Jon and Nicole talk about how they define the different types of chatbots and the massive changes that may be ahead as chatbots become even more prevalent.

• Chatbots as a whole new realm of conversion rate optimization (CRO)
• Are forms dead?
• Chatbot design and how it mirrors landing page optimization in many ways
• Could chatbots complete replace websites for many businesses?

We encourage everyone to get out there and experiment with a chatbot. We can personally vouch for these two platforms for launching your chatbot:

Drift - The "new way businesses buy from businesses". Great for booking meetings with new prospects and sparking conversations with prospects visiting your site.

Landbot - Great way to easily launch a chatbot with low risk. What we love about Landbot is the visual bot builder and options to implement your bot as a sidebar chat, embedded widget or take over the whole page with the bot experience.

Nicole came prepped with research for this episode. Here are the articles and research she referenced:

"The Sudden Death of the Website" - Techcrunch
"Gartner Top Strategic Predictions for 2018 and Beyond" - Gartner
"8 Changes Chatbots Will Bring to the Workplace" - CMS Wire

The best we advice we have is get out there and start experimenting because chatbots are becoming a larger piece of converting prospects to customers.

If you don't have a chatbot strategy yet, you need to think hard about why.

Reach out to us with any ideas, questions or feedback on the podcast!

✉️ Nicole@shape.io
✉️ Jon@shape.io