A fruitful partnership, just like any relationship, is a two-way street. Both parties need to benefit from it.

That’s why heavily investing in the success of your partners is the best way to ensure a profitable, mutually-beneficial and long-term partnership.

Kieran Krohn, Principal Channel Account Manager at Hubspot, lives by this philosophy and it has served him well in his career. With a wealth of knowledge on the topic of partnering, he shares his many insights with us today.

In this episode, we discuss:

  • Hubspot's partner ecosystem
  • The importance of goal setting and investing in partner success
  • Understanding your partner’s sales process
  • How Hubspot approaches co-selling

Here are some additional episodes featuring other ecosystem leaders that might interest you:

  • 121 Aligning Ecosystem Strategy with Your Customer as the North Star with Lara Caimi, Chief Partner Officer, ServiceNow

  • 122 There’s No Easy Button For Partnering with Nicole Napiltonia, VP Of Alliances and OEM Sales, at Barracuda

  • 106 The Secrets to Managing Alliances Like Microsoft with David Totten, Chief Technology Officer, US Partner Ecosystem at Microsoft

  • 97 Why Quality Always Beats Quantity in Software Ecosystems with Tom Roberts, Senior Vice President at the Global Partner Organization over at SAP.

Links & Resources

  • Read Kieran’s LinkedIn post on partnership.
  • Learn more about how WorkSpan helps customers accelerate their ecosystem flywheel through Co-selling, Co-innovating, Co-investing, and Co-marketing.
  • Subscribe to the Ecosystem Aces Podcast on Apple, Spotify, and Google.
  • Join the WorkSpan Community to engage with other partner ecosystem leaders on best practices, news, events, jobs, and other tips to advance your career in partnering.
  • Find insightful articles on how to lead and get the most out of your partner ecosystem on the WorkSpan blog.
  • Download the Best Practices Guide for Ecosystem Business Management
  • Download the Ultimate Guide for Partner Incentives and Market Development Funds
  • To contact the host, Chip Rodgers, with topic ideas, suggest a guest, or join the conversation about modern partnering, he can be reached on Twitter, LinkedIn, or send Chip an email at: chip@workspan.com

This episode of Ecosystem Aces is sponsored by WorkSpan.

WorkSpan is the #1 ecosystem business management platform. We give CROs a digital platform to turbocharge indirect revenue with their partner teams at higher win rates and lower costs. We connect your partners on a live network with cross-company business applications to build, market, and sell together. We power the top 10 business ecosystems in the technology and communications industry today, managing over $50 billion in joint pipeline.

See All 215 Episodes of "Ecosystem Aces"