Brian Walker was a Mercedes Benz Master dealer technician and was ASE certified with L1. He owned Peak Automotive in Apex, NC and was recognized by Motor Age Magazine as a Top Ten Shops twice.
Brian is co-owner of Shop Marketing Pros. He does “Done for you” marketing services for auto repair shops. Brian believes that most people overcomplicate their marketing in an effort to make it easier
There is a 17,000+ word article on the Shop Marketing Pros website: “The Ultimate Guide to Auto Repair Shop Marketing http://shopmarketingpros.com/guide (shopmarketingpros.com/guide)
Key Talking Points:
Stop looking for silver bullets
You need foundational marketing technics
Know who you are marketing to. Your avatar. Name them.
Have a good website that displays on phone, tablet and desktop
Make your website stand out to the search engines by consistently adding good quality content
Collect email addresses from your customer
Be active on social media
Pull out your phone and shoot pictures and videos
Once per week boost a facebook post
Give some money to Google to set placed at the top (pay per click)
Ask for reviews
Join your Chamber of Commerce. Show up and do the work.
Join a BNI group (Business Network International)
Sponsor a local little league team
Fix cars and be nice to people
Be consistent in your marketing
When business is good or bad keep marketing
Be patient. It takes times to build momentum
A special thanks to Brian Walker for sharing his passion – For The Record.
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