Interview with Professor Sandra Vandermerwe.

Sandra is a Professor at GIBS (SA), previously IMD (Suisse) and Imperial College (UK)

In this podcast we cover:

• Why Distinguishers are making and taking over new markets

• Creating new markets, Evolution of Marketing - Why we are where we are right now

• Technology disruption - What is it?

• Current Trends, Current Movements, How are they holding the new brands together