics in the past decade as academics and business leaders alike attempt to grapple with public push-back on the use of big data.
The field of big data ethics itself is defined as outlining, defending and recommending concepts of right and wrong practice when it comes to the use of data, with particular emphasis on personal data. Big data ethics aims to create an ethical and moral code of conduct for data use.
There are five main areas of concern in big data ethics that outline the potential for immoral use of data:
- Informed Consent
- Privacy
- Ownership
- Algorithm Bias & Objectivity
- Big Data Divide
If you liked this podcast then you can subscribe for free via any podcast app or on Spotify. Feel free to share with a friend if you think they might enjoy it! And don’t forget, you can find other resources like guides, videos, blogs and infographics over on our website at www.hurree.co. Thanks for listening!
Modern marketers are expected to be omnichannel, data-driven masterminds, generating, analysing and acting on customer data in an accurate, timely and personalised manner.
Living up to this expectation can be hard when you are struggling to connect data across multiple disconnected channels and marketing tools. The issue of businesses working with disparate information is referred to as data silos, something which 47% of customer experience executives state is hurting their digital CX initiatives.
In this podcast, we will provide you with the fundamental knowledge you need to solve data silos within your marketing department:data integration.
What is data integration?
Data integration is the process of taking data from multiple, disparate sources and connecting it to achieve a single, unified view. The process is particularly significant to those working within a marketing discipline who are attempting to communicate with their customers via many channels and struggle to gain a complete picture of their customer journeys.
By listening to this podcast, you can expect to learn why data-driven, omnichannel marketing is the new industry standard and why marketers need data integration to achieve this standard. You will also discover how data integration can save your business time, increase efficiency and drastically improve your ability to gain and act on business intelligence.
We will also delve into one of the most effective types of data integration for the marketing industry, application integration, and provide a real example of how this technique can improve your marketing campaigns by allowing your marketing tools to work better together.
Finally, you will discover some of the best practices for data integration success:
- Planning
- Method Evaluation
- Organisational Readiness
- Data Governance
Download ‘Data Integration Strategy: What Marketers Need to Know’ today and find out why over 80% of enterprise business operations leaders say data integration is critical to ongoing operations.
In this episode of The Marketing Slice, we discuss how to build the perfect shopping cart abandonment campaign.
Online shopping has been growing year-on-year for the past decade. We now spend more time online than ever before. Electronic devices are such a normalised, almost essential, part of our lives now that many of us are actually more comfortable shopping digitally.
Whilst it’s been proven that online shopping continues to grow, not all shoppers complete their purchases. Some buyers add numerous items to their digital bags and then simply leave, without so much as a goodbye. That’s the phenomenon that we call shopping cart abandonment.
What is shopping cart abandonment?
Shopping cart abandonment is when a website visitor, i.e. a potential customer, adds items to their shopping cart, begins the check-out process and leaves without actually making a purchase. Cart abandonment is one of the key issues fought by digital e-commerce marketers today and is one of the biggest contributors to lost sales in the e-commerce industry.
In this podcast, we discuss 5 of the main reasons why shoppers abandon their carts, teach you 7 ways to combat shopping cart abandonment and offer 3 things you need to action right now to improve customer experience.
You can read this episode in full, along with helpful graphics and other great resources over on our website.
If you’re struggling to manage all your data and become an omnichannel brand, why not book a demo of Hurree’s data unification and segmentation platform here or email any of your questions to me at stevie-rose@hurree.co. It’s time to get your tools talking and we can help you do it!
In this episode, we discuss what it means to have a marketing strategy that is truly omnichannel, as well as suggest our 7 best practices for getting started.
Providing that omnichannel experience is something that most marketers are striving towards in 2021. And with so many different marketing channels out there, the majority of brands are already utilising multiple channels to communicate with their customers and prospects.
However, simply making use of multiple channels does not automatically equate to an omnichannel experience.
An omnichannel marketing strategy is so much more than that. It's about providing your customers with a completely seamless experience from the very first touchpoint to the last. This means that, regardless of the channel your customer is using, each interaction should feel like a continuation of the previous one, with every channel working together to create a unified and consistent brand message.
You can read this episode in full, along with helpful graphics and other great resources over on our website.
If you’re struggling to manage all your data and become an omnichannel brand, why not book a demo of Hurree’s data unification and segmentation platform here or email any of your questions to me at emma@hurree.co. It’s time to get your tools talking and we can help you do it!
Hello and welcome to the marketing slice by Hurree, the show where the team at Hurree give you marketing insights, hints, and tips that will help you improve your results right now.
I’m Dominique Daly and in this podcast, we will be discussing the differences between a Data Warehouse and a Data lake. You can read this episode in full, along with helpful graphics and other great resources over on our website.
What is a data warehouse?
Data warehouses typically store data from various sources, integrating the source data to provide a unified view. These sources can include transactional systems, application log files, relational databases and more. The data in question is most often historical data required for periodical queries; this historical record is referred to as a business's ‘single source of truth’.
What is a data lake?A data lake is a repository that allows for the storage of vast amounts of raw data, that is, data that has not been prepared, processed or manipulated to fit a particular schema. Data lakes are typically housed within a Hadoop technology environment; Hadoop is an open-source software framework that facilitates massive data storage capabilities.
In the episode, we cover 8 key areas where data lakes and data warehouses differ and discuss the benefits of each for your company.
We also have associated guides, videos, blogs, and infographics that can all be found at www.hurree.co*.
So here we go…*
In this episode of The Marketing Slice by Hurree, our Content Specialist, Stevie Langford, discusses data warehousing and business intelligence and illustrates their importance for marketers looking to optimise their strategies and achieve business goals.
This podcast answers the questions:
- What is a data warehouse?
- What is business intelligence?
- How do data warehousing and BI relate to marketing?
- What opportunities can marketers achieve with the help of business intelligence?
Practising business intelligence without a data warehouse can have its downfalls. As you will find out when listening to this podcast - data warehouses organise and standardise data making it easier for BI software to analyse and therefore more effective for organisations to utilise.
Data warehousing and BI tools eliminate individual perspectives which, in turn, enhances lead generation, streamlines productivity and empowers businesses to make decisions that are strategically relevant - providing an overall healthier organisation.
If you prefer, you can access the text version of this podcast right here.
Enjoy!
If you’re struggling to manage all your data and become an omnichannel brand, why not book a demo of Hurree’s data unification and segmentation platform here or email any of your questions to me at stevie-rose@hurree.co. It’s time to get your tools talking and we can help you do it!
Welcome to The Marketing Slice by Hurree, the show where the team at Hurree give you marketing insights, hints, and tips that will help you improve your results right now.
In this episode of the Marketing Slice by Hurree, our content marketing executive, Dominique, answers the question: What is Data Integrity?
Data integrity is the practice of ensuring data remains accurate, valid and consistent throughout the entire data life cycle. There is both logical data integrity and physical data integrity.
In this podcast, we will discuss various ways in which data integrity can become compromised:
- Human error
- Transfer errors
- Cyber threats
- Compromised hardware
- Remote working
We also discuss some principles for ensuring data integrity is protected: ALCOA+.
If you liked this podcast then you can subscribe for free via any podcast app or on Spotify. Feel free to share with a friend if you feel they might enjoy it! And don’t forget, you can find other resources like guides, videos, blogs and infographics over on our website at www.hurree.co. Thanks for listening!
In this podcast, we will be explaining exactly what it means to be a B2B SaaS marketer, along with our top tips for success.
Marketing your B2B SaaS product is a whole different ball game to any B2C marketing campaign. This isn't just your brand trying to communicate with and influence one person to purchase your product.
With B2B SaaS marketing you have got to firstly get in front of the executives, administrators or coordinators, and give them the desire for your software. Then, you need to make your way up the command chain as it's unlikely that the exec-level employees have the purchasing power, so you are relying on these consumers to advocate for your product and help sell the solution.
Carrying this off successfully requires a different approach to the norm.
In the podcast, we detail 8 B2B SaaS marketing insights & tips for success, so get listening now to discover how you can get on the radar of your prospective customers.
You can also view a written version of this content if you'd prefer here.
If you’re struggling to manage all your data and become an omnichannel brand, why not book a demo of Hurree’s data unification and segmentation platform here or email any of your questions to me at emma@hurree.co. It’s time to get your tools talking and we can help you do it!
In this podcast, we will be discussing how to become a human experience-centred brand.
This episode will enable you to:
- Master the characteristics of customer experience (CX), user experience (UX) and human experience (HX).
- Unlock 3 key case studies that examine how top fashion and beauty brands optimise their business potential and success rates with CX, UX, and HX.
- Action our 5 steps to become a fully HX-centred brand.
There are also plenty of statistics from marketing gurus and industry experts to help you along the way.
Let’s face it, common business and marketing practices are constantly evolving. The traditional ‘hard sell’ and ‘pushy promotions’ just don’t cut it these days. People need more.
That means considering your customers and users as people rather than price tags, footfall numbers, or user IDs; it means considering consumers as humans that have empathy, awareness, and purpose.
That makes sense, right? But what is customer experience? What is user experience? What is human experience? And why are these three acronyms so integral to successful business and marketing strategies?
This podcast will enable you to fully utilise your potential and realise that the world is changing and it’s important for you to change with it.
So, what are you waiting for? Listen now and start strategising!
You can also download the written version of this podcast if you'd prefer here.
If you’re struggling to manage all your data and become an omnichannel brand, why not book a demo of Hurree’s data unification and segmentation platform here or email any of your questions to me at stevie-rose@hurree.co. It’s time to get your tools talking and we can help you do it!
In this podcast, we're going to explore the **pros and cons of big data.
You might find yourself asking... what is big data? How big is big data? And what are the pros and cons of big data?**If this sounds like you, then you have definitely come to the right place. Big data is the term used to describe a collection of data sets that are so large and complex that they require more than just the conventional means of processing.
It can be said that almost every organisation that’s currently active in the market makes use of big data. And nearly every department in a company can benefit from the insights that big data can offer. But handling vast amounts of information can come with problems as well as benefits.
So, what are you waiting for? Dive into this podcast and get answers to those all-important questions.
You can also check out the written version of this podcast if you'd prefer here.
If you’re struggling to manage all your data and become an omnichannel brand, why not book a demo of Hurree’s data unification and segmentation platform here or email any of your questions to me at stevie-rose@hurree.co. It’s time to get your tools talking and we can help you do it!
In this podcast, we will be giving you an Essential Guide to Data Integration. We also have associated guides, videos, blogs, and infographics that can all be found at www.hurree.co. What is data integration?Data integration is the process of taking data from multiple sources and combining it to achieve a single, unified view.
The product of the consolidated data provides users with consistent access to their data on a self-service basis. It gives a complete picture of key performance indicators (KPIs), customer journeys, market opportunities, etc.
In this episode we cover:
- Marketing Data Integration
- Why Implement Data Integration?
- Types of Data Integration
- Data Integration Techniques
- Benefits of Data Integration
- Data Integration Strategy
- Conclusion
To read the text version of this guide in full, head over to our website here.
To book a demo of Hurree's data integration platform, fill in a quick form here.
If you liked this podcast then you can subscribe for free via any podcast app or on Spotify. Feel free to share with a friend if you feel they might enjoy it! And don’t forget, you can find other resources like guides, videos, blogs and infographics over on our website at www.hurree.co. Thanks for listening!
In this podcast, we're going to guide you through, step-by-step, how to create a social media marketing strategy.Social media is a must-have part of every brand's marketing strategy.
For each minute you don't have a presence on social media you are losing out on key sales and leads to your competitors. Social media is where users actively turn to when searching for real reviews and recommendations to the products or service you offer. Sure, your website is great and super informative, but it fails to show the human side of your brand. This is how your current and future customers build a real connection, trust and loyalty to your company.
To help you get on your way to creating a social media marketing strategy that will increase brand awareness, enhance customer relationships and boost lead generation and revenue, you can listen to our step-by-step guide that covers the following key areas:
- Choose your networks
- Set up & optimise your profiles
- Check out your competitors
- Find your brand personality and voice
- Define your goals and objectives
- Decide on a posting schedule
- Great creative with content ideas
- Create a content calendar
- Social advertising and influencer marketing
- Engage with your audience
- Analyse and adapt
If you'd like to download the written version of this guide, filled with resources and templates to help aid your social media marketing strategy further, please visit the link below:
👩🏼💻 How To Create a Social Media Marketing Strategy Guide Download 💫Plus, if you’re struggling to manage all your data and become an omnichannel brand, why not book a demo of Hurree’s data unification and segmentation platform here or email any of your questions to me at emma@hurree.co. It’s time to get your tools talking and we can help you do it!
In this podcast, you’re going to learn what a data warehouse is and the benefits and drawbacks of data warehousing.
As marketers, we regularly come into contact with new and emerging acronyms, industry-related jargon and technical definitions, all of which can be tough to keep up with.
It’s common to feel out of your depth in this space and so, as marketers working in the tech industry, we like to keep things simple. Have you found yourself asking what is a data warehouse?
Businesses can get more from their information and optimise their analytics efforts when they move beyond simple databases and utilise data warehousing. Finding the right data warehousing solution to fit business needs can make a huge difference to the decision-making process and improve how effectively a company serves its customers and grows its operations.
But it’s important to remember that, as with many technical processes, data warehousing has both benefits and drawbacks. This means it’s vital for businesses to consider both sides of the coin, accurately research and assess the company needs before committing to the implementation of a data warehouse system.
Have a listen to this podcast now and gain a more in-depth insight into what a data warehouse is, business intelligence, how a data warehouse works (simplified) and the benefits and drawbacks of data warehousing.
You can also check out the written version of this podcast if you'd prefer here.
If you’re struggling to manage all your data and become an omnichannel brand, why not book a demo of Hurree’s data unification and segmentation platform here or email any of your questions to me at stevie-rose@hurree.co. It’s time to get your tools talking and we can help you do it!
As a marketer, you need to always be on the lookout for, and "in the know" about, the latest trends and tools that could help add value to your marketing strategy.
In this episode, we look into the topic of Big Data. If you are not already familiar with it, then it's time to get acquainted.
The term might sound quite technical, and something that would require specialists such as data scientists. However, with the right tools, big data can be accessible and useful to marketers in both large enterprises and SMEs.
By utilising big data, marketers can improve their marketing strategy with the following:
- A better understanding of their target audience
- A better understanding of the most suitable marketing channels
- An ability to personalise content like never before
- The opportunity to target the best keywords
- A clear understanding of tactics that are/are not working
- Better optimised pricing
- A clear indication of ROI
Have a listen to this podcast now and gain a more in-depth insight into each one of these factors and how they can improve your marketing strategy. We also discuss just what big data is, with a clear, straightforward explanation that is perfect for beginners.
You can also check out the written version of this podcast if you'd prefer here.
If you’re struggling to manage all your data and become an omnichannel brand, why not book a demo of Hurree’s data unification and segmentation platform here or email any of your questions to me at emma@hurree.co. It’s time to get your tools talking and we can help you do it!
In this podcast, we’re going to answer the question 'what is data integration?' and talk you through the process and benefits in a super simplified way that anyone can understand.
We will provide you with a simple problem and solution explanation of data integration, then deliver a more technical definition, and finish off with some of the reasons why your business could benefit from investing in a data integration solution.
So, what is data integration anyway?Data integration sees multiple disparate data sources stored in various technologies from applications to devices connected to the Internet of Things (IoT), combined to create a unified view. In its unified state, executives can use the data for operational or analytical business intelligence (BI) purposes.
Data integration can save businesses time, increase efficiency and improve customer experiences, which, in turn, increases revenue.
Find out more about Hurree's data integration capabilities here: https://www.hurree.co/2-way-integrations
If you’re struggling to become an omnichannel brand, why not book a demo of Hurree’s data unification and segmentation platform here or email any of your questions to me at dominique@hurree.co. It’s time to get your tools talking and we can help you do it!
We also have associated guides, videos, blogs, and infographics that can all be found at www.hurree.co. So here we go…
Creating an effective marketing strategy entails more than just writing out some bullet points about what you think you might produce or aim to achieve over the next couple of weeks, months or a year. In order to market successfully, you need to have a number of solid components to focus on.
A marketing strategy is a methodically designed plan created to outline and guide marketing activities with the aim of achieving specific outcomes. It’s the foundation upon which marketing decisions are made. The ultimate function of a marketing strategy is to focus your marketing objectives and campaigns and keep these efforts aligned with the wider company goals.
It’s all well and good having an overall understanding of what a marketing strategy is, but knowing and implementing the fundamental components that make up a great strategy will keep you at the top of your game.
**What Are The 5 Major Components of a Marketing Strategy?
- Target audience
- Goals & objectives
- Competitor analysis
- Content creation
- Measurement**A well-thought-out marketing strategy provides a multitude of opportunities for businesses big and small.
Things that we all strive to achieve like enhanced customer loyalty, increased sales and ROI, a strengthened brand and the ability to triumph over market competitors become far more obtainable with a structured strategy in place. So implement these five critical components that I’ve outlined above, regularly revisit them and allow your marketing to thrive.
In this episode of the Marketing Slice by Hurree, Content Marketing Executive Dominique will be discussing push notifications and how to keep your customers happy and engaged when using this tactic.
What is a Push Notification?A push notification is a message sent by app marketers to deliver offers or call-to-actions (CTAs) to users who have opted-in to the service. This can happen in-app or while using a device. Finding their home on the lock screen, push notifications prompt users to take action with the goal of building user-brand-relationships whilst increasing engagement.
Push notifications can be the key to skyrocketing your app engagement by a whopping 88%.
But Localytics report that 52% of app users find push notifications to be an annoying distraction.
From sending too many messages to sending irrelevant messages, it’s easy to become a push notification pest. So, to help you avoid this fate, we've outlined 5 ways you can ditch pestering your audience and instead delight them with every notification.
Read the full blog post here.
If you liked this podcast then you can subscribe for free via any podcast app or on Spotify. Feel free to share with a friend if you feel they might enjoy it! And don’t forget, you can find other resources like guides, videos, blogs and infographics over on our website atwww.hurree.co.If you’re struggling to become an omnichannel brand, why not book a demo of Hurree’s data unification and segmentation platform here or email any of your questions to me at dominique@hurree.co. It’s time to get your tools talking and we can help you do it! Thanks for listening!
Hello and welcome to the marketing slice by Hurree, the show where the team at Hurree give you marketing insights, hints, and tips that will help you improve your results right now.
I’m Dominique Daly, and in today’s podcast we’ll be talking about Marketing Metrics You Need For Data-Driven Success. You can read along with the full blog post here.
We also have associated guides, videos, blogs, and infographics that can all be found at www.hurree.co.
What are marketing metrics?
In a general sense, a metric is a system or standard of measurement. For professionals, marketing metrics are measurable values and processes used to measure the effectiveness of marketing activities and demonstrate results across marketing campaigns.
As a marketer, making data-driven decisions is essential, but there’s no way to do that if you don’t know how to interpret your data. This bumper list of marketing metrics is the perfect place to start your data-analytics journey.
If you liked this podcast then you can subscribe for free via any podcast app or on Spotify. Feel free to share with a friend if you feel they might enjoy it! And don’t forget, you can find other resources like guides, videos, blogs and infographics over on our website at www.hurree.co. Thanks for listening!
Welcome to the marketing slice by Hurree, the show where the team at Hurree give you marketing insights, hints, and tips that will help you improve your results right now. I’m Dominique Daly, and in today’s podcast, we’ll be talking 3 Awesome Onboarding Push Notifications To Welcome New Users.
What is Onboarding?
Customer onboarding consists of a series of methods and elements that are used to assist a new user in becoming familiar with a digital platform or product.
Welcome emails enjoy an insane 50% open rate, so it makes sense that push notification welcome messages follow suit.
You should endeavour to send every new user a welcome message in the first 24 hours after they have downloaded your app. After all, 74.4% of customers expect some form of welcome.
There are many different motivations for sending your users welcoming push notifications. In this podcast, we take a look at how some big-name apps use onboarding push messages and how you can incorporate their approach into your push notification strategy.
If you liked this podcast then you can subscribe for free via any podcast app or on Spotify. Feel free to share with a friend if you feel they might enjoy it! And don’t forget, you can find other resources like guides, videos, blogs and infographics over on our website at www.hurree.co.If you’re struggling to become an omnichannel brand, why not book a demo of Hurree’s data unification and segmentation platform here or email any of your questions to me at dominique@hurree.co. It’s time to get your tools talking and we can help you do it!
"An image is the set of beliefs, ideas, and impressions that a person holds regarding an object." - Phillip Kotler
Having a strong brand image is a crucial element of any business and a great way of differentiating yourself from a crowded market.
A brand image can be formed without the need for a person to purchase a product or service as it could be based on something they heard online or from a friend or family member. Essentially, brand image is someone's perception, so not something you can have full control over.
However, what you do have, is the power of influence.
There are many elements that you do have control over, that can help shape how others perceive your brand.
If you'd like to know what these are, get listening to this episode!
Alternatively, you can read the blog version here.
If you liked this podcast then you can subscribe for free via any podcast app or on Spotify. Feel free to share with a friend if you feel they might enjoy it! And don’t forget, you can find other resources like guides, videos, blogs and infographics over on our website at www.hurree.co***.
Thanks for listening!***
Welcome to the marketing slice by Hurree, the show where the team at Hurree give you marketing insights, hints, and tips that will help you improve your results right now.
In today’s podcast, we’re discussing How to Maximise Millennial Marketing with Demographic Segmentation. We also have associated guides, videos, blogs, and infographics that can all be found at www.hurree.co. What are HENRYs?
In demographic segmentation, the acronym HENRY means High Earning, Not Rich Yet. According to The Wise Marketer, a HENRY is “under 55 years old with an annual income between $100K and $250K, but that has not amassed investable assets of $1M”. Between 2012 and 2017, this segment of the population grew by 26%, meaning that roughly 36 million households fall into this category.
Given that 27% of HENRYs are millennials, this affluent subgroup is a highly powerful market to delve into. The U.S. Chamber of Commerce estimates that millennial HENRYs have a purchasing power of approximately $200 million directly, and $500 million indirectly through parental-spending influence.
To hack this demographic you will need to understand the following areas of marketing:
- Mobile-first marketing
- The power of personal branding
- Creating an experience
- Tackling social justice issues
- Fostering brand loyalty
If you liked this podcast then you can subscribe for free via any podcast app or on Spotify. Feel free to share with a friend if you feel they might enjoy it! And don’t forget, you can find other resources like guides, videos, blogs and infographics over on our website at www.hurree.co. Thanks for listening!
In this episode of the Marketing Slice by Hurree, Content Marketing Executive, Dominique, will be looking at How to Increase Your Startup's Customer Retention Rates.
What is Customer Retention?
Customer retention is the process of turning new customers into returning customers using various tactics that foster positive customer relationships.
Customer retention is incredibly valuable to startups as returning customers spend 33% more on average than new customers due to brand familiarity and the potential for upselling.
Why do startups fail at Customer Retention?
- Lack of time invested
- Thinly spread budgets
- Over-focused on acquisition
- Poor target-audience fit
In this episode, we will discuss how startups improve their customer retention rates in 2021:
Create omnichannel experiences 🌐
Reward loyalty (digitally) ⭐
Create personalised content (beyond merge tags, please) 💌
Be flexible and pivot when needed (Covid19 taught us that) 🏽
Be customer-focused with billing and pricing 💵
For the hows, whys, and some killer examples, why not check out the full blog post: https://lnkd.in/eE4Cm5M
If you’re struggling to become an omnichannel brand, why not book a demo of Hurree’s data unification and segmentation platform here or email any of your questions to me at dominique@hurree.co. It’s time to get your tools talking and we can help you do it!
If you liked this podcast then you can subscribe for free via any podcast app or on Spotify. Feel free to share with a friend if you feel they might enjoy it! And don’t forget, you can find other resources like guides, videos, blogs and infographics over on our website at www.hurree.co. Thanks for listening!
In this podcast, we’re going to be asking the question: What is Social Media Marketing & what are the benefits for your business?
What we will cover:
- the history of social media
- social media and its relationship to brands
- the fundamentals of social media marketing
- 5 main benefits of social media marketing
- 5 pillars of social media marketing
So, what is social media marketing?
Well, Social media is a term used to describe websites and applications that facilitate the creation and sharing of content by users.
Social media marketing came about when the owners of these sites realised there was money to be made from advertising on their platforms.
Over time, this tactic gained popularity and became the money-making mammoth that we know today.
Social media marketing is the practice of using social media to find and connect with your audience, build your brand, and drive revenue. To succeed at social media marketing, brands must create authentic content tailored to their audience’s needs and interests, track the engagement rates of that content using analytics, and use this data to improve continuously.
5 benefits of social media marketing:
- Increase trustworthiness and brand recognition
- Increase levels of customer service and satisfaction
- Foster online community and tell authentic stories
- Become part of the zeitgeist
- Increase revenue with social commerce
If you’re struggling to become an omnichannel brand across all your channels, why not book a demo of Hurree’s data unification and segmentation platform here or email any of your questions to dominique@hurree.co. It’s time to get your tools talking and we can help you do it!
If you liked this podcast then you can subscribe for free via any podcast app or on Spotify. Feel free to share with a friend if you feel they might enjoy it! And don’t forget, you can find other resources like guides, videos, blogs and infographics over on our website at www.hurree.co. Thanks for listening!
For many businesses, particularly high-value, single purchases such as a new car or piece of tech equipment, and account, SaaS or subscription-based business models, customer onboarding is a must.It’s likely that your customer has done a lot of research, investing plenty of time and money into making this purchase, so it’s only right to ensure they get up and running smoothly, and reap all the benefits from your product or service.
In this podcast, we cover just what customer onboarding is, whether or not your business requires it, and the 6 key benefits from delivering a great onboarding experience.
You can also read the blog version here.
Enjoy!
If you liked this podcast, be sure to subscribe for free via any podcast app or on Spotify. Feel free to share with a friend if you feel they might enjoy it! And don’t forget, you can find other resources like guides, videos, blogs and infographics over on our website at www.hurree.co.
In this podcast, we take an in-depth look at the SaaS Customer Onboarding Process and provide you with real-world insights and examples of how to reduce customer churn through stellar onboarding.
In this podcast you will:
- Learn about the evolving SaaS Marketplace and how you can conquer it
- Discover the benefits onboarding and 6 high-performing elements
- Uncover the secrets of top SaaS firms and their onboarding success
What is the SaaS Customer Onboarding Process?About 62% of customers say they would stop using a product if they find difficulty using it or don't see the value while using it.Customer onboarding in any industry consists of a series of methods and elements used to assist a new user in becoming successful with their product.
For SaaS firms, who often sell complex, technical products, the customer onboarding process is crucial in ensuring customers don't give up with difficult products before their value has been demonstrated.
SaaS firms who invest in 360-degree customer onboarding experiences can benefit from:
- Reduced churn
- Increased subscription renewal rates
- Customer advocacy
- Increased customer engagement
- Reduced customer support costs
Throughout this episode, we refer to visual sections of our guide, you can download it here and read along yourself for the full experience. In this guide, we track the evolution of SaaS business and explain how modern subscription packages mean SaaS firms need to be more dedicated to customer onboarding than ever. You will learn how you can combat churn by implementing a customer-focused onboarding strategy.
We invite you to learn from the practices of top-performing SaaS brands and learn how 6 key elements of onboarding will help you master customer success.
We cover the art of:
- Registration
- Live Demos
- Tours and Tooltips
- Email Engagement
- Self-service Resources
- Chatbots
For SaaS companies, dealing with multiple onboarding tools can become confusing and time-consuming. Hurree unites your trusted tools so you can segment, launch, and analyse omnichannel campaigns from one location. For more information, why not drop me an email at dominique@hurree.co or book a demo here.
Data integration can be a confusing topic, particularly if you’re not a Data Solutions Architect or someone who has practised or studied the art of data integration.
So if you’re a marketer (like me), a business person, or just someone who wants to get an overview of the topic, then you’ve come to the right place. In this podcast, I aim to explain data integration in marketing in a way that is clear, understandable and non-technical (as much as is possible!).
Data integration, put simply, is the process of consolidating data from various sources into a single data set - offering a unified view of the data and efficiently managing it, making it accessible for those who wish to utilise it.
Typically, data integration will include a network of data sources, a master server that pulls data from these sources, and then a business, for example, accessing the now unified data on a master server for a particular purpose or function.
But what does it mean for marketers?
We live in a predominantly customer-centric world, so gaining a comprehensive view of your audience is essential for effective targeting.
This podcast covers data integration in markeing, data silos, and 3 key benefits of usilising data integration for marketers.
So, what are you waiting for? Have a listen right now!
If you liked this podcast, then you can subscribe for free via any podcast app or on Spotify. Feel free to share with a friend if you feel they might enjoy it! And don’t forget, you can find other resources like guides, videos, blogs and infographics over on our website at www.hurree.co*.
Thanks for listening!*
In this episode of The Marketing Slice by Hurree, we team up with Aeroleads - the email specialists, to bring you a beginner’s guide to building a profitable email list.
As a marketer, using email in your marketing strategy can be one of the most effective ways to reach your audience. However, in order to implement an email marketing strategy, you first need to build up a strong email list. To do this you will need to capture the email information of your target audience.
To build a profitable email list, you should have a clearly defined idea of who your target audience is and therefore who you will need to add to these lists to benefit your marketing strategy and your brand.
In this podcast, we will discuss 5 key areas that you will need to master in order to build a successful email list.
Landing pages
Landing pages are the first point of contact between your brand and a new lead. Building a secure website, that is SEO-optimised and mobile-first is crucial to hosting your lead-generation forms.
Social Media
Connecting with prospects through your personal social profile gives your brand added social proof and authenticity; it lets leads know who you are and that you’re trustworthy.
Automation
Automated tools like AeroLeads, can help you to extract the business’ email IDs and the contact information of prospects in bulk.
Email Scheduling
Scheduling email workflows that are triggered based on user actions, such as a new sign up, can ensure that every user receives the same treatment no matter when they enter your lists.
Offers & Discounts
Offering a free trial period can be a great way to whet their appetites, and during this time you can send updates about your brand and the service you provide.
If you liked this podcast then you can subscribe for free via any podcast app or on Spotify. Feel free to share with a friend if you feel they might enjoy it! And don’t forget, you can find other resources like guides, videos, blogs and infographics over on our website at www.hurree.co. Thanks for listening!
There are few things more important for business success than having positive brand-customer relationships.In order for your business to prosper in the modern world, your marketing and overall communications need to be personalised, relevant, and valuable to your customers and prospects.
Multichannel marketing can ensure that you achieve just this.
95% of marketers agree that a targeted multichannel strategy is important for their organisation. However, only 73% have a multichannel strategy in place.
This podcast discusses how to create better relationships with your customers through multichannel marketing. It takes you through what multichannel marketing is, how it can benefit your business and explains 3 key points that will help you to create a successful multichannel strategy.
If you haven't already, read the full article here:
How to Create Better Relationships with Your Customers: Multichannel Marketing
If you liked this podcast, then you can subscribe for free via any podcast app or on Spotify. Feel free to share with a friend if you feel they might enjoy it! And don’t forget, you can find other resources like guides, videos, blogs and infographics over on our website at www.hurree.co*.
Thanks for listening!*
Food retail is an incredibly competitive market. You know the drill; you wander into a supermarket and are instantly bombarded with a huge array of brands, offerings and in-your-face promotions.
That's because consumers today require choice; perfectly personalised products that cater to their different and varied needs.
People are unique; their wants, needs, preferences, lifestyle choices and living situations all vary greatly and therefore require products that suit each specification.
For brands and food retailers, that's where market segmentation comes in.
Market segmentation has always been apparent in the trade and commerce industries, but as markets have expanded and demand has increased, companies, products and services have grown en masse to a point where nearly every market is saturated.
To combat this and remain visible in a rapidly growing environment, brands both big and small must consciously implement market segmentation in their strategies in order to survive and, hopefully, thrive.
This podcast discusses market segmentation in the food industry, delves into what segmentation is, how and why it’s used in the food retail industry and explores 8 common factors that affect consumer behaviour within this industry:
- Price
- Habits
- Efficiency
- Cohabitation
- Brand Loyalty
- Health-consciousness
- Luxuriousness
- Responsibility
Additionally, this podcast will teach you 5 necessary points that food retailers need to utilise in order to create a streamlined omnichannel experience and how to action them:
- Analyse the end-to-end experienceRegularly look at your consumer data and assess each touchpoint and pain point they experience.
- Utilise the ‘home-store’ approachMake sure your website or app has all of the same products, branding and general amenities that customers could find in-store.
- Make the physical-digital
Consumers today are aware of the improved efficiency that digital has to offer; make a point to transform the historically physical elements into digital ones - this means loyalty programmes, coupons, price comparisons and more. - Focus on seamless mobilityProvide options like predicted suggestions, filters and breadcrumbs so that your customers' shopping experience is simple and seamless.
- Be flexibleOne of the primary reasons consumers shop online is convenience; make sure that your options aren't rigid and that you can cater to your customers around the clock.
There are also plenty of handy facts and statistics from industry experts to keep you in the know.
If you haven't already, you can download your very own free digital copy of the guide right here:
Market Segmentation in the Food Industry
If you liked this podcast, then you can subscribe for free via any podcast app or on Spotify. Feel free to share with a friend if you feel they might enjoy it! And don’t forget, you can find other resources like guides, videos, blogs and infographics over on our website at www.hurree.co*.
Thanks for listening!*
Cleaning up your CRM data can seem like a daunting task, especially if it’s been a little while since you’ve entered that realm. But regularly analysing your data and managing your contacts is super important in order for you to operate efficiently and retain the leads that offer you value.
So don’t look back now -- the fact that you’re reading this means you’re ready to put on those rubber gloves and begin scrubbing. And you can give yourself a pat on the back for coming to the right place to get started.
We’re going to keep things simple. There are 3 primary elements that you need to focus on and 3 key steps that you need to take in order to keep your CRM up to date and fully-functioning.
Having an unorganised or outdated CRM can disadvantage your business in so many ways - it increases your risk of failing to contact your target audience or an important lead correctly (or at all), it can damage your brand reputation, you can lose loyal customers if your CX is poor, it can waste your budget by holding onto and, therefore, paying for contacts who are clearly uninterested, and can be a huge waste of your employees’ time.
The good news is that these mistakes are easily avoidable. You can offer great customer experiences if you’re contacting the right people, in the right way, at the right time, in the right place, and for the right reasons.
By keeping your CRM clean and up-to-date, your team will run more efficiently and you will be able to carefully nurture the leads that really matter.
If you haven't already, read the full article here:
https://blog.hurree.co/blog/cleaning-your-crm-data
If you liked this podcast, then you can subscribe for free via any podcast app or on Spotify. Feel free to share with a friend if you feel they might enjoy it! And don’t forget, you can find other resources like guides, videos, blogs and infographics over on our website at www.hurree.co*.
Thanks for listening!*
In this episode of The Marketing Slice podcast, Dominique will be discussing how you can get started with remarketing ads. We will look at what remarketing is, its relationship with retargeting and how you can use two of the most popular platforms to see results.
What is Remarketing?
Remarketing is a promotional technique that aims to re-engage users who have shown an interest in your products or services.
With remarketing you can serve highly personalised content to users through external channels, driving them back to your platform and toward the point of conversion.
We like to think of remarketing as a form of market segmentation; segment your traffic into lists of users who have taken specific actions, such as cart-abandonment, then, you can focus on re-engaging them by offering the right content, in the right place, and at the right time.
Is remarketing the same as retargeting?
These terms are often used interchangeably, and there’s a reason for that. Remarketing and retargeting are fundamentally the same thing. Remarketing is the umbrella term for a practice that includes several key tactics; retargeting refers to one of the tactics within the remarketing umbrella, specifically, paid digital ads.
Take a look at the handy diagram in our blog to visualise this concept fully.
How do remarketing ads work?
- List-based remarketing: A collection of contact data that has been voluntarily relinquished by your customer.
- Pixel-based remarketing: Pixel-based remarketing is an unobtrusive method of collecting user data. Installing a pixel on your website allows you to subtly collect user data.
If you liked this podcast then you can subscribe for free via any podcast app or on Spotify. Feel free to share with a friend if you feel they might enjoy it! And don’t forget, you can find other resources like guides, videos, blogs and infographics over on our website at www.hurree.co. Thanks for listening!
In this podcast, we discuss the 8 key steps for becoming a data-driven marketer.
With such a huge variety of data-collecting tools, available at our disposal, there is simply no excuse for not being a data-driven marketer in 2020. These tools are there to help us make more strategic marketing decisions based on data-backed research and customer information.
Creating a marketing strategy that is backed up by data results in the following:
- The ability to create highly personalised, targeted campaigns
- More consistent messaging
- Concrete evidence on what’s working, and what’s not
- Improved audience segmentation
- Getting to know your customers (even before they’ve made a purchase)
- Improved product development
- Providing an enhanced customer experience
- Increased opportunities for cross-selling and up-selling
Listen now to discover the 8 key steps you need to take to start reaping these benefits.
Enjoyed this podcast? Why not subscribe for free via any podcast app or on Spotify? Feel free to share with a friend if you feel they might enjoy it! And don’t forget, you can find other resources like guides, videos, blogs and infographics over on our website at www.hurree.co*.
Thanks for listening!*
In this podcast episode, we’re going to be discussing the importance of identifying your target audience and outlining 5 steps you need to take to do this.
You can read the full blog post here: https://blog.hurree.co/blog/identify-target-audience
Finding the ideal target audience is the key to optimising your conversions, making the most of your marketing strategy and your budget.
What is a Target Audience?
The definition of a target audience is a group of consumers or organisations who are most likely to purchase your products or services.
It’s important to note that the term ‘target audience’ is often used interchangeably with another term, ‘target market’. There are, however, subtle differences between the two.
The target market for a product is the people most likely to use the product, whereas the target audience for a product is the people most likely to purchase that product.
The most common data points that are used to define the target audience of a company are:
- Age
- Gender
- Education background
- Purchasing power
- Social class
- Location
- Consumption habits
Why identify a target audience?
- Build Stronger Connections
The more you find out about your target audience, the stronger connection you can build with consumers.
- Enable Market Segmentation
Market segmentation allows you to tailor your messaging to each audience segment, personalising your customer’s experience even more.
- Optimise Budgets Efficiently
Targeting your spending towards hyper-specific areas of the market increases your chances of conversion by efficiently spending your money where it matters most.
5 Top Tips to Identify your Ideal Target Audience
- Know your company’s offerings inside and out
- Identify trends within your current customer base
- Conduct an in-depth competitor analysis
- Conduct market research (primary & secondary sources)
- Build your buyer personas
If you liked this podcast then you can subscribe for free via any podcast app or on Spotify. Feel free to share with a friend if you feel they might enjoy it! And don’t forget, you can find other resources like guides, videos, blogs and infographics over on our website at www.hurree.co. Thanks for listening!
As a brand, having a great personality is a key element for building a relationship with your customers, as well as having an edge over your competitors.
Just like people, a brand without any personality is boring, and so won't appeal to many. Establishing the right personality from the offset and remaining consistent throughout all of your online and offline communication will enable you to attract and keep the right customers.
In this podcast, we discuss the brand personality framework coined by social psychologist, Jennifer Aaker. This framework groups brand personalities into five broad categories:
- Sincerity
- Excitement
- Competence
- Sophistication
- Ruggedness
Each category is explained in-depth, along with 5 examples of companies today that have established great brand personalities.
If you want to learn more about how to build a brand that captures the attention of your audience and gives you life-long customers with our free guide: A Marketer's Guide to Building a Brand in 2020.Enjoyed this podcast? Why not subscribe for free via any podcast app or on Spotify? Feel free to share with a friend if you feel they might enjoy it! And don’t forget, you can find other resources like guides, videos, blogs and infographics over on our website at www.hurree.co*.
Thanks for listening!*
Building a brand is an exciting process for any business owner and marketer. You’re finally ready to bring to life all the ideas that you have had stored in your head for some time. What you do now will shape how people perceive your brand, increase your brand awareness, and hopefully drive new business.
In this podcast, we talk about the definition of branding, the key elements that make up a brand and why having a great brand is so important.
We then break down the process of creating a brand into the following 3 key steps which are discussed in detail:
- Planning - The Intel Stage
- Building - Bringing It All To Life
- Execution - The Launch
If you haven't already, you are welcome to download the PDF version by following the link below:
A Marketer's Guide to Building a Brand in 2020
It contains some great imagery and examples to go alongside this episode - Enjoy!
If you liked this podcast, then you can subscribe for free via any podcast app or on Spotify. Feel free to share with a friend if you feel they might enjoy it! And don’t forget, you can find other resources like guides, videos, blogs and infographics over on our website at www.hurree.co*.
Thanks for listening!*
Content marketing is a promotional method used by businesses globally. Amongst other things, it’s a key tactic for driving awareness of your brand, facilitating lead conversions, and establishing thought leadership.
But whether you’re a content marketing newbie or a seasoned pro, revisiting the ins and outs of your strategy is imperative if you want to keep ahead of your content competitors.
That’s why we’ve laid out a simple 7-step process to show you how to create an effective content marketing strategy:
-
Define your goals
-
Establish your target audience
-
Identify keywords by establishing the problems your business solves
-
Run a content audit
-
Determine which content types you will use
-
Create a content calendar & publish
-
Measure results
If you haven't already, read the full article here:
How to Create an Effective Content Marketing Strategy (7 Steps)
If you liked this podcast, then you can subscribe for free via any podcast app or on Spotify. Feel free to share with a friend if you feel they might enjoy it! And don’t forget, you can find other resources like guides, videos, blogs and infographics over on our website at www.hurree.co*.
Thanks for listening!*
Welcome to another episode of the Marketing Slice by Hurree, the show where the team at Hurree gives you marketing insights, hints, and tips to help improve your results right now. In this episode, Dominique Daly will discuss 10 competitor analysis tools that you need in your marketing stack.
What is a competitor analysis?
Competitor analysis is the process of researching, categorising, and evaluating the strengths and weaknesses of brands that you deem to be a potential threat to your business. You can read our step-by-step guide to conducting a successful competitor analysis for the first time over on the Hurree blog.
Conducting a competitor analysis is essential to understand the strengths and weaknesses of your business rivals. There are many benefits to conducting a thorough analysis of your competitors; you will:
- Gain a better understanding of the market you operate within
- Learn more about how your target audience view your brand and its competitors
- Predict future opportunities for growth and expansion by identifying market gaps
- Identify product and feature development horizons
- Become more competitive with pricing
- Foresee threats arising from indirect competitor crossover
Marketing technology can be a significant help when it comes to conducting a competitor analysis that is rich with insights to inform your marketing strategy. We will divide these tools into six broad areas that correspond to a section of the competitor analysis process. These are:
- Market Research Tools
- Customer Feedback Tools
- Operational Tools
- SEO Tools
- Traffic & Marketing Stack Tools
- Content Tools
If you liked this podcast, then you can subscribe for free via any podcast app or on Spotify. Feel free to share with a friend if you feel they might enjoy it! And don’t forget, you can find other resources like guides, videos, blogs and infographics over on our website at www.hurree.co. Thanks for listening!
In this extensive episode, we want to share with you our Essential Guide to Marketing Strategy.
Having a great strategy in place creates focus, and provides a starting point and a plan of action to achieving all your ambitious marketing goals and objectives.
A marketing strategy is made up of a number of components, so to make this episode easier to digest, we've divided it up into chapters. Each chapter contains an overview of the topic, along with a few essential nuggets of information to get you well on your way to creating a high-performing marketing strategy that drives sales.
Here's how we've split it up:
- The Definition & Importance of a Marketing Strategy
- Target Audience
- Audience Segmentation
- SMART Marketing Objectives & Goals
- PEST Analysis
- SWOT Analysis
- Competitor Analysis
- Budget
- Building Your Brand
- The Marketing Mix
- Marketing Channels (Digital & Traditional)
- Marketing Automation
- Customer Retention
- Analyzing Marketing Strategy Performance
- Conclusion
Feel free to check out our full range of resources to help improve your marketing strategy including guides, infographics, blogs and videos over on https://www.hurree.co/resources.
In order to be a successful brand, you need to regularly evaluate your actions and processes to ensure that you are functioning as efficiently as possible. One of the most effective ways to achieve this is by analyzing a company, goal, or objective using the SWOT analysis method.
If you don’t know what a SWOT analysis is, or perhaps you would like a little refresher, you’ve come to the right place.
SWOT stands for strengths, weaknesses, opportunities, and threats.
A SWOT analysis is a useful tool for your marketing strategy, particularly when it comes to evaluating a new project, an objective, or to analyze the business as a whole. It acts as a roadmap that details areas in which you excel, where you can improve, your potential opportunities, and any challenges you can (or may need to) tackle.
This podcast exemplifies each aspect of the SWOT method and offers 4 top tips for creating a successful SWOT analysis!
Discover our range of other resources to help improve your marketing strategy including guides, infographics, blogs, and videos over at https://www.hurree.co/resources.
Marketing and user-centred design are both driven by research, informed by human behaviour, and validated by results. While the focus is different, there’s a lot of common ground between the two disciplines.
There’s overlap between what marketing and UX set out to achieve and some of the activities they each perform. Both are concerned with drawing honest feedback from customers and prospects. They both use that feedback to optimise touchpoints and interfaces between the person and the business. The major difference is that marketing mostly focuses on getting attention from the customer while UX mainly focuses on giving attention to them.
Ultimately, they are both working towards the same goal, which is to turn prospects into happy customers by understanding what they value and delivering solutions to them.
In this podcast, you will learn how the experiences that customers have with marketing touchpoints define how they perceive a brand, and therefore how having a user-centered design can complement and optimise your marketing strategy.
Discover our range of other resources to help improve your marketing strategy including guides, infographics, blogs, and videos over at https://www.hurree.co/resources.
In this episode of the Marketing Slice podcast, we’re going to answer the question: What is Marketing Mix Modeling? And we will discover 3 benefits and limitations of this tactic.
Marketing Mix Modeling (MMM) is closely related to the marketing theory concept of the 4Ps: Product, Place, Price, and Promotion. The 4Ps consider what factors are needed for a business to succeed, whereas MMM seeks to determine how much success was generated by each factor and forecast what future success could be achieved if changes were made to the marketing mix.
Marketing mix modeling is a statistical method of determining the effectiveness of marketing campaigns by breaking down aggregate data and differentiating between contributions from marketing tactics and promotional activities, and other uncontrollable drivers of success.
The results, or ‘output’, of your marketing mix model analysis, will then inform the composition of future marketing efforts with a level of certainty, i.e. to change input ‘a’ will affect output ‘b.’
We will discuss the benefits and the limitations of MMM in this episode, as well as giving you the information you need to pitch a marketing mix project to your organization. MMM is a very complex process, so it’s likely that you will require a specialist vendor to get the most out of your data. For this reason, we have covered some essential questions you should ask any MMM vendor before you finalize a deal.
If you enjoyed this podcast, please hit the subscribe button. You can read the full blog over on our website: https://blog.hurree.co/blog/marketing-mix-modeling
You will also find associated guides, videos, and infographics on our resources page. If you have any questions or would like to book a demo of Hurree’s platform, feel free to email me at dominique@hurree.co.
Thanks for listening!
With any new business, there is a long list of dos and don’t that, if followed correctly, will set you on the road to success, and completing a strong competitor analysis most certainly on the do list. Conducting this research will ensure you are armed with all of the information needed to tackle the challenges ahead and that you’re not blindly entering a market you know nothing about.
So, what is competitor analysis?
Competitor analysis is the process of researching, categorizing, and evaluating the strengths and weaknesses of brands that you deem to be a potential threat to your business.
By conducting a competitor analysis, you will gain knowledge and an understanding of:
- The market you operate within
- Your target audience
- Market forecasting and potential opportunities
- Competitor products & product development horizons
- Pricing structures
- Acquisition trends
In this podcast, we will talk you through our 6 steps for completing your first competitor analysis:
Step 1: Research the Market
We suggest using a Context Cavas to gain a 360-degree view of the market that you are entering.
Step 2: Identify your competitors
You will need to consider both direct and indirect competitors, as both pose a threat to your business.
Related content: SEO Competitor analysis - A step-by-step guide.
Step 3: Record an overview of your competitor’s business
Three areas to cover here are operations, funding, and revenue.
Step 4: Use the feature comparison matrix to compare your products and offerings
The feature comparison matrix is a top-down list comparison of all products and features; determine the uniqueness and commonality between your offerings.
Step 5: Use the RACE acronym to conduct an in-depth content analysis
RACE stands for: Reach. Act. Convert. Engage.
Step 6: Act upon your findings
Create goals and objectives to ensure you act upon your findings promptly and can analyze the success or failure of these new factors when the time comes.
If you liked this podcast then you can subscribe for free via any podcast app or on Spotify. Feel free to share with a friend if you feel they might enjoy it! And don’t forget, you can find other resources like guides, videos, blogs and infographics over on our website at www.hurree.co. Thanks for listening!
Building a positive brand is a key part of any marketing strategy, and imperative for achieving success for your company. Your brand is what sets you apart from your competitors and creates a lasting impression on your consumers.
We often talk about the elements required to build a positive brand, and make it a general success. But what about the things we need to avoid?
This includes:
- Having no clear target audience
- Inconsistencies across your various platforms
- Thinking only local, and not global
- Too much change
In this podcast, we go into each of these 4 common mistakes in detail, referring to examples of well-known companies who have also found themselves making such mistakes.
So, what are you waiting for? Give it a listen!
Discover our range of other resources to help improve your marketing strategy including guides, infographics, blogs, and videos over at https://www.hurree.co/resources.Enjoy!
When creating your marketing strategy, it’s important to consider which types of market targeting you’re going to use.
There are typically 4 different types of market targeting strategy:
1. Mass marketing (undifferentiated marketing)
2. Segmented marketing (differentiated marketing)
3. Concentrated marketing (niche marketing)
4. Micromarketing
Each market targeting strategy has its own features, functions benefits, and drawbacks. But what is market targeting? And why does it pay to differentiate?
This podcast goes through what mass marketing, segmented marketing, concentrated marketing, and micromarketing is, and the benefits and drawbacks of each. It also uses examples from top brands IKEA, Nike, Lush, and Groupon, to go exemplify each.
So, what are you waiting for? Give it a listen!
Discover our range of other resources to help improve your marketing strategy including guides, infographics, blogs, and videos over at https://www.hurree.co/resources.Enjoy!
When it comes to app marketing, there's one tactic that beats out the rest to gain the top spot, and that's push notifications. These small but mighty messages have the ability to grow your apps active user base by 10% and increase your revenue by 15%! If you use them correctly, that is!
What are push notifications?
Push notifications are visually similar to SMS messages; they appear on a user's lock screen when they are not currently using the app. In order to send push notifications, you will need users to first download your app and then give their permission to receive these messages. This process varies depending on the OS service you use; the
two most common OS systems are iOS (owned by Apple) and Android (owned by Google).
iOS has a success rate of 43.9%. In contrast, Android has a 91.1% opt-in rate.
The art of writing perfectly crafted push notification is not something that comes easy to everyone. The nature of push notifications means that the writer has very little words to work with to inspire action from their reader. Skilled copywriting is required to ensure each push packs a persuasive punch.
But what is copywriting?Generally speaking, copy is the written text created for promotional materials. This text can come in many forms; advertising, magazines, websites, podcasts,
and, of course, push notifications. All of which require a relatively high-level of copywriting.
In this podcast, we will cover copywriting techniques that will help you to improve the persuasive ability of your push notifications.
Technique #1: The Power of One
Always pick one thing to highlight in your messaging. Be it one story, one deal, one theme, one emotion; the Power of One focuses your copywriting to ensure you don't waste vital words.
Technique #2: Show, Don't Tell
Use descriptive language to show an event rather than simply telling the reader what happened.
So, here are our 3 tips for writing short copy:
- Know your goal
- Pick ONE factor only
- Choose your words wisely
To read A Copywriter's Guide to Push Notifications in full visit our website here, or to find out even more about the art of push notification marketing, see our ultimate guide, it's free!
Thanks for listening.
Retaining your customers is more important than ever, but how do you do it? 🤔 Read our brand new blog to discover 5 creative strategies that will turn your fair-weather shoppers into loyal, brand advocates 🛍️
Read: https://blog.hurree.co/blog/customer-retention-strategy
The right strategy for your business is totally dependant upon which industry you operate within, what type of product or services you offer, and which customer segments you serve. Only with the knowledge of all of your retention strategy options, and there are many options, will you be able to make the right decision for your business.
In this podcast, we take a look at 5 of the most common types of customer retention strategies and consider which types of business may benefit from their use.
So, what are these customer retention strategies?
- Onboarding
Onboarding is the practice of welcoming your new users and teaching them what they can achieve with your platform, product, or service.
- Loyalty programs
Hubspot reports that 52% of loyal customers will be happy to join a loyalty program.
3. Gamification
According to Growth Engineering, gamification is “taking something that is not a game and applying game mechanics to increase user engagement, happiness, and loyalty!”
4. Re-engage lapsed users
There are many channels that you can use to re-engage a lapsed user and draw them back to your platform, app, website, or physical store.
5. Customer feedback
You can use a number of methods of customer feedback gathering to get to know your customers’ needs and wants, to find out how your brand experience weighs-up against your competitors, and what you could do better in the future.
If you enjoyed this podcast, then subscribe to our Spotify channel here to keep up to date with the latest episodes of The Marketing Slice. You can also access associated guides, blogs, infographics, and videos over on our website.
Thanks for listening!
#retention #marketingstrategy #digitalmarketing #onboarding #emailmarketing #gamification #pushnotifications #engagement #customerfeedback #customerexperience #marketsegmentation #marketingsuccess
In this episode, we take a deep dive into the not-so-seedy underworld of SEO competitor analysis. Through this podcast, you will gain a step-by-step guide that will help you to stimulate your online presence by stealing your competitor’s traffic.
What is SEO?
45% of entrepreneurs don’t even know what SEO means.
SEO stands for Search Engine Optimization and refers to the various tasks undertaken by digital marketers to boost the quantity and quality of organic traffic that is drawn to their website. These tasks can range from simple protocols to highly complex and technical processes. If carried out correctly, SEO tasks will lead to your website ranking higher in search engine results. }
SEO practices are dictated by the 200 ranking factors used by search engines like Google- most of which are secret! We can break these ranking factors into 3 main categories:
- On-page SEO
- Off-page SEO
- Quality Content & Great UX (User Experience)
So, what is an SEO Competitor Analysis?
75% of all search traffic clicks reside on page 1, and the competition to have your content land in this lucrative top spot is heated. An SEO competitor analysis is a process of researching and analyzing the strength and strategies of your competitors’ SEO.
By carrying out an SEO competitor analysis, you can tell you which keywords to target, what type of content to create, and how to optimize it for Google’s search index and help to focus your backlink building campaigns.
Step 1: Conduct keyword research & define by customer lifecycle stage
Step 2: Identify your true competitors
Step 3: Perform a backlink analysis
Step 4: Create & launch your backlink building email outreach campaign
Performing an SEO competitor analysis will:
- Strengthen your keyword research
- Streamline your content creation
- Increase your amount of quality backlinks
- Increase your website traffic
You can read our full step-by-step guide to conducting your SEO competitor analysis, complete with a real-world example conducted by Hurree, right here. We also have associated guides, infographics, videos, and more, over on our website at www.hurree.co.
Every company wants to make sure their customers feel like they matter, right? And for this to be possible, customers must be treated as individuals, with unique wants and needs.
This can be achieved by getting to know your customers better and by offering personalized, meaningful, and relevant products, services, experiences, and content.
Psychographic segmentation enables this.
In this podcast, you're going to learn:
- what psychographic segmentation is, how it came about, and why
- the benefits of using psychographic segmentation and how it can improve your marketing strategy
- 2 cases that exemplify its uses and benefits
Long gone are the days where brands and marketers would have to guess the needs of consumers. Big data and market segmentation have changed that. Now we are able to gather consumer data in huge volumes and analyze it to build bespoke, valuable, engaging content, that sees brands connect with consumers on a more personal level.
Discover our range of other resources to help improve your marketing strategy including guides, infographics, blogs, and videos over at https://www.hurree.co/resources.Enjoy!
Market segmentation, it sounds a bit scary when you first hear it but it’s actually a really simple practice that will streamline your marketing efforts and delight your customers.
Market segmentation is the process of breaking down large amounts of audience data into smaller subgroups which have similar characteristics. Adopting market segmentation into your strategy has been proven to increase revenue, improve user experience and even help with the development of new products.
I bet you’re wondering how segmentation can do all that, aren’t you? Well, segmentation helps you to understand and reach your target market with more precise and personalized content. It does this by combining a number of different segmentation strategies together to create target segments which have clear needs and wants. So, at the end of the segmentation process, you will be able to deliver the right content, in the right place and at the right time - meaning your overall conversion rates will increase.
If you’re still feeling a bit confused, don’t worry. We’ve come up with a super memorable acronym to help you remember to market segmentation basics… The ABCs of Market Segmentation, if you will:
A - Audience data
B - Breakdown into groups
C - Customize content
So, if you’re a total market segmentation beginner, you’ve come to the right place. In this guide, we will break down each section of the ABCs of market segmentation, teaching you exactly what it means to conduct market segmentation and showing you how you can apply it in real business scenarios.
If you enjoy this podcast or would like to read along with illustrated examples, you can download the guide in full, here: https://www.hurree.co/guide-download-the-abcs-of-market-segmentation
Pumping money into various different marketing services, but failing to see any return on investment (ROI) can be a real drag. The product or service you are offering is great, in fact, you have a number of customers that can already vouch for that. You’re doing all the right things; optimizing your website for SEO, posting regular content, sending email campaigns to your database, keeping active on social media pages, advertising online, and more!
So what exactly is the problem?
My guess... Your target audience is simply not segmented enough.In this episode we discuss:
- What is market segmentation?
- The four basic types of segmentation
- 6 signs you're targeting the wrong segments
If you find any of these signs familiar then it's time to reevaluate your segmentation tactics!
You can read the full blog on this topic here.
If you enjoyed this podcast then you can subscribe for free via any podcast app or on Spotify.
Discover our range of other resources to help improve your marketing strategy including guides, infographics, blogs and videos over at https://www.hurree.co/resources.
Thanks for listening!
Artificial Intelligence (AI) is set to revolutionize the way marketers do their jobs, making campaigns more personalized, predictive and automated than ever before. But as with most forms of new technology, there are some real limitations.
In this podcast we discuss the 5 current limitations of AI to marketers. Making yourself aware of the limitations of something before you implement it into your strategy is important.
This ensures you do not set yourself up for any unrealistic expectations.
If you enjoyed this podcast then you can subscribe for free via any podcast app or on Spotify. You can also check out the blog in full right here!
Discover our range of other resources to help improve your marketing strategy including guides, infographics, blogs and videos over at https://www.hurree.co/resources.Thanks for listening!
In this podcast, you’re going to learn the fundamental features that are integral to making your market segmentation strategy a success.
This podcast includes 3 key actions and **the benefits of actioning each point.
Number 1: Set your objectives
This includesS.M.A.R.T. goals and objectives**, and how they can benefit you.
Number 2: Utilize every aspect of the marketing mixThis includes an explanation ofthe 7Ps of the marketing mix, the 4Es of experiential marketing, and the benefits of implementing them both in your market segmentation strategy.
Number 3: Establish your target audienceThe final part of your market segmentation strategy checklist involves data gathering & analysis, and buyer personas. v
Discover our range of other resources to help improve your marketing strategy including guides, infographics, blogs and videos over at https://www.hurree.co/resources.Enjoy!
In this podcast, you're going to learn:
- what behavioral segmentation is
- the benefits of using behavioral segmentation in your marketing strategy
- 3 key case studies that exemplify its uses and benefits
Long gone are the days where brands and marketers would have to guess the needs of consumers. Big data and market segmentation have changed that. Now we are able to gather consumer data in huge volumes and analyze it to build bespoke, valuable, engaging content, that sees brands connect with consumers on a more personal level.
As the name states, behavioral segmentation entails dividing and grouping consumers based on their behavior. Behavior counts for both online and offline actions but, in this podcast, we focus on digital behavior.
Behavioral segmentation, in the digital world, means segmenting users based on their online actions, i.e. behavior on a website or app. This normally includes things like the amount of time they spend on your website, whether they’re new or returning users, how frequently they interact with your brand, which items are looked at or added to their basket or playlist, and this list goes on.
Behavioral segmentation does what it says on the tin, and it's an essential tool for marketers in all fields.
Discover our range of other resources to help improve your marketing strategy including guides, infographics, blogs and videos over at https://www.hurree.co/resources.Enjoy!
The on-going global pandemic has resulted in those of us who are lucky enough to be able to work from home, to do just that.
But this transition is not always an easy one. There are many barriers that we can come into contact with whilst we try to work from home. The lack of social contact can also be difficult for many.
At Hurree we have a number of team members who work remote on a regular or irregular basis, as and when they need too. So, whilst taking into consideration the rules set by our government to help us get to the other side of this, we have decided to share some of our top tips in this podcast for remaining productive as well as physically and mentally well during this testing period of time.
If you enjoyed this podcast then you can subscribe for free via any podcast app or on Spotify. You can also check out the blog in full right here.
And don’t forget, you can find other resources like guides, videos, blogs and infographics over on our website at www.hurree.co.
Thanks for listening!
The global pandemic has changed the way we live our lives, leaving us locked up at home in the hopes of saving the lives of our fellow humans.
But the crisis has also had a big impact on the way we conduct business; across the globe shops, bars, restaurants and more have had to shut their physical locations, which, in many cases, leaves them unable to serve their customers.
It's unclear what these closures will mean in the long-term, but it's certain that at least some businesses will have to close permanently due to a lack of revenue... unless they find an answer to this problem.
The answer? Digital transformation.
The only way that fully-offline retail businesses will survive this crisis is by getting online to reach their customers in a new way.
This podcast will cover how digital transformation tactics can save your business in times of global panic, ensuring you have the cash-flow to reopen your doors when the time comes.
So, what are these digital transformation tactics? Well, first off, you must think about the basics:
- Online SEO
- Website usability & functionality
- Product cataloguing in an e-store
- Payment methods
Once that's all set up, you can get down to the real juicy part: e-commerce personalization!
Using a combination of personalization and segmentation tactics, both on your website and across the web, to ensure your customers receive the most personalized experience possible.
Examples including:
- Homepage Personalization + Lifecycle Segmentation
- Product View Personalization + Psychographic Segmentation
- Email Personalization + Behavioral Segmentation:
- Digital Ads Personalization + Behavioral Segmentation
If you enjoyed this podcast then you can subscribe for free via any podcast app or on Spotify. You can also check out the blog in full right here!
And don’t forget, you can find other resources like guides, videos, blogs and infographics over on our website at www.hurree.co.
Thanks for listening!
One of the most important things for brands is understanding and catering to the needs and wants of current and prospective target markets. And one simple way to achieve this is through market segmentation.
Demographic segmentation is one of the most basic forms of market segmentation, focusing on facts about people such as age, income, marital status, etc.
In this podcast, you will learn the advantages and disadvantages of demographic segmentation, and the impact it has on your marketing strategy.
Discover our range of other resources to help improve your marketing strategy including guides, infographics, blogs and videos over at https://www.hurree.co/resources.Enjoy!
Geographic segmentation is undoubtedly one of the most effective forms of market segmentation for any brand looking to go global.
Even local brands can benefit from geographic segmentation. Much like with demographic segmentation, alone it can seem quite clinical; objective with no insight into the personalities of consumers, but when paired with the likes of behavioral or psychographic segmentation, the possibilities are endless.
Discover our range of other resources to help improve your marketing strategy including guides, infographics, blogs and videos over at https://www.hurree.co/resources.
Enjoy!
Marketing has changed a lot over the last 50 years, so it makes sense that the marketing mix, which we use to steer our efforts, has changed too, right?
In the 1960s, Jermone McCarthyestablished his revolutionary model The 4Ps; these are:
- Product
- Place
- Price
- Promotion
However, in recent times, critics of the model have pointed to it becoming outdated. Theorists such as Brian Fetherstonhaugh, nowcall for a total overhaul of the marketing mix to replace the 4Ps with the 4Es.
But what are the 4Es?
In the 4 E's model:
- Product becomes Experience
- Place becomes Every Place
- Price becomes Exchange
- Promotion becomes Evangelism
This model is founded on the principle that the customers have seized control of the market place. We now operate within a customer-centric, experience economy.
Audiences are more diverse and demanding now than ever before. And our job, as marketers, has shifted its focus away from selling products and toward creating sublime, end-to-end customer experiences.
How Can You Implement the 4Es of Experiential Marketing?Samee & Larimo put forward a model for creating emotional and memorable experiences for consumer audiences, believing that these 4 steps are the cornerstone of experiential marketing:
1) Offering or stimulus
2) Interaction between the customer and company
3) Experience and value co-creation
4) Lasting valueForbes also recommends staying ahead of the curve by understanding and, where possible, implementing the current trends of experiential marketing such as Immersive Experiences, Virtual Reality, and A.I & Machine Learning.
To read more on the 4Es of Experiential Marketing, head over to our website and you can find links to our latest guide, The ABCs of Market Segmentation, right here.
Incorporating one of these 7 types of humor into your brand voice could be the key to building trust and strengthening your consumer-brand relationships.
Your brand voice is a feature of your business that holds a world of comedic potential, depending on your products or services. In fact, 73% of consumers want brand communications to be funny!
But humor is so subjective; how can you know which type of humor is right for your brand? There are many different types of humor and each has the potential to delight and offend, in equal measure.
In this podcast, we take a look at 7 types of humor and how brands are using them in their brand voice.
Throughout the podcast, we will refer to various examples taken from brand communications. You can find links to each example below or you can find them all in one place right here on our blog.
- Irreverent Humor: DeadHappy
- Deadpan Humor: Dollar Shave Club
- Observational Humor: BarkBox
- Absurd Humor: Old Spice
- Blue Humor: Durex
- Topical Humor: Burger King
- Wordplay: Stabilo
We hope you enjoy this episode of The Marketing Slice. Head to www.hurree.co for podcasts, guides, blogs, videos and more!
The B2B landscape is changing rapidly; old tactics are dying-out as marketers and sales professionals scramble to keep up. Gone are the days of endless, face-to-face meetings between prospective clients and sales representatives. Now to get ahead, digital marketing tactics are essential, with 73% of B2B sales transactions now involving millennial decision-makers!
So, how are old-school B2B marketers meant to adapt? With the help of Market Segmentation. Studies show that 50% of B2B marketers already use firmographic data to segment their email lists. But it's time to take things a whole lot further.
In this podcast, you will learn what market segmentation in B2B markets looks like, and 5 benefits of great B2B market segmentation*.
Discover our range of other resources to help improve your marketing strategy including guides, infographics, blogs and videos over on https://www.hurree.co/resources*.
The continuous growth in technology has played a huge part in the rise of the online betting industry. Marketers have access to heaps of data regarding their customers, and with this, comes great opportunity.
But how exactly can marketer's in this competitive industry utilize this information to their advantage?
In this podcast, we dive straight into discussing behavioral segmentation, and how it can be cleverly used to skyrocket your campaign results.
For further information about segmentation in the betting industry, then please click below to download our guide:
The Betting Industry Guide to Better Online Market Segmentation If you'd prefer to read this podcast, then you can do so by clicking here.Discover our range of other resources to help improve your marketing strategy including guides, infographics, blogs and videos over at https://www.hurree.co/resources.
Enjoy!
It's here! The Essential Guide to Market Segmentation.
This episode is our largest to date and with good reason. In this podcast, we delve into each and every aspect of market segmentation that you need to know in order to make your brand more successful.
We have broken it up into 7 easy-to-digest chapters:
- Intro + What Is Market Segmentation
- Types of Market Segmentation
- Benefits of Market Segmentation
- How To Create Great Segments
- Four Little-known Tips for Market Segmentation
- Market Segmentation Analytics
- 3 Key Takeaways & Conclusion
We use a range of details, explanations, examples, and statistics to ensure that, by the end of the podcast, or each chapter, you completely understand what market segmentation is about and how it can be used to optimize your marketing efforts and brand strategy.
So, what are you waiting for? Have a listen here!
Discover our range of other resources to help improve your marketing strategy including guides, infographics, blogs and videos over on https://www.hurree.co/resources.
Many B2B marketers have been slow to adopt mobile marketing strategies specifically for B2B buyers. A key reason for this is that conversion rates tend to be lower on mobile devices (specifically, smartphones) versus computers. Since the nature of B2B selling is often complex, focusing on mobile-only strategies tends to take a backseat and a more omnichannel, multi-faceted approach is preferred when it comes to reaching B2B buyers via direct channels such as events, standard digital ads, corporate websites, and sales teams.
But as mobile usage continues to grow among all consumers, B2B marketers need to start thinking about how to leverage mobile as both a channel and a tactic when creating their acquisition strategies.
In this podcast, you will learn how B2B markets have evolved, meaning marketers need to adopt a mobile-first strategy or risk being left behind.
Discover our range of other resources to help improve your marketing strategy including guides, infographics, blogs and videos over at https://www.hurree.co/resources.
Marketing is about understanding the needs and wants of your target audience, using this information to help build relationships and ultimately, driving sales and revenue for your business. A key part of this understanding revolves around knowing where your leads are in the buying process. This process can often be referred to as the buyer’s journey or lifecycle stages.
In this podcast, you're going to learn about the importance of each of the 5 stages of the buyer's journey, and the content required to keep your target audience progressing onto the next stage.
Discover our range of other resources to help improve your marketing strategy including guides, infographics, blogs and videos over on https://www.hurree.co/resources.
Big data vast and a dominant aspect of marketing today. But before you can truly utilize it to its fullest potential, you must first understand what it is and how it will benefit your marketing efforts.
This podcast delves into everything from investigating what big data is in terms of the '3 Vs', its different data types, and the IoT (Internet of Things), to its 3 key benefits for marketers. So what are you waiting for? Discover what big data is and its 3 key benefits to marketers right here!
Discover our range of other resources including guides, infographics, blogs and videos that will improve your marketing strategy and optimize your market segmentation efforts right here https://www.hurree.co/resources!
Every great brand needs market segmentation if they're going to optimize user experiences (UX), personalize products and improve business focus. All of which, in turn, offer enviable advancements such as a greater return on investment.
Now we know that demographic, geographic, psychographic and behavioral segmentation are the main contenders. But one key player for B2B brands is Firmographic Segmentation.In this podcast, you're going to learn the 7 essential factors of firmographic segmentation.
Discover our range of other resources to help improve your marketing strategy including guides, infographics, blogs and videos over at https://www.hurree.co/resources.
Staying ahead of the digital-marketing-game can be tough, especially in a world of constantly evolving trends and practices. Queue: The Marketing Mix.
The marketing mix is an acronym that encompasses 7Ps: Product, Place, Price, Promotion, Physical Evidence, People, and Processes.
In this podcast, you're going to learn how every aspect of this awesome little acronym takes you one step closer to success: by analyzing, and therefore optimizing, your business according to each ‘P’ of the marketing mix, you can ensure that your marketing strategy is as streamlined as possible as it keeps your employees happy, your customers satisfied and your business efforts flowing.
Discover our range of other resources to help improve your marketing strategy including guides, infographics, blogs and videos over at https://www.hurree.co/resources.
In our consumer-centric world, providing a superior customer experience takes priority for those brands pursuing real success. It’s no great surprise that businesses today are going the extra mile to better understand their customers.
Whether your brand is B2B or B2C; a start-up or corporation; global or local, providing exceptional customer experience (CX) is no easy feat. So, what better way to get to know your elusive audience than by walking in their shoes and mapping each and every interaction that you share.
In this podcast, you're going to learn what customer journey maps are, why customer journey maps help improve the experiences of your customers and how you can create and implement them to improve your results.
Discover our range of other resources to help improve your marketing strategy including guides, infographics, blogs and videos over at https://www.hurree.co/resources.