Whether it’s expanding to new markets or tackling crises…

Everything is easier with the right partner by your side.

Just ask Brian Allison, Vice President of Global Channels and Alliances at Snow Software, whose career has spanned everything from scrappy startups to leviathan corporations — and he has never seen one that couldn’t be improved by the right partners.

Join us as we discuss:

  • How to categorize partners

  • The 3 C’s of a good partner

  • The challenges of scaling — and how partners help you overcome them

  • Why customer success is the key to partner success

Here are some additional episodes featuring other ecosystem leaders that might interest you:

  • 121 Aligning Ecosystem Strategy with Your Customer as the North Star with Lara Caimi, Chief Partner Officer, ServiceNow

  • 122 There’s No Easy Button For Partnering with Nicole Napiltonia, VP Of Alliances and OEM Sales, at Barracuda

  • 106 The Secrets to Managing Alliances Like Microsoft with David Totten, Chief Technology Officer, US Partner Ecosystem at Microsoft

  • 97 Why Quality Always Beats Quantity in Software Ecosystems with Tom Roberts, Senior Vice President at the Global Partner Organization over at SAP.

Links & Resources

  • Learn more about how WorkSpan helps customers accelerate their ecosystem flywheel through Co-selling, Co-innovating, Co-investing, and Co-marketing.

  • Subscribe to the Ecosystem Aces Podcast on Apple Podcast, Spotify, Stitcher, Google Podcast.

  • Join the WorkSpan Community to engage with other partner ecosystem leaders on best practices, news, events, jobs, and other tips to advance your career in partnering.

  • Find insightful articles on how to lead and get the most out of your partner ecosystem on the WorkSpan blog.

  • Download the Best Practices Guide for Ecosystem Business Management

  • Download the Ultimate Guide for Partner Incentives and Market Development Funds

To contact the host, Chip Rodgers, with topic ideas, suggest a guest, or join the conversation about modern partnering, he can be reached on Twitter, LinkedIn, or send Chip an email at: chip@workspan.com

This episode of Ecosystem Aces is sponsored by WorkSpan.

See All 215 Episodes of "Ecosystem Aces"