In this episode, Nicole and Jon cover a bunch of topics surrounding Google/Alphabet including:

• Jon's blog post, "Still the Best Analogy for Google's Business Model I've Ever Heard." (Here is Jon's self proclaimed 'heroic tweet' about it)
• They talked through a Business Insider article breaking down Alphabet's Q2 earnings
• Nicole's ongoing frustration that every year, for the last 10 years, has been labeled "The Year of Mobile"
• Google's ability to feed constant innovation with massive amounts of cash created by search advertising

Nicole and Jon believe that Alphabet is well positioned to continue as a dominant force in tech and society at large. No major indicators show competitors have the ability to execute on small parts of Alphabet's business undertakings such as Google Maps. With search advertising and Google becoming even more of a part of people's lives, it's important to question what will Alphabet do next? What more can they do to continue to innovate and push the limits? The decisions they make over the coming years will create ripples that affect nearly every business that exists today.

Reach out to us with any ideas, questions, or feedback on the podcast!

✉️ Nicole@shape.io
✉️ Jon@shape.io