From a technology-standpoint, MACH is fantastic. However, the commercial-side of MACH can be cumbersome. Live from MACH Haus in New York, Kelly and Piyush Patel (Chief Strategic Business Development Officer of Algolia) go deep on the various industry initiatives to simplify the commercial-side of MACH. We discuss white labeling, BPO, cloud marketplaces, what the MACH Alliance has/can do, and more.00:35Welcome to NRF 2024, MACH Haus02:17What is NRF?03:03 How does NRF differ from Shoptalk?03:50More about Algolia04:55 Why the market is adopting MACH10:03Making the commercial side of MACH easier11:45Vendors and organizational boundaries within an enterprise - tech, business, finance, procurement, legal, etc12:30Defining Terms: SI/GSI, ISV, Order Form, MSA, DPA, NDA, SLA16:00Straight up purchase: What is it, how it works, when it makes sense, drawbacks17:35How do accelerators work?19:25AWS & GCP present/sponsoring at MACH Haus. Discussing their marketplaces21:40MACH Alliance and streamlining the commercial & legal side24:25What can individual vendors do to simplify resell25:53ISVs embedding other ISVs26:31Vendor consolidation28:24Let's say you're a retailer and you use an SI. Does that make it easier? BPO31:35What's the hope for the future? 34:50Kelly’s challenge to the MACH Alliance