Facebook has undergone scrutiny and allegations regarding their business and Nicole and Jon cover many topics around them like:

• The congressional hearings and Zuckerberg's message to congress about advertising
• The "core" of Facebook's revenue
• How Facebook has successfully monetized Instagram and WhatsApp
• The influence of bots on the ad ecosystem
• Keeping ad platforms from being "spammy"
• Facebook's influence on the fabric of society
• Predictions of where Fecebook will go from here

Nicole and Jon believe that Facebook will continue to thrive even after all issues of 2018. But the big question is what will Facebook do next? Maybe a search engine? Facebook has been on the forefront of the social media industry for over a decade. But there are still many sectors they haven't delved into yet.

Reach out to us with any ideas, questions, or feedback on the podcast!

✉️ Nicole@shape.io
✉️ Jon@shape.io