Creative Marketing Brief: Recent Episodes
Creative Marketing Brief
So how do you measure podcast success? In order to know what to measure, make sure your podcast has clear goals first.
Why do you care about podcast analytics and data? You care because you want your podcast to be successful. You want evidence that your show is reaching and being enjoyed by an audience.
Chances are that, at some point in your career, you’re going to need to interview people.
Throughout my career, I’ve interviewed a lot of people and there’s a lot that I’ve picked up along the way
I’m currently prepping for an interview with Kristen LaFrance - she works in customer retention and is the author of a great article I’ve shared, Churn Buster Retention Bites: January 2020.
Chances are you’ll need to interview someone at some point in your career, especially in marketing.
Apple Podcast has recently updated some of the requirements for their podcasts and their submissions, specifically on things like the artwork.
Today’s tip comes from Kristen LaFrance’s Churn Buster Retention Bites (January 2020) article.
The other day I mentioned an article about how big companies spy on your emails. Today, I want to give you a potential solution to this.
As marketers, we have to conduct interviews. It could be for a podcast, customer or product research - whatever it may be, I’ve picked up some tips along the way.
If you’re anything like me, you like to learn. And who better to learn from than your clients!
If you are a podcaster, you may have been paying attention to the smart speaker space - how to get your podcast into the voice search platforms.
Today I’m sharing a guide from Basecamp - the one I’m reading is from the “Basecamp Guide to Internal Communication."
Chances are that you’re going to need to interview people at some point in your career - having good interview skills are important.
In the article, How Big Companies Spy on Your Emails, the author dives into how companies can purchase data scraped the contents of your email inbox.
I recently ran into a situation in which a job I was quoting would require production help from all over the U.S. I have a personal situation coming up that will inhibit my ability to go out and record in the field for this job, so I needed a solution.
Just yesterday, I listened to a podcast episode from 3 Clips. Here's why you should check it out.
Today I want to draw your attention to an article from MarketingProfs.com, called Younger and Wordier: How Gen Z’s Search Behavior is Different.
I ran across this tweet from Bryan Harris who recommended a book that I haven’t read before called, Hello, My Name is Awesome: How to Create Brand Names That Stick.
Today I want to share an article called, How to Find Key Influencers In Your Niche Using Social Media - an article put out by Orbit Media Studios.
I’m still reading Obviously Awesome by April Dunford, and it’s an excellent book on positioning your company or your product.
Today I’m checking out a recent Tony Robbins podcast episode which features an interview with Conor McGregor, the MMA star.
I just want to direct your attention to the Orbit Media. They’re an awesome resource made up of really smart people.
In the book, Obviously Awesome by April Dunford takes you through several steps in order for you to figure out how to properly position your company, or product, and there’s one that stands out to me.
Rand Fishkin shines a light on Avast's shutdown of Jumpshot. Learn more about his thoughts on the shutdown, large tech, and the risks of big data.
One misconception of niching down or focusing on a subsegment of your target audience is you'll lose out on opportunities. The opposite is true when you niche properly.
I recently discovered entrepreneur and product designer Brian Casel in some of my research on interviewing. He has a post called What Do The Best Podcasts Get Right?
Currently reading Obviously Awesome by April Dunford and I saw her speak at ContentJam, as well.
We all have routine tasks and marketers are no exclusion. According to a recent SEMrush article, companies track from 5 to 7 competitors on an ongoing basis.
I recently had Trevor Bragdon from Applied Insights and 7 Figure Fundraising on my personal cast.
Currently reading Obviously Awesome by April Dunford and she is a genius.
As many of you know, I produce podcasts for a living so I’m very familiar with the space.
With podcasting growing in popularity, the bar is higher to produce a show that actually stands out. One way is to write for audio, not articles.
Have you heard of or used Notion? It’s marketed as an all-in-one workspace tool to write, plan, collaborate, and get organized.
I’m currently reading Obviously Awesome by April Dunford and it’s all about positioning.
So B Squared Media released an article at the end of last year discussing ways to stay relevant in 2020.
Are you a copywriter looking to improve your game? Kaleigh Moore, researcher and copywriter in the eCommerce space, recently released some products for copywriters.
Follow Matthew Koach (@mkobach) if you want consistent regular tips on doing social media better.
Popular audio to text transcription service Rev is increasing its prices before the end of quarter one this year.
In a recent test, Niki Mosier from Two Octobers experienced a 15% increase in organic traffic and a 50% keyword lift after adding podcast transcripts to existing podcast posts.
The popular email marketing tool, ConvertKit, goes freemium after only having paid subscriptions since it started.
3 ways to make your habits stick are to change your environment, find accountability, and follow the 2-day rule.
My team at Come Alive Creative were fortunate enough to part with disability consultant Belo Cipriani on a three-episode pilot podcast looking at progress in the accessibility space.
Apple Podcasts is now available on Alexa-enabled Amazon devices in the United States. As a creator, you’ll find this presents an even greater opportunity for listeners to hear your show.
I’ve recently seen several of my marketing friends ask some variant of “who should I be following?” and one of the top people mentioned is a person named Naval.
Much progress has been made in the accessibility space in multiple industries. My team at Come Alive Creative was fortunate enough to part with disability consultant Belo Cipriani on a three-episode pilot podcast.
Spotify’s goal is to become the largest global audio network and they are making massive investments in podcasting.
Is it excellent equipment and software that makes your content amazing, or is it really good storytelling and the content behind it?
I’ve recently seen several of my marketing friends ask some variant of “who should I be following?” and one of the top people mentioned is a person named Naval.
Brendan Hufford is an SEO specialist I follow on Twitter. He recently released some research I found interesting.
A lot of progress is being made in the accessibility space across multiple industries. Here's just one example for marketers.
If you plan to release new shows in December, be aware of delays in the review process for new submissions between December 23, 2019 and January 2, 2020.
Master Guest Blogger Aaron Orendorff shares his advice for cold pitches - keep. them. simple.
Jeff shares some of his favorite tips from his interview with master guest blogger, Aaron Orendorff.
Check out these resources for high level marketing training from some of Twitter's best.
What are the not-so-basic marketing resources that Aaron Orendorff recommends? Check them out here.
Looking for some marketing insight and inspiration? Look no further than this Top 10 list.
Shorter articles (300-900 words) have zero shares 4.5 times more often than long reads of 3000+ words.
Longreads of 3000+ words get 3x more traffic, 4x more shares, and 3.5x more backlinks than articles of average length (901-1200 words).
EOS Worldwide recently published a blog titled, “Bad Meetings? Try Running on Lombardi Time.” The article argues that when people complain about too many meetings, they actually mean too many bad meetings. One solution- start meetings on time.
According to the Search Engine Journal, it appears that Google is gaining the ability to pinpoint verbalized keywords within podcasts and videos to be ranked. It’s interesting to note podcast episodes can be listened to directly from the search engine results page and will likely be able to feature the part of the episode relative to the search query.
MicroConf is the world’s most popular conference for independent start-ups and here are their 5 most popular talks.
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Do you value your time? If so, how? You may not be spending money on X but if you're spending time, that has to be accounted for somehow.
All of us are going to either spend money or time on the things we want to accomplish (usually some of both). Where do you fall?
If you have a Kit.com account, you need to update all of your hyperlinks to Kit.co. Learn more here- https://blog.kit.com/we-are-moving-to-kit-co-4b7d228fa717
I just watched a TED Talk from Rachel Botsman talk titled, We’ve Stopped Trusting Institutions and Started Trusting Strangers.
Thinking about using 15 seconds or less of music in your podcast? The short of it: Don’t.
A tweet from Alison Roman, a popular author and personality in the food space, caught my attention this week.
For all you audio aficionados out there, check out the new MixPre 6 II - mine arrives next week!